BUSINESS

PROPOSAL

MINI JUICE BAR

BUSINESS PLAN

FRUCTOSE JUICE BAR

PROPONENTS:

HANNAH MAE G. BAUTISTANICA YUKARI HASHIMOTO

ODEVON PASTORESCHRIZTINE MAE F. ROQUE

[CABATUAN NATIONAL HIGH SCHOOL]

DEL PILAR, CABATUAN, ISABELA

EMAIL: hannahgervaciobautista@gmail.com
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TABLE OF CONTENTS

I. EXECUTIVE SUMMARY……………………………………………………… 1
II. INDUSTRY, TARGET, CUSTOMER, AND COMPETITOR ANALYSIS.. 2
Industry Analysis…………………………………………………………... 2
Target Customers………………………….…………………………….…. 3
Competitor Analysis………………………………………………………. 4
III. COMPANY DESCRIPTION……………………………………..…………. 8
Mission…………………………………………………………………..… 8
Vision………………………………………………….…………………… 9
Business Logo……………………………………………………………… 9
IV. PRODUCT / SERVICE PLAN……………………………………………… 10
V. MARKETING PLAN…………………………………………………………. 12
Marketing Mix…………………………………………………………..… 12
Channel of Distribution ……………….…………………………………... 13
Promotion……………………………………………………….…….…… 15
Positioning………………………………………………………………….. 15
Target Market………………………………………………………………. 16
Pricing Strategy………………………………………….…….…………… 16
Sales Strategy………………………………………………………….….. 17
VI. OPERATIONS AND DEVELOPMENT PLAN…………………………… 18
VII. MANAGEMENT TEAM…………………..……………………………….. 20
VIII. CRITICAL RISKS………………………………………………….……… 22
IX. OFFERINGS…………………………………………………………………. 24
Exit Strategy……………………………………………………………….. 24
X. FINANCIAL PLAN…………………………………………………………… 25
APPENDICES
Appendix 1: Resume of Proponents………………………………………. 30
Appendix 2: Miniature…………………………………………………….. 34
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I. EXECUTIVE SUMMARY

The Fructose Stall will be a one of a kind entrepreneurial project in the nature of

providing product as a mini juice bar located in Pamilihan ng Bayan, Centro, Cabatuan,

Isabela. This is an excellent location to serve the target customers because the

establishments are centrally located and easily reach in the area. The location of the said

business is the focal point of the Municipality of Cabatuan, which shelters several

commercial and business establishments. Different Food Stalls, Coffee Shops, Bakeries

surrounds the area making it a competitive market environment.

“Fructose” named initially as main squeeze that is in association with being chief

and the act of extraction which entails the main detail in making the business’ products.

The name itself means “fruit sugar” into which the proponents’ plan to impose the idea of

natural flavor, natural goodness, natural freshness from fruits and even vegetables. The

Fructose is aptly named for the freshness and wellness that the fruit and vegetable extract

brings that will fill the cup, fills the void of tasty semi health-related beverages business

in the market area.

Fructose Stall is a partnership business dedicated to provide excellent quality of

their chosen beverages that ranges from freshly squeezed fruit drinks, customer chosen

fruit or vegetable smoothies and shakes, and other beverages to the residents of

Cabatuan, Isabela in a manner that generates fair and equitable returns for the present and

future owner, and superior value to the customers. The community has always been in

aligned with continuous growth over the past years and local businesses are slowly

catching up with this new opportunity. Fructose Stall project aims to offer qualified

products, at a reasonable price that will satisfy the customers.

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II. INDUSTRY, TARGET, CUSTOMER, AND COMPETITOR ANALYSIS

Industry Description

The industry size of the juice or a smoothie market has grown for the past few

years and has an annual growth rate of 6%. Recently, basing form the year 2020 and a

forecast period for 2020-2025, the global market of fruit shake is projected to register a

CAGR of 7.2%. It is expected to grow more with all the small businesses grabbing the

opportunity of market trends and outlooks.

Additionally, it is acknowledged how the outbreak of the Corona virus has a

twice detrimental impact on the entrepreneurial businesses. The effects are felt around

the world, and the smoothie or rather the food and beverage industry has faces extreme

challenges. Firstly, routine practice cannot be carried out. Secondly, the company needs

to pay full attention to this situation, resulting in tremendous unexpected costs which

further burden the entrepreneurs. In this case, companies face one problem: businesses

would be difficult to run. Despite the business being situated in an exemplary time where

everything is different from normal, with the things to be said, the only thing that the

situation positively gives the business is it gives a growing trend on resorting to a more

beneficial type of food or beverage to consume for their own health and fitness as well as

the touted expanding of the market in the coming years.

Fruit shakes and smoothies, which include in servings of fruits and vegetables are

deemed and recommended as healthy. Moreover, rising health consciousness among

consumers and changing lifestyle and food habits along with health benefits, are driving

its market’s growth. This trend of people’s increased consciousness when it comes to

health and wellness provides a good opportunity to make a business that fulfills the needs

of the market. In addition, it has been an overview that millennial nowadays prefers order

customization because of the current consumer trend namely the increase in demand for

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the ‘Build-Your-Own’ concept as well as the increase in demand for beverages with a

twist. There is also an increasing demand for “easy health” or convenience in the shape

of functional foods like shakes as a snack because of the country’s busy lifestyle.

The industry is segmented based on product: fruit-based and dairy-based. Fruit-

based shakes and smoothies hold the largest market and are also expected to be the

fastest-growing segment. This is attributed to the growing demand for healthy beverages.

The current business “Fructose” is expected to lean on to the fruit-based side of the

industry. Moreover, “Fructose” aims to find its niche in the market by providing fresh

and affordable products to consumers.

The discussion above is the reason why the proponents came up with the idea of

“Fructose Stall” that can serve as their partner on the go whenever or whatever they want

that can satisfy their need for a smoothie or other beverage and still also accomplish a

health and tasty drink for yourself that aims to promote the thriving fitness upon

consumption.

Target Customers

Segmentation is the process of dividing large heterogeneous markets into smaller

segments that can be reached more efficiently dividing with product or services that

match their unique needs. The business will use a mix of demographic and geographic

segmentation variables which will help the business in pricing its products accordingly.

Both geographic and demographic segmentation is important because the business needs

to know which areas to target for customers who are ready to get their daily cup of

healthy great-tasting beverages. The segmentation used by the proponents focused on the

demographic aspect was the considered the following:

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 Students: the primary target customers are students between the ages of 13 to

19, which have their daily allowance. Base on the ages, they are mostly

comprises of teens who’ll be either be accompanied by other groups of

customers.

 Working Class: another target customers are employees between the ages of 20

to 35, which has their monthly salaries.

This groups can be the business’ biggest consumer as, after an exhausting and

tiring routine, tired students, working men and women usually opt for taking something

energizing that is good for their heath too.

Loyalty status in which marketing envision brand loyalty status wherein shifting

loyal are customers who shifts loyalty from one brand to the other and by looking by at

customers who are shifting away from its brand, the business can learn about its

marketing witnesses and attempt to correct them.

In continuation, there is also the geographic aspect of the market segmentation

into which divides the market into different geographical units such as barangays, or

even neighborhoods. The detailed marketing segmentation of the business’ target

audience in terms of geography is as follows:

 Passers-by: The assumed biggest consumer of the products offered by the

business will be passers-by that will include people of all ages. Since the stall or

the corner is planned to be located in a crowded place where there is a good

proximity with schools, offices, and the public market, it would be easy to get

noticed.

Residential Community: Residential Community isn’t really far from the location so

there is an expectation that nearby residents to avail the offered products.

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Competitor Analysis

A food stall is a good choice of business and they are just around every corner in

the streets. Generally speaking, there is a tight market competition for this type of

business but for the products and services offered, specifically, there are low to none

level of of market competition especially in the current target location of the business.

Being new in the industry, there is a high chance for the business to face several

competitors. But on the side of Fructose, there is only a few and should be identified as

an indirect competitors with no the same service offerings except for the fact that all of

the businesses provides products that relates in beverages. In identification, these would

be - I love Milktea and Cozy Blend. These shops have distinct differences with each

other as well as to the current business. Their competitive advantage would be the fact

that they already have a brand recognition and customer loyalty that could possibly set

the market price for new items.

I love Milktea is a famous milktea shop that offers products in relation to frappes,

fruit teas, milkteas, and the likes. It is a franchise and has other branches in other towns

that have been loved by many since the very beginning of its operation. That’s their

biggest competitive advantage - that I love Milktea already has a back up brand name for

strong brand identity and customer loyalty. Furthermore, despite of it being a trendsetting

lifestyle, the weakness would include the changing taste of consumers and also the

established truth that improvement have been so slow in their part. It is hardly noticeable

to see a difference in their product differentiation.

On the other side, Cozy Blend is a coffee shop that offers mostly coffees, pastries,

and snacks. Just like I Love Milktea, Cozy Blend also bears a good brand identity and

they made it known within the community. However, the weakness that Cozy Blend has

is their high price and lack of overly unique products that can be a reason for their

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customers to shift and buy cheaper beverage from alternatives. The changes in preference

is also one of the things that could affect their position. Aside from this, if the proponents

were to add other stalls that offers shakes and the likes, there are shake stalls that is

around the targeted location that serves as a side business venture of a drug store. In the

identification of their weakness, since people nowadays, or millennial rather, is more

inclined to health-related smoothies for not just because of the reason that they use

formulas and powders as the main element in their products, the price range is close

enough for the patrons to shift and buy other alternatives.

All of the business enterprise that are mentioned have almost the same strengths

and weaknesses. Fructose, on the other hand, is a stall different from the rest of these

shops and would be described as your not ordinary stall because it offers something new

to the market making it somehow nostalgic, familiar, but at the same time unique to its

consumers. The second biggest aspect as a competitive edge is that the business can hold

online orders so that if the customers want to have their orders ready instantly, they can

order prior from 10 to 15 minutes before they walk by the stall. And the last thing that

can benefit the business is the excellent location which is near to offices, institutes

resident community as well as shopping areas. To adapt at the rapid changing of

consumer’s taste, since the business cannot provide as much as all the possible fruits, it

will opt to seasonality, so there will still variation and upgrades that could happen and be

executed in the long run of the stall. Doing this is like changing the menu every month

into which chooses enhancing and innovating the products and offering new and

improved products that will satisfy the customers.

Moreover, it’s competitive edge against competitors goes like thus:

 The business is unique niche in an old market

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 Various health benefits can be sought from the product

 Accessible location to the target market

 The core value surrounding concept of business such as innovation and

difference.

Provides credibility, high quality, and reasonable product.

Market Share

Basing on the acquired information about the daily average customers of the

businesses, the chart below represents their shares in the current market:

MARKET SHARE

10%
25% I Love Milktea
Cozy Blend
Fructose
30%
Others

35%

SWOT Analysis

Strengths

The identified strength of the business is that it has product differentiation

and you can already confirm that every product is related to each other that aims

to uphold the name but at the same time, it is also varied. Furthermore, the

concept is something that would be intriguing enough for possible consumers to

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try it out, that means it has a unique niche in an old market such as the location.

Aside from this, the fact that it is a smaller size business compared to others will

make it manageable enough - from the inventories and the financial aspect of the

business.

Weakness

The considered major weakness of the business would be the fact that it is

a new juice and smoothie business in the industry. It has the lack of financial

capacity of a minimal budget compared to established beverage businesses in the

area or just simply the market. Despite it being a business so small, what it needs

to increase the ratio in the financial aspect would be awareness that can be aided

by proper marketing.

Opportunity

It is considered as an opportunity provided to the business that there is an

increasing healthy trend and convenience of time. It gives a room or a space for

the business to grow and improve. In addition, the location itself is also a great

opportunity because of the possible target market and segmentation into which

can possibly increase the sales upon operation. It has a good demographics and

geographic from students to working class that give the opportunity to supply and

render something new to try.

Threat

 Just like any other business, one of the major threats that the business is likely to

face is economic downturn because it directly affects the purchasing or spending

power of the consumers. The effects of the future variations could be reduced by

establishing long term agreements.

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III. COMPANY DESCRIPTION

Fructose is a new business venture that plans to engage in the production of fruit

shakes and other beverages. It is a food and beverage stall that aims to provide customers

a good taste of freshness in the form of summer cups (fruit shake / smoothie / juice) and

snacks such as energy bowls and fruit bowls as the main goods.

The passion of the Filipinos for food is exceptional. Filipinos love having a quick

access to food wherever and whenever they like. So a wide range of street foods have

created. Most of it are sweet, tasty, and others just completely strange. However, we

usually see processed foods, powdered and formulated beverages. Examining the current

location, there is a few ones that gives off the idea of health and wellness. The

proponents thought that it might be a need for the market to be mindful of what they

consume. And Filipinos, by nature, are always looking for something special or

something unique and trendy that can fit to their preferences. That’s what majority of the

people’s characteristics, Filipinos tend to follow and try anything that is newly

discovered and manifests popularity. So with this, it would intriguing for most to find a

treated street food, street beverage or palamig in a form that is very different from what

is usually bought commercially around the area.

Mission

Fructose is dedicated to innovate and create a fine yet affordable and healthy

indulgent delicacy served for the people in the community. We lead the way in nurturing

the idea that our products are enjoyed by families and friends, making us part of

important celebrations and memories. Above all, we are dedicated to achieve the highest

quality, respect, customer care and with utmost integrity by anticipating the local farmers

in engaging in achieving mutual success.

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Vision

Enriching the lives of every individual by providing taste and nutrition in our

products and services thus, leading the way to a healthier community. The business aims

to provide products and services to fulfill customers’ satisfaction through continuous

improvement driven by integrity, unity, innovation, and professionalism. Fructose

establish and maintain balance that enable us to continue our journey of making quality,

healthy, and affordable products while helping back our society and environment.

LOGO

The figure above shows the product logo of the enterprise’s main good. The logo

displays the name of the stall and the signature product it offers, the fruit beverage in the

body of either a smoothie, shake, or a juice. In addition, the tag line of the business is

indicated in the logo which is “Nature id the new flavor” which is think summarizes

everything you see in the logo. The logo has color combination of green and orange that

mostly represents the color of nature and also symbolizes positivity that can grab the

attention of consumers and to convey a sense of refreshment. It shows the very nature

and creation of the product into which emphasized the product more.

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IV. PRODUCT / SERVICE PLAN

Smoothies, milkshakes, or simply fruit juices are some of the imperishable

beverages in the Philippines and currently with the current target location, shakes are

offered in a limited extent with only formulas as the main element of the beverage. The

proponents’ concept of the Fructose’s products is an elevated version of a simple shake

beverage or refreshment that a consumer in the community can easily buy, a much more

delectable food that contains a lot of nutrients needed by everyone regardless of age such

as vitamins A, C, K, E and some others - all of which help boost immune system.

Specifically, Fructose offers:

 Fruit shakes and Smoothies (Summer Cup): The main service will be

providing and giving the consumers’ a choice to combine any fruit available

on their cup which varies from small to grand. And the whole mixture and

combination of fruits or vegetables will be blended accordingly with

ingredients such as milk and other elements like toppings, depends on the

customer’s pick. All elements are assured to be fresh so it could maintain

the nutrients that they could give to the customers.

 Fruit Juice: Another service and product offered is providing a ready-to-

drink juice and purely or freshly squeezed or extracted juices from the fruits

of the customer choice.

 Salads and Snacks (Fruit Bowl / Energy Bowl): The third offering is that

the business offers to provide salads made by fresh fruits and vegetables

Energy Bowl is a blend of real whole fruit, yogurt or milk, nuts or granola,

and topped with an assortment of dry toppings and fresh fruits which is

mostly crafted as a healthy breakfast or just a snack in general. Fruit bowls

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is a packaged and cut out in junks fruits freshly picked by the consumers,

either plain or with its own fruit syrup.

Chilled fruit shakes, smoothies, and juice is good for those customers who are

always in a hurry. Most of the Fructose offerings are appropriate for all ages and can use

an exchange to the unhealthy snack or food that they usually eat for it has a lot of health

benefits and the business wisely used fruits as a substitute for sugar, as they are natural

sugars themselves. The business also ensure to make high quality and healthy product for

a reasonable price.

The table below shows the estimated prices of each offering as well as their

varieties:

PRODUCTS PRICE (AVERAGE)

FRUITSHAKES
* One-Fruit Shake / Two-Fruit Shake P 29 (Small)
* Seasonal-Fruit Shake P 39 (Medium)
P 59 (Large)
P 79 (Grande)
* Four Seasons P 39 (Small)
P 49 (Medium)
P 69 (Large)
P 89 (Grande)
Smoothies P 50 (Regular)
P 70 (Special)
Fruit Juices
* Ready-to-drink P 20 (12.oz)
* Freshly-squeezed P 30 (16.oz)
P 50 (24.oz)
Snacks (Energy Bowls / Fruit Bowl)
* Tropical Bowl P 50 (Regular)
* Mango Peach Bowl P 70 (Special)

* Mixed Berry Bowl P 60 (Regular)

P 80 (Special)

* Assorted Sliced Fresh Fruits P 35 - P 100 (Varied)

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V. MARKETING PLAN

A marketing plan refers to the overall game plan for a business to attract

prospective buyers and term them into customers of the products or services that a

business offers.

Marketing Mix

To achieve the objective of a market study, it is important to identify the 4 P’s of

marketing. Basically it is essential in dealing with our customers such as the product that

we offers, the price of the products, promotion to be used, and the place where we

established our business.

 Product / Service - Fructose offers refreshment beverages like fruit shakes /

smoothies and juices that accentuated healthy loving with the main elements

such as fruits and vegetables. It is a sweet treat that can satisfy the cravings and

can be treated as an appetizer or dessert. For marketing, there will be a monthly

product special or smoothie special as well as seasonal offerings which is natural

because the main elements come off with different seasons. (refer to section IV.

Product Plan)

 Place - Fructose will be located particularly near the public market of the

municipality where it would be accessible to the consumers. (Preferably)

 Price - The price will be set in a reasonable price. Price that provides the best

total value including the service and quality of the product. Penetration pricing is

a marketing strategy that the business will use to attract customers to a new

product or service by providing a lower price during initial offering.

 Promotion - Promotion as part of marketing implies the distribution of

information about a product. The more you market your brand, the more

consumers be aware of the business and more they will be interested to the

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products so the business plans to implement effective and reachable medium to

promote the product.

Channel of Distribution

The market’s distribution is one of the four cornerstones of marketing into which

refers to the location strategy and tactics the business use to sell the products. It is a set of

organizations involved in the process of making a product or service available for use or

consumption. In the target location’s perspective, most of the marketing channel of

distribution are either in the embodiment of retailing or direct selling. For Fructose, the

products are classified as perishable which is common for businesses under the industry

of food and beverages. The businesses’ chosen path through which the services travel

from the seller to the consumer is determined to be directly to consumers.

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Floor Plan (Top View)

15’

CHAIR

DOOR
TABLE
TOILET
ROOM

DOOR
OFFICE/STOCK ROOM

PREPARATION TABLE
20’

WORKING AREA

STALL
DOOR

Fructose fruit shake Stand / Stall

Promotion

Promotion is an operation undertaken by a company or business that may boost

its goods or services' revenues. It is a way to encourage consumers to order or use their

goods. It seeks to increase awareness of what the firm is seeking to offer its future

clients. Nonetheless, Fructose will apply promotions with regards to our current situation

-- mostly posters and social media platforms.

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The business considered that most of the future customers are engaged in

different social media -- Facebook, Instagram, Twitter, and etc. Additionally, posters

will also be utilized and put up to different areas to draw attention from the public.

Positioning

“Nature is the new flavor”

Fructose fruit shake is a health-related fruit food and beverages lover’s gem. It is truly

one of a kind stall business that offers a unique, innovative and trendy concept to the

market with the offerings such as fruit shakes, smoothies, juice, and fruit-related snacks

into which promotes a better health. It is a place to go to visit with friends to cozy up and

be refreshed after a long-exhausting day at school and work.

HEALTH FOCUSED

EXPENSIVE INEXPENSIVE

NON-HEALTH FOCUSED

Target Market

The business will direct their marketing strategies to residents in Cabatuan,

Isabela. It will cater people who want to get their daily refreshment craving with a fruit

beverage brought by Fructose fruit shake.

Pricing Strategy

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One of the main factors needed to consider is how does the business owner would

price its products; it’s the one of the most crucial part. The methods of pricing should be

analyzed critically to avoid future errors.

STAGES PRICING DESCRIPTION

STRATEGY
Introductory Market Penetration The price of the products will set at low
Stage price to gain the mass appeal fairly
Growth Stage Cost-Plus Method The price of the Fructose products will
depend on total of all the expenses used
on building the business to gain back
capital and avoid loss on the certain
phase of starting the business.
Maturity Stage Market-Oriented The owner would consider the possible
Method outcome and consequences before
deciding to whether to price up or
down the cost of the products.
Decline Stage Bonus-Pack Pricing The business will offer a price for
multiple order / double offer.

Sales Strategy

Fructose will use the following methods to increase sales revenue.

 The business will focus one the most profitable products sold. It will always draw

customer attention to the most profitable product.

 Focus on the product, give attention to the place and price, invest more to the

promotion as the business do in the main service.

 Control waste and theft - audit sales and inventory reports to evaluate ingredient

waste due to inefficient preparation, possible returned drinks and employee

consumption into which is a substantial and unnecessary loss for the business, just in

case.

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 Monitor and evaluate hours of operation.

 Quality customer service.

VI. OPERATIONS AND DEVELOPMENT PLAN

The chart below shows our own production paradigm based on our product
concept.

INPUT
PRODUCTION PROCESS
The customer OUTPUT
The orders are to be
comes to the shop Fruit shake
prepared in accordance
and punch their Smoothie
to the steps of the
orders as for their Juice
product process that
specification to the Snack
can be seen below.
cashier.

The Production Paradigm

The details of the orders will be given by the consumer and received by the

cashier. After accepting the order, it is time to follow the instruction indicated in the

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product process.Then there’s the main goods of fructose, fruit shake, smoothie, juice,

snacks as the final good that the consumers will receive.

Product Process

To ensure that the business is preparing nothing but qualified products, follow the

steps process. Using this steps, we can assure the quality and taste of the products.

For the final product fruit shake / smoothie (Fructose’s summer cup):

 Step 1: Prepare all the ingredients and tools needed.

 Step 2: Peel off and cut the fruits and vegetables ordered into cubes.

 Step 3: Blend the fruit cubes together with the other elements (milk /

cream / ice) using the blender. For smoothies, blend the ingredients until

smooth.

 Step 4: Put a layer of fruit syrup at the designated cup.

 Step 5: Pour in the blended combination in the cup. (Can also add a crashed

graham at the middle layer)

 Step 6: Add another layer of the syrup and put diced fruits for the toppings

(as per the customers specification)

 Step 7: Pack.

For the final product fresh fruit juice (serving):

 Step 1: Prepare all the ingredients and tools needed.

 Step 2: Extract or squeezed the fruits (Juice/Nectar).

 Step 3: Put a sufficient amount of water and honey syrup.

 Step 4: Put ice cubes and grated cucumber.

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 Step 5: Pack.

Salad (Fructose’s summer bowl):

 Step 1: Prepare all the ingredients and tools needed

 Step 2: Cut into chunks.

 Step 3: Top it with a dressing as per customer’s specification.

Per serving:

VII. MANAGEMENT TEAM

VIII.

Form of Ownership

An organization is a framework or backbone by which the work of a business,

managerial or otherwise is performed that it provides the required channel, points of

margin, and flow of management direction and control. The right form of business

organization that best suit the needs of the business must be given consideration. The

proponents had evaluated and analyzed the pros and cons of each type of business

organization, among these were sole proprietorship and corporation.

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The proponents decided to form a partnership with the name of Fructose. A

partnership is composed of 2 or more persons bind themselves to contribute money,

property and industry to common fund with the intention of dividing the profit among

themselves.

POSITION Number of Employees

Manager 1

Assistant Manger 1

Seller/ Cashier 1

Production Staff 2
POSITION Description

Manager  Responsible in handling all the operations in business 

 Responsible in disseminating the task to its lower level
management 
 Must be used in controlling the proper etiquette in its environment
 Must lead in organizing, planning, and executing
Assistant Manger  Must be initiative to assist the manager in its leading strategy
 Responsible in being the general manager’s right hand in terms of
its absence
Seller/ Cashier  Responsible in interacting with the customer and providing its
needs 
 Responsible in calculating and keeping the day-to-day income of
the business 
 Responsible in introducing the product to the customer
Production Staff  Must be organized 
 Used in time pressure 
 Must be good at time management 
 Fast hand skills

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Organizational Chart

Manager

Assistant Manager

Seller/ Cashier Production Staff

IX. CRITICAL RISKS

Just like any other business, Fructose also has risk upon operation that goes thus. First of

would be the COVID-19 Pandemic for the business needs to operate in accordance to the

new rules and regulations that must be complied regarding to the safety of consumers as

well as the owners. In here where the business tend to resort on focusing on selling

online. Additionally, the owners must remain vigilant in tracking compliance and other

information to avoid fines and penalties. There’s also the economic or financial risk for

they might be an unexpected financial loss due to an economic downturn, interest

fluctuations, changes in trends, or natural disaster into which can also affect the prices of

the goods. With this, there would be an adjustment to the business plans or strategies that

can help avoid harming the cash flow. To counteract these risks, Fructose plans to save as

much money as possible to maintain a steady cash flow. Also, operate with a lean budget

with low overhead through all economic cycles as part of the tactic. Moreover, there is a

risk when it comes to supplies or inventories for the main element of the business

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includes natural fruits. With this, the business may resort to buying frozen goods or

fruits, especially when it’s summer, the fruits are more prone to spoilage. The risk of

competitors cannot be ignored too. The business must continually reassess the

performance, refine the strategy, and maintain strong, interactive relationships with the

customers. Overall, the business will never be able to completely eliminate the risks,

however, the business aims to be aware of any unforeseen events by planning

proactively in accordance to situations.

X. OFFERING

On the initial operation of the business, the expected estimation of the initial

capital needed is P304,000. It will fund the starting raw materials for the product

offering, rent for the business premise, equipment, and other prelimary costs or

miscellaneous expenses. The capital will be contributed by the four (4) members of the

current business proposal. Each member shall share a total of P 76,000.

Capital Investment for the Project

Capital Investment Estimated Amount in Peso

Raw Materials 100,000
Furniture and Fixture 50,000
Equipment 80,000
Office Supplies 15,000
Advance Rent 3 (3,000) 9,000
Preliminary Cost / Miscellaneous Cost 50,000
Total Capital Cost P 304,000
Exit Strategy

If the intended plan fails, the owners will take the necessary procedures to exit the

company endeavor with as little harm to the owners and investors as possible. The easiest

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business exit plan is when during the years before exiting the business, we would tend to

increase the salaries while being able to meet the obligations or just sell the business.

However, Fructose will most likely to liquidate all the assets and market value. In

addition, the owners will be using the revenue to pay off the obligations and will

probably keep the rest.

XI. FINANCIAL PLAN

Financial Objective

* Pre-operated expenses will be expensed outright on the first pre-operation.

* The sales forecast is conservative and assumes a continuous increment each year: 10 %

increase in Year 2, as well as in Year 3.

* Salaries will increase by 5% annually.

SALES FORECAST
FRUCTOSE
PRODUCT / SERVICE OFFERING
YEAR 1 YEAR 2 YEAR 3
FRUITSHAKES 149760 164736 181209.6
SMOOTHIES 172800 190080 209088
FRUIT JUICES 58752 64627.2 71089.92
(SNACK) ENEGY BOWLS 112320 123552 135907.2
(SNACK) FRUIT BOWLS 117504 129254.4 142179.84

TOTAL REVENUE P 611136 P 672249.6 P 739474.56

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The table shows the computed forecasted sales from the business from the given

products. At the first year we can expect P 611, 136 as a potential revenue and is

assumed to increase by 10% annually.

EXPENSES BUDGET
FRUCTOSE
Operating Expenses
YEAR 1 YEAR 2 YEAR 3
Supplies Expense 36000 39600 43560
Salaries Expense 414720 456192 501811.2
Advertising / Marketing 1200 1800 1980
Taxes / Licenses Expense 3000 3300 3630
Insurance Expense 5000 5250 5512.5
Utility Expense 12000 13200 14520
Rent Expense 27,000 36,000 36,000
Renovation 3000 3150 3307.5
TOTAL EXPENSE P 501920 P 558492 P 610321.2

FRUCTOSE

STATEMENT OF FINANCIAL PERFORMANCE

YEAR 1 YEAR 2 YEAR 3
Sales P 611136 P 672249.6 P 739474.56
Operating Expenses
Supplies Expense 36000 39600 43560
Salaries Expense 414720 456192 501811.2

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Advertising / Marketing 1200 1800 1980

Taxes / Licenses Expense 3000 3300 3630
Insurance Expense 5000 5250 5512.5
Utility Expense 12000 13200 14520
Rent Expense 27000 36000 36000
Renovation 3000 3150 3307.5
Total Operating Expenses P 501920 P 558492 P 610321.2
Operating Income P 109216 P 113757.6 P 129153.36
Income Tax Expense 27304 28439.4 32288.34
NET OPERATING INCOME P 81912 P 85318.2 P 96865.02

FRUCTOSE

CASH FLOW STATEMENT

YEAR 1 YEAR 2 YEAR 3

Cash from Customers 81912 85318.2 96865.02

Depreciation 3000 3150 3465

Payment of Salaries 3000 3300 3630

Payment of Income Tax 10000 11000 12100

Purchase of Supplies 5000 5500 6050

Purchase of Equipment 30000 33000 36300

Payment to Owner 10000 11000 12100

Net Increase (Decrease) 20912 18368.2 23220.02

Add Beginning Cash 50000 70912 89280.2

CASH AT THE END OF THE YEAR P 70912 P 89280.2 P 112500.22

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FRUCTOSE
STATEMENT OF FINANCIAL POSITION
YEAR 1 Year 2 Year 3
ASSETS
Current Assets
Cash 70912 89280.2 112500.22
Supplies 90000 120000 132000
Total Current Assets P 160912 P 209280.2 P 244500.22
Non Current Assets
Machinery and Equipment 100000 225000 300000
Depreciation 10000 22500 30000
Total Non-Current Assets P 90000 P 202500 P 270000
TOTAL ASSETS P 250912 P 411780.2 P 514500.22

LIABILITIES AND PARTNERS' EQUITY

Partner's Equity 250912 411780.2 514500.22
TOTAL LIABILITIES AND PARTNERS' EQUITY P 250912 P 411780.2 P 514500.22

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APPENDICES

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APPENDIX I
RESUMES OF PROPONENTS

HANNAH MAE G. BAUTISTA

Address: PUROK 3, Saranay, Cabatuan, Isabela

Mobile: 0935-2044-192
Email: hannahgervaciobautista@gmail.com

OBJECTIVE
To be able to act as a manager where I can maximize and utilize my skills and
knowledge, and further acquire and enhance my skills for the improvement of the venture,
and for my development as a student professional in an environment which seeks
leadership and quality service. And to also ensure of nothing but growth for the
organization and ascertain satisfaction for the customers.

PERSONAL DATA:
Date of Birth: November 22, 2002
Place of Birth: Cauayan, Isabela
Civil Status: Single
Citizenship: Filipino
Religion: Aglipay (Independiente)
Height: 5”3
Weight: 48 kgs
EDUCATION
Primary: Ortiz Saranay Elementary School
Secondary: Cabatuan National High School
Tertiary: Isabela State University - Echague Main Campus (preferable)

KEY SKILLS
Microsoft Word E-commerce
Microsoft Excel Fast Hand Skills
Microsoft Powerpoint
Basic Accounting / Problem Solving
Management / Leadership Skills

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NICA YUKARI D. HASHIMOTO

Address: Saranay, Cabatuan, Isabela

Mobile: 0916-697-2581
Email: nicahashimoto96@gmail.com

OBJECTIVE:
Highly driven business owners are seeking a way to contribute their talents and
knowledge to a professional organization that will help them optimize their company’s
development potential.

EDUCATION:
Primary Level: La Salette of Cabatuan (Cabatuan, Isabela)
Secondary Level: Cabatuan National High school (Cabatuan, Isabela)
Tertiary Level: ISU Collage (Echague, Isabela)

RELEVANT COURSEWORK:
Business Law, Social Media Marketing, Advance Financial Management, Project
Management, Employment Law, Quantitative Business Management,
International Business Management, Information Systems.

SEMINARS AND TRAINING PROGRAMS ATTENDED:

May 7-8 Comprehensive Budgeting Program
August 4 Sales and Use tax Workshop

KEY SKILLS:
Problem Solving, Task Delegation, E-commerce & Brick-and -Mortar Storefronts
and Financial Management

Responsibility:
By arranging agendas, previewing and analyzing presentations and reports,
processes or programs were designed and executed to ensure the success of
senior leadership meetings.

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ODEVON M. PASTORES

Purok 3, Saranay, Cabatuan, Isabela.

Mobile: +63 975 903 8611
Email: odevonpastores22@gmail.com

Objective:

To secure employment with a reputable company, where I can utilize my skills and
business studies background to the maximum.

Personal Data:
Date of Birth: August 22, 2001
Place of Birth: Centro, Cabatuan, Isabela
Civil Status: Single
Citizenship: Filipino
Religion: Roman Catholic
Height: 5”9
Weight: 58kls
Father’s Nam: Rodel Pastores
Mother’s Name: Irene Mora

Educational Background:
Primary: Mallig Central School
Mallig, Isabela.
2012-2013

Secondary: Cabatuan National High School

Del Pilar, Cabatuan, Isabela.
2018-2019

Tertiary: Our Lady of the Pillar College-Cauayan

Cauayan City, Isabela.
(preferable)

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CHRIZTINE MAE F. RQOUE

Address: Saranay, Cabatuan, Isabela

Phone: 0906-855-9622
Email: roquechriztinemae52@gmail.com

OBJECTIVE:
‘A driven administrative professional looking for a position in a demanding
environment”

EDUCATION:
Primary Level: Cabatuan West Central School (Cabatuan, Isabela)
Secondary Level: Cabatuan National High school (Cabatuan, Isabela)
Tertiary Level: Isabela States University (Echague, Isabela)

RELEVANT COURSEWORK:
International Business Management, Information Systems, Accounting and
Financial management.

SEMINARS AND TRAINING PROGRAMS ATTENDED:

March 15 Accounting and Financial Management Training Program
September 29 Sales and Use tax Workshop

KEY SKILLS:
Problem Solving, Task Delegation Management skills

Responsibility:
Providing office support including customer and employee support, Keeping well-
organised and record of business activity.

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APPENDIX 2
MINIATURE

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