Professional Documents
Culture Documents
Pretty Parlor ReDesign
Pretty Parlor ReDesign
eCommerce Website
“Pretty Parlor”
Jesse Phillips
Brianna Holt
Interface Design
Spring 2011
“Where Audrey Hepburn Meets Judy Jetson.”
Creative Brief
Background: Once upon a time, a kicky young miss named Anna Lange (that’s Anna Banana, to you) dreamed of bringing
clothes with clout to the masses. “Today’s look reflects today’s taste,” she said to herself, as she painted her toenails with Passion Pink. Soon
enough, her delicious dream became a reality; she opened Pretty Parlor in Seattle’s Capitol Hill in November of 2001.
Currently the 1000-square foot boutique (that’s a lot of pink paint, pardner!) showcases vintage & indie designer fashions, jewelry, and
accessories for men and women. Anna now spends her days frolicking among the racks of fabulous finds and creates flirty fashions for her
own label, “House of Pretty Parlor”. If that’s not happily ever after, we don’t know what is.
Target Audience: Men and Women (mostly women) with a sense of unique, retro style and flair.
Objectives:
-To create a simple, easily understandable webiste design
-To create a look and feel that is smart and sexy, fun and not a just a little kitchy where shoppers can browse, read up on the happenings
at Pretty Parlor and shop to their hearts content.
Obstacles: The current Pretty Parlor sight is “kitchy” to the point of being tacky, so we don’t want to lose the sense of fun though still
making it a little more classy.
Benefits: Pretty Parlor will be able to have clientele be their models, offer “Modeling Parties” and raise their regular sales by offering
sales online. Customers will also be enticed to come into Oretty Parlor to shop and experience the boutique.
“Where Audrey Hepburn Meets Judy Jetson.”
Support Statements : When a company website is bright, professional and inviting, customers will be more interested in shopping
online.
Tone: Bright, warm, fun and, of course, lots and lots of pink.
Creative Considerations: Our team will design a professional look and feel without loosing the inherent sense of style that
encompasses the heart behind Pretty Parlor.
“Where Audrey Hepburn Meets Judy Jetson.”
Project Statment
Mood Board
“Where Audrey Hepburn Meets Judy Jetson.”
Sketches
“Where Audrey Hepburn Meets Judy Jetson.”
Sketches
“Where Audrey Hepburn Meets Judy Jetson.”
Sketches
“Where Audrey Hepburn Meets Judy Jetson.”
Sketches
“Where Audrey Hepburn Meets Judy Jetson.”
Sketches
“Where Audrey Hepburn Meets Judy Jetson.”
Sketches
“Where Audrey Hepburn Meets Judy Jetson.”
Wireframes (Home)
168.6px X 35.2px
407px X 96px
961.6px X 125.2px
961.6px X
31.1px
245.8px
169.9px
404.2px 245.8px
357.2px 169.9px
961.6px X
442.8px
“Where Audrey Hepburn Meets Judy Jetson.”
Wireframes (Shopping)
168.6px X 35.2px
407px X 96px
961.6px X 125.2px
961.6px X
31.1px
247.5px X
295.3px 403.9px X
356.7px
961.6px X
442.8px
“Where Audrey Hepburn Meets Judy Jetson.”
168.6px X 35.2px
407px X 96px
961.6px X 125.2px
961.6px X
31.1px
961.6px X
442.8px
“Where Audrey Hepburn Meets Judy Jetson.”
168.6px X 35.2px
407px X 96px
961.6px X 125.2px
961.6px X
31.1px
171.3px X 416.6px
87.7px X
79.4px
53px X157.1px
63.9px X 30.5px
961.6px X
442.8px
“Where Audrey Hepburn Meets Judy Jetson.”
Wireframes (Checkout)
168.6px X 35.2px
407px X 96px
961.6px X 125.2px
961.6px X
31.1px
148.1px X 22.3px 171.3px X 416.6px
148.1px X 22.3px
148.1px X 22.3px
148.1px X 22.3px
148.1px X 22.3px
148.1px X 22.3px 419.5px X varying
961.6px X
442.8px
“Where Audrey Hepburn Meets Judy Jetson.”
Style Guide
Pantone 182 EC
R: 249 C: 0
G: 221 M: 14
B: 222 Y: 5
Typefaces
K: 1
119 Summit Avenue East on Capitol Hill Seattle, WA 98102 206 . 405 . CUTE
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119 Summit Avenue East on Capitol Hill Seattle, WA 98102 206 . 405 . CUTE
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Accessories
Ladies
Manland
Shoes
New Items
SALE Dia de Las Muertos Black Cherry Cream and Black Psychobilly “Zombie
Platform $82.00 Cutiepie Pumps $54.00 Retro T-Strap Shoe $52.00 Stomper” Platform $44.00
Shoes
“Smitten” Pump in Leopard Print Satin Lolita Pump in Red Black with Burgundy
Black $48.00 Platform Heels $46.00 Faux Suede $44.00 Vampire Mary Jane
$42.00
Heels
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Accessories
Ladies
Manland
Shoes
New Items
SALE Dia de Las Muertos Black Cherry Cream and Black Psychobilly “Zombie
Platform $82.00 Cutiepie Pumps $54.00 Retro T-Strap Shoe $52.00 Stomper” Platform $44.00
Shoes
“Smitten” Pump in Leopard Print Satin Lolita Pump in Red Black with Burgundy
Black $48.00 Platform Heels $46.00 View Details
Faux Suede $44.00 Vampire Mary Jane
$42.00
Heels
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Psychobilly
Accessories
Ladies
“Zombie Stomper”
Manland Platform Shoes
Shoes New heels and platforms The “Lizbeth” Day
$122.00
New Items are pure badass! Super of the Dead Wiggle
Dress in Black with
leather, a concealed
platform, fabric covered
heel and lining, satin bow
trim, and peep toe. Vegan.
4.5” heel and 1” platform.
6.0
$44.00 6.5
7.0
7.5
Back to Shoe Shopping Add to Cart 8.0
8.5
9.0
9.5
10 Sin City Motor Tote
in Black and Lime $82.00
Sparkle
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“Opprobrium Eyes”
Framed Whitney $36.00
Lenox Art Necklace
“Opprobrium Eyes”
Framed Whitney $36.00
Lenox Art Necklace
City: State:
Please select State
“Opprobrium Eyes”
Zip: Country: Framed Whitney $36.00
Lenox Art Necklace
Payment Method USPS Priority Mail (2 Days) $10.49 The “Lizbeth” Day
of the Dead Wiggle $122.00
Dress in Black with
Green Embroidery
Order review UPS Overnight $14.29
TOTAL: $51.99
Submit
“Opprobrium Eyes”
Framed Whitney $36.00
Lenox Art Necklace
Shipping Method
Address:
City: State:
Please select State
Zip:
“Opprobrium Eyes”
Credit Card Framed Whitney $36.00
Lenox Art Necklace
Submit
Payment Method
$51.99
The “Lizbeth” Day
TOTAL: of the Dead Wiggle
Dress in Black with
$122.00
Green Embroidery
Order review
Save for Later Place Order
“Opprobrium Eyes”
Framed Whitney $36.00
Lenox Art Necklace
“Opprobrium Eyes”
Framed Whitney $36.00
Lenox Art Necklace