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BMG705 June 2021 Qahe Assignment Outline
BMG705 June 2021 Qahe Assignment Outline
Identify & Critically evaluate the 4 most immediate factors of the macro business environment it
must take into account when assessing the decision to internationalise or not?
You must use examples and academic models to illustrate your answer.
Word count – 3000 +/- 10%
Outline and discuss the chosen mode of entry that you believe the company
should use. This could be a single method or dual strategy.
If you believe they could use 2-3 methods, then discuss what the most
relevant one is whilst briefly noting the others.