BIG DATA AND BUSINESS

ANALYTICS
ASSIGNMENT

Submitted by

KARTIKA BHUVANESWARAN NAIR

FM-1912

MBA 18A
 HYPOTHESIS 1

There is a significant influence of attitude and satisfaction on continuous intention

Coefficientsa

Model Unstandardized Coefficients Standardize t Sig. Collinearity Statistics

d
Coefficients
B Std. Error Beta Tolerance VIF

(Constant) .777 .302 2.575 .011

1 attitude mean .437 .081 .352 5.396 .000 .745 1.342
satisfaction mean .350 .069 .329 5.044 .000 .745 1.342

a. Dependent Variable: continuous intention mean

ANOVAa
Model Sum of Squares df Mean Square F Sig.

Regression 32.756 2 16.378 55.071 .000b

1 Residual 61.265 206 .297
Total 94.021 208

a. Dependent Variable: continuous intention mean

b. Predictors: (Constant), satisfaction mean, attitude mean

Interpretation

Here significant value is less than 0.05., hypothesis is accepted.

Model Summaryb

Model R R Square Adjusted Std. Error of Durbin-Watson

R the
Square Estimate
1 .590a .348 .342 .54535 2.059

a. Predictors: (Constant), satisfaction mean, attitude mean

b. Dependent Variable: continuous intention mean
 Histogram
Dependent Variable: continuous intention mean

40

Regression Standardized Residual

Normal P-P Plot of Regression Standardized Residual

Dependent Variable: continuous intention mean

Observed hmm Prob

Scatterplot
Dependent Variable: continuous intention mean

°‹s 8o

Reg re s s ion Stand ardiz ed Res idual

  R square value is 0.348. Therefore, there is 34.8% variation in continuous intention
is explained by attitude and satisfaction.
 The Durbin Watson value tends towards 2. So residual are normally distributed

 Here errors are spread out. So homoscedasticity condition follows.

 The observations are almost in a straight line in P-Pplot. So residuals are normally
distributed.
 From the coefficient table the significant value of both attitude mean and
satisfaction mean is less than 0.05. So both hypotheses are accepted.
 The variance indication factor is less than 4. So there is no multicollinearity.
 Continuous intention= 0.777+ 0.3527*attitude+error

Hypothesis 2

There is a significant influence of ease of use and usefulness on attitude

Coefficientsa

Model Unstandardized Coefficients Standardize t Sig. Collinearity Statistics

d
Coefficients
B Std. Error Beta Tolerance VIF

(Constant) 1.138 .294 3.873 .000

1 usefulness mean .480 .053 .517 9.134 .000 .948 1.055
ease of use mean .236 .059 .228 4.025 .000 .948 1.055

a. Dependent Variable: attitude mean

ANOVAa
Model Sum of Squares df Mean Square F Sig.

Regression 22.702 2 11.351 61.465 .000b

1 Residual 38.042 206 .185
Total 60.744 208

a. Dependent Variable: attitude mean

b. Predictors: (Constant), ease of use mean, usefulness mean
Here significant value is less than 0.05., hypothesis is accepted.

Model Summaryb

Model R R Square Adjusted Std. Error of Durbin-Watson

R the
Square Estimate
1 .611 a
.374 .368 .42973 1.503

a. Predictors: (Constant), ease of use mean, usefulness mean

b. Dependent Variable: attitude mean
 Interpretation
 Here significant value of both usefulness mean and ease of use mean is less than
0.05. So both hypotheses are accepted.
 Attitude = 1.138+ 0.517*usefulness + error
 37.4% variation in attitude is explained by usefulness and ease of use
 Histogram follows a normal distribution.

 The Durbin Watson value tends towards 2. So residual are normally distributed
 The variance indication factor is less than 4. So there is no multicollinearity
 Homoscedasticity follows since the errors are spread out
 Residual follows a normal distribution curve in P-P plot
Hypothesis 3

There is a significant influence of ease of use, attitude and usefulness on satisfaction

Coefficientsa

Model Unstandardized Coefficients Standardize t Sig. Collinearity Statistics

d
Coefficients
B Std. Error Beta Tolerance VIF

(Constant) .535 .381 1.406 .161

usefulness mean .187 .078 .172 2.394 .018 .674 1.483
1
ease of use mean .120 .076 .099 1.572 .118 .878 1.138
attitude mean .435 .087 .373 4.992 .000 .626 1.597

a. Dependent Variable: satisfaction mean

 ANOVAa
Model Sum of Squares df Mean Square F Sig.

Regression 23.594 3 7.865 27.205 .000b

1 Residual 59.264 205 .289
Total 82.858 208

a. Dependent Variable: satisfaction mean

b. Predictors: (Constant), attitude mean, ease of use mean, usefulness mean

Here significant value is less than 0.05., hypothesis is accepted.

Model Summaryb

Model R R Square Adjusted Std. Error of Durbin-Watson

R the
Square Estimate
1 .534 a
.285 .274 .53767 1.790

a. Predictors: (Constant), attitude mean, ease of use mean, usefulness mean

b. Dependent Variable: satisfaction mean
Interpretation

 Here significant value of both usefulness mean and attitude mean is less than 0.05.
So both hypotheses are accepted. But ease of mean significance value is greater than
0.05. So hypothesis is rejected.

 The Durbin Watson value tends towards 2. So residual are normally distributed
 28.5% variation in satisfaction is explained by attitude, ease of use and usefulness
 Satisfaction = 0.535+ 0.373*attitude+ error
 The variance indication factor is less than 4. So there is no multicollinearity
 Histogram follows a normal distribution.
 The observations are almost in a straight line in a P-P plot. So residuals are normally
distributed.
 Homoscedasticity follows since the errors are spread out.