AMUL CHEESE BLOCK 1kg QUESTIONNAIRE

Ques1. Do you use Cheese?

1.] Yes 2.] No

Ques2. Which cheese brand are you using?

1.] Amul 2.] Govardhan 3.] Britannia
4.] Vimal 5.] Mother Dairy 6.] Others

Ques3. What is your weekly consumption?

1.] Less than 5kg 2.] 5 - 10 kg
3.] 10 - 15kg 4.] 15 - 20 kg

Ques4. On a scale of 1 to 4 rate the following parameters (1-least important and 4-most important)?
(Please mark a tick against the choice)
Serial Parameter 1 2 3 4
No.
1. Price
2. Quality (Hardness)
3. Product Availability
4. Schemes Offered
5. Credit Policy

If Amul, then go to ques no 9, else continue

Ques5. Are you facing any problems with the current brand`s cheese you are using?
1.] Yes, specify ________________________________________________________
2.] No

Ques6. What are the schemes provided by other competitors?

__________________________________________________________________________

___________________________________________________________________________

Ques7. Have you tried Amul before?

1.] Yes 2.] No

Ques8. Why did you stop using Amul products?

1.] Quality issues 2.] Margins issues
3.] Unavailability issues 4.] Replacement issues

Ques9. Are you aware about the following products of Amul? (Please mark a tick against the choice)
Serial No. Product Yes No
1. Processed Cheese block 1 kg-Soft
2. Easy to grate Cheese block 1 kg-Hard
3. Shredded Mozerella Cheese
4. Cheese Spread
Ques10. What is your source of purchase of Amul?
1.] Wholesaler 2.] Retailer 3.] Metro (Cash and carry)
4.] Distributor 5.]Modern Format Trade 6.] Centralized Purchase

Ques11. Comparison of Amul`s price with other competitor`s products

Brand Price to the Retailer Net/Actual Purchase Price
Gowardhan
Britannia
Mother Dairy
Vimal
Amul

Ques12. Comparison of Amul`s credit policy with other competitor`s products

Brand 1-2 days 3-4 days 1 week
Gowardhan
Britannia
Mother Dairy
Vimal
Amul

Ques13. If Amul, then which cheese do you use?

1.] Easy to grate cheese block 1kg 2.] Processed cheese block 1kg
3.] Shredded Mozerella cheese 4.] Cheese spread

Ques14. Are you expecting any other Amul variant in cheese?

1.] Yes 2.] No

Ques15. What kind of delivery/service does your distributor provides?

1.] On call Delivery 2.] Next day
3.] Twice a day 4.] Thrice a day

Ques16. Sampling Feedback/Suggestions

__________________________________________________________________________

___________________________________________________________________________

Hotel/Restaurant Name:
Person Name:
Contact No:
Format/Type:
1. Hotel
2. Restaurant
3. S/w corner
4. Kiosk/Stall