Product Line

1. Interior Wall
2. Exterior Wall
3. Nilaya
4. Wood Finishes
5. Metal Finishes
6. Waterproofing Solutions
7. Professional range
8. Adhesives
9. Painting tools and implements
Line Stretching
It is a strategy to expand where new products are launched in the same product line which is beyond the
current product range which might include some additional features or benefits.
UP Market Stretch
 ROYALE PLAY- Rs 505 per lit
Down Market Stretch
 Royale Shayne- Rs 305 per lit.
Line Filling
A strategy to increase the number of products in the same product line t take advantage of market place
gaps
 Interior wall Surface
 Crack Seal
 Painting Tools
 Brushes
 Rollers
 Accelerators
Line Modernization
A strategy in which items in a product line are modified to suit modern styling and tastes and re-
launched
 Professional range
 Professional Premium
 Professional one coat
 Professional premium class
