A VRIO allows organizations to identify the company resources that are competitive

advantages.
A digital strategy gives you more focus in your marketing efforts and clearly outlines the
tactical steps to be taken. Without digital strategy it’s hard to decide on what online
platforms and channels to use or how to connect with your target audience. Though it is a
imitable resource it will act as competitive advantage for to open your mind to the full
range of strategic possibilities to first movers advantage
Brand identity helps the brand develop its own unique stance and differentiate itself from
others in the market and results in getting a loyal customer-base in the market and it is a
source of competency because it is unique and not imitable
Your eCommerce site is the best marketing tool that you would ever have . With gooD SEO
and , social media networks will provide you with a platform to engage and build trust
with your customers through reviews and ratings, as well as keeping them informed with
regular posts
As markets continuously evolve and consumer expectations adapt to a new normal,
flexibility will be key for marketing teams. Multi-touch attribution enables flexibility
by allowing marketers to kno what is and isn’t working within their initiatives and to
make informed, data-driven decisions for future marketing campaigns.

Eliminating security breaches and One bad customer experience can ruin their confidence
in your brand. 55% of the agitated customers shift to your competitor's products. 48% of
customers who have had a bad customer experience advise others not to buy your
products or services
Interface and customization is very important to gain new target audience
Functional Emotionally orientation can offer many extras that add price without
enhancing functionality and adding a dose of emotion and, in doing so, can stimulate new
demand