The Effectiveness of 50 Discount Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City To The People Living in Taguig City

THE EFFECTIVENESS OF THE 50% DISCOUNT PRICING STRATEGY
OF BREAD AND PASTRY SHOPS IN BONIFACIO HIGH STREET,

BONIFACIO GLOBAL CITY TO THE PEOPLE LIVING IN TAGUIG
CITY
A Research
Presented to the Faculty of
Tourism and Hospitality Management
STI College Global City
In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Hospitality Management
Apidado, Mae Flor

Alillana, Andrea
Festin Jr, Jessie
Manalili, Cedrick Earl
December 18, 2021
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ENDORSEMENT FORM FOR FINAL DEFENSE
TITLE OF RESEARCH: THE EFFECTIVENESS OF 50% DISCOUNT PRICING

STRATEGY OF BREAD AND PASTRY SHOPS IN BONIFACIO HIGH STREET,
BONIFACIO GLOBAL CITY TO THE PEOPLE LIVING IN TAGUIG CITY.
NAME OF PROPONENTS: Mae Flor C, Apiado

Andrea A. Alillana
Jessie Festin R. Jr.
Cedrick Earl C. Manalili
In Partial Fulfilment of the Requirements

for the degree Bachelor of Science in Hospitality Management
has been examined and is recommended for Final Defense.
ENDORSED BY:
Mr. Arnold Lavadia

Research Adviser
APPROVED FOR FINAL DEFENSE:
Jalaekah A. Capisanan, MM
Research Coordinator
NOTED BY:
Mr. Bertson Y. Bisnar

Program Head
January 03, 2022
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APPROVAL SHEET
This research entitled: The Effectiveness of the 50% Discount Pricing Strategy of
Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City to the
People Living in Taguig City prepared and submitted by Mae Flor C. Apiado; Andrea
A. Alillana; Jessie Festin R. Jr.; and Cedrick Earl C. Manalili, in partial fulfillment of
the requirements for the degree in Bachelor of Science in Hospitality Management, has
been examined and is recommended for acceptance and approval.
Mr. Arnold Lavadia

Research Adviser
Accepted and approved by the Research Panel

in partial fulfillment of the requirements for the degree of
Bachelor of Science in Hospitality Management
Mr. Apolinar Datu Mr. Charlie Ambong

Panel Member Panel Member
Mr. Bertson Y. Bisnar

Lead Panelist
NOTED BY:
<Academic Head's Given Name MI. Family Name>

Academic Head
January 03, 2022
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ACKNOWLEDGEMENTS
We would like to express our deepest gratitude to God Almighty for giving us the
strength to manage all difficulties during this research study. We experienced His
guidance day by day.
Also, we acknowledge and give our warmest thanks to our coordinator, adviser and
panelist:
Research Coordinator, Mrs. Jalekah Capisanan MM. for her guidance and assistance
throughout the term.
Research Adviser, Mr. Arnold Lavadia for his positive encouragement and insightful
remarks during the consultation process; and
Likewise, we give special thanks to our families and friends for their moral support and
understanding while undertaking the research. With the help of their prayers, we have
come this far.
Finally, we give thanks to our Data Analyst and Grammarian, Engr. Salvacion M.
Ordona for her patience, motivation, enthusiasm and immense knowledge. She helped us
in writing the thesis and guided us throughout the phase of our research study.
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ABSTRACT
Title of research: THE EFFECTIVENESS OF 50% DISCOUNT PRICING
STRATEGY OF BREAD AND PASTRY SHOPS IN BONIFACIO HIGH STREET,
BONIFACIO GLOBAL CITY TO THE PEOPLE LIVING IN TAGUIG CITY.
Researchers: Mae Flor C. Apiado

Andrea A. Alillana
Jessie R. Festin Jr.
Cedrick Earl C. Manalili
Degree: Bachelor of Science in Hospitality Management
Date of Completion: <Month year of graduation>
When looking for products, a customer will always want to get the most value for his
money. When offering these products, the seller will always want to be the best option
for their target market, while still making a profit. This perpetual negotiation is the heart
of pricing strategies, which often calls to consider a discount pricing strategy.
The purpose of the study is to know the effectiveness of the 50% discount pricing
strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City to the
people living in Taguig City. It sought to determine the impact of the commonly used
pricing strategy of Bread and Pastry Shops affecting different age groups from 15 to 65
years and considering the gender, marital status, occupation, and income class level of the
people in Taguig City.
The researchers applied the Input-Process-Output (IPO) Model to describe the structure
of the research study. The method employed to collect data was through an online survey
questionnaire. The data were organized, processed, and analyzed applying different
statistical tools and formulas.
The presentation and discussion of findings revealed that the Effectiveness of 50%
Discount Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio
Global City, Taguig City is recognized to be rational creating an impact to market bread
and pastry products as perceived by the People in Taguig City on the premise to sell more
products by attracting new customers, increasing sales volume, enhancing product brand,
and improving customer loyalty.
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Table of Contents
Page
Title Page i
Endorsement Form for Final Defense ii
Approval Sheet iii
Acknowledgments iv
Abstract v
Table of Contents vi
List of Tables vii
List of Figures viii
List of Abbreviations ix
Chapter I: Introduction 1
Background of the Study 2
Research Questions 3
Significance of the Study 9
Scope and Limitations 10
Chapter II: Review of Related Literature 11
Chapter III: Theoretical/Conceptual Framework 15
Chapter IV: Research Methodology 21
Chapter V: Presentation and Discussion of Findings 23
Chapter VI: Conclusions and Recommendations 46
References 49
Appendices 53
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LIST OF TABLES
Table Page
1 Customer Profile Per Age Group 24
2 Customer Profile Per Gender Identity 25
3 Customer Profile Per Marital Status 26
4 Customer Profile Per Occupation 27
5 Customer Profile Per Salary Range 28
6 Buying Goods at a Reduced Price 29
7 Offering 50% Discount on Goods 31
8 Prices of Breads and Pastries in Bread and Pastry Shops in Bonifacio High 33
Street, BGC, Taguig City Comparative to the Shops in the Nearby Cities
9 Level of Satisfaction of Respondents on Discount Purchase of Bread and 35

Pastry Shops in Bonifacio High Street, BGC, Taguig City as a Great Deal
and Value for Money
10 Level of Sentiment of Respondents on Discounts Offers to Enhance Product 37

Brands
11 Level of Sentiments of Respondents in Offering 50% Discount on Bread 38

and Pastries to Increase Sales Volume
12 Level of Sentiment of Respondents on the Number of Loyal Customers on 40

Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City
Level of Sentiment of Respondents on the Number of Loyal Customers of

42
Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City
13
Comparative to Other Shops in Nearby Cities
Frequency of Posting Promotional Discount Product Ads of Bread and 44

14 Pastry Shops in Bonifacio High Street, BGC, Taguig City on Social Media
Sites
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List of Figures
Figure Page
1 Effectiveness of 13
2 Marketing Mix Model
17
Research Paradigm
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LIST OF ABBREVIATIONS
Abbreviations Page
1.
2.
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CHAPTER 1
INTRODUCTION
Bonifacio High Street is a mixed-use development located near Serendra Market in

Bonifacio Global City, Taguig, Metro Manila, Philippines. Market! as well as SM Aura
Premier. Ayala Malls, a real-estate business of Ayala Land, an associate of Ayala
Corporation, owns it. It is one of Ayala Corporation's major projects, having opened in
2007. Bonifacio High Street is a kilometer-long mixed-use development in Taguig, Metro
Manila, Philippines, located in Bonifacio Global City. Bonifacio High Street Central is a
lively setting that comprises offices, retail stores, and eateries. These structures serve as a
backdrop for an 800-meter-long, 40-meter-wide planted central spine around which the
whole length of the development is arranged, resulting in a beautiful harmony with the
park environment and a well-defined feeling of place. Aidea was charged by one of the
Philippines' major developers with designing a new type of outdoor shopping experience
for a city with an abundance of malls and precious few open green spaces for this project.
The product's pricing is the key to encouraging more people to buy it, and it should be
launched at the right moment for the right buyers who respond promptly. It is also
necessary for a company to establish a price plan for a product. Demand is estimated and
decisions about product distribution, placement, and promotions are made. Cost,
competition, and profit targets are all variables that go into developing a pricing strategy.
A full price plan, competitive pricing, discount pricing, or a combination of these are all
possible pricing strategies.
For this study, we'll look at the influence of bakeries in Bonifacio High Street, Global
City Taguig, using a 50% discount price approach such as Breadtalk, Tous Les Jour,
Lartizan. When it comes to analyzing discounts for the business, it's amazing how much
thought goes into it. It's not as simple as decreasing a price by a particular amount to
offer a discount. Consider how discounts will be provided and marketed, as well as how
they will affect revenue in the short and long term. Knowing how to use these various
strategies to the business model can help the organization and enhance income.
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Background of the Study
In this study, we will present how the bake shops in Bonifacio High Street, Bonifacio
Global City use the 50 percent discount price strategy to attract customers from Taguig
City, and why discounting strategies and services, especially those in high demand, is a
great way to get people's attention. Word-of-mouth traffic has the ability to dramatically
boost promotion outcomes in these days of social media era.
Ways to discover new market opportunities, reach customers, and enhance product and
brand value in the market have all gotten simpler thanks to promotional strategies. People
are readily drawn to things when businesses can capture their attention through effective
and imaginative sales promotion. This situation influences the customer's intention to
repurchase.
Because customers buy more merchandise because of effective sales promotions,

inventory is reduced. Discounts also make it less likely for customers to compare the
company products to those of other brands, according to research from the Max Planck
Institute for Tax Law and Public Finance. This can encourage new clients to prefer
business items over those of its competitors, gaining a greater foothold in the market.
A discount is not always enough to attract new clients. However, if a business offers
anything for free, you are likely to get more attention. Most buyers prefer to acquire
products for free rather than at a discount, according to research published in the Journal
of Marketing since they have trouble understanding fractions, whereas "free" is always
understood.
Some large bakeries, particularly those with multiple franchisees in Serendra, Bonifacio
Global City, sell their baked goods at a discount before closing their doors, ensuring fresh
supplies the next day, and they are also incorporating pricing psychology into the testing
approach to convert more customers. That is what we will be looking at in this study.

Statement of the Problem
This study’s main intention is to determine the “Effectiveness of the 50% Discount
Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global
City to the people living in Taguig City”
Specifically answers the following questions:
Research Questions:
1. What are the demographic profile of the respondent in terms of:
1.1 Age
1.2 Gender
1.3 Marital Status
1.4 Occupation
1.5 Salary Range
2. How effective is the 50% discount pricing strategy in Bread and Pastry Shops in
Bonifacio High Street, BGC, Taguig to the People living in Taguig?
2.1 How often do customers buy products at a discounted price.
2.2 Does offering a 50% discount on goods would attract more customers.
2.3 the prices of bread and pastries in Bread and Pastry Shops located in
Bonifacio High Street, BGC, Taguig City as compared to other shops in nearby
cities.

3. How often do customers buy goods at a reduced price?
3.1 The satisfaction of customer availing 50% discount pricing of Bread and
Pastry Shops in Bonifacio High Street, BGC for their bread and pastry products?
3.2 Goods sold in Bread and Pastry Shops in Bonifacio High Street, BGC on
discount purchase are great deals and value for the money of customers.
4. What are the advantages of the discount pricing strategy employed by different
Bread and Pastry Shops in Bonifacio High Street, BGC Taguig?
4.1 Offering discounted products can help Bread and Pastry Shops in Bonifacio
High Street, BGC enhances their product brands?

Survey Questionnaire
Instructions: Choose the appropriate response to each of the following questions.
1. Customer Profile
1.1 Age Groups

o 15 - 25
o 26 - 35
o 36 - 45
o 46 - 55
o 56 and above
1.2 Gender Identity

o Male
o Female
1.3 Marital Status

o Single
o Married
o Widowed
o Separated
o Divorced
1.4 Occupation
o Student
o Employee
o Non-working
o Freelancer / Self-employed
o Retired

1.5 Salary Range based on PIDS (Philippine Institute for Development Studies)
o Below P10,957
o P10,958 – P21,914
o P21,915 – P43,828
o P43,829 – P76,666
o P76,667 – P219,140
o P219,140 and above
2. How often do you buy products at a discounted price?
o Always
o Frequently
o Sometimes
o Seldom
o Never
3. Do you think that offering a 50% discount on goods would attract more
customers?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
4. How do you find the prices of bread and pastries in Bread and Pastry Shops
located in Bonifacio High Street, BGC, Taguig City as compared to other shops in
nearby cities?
o Very high

o High
o Comparable
o Low
o Very low
5. How satisfied are you with the 50% discount pricing of Bread and Pastry Shops
in Bonifacio High Street, BGC for their bread and pastry products?
o Very satisfied
o Satisfied
o Dissatisfied
o Very dissatisfied
6. Do you think goods sold in Bread and Pastry Shops in Bonifacio High Street,
BGC on discount purchase are great deals and value for your money?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
7. Do you think that offering discounted products can help Bread and Pastry Shops
in Bonifacio High Street, BGC enhances their product brands?
o Strongly agree
o Agree
o Disagree
o Strongly disagree

8. Do you believe offering a 50% discount on bread and pastries would help these
shops sell more?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
9. Do you think Bread and Pastry Shops in Bonifacio High Street, BGC Taguig City
have a larger number of loyal customers than other shops in nearby cities?
o Strongly agree
o Agree
o Disagree
o Strongly disagree
10. How often do you see promotional discount products of Bread and Pastry Shops
in Bonifacio High Street BGC on Social Media sites and platforms?
o Daily
o Weekly
o Monthly
o Quarterly
o Annualy

Significance of the Study
This study aims to know and validate the Effectiveness of the 50% Discount Pricing
Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City to
the people living in Taguig City.
The significance of this study has a great impact, and we expect that the result of the
study will benefit the following:
• Company - the findings of this study may be utilized as a guide to help the
institution better grasp the efficacy of discount pricing methods.
• Customers - the findings of this study can assist customers in determining the
efficiency of discount pricing tactics used by Bread and Pastry Shops located in
Bonifacio High Street, Bonifacio Global Taguig City.
• Future Scholars - will be able to use the findings of this study as a reference if
they want to undertake more research in the relevant subject.
Objectives
This Research Study aims to.

1. To find out if the 50% off discount is still valid in Taguig City.
2. To learn about the implications of a 50% discount in Taguig City
3. To find out who is taking advantage of the 50% discount in Taguig City.

Scope and Limitations
This research concentrated on a selected group of individual customers of Bread and

Pastry Shops in Bonifacio High Street, Bonifacio Global Taguig City. The purpose of the
researchers is to determine the effectiveness of the 50% discount price strategy of Bread
and Pastry Shops affecting several age groups ranging from 15 to 65 years in Taguig
City, who are the target respondents for this study.
Because of its dense population and its location, the researchers chose Taguig City as
their subject of study. The respondents will be surveyed and asked to complete an online
survey questionnaire as part of this research process.
The Management and staff of Bread and Pastry Shops in Bonifacio High Street, BGC,
Taguig City are excluded from the research to prevent any heavily biased data and
information.

CHAPTER II
REVIEW OF RELATED LITERATURE

According to Tom Simpkins (2021), Discount Pricing Strategy is one of the business
offers of a product at a lower price than its regular full price that is available for a short
period. It entails lowering product pricing and giving various bargains with the ultimate
purpose of increasing sales. A pricing strategy aimed at changing a customer's impression
of the value of a product or service to stimulate interest, develop loyalty, or increase the
number of products sold to the market.

According to Kaleigh Moore (2021), Discounts can help move products quickly, that
is why businesses that are stagnant with slow-moving products often liquidate dead
stocks to make room for new items.

According to Beatriz Estay (2021), Every customer enjoys a good bargain so much that
last year, 92 percent of customers in the United States used discounts while making
purchases. It is critical to creating a solid promotional plan because so many consumers
are accustomed to receiving coupons, discounts, and other promotions. In both good
and bad times, offering discounts, creating a loyalty program, or developing promotional
marketing techniques may help your company. The goal of your strategy should be to
attract and retain loyal customers.

According to Patrick Campbell (2020), Discount pricing is a type of promotional pricing
strategy where the original price for a product or service is reduced to increase traffic,
move inventory, and drive sales. Discount pricing assists businesses in increasing the
number of people who enter the store because they are drawn in by the reduced products
they see. It also helps them sell their products since more people are buying from the
store, resulting in increased sales.


According to Chris Miksen (2019), Offering discounts on purchases is a way to quickly
draw people into your store is a way to quickly draw in potential customers. When
customers hear that they can save money on products or services they are looking for,
likely to use or even have considered using, a discount is likely to bring their attention to
the store, even if they had not previously heard of the business. Discounts not only bring
new business and attention as a marketing tool, but they can also help improve your
sales.

According to Francesca Nicasio (2018), Discounting products helps the business to

increase the demand of the product it brings a large of people into the store with a lot of
hope that customers will not only buy more because of the deals but they will
return again and again because of the promotional strategy that the business use.

According to Travelberries (2020), The Little Flour Cafe offers 25% discounts on

pastries at 5 pm and 50% at 7 pm.” For her food is yummier when the product is at
bargain price, Because the Little Flour Cafe want to sell their product in quality and they
want it fresh for the customer, they offer discounts on all products so that it can help them
to sold everything to minimize the food costs and to improve the sales.
According to Erika Dizon (2017), several branches of The Breadery, French

Baker, Breadtalk, Lartizan, and Wildflour Cafe use a 50 percent discounting product
strategy. This demonstrates how successful this strategy is to save food costs and aid the
firm with sales and volume sales.

CHAPTER III
THEORETICAL FRAMEWORK/CONCEPTUAL FRAMEWORK
Figure 1: Effectiveness of Marketing Mix Model
Marketing effectiveness can be linked to the major attributes of a marketing orientation:

customer philosophy, integrated marketing organization, adequate marketing information,
strategic orientation and operational efficiency. Most previous research suggests that
marketing effectiveness is difficult to assess. It is, however, positively related to
performance. It was indicated that marketing effectiveness depends on the ability to
successfully implement marketing plans at various levels of the organization. For
example, on a management level more strategic marketing decisions and actions will take
place as opposed to the operational level where marketing material is developed and
distributed according to the strategic plan. The application of marketing on both levels
are needed to increase success and effectiveness. Traditionally, marketing productivity
analysis – mainly from an efficiency perspective – and the marketing audit concept –
mainly from an effectiveness perspective – have dominated the approaches to marketing
performance evaluation (Zostautiene & Vaičiulėnaitė, 2010:876). Morrison (2010:696)

indicated that the market evaluation should include a sales analysis, a market share
analysis, the marketing cost and profitability analysis, efficiency ratios, marketing-
effectiveness rating review and a marketing audit. The latter specifically focuses on the
marketing mix implemented by the organization. If one lacks the skills to perform these
activities, there might be a gap in the measurement and implementation of marketing
efforts. Previous research studies (Morrison, 2010; Zostautiene & Vaičiulėnaitė, 2010)
have therefore focused on the view of management and marketing management.
However, the customer is the one that needs to respond to the marketing efforts and their
view on marketing effectiveness has not been analyzed. Marketing audits are usually
done when problems are encountered, which is not the ideal situation. Even when
marketing practises are going well, it is important to analyze the situation as one can
always improve the marketing strategies (Morrison 2010:706). Even though marketing
effectiveness is seen as important, limited studies have been conducted in this field of
research, especially in the tourism industry and for smaller tourism products (Sengupta &
Chattopadhyay, 2006; Nwokah & Ahiauzu, 2008; Moriarty et al., 2008; Eusebio et al.,
2006; Walsh & Lipinski, 2009; Simpson et al., 2006). It is important for guesthouses to
know their target market, have money available for marketing, do effective marketing
research and develop quality advertising material.
The research studies indicated above explored the importance of marketing, marketing
effectiveness and the marketing mix at both national and international level, but not in the
tourism industry or a local, smaller context such as guesthouses. It has also been found
that managerial competencies lead to marketing effectiveness and that the marketing
function is not always as well developed or influential in small, medium and micro-
enterprises (SMMEs) as it is in larger organizations. This adds to the ineffectiveness of
marketing strategies of these smaller products and can result in the closing of these types
of businesses. It was evident that the organizations that could align their market offerings
with a specific target segment achieved greater success and return on investment, as
marketing is a costly function. The latter was also one of the functions of the marketing
mix. Based on the review of literature related to the marketing mix and marketing

effectiveness, the theoretical framework below was developed for this study, showcasing
the relationship between these variables.
CONCEPTUAL FRAMEWORK
INPUT PROCESS OUTPUT

Survey Questionnaire
Data Collection
-Collecting data by
sending “links’ using
Demographic Profiles Google Form to all target
of Customers Living in respondents
Taguig City III. Data Analysis
Analyzing data by
Age Group comparing and trending
survey data (customer The Effectiveness of
Gender Identity responses) 50% Discount Pricing
Strategy of Bread and
Civil Status Pastry Shops in Bonifacio
Data Visualization High Street, Bonifacio
Occupation Global City to the People
-Presenting data using Living in Taguig City
Salary Range graphical representation
in the form of tables,
graphs and charts
Research Questions about
Discount Pricing Strategy Data Interpretation
-Interpreting data and

arriving at relevant
conclusion and/or
recommendation
FEEDBACKS
Figure. 2: Research Paradigm

The researchers applied the Input-Process-Output (IPO) Model to describe the structure
of the research study. It presents the input, process, and output of the research being
conducted.
Primarily, the researchers consider customer profiles such as age, gender, marital status,
occupation, and salary range as data inputs to the process. The process displays different
tasks and activities to convert the data into useful information that includes data
collection, analysis, visualization, and interpretation. The output provides useful
information to know if goals and objectives of the research study are attained and can
provide valuable insights on the effectiveness of the 50% discount pricing strategy of
Bread and Pastry Shops in Bonifacio High Street, BGC Taguig City.

CHAPTER IV
RESEARCH METHODOLOGY
Methods and Sources
This research presents “The Effectiveness of 50% Discount Pricing Strategy of Bread and
Pastry Shops in Bonifacio High Street, Bonifacio Global City to the People Living in
Taguig City.” The researchers used quantitative analysis to better understand the impact
of 50% discount pricing strategy on bread and pastries of Bread and Pastry Shops in
Bonifacio High Street during the closing period and how it affects the customers living in
Taguig City.
The researchers aimed to define the essential components of this research that are
necessary part of any research methodology. The researchers used quantitative research
to gain an understanding of underlying reasons and motivations. Quantitative research is
the process of collecting and analyzing numerical data. It can be used to find patterns and
averages, make predictions, causal test relationships, and generalize results to broader
populations.
The case study gathers data in numeric information sorted in statistical and mathematical
analysis and illustrated in graphs and charts. The researchers used a discrete and
continuous category of quantitative data because the survey targets a finite number and
can have fractions or decimals, type of statistics, and constant category. The research
study approaches the physical measurements of age, gender, and life status. Quantitative
methods emphasize objective measures and the statistical, mathematical, or numerical
analysis of data collected through polls, questionnaires, and surveys.


Population Frame
The target population for this research are the people who avail discounted goods such as
breads and pastries during closing period of bakery shops in Bonifacio High Street,
Bonifacio Global City. Survey respondents came from customers of
different ages from 15 years old to 65 years old.
The method to be used in selecting the sampling units is the probability sampling
technique. The researchers used demographic profiles such as age, gender, marital status,
occupation and income level to separate the population into subgroups. The researchers
used stratified random sampling to understand the existing relationship between groups.
The main goal of a purposive sample is to produce a sample that can logically be
assumed to be representative of the population. Due to the large population in Taguig
City, the researchers targeted a minimum of 100 respondents in the city

Research Instrument
The survey questionnaire in checklist form is used by the researchers to collect the
appropriate data needed to answer the questions in the problem statement. The research
instrument consisted of two (2) parts. Part I consists of the item that gathers the
demographic profiles of the respondents, such as age, gender, marital status, occupation
and salary range. Part II of the research instrument consists of questions about discount
pricing strategy on bread and pastries in bakeshops in Bonifacio High Street, BGC,
Taguig City. Some statements on the questionnaire were answerable using the Likert
Scale for the level of agreement (e.g., strongly agree, agree, disagree and strongly
disagree), frequency (e.g., always, frequently, sometimes, seldom, never), and level of
satisfaction (e.g., very satisfactory, satisfactory, dissatisfactory, and very dissatisfactory).

The survey questionnaire was assessed and validated by a Professional Data Analyst
using Survey Validation Tools. Survey questions were assessed to be valid and can
provide unbiased data for the study, allowing a margin of error between 6%-10% as
described using parameter scale as “Highly Valid”. After validation, it was presented to
the Thesis Advisor for acceptance.
The final format of the survey questionnaire was converted into electronic form using
Google Form for online distribution to target respondents due to governmental
restrictions and limitations on the ability of the researchers to distribute physical survey
forms, and to conduct face-to-face interviews.
Data Gathering Procedures
The researchers used a structured questionnaire to the customers that required selecting
answers particular to the survey respondents. Selection answers are presented into 4-point
and 5-point response scales about the 50% discount pricing strategy on bread and pastry
products before shop’s closing time.
The researchers distributed the questionnaire online to target respondents in Taguig City
through a “link” using Google Form. A Survey Disclaimer was prepared as an
introduction asking permission from the respondents to collect data, to respect their
insights, and protect data privacy.
The collected data were recorded automatically and systematically in Google Form and
were organized in a spreadsheet to easily use for data analysis applying statistical tools
and formulas.

Statistical Treatment of Data
The researchers used descriptive statistics to a dataset's attributes that were summarized
and organized. A data set is a collection of answers from an overall population sample.
A distribution of values, or scores, makes up a data set. It may summarize the frequency
of every potential value of a variable in numbers or percentages in tables or graphs. The
researchers also use the Likert Scale which is used to allow individuals to express how
much they agree or disagree with a particular statement.
The following statistical techniques or formulas were used for data analysis:
1. Percentage and Frequency is used to describe the profile of respondents in terms

of age, gender, marital status, occupation, and salary range
Formula:
P = f /N x 100
Where:
P = Percentage
f = Frequency
N = total number of respondents
100 = constant multiplier

2. Weighted Mean - the average weighted mean to measure the level of sentiment of
respondent to the 50% discount pricing strategy.
Formula:
WM = ∑ fX / n
Where:
WM = Weighted Mean
∑ = denotes the sum
f = frequency
3. Likert Scale - is a rating scale used to assess opinions, attitudes, or behaviors. It

allows the individual to express how much they agree or disagree with a particular
statement.
Examples:
3.1 Level of Agreement

Score Description
4 Strongly Agree
3 Agree
2 Disagree
1 Strongly Disagree
3.2 Level of Comparison

Score Description
5 Very High
4 High
3 Comparable
2 Low
1 Very Low

3.3 Level of Satisfaction
Score Description
4 Very Satisfied
3 Satisfied
2 Dissatisfied
1 Very Dissatisfied
3.4 Frequency of Event

Score Description
5 Always
4 Frequently
3 Sometimes
2 Seldom
1 Never

CHAPTER V
PRESENTATION AND DISCUSSION OF FINDINGS
This section presents the results, findings, analysis, and interpretation of organized data collected
from the group of respondents. Each group of data was analyzed and interpreted in the context of
the problem raised in the study and with the corresponding tables and graphs presented
sequentially to give further clarity on the data presentation and analysis.
I. Customer Profile
I-1. Age Group (N= 132)
Table 1. Customer Profile Per Age Group

Age Group f % Rank
15 - 25 102 77.27% 1
26 - 35 16 12.12% 2
36 - 45 6 4.55% 3
46 - 55 5 3.79% 4
56 & Above 2 1.52% 5
Not Specified 1 0.76% -
Total 132 100.00%
Chart 1 presents the Consumer Profile Per Age Group.
It shows that 77.27% of the respondents are from the age group of 15-25, 12.12% are from 26-
35, 4.55% are from 36-45, 3.79% are from 46-55 and 1.52% are from 56 and above.
One (1) out of 132 or 0.76% of the respondents did not specify their age groups.

I-2. Gender Identity (N= 132)
Table 2. Customer Profile Per Gender Identity

Gender f % Rank
Female 77 58.33% 1
Male 54 40.91% 2
Not Specified 1 0.76% 3
Total 132 100.00%
Chart 2. Customer Profile Per Gender Identity
0.76%
Female
40.91% Male
58.33% Not Specified
Chart 2 above presents the Consumer Profile Per Gender Identity.
It shows that 58.33% of the respondents are female, 39.39% are male, and 2.27% are third
gender.

I-3. Marital Status (N= 132)
Table 3. Customer Profile Per Civil Status

Marital Status f % Rank
Single 118 89.39% 1
Married 13 9.85% 2
Widowed 1 0.76% 3
Separated 0 0.00% -
Divorced 0 0.00% -
Total 132 100.00%
Chart 3 above presents the Consumer Profile Per Marital Status.
It shows that 89.39% of the respondents are single, 9.85% are married, and 0.76% is
widowed.

I-4. Occupation (N= 132)
Table 4. Customer Profile Per Occupation

Occupation f % Rank
Student 70 53.03% 1
Employee 47 35.61% 2
Non-Working 8 6.06% 3
Freelancer/Self-Employed 5 3.79% 4
Retired 2 1.52% 5
Total 132 100.00%
Chart 4 presents the Consumer Profile Per Occupation.
It shows that 53.03% of the respondents are students, 35.61% are employees, 6.06% are
non-working, 3.79% are freelancers or self-employed, and 1.52% are retired individuals.

I-5. Salary Range (N= 132)
Table 5. Customer Profile Per Salary Range

Salary Range f % Rank
Below P10,957 60 45.45% 1
P10,958-P21,914 41 31.06% 2
P21,915-P43,828 10 7.58% 3
P43,829-P76,666 1 0.76% 4
P76,666-P219,140 1 0.76% 5
P219,140 and above 1 0.76% 6
Not Specified 18 13.64% -
Total 132 100.00%
Chart 5 presents the Consumer Profile Per Salary Range.
It shows that 45.45% of the respondents are earning salaries below P10,957, 31.06% are
earning salaries from P10,958-P21,914, 7.58% are earning salaries from P21,915-P43,828,
0.76% are earning salaries from P43,829-P76,666, P76,666-P219,140, and P219,140 and
above respectively. Eighteen (18) out of 132 or 13.64% of the respondents did not specify
their response to the survey question.

II.The Effectiveness of 50% Discount Pricing Strategy
II-1. Buying Goods at a Reduced Price (N-132)

Table 6. How often do you buy goods at a reduced price?
Score Frequency of Event f Valid % Cumulative%
5 Always 39 29.55% 29.55%
4 Frequently 35 26.52% 56.06%
3 Sometimes 51 38.64% 94.70%
2 Seldom 7 5.30% 100.00%
1 Never 0 0.00% 100.00%
Total 132 100.00%
TOTAL SCORES 502

NO. OF RESPONDENTS 132
WEIGHTED MEAN (WM) 3.80
STANDARD DEVIATION (σ) 0.93
INTERPRETATION SOMETIMES
Table 6 presents the frequency of event when respondents are buying goods at reduced
price. It shows that 29.55% of the respondents are always buying goods at a
reduced price, 26.52% buy discounted goods very often, 38.64% buy discounted goods
occasionally, and 5.30% buy discounted at a reduced price rarely. The weighted mean is 3.18
with standard deviation of 0.93, and verbal interpretation is “SOMETIMES”.

A cumulative percentage of 56.06% in terms of frequency of event denotes that more than 50%
of the people living in Taguig City are often times buying goods at a reduced price.
According to Beatriz Estay (2021), “Every customer enjoys a good bargain so much that last
year, 92 percent of customers in the United States used discounts while making
purchases”.

II-2. Offering 50% Discount on Goods to Attract Customers (N=132)
Table 7. Do you think that offering a 50% discount on goods would attract more customers?
Score Level of Sentiment f Valid % Cumulative%
4 Strongly Agree 99 75.00% 75.00%
3 Agree 32 24.24% 99.24%
2 Disagree 0 0.00% 99.24%
1 Strongly Disagree 1 0.76% 100.00%
Total 132 100.00%
TOTAL SCORES 493

INTERPRETATION AGREE
Table 7 presents the level of sentiments of respondents about 50% discounts on goods to
attract more customers. It shows that 75% of the respondents agreed strongly, 24.24% agreed
and only one (1) or 0.76% strongly did not agree on the statement. The weighted mean is 3.73
with standard deviation of 0.49, and verbal interpretation is “AGREE”.

A cumulative percentage of 99.24% in terms of level of sentiment denotes that the people living
in Taguig City positively agreed that offering 50% discount on goods can attract more customers
to purchase the products.
According to Chris Miksen (2019), "Offering discounts on purchases is a way to quickly draw

people into your store" is a way to quickly draw in potential customers.

II-3. Prices of Breads and Pastries in Bread and Pastry Shops in Bonifacio High Street,
BGC, Taguig City Comparative to the Shops in Nearby Cities (N=132)
Table 8. How do you find the prices of bread and pastries in Bread and Pastry Shops located in Bonifacio
High Street, BGC, Taguig City as compared to other shops in nearby cities?
5 Very High 38 28.79% 28.79%
4 High 70 53.03% 81.82%
3 Comparable 22 16.67% 98.48%
2 Low 2 1.52% 100.00%
1 Vey Low 0 0.00% 100.00%
Total 132 100.00%
TOTAL SCORES 540

INTERPRETATION HIGH
Table 8 presents the level of comparison of respondents about the prices of breads and pastries
in Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City as compared to other
shops in nearby cities. It shows that 28.79% of the respondents perceived that price in Bread and
Pastry Shops in Bonifacio High Street are too high, 53.03% perceived that price are high,

16.67% deemed that prices are comparable, 1.52% regarded that price are low compared to the
others in nearby cities. The weighted mean is 4.09 with standard deviation of 0.71, and verbal
interpretation is “HIGH”.
A cumulative percentage of 81.82% in terms of product pricing denotes that the people living in
Taguig City perceived that price of breads and pastry products in bakeshops in Bonifacio High
Street, BCG, Taguig City are relatively high compared to other shops in nearby cities.

II-4. Level of Satisfaction on 50% Discount Pricing of Bread and Pastry Shops in
Bonifacio High Street, BGC, Taguig City (N=132)
Table 9. How satisfied are you with the 50% discount pricing of Bread and Pastry Shops in Bonifacio High
Street, BGC for their bread and pastry products?
Score Level of Satisfaction f Valid % Cumulative%
4 Very Satisfied 71 53.79% 53.79%
3 Satisfied 59 44.70% 98.48%
2 Dissatisfied 0 0.00% 98.48%
1 Very Dissatisfied 2 1.52% 100.00%
Total 132 100.00%
TOTAL SCORES 465

INTERPRETATION SATISFIED
Table 9 presents the level of satisfaction of respondents on 50% discount pricing of Bread and
Pastry Shops in Bonifacio High Street, BGC, Taguig City. It shows that 53.79% of the
respondents were very satisfied, 44.70% were satisfied, and only 1.52% were very dissatisfied
with the 50% discount pricing strategy. The weighted mean is 3.52 with standard deviation of
0.53, and verbal interpretation is “SATISFIED”.

A cumulative percentage of 98.48% denotes that the people living in Taguig City were satisfied
with the 50% discount pricing strategy of Bread and Pastry Shops in in Bonifacio High Street
BCG, Taguig City.
According to Tom Simpkins (2021), Discount Pricing Strategy is one of the business offers of a
product at a lower price than its regular full price that is available for a short period. A pricing
strategy aimed at changing a customer's impression of the value of a product or
service to stimulate interest, develop loyalty, or increase the number of products sold to the
market.

II-5. Level of Sentiment of Respondents on Discount Purchase Offers of Bread and Pastry
Shops in Bonifacio High Street, BGC, Taguig City as Great Deals and Value for Money
(N=132)
Table 10. Do you think goods sold in Bread and Pastry Shops in Bonifacio High Street, BGC on discount
purchase are great deals and value for your money?
4 Strongly Agree 65 49.24% 49.24%
3 Agree 62 46.97% 96.21%
2 Disagree 5 3.79% 100.00%
Total 132 100.00%
TOTAL SCORES 457

Table 10 presents the level of sentiment of respondents that goods sold in Bread and Pastry Shops
in Bonifacio High Street, BGC, Taguig City on purchase discount a as great deal and value for
their money. It shows that 49.24% of the respondents strongly agreed, 46.97% agreed, and
3.79% did not agree on the statement. The weighted mean is 3.46 with standard deviation of
0.57, and verbal interpretation is “SATISFIED”.

A cumulative percentage of 96.21% denotes that the people living in Taguig City positively
agreed that goods sold in Bread and Pastry Shops in Serenda, BCG, Taguig City on discount
purchase are great deals and value for their money.
According to Francesca Nicasio (2018), “Discounting products helps the business to increase the
demand of the product it brings a large of people into the store with a lot of hope that customers
will not only buy more because of the deals but they will return again and again because of the
promotional strategy that the business use.

II-6. Level of Sentiment of Respondents on Product Discount Offers to Enhance Product
Brands of Bread and Pastry Shops in Bonifacio High Street BGC, Taguig City
(N=132)
Table 11. Do you think that offering discounted products can help Bread and Pastry Shops in Bonifacio High
Street, BGC, Taguig City enhance their product brands?
4 Strongly Agree 67 50.76% 50.76%
3 Agree 61 46.21% 96.97%
2 Disagree 4 3.03% 100.00%
Total 132 100.00%
TOTAL SCORES 459

Table 11 presents the level of sentiment of respondents in offering discounted products to enhance
product brands of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City. It shows that
50.76% of the respondents strongly agreed, 46.21% agreed, and 3.03% did not agree on the statement.
The weighted mean is 3.48 with standard deviation of 0.56, and verbal interpretation is “AGREE”.
A cumulative percentage 96.97% denotes that the people living in Taguig City positively agreed that
offering discounted products can help enhance product brands of Bread and Pastry Shops in Bonifacio
High Street, BGC, Taguig City.

II-7. Level of Sentiment of Respondents in Offering 50% Discount on Bread and Pasties to
Increase Sales Volume (N=132)
Table 12. Do you believe offering a 50% discount on bread and pastries would help these shops sell more?
4 Strongly Agree 73 55.30% 55.30%
3 Agree 56 42.42% 97.73%
2 Disagree 3 2.27% 100.00%
Total 132 100.00%
TOTAL SCORES 466

Table 12 presents the level of sentiment of respondents in offering 50% discount on bread and
pastries to increase sales volume. It shows that 55.30% of the respondents strongly agreed,
42.42% agreed, and 2.27% did not agree on the statement. The weighted mean is 3.53 with
standard deviation of 0.54, and verbal interpretation is “AGREE”.
agreed that offering 50% discount on breads and pastries help increase sales volume.

According to Erika Dizon (2017), several branches of The Breadery, French
Baker, Breadtalk, Lartizan, and Wildflour Cafe use a 50 percent discounting product strategy.
This demonstrates how successful this strategy is to save food costs and aid the firm with sales
and volume sales

II-8. Level of Sentiment of Respondents on the Number of Loyal Customers of Bread and
Pastry Shops in Bonifacio High Street, BGC, Taguig City Comparative to Other Shops
in Nearby Cities (N=132)
Table 13. Do you think Bread and Pastry Shops in Bonifacio High Street, BGC Taguig City have a larger
number of loyal customers than other shops in nearby cities?
4 Strongly Agree 30 22.73% 22.73%
3 Agree 86 65.15% 87.88%
2 Disagree 14 10.61% 98.48%
Total 132 100.00%
TOTAL SCORES 408

Table 13 presents the level of sentiment of respondents on the number of loyal customers of
Bread and Pastry Shops in Bonifacio High Street BGC, Taguig City as compared to other shops
in the nearby cities. It shows that 22.73% of the respondents strongly agreed, 65.15% agreed,
10.61% did not agree, and 1.52% strongly did not agree on the statement. The weighted mean is
3.09 with standard deviation of 0.63, and verbal interpretation is “AGREE”.

agreed that Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City have more loyal
customers as compared to other shops in the nearby cities.

II-9. Frequency of Posting Promotional Discount Product Ads of Bread and Pastry Shops
in Bonifacio High Street, BGC, Taguig City on Social Media Sites (N=132)
Table 14. How often do you see promotional discount products of Bread and Pastry Shops in Serendra, BGC
on Social Media sites and platforms?
Score Frequency of Posting f Valid % Cumulative%
5 Daily 15 11.36% 11.36%
4 Weekly 31 23.48% 34.85%
3 Monthly 48 36.36% 71.21%
2 Quarterly 17 12.88% 72.73%
1 Annually 21 15.91% 100.00%
Total 132 100.00%
TOTAL SCORES 524

INTERPRETATION MONTHLY
Chart 13 presents the frequency of posting promotional discount product ads on social media
sites of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City. It shows that
36.36% of the respondents are seeing basis promotional ads on discounted products on a monthly
of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City, 23.48% of the
respondents are seeing promo ads on a weekly basis, 15.91% on an annual basis, 12.88% on a
quarterly basis, and 11.36% on a daily basis. The weighted mean is 3.09 with standard deviation
of 0.63, and verbal interpretation is “MONTHLY”.

A cumulative percentage of 71.21% denotes that the people living in Taguig City are seeing
promotional discount products ads of Bread and Pastry Shops in Bonifacio High Street, BGC,
Taguig City on social media sites regularly on a monthly basis.
According to Beatriz Estay (2021), in both good and bad times, offering discounts, creating a
loyalty program, or developing promotional marketing techniques may help your company. The
goal of your strategy should be to attract and retain loyal customers.

CHAPTER VI
Conclusions and Recommendations
The most common way to offer a discount is with a percentage-based discount and one of
the effective strategies used is brand discounts of 50% or more to clear out old and excess
inventory for many Bread and Pastry Shops. According to Erika Dizon (2017), several
branches of The Breadery, French Baker, Breadtalk, Lartizan, and Wildflour Cafe use a 50
percent discounting product strategy. This demonstrates how successful this strategy is to
save food costs and aid the firm with sales and volume sales.
Based on the presentation and discussion of findings, The Effectiveness of 50% Discount
Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global
City, Taguig City is recognized to be rational creating an impact in marketing bread and
pastry products as perceived by the People Living in Taguig City on the following premise:
- 99.24% of the respondents positively agreed that offering 50% discount on goods can
attract more customers to purchase the products.
- 98.48% were satisfied with the 50% discount pricing strategy of Bread and Pastry Shops
in Bonifacio High Street, BCG, Taguig City.
- 96.21% positively agreed that goods sold in Bread and Pastry Shops in Bonifacio High
Street, BCG, Taguig City on discount purchase are great deals and value for their money.
- 96.97% positively agreed that offering discounted products can help enhance product
brands of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City.
- 96.73% positively agreed that offering 50% discount on breads and pastries help increase
sales volume.
- 96.97% positively agreed that offering discounted products can help enhance product
brands of Bread and Pastry Shops in Bonifacio High Street, BGC, Taguig City; and
- 87.88% positively agreed that Bread and Pastry Shops in Bonifacio High Street, BGC,
Taguig City have more loyal customers as compared to other shops in the nearby cities.

RECOMMENDATIONS
This research study aims to present the “Effectiveness of the 50% Discount Pricing Strategy of
Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City to the People Living in
Taguig City.” Throughout the study, the researchers tried to cope up with the many challenges
particularly, the restrictions for holding physical meetings with other researchers due to the
pandemic crisis. However, the researchers managed to deliver various requirements for the
research study by consulting with different advisers, coordinators, and mentors, submitting a
draft thesis manuscript, asking assistance from a Data Analyst, and many others. It was not
possible without the struggles to complete the whole research project.
 The researchers were asked to change the title for it requires a wide variety of the target
market, and the study itself is wide.
 gathering data through online survey forms. Online research tools helped us to facilitate
the data collection using Google Form.
 The approval from the chosen company for the study was another challenge to the group.
They did not give consent to use their internal data and brand name.
 The researchers had to go with substitutions in gathering data through narrowing the
target customers who purchase 50% discounted bakery products.
 The data collection process was facilitated by complying with the Data Privacy Act to
protect and ensure the privacy and confidentiality of data provided by the respondents.
Miscommunication between and among researchers cannot be avoided during the study.
 The availability of the researchers online does not meet each other’s end. They decided to
set schedules that can be agreed upon to have it settled beforehand. This agreement
results in effective time management of every member of the research group through the
division and assignment of tasks that needs to accomplish.
 As the researchers are still studying, the expense for this research study was another issue
but the support and guidance of parents and guardians came through to motivate the

researchers to carry on. They have bestowed the blessing, and financial funding to make
it possible.
Future researchers should have an open mind to become flexible to adjust to any circumstance
throughout the research study.
 The manuscript requires a fixed format presentation, and its content needs revisions to
present the best knowledge and insights.
 Future researchers should be open to these possibilities. Preferably, upon designing the
title, the intentions and expectations should be laid out clearly and aim toward a narrow
direction.
 They should present a set of solutions and alternatives to supplement the missing or the
possible detours they might encounter.
 The quality of the research project comes with great dedication and needs proper time
management.
 Future researchers need to learn how to use digital technology in communicating and
collaborating with other members of the research group. It is essential to learn how to use
the internet and other online technology to hold meetings and communicate with advisors
and coordinators (e.g., Zoom, Google Meet, MS Teams, etc.), and to facilitate remote
data collection (e.g., Google Form, WhatsApp, Messenger, etc.)
 Future researchers must learn the basics of data analysis and know how to use the
different statistical tools and formulas. This skill will help them assess findings, interpret
data, and convert data into valuable insights and information that can serve as a reference
for future research studies.

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APPENDICES
APPENDIX A. GANTT CHART
APPENDIX B. LOCATION AND PROMOS
APPENDIX C. ACTUAL RESEARCH EXPENSES

APPENDIX A. GANTT CHART
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

SN ACTIVITY SCHEDULE W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
Teaming Up: Formulating of Research Title, Statement of
1 the Problem, Research Questions September 22, 2021 to October 01, 2021
Title Defense and Presentation of Statement of the Problem
2 and Research Questions October 06, 2021
Revision of Title, Statement of the Problem annd Research
3 Questions October 06, 2021
4 Introduction with Research Advisor October 11, 2021

Development of Chapters 1 and 2 Proposal to Research
5 Advisor and Research Coordinator October 11-22, 2021
6 Consultation with Research Advisor about Chapters 1 and 2 October 23, 2021
7 Presentation of Research Proposal October 27, 2021
8 Revision of pre-approved research proposal November 1-5, 2021

Submission of Pre-Approved Chapters 1 and 2 to Research
9 Advisor November 5, 2021
Consultation with Research Advisor about Research
10 Questionnaire November 11, 2021
11 Consultation with Statistician about Research Questionnaire November 14, 2021

Consultation with Research Advisor about Data Privacy and
Other Concerns on How to Gather Data from Respondents
12 Considering Many Establishments November 14, 2021
13 Revision of Chapters 1 and 2 November 14 to 16, 2021
14 Completion of Chapters 3 and 4 November 16 to 18, 2021
15 Consultation with Statistician about Chapters 3 and 4 November 16, 2021
16 Revision of Chapters 1 to 4 November 16 to 24, 2021
17 Validation of Research Questionnaire by Statistician November 16,2021
18 Receipt of Certificate of Validation from Statistician November 16,2021

Changing of Thesis Title to "Impact of 50 Discount Pricing
Strategy of Tous Les Jour in Serendra to the People Living
19 in Taguig City" November 16,2021
20 Creation of Google Form November 18, 2021
FT-CRD-113-00 | STI College <School Name>

SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY
SN ACTIVITY SCHEDULE W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
21 Distribution Google Form using Facebook and Messenger November 18 to 30, 2021
22 Consultation with Statistician on Chapters 1 to 4 November 19, 2021

Changing our Final Title into "The Effectiveness of 50%
Discount Pricing Strategy of Bread and Pastry Shops in
Serendra, Bonifacio Global City to the People Living in
23 Taguig City" November 19, 2021
24 Revision of Chapters 1 to 4 November 19 to 24,2021
25 Completion of Chapters 1 to 4 November 24, 2021
26 Closing of Google Form November 30, 2021
27 End of Data Collection November 30, 2021

Submission of Chapters 3 and 4 and Consultation Form to
28 Research Coordinator December 11, 2021
Synchronus Session with Research Coordinator for Chapters
29 5 and 6 December 15, 2021
30 Sending of Google Form to Statistician for the Gathered Data December 15, 2021
31 Completion of Chapters 5 and 6 December 16 to 18, 2021
32 Finalization of Thesis Manuscript December 17, 2021
33 Submission of Thesis Manuscript December 18, 2021
34 Mock Defense together with Research Advisor and Panelists December 27, 2021
35 Final Defense January 3, 2021

APPENDIX B. LOCATION AND CUSTOMER FEED BACK ABOUT THE PROMOS
LARTIZAN
SERENDRA 2 LOADING BAY, GROUND, 26TH CORNER MCKINLEY PKWY,

METRO MANILA

PROMO

TOUS LES JOURS
G3X3+QRR, TAGUIG, METRO MANILA

PROMO

BREAD TALK
METRO MANILA TAGUIG · IN BONIFACIO HIGH STREET
PROMO

APPENDIX C. ACTUAL RESEARCH EXPENSES
Approximate
Quantity Specifics Actual Cost
Cost
Professional Php 5,000 Php 4,000

Consultation,
Thesis review and
Data analysis
1 Survey Php 1,000 Php 500

Questionnaire
Validation
4 Breads Php 500 Php 480
6 Coffee Php 1,000 Php 1,200
10 Transportation Php 1,000 Php 1,800

Prepared by:
Mae Flor C. Apiado Jessie R, Festin Jr.
Andrea A. Alilana Cedrick Earl C. Manalili
Noted by:
Michelle C. Apiado Rosita R. Festin
Analiza A. Alilana Lorena C. Manalili
Approved by:
Mr. Arnold Lavadia Jalekah A. Capisanan, MM

The Effectiveness of 50 Discount Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City To The People Living in Taguig City

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The Effectiveness of 50 Discount Pricing Strategy of Bread and Pastry Shops in Bonifacio High Street, Bonifacio Global City To The People Living in Taguig City

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THE EFFECTIVENESS OF THE 50% DISCOUNT PRICING STRATEGY

OF BREAD AND PASTRY SHOPS IN BONIFACIO HIGH STREET,

Apidado, Mae Flor

December 18, 2021

FT-CRD-113-00 | STI College <School Name> i

TITLE OF RESEARCH: THE EFFECTIVENESS OF 50% DISCOUNT PRICING

NAME OF PROPONENTS: Mae Flor C, Apiado

In Partial Fulfilment of the Requirements

Mr. Arnold Lavadia

APPROVED FOR FINAL DEFENSE:

Mr. Bertson Y. Bisnar

January 03, 2022

FT-CRD-113-00 | STI College <School Name> ii

Mr. Arnold Lavadia

Accepted and approved by the Research Panel

Mr. Apolinar Datu Mr. Charlie Ambong

Mr. Bertson Y. Bisnar

<Academic Head's Given Name MI. Family Name>

January 03, 2022

FT-CRD-113-00 | STI College <School Name> iii

FT-CRD-113-00 | STI College <School Name> iv

Researchers: Mae Flor C. Apiado

Degree: Bachelor of Science in Hospitality Management

Date of Completion: <Month year of graduation>

FT-CRD-113-00 | STI College <School Name> v

FT-CRD-113-00 | STI College <School Name> vi

1 Customer Profile Per Age Group 24

2 Customer Profile Per Gender Identity 25

3 Customer Profile Per Marital Status 26

4 Customer Profile Per Occupation 27

5 Customer Profile Per Salary Range 28

6 Buying Goods at a Reduced Price 29

7 Offering 50% Discount on Goods 31

9 Level of Satisfaction of Respondents on Discount Purchase of Bread and 35

10 Level of Sentiment of Respondents on Discounts Offers to Enhance Product 37

11 Level of Sentiments of Respondents in Offering 50% Discount on Bread 38

12 Level of Sentiment of Respondents on the Number of Loyal Customers on 40

Level of Sentiment of Respondents on the Number of Loyal Customers of

Frequency of Posting Promotional Discount Product Ads of Bread and 44

FT-CRD-113-00 | STI College <School Name> vii

FT-CRD-113-00 | STI College <School Name> ix

FT-CRD-113-00 | STI College <School Name> x

Bonifacio High Street is a mixed-use development located near Serendra Market in

FT-CRD-113-00 | STI College <School Name> 1

Because customers buy more merchandise because of effective sales promotions,

FT-CRD-113-00 | STI College <School Name> 2

City to the people living in Taguig City”

Specifically answers the following questions:

1. What are the demographic profile of the respondent in terms of:

1.3 Marital Status

1.5 Salary Range

2.1 How often do customers buy products at a discounted price.

FT-CRD-113-00 | STI College <School Name> 3

FT-CRD-113-00 | STI College <School Name> 4

Instructions: Choose the appropriate response to each of the following questions.

1.1 Age Groups

1.2 Gender Identity

1.3 Marital Status

FT-CRD-113-00 | STI College <School Name> 5

2. How often do you buy products at a discounted price?

FT-CRD-113-00 | STI College <School Name> 6

FT-CRD-113-00 | STI College <School Name> 7