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CXC Principles of Business Exam guide: Section 6: Marketing

CXC POB exam guide (/taxonomy/term/148)

CXC CSEC Principles of Business Exam Guide

Profile 2: Production, Marketing and Finance

Section 6: Marketing

SPECIFIC OBJECTIVES
CONTENT

The students should be able to:

1.Distinguish between the terms market Definition of market and marketing
and marketing;

2.Identify marketing activities;

Marketing activities:

(a) market research

(b) pricing

(c) packaging

(d) branding

(e) sales promotion

(f) advertising

(g) distribution

3.Describe the "marketing mix";

Marketing mix:

(a) product

(b) price

(c) place

(d) promotion

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4.Explain the concept of market and Market research:

market research;

(a) concept;

(b) definition;

(c) types.

5.Outline the reasons for conducting Reasons for conducting market research. Identification
market research;
of:

(a) consuumer taste;

(b) competition;

(e) consumer behaviour.

6.Describe the factors that influence Factors that influence consumer behaviour:
consumer behaviour;
(a) price;

(b) price of substitutes

(c) quality;

(d) taste;

(e) tradition;

(f) income (affordability)

(g) spending patterns;

(h) brand loyalty

7.Identify main types of market Market structures:

structures;

(a) perfect competition;

(b) monopoly;

(c) monopolistic competition;

(d) oligopoly.

8.Explain how price is determined; Pricing: determinants of price:

(a) demand and supply;

(b) concept of equilibrium price or market clearing

price.

9.Identify forms of packaging and Packaging:

presentation of goods;
(a) presentation;

(b) use of brand names.

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10.Explain the concept of copyright; Concept of copyright:

(a) producers or entrepreneurs: tose who maintain

ownership and control over the product they have
created and registered by obtaining a patent;

(b) consumers: those who may purchase the product

but cannot reproduce it for commerical purposes
without permission of the producer.

11.Explain the term patent;

Concept of patent including the concept of franchisee
who is given a patent or official permission to
reproduce the product.

12.Describe methods of promoting sales; Methods of promoting sales:

(a) advertising:

(i) functions and forms

(ii) promotion including trading stamps and
coupons;
(iii) loss leaders.

(b) public relations including business entertainment

and the offering of special awards and sponsorship;

(c) sales promotion;

(d) personal selling.

13.Identify the techniques of selling; Selling:

(a) salesmen and their approaches

(b) merchandising and adjusting of pricing policy;

(c) methods of maintaing good customer -firm

relationships, for example, after sales services.

14.Explain the various terms of sales;

Terms of sale:

(a) cash;

(b) credit;

(c) hire purchase;

(d) cash and trade discounts.

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15.List the functions of consumer Functions of consumer organizations:

organizations;
(a) The rights and protection of consumers (private
organizations and government);

(b) The role of the Bureau of Standards;

(c) role of the Ombudsman.

16.Identify the links in the chain of The distribution chain:

distribution;
(a) manufacturer;

(b) wholesaler;

(c) retailer;

(d) consumer.

17.Identify methods of retailing; Methods of retailing:

(a) shops;

(b) department stores;

(c) mail order;

(d) e-commerce;

(e) tele-marketing;

(f) vending machines.

18.List the various forms of transport; Forms of transport:

(a) land;

(b) air;

(c) sea.

19.Explain the importance of transport in Importance of transport in domestic regional and

marketing; foreign trade.

20.Distinguish among the methods used Methods of transporting specific goods:

for transporting specific goods;
(a) oil and gas- pipelines and tankers;

(b) timber - rivers and barges;

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21.Identify the problems likely to be (a) Relationship betwen the availability of airport,
encountered in distribution; harbour and docking facilities and the efficient
distribution of goods;

(b) Problems of distribtion: delayed shipment,

spoilage, misdirection of goods, inadequate
wharehousing facilities, lack of proper security
measures, industrial unrest, ineffective communication.

22.Outline measures to mitigate Measures to mitigate problems of distribution.

problems in distribution.
Fivestar
▼

✏ Add new comment (/pobg6#comment-form)

Waynebenn45 (not
Not done (/comment/9891#comment-9891)
verified)
24 February 2011 - Admin Kindly please upload the rest of the documents on PoB self study Guide in PDF....It would
12:05pm be greatly appreciated..
 Reply (/comment/reply/node/1264/comment/9891)

guest (not verified)

WHAT ARE THE MEASURES TO (/comment/16610#comment-16610)
6 March 2012 -
11:24am WHAT ARE THE MEASURES TO MITIGATE PROBLEMS OF DISTRIBUTION
 Reply (/comment/reply/node/1264/comment/16610)

guest (not verified)

i love this subject it is (/comment/20966#comment-20966)
6 June 2013 - 4:05pm
i love this subject it is easy
 Reply (/comment/reply/node/1264/comment/20966)

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