School of Business and Law

BBA (Batch 2019-2022)

Corporate Internship
Interim Report
Compiled By: Aanchal Mantry
ID: 19131001
 Table of Content

Sr No. Topics Page No.

1. About the Company 02
2. Competitors of the Company 03
3. Customers of the Company 06
4. Environment 07
5. Technology 12
6. Major task undertaken and Achievements 13

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About the company

ITC is one of India's foremost private sector companies and a diversified conglomerate
with businesses spanning Fast Moving Consumer Goods, Hotels, Paperboards and
Packaging, Agri Business and Information Technology. The Company is acknowledged
as one of India's most valuable business corporations with a Gross sales value of ₹
76,097.31 crores and Net Profit of ₹ 15,136.05 crores (as on 31.03.2020). ITC was
ranked as India's most admired company, according to a survey conducted by Fortune
India, in association with Hay Group.

ITC Vision
Sustain ITC's position as one of India's most valuable corporations through world class
performance, creating growing value for the Indian economy and the Company's
stakeholders.

ITC Mission
To enhance the wealth generating capability of the enterprise in a globalising
environment, delivering superior and sustainable stakeholder value

ITC is the country's leading FMCG marketer, the clear market leader in the
Indian Paperboard and Packaging industry, a globally acknowledged pioneer
in farmer empowerment through its wide-reaching Agri Business, a
pre-eminent hotel chain in India that is a trailblazer in 'Responsible Luxury'.
ITC's wholly-owned subsidiary, ITC Infotech, is a specialized global digital
solutions provider.
Over the last decade, ITC's new Consumer Goods Businesses have
established a vibrant portfolio of 25 world- class Indian brands that create and
retain value in India. ITC's world class FMCG brands including Aashirvaad,
Sunfeast, Yippee!Bingo!B Natural, ITC Master Chef, Fabelle, Sunbeam,
Fiama, Engage, Vivel, Savlon, Classmate, Paperkraft, Mangaldeep, Aim and
others have garnered encouraging consumer franchises within a short span of
time. While several of these brands are market leaders in their segments,
others are making appreciable progress.

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Competitors
ITC Competitors in FMCG:
The competitiveness of ITC's diverse businesses rest on the strong foundations of
institutional strengths derived from its deep consumer insights, cutting-edge Research &
Development, differentiated product development capacity, brand-building capability,
world-class manufacturing infrastructure, extensive rural linkages, efficient trade
marketing and distribution network and dedicated human resources. ITC's ability to
leverage internal synergies residing across its diverse businesses lends a unique
source of competitive advantage to its products and services.
ITC's top competitors include Dabur, Nestle, Hindustan Unilever and Tata. ITC is a
diversified company that engages in the fast moving consumer goods (FMCG), hotels,
paperboards and specialty papers, packaging, agriculture, and information technology
businesses.

1. Hindustan Unilever

Hindustan Unilever Limited (HUL) is the

largest Fast Moving Consumer Goods
Company located in India. It has a rich 80
years of legacy in this field. Almost nine out of
ten Indian households make use of the products of HUL. The company works daily for a
better future to make people feel and look good with their various brands and services.
The main product includes cleaning agents, food products, personal care products, and
water purifiers.

It has about 35 brands which span across 20 distinct categories like detergents, soaps,
skin care, deodorants, tea, coffee, ice cream, packaged food, and many more. The
main strength of this company is its innovations. The company’s research center
continuously works and develops innovative products which make HUL lead the
consumer goods market. As HUL is considered as a market leader in consumer goods,
it is indeed a top ITC competitor.

2. Nestle

Nestle is a food processing industry located in

Switzerland. Established in the year 1866, Nestle is
the largest food company in the world based on
revenue. The various products of Nestle include
medical food, baby food, breakfast cereals, bottled

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water, tea, coffee, dairy products, confectionery, frozen food, ice cream, snacks, and pet
foods.

The company has about eight factories and many co-packers. It is a lively company
which provides their consumers with various products of global standards. The
company has about 200 brands that range from global to local ones and their products
are available in almost 191 countries. The research and development center of Nestle is
the world’s largest food and nutrition research organization. Due to their broad portfolio
of products, Nestle is considered a top ITC competitor.

3. Dabur

A popular Ayurveda medicine and natural consumer products

manufacturer, Dabur is an Indian company. The portfolio of
Dabur’s FMCG includes five leading brands. Their brands are
well known by the name Dabur for healthcare products, Vatika
for personal care, Hajmola for digestives, Fem for skin care
products, and Real for fruit juices.

The products of Dabur have a huge presence in the international markets and are
available in about 120 countries. The revenue from the international market is about
30% of the total turnover. It is well placed among its customers. Dabur is considered as
the fourth largest company in the FMCG segment. It has a great distribution network
worldwide. Due to their brand and the quality of products, Dabur is considered a top ITC
competitor.

4.Tata

Tata is an Indian multinational conglomerate

headquartered in Mumbai, Maharashtra, India. Founded
in 1868 by Jamshedji Tata, the company gained
international recognition after purchasing several global
companies. It is one of the biggest and oldest industrial
groups in India. Each Tata company operates
independently under the guidance and supervision of its
own board of directors and shareholders.
Significant Tata affiliates include Tata Chemicals, Tata Communications, Tata
Consultancy Services, Tata Consumer Products, Tata Elxsi, Tata Motors, Tata Power,

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Tata Steel, Jamshedpur FC, Tanishq, Voltas, Tata Cliq, Tata Projects Limited, Tata
Capital, Titan, Trent, Indian Hotels Company Limited, TajAir, Vistara, Cromā, and Tata
Starbucks.

5. Procter and Gamble (P&G)

A popular American multinational consumer goods
corporation, P&G is headquartered in Ohio, United
States. It manufactures a wide range of consumer
goods. The company has its business operations in five
main segments, Grooming, Health Care, Fabric & Home
Care, Beauty, and Baby, Feminine & Family Care.

The company sells their products in about 180 countries and territories mainly through
grocery stores, department stores, merchandisers, membership club stores, baby
stores, online stores and through many other channels. It is one of the major providers
of hygiene and healthcare consumables.

One of the main strengths of P&G is that it has its own brands which are valued by them
and customers. It has a huge product portfolio and due to which the economy of the
sales increases. Due to their excellent R&D and brand value, P&G is considered a top
ITC competitor.

ITC Competitors in Hotels:

1. Taj Group of hotels

Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian

Hotels Company Limited, headquartered at Express Towers,
Nariman Point in Mumbai.Incorporated by the founder of the Tata
Group, Jamsetji Tata, in 1903, the company is a part of the Tata
Group, one of India's largest business conglomerates. The
company employed over 20,000 people in the year 2010.

As of 2020, the company operates a total of 100 plus hotels and hotel-resorts, with 84
across India and 16 in other countries, including Bhutan, Malaysia, Maldives, Nepal,
South Africa, Sri Lanka, UAE, UK, USA and Zambia.
2. Oberoi Group of Hotels

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The Oberoi Group is a luxury hotel group with its head office in Delhi. Founded in 1934,
the company owns and operates 31 luxury hotels and two river cruise ships in 5
countries, primarily under its Oberoi Hotels & Resorts and Trident brands.

ITC Competitors in Cigarettes:

1. Philip Morris International
Philip Morris International Inc. (PMI) is a Swiss-American
multinational cigarette and tobacco manufacturing company, with
products sold in over 180 countries.The most recognized and best
selling product of the company is Marlboro. Philip Morris
International is often referred to as one of the companies
comprising Big Tobacco.

2. Godfrey Phillips India Ltd

Godfrey Phillips India Ltd. (GPI) is a tobacco manufacturer
headquartered in India. The firm was originally established in
London in 1844. GPI was one of the first UK companies to
mass-produce cigarettes, apart from being one of the
founding companies of Imperial Tobacco along with John
Player & Sons.
GPI manufactures and sells cigarettes, smoking tobacco and cigars, apart from having
a non-tobacco line of products released in 2009 that include confectionery. GPI is the
flagship company of Modi Enterprises,one of the largest cigarette manufacturers.
The company has an annual turnover of approximately 7200 crores, according to the
2018-19 estimate. The company also has business interests in pan masala, chewing
and confectionery products. Godfrey Phillips India recently launched Pan Vilas pan
masala for the Indian market. Additionally, the company also manufactures and
distributes Marlboro in India under a license agreement with Philip Morris.

Customers

1. FMCG segment
● Kitchen of Indian Brands - Tourist, NRI, women in the age group of 25+
● KOI brand sweets- Corporate Customers
● Aashirvaad Brand- Middle class, Bachelors, Single people
● Cooking Paste and Spices- Premium segment, high end market
● Mint-o-fresh - Youth

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 ● Sunfeast Glucose- Children in the age group 4-14 yrs and their mothers
● Sunfeast orange marie- housewives and female
● Sunfeast cream and pasta- children
2. Hotel Industry - luxury and high class people who can afford the premium class
hotel, foreign tourist
3. Cigarette Industry - high and middle class people
4. Education and stationery product- Mainly children and youth under the age of
25+

Environment
External Environment
A comprehensive discussion on the significant socio-economic, environmental,
regulatory and macro economic factors that constitute the external environment in which
ITC’s multiple businesses operate and the impact of these factors on ITC’s ability to
create value is presented in the ‘Report of the Board of the Directors and Management.
ITC PESTLE Analysis examines the various external factors like political, economic,
social, technological (PEST) which impacts its business along with legal &
environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios
which impact the business of the brand.
PESTLE analysis is a framework which is imperative for companies such as ITC, as it
helps to understand market dynamics & improve its business continuously. PESTLE
analysis is also referred to as PESTEL analysis.
Let us start the ITC PESTLE Analysis:

Political Factors:

The political factors in the ITC PESTLE Analysis can be explained as follows:
ITC is a multinational conglomerate that is headquartered in Kolkata. Since inception,
the company has expanded into various sectors and various markets. As a result of
its diverse operations, the organization needs to follow various policies that apply
across the regions of its operations. Keeping a tab on the changing policies is a
mandate that the company needs to undertake, be it local or national. The better the
stability of the government, the higher is the ease of working in that region. There are
various opportunities that ITC can utilize, and thus making it a strength rather than
just a policy to be followed. A recent example of policy change that has affected the
operations of the organization is the lowering of the percentage of corporate tax in
India. While using this as an advantage to increase its profitability, the company
needs to keep in mind to clear all the local legislative requirements. Though the

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 company has many products, the most prominent product since its inception has
been tobacco-based products and this is the area where it faces maximum restriction
and regulation. The issues related to discriminatory taxation policy were eradicated
and a new taxation system that classifies these products in a better way was
introduced in India. Though GST has reduced the effect of discriminatory taxation, the
products continue to be taxed. This has increased the expenditure of the company, to
monitor the changing cost of raw materials and the different tax slabs they fall into.
On the bright side, the FMCG market in India is expected to triple in size by 2020, to
Rs. 4,00,000 crores. This provides the company with an opportunity to seize the
opportunity of becoming a market leader in various segments, by working in close ties
with the local governments as well as the central governments. The trade wars
between countries are expected to affect the business of the organization, but yet the
recent trade agreements signed by India with various countries may rule out the
intensity of the trade war. The biggest threat as of now is Brexit. Once the finalization
of the particulars of the deal is undertaken the company may be affected positively or
negatively depending on the intricacies of the deal.

Economic Factors:

Below are the economic factors in the PESTLE Analysis of ITC: The economic stability
of a country is one of the major factors that affect the business in the region. The
business gets affected when the market changes are anywhere across the world. With
India being a developing country, the more stable the economic policies, the higher will
be the disposable income, and better will be the standard of living. This will benefit the
company since it believes in the development of all. The company preaches this thought
through its tagline “sab sath me badhein”. With any changes in the policies relating to
income, there will be a sharp change in the consumption of necessity goods. It may be
higher or lower depending upon the new policy. Any event that causes a currency
devaluation or fluctuation in the currency values, especially in the developing markets.
Further a change in the capital controls, government currency policies such as
demonetization in India, or others, increase the restrictions to the trade of raw materials
or finished products to and from different countries. With the ban of e-cigarettes in India,
ITC expects a higher sale, with more economic benefits for the company. The industry
in India is known to employ 4.5 crore people with a total valuation of 11.79 lakh crore.
India is the largest producer and exports to 6000 crore annually. ITC has invested over
6000 crores in the last decade and created employment for over 20,000 employees
directly and approximately 5 million people indirectly. It saw the highest quarterly profit
in the second quarter of 2019. With these attempts to strengthen the economy of the
country while making profits for all its stakeholders the company seems to have come a
long way from its initial phase and will definitely achieve major targets in the coming
years.

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Social Factors:
Following are the social factors impacting ITC PESTLE Analysis:
The huge scale of operations of the company has positive as well as negative effects
attached to it. A slight change in the operations of the company can affect its profitability
on a large scale, thus staying updated with the recent trends popular among the
population is a must. The quality of its products is of prime concern to ITC. Any
deviation from the standard quality that the society expects, is a major setback for the
company. Since these products are seen as a negative element in the society, the
company needs to take due care that it does not promote such products actively. The
ban on advertising products on social media platforms keeps a check on the
promotional activities of the company. Since the concern for these products has
increased in the society, and with the need for overall health status improvement of the
society, the company needs to make sure that it clearly states the use of any sort of
harmful products across its entire product line. The society is concerned with the
growing consumption of these products by minor-aged i.e. people below the age of 18.
The company needs to make sure that it runs proper awareness programs, and proper
information is transmitted through various platforms, to prevent minor people from
consuming these products. The ability of the company to succeed lies in its capability to
analyze the changing trends and grasp the requirements of the consumers. Only
through continuous analysis can the organization maintain its status in the market.
Innovation is something that the consumers expect of the company. The company
believes in effective growth for the country and believes in strengthening the rural areas
in the country. The company has undertaken various CSR initiatives to empower the
impoverished farmers, with one of its initiatives being the e-Choupal. A major impact on
the development and growth of the company comes from the level of talent of the
workforce employed. With a higher level of skills and education, the company can
employ more people and thus enrich society as well as increase its profitability.

Technological Factors:

The technological factors in the PESTLE Analysis of ITC are mentioned below:
The company has undertaken various initiatives on the technological end to stay
relevant in the market. It utilizes the various social media platforms to describe the
various changes that are being brought about by the company for the betterment of
society. It also markets and promotes its various products through the utilization of
media to create an emotional connection with its consumers. The company has recently
launched the first multi-layer plastic collection and recycling unit in Pune. Through this
venture, the company believes in creating a more sustainable environment through the
use of advanced technology. The company has set up established new systems to
constantly monitor all its operations and supply chain related processes. Artificial

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Intelligence is another area where the organization can try its luck. Since the world is
moving towards digital, and advancement in technology will help the organization
increase its hold in the fields of consumer engagement and insight discovery, smart
manufacturing, agri-value chains, supply chain agility, etc. With major changes in the
paperboards and packaging industry, ITC stands out with its latest innovations of
antifungal coated cartons, micro-perforation for specific laminates, braille features for
labels and cold seal laminates for chocolates.

Legal Factors:

The legal requirements that the company needs to meet are huge. When operating in a
country like India, the need to maintain a continuous tab on the changing regulations is
a must. The regulations that need to be followed involve various aspects including the
quality of the product. If under any circumstances the company creates an issue,
concerning violation of the laws, it will have to face major reputation damage along with
certain monetary damage. A team of experts needs to be in constant check for
compliance related to the changes brought about. Compliance includes not just the
regulations related to the product, but also compliances related to the health and safety
of the employees, labor laws established in different countries and the social benefits
that need to be provided to the employees. Apart from these, trademark and IPO rules
need to be kept under constant watch, along with environmental laws. Since ITC wishes
to expand into newer regions, it needs to make sure that the entire team is up to date
with the various patents that exist in the segment and the laws that govern these patent
rights. One major advantage that ITC has is its brand name. With such a glorious past,
people accept the company in new regions.

Environmental Factors:

In the ITC PESTLE Analysis, the environmental elements affecting its business are as
below:
The company has undertaken various initiatives to preserve the environment, and work
in a sustainable manner. To reduce its carbon footprint, the company has undertaken a
two-fold strategy “reduce specific energy consumption in its operations through
improved technology and processes; and (b) sequester greenhouse gases, especially
carbon dioxide, through a large-scale forestry program”. Similarly, to prevent water
wastage, it has undertaken various wastewater management initiatives and also has
expanded into solid waste management. Its well being out of the waste program (WoW)
covers about 89 lakh people across the country. ITC has been the only company in the
world to be carbon positive for 14 years, water positive for 17 years, and solid waste
recycling positive for 12 years.

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To conclude, the above ITC PESTLE Analysis highlights the various elements which
impact its business performance. This understanding helps to evaluate the criticality of
external business factors for any brand.
Internal Environment
Leadership of company:
Under his leadership,ITC sustainability initiatives were given shape by fashioning
corporate strategies that not only enhance shareholder value but add significantly to the
development of natural and social capital. ITC today is acknowledged as a global
exemplar in sustainable business practices and is the only company in the world, of
comparable dimensions to be” carbon positive”, “water positive” and “solid waste
recycling positive”. The company generates livelihoods for over 5 million people, many
of whom represent the poorest in rural India.
The pioneering farmer empowerment initiative, ITC e-Choupal, is today the world
largest rural digital infrastructure and is a case study at Harvard Business school
besides receiving several global awards including the inaugural world business award
instituted by the united nations development program, international chamber of
commerce and the HRH Prince of Wales International Business Leaders Forum.
In 2011, Deveshwar was conferred the first padma bhushan, one of the highest civilian
awards in the country, by the government of India in recognition of this distinguished
International Business Leader forum.
Company Policies:
To ensure respect for human rights policy across the supply chain.
Policy to prevent discrimination at work place.
Policy on freedom of association.
Policy prohibiting child labour and preventing forced labour from workplace.
Policy on information and consultation on changes.
Resources: the physical resources such as the raw material are available in
abundance in India. Their source of innovation such as the e-Choupal initiative are very
useful intangible benefits of the company.
Capabilities: the state of art factories of ITC are one of the capabilities of the company.
The technological advantages of the company combined with the labour have allowed
the company to develop their resources well into their capabilities.
Core Competencies: ITC knows how to capitalize on its core competencies, which
include unmatched distribution reach, superior brand-building capabilities, effective

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supply chain management and acknowledged service skills in Hotel ring. This has also
helped them to strategically diversify and entry into the food division.

TECHNOLOGY
Technology is vital for competitive advantage, and is a major driver of
globalization.Technology in India accounts for a substantial part of the country's GDP
and export earnings while providing employment to a significant number of its tertiary
sector workforce. ITC's Development of its Integrated Quality Management System
(IQMS) is based on its strong foundation of implementing ISO 9001:2000, ISO 14001,
OHSAS 18001, SA 8000, HACCP (forFoods) and IQRS (performance rating and
benchmarking of the quality management system).Likewise, ITC's strategic initiatives for
developing its people have been based on participative management concepts like QC
(Quality Control), TQM (Total Quality Management), KSS(Kaizen Suggestion Scheme),
5S, Six Sigma etc. All ITC manufacturing units have ISO quality certification. Almost all
contract manufacturing units in the Foods Business and all large hotels have food safety
and quality systems certified by accredited 'third party' in accordance with Hazard
Analysis Critical Control Points' (HACCP) standards. Additionally, the quality of allFMCG
products of the Company is regularly monitored through 'Product Quality Rating
System'(PQRS). The Leaf Tobacco and Printing & Packaging businesses have
achieved world-class ratings in the 'International Quality Rating System' (IQRS) for
business excellence in which key processes are rated against international benchmarks
and certified by accredited 'third party independent assurance providers. IT also plays a
very critical role in driving the ITC business strategies. IT is an enabler of the business
process to ensure business growth through efficient management of operations in the
value chain. IT creates new business processes or restructures the current business
process to enhance customer service availability, efficient manufacturing /supply chain
operations etc. Some Technological Factors affecting ITC in some previous years are
listed as below:
Cheap labour supply- It has often been noticed that labour is very cheap and in
abundance in India. Thus, ITC gets a large number of labour supplies from
underdeveloped areas for a comparatively cheaper cost and thus, their margin on the
product increases significantly.
Development of IQMS i.e. Innovative Quality Products and Systems. The basic principle
of ITC is to produce quality products and thus, systems are set-up in order to obtain
them.
Adapting other concepts like QC and TQM- Various techniques such as QC
(QualityControl) and TQM (Total Quality Management have regularly been adopted by
ITC so as to ensure the Quality is maintained and managed regularly.

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Hardware investment- High amount of investment is done in hardware such as
largeStorehouses, high shelves, etc.
Software investment- Such as GPS monitoring circuits, long-distance clients landing
enquiries, GIS circuit optimization, and online method of electronic clearing, etc.
Miscellaneous- Along with good Hardware and Software investment, ITC also
possesses a great Logistic as well as Inventory support.

Major tasks undertaken as a part of the Executive Training.

Major Goal of the project:- To activate the Savlon Laundry portfolio on Digital
Medium.
Firstly, my project guide scheduled a meeting and had an introductory section to make
known about the project. Company has involved me in a project and briefed me about
the “Savlon Laundry Portfolio”, How it works and what they offer. Looking at the current
situation the company has kept it virtual for interns. All the meetings and discussions
were held online at Zoom or Google Meet or Microsoft teams. I was given the rundown
on the project and divided the tasks to achieve the major goal.

Tasks Assigned to seize the major goal: -

It was eminently about research and self acquaintance.
Task 1

● How to increase sales on e-commerce platforms?

● What are the Primary benefits of laundry products?
● Who can be the target audience and where can we spread the market?
● Suggest some effective ways to boost sales and spread awareness about the
product on digital media.

Achievements
While concluding this task, I gained much knowledge about the product and how the
process of sales work in different platforms. As I would see it and to the extent I have
perceived, e-commerce platforms are the best spot to advertise and advance the items
and spread mindfulness about the brand. Taking a gander at the current circumstance

13
all throughout the planet, e-commerce is an entire diverse universe of promoting which
certainly is a chance for any new product or even, for an existing one.
Each cycle sets aside time, individuals will set aside effort to acknowledge a change or
another item. We can simply ensure the item ought to be client amicable, advantageous
rapidly and can really give an extravagance feel as these days individuals will in general
flaunt which can be beneficial to the organization.
Wonderful division, focusing on and situating will assume a significant part and
furthermore the showcasing blend ought to be clear.

Task 2

● Activities we can take up for Savlon clothes spray and Laundry liquid on digital
media as well as e-commerce platforms.
● Analyze Amazon customer reviews and give a conclusion.
● Analyze Flipkart customer reviews and give a conclusion.

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Achievements
When I took up this task I had to research many competitors' digital media and
e-commerce posts to get an idea about what they are offering to consumers. From that I
got suggestions to plan some activities to boost the sales.
If I talk about customer reviews, it's anything but plays a very important role to upgrade
sals and quality of the product. Input of our purchasers serves to really comprehend if
their necessities and prerequisites have been satisfied.

Task 3

● What are the various other uses of Savlon Laundry Products?

● How do we convert people shopping laundry related products to buy savlon
clothes spray?

Achievements
During the finish of this undertaking I goneThrough some exploration and learnt top to
bottom comprehension about deals and how to draw in clients and comfort them to
purchase our items and not of our rivals. Additionally, I get the hang of how we can
showcase the products in various manner utilizing different advantages of something
similar.

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is the country's leading FMCG makete

r, the clear market leader in the Indian Paperboard and Packaging industry, a
globally acknowledged pioneer in farmer empowerment through its wide-reaching
Agri Business, a pre-eminent hotel chain in India that is a trailblazer in
'Responsible Luxury'. ITC's wholly-owned subsidiary, ITC Infotech, is a
specialized global digital solutions provider.

Over the last decade, ITC's new Consumer Goods Businesses have established a
vibrant portfolio of 25 world- class Indian brands that create and retain value in
India. ITC's world class FMCG brands including Aashirvaad, Sunfeast, Yippee!,

Bingo!, B Natural, ITC Master Chef, Fabelle,, Fiama, Engage,

Vivel, Savlon, Classmate, Paperkraft,
Mangaldeep, Aim and others have garnered
encouraging consumer franchise within a
short span of time. While several of these
brands are market leaders in their
segments, others are making appreciable
progress.

16
C is the country's leading FMCG marketer,
the clear market leader in the Indian
Paperboard and Packaging industry, a
globally acknowledged pioneer in farmer
empowerment through its wide-reaching
Agri Business, a pre-eminent hotel chain in
India that is a trailblazer in 'Responsible
Luxury'. ITC's wholly-owned subsidiary, ITC
Infotech, is a specialized global digital
solutions provider.

Over the last decade, ITC's new Consumer

Goods Businesses have established a
vibrant portfolio of 25 world- class Indian
brands that create and retain value in India.
ITC's world class FMCG brands including
Aashirvaad, Sunfeast, Yippee!, Bingo!, B,

17
ITC Master Chef, Fabelle, Sunbean, Fiama,
Engage, Vivel, Savlon, Classmate,
Paperkraft, Mangaldeep, Aim and others
have garnered encouraging consumer
franchise within a short span of time. While
several of these brands are market leaders
in their segments, others are making

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