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The Effectiveness of 50 Discount Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City To The People Living in Taguig City
The Effectiveness of 50 Discount Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City To The People Living in Taguig City
A Research
Presented to the Faculty of
Tourism and Hospitality Management
STI College Global City
In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Hospitality Management
ENDORSED BY:
Jalaekah A. Capisanan, MM
Research Coordinator
NOTED BY:
<Panelist's Given Name MI. Family Name> <Panelist's Given Name MI. Family Name>
Panel Member Panel Member
NOTED BY:
We would like to express our deepest gratitude to God Almighty for giving us the
strength to manage all difficulties during this research study. We experienced His
guidance day by day.
Also, we acknowledge and give our warmest thanks to our coordinator, adviser and
panelist:
Research Coordinator, Mrs. Jalekah Capisanan MM. for her guidance and assistance
throughout the term.
Research Adviser, Mr. Arnold Lavadia for his positive encouragement and insightful
remarks during the consultation process; and
Likewise, we give special thanks to our families and friends for their moral support and
understanding while undertaking the research. With the help of their prayers, we have
come this far.
Finally, we give thanks to our Data Analyst and Grammarian, Engr. Salvacion M.
Ordona for her patience, motivation, enthusiasm and immense knowledge. She helped us
in writing the thesis and guided us throughout the phase of our research study.
When looking for products, a customer will always want to get the most value for his
money. When offering these products, the seller will always want to be the best option
for their target market, while still making a profit. This perpetual negotiation is the heart
of pricing strategies, which often calls to consider a discount pricing strategy.
The purpose of the study is to know the effectiveness of the 50% discount pricing
strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City to the
people living in Taguig City. It sought to determine the impact of the commonly used
pricing strategy of Bread and Pastry Shops affecting different age groups from 15 to 65
years and considering the gender, marital status, occupation, and income class level of the
people in Taguig City.
The researchers applied the Input-Process-Output (IPO) Model to describe the structure
of the research study. The method employed to collect data was through an online survey
questionnaire. The data were organized, processed, and analyzed applying different
statistical tools and formulas.
The presentation and discussion of findings revealed that the Effectiveness of 50%
Discount Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio
Global City, Taguig City is recognized to be rational creating an impact to market bread
and pastry products as perceived by the People in Taguig City on the premise to sell more
products by attracting new customers, increasing sales volume, enhancing product brand,
and improving customer loyalty.
8 Prices of Breads and Pastries in Bread and Pastry Shops in Bonifacio High 33
Street, BGC, Taguig City Comparative to the Shops in the Nearby Cities
1 Effectiveness of 13
2 Marketing Mix Model
17
Research Paradigm
1.
2.
The product's pricing is the key to encouraging more people to buy it, and it should be
launched at the right moment for the right buyers who respond promptly. It is also
necessary for a company to establish a price plan for a product. Demand is estimated and
decisions about product distribution, placement, and promotions are made. Cost,
competition, and profit targets are all variables that go into developing a pricing strategy.
A full price plan, competitive pricing, discount pricing, or a combination of these are all
possible pricing strategies.
For this study, we'll look at the influence of bakeries in Bonifacio High Street, Global
City Taguig, using a 50% discount price approach such as Breadtalk, Tous Les Jour,
Lartizan. When it comes to analyzing discounts for the business, it's amazing how much
thought goes into it. It's not as simple as decreasing a price by a particular amount to
offer a discount. Consider how discounts will be provided and marketed, as well as how
they will affect revenue in the short and long term. Knowing how to use these various
strategies to the business model can help the organization and enhance income.
In this study, we will present how the bake shops in Bonifacio High Street, Bonifacio
Global City use the 50 percent discount price strategy to attract customers from Taguig
City, and why discounting strategies and services, especially those in high demand, is a
great way to get people's attention. Word-of-mouth traffic has the ability to dramatically
boost promotion outcomes in these days of social media era.
Ways to discover new market opportunities, reach customers, and enhance product and
brand value in the market have all gotten simpler thanks to promotional strategies. People
are readily drawn to things when businesses can capture their attention through effective
and imaginative sales promotion. This situation influences the customer's intention to
repurchase.
A discount is not always enough to attract new clients. However, if a business offers
anything for free, you are likely to get more attention. Most buyers prefer to acquire
products for free rather than at a discount, according to research published in the Journal
of Marketing since they have trouble understanding fractions, whereas "free" is always
understood.
Some large bakeries, particularly those with multiple franchisees in Serendra, Bonifacio
Global City, sell their baked goods at a discount before closing their doors, ensuring fresh
supplies the next day, and they are also incorporating pricing psychology into the testing
approach to convert more customers. That is what we will be looking at in this study.
1.1 Age
1.2 Gender
1.4 Occupation
2. How effective is the 50% discount pricing strategy in Bread and Pastry Shops in
Bonifacio High Street, BGC, Taguig to the People living in Taguig?
2.2 Does offering a 50% discount on goods would attract more customers.
2.3 the prices of bread and pastries in Bread and Pastry Shops located in
Bonifacio High Street, BGC, Taguig City as compared to other shops in nearby
cities.
3.1 The satisfaction of customer availing 50% discount pricing of Bread and
Pastry Shops in Bonifacio High Street, BGC for their bread and pastry products?
3.2 Goods sold in Bread and Pastry Shops in Bonifacio High Street, BGC on
discount purchase are great deals and value for the money of customers.
4.1 offering discounted products can help Bread and Pastry Shops in Bonifacio
High Street, BGC enhances their product brands?
1. Customer Profile
1.4 Occupation
o Always
o Frequently
o Sometimes
o Seldom
o Never
3. Do you think that offering a 50% discount on goods would attract more
customers?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
o Very high
o High
o Comparable
o Low
o Very low
5. How satisfied are you with the 50% discount pricing of Bread and Pastry Shops
in Bonifacio High Street, BGC for their bread and pastry products?
o Very satisfied
o Satisfied
o Dissatisfied
o Very dissatisfied
6. Do you think goods sold in Bread and Pastry Shops in Bonifacio High Street,
BGC on discount purchase are great deals and value for your money?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
7. Do you think that offering discounted products can help Bread and Pastry Shops
in Bonifacio High Street, BGC enhances their product brands?
o Strongly agree
8. Do you believe offering a 50% discount on bread and pastries would help these
shops sell more?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
9. Do you think Bread and Pastry Shops in Bonifacio High Street, BGC Taguig City
have a larger number of loyal customers than other shops in nearby cities?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
10. How often do you see promotional discount products of Bread and Pastry Shops
in Bonifacio High Street BGC on Social Media sites and platforms?
o Daily
o Weekly
o Monthly
o Quarterly
o Annualy
This study aims to know and validate the Effectiveness of the 50% Discount Pricing
Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City to
the people living in Taguig City.
The significance of this study has a great impact, and we expect that the result of the
study will benefit the following:
• Company - the findings of this study may be utilized as a guide to help the
institution better grasp the efficacy of discount pricing methods.
• Customers - the findings of this study can assist customers in determining the
efficiency of discount pricing tactics used by Bread and Pastry Shops located in
Bonifacio High Street, Bonifacio Global Taguig City.
• Future Scholars - will be able to use the findings of this study as a reference if
they want to undertake more research in the relevant subject.
Objectives
Because of its dense population and its location, the researchers chose Taguig City as
their subject of study. The respondents will be surveyed and asked to complete an online
survey questionnaire as part of this research process.
The Management and staff of Bread and Pastry Shops in Bonifacio High Street, BGC,
Taguig City are excluded from the research to prevent any heavily biased data and
information.
The research studies indicated above explored the importance of marketing, marketing
effectiveness and the marketing mix at both national and international level, but not in the
tourism industry or a local, smaller context such as guesthouses. It has also been found
that managerial competencies lead to marketing effectiveness and that the marketing
function is not always as well developed or influential in small, medium and micro-
enterprises (SMMEs) as it is in larger organizations. This adds to the ineffectiveness of
marketing strategies of these smaller products and can result in the closing of these types
of businesses. It was evident that the organizations that could align their market offerings
with a specific target segment achieved greater success and return on investment, as
marketing is a costly function. The latter was also one of the functions of the marketing
mix. Based on the review of literature related to the marketing mix and marketing
Data Collection
-Collecting data by
sending “links’ using
Demographic Profiles Google Form to all target
of Customers Living in respondents
Taguig City III. Data Analysis
Analyzing data by
Age Group comparing and trending
survey data (customer The Effectiveness of
Gender Identity responses) 50% Discount Pricing
Strategy of Bread and
Civil Status Pastry Shops in Bonifacio
Data Visualization High Street, Bonifacio
Occupation Global City to the People
-Presenting data using Living in Taguig City
Salary Range graphical representation
in the form of tables,
graphs and charts
Research Questions about
Discount Pricing Strategy Data Interpretation
FEEDBACKS
Primarily, the researchers consider customer profiles such as age, gender, marital status,
occupation, and salary range as data inputs to the process. The process displays different
tasks and activities to convert the data into useful information that includes data
collection, analysis, visualization, and interpretation. The output provides useful
information to know if goals and objectives of the research study are attained and can
provide valuable insights on the effectiveness of the 50% discount pricing strategy of
Bread and Pastry Shops in Bonifacio High Street, BGC Taguig City.
This research presents “The Effectiveness of 50% Discount Pricing Strategy of Bread and
Pastry Shops in Bonifacio High Street, Bonifacio Global City to the People Living in
Taguig City.” The researchers used quantitative analysis to better understand the impact
of 50% discount pricing strategy on bread and pastries of Bread and Pastry Shops in
Bonifacio High Street during the closing period and how it affects the customers living in
Taguig City.
The researchers aimed to define the essential components of this research that are
necessary part of any research methodology. The researchers used quantitative research
to gain an understanding of underlying reasons and motivations. Quantitative research is
the process of collecting and analyzing numerical data. It can be used to find patterns and
averages, make predictions, causal test relationships, and generalize results to broader
populations.
The case study gathers data in numeric information sorted in statistical and mathematical
analysis and illustrated in graphs and charts. The researchers used a discrete and
continuous category of quantitative data because the survey targets a finite number and
can have fractions or decimals, type of statistics, and constant category. The research
study approaches the physical measurements of age, gender, and life status. Quantitative
methods emphasize objective measures and the statistical, mathematical, or numerical
analysis of data collected through polls, questionnaires, and surveys.
The target population for this research are the people who avail discounted goods such as
breads and pastries during closing period of bakery shops in Bonifacio High Street,
Bonifacio Global City. Survey respondents came from customers of
different ages from 15 years old to 65 years old.
The method to be used in selecting the sampling units is the probability sampling
technique. The researchers used demographic profiles such as age, gender, marital status,
occupation and income level to separate the population into subgroups. The researchers
used stratified random sampling to understand the existing relationship between groups.
The main goal of a purposive sample is to produce a sample that can logically be
assumed to be representative of the population. Due to the large population in Taguig
City, the researchers targeted a minimum of 100 respondents in the city
Research Instrument
The survey questionnaire in checklist form is used by the researchers to collect the
appropriate data needed to answer the questions in the problem statement. The research
instrument consisted of two (2) parts. Part I consists of the item that gathers the
demographic profiles of the respondents, such as age, gender, marital status, occupation
and salary range. Part II of the research instrument consists of questions about discount
pricing strategy on bread and pastries in bakeshops in Bonifacio High Street, BGC,
Taguig City. Some statements on the questionnaire were answerable using the Likert
Scale for the level of agreement (e.g., strongly agree, agree, disagree and strongly
disagree), frequency (e.g., always, frequently, sometimes, seldom, never), and level of
satisfaction (e.g., very satisfactory, satisfactory, dissatisfactory, and very dissatisfactory).
The final format of the survey questionnaire was converted into electronic form using
Google Form for online distribution to target respondents due to governmental
restrictions and limitations on the ability of the researchers to distribute physical survey
forms, and to conduct face-to-face interviews.
The researchers used a structured questionnaire to the customers that required selecting
answers particular to the survey respondents. Selection answers are presented into 4-point
and 5-point response scales about the 50% discount pricing strategy on bread and pastry
products before shop’s closing time.
The researchers distributed the questionnaire online to target respondents in Taguig City
through a “link” using Google Form. A Survey Disclaimer was prepared as an
introduction asking permission from the respondents to collect data, to respect their
insights, and protect data privacy.
The collected data were recorded automatically and systematically in Google Form and
were organized in a spreadsheet to easily use for data analysis applying statistical tools
and formulas.
The researchers used descriptive statistics to a dataset's attributes that were summarized
and organized. A data set is a collection of answers from an overall population sample.
A distribution of values, or scores, makes up a data set. It may summarize the frequency
of every potential value of a variable in numbers or percentages in tables or graphs. The
researchers also use the Likert Scale which is used to allow individuals to express how
much they agree or disagree with a particular statement.
The following statistical techniques or formulas were used for data analysis:
Formula:
P = f /N x 100
Where:
P = Percentage
f = Frequency
Formula:
WM = ∑ fX / n
Where:
WM = Weighted Mean
f = frequency
Examples:
This section presents the results, findings, analysis, and interpretation of organized data collected
from the group of respondents. Each group of data was analyzed and interpreted in the context of
the problem raised in the study and with the corresponding tables and graphs presented
sequentially to give further clarity on the data presentation and analysis.
I. Customer Profile
It shows that 77.27% of the respondents are from the age group of 15-25, 12.12% are from 26-
35, 4.55% are from 36-45, 3.79% are from 46-55 and 1.52% are from 56 and above.
One (1) out of 132 or 0.76% of the respondents did not specify their age groups.
0.76%
Female
40.91% Male
58.33% Not Specified
It shows that 58.33% of the respondents are female, 39.39% are male, and 2.27% are third
gender.
It shows that 89.39% of the respondents are single, 9.85% are married, and 0.76% is
widowed.
It shows that 53.03% of the respondents are students, 35.61% are employees, 6.06% are
non-working, 3.79% are freelancers or self-employed, and 1.52% are retired individuals.
It shows that 45.45% of the respondents are earning salaries below P10,957, 31.06% are
earning salaries from P10,958-P21,914, 7.58% are earning salaries from P21,915-P43,828,
0.76% are earning salaries from P43,829-P76,666, P76,666-P219,140, and P219,140 and
above respectively. Eighteen (18) out of 132 or 13.64% of the respondents did not specify
their response to the survey question.
Table 6 presents the frequency of event when respondents are buying goods at reduced
price. It shows that 29.55% of the respondents are always buying goods at a
reduced price, 26.52% buy discounted goods very often, 38.64% buy discounted goods
occasionally, and 5.30% buy discounted at a reduced price rarely. The weighted mean is 3.18
with standard deviation of 0.93, and verbal interpretation is “SOMETIMES”.
According to Beatriz Estay (2021), “Every customer enjoys a good bargain so much that last
year, 92 percent of customers in the United States used discounts while making
purchases”.
Table 7. Do you think that offering a 50% discount on goods would attract more customers?
Score Level of Sentiment f Valid % Cumulative%
4 Strongly Agree 99 75.00% 75.00%
3 Agree 32 24.24% 99.24%
2 Disagree 0 0.00% 99.24%
1 Strongly Disagree 1 0.76% 100.00%
Total 132 100.00%
Table 7 presents the level of sentiments of respondents about 50% discounts on goods to
attract more customers. It shows that 75% of the respondents agreed strongly, 24.24% agreed
and only one (1) or 0.76% strongly did not agree on the statement. The weighted mean is 3.73
with standard deviation of 0.49, and verbal interpretation is “AGREE”.
Table 8. How do you find the prices of bread and pastries in Bread and Pastry Shops located in Bonifacio
High Street, BGC, Taguig City as compared to other shops in nearby cities?
Score Level of Sentiment f Valid % Cumulative%
5 Very High 38 28.79% 28.79%
4 High 70 53.03% 81.82%
3 Comparable 22 16.67% 98.48%
2 Low 2 1.52% 100.00%
1 Vey Low 0 0.00% 100.00%
Total 132 100.00%
Table 8 presents the level of comparison of respondents about the prices of breads and pastries
in Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City as compared to other
shops in nearby cities. It shows that 28.79% of the respondents perceived that price in Bread and
Pastry Shops in Bonifacio High Street are too high, 53.03% perceived that price are high,
A cumulative percentage of 81.82% in terms of product pricing denotes that the people living in
Taguig City perceived that price of breads and pastry products in bakeshops in Bonifacio High
Street, BCG, Taguig City are relatively high compared to other shops in nearby cities.
Table 9 presents the level of satisfaction of respondents on 50% discount pricing of Bread and
Pastry Shops in Bonifacio High Street, BGC, Taguig City. It shows that 53.79% of the
respondents were very satisfied, 44.70% were satisfied, and only 1.52% were very dissatisfied
with the 50% discount pricing strategy. The weighted mean is 3.52 with standard deviation of
0.53, and verbal interpretation is “SATISFIED”.
Table 10. Do you think goods sold in Bread and Pastry Shops in Bonifacio High Street, BGC on discount
purchase are great deals and value for your money?
Score Level of Sentiment f Valid % Cumulative%
4 Strongly Agree 65 49.24% 49.24%
3 Agree 62 46.97% 96.21%
2 Disagree 5 3.79% 100.00%
1 Strongly Disagree 0 0.00% 100.00%
Total 132 100.00%
Table 10 presents the level of sentiment of respondents that goods sold in Bread and Pastry Shops
in Bonifacio High Street, BGC, Taguig City on purchase discount a as great deal and value for
their money. It shows that 49.24% of the respondents strongly agreed, 46.97% agreed, and
3.79% did not agree on the statement. The weighted mean is 3.46 with standard deviation of
0.57, and verbal interpretation is “SATISFIED”.
According to Francesca Nicasio (2018), “Discounting products helps the business to increase the
demand of the product it brings a large of people into the store with a lot of hope that customers
will not only buy more because of the deals but they will return again and again because of the
promotional strategy that the business use.
Table 11. Do you think that offering discounted products can help Bread and Pastry Shops in Bonifacio High
Street, BGC, Taguig City enhance their product brands?
Score Level of Sentiment f Valid % Cumulative%
4 Strongly Agree 67 50.76% 50.76%
3 Agree 61 46.21% 96.97%
2 Disagree 4 3.03% 100.00%
1 Strongly Disagree 0 0.00% 100.00%
Total 132 100.00%
Table 11 presents the level of sentiment of respondents in offering discounted products to enhance
product brands of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City. It shows that
50.76% of the respondents strongly agreed, 46.21% agreed, and 3.03% did not agree on the statement.
The weighted mean is 3.48 with standard deviation of 0.56, and verbal interpretation is “AGREE”.
A cumulative percentage 96.97% denotes that the people living in Taguig City positively agreed that
offering discounted products can help enhance product brands of Bread and Pastry Shops in Bonifacio
High Street, BGC, Taguig City.
Table 12. Do you believe offering a 50% discount on bread and pastries would help these shops sell more?
Score Level of Sentiment f Valid % Cumulative%
4 Strongly Agree 73 55.30% 55.30%
3 Agree 56 42.42% 97.73%
2 Disagree 3 2.27% 100.00%
1 Strongly Disagree 0 0.00% 100.00%
Total 132 100.00%
Table 12 presents the level of sentiment of respondents in offering 50% discount on bread and
pastries to increase sales volume. It shows that 55.30% of the respondents strongly agreed,
42.42% agreed, and 2.27% did not agree on the statement. The weighted mean is 3.53 with
standard deviation of 0.54, and verbal interpretation is “AGREE”.
A cumulative percentage of 96.73% denotes that the people living in Taguig City positively
agreed that offering 50% discount on breads and pastries help increase sales volume.
Table 13. Do you think Bread and Pastry Shops in Bonifacio High Street, BGC Taguig City have a larger
number of loyal customers than other shops in nearby cities?
Score Level of Sentiment f Valid % Cumulative%
4 Strongly Agree 30 22.73% 22.73%
3 Agree 86 65.15% 87.88%
2 Disagree 14 10.61% 98.48%
1 Strongly Disagree 2 1.52% 100.00%
Total 132 100.00%
Table 13 presents the level of sentiment of respondents on the number of loyal customers of
Bread and Pastry Shops in Bonifacio High Street BGC, Taguig City as compared to other shops
in the nearby cities. It shows that 22.73% of the respondents strongly agreed, 65.15% agreed,
10.61% did not agree, and 1.52% strongly did not agree on the statement. The weighted mean is
3.09 with standard deviation of 0.63, and verbal interpretation is “AGREE”.
Table 14. How often do you see promotional discount products of Bread and Pastry Shops in Serendra, BGC
on Social Media sites and platforms?
Score Frequency of Posting f Valid % Cumulative%
5 Daily 15 11.36% 11.36%
4 Weekly 31 23.48% 34.85%
3 Monthly 48 36.36% 71.21%
2 Quarterly 17 12.88% 72.73%
1 Annually 21 15.91% 100.00%
Total 132 100.00%
Chart 13 presents the frequency of posting promotional discount product ads on social media
sites of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City. It shows that
36.36% of the respondents are seeing basis promotional ads on discounted products on a monthly
of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City, 23.48% of the
respondents are seeing promo ads on a weekly basis, 15.91% on an annual basis, 12.88% on a
quarterly basis, and 11.36% on a daily basis. The weighted mean is 3.09 with standard deviation
of 0.63, and verbal interpretation is “MONTHLY”.
According to Beatriz Estay (2021), in both good and bad times, offering discounts, creating a
loyalty program, or developing promotional marketing techniques may help your company. The
goal of your strategy should be to attract and retain loyal customers.
The most common way to offer a discount is with a percentage-based discount and one of
the effective strategies used is brand discounts of 50% or more to clear out old and excess
inventory for many Bread and Pastry Shops. According to Erika Dizon (2017), several
branches of The Breadery, French Baker, Breadtalk, Lartizan, and Wildflour Cafe use a 50
percent discounting product strategy. This demonstrates how successful this strategy is to
save food costs and aid the firm with sales and volume sales.
Based on the presentation and discussion of findings, The Effectiveness of 50% Discount
Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global
City, Taguig City is recognized to be rational creating an impact in marketing bread and
pastry products as perceived by the People Living in Taguig City on the following premise:
- 99.24% of the respondents positively agreed that offering 50% discount on goods can
attract more customers to purchase the products.
- 98.48% were satisfied with the 50% discount pricing strategy of Bread and Pastry Shops
in Bonifacio High Street, BCG, Taguig City.
- 96.21% positively agreed that goods sold in Bread and Pastry Shops in Bonifacio High
Street, BCG, Taguig City on discount purchase are great deals and value for their money.
- 96.97% positively agreed that offering discounted products can help enhance product
brands of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City.
- 96.73% positively agreed that offering 50% discount on breads and pastries help increase
sales volume.
- 96.97% positively agreed that offering discounted products can help enhance product
brands of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City; and
- 87.88% positively agreed that Bread and Pastry Shops in Bonifacio High Street, BGC,
Taguig City have more loyal customers as compared to other shops in the nearby cities.
This research study aims to present the “Effectiveness of the 50% Discount Pricing Strategy of
Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City to the People Living in
Taguig City.” Throughout the study, the researchers tried to cope up with the many challenges
particularly, the restrictions for holding physical meetings with other researchers due to the
pandemic crisis. However, the researchers managed to deliver various requirements for the
research study by consulting with different advisers, coordinators, and mentors, submitting a
draft thesis manuscript, asking assistance from a Data Analyst, and many others. It was not
possible without the struggles to complete the whole research project.
The researchers were asked to change the title for it requires a wide variety of the target
market, and the study itself is wide.
gathering data through online survey forms. Online research tools helped us to facilitate
the data collection using Google Form.
The approval from the chosen company for the study was another challenge to the group.
They did not give consent to use their internal data and brand name.
The researchers had to go with substitutions in gathering data through narrowing the
target customers who purchase 50% discounted bakery products.
The data collection process was facilitated by complying with the Data Privacy Act to
protect and ensure the privacy and confidentiality of data provided by the respondents.
Miscommunication between and among researchers cannot be avoided during the study.
The availability of the researchers online does not meet each other’s end. They decided to
set schedules that can be agreed upon to have it settled beforehand. This agreement
results in effective time management of every member of the research group through the
division and assignment of tasks that needs to accomplish.
As the researchers are still studying, the expense for this research study was another issue
but the support and guidance of parents and guardians came through to motivate the
Bhasin. (2020, June 21) The target of the discount pricing strategy is to get maximum customer
traffic and clear the old inventory from your business and also increase the sales. from
https://www.marketing91.com/pricing-discounts/.
Simpkins, (2021, March 5). merchants will always want to be the best option for their target
market, while still making a profit. This perpetual negotiation is the heart of pricing strategies,
which often calls to consider a discount pricing strategy. from
https://www.omnisend.com/blog/discount-pricing-strategy/
Bhasin, (2020, June 21). The target of the discount pricing strategy is to get maximum customer
traffic and clear the old inventory from your business and also increase the sales. from
https://www.marketing91.com/pricing-discounts/.
Estay, B. (n.d.). With so many consumers accustomed to benefiting from coupons, discounts and
other promotions, it’s important to implement a strong promotional strategy. Offering discounts,
introducing a loyalty program, or creating promotional marketing strategies can benefit your
business in both good times and bad. from https://www.bigcommerce.com/blog/customer-
discount/#ensure-profitability-when-you-offer-discount-pricing
Campwell, P. (2020, February 24). Everyone enjoys getting a good discount. But, while offering
discounts may make customers feel good about purchases made from
https://www.profitwell.com/recur/all/discount-pricing
Miksen, C. (2019, January 28). Offering discounts on purchases is a way to quickly draw
people into your store. Anytime you tell a customer that he can save money, from
https://smallbusiness.chron.com/advantages-offering-discounts-business-25765.html
Nicasio, F. (n.d.). Bringing in more traffic and sales is something that every retailer thinks about.
from https://www.vendhq.com/blog/retail-advertising/
Dizon, E. (2017, July 3). Head over to The Breadery for your fill of artisan breads and pastries
whipped up fresh every day. from https://www.spot.ph/eatdrink/the-latest-eat-drink/70595/10-
bakeries-with-closing-hour-sales-a00196-20170703-lfrm
Asia R. Locket (2018). Small retail business leaders use online marketing to connect with
consumers and the community. The purpose of this qualitative multiple case study was to
explore the strategies some small retail business leaders use to implement online marketing to
increase sales. from https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?
article=7175&context=dissertations
KatiaCampo (2000, 27 July). Manufacturers as well as retailers can suffer important losses as a
result of stock-outs. The magnitude of these losses depends on specific consumer reactions,
which have been found to vary with product, consumer, and situation factors. from
https://www.sciencedirect.com/science/article/abs/pii/S0022435900000269#!
Miya Knights (2016, Febuary). Amid price wars, promotional fatigue and ever decreasing
margins, new research confirms UK retailers are selling an increasingly large proportion of
inventory off at discounted prices. This is good news for consumers. from
https://www.netsuite.co.uk/portal/uk/pdf/report-planetretail-uk-discount-pricing-strategies.pdf
Morgan, NA, Whitler, KA, Feng, H et al (2019). Marketing strategy is a construct that lies at the
conceptual heart of the field of strategic marketing and is central to the practice of marketing.
from https://eprints.whiterose.ac.uk/136066/1/JAMS%20Final%20Version%20Unblinded.pdf
HTTPS://INTERAKSYON.PHILSTAR.COM/TRENDS-SPOTLIGHTS/2019/11/15/157547/
BREAD-TALK-CLOSING-TIME-DISCOUNT-CHARITY/
Wei Li, Rui Kang. nowadays, marketers can communicate clients more effectively through the
use of social network media to develop a powerful relationship marketing strategy. from
https://www.diva-portal.org/smash/get/diva2:446623/fulltext01
YALON,(2019). SETTING THE RIGHT PRICE FOR YOUR PRODUCT IS ONE OF THE
MOST DIFFICULT TASKS. AND THE PRICING WORLD HAS CHANGED. WE CAN SEE A
REAL EVOLUTION FROM PRODUCT-CENTRIC PRICING STRATEGIES THAT
BECOMING MORE AND MORE CUSTOMER-CENTRIC. FROM
HTTPS://WWW.OPTIMOVE.COM/RESOURCES/VIDEOS/PRICING-EFFECTIVENESS-
HOW-TO-TEST-AND-MEASURE-YOUR-PRICING-STRATEGY
Patrick Campbell ( 2020, 12 Oct) Especially if you’re trying to get ahead in today’s highly
competitive SaaS and subscription markets. Finding an effective price helps you solidify your
position, build trust with your customers, and achieve your business goals. But it can be a
balancing act. Not only do you need to consider how much it costs to provide your service and
acquire new customers, but you also need to set a price that reflects the value those customers get
from it. from https://www.profitwell.com/recur/all/effective-price-strategies?hs_amp=true
6 Consultation with Research Advisor about Chapters 1 and 2 October 23, 2021
21 Distribution Google Form using Facebook and Messenger November 18 to 30, 2021
30 Sending of Google Form to Statistician for the Gathered Data December 15, 2021
34 Mock Defense together with Research Advisor and Panelists December 27, 2021
LARTIZAN
Approximate
Quantity Specifics Actual Cost
Cost
Noted by:
Approved by: