Download as pdf or txt
Download as pdf or txt
You are on page 1of 871

ENTR-112 WEEK 1-10

GRADE 12
AMALEAKS.BLOGSPOT.COM
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A: All of the answers correct
Development of core competencies requires investment in this.
A: All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which of
these questions.
A: All of the answers correct
A person who is able to identify business opportunities and implement actions to maximize on
the opportunities
A: Entrepreneur
The ability to do something successfully or efficiently
A: competency
In entrepreneurship, your life may lack stability and
A: Structure
A two bladed sword if not handled properly
A: outsourcing
Created when such innovation results in new demand
A: Wealth
This is not essential, but is normally a great help in thinking through the case for a new
business.
A: A formal business plan
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
A: Need to improve personal income
Entrepreneurs are capable of working for long hours and solving different complexities at the
same time.
A: Make stress work for them
Which of this is a personality of an entrepreneur?
A: All of the answers correct
Which of this is a job you can get with an Entrepreneurship degree?
A: Both of the given choices are correct
Involves innovation, risk taking, and decision-making
A: Image
The job of entrepreneur is not for
A: Everyone
Entrepreneurship is the career for you if you have this.
A: All of the answers correct
They need to know how to represent a company, manage accounts, and follow up on leads.
A: Sales
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
A: To fulfill a life-long ambition
A reason a person to strike out on his or her own rather than work inside a larger company.
A: All of answers correct
Outsourcing can give short term
A: Competitive Advantage
Act as the glue that bind businesses together as well as pave the way for new business
development
A: competences
The ability to implement creative ideas
A: Innovatineness
Core competencies play an important role in the process of advantage and we can identify
them using which of these tests?
A: All of the answers correct
Being an owner is the ultimate career in
A: Capitalism
Coined the term core competency in 1989.
A: Both Dr.C.K Prahalad
To undertake
A: Entreprendre
An individual who works to fill job openings in businesses or organizations
A: Recruiter
There are not enough employment opportunities in the formal sector. The small business sector
has the capacity to create many jobs.
A: Inability to secure a desirable job
The ability to generate ideas
A: Creativity
Without developing a core competency, a company may be highly profitable.
A: Only for a short period
Adequate reward
A: Profit
A person who helps others to acquire knowledge, competences or values
A: Teacher
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
A: 1989
Entrepreneurs can choose the best way to do something, even if it is different from how they
want to do it.
A: Ability to accept change
You need to have heart, are motivated and
A: Driven
Which of these is a factor to consider before going into self-employment?
A: All of the answers correct
His definition of entrepreneurship placed an emphasis on innovation.
A: Joseph Schumpeter
One of the best things about pursuing a career as an entrepreneur is the wide-open
A: Possibilities
Eager for knowledge
A: Inquisitive
How many new businesses fail within 18 months of getting started?
A: Three out of five
Entrepreneurs are always alert to opportunities.
A: An eye for opportunity
This competencies are the collective learning of the organization, especially how to co-ordinate
the diverse production skill and integrate multiple stream of technologies
A: core
Which of these states the importance of core competencies?
A: Both of the given choices are correct
Strategic architecture is a
A: roadmap
Their core competency is said to be content delivery, but they are now venturing into original
content creation too.
A: Netflix
Core capabilities are crucial for this
A: survival
As an organization, they developed products that are rich in design and user experience.
A: Apple
Strategic intent provides a basis for__________ the goals of the organization
A: stretching
The possibilities in entrepreneurship are
A: Endless
When teaching the entrepreneurial side, which one should you focus on?
A: All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them attain their
goals.
A: An appetite for hard work
In Entrepreneurship, you may become stressed. Why?
A: Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
A: Leadership
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
A: Core Capabilities
An intra company entrepreneur
A: Intrapreneur
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
A: Recruiter
With entrepreneurial degrees are well suited for mid-level management
A: Graduates
It will be capable of creating more value if it has identified its core competencies
A: company
Core competencies play an important role in the process of
A: advantage
Entrepreneurs have many
A: Personalities
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
A: Focusing only on revenue
An entrepreneur may decide to offer a new product in a growth area rather than pursuing
sales of existing products that have minimum growth potential.
A: Growth potential
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
A: Fund-raiser
Entrepreneurs enable citizens to survive comfortably without too much borrowing
A: Self-reliance
Just because you can innovate, does not always mean that you should.
A: Focusing only on innovation and the competition.
The most important advantage of having core competencies is having this.
A: Long-term competitive advantage
A set of circumstances that makes it possible to do something.
A: Opportunity
Market Potential will enable you to more accurately assess this.
A: All of the answers correct
If I had asked people what they wanted, they would have said faster horses.
A: Henry Ford
Enables you to concentrate on and solve your target market's problems.
A: Outside-in approach
Customers understand problems, but they cannot help you to move your product forward.
A: Focusing only on customers
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and
then correct them.
A: Perseverance
The next stage towards developing the core competencies is to leverage the current resources
of the organization.
A: Strategic Architecture
During this phase, it is time to take advantage of the situation and execute all of the great
ideas and projections ascertained from the two prior phases.
A: Opportunity Realization
Critical to determining attractiveness.
A: Duration
People who have not yet purchased your product but are considering it
A: Prospects
A source of input, but not the only source of input
A: Customers
Act as the glue that bind businesses together as well as pave the way for new business
development.
A: competences
Allocates capital with the expectation of a future financial return.
A: Investor
A situation in which people lie in wait to make a surprise attack
A: Trap
The activity or condition of competing
A: Competition
A person who organizes and operates a business or businesses, taking on greater than normal
financial risks in order to do so.
A: Entrepreneur
Latent qualities or abilities that may be developed and lead to future success or usefulness
A: Potential
It is critical to find a balance between prospects and
A: Focus only on revenue
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
A: Self-confidence
People who have already purchased your product.
A: Exiting Customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
A: Opportunity Recognizers (NOTE: WAG NINYO ISASAGOT TO SA 3RD QUARTER
EXAM PERO TAMA YAN SA WEEK 13 & 15. ANG SAGOT PARA SA QUARTER EXAM
AY “ALL OF THE ANSWERS CORRECT”)
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
A: Locus of Control
Crucial when beginning a new enterprise.
A: Opportunity Recognition
A situation in which an individual works for himself instead of working for an employer that
pays a salary or a wage.
A: Self-employed
Which of these is part of your market?
A: All of the answers correct
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
A: Risk and rewards
A new method, idea, product
A: Innovation
The entire size of the market for a product at a specific time.
A: Market Potential
The process of developing core competencies starts with this thought of being a leader in the
market.
A: Strategic Intent
The income that a business has from its normal business activities, usually from the sale of
goods and services to customers.
A: Revenue
During this stage, an entrepreneur must assess potential strategies and business models as well
as conduct market and economic analyses.
A: Opportunity Assessment
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
A: Core Competencies
People in your target market who are not currently looking for a solution.
A: Target market users
Profitable customers
A: Gold
For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period, including
discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or service
A: Competitor
Time spent with each customer is different
A: therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A: What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A: Ambitious
Includes everyone connected to the web.
A: market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A: market for personal computers
The state or condition of yielding a financial profit or gain
A: profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only
tackle problems that customers have if you know what they are.
A: What they think about you
A party that supplies goods or services.
A: Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A: All of the answers correct
What are things you need to know about your customers?
A: Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
A: What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A: Complementors / Influencers (NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A: All of the answers correct (NOTE: MAY PAGKAKATAON NA NAUULIT YUNG “ALL
OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY! TIP:
KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A: Both of the given choices are correct
Most profitable customers
A: Platinum
Includes all the homes and commercial properties within a logical reach.
A: market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A: costs
The state of being spread out or transmitted
A: Diffusion
Desirable and measurable outcome or result from an action, investment, project, resource, or
technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A: Profitability
Extend the application of a method or conclusion
A: Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A: In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the customer's point
of view?
A: What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of customers.
A: Both of the given choices are correct
To make a product successful, you must be
A: Both of the given choices are correct
A company operating in several countries
A: Multinational
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
A: Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable, accessible,
actionable, and profitable and have a growth.
A: Segmentation
Hopeful and confident about the future
A: Optimistic
Includes not just the people who regularly go there but also everybody who lives within driving
distance.
A: market of a local movie theater or restaurant
Accomplishing an aim or purpose
A: think
What is/are the thing/s you need to know before you can sell to a potential customer?
A: All of the answers correct
Those who have products and services similar to you and where customers who are buying
something will compare your offerings and prices directly, weighing one up against the other.
A: Competitors
Your target market should be measurable, sufficiently large and __________.
A: reachable
This thinking is often used in conjunction with its cognitive colleague, convergent thinking,
which follows a particular set of logical steps to arrive at one solution, which in some cases is a
'correct' solution
A: divergent
If you have a retail outlet, you have the means of distributing a customer comment card or
__________.
A: questionnaire
Which of the following should be a characteristic of your market?
A: All of the answers correct
A series of interviews of people in your target market.
A: Market Validation
The interaction with competitors is usually directly
A: Antagonistic
This thinking generally means the ability to give the "correct" answer to standard questions
that do not require significant creativity, for instance in most tasks in school and on
standardized multiple- choice tests for intelligence
A: convergent
Buy less, but are useful as in aggregate they may buy quite a lot.
A: Minor customers
A thought process or method used to generate creative ideas by exploring many possible
solutions.
A: Divergent thinking
The ability to give the correct answer to standard questions that do not require significant
creativity.
A: Convergent thinking
A valuable exercise and can create preliminary benchmarks.
A: Surveying existing customers
When you determine your target audience
A: Both of the given choices are correct
The process of assessing the viability of a new good or service through research conducted
directly with the consumer that allows a company to discover the target market and record
opinions and other input from consumers regarding interest in the product.
A: Market Research
Your biggest advocates who want to help you.
A: Your respondents
They are like competitors but their products are not the same.
A: Substitutors
A commonly used geographic segmentation variable that affects industries such as heating
and air conditioning, sporting equipment, lawn equipment and building materials
A: climate
Existing customers is no doubt a valuable exercise and can create preliminary benchmarks, but
the focus of this article is on surveying non-customers, or people you may not immediately be
able to access
A: surveying
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
A: promotional
Most typically divided into smaller target market segments based on geographic,
demographic, psychographic and behavioristic characteristics.
A: Larger markets
How do you get started using a survey and a targeted audience to make smart decisions?
A: Both of the given choices are correct
Collecting answers are one bit, but the next bit comes in processing the answers to qualify
them and in prioritizing, them based on
A: authenticity
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
A: Suppliers
A characteristic of a product/service that automatically comes with it
A: feature
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
A: Focus groups
The desire for status, enhanced appearance and more money are examples of this variable
A: psychographic
If you ask people vague questions, you will also get __________ answers in response
A: vague
A thing that is accepted as true or as certain to happen, without proof.
A: Assumption
He coined convergent thinking.
A: Joy Paul Guilford
Any group of actual or potential buyers of a product.
A: Market
A profile for a business would include such factors as customer size, number of employees, type
of products, and annual revenue
A: demographic
An overriding issue in target market selection
A: profitability
In this type of market, individuals, groups or organizations that purchase your product or
service for direct use in producing other products or for use in their day-to-day operations
A: industrial
If you ask too many deep questions, you might lose the
A: audience
Ideally face to face, where you are still trying to understand the target audience and how real
the pain point is.
A: interview
One tip of framing questions is to put on this hat
A: skeptical
How do you create a great survey?
A: Both of the given choices are correct
The entire concept of customer development is feedback
A: driven
Anchor statements are rather
A: powerful
Helps in growing branches of different businesses and then these businesses grow products as
fruit.
A: Core competency trunk
Your skill at this is critical to your success.
A: Customer
Explicit statements from your market that declare, "I want a product to do X".
A: Stated Needs
Those who sell non-competing products and which generally help your sales.
A: Complementors (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Problems with yet undefined solutions.
A: Silent Needs
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
A: Focus on profits
Companies would always give the best service and other benefits to this type of customers.
A: Gold (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Your target market should be measurable, sufficiently large and
A: reachable
The desire for status, enhanced appearance and more money are examples of this variable.
A: psychographic
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing
to take risk, but they never gamble with the results.
A: Risk bearing
To make a product successful, you must be.
A: Both of the given choices are correct
Customer classification depending on profitability.
A: Profit tiers
If you have a retail outlet, you have the means of distributing a customer comment card or
A: questionnaire
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
A profile for a business would include such factors as customer size, number of employees, type
of products, and annual revenue.
A: demographic
The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.
A: Distribution cost
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
A: In a competitive market
Entrepreneurs have strong desire to achieve higher goals.
A: Need to achieve
The act of utilizing the promotional mix
A: Process of promotion
The total cost associated with delivering goods or services to customers.
A: Marketing Cost
ENTR-112 WEEK 11-20
GRADE 12
AMALEAKS.BLOGSPOT.COM

Figured as a percentage of the seller's cost


A: markup
A notice or announcement in a public medium promoting a product, service, or
event
A: advertisement
What are the four P's of marketing?
A: Product, price, place, promotion
With enough frequency of the message, any name can become __________.
A: memorable
Take the time to describe the specific value and qualities of the product.
A: Define the product in detail
A straightforward product design is essential.
A: Refine your design with simplicity in mind.
A good, idea, method, information, object or service created as a result of a
process and serves a need or satisfies a want.
A: Product
Give the character depth and be genuine.
A: Be real, and have a story
Determines the most efficient way for each portion of the process to be done
to eliminate damage to the product and to eliminate areas where time and
manpower are being wasted
A: manager
The organization must develop the new product into different product concepts.
A: Development and Testing
A value that will purchase a finite quantity, weight, or other measure of a
good or service
A: Price
At this stage, the product is available for purchase in the marketplace.
A: Commercialize
Translate goals into detailed actions and interim targets
A: Budgets
A limited list of important items or individuals: especially: a list of
candidates for final consideration
A: Shortlist
Not the same as a prototype, but some manufacturers try to sell them as such.
A: Virtual prototype
Narrow the focus of the product by identifying who will be buying.
A: Describe the targeted audience for the product
Your brand must be powerful enough to force them out of their routines.
A: Craft your image
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: Revenue
The technical equipment or machinery needed for a particular activity or
purpose
A: apparatus
Reflects the decrease in value of capital assets used to generate income
A: Depreciation
Reward your followers with something special and exclusive
A: Have a payoff, and say thank you
Indicate how similar products are selling in the marketplace, using the market
research that you have collected.
A: Create a pricing strategy for the product
A name, term, design, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer
A: Brand
Includes all the ways you tell your customers about your products or services
and how you then market and sell to them
A: Promotion
Packaging refers to
A: All of the answers correct
Refers to the way your product or service appears from the outside
A: Packaging
A disruptive technology with the ability to revolutionize certain industries
A: internet
A party that supplies goods or services
A: Supplier
Production is both reactive and proactive almost __________.
A: simultaneously
The last portions of the M's of Production
A: materials
A target market description, value proposition and sales goals are conceived
at this time.
A: Developing Market Strategy
A physical product is developed.
A: Product Development
Offer a great opportunity to talk with a number of potential suppliers in the
same place at the same time
A: Exhibitions
Discovered the most important factor applied by the best companies was that
they first "got the right people on the bus and the wrong people off the bus."
A: Jim Collins
This entails generating ideas for new products.
A: Ideas
Where your product or service is actually sold.
A: Place
The arena of competitive or commercial dealings: the world of trade
A: marketplace
The second M in the 4M's of Operation
A: manpower
The beliefs or opinions that are generally held about someone or something.
A: Reputation
Combining the elements of these provides you with a clear focus for marketing
a product and for satisfying the objectives a company has for the product.
A: Marketing Mix and Marketing Strategy
A principle or standard by which something may be judged or decide
A: criteria
Creating a brand perception requires
A: intrusion
__________ waste is the key to efficient and profitable production
A: controlling
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
A: Ask, do not tell
Includes all interest payable for debts, both short-term and long-term
A: Interest
The goal is to reduce the number of ideas.
A: Screen Ideas
A person who writes the text of advertisements or publicity material
A: copywriter
Hear a person's need, and then share expertise in a personal way that is
motivated other than to help.
A: Be interested, and respond
When you are developing a name for a business, a product or a service, you
have a number of options. Which one in this list is an option?
A: All of the answers correct
This step provides the organization the ability to not only test the
marketing, but also the product.
A: Test Market
Add to the conversation by offering up whatever knowledge you have.
A: Be interesting, and give
Hear the conversation first, and then participate.
A: Listen, do not just talk
The drive train that gets us where we are going
A: production
Includes all revenue streams generated by the business
A: Income
The overall effect of something
A: impression
The first visceral connection the consumer makes with the brand
A: logo
This step reviews the sales, costs and profit projections of the new product
to decide if the organizational goals are met.
A: Business Analysis
Recognize that place goes beyond geographic location.
A: Identify the place where the product will be marketed
This is the third M in the sequence
A: machine
Create a promotional strategy that features the product qualities as
effectively as possible.
A: Define the promotional techniques that you will use for the product
If __________ is not properly involved in the other four M's and it is
sufficiently aware of the process and the possible outcomes, the whole
operation and even the problems solution process could yield only mediocre to
poor results
A: management
The promises behind the brand create its appeal, but getting the word out is
still what brings in the customers.
A: Get known
People form their first impression within the first
A: 30 seconds
Responsible for every element of your sales, marketing strategies, and
activities
A: People
The most successful companies pick a competitive position from which they know
their brands can win.
A: Know What the Customer Wants
Relating to or noting a new product, service, or idea that radically changes
an industry or business strategy
A: disruptiveness
A marketing strategy that aims to make a brand occupy a distinct position,
relative to competing brands, in the mind of the customer
A: Positioning
Happens in the minds of consumers
A: Branding
It is everything for everyone
A: Image
The engine that powers Auto Salvage yards
A: sales
Every business needs a reason for their customers to buy from them and not
their competitors.
A: Unique Sales Proposition
Shows the company's real bottom line.
A: Net profit after taxes
A financial document generated monthly and/or annually that reports the
earnings of a company by stating all relevant revenues and expenses in order
to calculate net income.
A: Income Statement
The investigation of the needs and opinions of consumers, especially with
regard to a particular product or service.
A: Consumer Research
A first, typical or preliminary model of something, especially a machine, from
which other forms are developed or copied.
A: Prototype
One of the most powerful financial tools available to any small-business
owner.
A: Business Budgeting
Inventory fully assembled and available for sals
A: Finished products
Which of these is a key to improve the gross margin?
A: Both of the given choices are correct
Inventory that is partially assembled
A: Work-in-progress
What you plan to sell, and what will convince people to buy.
A: Revenue model
The two primary levers of a company's business model are pricing
A: Pricing and costs
Purchased to create a finished product.
A: Raw material
Implies the person behind the brand name has a credibility to be in this
business, a pride of workmanship and a moral standard.
A: Family name
Includes all the costs related to the sale of products in inventory.
A: Cost of goods
The set of controllable, tactical marketing tools that a company uses to
produce a desired response from its target market.
A: Marketing Mix
A unique or novel device, method, composition or process.
A: Invention
A set of activities that a firm operating in a specific industry performs in
order to deliver a valuable product or service for the market.
A: Value chain
Include all overhead and labor expenses associated with the operations of the
business.
A: Operating expenses
Unique from their competition and often become among the most memorable.
A: Obscure brand names
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
A: Product Development
Designed to meet the company's marketing objectives by providing its customers
with value.
A: Marketing Strategy
Those things that change based on the amount of product being made and are
incurred as a direct result of producing the product.
A: Variable costs
Estimates of the future financial performance of a business.
A: Financial projections
The choice of a target market and formulation of the most appropriate
promotion mix to influence it.
A: Promotional Strategy
A great equalizer for the cash-strapped entrepreneur.
A: Social Media
A bookkeeper's central role.
A: To maintain financial records for a company or organization.
All of your business transactions pass through this account
A: Cash
The arrangement of and relations between the parts or elements of something
complex
A: structure
Which of these is a part of a business plan?
A: All of the answers correct
These must be entered in the accounting software program on a daily basis so
account balances accurately reflect income and outgo.
A: Financial transactions
Amounts that are owed to you by your customers
A: Debtors
Many business owners think of bookkeeping as
A: Unwelcome chore
They are based on your assumptions about how your business will perform.
A: Pro forma statements
A thing providing protection against a possible eventuality
A: insurance
An idea is just an idea until you have a paying customer attached to it.
Anyone can discredit a simple idea, but no one can discredit paying customers
according to
A: Will Chroter
Author of Bookkeeping Kit for Dummies
A: Lita Epstein
A stock or any other security representing an ownership interest.
A: Equity
Why it is important to keep records?
A: All of the answers correct
Which of these is an example of a business structure?
A: All of the answers correct
A financial journal that contains all cash receipts and payments, including
bank deposits and withdrawals.
A: Cashbook
Relating to or involving the imagination or original ideas, especially in the
production of an artistic work
A: creative
Entity that advances cash to a borrower for a stated period and for a fixed or
variable rate of interest
A: lender
Which of these are included in a business record?
A: All of the answers correct
Include items such as the cost of goods sold payroll for employees, payroll,
sales and income taxes, business insurance and loan interest
A: Expenses
The activity or occupation of keeping records of the financial affairs of a
business.
A: Bookkeeping
Recording this in a timely and accurate manner is critical to knowing where
your business stands.
A: Sales
An instance of buying or selling something
A: Cash
This account is where you track any raw materials or finished goods that you
buy for your business.
A: Purchases
Your projections should be
A: Realistic in-between
Will include accounts payable, wages and salaries, taxes, rent and utilities,
and loan balances
A: Liabilities
Help an entrepreneur keep track of business transactions, aid in the filing of
taxes, compile final accounts and act as a future reference.
A: Records
A bookkeeper must meet with department supervisors and other managers to
discuss budget needs and inventory demands.
A: Office Communication
Products you have in stock to sell are like money sitting on a shelf and must
be carefully accounted for and tracked.
A: Inventory
Which of these is an example of a record?
A: Both of the given choices are correct
A thing that is borrowed, especially a sum of money that is expected to be
paid back with interest
A: loan
This kind of business owner will know his business inside and out and be aware
of when it is prudent to cut corners and when it is not.
A: Both Perceptive and Savvy
Your company's sales and/or other sources of income
A: Revenues
The action or process of investing money for profit or material result
A: investment
This is the biggest cost of all for many businesses.
A: Payroll Expenses
Provide helpful information about a company's liquidity, profitability, debt,
operating performance, cash flow and investment valuation.
A: Financial ratios
Which of these is a key financial statement?
A: All of the answers correct
Protects the business in the event of litigation.
A: Liability insurance
Which of these is an example of a bookkeeping account?
A: All of the answers correct
As good as or better than others of a comparable nature
A: competitive
Managing this account does not take a lot of time and is important to
investors and lenders who want to track how well the company has done over
time.
A: Retained earnings
An entrepreneur should maintain records to meet his or her business
requirements.
A: True
Keeping this account accurate and up to date is essential for meeting tax and
other government reporting requirements.
A: Payroll Expenses
This is when a company purchases a fixed asset and expenses it over the entire
period of its planned use, not just in the year purchased
A: Depreciation
Record keeping is important in a business for it is one the many ways to
inform the entrepreneur how the business is doing.
A: False
Shows your company's assets and liabilities.
A: Balance sheet
Your financial statements should include an income statement, a balance sheet
and a _____ statement
A: cash-flow
If you have borrowed money to buy equipment, vehicles, furniture or other
items for your business, this is the account that tracks what is owed and
what's due.
A: Loans Payable
Business records must be retrievable.
A: True
This is money due from customers, and keeping it up to date is critical to be
sure, that you send timely and accurate bills or invoices.
A: Accounts Receivable
This figure represents the amount of income earned by the business before
paying taxes.
A: Net profit before taxes
Are assets that you cannot touch or see but that have value. They include
franchise rights, goodwill; no compete agreements, patents and many other
items
A: Intangible
Are assets for long-term use and include land, buildings, leasehold
improvements, equipment, machinery and vehicles
A: fixed
Records are a legal requirement.
A: True
These expenses go up or down based on the sales you make such as advertising,
delivery charges and electricity if you are manufacturing
A: variable
These are the assets in a business that can be converted to cash in one year
or less
A: current
Shows what types of employees you have along with what they will cost in terms
of salary and wages, health insurance, retirement plan contributions, workers
compensation insurance, unemployment insurance, and Social Security and
Medicare taxes.
A: Personnel Plan
These selling, general and administrative expenses are necessary to run the
business.
A: Operating expenses
A bookkeeper's central role is to maintain financial records for a company or
organization.
A: True
Which of these is characteristic of a Cash-Flow Statement?
A: All of the answers correct
This is caused by fluctuations in operating, investing and financing cash
flow.
A: Net change in cash and marketable activities
Everyone likes to send money out of the business.
A: False
Shows the sums you expect to be coming into and going out of your business in
a given time frame.
A: Cash flow statement
These costs include materials used, direct labor, plant manager salaries,
freight and other costs associated with operating a plant.
A: Costs of goods sold
A chart that breaks down how much your business expects to sell in various
categories by month and by year.
A: Sales Forecast
This is the gross revenue generated from the sale of clothing less returns and
allowances
A: sales
Purchases is where you track all incoming revenue from what you sell.
A: False
Cost of goods, commissions or discounts, variable and fixed expenses.
A: Business expenses
Include notes payable on lines of credit or other short-term loans, current
maturities of long-term debt, accounts payable to trade creditors, accrued
expenses and taxes and amounts due to stockholders.
A: Current liabilities
These include sales of common stock, changes in short- or long-term loans and
dividends paid.
A: Net cash flow from financing activities
It is calculated as sales less the cost of goods sold.
A: Gross profit
Include the balance sheet, income statement, statement of changes in net worth
and statement of cash flow.
A: Financial Statements
A written description of your business' future.
A: Business plan
Most business records have specified retention periods based on legal
requirements and / or internal company policies.
A: True
These primarily consist of the purchase or sale of equipment.
A: Net cash flow from investing activities
These liabilities typically consist of all bank debt or stockholder loans
payable outside of the following 12-month period.
A: long-term
It must be retrievable later so that the business dealings can be accurately
reviewed as required.
A: Business record
(TRUE OR FALSE) Products you have in stock to sell are like money sitting on a
shelf and must be carefully accounted for and tracked.
A: True
An entrepreneur should entrust record keeping to any person.
A: False
This is the total amount of state and federal income taxes paid.
A: Income taxes
They include cash collections from customers: cash paid to suppliers and
employees: cash paid for operating expenses, interest and taxes: and cash
revenue from interest dividends.
A: Net cash flow from operating activities
Which of these should be included in your financial statements?
A: All of the answers correct
This is the amount of profit earned during the normal course of operations.
A: Operating profit
Include cash, accounts receivable, inventory and equipment.
A: Assets
This is the total amount of state and federal income taxes paid
A: income
Retailing and wholesale is the difference between the stock at the start and
end of this period
A: Inventory-reporting

PAALALA: YANG MGA TANONG NA NASA BABA AY “FILL IN THE BLANK”. INILIGAY KO
NA YUNG SAGOT NA GALING SA MODULE PERO PUTANG INA DI PA RIN TUMATAMA. LAHAT
NG TANONG DIYAN SA BABA GANUN GINAWA KO PERO SAME RESULT, MALI PA RIN.
SINUBUKAN KO NA RIN I-ALL CAPS YUNG SAGOT PERO GANUN PA RIN, NAGTRY DIN AKO
MAGSAGOT NG TRUE OR FALSE PERO KINGINA WALA TALAGA. TIGNAN NIYO PICTURE SA
TAAS, GANYAN TINUTUKOY KO. GALING NA SA MODULE, INILAGAY KO SA TANONG PERO
ANG RESULTA AY MALI. KAYA KUNG MAY NATUKLASAN KAYONG PARAAN NA KUNG PAANO
MAKUHA YUNG TAMANG SAGOT, PAKISABI KAAGAD SA AKIN. “JOVERT MANADONG” SA
FACEBOOK, SALAMAT. #RIPWEEK19 #DIMAPERFECT #AMAANUENA
[FILL IN THE BLANK] This is where you track any raw materials or finished
goods that you buy for your business
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] In order to fulfil the needs identified above you will
need different sets of
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK]With coworkers on a daily basis and creating procedures for
receipt submission and expense account reimbursements can help your work day
flow smoothly
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] As the business becomes more, it will be necessary to
hire a knowledgeable bookkeeper or accountant
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A stock or any other security representing an ownership
interest
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A business record must be
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] An entrepreneur should entrust record keeping to a person
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Records are a legal
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] His/her central role is to maintain financial records for
a company or organization
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Products you have in stock to sell are like money sitting
on a shelf and must be carefully accounted for and tracked
A: PAKIBASA MUNA YUNG NASA ITAAS

[FILL IN THE BLANK] Estimates of the future financial performance of a


business.
A: PAKIBASA MUNA YUNG NASA ITAAS
QUARTER EXAM
The Fourth P in the marketing mix is the place where your product or service
is actually sold.
A: True
Marketing Strategy is designed to meet the company's marketing objectives by
providing its customers with value.
A: True
A strong relationship will only benefit the supplier.
A: False
Fixed expenses are recorded as cost of goods sold. Variable expenses are
counted as operating expenses.
A: False
It is important to develop this before you start the naming process.
A: brand strategy
A set of activities that a firm operating in a specific industry performs in
order to deliver a valuable product or service for the market.
A: Value chain
These selling, generaland administrative expenses are necessary to run the
business.
A: Operating expenses
The best suppliers will want to talk with you regularly to find out what needs
you have and how they can serve you better.
A: True
Things that change based on the amount of product being made and are incurred
as a direct result of producing the product.
A: Variable costs
The total amount of resources that a firm puts into the marketing mix in order
to stimulate demand for its goods and services.
A: marketing effort
To succeed, you need to know this about your brand.
A: true perception
By definition, financial projections are estimates of the future financial
performance of a business.
A: True
The income statement is designed to convert the accrual basis of accounting
used to prepare the income statement and balance sheet back to a cash basis.
A: False
The most effective financial budget includes both a short-range, month-to-
month plan for at least a calendar year and a long-range, quarter-to-quarter
plan of at least three years that you use for financial statement reporting.
It should be prepared during the two months preceding the fiscal year-end to
allow ample time for sufficient information gathering.
A: True
The marketing mix can be divided into four groups of variables commonly known
as the four P's.
A: True
The 4P's of marketing has no weaknesses.
A: False
Promotion refers to the way your product or service appears from the outside.
A: False
Designed to meet the company’s marketing objectives by providing its
customers with value.
A: Marketing Strategy
Busy packaging that explodes with colors or design elements will encourage
customers.
A: False
A credit check will help reassure you that they will not go out of business
when you need them most.
A: True
A name, term, design, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer.
A: brand
If you need to choose a great brand name for your product, service or
business, start by considering the importance of the name in this.
A: branding efforts
Refers to method companies use to price their products or services.
A: pricing strategy
Maintaining a good short- and long-range financial plan enables you to control
your cash flow instead of having it control you.
A: True
A specific, defined series of activities used in marketing a new or changed
product or service, or in using new marketing channels and methods.
A: marketing campaign
Provides a snapshot of the business's assets, liabilities and owner's equity
for a given time.
A: balance sheet
The most successful companies pick a competitive position from which they know
their brands can survive.
A: False
A stock or any other security representing an ownership interest.
A: Equity
It is important to protect your name to the appropriate degree.
A: protect your brand name
The first visceral connection the consumer makes with the brand.
A: logo
Fundamental in establishing the proper policies, leadership, clear guidelines,
work discipline, effective solution methods plus the proper work culture.
A: management
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work
culture.
A: False
The marketing of goods or services by means of telephone calls, typically
unsolicited, to potential customers.
A: Telemarketing
Measures all your revenue sources vs. business expenses for a given time
period.
A: Income statement
Image is everything for everyone.
A: True
The technical equipment or machinery needed for a particular activity or
purpose.
A: Apparatus
Most customers think of you in terms of a single attribute, either positive or
negative.
A: Attribution Theory
The most successful companies pick this from which they know their brands can
win.
A: competitive position
A straightforward product design is essential.
A: True
A low-cost vendor is your best bet.
A: False
A written report of the financial condition of a firm.
A: financial statement
The process of assessing the viability of a new good or service through
research conducted directly with the consumer that allows a company to
discover the target market and record opinions and other input from consumers
regarding interest in the product.
A: market research
Your inability to select, recruit, hire and retain the proper people, with the
skills and abilities to do the job you need to have done, is more important
than everything else put together.
A: False
The balance sheet provides a snapshot of the business's assets, liabilities
and owner's equity for a given time.
A: True
Controlling waste is the key to efficient and profitable production.
A: True
The first step in developing a financial management system is the creation of
financial statements.
A: True
A document that records a business dealing.
A: business record
A brand is a name, term, design, symbol, or other feature that distinguishes
an organization or product from its rivals in the eyes of the customer.
A: True
The way in which a company generates revenue and makes a profit from company
operations.
A: business model
All material needed to clean and package are always available and are placed
to minimize effort.
A: True
This kind of business owner will know his business inside and out and be aware
of when it is prudent to cut corners and when it is not.
A: Both of the given choices are correct
Budgeting only the income statement also allows a full analysis of the effect
of potential capital expenditures on your financial picture.
A: False
A first, typical or preliminary model of something, especially a machine, from
which other forms are developed or copied.
A: Prototype
After you choose your great brand name, you can create your logo and this.
A: corporate identity
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
A: cash-flow statement
Cisco ENTR - SHS 1822 ni KUYA
BOHOL
ENTR Module 1 Quiz
Which statement correctly describes a strategy used in active listening?
A: Be relaxed, confident, and maintain eye contact.

Fill in the blank.


If the income of a business exceeds its costs, the money that remains is called the ____
A: profit

Match each legal business structure to the corresponding definition. (Not all options are
used.)
Answers :
- partnership
A: a company owned by two or more who are personally responsible for all debt and
share the profits
- cooperative
A: a company owned and controlled by customers or members who use its services
- corporation
A: an entity in its own right that is responsible for its own debts and obligation
- sole proprietorship
A: a company owned by one person who is responsible for all debt and profits of the
company

Match the type of record to the example document it reflects. (Not all options are used.)
- assets
A: record of office equipment serial numbers
- inventory
A: stock levels for a specific part
- expenses
A: credit card statements
- income
A: customer purchase receipts
- employee
A: performance evaluations

Saeed needs money to purchase tools, basic office supplies, parts to refurbish
equipment, accounting software, and legal help fees. Believing Saeed's business will be
a success, an investor invests $5,000 to help Saeed open his business. In return,
Saeed agrees to repay the investor the $5,000 plus 17 percent of the profits of the
business. Calculate the return on investment for the investor if Saeed's business makes
$7,000 in profit as a total return of the business in its first year. Show your work as part
of your answer.

Kuya Bohol
A: 1.1.3 7000.00 * .17 = 1190. So the ROI on $7000.00 profit at 17% would be
$1,190.00.

Which three funding sources would be considered traditional business funding?


(Choose three.)
Answers:
- business loans
- personal funds
- private investors

Which term describes the result of trading a percentage of ownership in a company to


an investor in exchange for money?
A: equity

Which three skills are examples of soft skills? (Choose three.)


Answers:
- problem solving
- effective communication
- reliability

ENTR Module 2 Quiz

Fill in the blank.


The business environment includes three distinct environments. The ____ -environment
includes political and cultural factors that affect the business.
A: macro

A person created a new operating system that failed, and estimated that over $100,000
was spent in costs and over 3,000 hours of personal time were spent. What is the term
used to describe the total value calculated for what this person tried?
A: opportunity cost

Place the steps of the entrepreneurship decision making process in order from first to
last. (Not all options are used.)
Answers:
- First
A: Identify options

- Second
A: Research the options

- Third
A: Evaluate the research

Kuya Bohol
- Fourth
A: Make a decision

Describe in one or more complete sentences how someone starting a computer repair
business in a town might gain a competitive advantage in that town?
A: A person starting a computer repair business might gain a competitive advantage by
offering 30 minutes of free training with any service call or a 30-day money back
guarantee on work performed. Another entrepreneurial competitive advantage might be
gained by offering to come to the home or place of business to do the repair without
charging a travel fee.

What action by a student is the most entrepreneurial?


A: buy used network equipment to sell to students

A student wants to own and start a small, one person computer repair business that is
financed by a loan from the parents of the student. What type of business is the student
going to start?
A: sole proprietorship

Which promotional approach should a person chose for a new business when low cost
and a local target audience are of the most concern?
A: flyers and leaflets

Fred wants to start a computer sales and training business that would target older
people. List three sample age-related demographics that might be included in his
research.
Answers will vary, but sample demographics that might be researched include the
following: (Pili kayo ng tatlo langs. Kahit ano jans.)

 areas of town where older people might live or congregate


 age of the people in the area or areas being considered
 average number of computing devices owned by older people in the area(s) being
considered
 the number of people in the area or areas being considered
 the number of people that would consider this service

ENTR Module 3 Quiz

What is a common tool for evaluating what the financial impact of a new idea will be to
the company?
A: cost/benefit analysis

What is the definition for the term sales variance?


A: the difference between the actual sales and the forecasted sales

Kuya Bohol
After a planning team has defined the expected result of planned business changes,
what is the appropriate next step in the change process?
A: Inform all stakeholders of the planned changes.

What is the best method to obtain feedback, while allowing customers to interact,
through real time discussion?
A: focus group

What is an example of a key question to ask when a company begins the assessment
of its core business during the business plan review?
A: Do the customers match the targeted network?

What is an advantage of using open-ended questions on a customer survey?


A: They may bring new ideas.

What is a factor that leads to the cost overrun for a business?

A: an imperfect forecast

Which two items should be included in the executive summary section of a business
plan? (Choose two.)
Answers:
- target market
- professional experience of the management team

ENTR Module 4 Quiz

Josie worked on the cash register in a fast food restaurant for several summers. Briefly
describe skills that she gained in the restaurant that could be transferred to a job at a
help desk call center.

A: She would have gained lots of customer service experience. She would probably
have developed patience, diplomacy, and dispute resolution skills from dealing with
many customers including angry or impatient customers. She might also have improved
her communication and multi-tasking skills.

Which two items are considered to be operating expenses? (Choose two.)


Answers:

- office supplies - utility bills

Kuya Bohol
Fill in the blank.
A business is a document that describes how and why a company is
organized.

A: plan

Which three funding sources are considered to be nontraditional sources for a


business? (Choose three.)
Answers:
- barter
- borrowing against a home
- selling personal property

What do you call an online journal that is usually maintained by an individual on a


regular basis and that is about a topic of interest to the individual?
A: blog

What statement defines a characteristic of business consultants?


A: They are leaders and are expected to expand the management scope of a company.

Fill in the blank.


A bureau collects information from lenders about the payment habits of a
company.

A: credit

ENTR Module 5 Quiz

What is the meaning of the "M" in the SMART method of setting objectives in a project?
A: measurable

Which statement describes the business metric debt-to-equity ratio?


A: It measures how well a company is managing its long-term financial obligations.

Which metric used in E-Business answers the associated question?


A: frequency ratio - "How many visitors to the website are repeat customers?"

Kuya Bohol
A moving company is receiving lots of complaints from customers that their furniture is
damaged in transit. This is affecting company business and also causing the company
to pay extra money to fix the damages. The moving company discusses several
different ideas to encourage its employees to be more careful. One idea is to use a
points system with its employees. Points would be awarded for every damage-free
move. What would be the next step they should take to resolve the business problem?
A: Research all possible solutions.

Fill in the blank.


Listing ideas to find a solution to a problem without making any determination of
feasibility of the solution is often referred to as .

Possible answers (choose one):

- brain storm
- brainstorming
- brainstorm
- brain storming

Which medium is used for delivering data via a DSL broadband connection?
A: copper

What kind of information is recorded on a balance sheet of a company?


A: what a company owns and the debts the company has at a specific point in time

What does the word "e-business" mean?


A: the use of Internet technology to perform any business activity

ENTR Module 6 Quiz

How can large companies save money by hiring contractors instead of using their own
employees?

A: Contractors will not have to be provided with health insurance, retirement pay, or
other benefits.

Within which type of business environment does an entrepreneur have the most
influence and control?
A: internal environment

Michael signs a contract with the Leung family to renovate their basement. Michael
completes the work, but the Leungs are not happy with the quality of the painting in the
basement bathroom so they refuse to pay the agreed upon amount. What two areas of

Kuya Bohol
the contract should outline the detailed expectations of the job and the steps required to
settle the dispute? (Choose two.)
Answer:

- offer and acceptance


- remedy

A company writes an RFP document for suppliers to respond. What is the purpose of
the RFP?
A: to describe what the company wants to purchase

Which type of contractor is hired by other contractors?


A: subcontractor

A contractor is worried about the direct and indirect costs that are associated with the
current contract. Which item is an example of an indirect cost of a network installation
contract?
A: the labor hours of personnel who are involved with creating the RFP for the network
installation

Why is it critical that contractors pay extremely close attention to detail when preparing
a bid for a company?
A: Once the bid is accepted by the company, it is a legal contract.

Which type of contract can be created between an owner of an object and a person that
wants to temporarily use the object?
A: Lease Agreement

ENTR Module 6 Quiz

Fill in the blank.


A company is just getting started and needs new equipment, but does not have a large
amount of cash. Since the company business will also require frequent updating of the
equipment, it is better to ____ the equipment.

A: lease

Which two actions will help to build a good credit history? (Choose two.)
Answers:

- Show stability with employment history and residency.


- Pay accounts on time.

Kuya Bohol
Fill in the blank.
____ is the term used to describe the delegation of a business function to a supplier
outside the business.

Possible answers (choose one):

- Outsourcing
- out sourcing
- outsource
- out source

Company XYY has recently won several bids and is now discussing how to structure
the staff so that every contract can be successfully completed on time. Select two
business structures and briefly describe them. Include an example of when each
structure might be used in your description.
Answers will vary from student to student included the following: (Pili kayo ng dalwa
langs. Kahit ano jans.)

 Functional structure: groups staff by expertise and skills, typically a project


manager schedules involvement of the groups when required. Example: In a new
building, the IT department would be called in to install wiring and routing
equipment once the building structure was completed.

 Geographical structure: groups staff by knowledge of region or physical location.


Example: one contract is in New York and another in Dallas, but both locations
might require different expertise in permits, weather patterns, or local laws. This
method also cuts down on travel costs.

 Product structure: groups staff based on their knowledge of a specific product.


Example: if a company is installing Cisco wireless networks throughout hospitals
across the entire country. The team would require industry knowledge as well as
their wireless technical knowledge.

 Project structure: groups people with different skills, knowledge and location to
work together on a single project. Example: making a movie requires actors,
make-up artists, lighting technicians etc.

What are two benefits of outsourcing? (Choose two.)


Answers:

- allows a company to fill an urgent need with qualified workers


- keeps a company flexible in its ability to perform a wide variety of projects

Match the business document to information that would be contained within the
document. (Not all options are used.)
Answers:
- business plan
A: estimated company profitability

Kuya Bohol
- budget
A: planned revenue and expenses

- balance sheets
A: assets and liabilities

- cash-flow statement
A: cash receipts

Why is it important to recognize expansion opportunities?


A: If a business is growing and continuing to be successful, it must recognize expansion
opportunities as they arise. Recognizing the demand for products and services that the
business does well, and having the resources in place to meet those demands, is vital
to the continued success of a business.

Kuya Bohol
CREATED BY KUYA JOVERT
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A: All of the answers correct
Development of core competencies requires investment in this.
A: All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
A: All of the answers correct
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
A: Entrepreneur
The ability to do something successfully or efficiently
A: competency
In entrepreneurship, your life may lack stability and
A: Structure
A two bladed sword if not handled properly
A: outsourcing
Created when such innovation results in new demand
A: Wealth
This is not essential, but is normally a great help in thinking through the case for a new
business.
A: A formal business plan
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
A: Need to improve personal income
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
A: Make stress work for them
Which of this is a personality of an entrepreneur?
A: All of the answers correct
Which of this is a job you can get with an Entrepreneurship degree?
A: Both of the given choices are correct
Involves innovation, risk taking, and decision-making
A: Image
The job of entrepreneur is not for
A: Everyone
Entrepreneurship is the career for you if you have this.
A: All of the answers correct
They need to know how to represent a company, manage accounts, and follow up on
leads.
A: Sales
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
A: To fulfill a life-long ambition
A reason a person to strike out on his or her own rather than work inside a larger
company.
A: All of answers correct
Outsourcing can give short term
A: Competitive Advantage
Act as the glue that bind businesses together as well as pave the way for new business
development
A: competences
The ability to implement creative ideas
A: Innovatineness
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
A: All of the answers correct
Being an owner is the ultimate career in
A: Capitalism
Coined the term core competency in 1989.
A: Both Dr.C.K Prahalad
To undertake
A: Entreprendre
An individual who works to fill job openings in businesses or organizations
A: Recruiter
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
A: Inability to secure a desirable job
The ability to generate ideas
A: Creativity
Without developing a core competency, a company may be highly profitable.
A: Only for a short period
Adequate reward
A: Profit
A person who helps others to acquire knowledge, competences or values
A: Teacher
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
A: 1989
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
A: Ability to accept change
You need to have heart, are motivated and
A: Driven
Which of these is a factor to consider before going into self-employment?
A: All of the answers correct
His definition of entrepreneurship placed an emphasis on innovation.
A: Joseph Schumpeter
One of the best things about pursuing a career as an entrepreneur is the wide-open
A: Possibilities
Eager for knowledge
A: Inquisitive
How many new businesses fail within 18 months of getting started?
A: Three out of five
Entrepreneurs are always alert to opportunities.
A: An eye for opportunity
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
A: core
Which of these states the importance of core competencies?
A: Both of the given choices are correct
Strategic architecture is a
A: roadmap
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
A: Netflix
Core capabilities are crucial for this
A: survival
As an organization, they developed products that are rich in design and user
experience.
A: Apple
Strategic intent provides a basis for__________ the goals of the organization
A: stretching
The possibilities in entrepreneurship are
A: Endless
When teaching the entrepreneurial side, which one should you focus on?
A: All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them attain
their goals.
A: An appetite for hard work
In Entrepreneurship, you may become stressed. Why?
A: Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
A: Leadership
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
A: Core Capabilities
An intra company entrepreneur
A: Intrapreneur
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
A: Recruiter
With entrepreneurial degrees are well suited for mid-level management
A: Graduates
It will be capable of creating more value if it has identified its core competencies
A: company
Core competencies play an important role in the process of
A: advantage
Entrepreneurs have many
A: Personalities
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
A: Focusing only on revenue
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
A: Growth potential
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
A: Fund-raiser
Entrepreneurs enable citizens to survive comfortably without too much borrowing
A: Self-reliance
Just because you can innovate, does not always mean that you should.
A: Focusing only on innovation and the competition.
The most important advantage of having core competencies is having this.
A: Long-term competitive advantage
A set of circumstances that makes it possible to do something.
A: Opportunity
Market Potential will enable you to more accurately assess this.
A: All of the answers correct
If I had asked people what they wanted, they would have said faster horses.
A: Henry Ford
Enables you to concentrate on and solve your target market's problems.
A: Outside-in approach
Customers understand problems, but they cannot help you to move your product
forward.
A: Focusing only on customers
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness
and then correct them.
A: Perseverance
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
A: Strategic Architecture
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
A: Opportunity Realization
Critical to determining attractiveness.
A: Duration
People who have not yet purchased your product but are considering it
A: Prospects
A source of input, but not the only source of input
A: Customers
Act as the glue that bind businesses together as well as pave the way for new business
development.
A: competences
Allocates capital with the expectation of a future financial return.
A: Investor
A situation in which people lie in wait to make a surprise attack
A: Trap
The activity or condition of competing
A: Competition
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
A: Entrepreneur
Latent qualities or abilities that may be developed and lead to future success or
usefulness
A: Potential
It is critical to find a balance between prospects and
A: Focus only on revenue
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
A: Self-confidence
People who have already purchased your product.
A: Exiting Customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
A: Opportunity Recognizers (NOTE: WAG NINYO ISASAGOT TO SA 3RD QUARTER
EXAM PERO TAMA YAN SA WEEK 13 & 15. ANG SAGOT PARA SA QUARTER
EXAM AY “ALL OF THE ANSWERS CORRECT”)
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
A: Locus of Control
Crucial when beginning a new enterprise.
A: Opportunity Recognition
A situation in which an individual works for himself instead of working for an employer
that pays a salary or a wage.
A: Self-employed
Which of these is part of your market?
A: All of the answers correct
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
A: Risk and rewards
A new method, idea, product
A: Innovation
The entire size of the market for a product at a specific time.
A: Market Potential
The process of developing core competencies starts with this thought of being a leader
in the market.
A: Strategic Intent
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
A: Revenue
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
A: Opportunity Assessment
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
A: Core Competencies
People in your target market who are not currently looking for a solution.
A: Target market users
Profitable customers
A: Gold
For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or
service
A: Competitor
Time spent with each customer is different
A: therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A: What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A: Ambitious
Includes everyone connected to the web.
A: market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A: market for personal computers
The state or condition of yielding a financial profit or gain
A: profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
A: What they think about you
A party that supplies goods or services.
A: Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A: All of the answers correct
What are things you need to know about your customers?
A: Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
A: What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A: Complementors / Influencers (NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A: All of the answers correct (NOTE: MAY PAGKAKATAON NA NAUULIT YUNG
“ALL OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY!
TIP: KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A: Both of the given choices are correct
Most profitable customers
A: Platinum
Includes all the homes and commercial properties within a logical reach.
A: market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A: costs
The state of being spread out or transmitted
A: Diffusion
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A: Profitability
Extend the application of a method or conclusion
A: Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A: In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the
customer's point of view?
A: What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of
customers.
A: Both of the given choices are correct
To make a product successful, you must be
A: Both of the given choices are correct
A company operating in several countries
A: Multinational
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
A: Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
A: Segmentation
Hopeful and confident about the future
A: Optimistic
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
A: market of a local movie theater or restaurant
Accomplishing an aim or purpose
A: think
What is/are the thing/s you need to know before you can sell to a potential customer?
A: All of the answers correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and prices directly, weighing one up
against the other.
A: Competitors
Your target market should be measurable, sufficiently large and __________.
A: reachable
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
A: divergent
If you have a retail outlet, you have the means of distributing a customer comment card
or __________.
A: questionnaire
Which of the following should be a characteristic of your market?
A: All of the answers correct
A series of interviews of people in your target market.
A: Market Validation
The interaction with competitors is usually directly
A: Antagonistic
This thinking generally means the ability to give the "correct" answer to standard
questions that do not require significant creativity, for instance in most tasks in school
and on standardized multiple- choice tests for intelligence
A: convergent
Buy less, but are useful as in aggregate they may buy quite a lot.
A: Minor customers
A thought process or method used to generate creative ideas by exploring many
possible solutions.
A: Divergent thinking
The ability to give the correct answer to standard questions that do not require
significant creativity.
A: Convergent thinking
A valuable exercise and can create preliminary benchmarks.
A: Surveying existing customers
When you determine your target audience
A: Both of the given choices are correct
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
A: Market Research
Your biggest advocates who want to help you.
A: Your respondents
They are like competitors but their products are not the same.
A: Substitutors
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building materials
A: climate
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
A: surveying
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
A: promotional
Most typically divided into smaller target market segments based on geographic,
demographic, psychographic and behavioristic characteristics.
A: Larger markets
How do you get started using a survey and a targeted audience to make smart
decisions?
A: Both of the given choices are correct
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
A: authenticity
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
A: Suppliers
A characteristic of a product/service that automatically comes with it
A: feature
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
A: Focus groups
The desire for status, enhanced appearance and more money are examples of this
variable
A: psychographic
If you ask people vague questions, you will also get __________ answers in response
A: vague
A thing that is accepted as true or as certain to happen, without proof.
A: Assumption
He coined convergent thinking.
A: Joy Paul Guilford
Any group of actual or potential buyers of a product.
A: Market
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue
A: demographic
An overriding issue in target market selection
A: profitability
In this type of market, individuals, groups or organizations that purchase your product or
service for direct use in producing other products or for use in their day-to-day
operations
A: industrial
If you ask too many deep questions, you might lose the
A: audience
Ideally face to face, where you are still trying to understand the target audience and how
real the pain point is.
A: interview
One tip of framing questions is to put on this hat
A: skeptical
How do you create a great survey?
A: Both of the given choices are correct
The entire concept of customer development is feedback
A: driven
Anchor statements are rather
A: powerful
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
A: Core competency trunk
Your skill at this is critical to your success.
A: Customer
Explicit statements from your market that declare, "I want a product to do X".
A: Stated Needs
Those who sell non-competing products and which generally help your sales.
A: Complementors (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM
LANG)
Problems with yet undefined solutions.
A: Silent Needs
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
A: Focus on profits
Companies would always give the best service and other benefits to this type of
customers.
A: Gold (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Your target market should be measurable, sufficiently large and
A: reachable
The desire for status, enhanced appearance and more money are examples of this
variable.
A: psychographic
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
A: Risk bearing
To make a product successful, you must be.
A: Both of the given choices are correct
Customer classification depending on profitability.
A: Profit tiers
If you have a retail outlet, you have the means of distributing a customer comment card
or
A: questionnaire
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
A: demographic
The costs incurred to deliver the product from the production unit to the end user. It is a
broad terminology and it includes several costs.
A: Distribution cost
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
A: In a competitive market
Entrepreneurs have strong desire to achieve higher goals.
A: Need to achieve
The act of utilizing the promotional mix
A: Process of promotion
The total cost associated with delivering goods or services to customers.
A: Marketing Cost
ENTR-122
Entrepreneurship
ENTR-122-LEC-1822S
week 1-9
halos lahat ng mga sagot ay tama may 1 o 2 mali lng
mula sa LONG QUIZ
Sariling compilation ko to ng mga sagot fresh from my oed
Question 1 b. No correct answer
Answer saved
Marked out of 1.00 c. You manage expansion
Question text
How many new businesses fail within 18 months of d. You manage cash flow
getting started? Question 6
Select one: Answer saved
Marked out of 1.00
a. Three Question text
Which of these states the importance of core
b. Three out of five
competencies?
c. Five Select one:
d. Thirty-five a. Indicator that resources are being used in the
Question 2 right places in the right amount
Answer saved
Marked out of 1.00
b. Help in the development of core products
Question text c. Both of the given choices are correct
This is not essential, but is normally a great help in
thinking through the case for a new business. d. No correct answer
Select one: Question 7
Answer saved
a. No correct answer Marked out of 1.00
Question text
b. A market research
Entrepreneurs have many
c. A formal business plan Select one:
d. Both of the given choices are correct a. Capitalism
Question 3 b. Personalities
Answer saved
Marked out of 1.00 c. All of the answers correct
Question text
One of the best things about pursuing a career as an d. Possibilities
entrepreneur is the wide-open Question 8
Select one: Answer saved
Marked out of 1.00
a. All of the answers correct Question text
Created when such innovation results in new demand
b. Personalities
Select one:
c. Possibilities
a. Inquisitive
d. Structure
b. Wealth
Question 4
Answer saved c. Leadership
Marked out of 1.00
Question text d. Innovativeness
Act as the glue that bind businesses together as well Question 9
as pave the way for new business development Answer saved
Marked out of 1.00
Select one: Question text
a. competences The possibilities in entrepreneurship are
Select one:
b. company
a. Both of the given choices are correct
c. roadmap
b. No correct answer
d. core
Question 5 c. Driven
Answer saved d. Endless
Marked out of 1.00
Question text Question 10
In Entrepreneurship, you may become stressed. Answer saved
Marked out of 1.00
Why? Question text
Select one:
a. Both of the given choices are correct
Besides the inability to secure any type of
employment this is the most basic reason for self-
employment.
Select one:
a. To fulfill a life-long ambition
b. Love for adventure
c. Need to improve personal income
d. Inability to secure a desirable job
 ENTR-122-LEC-1822S / ► Development of core competencies requires
 Weeks 5-6: Analyze the Market Need / ► investment in this.
 Long Quiz 001 Select one:
Question 1 a. Technology
Answer saved
Marked out of 1.00 b. Collective Learning
Question text
c. All of the answers correct
A person who organizes and operates a business or
businesses, taking on greater than normal financial d. Governance Process
risks in order to do so. Question 6
Select one: Answer saved
Marked out of 1.00
a. Opportunity Realization Question text
b. Entrepreneur The ability to do something successfully or efficiently
Select one:
c. Market Potential
a. competency
d. Competences
Question 2 b. outsourcing
Answer saved c. survival
Marked out of 1.00
Question text d. advantage
Latent qualities or abilities that may be developed and Question 7
lead to future success or usefulness Answer saved
Select one: Marked out of 1.00
Question text
a. Potential To undertake
b. Investor Select one:
c. Opportunity a. Entreprendre
d. Customers b. Entrepreneurship
Question 3 c. Intrapreneur
Answer saved
Marked out of 1.00 d. Profit
Question text Question 8
An individual who works to fill job openings in Answer saved
businesses or organizations Marked out of 1.00
Select one: Question text
Entrepreneurs must demonstrate this characteristic in
a. Everyone order to cope with all the risks of operating their own
b. Recruiter business.
Select one:
c. Graduates
a. Opportunity Recognizers
d. Teacher
Question 4 b. Self-reliance
Answer saved c. Self-confidence
Marked out of 1.00
Question text d. Long-term competitive advantage
Coined the term core competency in 1989. Question 9
Select one: Answer saved
Marked out of 1.00
a. Dr.C.K Prahalad Question text
b. Both Dr.C.K Prahalad A situation in which people lie in wait to make a
surprise attack
c. Prof. Gray Hamel Select one:
d. No correct answer a. Prospects
Question 5
Answer saved b. Potential
Marked out of 1.00
c. Opportunity
Question text
d. Trap
Question 10 a. Focusing only on revenue
Answer saved
Marked out of 1.00 b. Focusing only on innovation and the
Question text competition.
An entrepreneur may decide to offer a new product in
a growth area rather than pursuing sales of existing c. Focusing only on customers
products that have minimum growth potential. d. All of the answers correct
Select one: Question 15
a. Ability to compete Answer saved
Marked out of 1.00
b. Risk and rewards Question text
People who have already purchased your product.
c. All of the answers correct
Select one:
d. Growth potential
a. Exiting Customers
Question 11
Answer saved b. Target market users
Marked out of 1.00
Question text c. Strategic Architecture
Entrepreneurship is the career for you if you have d. Strategic Intent
this. Question 16
Select one: Answer saved
Marked out of 1.00
a. Desire to be your own boss Question text
b. All of the answers correct Besides the inability to secure any type of
employment this is the most basic reason for self-
c. Driven
employment.
d. Creative Select one:
Question 12 a. Love for adventure
Answer saved
Marked out of 1.00 b. To fulfill a life-long ambition
Question text
One of the best things about pursuing a career as an c. Inability to secure a desirable job
entrepreneur is the wide-open d. Need to improve personal income
Select one: Question 17
a. All of the answers correct Answer saved
Marked out of 1.00
b. Structure Question text
Enables you to concentrate on and solve your target
c. Possibilities
market's problems.
d. Personalities Select one:
Question 13 a. No correct answer
Answer saved
Marked out of 1.00 b. Silent need
Question text
The most important advantage of having core c. Outside-in approach
competencies is having this. d. Stated need
Select one: Question 18
a. Opportunity Recognizers Answer saved
Marked out of 1.00
b. Self-confidence Question text
Which of this is a personality of an entrepreneur?
c. Self-reliance
Select one:
d. Long-term competitive advantage
a. Gentle souls with a good idea
Question 14
Answer saved b. Fiery revolutionaries
Marked out of 1.00
Question text c. Driven but difficult
Customers understand problems, but they cannot d. All of the answers correct
help you to move your product forward. Question 19
Select one: Answer saved
Marked out of 1.00
Question text
You need to have heart, are motivated and
Select one:
a. Endless
b. No correct answer
c. Driven
d. Possibilities
Question 20
Answer saved
Marked out of 1.00
Question text
Crucial for survival but does not confer any specific
differential advantage over other competitors in the
industry.
Select one:
a. Core Competency
b. Core Capabilities
c. Competitive Advantage
d. Technical Capabilities
Highest grade: 10.00 / 10.00. j. Iron
Question 1 Question 5
Answer saved Answer saved
Marked out of 1.00 Marked out of 1.00
Question text Question text
The degree to which a business or activity yields profit A company operating in several countries
or financial gain Select one:
Select one: a. Extrapolate
a. Supplier b. Multinational
b. Ambitious c. Competitor
c. Profitability d. Diffusion
d. Competitor Question 6
Answer saved
Question 2
Marked out of 1.00
Answer saved
Marked out of 1.00 Question text
Question text What are things you need to know about your
The state of being spread out or transmitted customers?
Select one: Select one:
a. Supplier a. Why they buy, when they buy, how they buy
b. Ambitious b. Both of the given choices are correct
c. Segmentation c. Either the given choices are correct
d. Diffusion d. Who they are, what they do,
Question 3 Question 7
Answer saved Answer saved
Marked out of 1.00 Marked out of 1.00
Question text Question text
It is at the center of every successful business. Having or showing a strong desire and determination
Select one: to succeed
Select one:
a. Understanding customer needs
a. Extrapolate
b. Both of the given choices are correct
b. Optimistic
c. Knowing customer needs
c. Multinational
d. No correct answer
d. Ambitious
Question 4
Answer saved Question 8
Marked out of 1.00 Answer saved
Question text Marked out of 1.00
The amount of money that a company actually Question text
receives during a specific period, including discounts Includes homes, schools, businesses, and
and deductions for returned merchandise government organizations.
Select one: Select one:
a. profitable a. market of a local movie theater or restaurant
b. profit b. market for personal computers
c. Gold c. market for downloadable e-books over the
internet
d. think
d. market for a landscaping business
e. costs
Question 9
f. Platinum Answer saved
Marked out of 1.00
g. Lead
h. successful
i. revenue
Flag question
Question text
What is/are the thing/s you need to know before you
can sell to a potential customer?
Select one:
a. If the customer is happy with their current
supplier
b. If buying from you would you offer the customer
any benefits
c. Who the customer's current supplier is
d. All of the answers correct
Question 10
Answer saved
Marked out of 1.00
Question text
most important thing you can do before deciding what
to sell
Select one:
a. revenue
b. Platinum
c. think
 ENTR-122-LEC-1822S / ► Select one:
 Week 9: Market Validation (Customer Development) /
a. Both of the given choices are correct
 Long Quiz 002 19/20
 b. Calculating cost per customer
 Question 1 c. Calculating customer profitability
Answer saved
Marked out of 1.00 d. No correct answer
Question text Question 6
A company operating in several countries Answer saved
Select one: Marked out of 1.00
Question text
a. Extrapolate Having or showing a strong desire and determination
b. Competitor to succeed
Select one:
c. Multinational
a. Optimistic
d. Diffusion
Question 2 b. Ambitious
Answer saved c. Multinational
Marked out of 1.00
Question text d. Extrapolate
Time spent with each customer is different Question 7
Select one: Answer saved
Marked out of 1.00
a. either the given choices are correct Question text
b. but cost is still the same Companies would always give the best service and
other benefits to this type of customers.
c. no correct answer Select one:
d. therefore the cost is different a. Iron
Question 3
Answer saved b. Gold
Marked out of 1.00
c. Lead
Question text
Hopeful and confident about the future d. Platinum
Select one:
e. Both of the given choices are correct
a. Ambitious Question 8
Answer saved
b. Segmentation Marked out of 1.00
c. Multinational Question text
Most typically divided into smaller target market
d. Optimistic segments based on geographic, demographic,
Question 4 psychographic and behavioristic characteristics.
Answer saved Select one:
Marked out of 1.00
Question text a. Overall market
How do you create a great survey?
b. Larger markets
Select one:
c. Potential customers
a. Turn key objectives into great questions
d. Customer groups
b. No correct answer
Question 9
c. Both of the given choices are correct Answer saved
Marked out of 1.00
d. Elicit actionable data to help inform the Question text
business decisions it's considering. This thinking generally means the ability to give the
Question 5 "correct" answer to standard questions that do not
Answer saved require significant creativity, for instance in most tasks
Marked out of 1.00
in school and on standardized multiple- choice tests
Question text
for intelligence
It becomes difficult especially in a service
Select one:
environment where labor as well as time also has a
cost factor associated with it. a. skeptical
b. convergent h. Iron
c. divergent i. think
d. powerful j. Platinum
Question 10 Question 14
Answer saved Answer saved
Marked out of 1.00 Marked out of 1.00
Question text Question text
They are like competitors but their products are not Anchor statements are rather
the same. Select one:
Select one:
a. powerful
a. Competitors
b. convergent
b. Influencers
c. divergent
c. Substitutors
d. skeptical
d. Regulators Question 15
Question 11 Answer saved
Answer saved Marked out of 1.00
Marked out of 1.00 Question text
Question text Which of these questions will help you analyze the
To make a product successful, you must be product or service from the customer's point of view?
Select one: Select one:
a. Both of the given choices are correct a. Can you see yourself selling this product or
service for the next five to 10 years?
b. No correct answer
b. Who is going to sell the product?
c. Emotionally committed to its success
c. Is there a real demand for the product at the
d. Personally committed to its success
price you will have to charge?
Question 12
Answer saved d. What does the product achieve, avoid or
Marked out of 1.00 preserve for the customer?
Question text Question 16
Desirable and measurable outcome or result from an Answer saved
action, investment, project, resource, or technology Marked out of 1.00
Select one: Question text
Those who have products and services similar to you
a. Profitability
and where customers who are buying something will
b. Benefit compare your offerings and
c. Segmentation prices directly, weighing one up against the other.
Select one:
d. Diffusion
a. Competitors
Question 13
Answer saved b. Substitutors
Marked out of 1.00
Question text c. Influencers
The state or condition of yielding a financial profit or d. Regulators
gain Question 17
Select one: Answer saved
Marked out of 1.00
a. profit
Question text
b. Gold The interaction with competitors is usually directly
c. profitable Select one:

d. revenue a. Friendly

e. Lead b. Antagonistic

f. costs c. Pleasant
d. Hostile
g. successful
Question 18 Select one:
Answer saved
Marked out of 1.00
a. Multinational
Question text b. Benefit
Your biggest advocates who want to help you.
Select one: c. Supplier

a. All of the answers correct d. Profitability


Question 3
b. Your respondents Answer saved
Marked out of 1.00
c. Your least satisfied customers
Question text
d. Non-customers Most typically divided into smaller target market
Question 19 segments based on geographic, demographic,
Answer saved psychographic and behavioristic characteristics.
Marked out of 1.00 Select one:
Question text
If you ask too many deep questions, you might lose a. Larger markets
the b. Potential customers
Select one:
c. Customer groups
a. surveying
d. Overall market
b. authenticity Question 4
c. interview Answer saved
Marked out of 1.00
d. audience Question text
Question 20 Which of the following should be a characteristic of
Answer saved your market?
Marked out of 1.00 Select one:
Question text
To make a product successful, you must be a. Sufficiently large
Select one: b. All of the answers correct
a. Either of the given choices are correct c. Measurable
b. Emotionally committed to its success d. Reachable
c. Both of the given choices are correct Question 5
Answer saved
d. Personally committed to its success Marked out of 1.00
Question 1 Question text
Answer saved Time spent with each customer is different
Marked out of 1.00 Select one:
Question text
Extend the application of a method or conclusion a. Both of the given choices are correct
Select one: b. No correct answer
a. Extrapolate c. But cost is still the same
b. Segmentation d. Therefore the cost is different
c. Multinational Question 6
Answer saved
d. Diffusion Marked out of 1.00
Question 2 Question text
Answer saved Existing customers is no doubt a valuable exercise
Marked out of 1.00 and can create preliminary benchmarks, but the focus
of this article is on surveying non-customers, or
people you may not immediately be able to access
Select one:
a. audience
Remove flag b. authenticity
Question text
c. interview
A party that supplies goods or services.
d. surveying Question 10
Answer saved
Question 7 Marked out of 1.00
Answer saved Question text
Marked out of 1.00
Companies have systems in place to avoid this type
Question text
of customers.
An overriding issue in target market selection
Select one:
Select one:
a. Gold
a. industrial
b. Platinum
b. surveys
c. Lead
c. feature
d. Iron
d. questionnaire
Question 11
e. profitability Answer saved
Marked out of 1.00
f. psychographic Question text
g. reachable A thought process or method used to generate
creative ideas by exploring many possible solutions.
h. promotional
Select one:
i. climate
a. Convergent thinking
j. demographic
b. Assumption
Question 8
Answer saved c. Divergent thinking
Marked out of 1.00
Question text d. Self-analysis
If you ask people vague questions, you will also get Question 12
__________ answers in response Answer saved
Marked out of 1.00
Select one: Question text
a. authenticity For a product or service to succeed, it must be the
right product being sold
b. driven
Select one:
c. vague
a. To the right customer
d. convergent
b. In the right market
Question 9
Answer saved c. All of the answers correct
Marked out of 1.00
Question text d. At the right time
In this type of market, individuals, groups or Question 13
organizations that purchase your product or service Answer saved
Marked out of 1.00
for direct use in producing other products or for use in Question text
their day-to-day operations Which of these questions do you need to ask before
Select one: you make a final decision on a new product or service
a. reachable offering?
Select one:
b. promotional
a. Is there a real need for the product or service in
c. psychographic
today's market?
d. profitability
b. All of the answers correct
e. questionnaire
c. Both of the given choices are correct
f. industrial
d. Do you think you could become the number-
g. climate one supplier in the market for this product or service?
h. surveys Question 14
Answer saved
i. feature Marked out of 1.00
Question text
j. demographic
They may sell directly into the market but largely they
c. Profitability
need to be kept aligned to your strategy.
Select one: d. Ambitious
a. Major customers Question 19
Answer saved
b. Competitors Marked out of 1.00
Question text
c. Minor customers Includes not just the people who regularly go there
d. Suppliers but also everybody who lives within driving distance.
Question 15 Select one:
Answer saved a. market for a landscaping business
Marked out of 1.00
Question text b. market of a local movie theater or restaurant
Those who sell non-competing products and which
c. market for downloadable e-books over the
generally help your sales.
internet
Select one:
d. market for personal computers
a. Competitors
Question 20
b. Complementors Answer saved
Marked out of 1.00
c. Influencers Question text
d. Substitutors Companies would always give the best service and
Question 16 other benefits to this type of customers.
Answer saved Select one:
Marked out of 1.00
a. Lead
Question text
Net profit is revenue less what costs? b. Platinum
Select one:
c. Iron
a. Sales costs
d. Gold
b. All of the answers correct
c. Manufacturing and distribution costs
d. Services costs
e. Marketing costs
Question 17
Answer saved
Marked out of 1.00
Question text
Attempt to get an understanding of a specific market
segment by questioning eight to 12 members of that
group to discover what psychographic and
behavioristic factors might motivate the entire group.
Select one:
a. Surveys
b. Interviews
c. Focus groups
d. All of the answers correct
Question 18
Answer saved
Marked out of 1.00
Question text
The degree to which a business or activity yields profit
or financial gain
Select one:
a. Supplier
b. Competitor
CREATED BY KUYA JOVERT
Figured as a percentage of the seller's cost
A: markup
A notice or announcement in a public medium promoting a product, service, or event
A: advertisement
What are the four P's of marketing?
A: Product, price, place, promotion
With enough frequency of the message, any name can become __________.
A: memorable
Take the time to describe the specific value and qualities of the product.
A: Define the product in detail
A straightforward product design is essential.
A: Refine your design with simplicity in mind.
A good, idea, method, information, object or service created as a result of a process
and serves a need or satisfies a want.
A: Product
Give the character depth and be genuine.
A: Be real, and have a story
Determines the most efficient way for each portion of the process to be done to
eliminate damage to the product and to eliminate areas where time and manpower are
being wasted
A: manager
The organization must develop the new product into different product concepts.
A: Development and Testing
A value that will purchase a finite quantity, weight, or other measure of a good or
service
A: Price
At this stage, the product is available for purchase in the marketplace.
A: Commercialize
Translate goals into detailed actions and interim targets
A: Budgets
A limited list of important items or individuals: especially: a list of candidates for final
consideration
A: Shortlist
Not the same as a prototype, but some manufacturers try to sell them as such.
A: Virtual prototype
Narrow the focus of the product by identifying who will be buying.
A: Describe the targeted audience for the product
Your brand must be powerful enough to force them out of their routines.
A: Craft your image
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: Revenue
The technical equipment or machinery needed for a particular activity or purpose
A: apparatus
Reflects the decrease in value of capital assets used to generate income
A: Depreciation
Reward your followers with something special and exclusive
A: Have a payoff, and say thank you
Indicate how similar products are selling in the marketplace, using the market research
that you have collected.
A: Create a pricing strategy for the product
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
A: Brand
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
A: Promotion
Packaging refers to
A: All of the answers correct
Refers to the way your product or service appears from the outside
A: Packaging
A disruptive technology with the ability to revolutionize certain industries
A: internet
A party that supplies goods or services
A: Supplier
Production is both reactive and proactive almost __________.
A: simultaneously
The last portions of the M's of Production
A: materials
A target market description, value proposition and sales goals are conceived at this
time.
A: Developing Market Strategy
A physical product is developed.
A: Product Development
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
A: Exhibitions
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."
A: Jim Collins
This entails generating ideas for new products.
A: Ideas
Where your product or service is actually sold.
A: Place
The arena of competitive or commercial dealings: the world of trade
A: marketplace
The second M in the 4M's of Operation
A: manpower
The beliefs or opinions that are generally held about someone or something.
A: Reputation
Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product.
A: Marketing Mix and Marketing Strategy
A principle or standard by which something may be judged or decide
A: criteria
Creating a brand perception requires
A: intrusion
__________ waste is the key to efficient and profitable production
A: controlling
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
A: Ask, do not tell
Includes all interest payable for debts, both short-term and long-term
A: Interest
The goal is to reduce the number of ideas.
A: Screen Ideas
A person who writes the text of advertisements or publicity material
A: copywriter
Hear a person's need, and then share expertise in a personal way that is motivated
other than to help.
A: Be interested, and respond
When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
A: All of the answers correct
This step provides the organization the ability to not only test the marketing, but also the
product.
A: Test Market
Add to the conversation by offering up whatever knowledge you have.
A: Be interesting, and give
Hear the conversation first, and then participate.
A: Listen, do not just talk
The drive train that gets us where we are going
A: production
Includes all revenue streams generated by the business
A: Income
The overall effect of something
A: impression
The first visceral connection the consumer makes with the brand
A: logo
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.
A: Business Analysis
Recognize that place goes beyond geographic location.
A: Identify the place where the product will be marketed
This is the third M in the sequence
A: machine
Create a promotional strategy that features the product qualities as effectively as
possible.
A: Define the promotional techniques that you will use for the product
If __________ is not properly involved in the other four M's and it is sufficiently aware of
the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
A: management
The promises behind the brand create its appeal, but getting the word out is still what
brings in the customers.
A: Get known
People form their first impression within the first
A: 30 seconds
Responsible for every element of your sales, marketing strategies, and activities
A: People
The most successful companies pick a competitive position from which they know their
brands can win.
A: Know What the Customer Wants
Relating to or noting a new product, service, or idea that radically changes an industry
or business strategy
A: disruptiveness
A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
A: Positioning
Happens in the minds of consumers
A: Branding
It is everything for everyone
A: Image
The engine that powers Auto Salvage yards
A: sales
Every business needs a reason for their customers to buy from them and not their
competitors.
A: Unique Sales Proposition
Shows the company's real bottom line.
A: Net profit after taxes
A financial document generated monthly and/or annually that reports the earnings of a
company by stating all relevant revenues and expenses in order to calculate net
income.
A: Income Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
A: Consumer Research
A first, typical or preliminary model of something, especially a machine, from which
other forms are developed or copied.
A: Prototype
One of the most powerful financial tools available to any small-business owner.
A: Business Budgeting
Inventory fully assembled and available for sals
A: Finished products
Which of these is a key to improve the gross margin?
A: Both of the given choices are correct
Inventory that is partially assembled
A: Work-in-progress
What you plan to sell, and what will convince people to buy.
A: Revenue model
The two primary levers of a company's business model are pricing
A: Pricing and costs
Purchased to create a finished product.
A: Raw material
Implies the person behind the brand name has a credibility to be in this business, a
pride of workmanship and a moral standard.
A: Family name
Includes all the costs related to the sale of products in inventory.
A: Cost of goods
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
A: Marketing Mix
A unique or novel device, method, composition or process.
A: Invention
A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.
A: Value chain
Include all overhead and labor expenses associated with the operations of the business.
A: Operating expenses
Unique from their competition and often become among the most memorable.
A: Obscure brand names
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
A: Product Development
Designed to meet the company's marketing objectives by providing its customers with
value.
A: Marketing Strategy
Those things that change based on the amount of product being made and are incurred
as a direct result of producing the product.
A: Variable costs
Estimates of the future financial performance of a business.
A: Financial projections
The choice of a target market and formulation of the most appropriate promotion mix to
influence it.
A: Promotional Strategy
A great equalizer for the cash-strapped entrepreneur.
A: Social Media
A bookkeeper's central role.
A: To maintain financial records for a company or organization.
All of your business transactions pass through this account
A: Cash
The arrangement of and relations between the parts or elements of something complex
A: structure
Which of these is a part of a business plan?
A: All of the answers correct
These must be entered in the accounting software program on a daily basis so account
balances accurately reflect income and outgo.
A: Financial transactions
Amounts that are owed to you by your customers
A: Debtors
Many business owners think of bookkeeping as
A: Unwelcome chore
They are based on your assumptions about how your business will perform.
A: Pro forma statements
A thing providing protection against a possible eventuality
A: insurance
An idea is just an idea until you have a paying customer attached to it. Anyone can
discredit a simple idea, but no one can discredit paying customers according to
A: Will Chroter
Author of Bookkeeping Kit for Dummies
A: Lita Epstein
A stock or any other security representing an ownership interest.
A: Equity
Why it is important to keep records?
A: All of the answers correct
Which of these is an example of a business structure?
A: All of the answers correct
A financial journal that contains all cash receipts and payments, including bank deposits
and withdrawals.
A: Cashbook
Relating to or involving the imagination or original ideas, especially in the production of
an artistic work
A: creative
Entity that advances cash to a borrower for a stated period and for a fixed or variable
rate of interest
A: lender
Which of these are included in a business record?
A: All of the answers correct
Include items such as the cost of goods sold payroll for employees, payroll, sales and
income taxes, business insurance and loan interest
A: Expenses
The activity or occupation of keeping records of the financial affairs of a business.
A: Bookkeeping
Recording this in a timely and accurate manner is critical to knowing where your
business stands.
A: Sales
An instance of buying or selling something
A: Cash
This account is where you track any raw materials or finished goods that you buy for
your business.
A: Purchases
Your projections should be
A: Realistic in-between
Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan
balances
A: Liabilities
Help an entrepreneur keep track of business transactions, aid in the filing of taxes,
compile final accounts and act as a future reference.
A: Records
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
A: Office Communication
Products you have in stock to sell are like money sitting on a shelf and must be carefully
accounted for and tracked.
A: Inventory
Which of these is an example of a record?
A: Both of the given choices are correct
A thing that is borrowed, especially a sum of money that is expected to be paid back
with interest
A: loan
This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
A: Both Perceptive and Savvy
Your company's sales and/or other sources of income
A: Revenues
The action or process of investing money for profit or material result
A: investment
This is the biggest cost of all for many businesses.
A: Payroll Expenses
Provide helpful information about a company's liquidity, profitability, debt, operating
performance, cash flow and investment valuation.
A: Financial ratios
Which of these is a key financial statement?
A: All of the answers correct
Protects the business in the event of litigation.
A: Liability insurance
Which of these is an example of a bookkeeping account?
A: All of the answers correct
As good as or better than others of a comparable nature
A: competitive
Managing this account does not take a lot of time and is important to investors and
lenders who want to track how well the company has done over time.
A: Retained earnings
An entrepreneur should maintain records to meet his or her business requirements.
A: True
Keeping this account accurate and up to date is essential for meeting tax and other
government reporting requirements.
A: Payroll Expenses
This is when a company purchases a fixed asset and expenses it over the entire period
of its planned use, not just in the year purchased
A: Depreciation
Record keeping is important in a business for it is one the many ways to inform the
entrepreneur how the business is doing.
A: False
Shows your company's assets and liabilities.
A: Balance sheet
Your financial statements should include an income statement, a balance sheet and a
_____ statement
A: cash-flow
If you have borrowed money to buy equipment, vehicles, furniture or other items for
your business, this is the account that tracks what is owed and what's due.
A: Loans Payable
Business records must be retrievable.
A: True
This is money due from customers, and keeping it up to date is critical to be sure, that
you send timely and accurate bills or invoices.
A: Accounts Receivable
This figure represents the amount of income earned by the business before paying
taxes.
A: Net profit before taxes
Are assets that you cannot touch or see but that have value. They include franchise
rights, goodwill; no compete agreements, patents and many other items
A: Intangible
Are assets for long-term use and include land, buildings, leasehold improvements,
equipment, machinery and vehicles
A: fixed
Records are a legal requirement.
A: True
These expenses go up or down based on the sales you make such as advertising,
delivery charges and electricity if you are manufacturing
A: variable
These are the assets in a business that can be converted to cash in one year or less
A: current
Shows what types of employees you have along with what they will cost in terms of
salary and wages, health insurance, retirement plan contributions, workers
compensation insurance, unemployment insurance, and Social Security and Medicare
taxes.
A: Personnel Plan
These selling, general and administrative expenses are necessary to run the business.
A: Operating expenses
A bookkeeper's central role is to maintain financial records for a company or
organization.
A: True
Which of these is characteristic of a Cash-Flow Statement?
A: All of the answers correct
This is caused by fluctuations in operating, investing and financing cash flow.
A: Net change in cash and marketable activities
Everyone likes to send money out of the business.
A: False
Shows the sums you expect to be coming into and going out of your business in a given
time frame.
A: Cash flow statement
These costs include materials used, direct labor, plant manager salaries, freight and
other costs associated with operating a plant.
A: Costs of goods sold
A chart that breaks down how much your business expects to sell in various categories
by month and by year.
A: Sales Forecast
This is the gross revenue generated from the sale of clothing less returns and
allowances
A: sales
Purchases is where you track all incoming revenue from what you sell.
A: False
Cost of goods, commissions or discounts, variable and fixed expenses.
A: Business expenses
Include notes payable on lines of credit or other short-term loans, current maturities of
long-term debt, accounts payable to trade creditors, accrued expenses and taxes and
amounts due to stockholders.
A: Current liabilities
These include sales of common stock, changes in short- or long-term loans and
dividends paid.
A: Net cash flow from financing activities
It is calculated as sales less the cost of goods sold.
A: Gross profit
Include the balance sheet, income statement, statement of changes in net worth and
statement of cash flow.
A: Financial Statements
A written description of your business' future.
A: Business plan
Most business records have specified retention periods based on legal requirements
and / or internal company policies.
A: True
These primarily consist of the purchase or sale of equipment.
A: Net cash flow from investing activities
These liabilities typically consist of all bank debt or stockholder loans payable outside of
the following 12-month period.
A: long-term
It must be retrievable later so that the business dealings can be accurately reviewed as
required.
A: Business record
(TRUE OR FALSE) Products you have in stock to sell are like money sitting on a shelf
and must be carefully accounted for and tracked.
A: True
An entrepreneur should entrust record keeping to any person.
A: False
This is the total amount of state and federal income taxes paid.
A: Income taxes
They include cash collections from customers: cash paid to suppliers and employees:
cash paid for operating expenses, interest and taxes: and cash revenue from interest
dividends.
A: Net cash flow from operating activities
Which of these should be included in your financial statements?
A: All of the answers correct
This is the amount of profit earned during the normal course of operations.
A: Operating profit
Include cash, accounts receivable, inventory and equipment.
A: Assets
This is the total amount of state and federal income taxes paid
A: income
Retailing and wholesale is the difference between the stock at the start and end of this
period
A: Inventory-reporting

PAALALA: YANG MGA TANONG NA NASA BABA AY “FILL IN THE BLANK”.


INILIGAY KO NA YUNG SAGOT NA GALING SA MODULE PERO PUTANG INA DI
PA RIN TUMATAMA. LAHAT NG TANONG DIYAN SA BABA GANUN GINAWA KO
PERO SAME RESULT, MALI PA RIN. SINUBUKAN KO NA RIN I-ALL CAPS YUNG
SAGOT PERO GANUN PA RIN, NAGTRY DIN AKO MAGSAGOT NG TRUE OR
FALSE PERO KINGINA WALA TALAGA. TIGNAN NIYO PICTURE SA TAAS,
GANYAN TINUTUKOY KO. GALING NA SA MODULE, INILAGAY KO SA TANONG
PERO ANG RESULTA AY MALI. KAYA KUNG MAY NATUKLASAN KAYONG
PARAAN NA KUNG PAANO MAKUHA YUNG TAMANG SAGOT, PAKISABI
KAAGAD SA AKIN. “JOVERT MANADONG” SA FACEBOOK, SALAMAT.
#RIPWEEK19 #DIMAPERFECT #AMAANUENA
[FILL IN THE BLANK] This is where you track any raw materials or finished goods that
you buy for your business
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] In order to fulfil the needs identified above you will need different
sets of
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK]With coworkers on a daily basis and creating procedures for
receipt submission and expense account reimbursements can help your work day flow
smoothly
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] As the business becomes more, it will be necessary to hire a
knowledgeable bookkeeper or accountant
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A stock or any other security representing an ownership interest
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A business record must be
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] An entrepreneur should entrust record keeping to a person
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Records are a legal
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] His/her central role is to maintain financial records for a company
or organization
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Products you have in stock to sell are like money sitting on a
shelf and must be carefully accounted for and tracked
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Estimates of the future financial performance of a business.
A: PAKIBASA MUNA YUNG NASA ITAAS
QUARTER EXAM
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
A: True
Marketing Strategy is designed to meet the company's marketing objectives by
providing its customers with value.
A: True
A strong relationship will only benefit the supplier.
A: False
Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
A: False
It is important to develop this before you start the naming process.
A: brand strategy
A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.
A: Value chain
These selling, generaland administrative expenses are necessary to run the business.
A: Operating expenses
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
A: True
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
A: Variable costs
The total amount of resources that a firm puts into the marketing mix in order to
stimulate demand for its goods and services.
A: marketing effort
To succeed, you need to know this about your brand.
A: true perception
By definition, financial projections are estimates of the future financial performance of a
business.
A: True
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
A: False
The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.
A: True
The marketing mix can be divided into four groups of variables commonly known as the
four P's.
A: True
The 4P's of marketing has no weaknesses.
A: False
Promotion refers to the way your product or service appears from the outside.
A: False
Designed to meet the company’s marketing objectives by providing its customers with
value.
A: Marketing Strategy
Busy packaging that explodes with colors or design elements will encourage customers.
A: False
A credit check will help reassure you that they will not go out of business when you
need them most.
A: True
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer.
A: brand
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
A: branding efforts
Refers to method companies use to price their products or services.
A: pricing strategy
Maintaining a good short- and long-range financial plan enables you to control your
cash flow instead of having it control you.
A: True
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
A: marketing campaign
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
A: balance sheet
The most successful companies pick a competitive position from which they know their
brands can survive.
A: False
A stock or any other security representing an ownership interest.
A: Equity
It is important to protect your name to the appropriate degree.
A: protect your brand name
The first visceral connection the consumer makes with the brand.
A: logo
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
A: management
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
A: False
The marketing of goods or services by means of telephone calls, typically unsolicited, to
potential customers.
A: Telemarketing
Measures all your revenue sources vs. business expenses for a given time period.
A: Income statement
Image is everything for everyone.
A: True
The technical equipment or machinery needed for a particular activity or purpose.
A: Apparatus
Most customers think of you in terms of a single attribute, either positive or negative.
A: Attribution Theory
The most successful companies pick this from which they know their brands can win.
A: competitive position
A straightforward product design is essential.
A: True
A low-cost vendor is your best bet.
A: False
A written report of the financial condition of a firm.
A: financial statement
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
A: market research
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
A: False
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
A: True
Controlling waste is the key to efficient and profitable production.
A: True
The first step in developing a financial management system is the creation of financial
statements.
A: True
A document that records a business dealing.
A: business record
A brand is a name, term, design, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer.
A: True
The way in which a company generates revenue and makes a profit from company
operations.
A: business model
All material needed to clean and package are always available and are placed to
minimize effort.
A: True
This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
A: Both of the given choices are correct
Budgeting only the income statement also allows a full analysis of the effect of potential
capital expenditures on your financial picture.
A: False
A first, typical or preliminary model of something, especially a machine, from which
other forms are developed or copied.
A: Prototype
After you choose your great brand name, you can create your logo and this.
A: corporate identity
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
A: cash-flow statement
Week 13: The 4M’s of Operations
Learning Activity 003

Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time
Select one:
a. markup
b. internet
c. Revenue
d. Depreciation
e. Shortlist
f. Exhibitions
g. Interest
h. Budgets
i. Supplier
j. Income
Hear the conversation first, and then participate.
Select one:
a. Be real, and have a story
b. Ask, do not tell
c. Be interesting, and give
d. Listen, do not just talk
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
Select one:
a. 7P's of Marketing
b. Pricing strategy and promotional techniques
c. Marketing Mix and Marketing Strategy
d. Product, price, place promotion
What are the four P's of marketing?
Select one:
a. Promotion, packaging, positioning, place
b. Product, positioning, place, promotion
c. People, positioning, packaging, place
d. Product, price, place, promotion
Figured as a percentage of the seller's cost
Select one:
a. Supplier
b. Interest
c. Depreciation
d. Budgets
e. Revenue
f. Shortlist
g. Exhibitions
h. internet
i. Income
j. markup
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Select one:
a. People
b. marketplace
c. Product
d. copywriter
e. Place
f. Price
g. advertisement
h. Promotion
i. Positioning
j. Packaging
Where your product or service is actually sold.
Select one:
a. advertisement
b. Packaging
c. Price
d. copywriter
e. marketplace
f. Product
g. Positioning
h. Promotion
i. Place
j. People
Your brand must be powerful enough to force them out of their routines.
Select one:
a. Craft your image
b. Know What the Customer Wants
c. Get known
d. No correct answer
The second M in the 4M's of Operation
Select one:
a. simultaneously
b. materials
c. sales
d. manager
e. apparatus
f. manpower
g. management
h. controlling
i. production
j. machine
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Listen, do not just talk
b. Be real, and have a story
c. Ask, do not tell
d. Be interesting, and give
CREATED BY KUYA JOVERT
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A: All of the answers correct
Development of core competencies requires investment in this.
A: All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
A: All of the answers correct
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
A: Entrepreneur
The ability to do something successfully or efficiently
A: competency
In entrepreneurship, your life may lack stability and
A: Structure
A two bladed sword if not handled properly
A: outsourcing
Created when such innovation results in new demand
A: Wealth
This is not essential, but is normally a great help in thinking through the case for a new
business.
A: A formal business plan
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
A: Need to improve personal income
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
A: Make stress work for them
Which of this is a personality of an entrepreneur?
A: All of the answers correct
Which of this is a job you can get with an Entrepreneurship degree?
A: Both of the given choices are correct
Involves innovation, risk taking, and decision-making
A: Image
The job of entrepreneur is not for
A: Everyone
Entrepreneurship is the career for you if you have this.
A: All of the answers correct
They need to know how to represent a company, manage accounts, and follow up on
leads.
A: Sales
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
A: To fulfill a life-long ambition
A reason a person to strike out on his or her own rather than work inside a larger
company.
A: All of answers correct
Outsourcing can give short term
A: Competitive Advantage
Act as the glue that bind businesses together as well as pave the way for new business
development
A: competences
The ability to implement creative ideas
A: Innovatineness
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
A: All of the answers correct
Being an owner is the ultimate career in
A: Capitalism
Coined the term core competency in 1989.
A: Both Dr.C.K Prahalad
To undertake
A: Entreprendre
An individual who works to fill job openings in businesses or organizations
A: Recruiter
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
A: Inability to secure a desirable job
The ability to generate ideas
A: Creativity
Without developing a core competency, a company may be highly profitable.
A: Only for a short period
Adequate reward
A: Profit
A person who helps others to acquire knowledge, competences or values
A: Teacher
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
A: 1989
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
A: Ability to accept change
You need to have heart, are motivated and
A: Driven
Which of these is a factor to consider before going into self-employment?
A: All of the answers correct
His definition of entrepreneurship placed an emphasis on innovation.
A: Joseph Schumpeter
One of the best things about pursuing a career as an entrepreneur is the wide-open
A: Possibilities
Eager for knowledge
A: Inquisitive
How many new businesses fail within 18 months of getting started?
A: Three out of five
Entrepreneurs are always alert to opportunities.
A: An eye for opportunity
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
A: core
Which of these states the importance of core competencies?
A: Both of the given choices are correct
Strategic architecture is a
A: roadmap
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
A: Netflix
Core capabilities are crucial for this
A: survival
As an organization, they developed products that are rich in design and user
experience.
A: Apple
Strategic intent provides a basis for__________ the goals of the organization
A: stretching
The possibilities in entrepreneurship are
A: Endless
When teaching the entrepreneurial side, which one should you focus on?
A: All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them attain
their goals.
A: An appetite for hard work
In Entrepreneurship, you may become stressed. Why?
A: Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
A: Leadership
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
A: Core Capabilities
An intra company entrepreneur
A: Intrapreneur
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
A: Recruiter
With entrepreneurial degrees are well suited for mid-level management
A: Graduates
It will be capable of creating more value if it has identified its core competencies
A: company
Core competencies play an important role in the process of
A: advantage
Entrepreneurs have many
A: Personalities
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
A: Focusing only on revenue
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
A: Growth potential
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
A: Fund-raiser
Entrepreneurs enable citizens to survive comfortably without too much borrowing
A: Self-reliance
Just because you can innovate, does not always mean that you should.
A: Focusing only on innovation and the competition.
The most important advantage of having core competencies is having this.
A: Long-term competitive advantage
A set of circumstances that makes it possible to do something.
A: Opportunity
Market Potential will enable you to more accurately assess this.
A: All of the answers correct
If I had asked people what they wanted, they would have said faster horses.
A: Henry Ford
Enables you to concentrate on and solve your target market's problems.
A: Outside-in approach
Customers understand problems, but they cannot help you to move your product
forward.
A: Focusing only on customers
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness
and then correct them.
A: Perseverance
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
A: Strategic Architecture
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
A: Opportunity Realization
Critical to determining attractiveness.
A: Duration
People who have not yet purchased your product but are considering it
A: Prospects
A source of input, but not the only source of input
A: Customers
Act as the glue that bind businesses together as well as pave the way for new business
development.
A: competences
Allocates capital with the expectation of a future financial return.
A: Investor
A situation in which people lie in wait to make a surprise attack
A: Trap
The activity or condition of competing
A: Competition
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
A: Entrepreneur
Latent qualities or abilities that may be developed and lead to future success or
usefulness
A: Potential
It is critical to find a balance between prospects and
A: Focus only on revenue
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
A: Self-confidence
People who have already purchased your product.
A: Exiting Customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
A: Opportunity Recognizers (NOTE: WAG NINYO ISASAGOT TO SA 3RD QUARTER
EXAM PERO TAMA YAN SA WEEK 13 & 15. ANG SAGOT PARA SA QUARTER
EXAM AY “ALL OF THE ANSWERS CORRECT”)
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
A: Locus of Control
Crucial when beginning a new enterprise.
A: Opportunity Recognition
A situation in which an individual works for himself instead of working for an employer
that pays a salary or a wage.
A: Self-employed
Which of these is part of your market?
A: All of the answers correct
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
A: Risk and rewards
A new method, idea, product
A: Innovation
The entire size of the market for a product at a specific time.
A: Market Potential
The process of developing core competencies starts with this thought of being a leader
in the market.
A: Strategic Intent
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
A: Revenue
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
A: Opportunity Assessment
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
A: Core Competencies
People in your target market who are not currently looking for a solution.
A: Target market users
Profitable customers
A: Gold
For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or
service
A: Competitor
Time spent with each customer is different
A: therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A: What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A: Ambitious
Includes everyone connected to the web.
A: market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A: market for personal computers
The state or condition of yielding a financial profit or gain
A: profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
A: What they think about you
A party that supplies goods or services.
A: Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A: All of the answers correct
What are things you need to know about your customers?
A: Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
A: What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A: Complementors / Influencers (NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A: All of the answers correct (NOTE: MAY PAGKAKATAON NA NAUULIT YUNG
“ALL OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY!
TIP: KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A: Both of the given choices are correct
Most profitable customers
A: Platinum
Includes all the homes and commercial properties within a logical reach.
A: market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A: costs
The state of being spread out or transmitted
A: Diffusion
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A: Profitability
Extend the application of a method or conclusion
A: Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A: In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the
customer's point of view?
A: What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of
customers.
A: Both of the given choices are correct
To make a product successful, you must be
A: Both of the given choices are correct
A company operating in several countries
A: Multinational
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
A: Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
A: Segmentation
Hopeful and confident about the future
A: Optimistic
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
A: market of a local movie theater or restaurant
Accomplishing an aim or purpose
A: think
What is/are the thing/s you need to know before you can sell to a potential customer?
A: All of the answers correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and prices directly, weighing one up
against the other.
A: Competitors
Your target market should be measurable, sufficiently large and __________.
A: reachable
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
A: divergent
If you have a retail outlet, you have the means of distributing a customer comment card
or __________.
A: questionnaire
Which of the following should be a characteristic of your market?
A: All of the answers correct
A series of interviews of people in your target market.
A: Market Validation
The interaction with competitors is usually directly
A: Antagonistic
This thinking generally means the ability to give the "correct" answer to standard
questions that do not require significant creativity, for instance in most tasks in school
and on standardized multiple- choice tests for intelligence
A: convergent
Buy less, but are useful as in aggregate they may buy quite a lot.
A: Minor customers
A thought process or method used to generate creative ideas by exploring many
possible solutions.
A: Divergent thinking
The ability to give the correct answer to standard questions that do not require
significant creativity.
A: Convergent thinking
A valuable exercise and can create preliminary benchmarks.
A: Surveying existing customers
When you determine your target audience
A: Both of the given choices are correct
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
A: Market Research
Your biggest advocates who want to help you.
A: Your respondents
They are like competitors but their products are not the same.
A: Substitutors
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building materials
A: climate
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
A: surveying
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
A: promotional
Most typically divided into smaller target market segments based on geographic,
demographic, psychographic and behavioristic characteristics.
A: Larger markets
How do you get started using a survey and a targeted audience to make smart
decisions?
A: Both of the given choices are correct
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
A: authenticity
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
A: Suppliers
A characteristic of a product/service that automatically comes with it
A: feature
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
A: Focus groups
The desire for status, enhanced appearance and more money are examples of this
variable
A: psychographic
If you ask people vague questions, you will also get __________ answers in response
A: vague
A thing that is accepted as true or as certain to happen, without proof.
A: Assumption
He coined convergent thinking.
A: Joy Paul Guilford
Any group of actual or potential buyers of a product.
A: Market
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue
A: demographic
An overriding issue in target market selection
A: profitability
In this type of market, individuals, groups or organizations that purchase your product or
service for direct use in producing other products or for use in their day-to-day
operations
A: industrial
If you ask too many deep questions, you might lose the
A: audience
Ideally face to face, where you are still trying to understand the target audience and how
real the pain point is.
A: interview
One tip of framing questions is to put on this hat
A: skeptical
How do you create a great survey?
A: Both of the given choices are correct
The entire concept of customer development is feedback
A: driven
Anchor statements are rather
A: powerful
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
A: Core competency trunk
Your skill at this is critical to your success.
A: Customer
Explicit statements from your market that declare, "I want a product to do X".
A: Stated Needs
Those who sell non-competing products and which generally help your sales.
A: Complementors (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM
LANG)
Problems with yet undefined solutions.
A: Silent Needs
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
A: Focus on profits
Companies would always give the best service and other benefits to this type of
customers.
A: Gold (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Your target market should be measurable, sufficiently large and
A: reachable
The desire for status, enhanced appearance and more money are examples of this
variable.
A: psychographic
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
A: Risk bearing
To make a product successful, you must be.
A: Both of the given choices are correct
Customer classification depending on profitability.
A: Profit tiers
If you have a retail outlet, you have the means of distributing a customer comment card
or
A: questionnaire
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
A: demographic
The costs incurred to deliver the product from the production unit to the end user. It is a
broad terminology and it includes several costs.
A: Distribution cost
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
A: In a competitive market
Entrepreneurs have strong desire to achieve higher goals.
A: Need to achieve
The act of utilizing the promotional mix
A: Process of promotion
The total cost associated with delivering goods or services to customers.
A: Marketing Cost
CREATED BY KUYA JOVERT
Figured as a percentage of the seller's cost
A: markup
A notice or announcement in a public medium promoting a product, service, or event
A: advertisement
What are the four P's of marketing?
A: Product, price, place, promotion
With enough frequency of the message, any name can become __________.
A: memorable
Take the time to describe the specific value and qualities of the product.
A: Define the product in detail
A straightforward product design is essential.
A: Refine your design with simplicity in mind.
A good, idea, method, information, object or service created as a result of a process
and serves a need or satisfies a want.
A: Product
Give the character depth and be genuine.
A: Be real, and have a story
Determines the most efficient way for each portion of the process to be done to
eliminate damage to the product and to eliminate areas where time and manpower are
being wasted
A: manager
The organization must develop the new product into different product concepts.
A: Development and Testing
A value that will purchase a finite quantity, weight, or other measure of a good or
service
A: Price
At this stage, the product is available for purchase in the marketplace.
A: Commercialize
Translate goals into detailed actions and interim targets
A: Budgets
A limited list of important items or individuals: especially: a list of candidates for final
consideration
A: Shortlist
Not the same as a prototype, but some manufacturers try to sell them as such.
A: Virtual prototype
Narrow the focus of the product by identifying who will be buying.
A: Describe the targeted audience for the product
Your brand must be powerful enough to force them out of their routines.
A: Craft your image
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: Revenue
The technical equipment or machinery needed for a particular activity or purpose
A: apparatus
Reflects the decrease in value of capital assets used to generate income
A: Depreciation
Reward your followers with something special and exclusive
A: Have a payoff, and say thank you
Indicate how similar products are selling in the marketplace, using the market research
that you have collected.
A: Create a pricing strategy for the product
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
A: Brand
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
A: Promotion
Packaging refers to
A: All of the answers correct
Refers to the way your product or service appears from the outside
A: Packaging
A disruptive technology with the ability to revolutionize certain industries
A: internet
A party that supplies goods or services
A: Supplier
Production is both reactive and proactive almost __________.
A: simultaneously
The last portions of the M's of Production
A: materials
A target market description, value proposition and sales goals are conceived at this
time.
A: Developing Market Strategy
A physical product is developed.
A: Product Development
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
A: Exhibitions
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."
A: Jim Collins
This entails generating ideas for new products.
A: Ideas
Where your product or service is actually sold.
A: Place
The arena of competitive or commercial dealings: the world of trade
A: marketplace
The second M in the 4M's of Operation
A: manpower
The beliefs or opinions that are generally held about someone or something.
A: Reputation
Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product.
A: Marketing Mix and Marketing Strategy
A principle or standard by which something may be judged or decide
A: criteria
Creating a brand perception requires
A: intrusion
__________ waste is the key to efficient and profitable production
A: controlling
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
A: Ask, do not tell
Includes all interest payable for debts, both short-term and long-term
A: Interest
The goal is to reduce the number of ideas.
A: Screen Ideas
A person who writes the text of advertisements or publicity material
A: copywriter
Hear a person's need, and then share expertise in a personal way that is motivated
other than to help.
A: Be interested, and respond
When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
A: All of the answers correct
This step provides the organization the ability to not only test the marketing, but also the
product.
A: Test Market
Add to the conversation by offering up whatever knowledge you have.
A: Be interesting, and give
Hear the conversation first, and then participate.
A: Listen, do not just talk
The drive train that gets us where we are going
A: production
Includes all revenue streams generated by the business
A: Income
The overall effect of something
A: impression
The first visceral connection the consumer makes with the brand
A: logo
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.
A: Business Analysis
Recognize that place goes beyond geographic location.
A: Identify the place where the product will be marketed
This is the third M in the sequence
A: machine
Create a promotional strategy that features the product qualities as effectively as
possible.
A: Define the promotional techniques that you will use for the product
If __________ is not properly involved in the other four M's and it is sufficiently aware of
the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
A: management
The promises behind the brand create its appeal, but getting the word out is still what
brings in the customers.
A: Get known
People form their first impression within the first
A: 30 seconds
Responsible for every element of your sales, marketing strategies, and activities
A: People
The most successful companies pick a competitive position from which they know their
brands can win.
A: Know What the Customer Wants
Relating to or noting a new product, service, or idea that radically changes an industry
or business strategy
A: disruptiveness
A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
A: Positioning
Happens in the minds of consumers
A: Branding
It is everything for everyone
A: Image
The engine that powers Auto Salvage yards
A: sales
Every business needs a reason for their customers to buy from them and not their
competitors.
A: Unique Sales Proposition
Shows the company's real bottom line.
A: Net profit after taxes
A financial document generated monthly and/or annually that reports the earnings of a
company by stating all relevant revenues and expenses in order to calculate net
income.
A: Income Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
A: Consumer Research
A first, typical or preliminary model of something, especially a machine, from which
other forms are developed or copied.
A: Prototype
One of the most powerful financial tools available to any small-business owner.
A: Business Budgeting
Inventory fully assembled and available for sals
A: Finished products
Which of these is a key to improve the gross margin?
A: Both of the given choices are correct
Inventory that is partially assembled
A: Work-in-progress
What you plan to sell, and what will convince people to buy.
A: Revenue model
The two primary levers of a company's business model are pricing
A: Pricing and costs
Purchased to create a finished product.
A: Raw material
Implies the person behind the brand name has a credibility to be in this business, a
pride of workmanship and a moral standard.
A: Family name
Includes all the costs related to the sale of products in inventory.
A: Cost of goods
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
A: Marketing Mix
A unique or novel device, method, composition or process.
A: Invention
A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.
A: Value chain
Include all overhead and labor expenses associated with the operations of the business.
A: Operating expenses
Unique from their competition and often become among the most memorable.
A: Obscure brand names
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
A: Product Development
Designed to meet the company's marketing objectives by providing its customers with
value.
A: Marketing Strategy
Those things that change based on the amount of product being made and are incurred
as a direct result of producing the product.
A: Variable costs
Estimates of the future financial performance of a business.
A: Financial projections
The choice of a target market and formulation of the most appropriate promotion mix to
influence it.
A: Promotional Strategy
A great equalizer for the cash-strapped entrepreneur.
A: Social Media
A bookkeeper's central role.
A: To maintain financial records for a company or organization.
All of your business transactions pass through this account
A: Cash
The arrangement of and relations between the parts or elements of something complex
A: structure
Which of these is a part of a business plan?
A: All of the answers correct
These must be entered in the accounting software program on a daily basis so account
balances accurately reflect income and outgo.
A: Financial transactions
Amounts that are owed to you by your customers
A: Debtors
Many business owners think of bookkeeping as
A: Unwelcome chore
They are based on your assumptions about how your business will perform.
A: Pro forma statements
A thing providing protection against a possible eventuality
A: insurance
An idea is just an idea until you have a paying customer attached to it. Anyone can
discredit a simple idea, but no one can discredit paying customers according to
A: Will Chroter
Author of Bookkeeping Kit for Dummies
A: Lita Epstein
A stock or any other security representing an ownership interest.
A: Equity
Why it is important to keep records?
A: All of the answers correct
Which of these is an example of a business structure?
A: All of the answers correct
A financial journal that contains all cash receipts and payments, including bank deposits
and withdrawals.
A: Cashbook
Relating to or involving the imagination or original ideas, especially in the production of
an artistic work
A: creative
Entity that advances cash to a borrower for a stated period and for a fixed or variable
rate of interest
A: lender
Which of these are included in a business record?
A: All of the answers correct
Include items such as the cost of goods sold payroll for employees, payroll, sales and
income taxes, business insurance and loan interest
A: Expenses
The activity or occupation of keeping records of the financial affairs of a business.
A: Bookkeeping
Recording this in a timely and accurate manner is critical to knowing where your
business stands.
A: Sales
An instance of buying or selling something
A: Cash
This account is where you track any raw materials or finished goods that you buy for
your business.
A: Purchases
Your projections should be
A: Realistic in-between
Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan
balances
A: Liabilities
Help an entrepreneur keep track of business transactions, aid in the filing of taxes,
compile final accounts and act as a future reference.
A: Records
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
A: Office Communication
Products you have in stock to sell are like money sitting on a shelf and must be carefully
accounted for and tracked.
A: Inventory
Which of these is an example of a record?
A: Both of the given choices are correct
A thing that is borrowed, especially a sum of money that is expected to be paid back
with interest
A: loan
This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
A: Both Perceptive and Savvy
Your company's sales and/or other sources of income
A: Revenues
The action or process of investing money for profit or material result
A: investment
This is the biggest cost of all for many businesses.
A: Payroll Expenses
Provide helpful information about a company's liquidity, profitability, debt, operating
performance, cash flow and investment valuation.
A: Financial ratios
Which of these is a key financial statement?
A: All of the answers correct
Protects the business in the event of litigation.
A: Liability insurance
Which of these is an example of a bookkeeping account?
A: All of the answers correct
As good as or better than others of a comparable nature
A: competitive
Managing this account does not take a lot of time and is important to investors and
lenders who want to track how well the company has done over time.
A: Retained earnings
An entrepreneur should maintain records to meet his or her business requirements.
A: True
Keeping this account accurate and up to date is essential for meeting tax and other
government reporting requirements.
A: Payroll Expenses
This is when a company purchases a fixed asset and expenses it over the entire period
of its planned use, not just in the year purchased
A: Depreciation
Record keeping is important in a business for it is one the many ways to inform the
entrepreneur how the business is doing.
A: False
Shows your company's assets and liabilities.
A: Balance sheet
Your financial statements should include an income statement, a balance sheet and a
_____ statement
A: cash-flow
If you have borrowed money to buy equipment, vehicles, furniture or other items for
your business, this is the account that tracks what is owed and what's due.
A: Loans Payable
Business records must be retrievable.
A: True
This is money due from customers, and keeping it up to date is critical to be sure, that
you send timely and accurate bills or invoices.
A: Accounts Receivable
This figure represents the amount of income earned by the business before paying
taxes.
A: Net profit before taxes
Are assets that you cannot touch or see but that have value. They include franchise
rights, goodwill; no compete agreements, patents and many other items
A: Intangible
Are assets for long-term use and include land, buildings, leasehold improvements,
equipment, machinery and vehicles
A: fixed
Records are a legal requirement.
A: True
These expenses go up or down based on the sales you make such as advertising,
delivery charges and electricity if you are manufacturing
A: variable
These are the assets in a business that can be converted to cash in one year or less
A: current
Shows what types of employees you have along with what they will cost in terms of
salary and wages, health insurance, retirement plan contributions, workers
compensation insurance, unemployment insurance, and Social Security and Medicare
taxes.
A: Personnel Plan
These selling, general and administrative expenses are necessary to run the business.
A: Operating expenses
A bookkeeper's central role is to maintain financial records for a company or
organization.
A: True
Which of these is characteristic of a Cash-Flow Statement?
A: All of the answers correct
This is caused by fluctuations in operating, investing and financing cash flow.
A: Net change in cash and marketable activities
Everyone likes to send money out of the business.
A: False
Shows the sums you expect to be coming into and going out of your business in a given
time frame.
A: Cash flow statement
These costs include materials used, direct labor, plant manager salaries, freight and
other costs associated with operating a plant.
A: Costs of goods sold
A chart that breaks down how much your business expects to sell in various categories
by month and by year.
A: Sales Forecast
This is the gross revenue generated from the sale of clothing less returns and
allowances
A: sales
Purchases is where you track all incoming revenue from what you sell.
A: False
Cost of goods, commissions or discounts, variable and fixed expenses.
A: Business expenses
Include notes payable on lines of credit or other short-term loans, current maturities of
long-term debt, accounts payable to trade creditors, accrued expenses and taxes and
amounts due to stockholders.
A: Current liabilities
These include sales of common stock, changes in short- or long-term loans and
dividends paid.
A: Net cash flow from financing activities
It is calculated as sales less the cost of goods sold.
A: Gross profit
Include the balance sheet, income statement, statement of changes in net worth and
statement of cash flow.
A: Financial Statements
A written description of your business' future.
A: Business plan
Most business records have specified retention periods based on legal requirements
and / or internal company policies.
A: True
These primarily consist of the purchase or sale of equipment.
A: Net cash flow from investing activities
These liabilities typically consist of all bank debt or stockholder loans payable outside of
the following 12-month period.
A: long-term
It must be retrievable later so that the business dealings can be accurately reviewed as
required.
A: Business record
(TRUE OR FALSE) Products you have in stock to sell are like money sitting on a shelf
and must be carefully accounted for and tracked.
A: True
An entrepreneur should entrust record keeping to any person.
A: False
This is the total amount of state and federal income taxes paid.
A: Income taxes
They include cash collections from customers: cash paid to suppliers and employees:
cash paid for operating expenses, interest and taxes: and cash revenue from interest
dividends.
A: Net cash flow from operating activities
Which of these should be included in your financial statements?
A: All of the answers correct
This is the amount of profit earned during the normal course of operations.
A: Operating profit
Include cash, accounts receivable, inventory and equipment.
A: Assets
This is the total amount of state and federal income taxes paid
A: income
Retailing and wholesale is the difference between the stock at the start and end of this
period
A: Inventory-reporting

PAALALA: YANG MGA TANONG NA NASA BABA AY “FILL IN THE BLANK”.


INILIGAY KO NA YUNG SAGOT NA GALING SA MODULE PERO PUTANG INA DI
PA RIN TUMATAMA. LAHAT NG TANONG DIYAN SA BABA GANUN GINAWA KO
PERO SAME RESULT, MALI PA RIN. SINUBUKAN KO NA RIN I-ALL CAPS YUNG
SAGOT PERO GANUN PA RIN, NAGTRY DIN AKO MAGSAGOT NG TRUE OR
FALSE PERO KINGINA WALA TALAGA. TIGNAN NIYO PICTURE SA TAAS,
GANYAN TINUTUKOY KO. GALING NA SA MODULE, INILAGAY KO SA TANONG
PERO ANG RESULTA AY MALI. KAYA KUNG MAY NATUKLASAN KAYONG
PARAAN NA KUNG PAANO MAKUHA YUNG TAMANG SAGOT, PAKISABI
KAAGAD SA AKIN. “JOVERT MANADONG” SA FACEBOOK, SALAMAT.
#RIPWEEK19 #DIMAPERFECT #AMAANUENA
[FILL IN THE BLANK] This is where you track any raw materials or finished goods that
you buy for your business
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] In order to fulfil the needs identified above you will need different
sets of
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK]With coworkers on a daily basis and creating procedures for
receipt submission and expense account reimbursements can help your work day flow
smoothly
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] As the business becomes more, it will be necessary to hire a
knowledgeable bookkeeper or accountant
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A stock or any other security representing an ownership interest
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A business record must be
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] An entrepreneur should entrust record keeping to a person
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Records are a legal
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] His/her central role is to maintain financial records for a company
or organization
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Products you have in stock to sell are like money sitting on a
shelf and must be carefully accounted for and tracked
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Estimates of the future financial performance of a business.
A: PAKIBASA MUNA YUNG NASA ITAAS
QUARTER EXAM
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
A: True
Marketing Strategy is designed to meet the company's marketing objectives by
providing its customers with value.
A: True
A strong relationship will only benefit the supplier.
A: False
Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
A: False
It is important to develop this before you start the naming process.
A: brand strategy
A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.
A: Value chain
These selling, generaland administrative expenses are necessary to run the business.
A: Operating expenses
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
A: True
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
A: Variable costs
The total amount of resources that a firm puts into the marketing mix in order to
stimulate demand for its goods and services.
A: marketing effort
To succeed, you need to know this about your brand.
A: true perception
By definition, financial projections are estimates of the future financial performance of a
business.
A: True
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
A: False
The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.
A: True
The marketing mix can be divided into four groups of variables commonly known as the
four P's.
A: True
The 4P's of marketing has no weaknesses.
A: False
Promotion refers to the way your product or service appears from the outside.
A: False
Designed to meet the company’s marketing objectives by providing its customers with
value.
A: Marketing Strategy
Busy packaging that explodes with colors or design elements will encourage customers.
A: False
A credit check will help reassure you that they will not go out of business when you
need them most.
A: True
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer.
A: brand
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
A: branding efforts
Refers to method companies use to price their products or services.
A: pricing strategy
Maintaining a good short- and long-range financial plan enables you to control your
cash flow instead of having it control you.
A: True
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
A: marketing campaign
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
A: balance sheet
The most successful companies pick a competitive position from which they know their
brands can survive.
A: False
A stock or any other security representing an ownership interest.
A: Equity
It is important to protect your name to the appropriate degree.
A: protect your brand name
The first visceral connection the consumer makes with the brand.
A: logo
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
A: management
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
A: False
The marketing of goods or services by means of telephone calls, typically unsolicited, to
potential customers.
A: Telemarketing
Measures all your revenue sources vs. business expenses for a given time period.
A: Income statement
Image is everything for everyone.
A: True
The technical equipment or machinery needed for a particular activity or purpose.
A: Apparatus
Most customers think of you in terms of a single attribute, either positive or negative.
A: Attribution Theory
The most successful companies pick this from which they know their brands can win.
A: competitive position
A straightforward product design is essential.
A: True
A low-cost vendor is your best bet.
A: False
A written report of the financial condition of a firm.
A: financial statement
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
A: market research
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
A: False
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
A: True
Controlling waste is the key to efficient and profitable production.
A: True
The first step in developing a financial management system is the creation of financial
statements.
A: True
A document that records a business dealing.
A: business record
A brand is a name, term, design, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer.
A: True
The way in which a company generates revenue and makes a profit from company
operations.
A: business model
All material needed to clean and package are always available and are placed to
minimize effort.
A: True
This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
A: Both of the given choices are correct
Budgeting only the income statement also allows a full analysis of the effect of potential
capital expenditures on your financial picture.
A: False
A first, typical or preliminary model of something, especially a machine, from which
other forms are developed or copied.
A: Prototype
After you choose your great brand name, you can create your logo and this.
A: corporate identity
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
A: cash-flow statement
LEARNING ACTIVITY 004 BY: KEYAAAH
9/10
1. These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.
Select one:
a. Financial transactions
b. Production records
c. Purchases
d. Business records

2. Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of
interest
Select one:
a. lender

3. Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan balances
Select one:
b. Liabilities

4. As good as or better than others of a comparable nature


Select one:
e. competitive

5. Relating to or involving the imagination or original ideas, especially in the production of an artistic
work
Select one:
j. creative

6. A thing providing protection against a possible eventuality


Select one:
a. insurance

7. Why it is important to keep records?


Select one:
c. All of the answers correct

Recording this in a timely and accurate manner is critical to knowing where your business stands.
Select one:
a. Records
b. Bookkeeping
c. Sales

An instance of buying or selling something


Select one:

i. Transaction
j. Cash

Amounts that are owed to you by your customers


Select one:
f. Debtors

LONG QUIZ 004 18/20


Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest
Select one:
a. Expenses
b. Liabilities
c. Lender
d. Investment

Which of these is a part of a business plan?


Select one:
d. All of the answers correct

This is the biggest cost of all for many businesses.


Select one:
a. Loans Payable
b. Accounts Receivable
c. Accounts Payable
d. Payroll Expenses

Which of these is an example of a record?


Select one:
a. Cash book
b. Both of the given choices are correct
c. Stock records
d. No correct answer

Question 5
Not yet answered
Marked out of 1.00

Flag question

Question text
With coworkers on a daily basis and creating procedures for receipt submission and expense
account reimbursements can help your work day flow smoothly

Communicating
Answer:

Question 6
Not yet answered
Marked out of 1.00

Flag question

Question text
A financial journal that contains all cash receipts and payments, including bank deposits and
withdrawals.
Select one:
a. Cashbook
b. Depreciation
c. Inventory-reporting
d. Equity

Question 7
Not yet answered
Marked out of 1.00

Flag question

Question text
Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.
Select one:
True
False

Question 8
Not yet answered
Marked out of 1.00

Flag question

Question text
An idea is just an idea until you have a paying customer attached to it. Anyone can discredit a simple
idea, but no one can discredit paying customers according to
Select one:
a. Henry Smith
b. Will Chroter
c. John Ford
d. Jean-Baptist Say

Question 9
Not yet answered
Marked out of 1.00

Flag question

Question text
Include the balance sheet, income statement, statement of changes in net worth and statement of
cash flow.
Select one:
a. Income taxes
b. Gross profit
c. Financial Statements
d. Operating profit

Question 10
Not yet answered
Marked out of 1.00

Flag question

Question text
Keeping this account accurate and up to date is essential for meeting tax and other government
reporting requirements.
Select one:
a. Retained earnings
b. Payroll Expenses
c. Loans Payable
d. Current liabilities

Question 11
Not yet answered
Marked out of 1.00

Flag question

Question text
Recording this in a timely and accurate manner is critical to knowing where your business stands.
Select one:
a. Debtors
b. Purchases
c. Transaction
d. Records
e. Sales
f. Cashbook
g. Bookkeeping
h. Cash
i. Inventory
j. Equity

Question 12
Not yet answered
Marked out of 1.00

Flag question

Question text
The activity or occupation of keeping records of the financial affairs of a business
Select one:
a. Equity
b. Records
c. Bookkeeping
d. Purchases

Question 13
Not yet answered
Marked out of 1.00

Flag question

Question text
As the business becomes more, it will be necessary to hire a knowledgeable bookkeeper or
accountant

sophisticated
Answer:

Question 14
Not yet answered
Marked out of 1.00

Flag question

Question text
Which of these is an example of a business structure?
Select one:
a. Limited liability company or corporation
b. Partnership
c. Sole proprietorship
d. All of the answers correct

Question 15
Not yet answered
Marked out of 1.00

Flag question

Question text
Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.
Select one:
a. Business record
b. Cash flow statement
c. Sales Forecast
d. Personnel Plan

Question 16
Not yet answered
Marked out of 1.00
Flag question

Question text
Include items such as the cost of goods sold payroll for employees, payroll, sales and income taxes,
business insurance and loan interest
Select one:
a. loan
b. creative
c. structure
d. Revenues
e. investment
f. competitive
g. lender
h. insurance
i. Liabilities
j. Expenses

Question 17
Not yet answered
Marked out of 1.00

Flag question

Question text
Which of these is characteristic of a Cash-Flow Statement?
Select one:
a. All of the answers correct
b. Measures financial activity over a period
c. Most useful financial management tools
d. Tracks the effects of changes in balance sheet accounts

Question 18
Not yet answered
Marked out of 1.00
Flag question

Question text
These expenses go up or down based on the sales you make such as advertising, delivery charges
and electricity if you are manufacturing
Select one:
a. Fixed
b. Cashbook
c. Variable
d. Loan

Question 19
Not yet answered
Marked out of 1.00

Flag question

Question text
Relating to or involving the imagination or original ideas, especially in the production of an artistic
work
Select one:
a. loan
b. competitive
c. lender
d. Expenses
e. Liabilities
f. insurance
g. Revenues
h. creative
i. structure
j. investment

Question 20
Not yet answered
Marked out of 1.00

Flag question

Question text
Cost of goods, commissions or discounts, variable and fixed expenses.
Select one:
a. Fixed assets
b. Current liabilities
c. Gross profit
d. Business expenses
ENTREP

Compiled by:
Carticiano, Grace Ann
Munar, Renz
Bautista, Jem

As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees,
type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing
other products or for use in their day-to-day operations
-industrial
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague

When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
- Psychographic

What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's
point of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing
to take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products
as fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business
sector has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.

- Perseverance

If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
-What they think about your competitors
7/10

This competencies are the collective learning of the organization, especially how to
co-ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.

- Need to achieve

Core competencies play an important role in the process of advantage and we can identify
them using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage

9/10

A person who helps others to acquire knowledge, competences or values


-Teacher
A two bladed sword if not handled properly
- outsourcing
Eager for knowledge
- Inquisitive
There are those people in society whose ultimate goal is to go into business at
some defined point life no matter how attractive wage employment might
seem.
-To fulfill a life-long ambition
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Which of these states the importance of core competencies?
-. Both of the given choices are correct
The ability to exert interpersonal influence by means of communication
towards the achievement of goals
- Leadership
Besides the inability to secure any type of employment this is the most basic
reason for self-employment.
- Need to improve personal income
Crucial for survival but does not confer any specific differential advantage over
other competitors in the industry.
-Core Competency
There are not enough employment opportunities in the formal sector. The
small business sector has the capacity to create many jobs.
-Inability to secure a desirable job
Which of this is a personality of an entrepreneur?
-All of the answers correct
Core capabilities are crucial for this
-survival
Entrepreneurs have many
-Possibilities
As an organization, they developed products that are rich in design and user
experience.
-Apple
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
Which of this is a job you can get with an Entrepreneurship degree?
-Both of the given choices are correct
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Act as the glue that bind businesses together as well as pave the way for new
business development
-competences
Coined the term core competency in 1989.
- Both Dr.C.K Prahalad
Entrepreneurs are persistent and strongly believe that working hard will help
them attain their goals.
-An appetite for hard work

Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the
following characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to
answer which of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now
venturing into original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In
addition, you can only tackle problems that customers have if you know what
they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of
customer and speak directly to them
-promotional

Which of these questions do you need to ask before you make a final decision
on a new product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and
offer the right products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much
better chance of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as
time also has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar
product or service
- Competitor

6/10
Low profit but desirable customers
-think
Net profit is revenue less what costs?
-Sales costs
A company operating in several countries
-Multinational
Accomplishing an aim or purpose
-successful
A thought process or method used to generate creative ideas by exploring
many possible solutions.
-Divergent thinking

The degree to which a business or activity yields profit or financial gain


-Profitability
He coined convergent thinking.
- Joy Paul Guilford

What are things you need to know about your customers?


-Both of the given choices are correct
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
- Segmentation
Includes homes, schools, businesses, and government organizations.
- market for personal computers
Includes not just the people who regularly go there but also everybody who
lives within driving distance.
- market for personal computers
A party that supplies goods or services.
-Supplier
9/10 yung mali ata jan yung #5
Includes all the homes and commercial properties within a logical reach.

-market for downloadable e-books over the internet

What are the four P's of marketing?


-Product, price, place, promotion
The technical equipment or machinery needed for a particular activity or
purpose
- apparatus
A name, term, design, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer
-Brand
Discovered the most important factor applied by the best companies was that
they first "got the right people on the bus and the wrong people off the bus."
-Jim Collins
Hear a person's need, and then share expertise in a personal way that is
motivated other than to help.
-Be interested, and respond
Figured as a percentage of the seller's cost
-Income
Reward your followers with something special and exclusive
- Have a payoff, and say thank you
The last portions of the M's of Production
-materials
Packaging refers to
- All of the answers correct
Responsible for every element of your sales, marketing strategies, and
activities
-People

8/10

The most successful companies pick a competitive position from which they
know their brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at
this time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing,
but also the product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for
final consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion

8/10
When you are developing a name for a business, a product or a service, you
have a number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the
same place at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
-Ask, do not tell
The overall effect of something
-impression

8/10
If __________ is not properly involved in the other four M's and it is sufficiently
aware of the process and the possible outcomes, the whole operation and
even the problems solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively
as possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20

The entire size of the market for a product at a specific time.


-Market Potential
Entrepreneurs most likely have a keen sense of what type of person is needed
to fulfill a position.
-Recruiter
Entrepreneurs have many
- Personalities
A certain amount of risk is involved in all entrepreneurial ventures, and growth
is no different.
-Risk and rewards
The income that a business has from its normal business activities, usually
from the sale of goods and services to customers.
-Revenue
Strategic architecture is a
- roadmap
Created when such innovation results in new demand
-Wealth
Which of this is a personality of an entrepreneur?
- All of the answers correct
Coined the term core competency in 1989.
-Both Dr.C.K Prahalad
Strategic Architecture requires the distillation of past and present data to
answer which of these questions.
-All of the answers correct
Core competencies play an important role in the process of
-advantage
A person who is able to identify business opportunities and implement actions
to maximize on the opportunities
-Entrepreneur
Being an owner is the ultimate career in
-Capitalism
A situation in which an individual works for himself instead of working for an
employer that pays a salary or a wage.
- Self-employed
Crucial when beginning a new enterprise.
-Opportunity Recognition
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A person who organizes and operates a business or businesses, taking on
greater than normal financial risks in order to do so.
-Entrepreneur
The ability to generate ideas
- Creativity
There are those people in society whose ultimate goal is to go into business at
some defined point life no matter how attractive wage employment might
seem.
-To fulfill a life-long ambition
Core competencies play an important role in the process of advantage and we
can identify them using which of these tests?
-Does the trait cover a lot of business or is useful only for a single business
unit?
Just because you can innovate, does not always mean that you should.
-Focusing only on innovation and the competition.

19/20

A source of input, but not the only source of input


-Customers
Crucial for survival but does not confer any specific differential advantage over
other competitors in the industry.
-Core Capabilities
Their core competency is said to be content delivery, but they are now
venturing into original content creation too.
-Netflix
The ability to implement creative ideas
- Innovatineness
During this stage, an entrepreneur must assess potential strategies and
business models as well as conduct market and economic analyses.
-Opportunity Assessment
Customers understand problems, but they cannot help you to move your
product forward.
-Focusing only on customers
A person whose job or task is to seek financial support for a charity, institution,
or other enterprise.
-Fund-raiser
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything to luck.
- Locus of Control
An intra company entrepreneur
- Intrapreneur
Entrepreneurs must demonstrate this characteristic in order to cope with all the
risks of operating their own business.
-Self-confidence
The job of entrepreneur is not for
- Everyone
People who have not yet purchased your product but are considering it
-Prospects
This competencies are the collective learning of the organization, especially
how to co-ordinate the diverse production skill and integrate multiple stream of
technologies
- core
Which of these is part of your market?
- All of the answers correct
As an organization, they developed products that are rich in design and user
experience.
-Apple
Act as the glue that bind businesses together as well as pave the way for new
business development
-. competences
A new method, idea, product
-Opportunity
They need to know how to represent a company, manage accounts, and follow
up on leads.
-Sales
Truly think outside the box, stretch the limits, and are combinatorial in
non-traditional ways.
-Opportunity Recognizers
Core capabilities are crucial for this
-survival

19/20

The collective learning of the organization, especially how to co-ordinate the


diverse production skill and integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic
reason for self-employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case
for a new business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much
borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication
towards the achievement of goals
-Leadership
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success
or usefulness
-Potential
The ability to exert interpersonal influence by means of communication
towards the achievement of goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different
from how they want to do it.
-Ability to accept change
Eager for knowledge
- Inquisitive

18/20

People who have already purchased your product.


-Exiting Customers
People in your target market who are not currently looking for a solution.
- Target market users
Entrepreneurs are always alert to opportunities.
- An eye for opportunity
Development of core competencies requires investment in this.
- All of the answers correct
The ability to implement creative ideas
- Innovativeness
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
There are not enough employment opportunities in the formal sector. The
small business sector has the capacity to create many jobs.
- Inability to secure a desirable job
Adequate reward
-Profit
The next stage towards developing the core competencies is to leverage the
current resources of the organization.
- Strategic Architecture
You need to have heart, are motivated and
- Driven
A situation in which people lie in wait to make a surprise attack
-Opportunity
In Entrepreneurship, you may become stressed. Why?
-You manage cash flow
During this phase, it is time to take advantage of the situation and execute all
of the great ideas and projections ascertained from the two prior phases.
-Opportunity Realization
A two bladed sword if not handled properly
- Outsourcing
To undertake
-Entreprendre
A reason a person to strike out on his or her own rather than work inside a
larger company.
-All of answers correct
An individual who works to fill job openings in businesses or organizations
-Recruiter
Which of these states the importance of core competencies?
-Both of the given choices are correct
An entrepreneur may decide to offer a new product in a growth area rather
than pursuing sales of existing products that have minimum growth potential.
-Growth potential
15/20

To succeed as an entrepreneur, you must develop the ability to select and


offer the right products or services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much
better chance of staying ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different
complexities at the same time.
-Make stress work for them

Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague,
convergent thinking, which follows a particular set of logical steps to arrive at
one solution, which in some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the
answers to qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning
eight to 12 members of that group to discover what psychographic and
behavioristic factors might motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or
people you may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable

Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as
time also has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type
of customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned
to your strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific
period, including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its
customers with value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting
used to prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work
culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and
owner's equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills
and abilities to do the job you need to have done, is more important than
everything else put together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly
known as the four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial
performance of a business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you
have and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business,
start by considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed
to minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or
negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when
you need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is
actually sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to
discuss budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or
purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce
a desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through
research conducted directly with the consumer that allows a company to
discover the target market and record opinions and other input from consumers
regarding interest in the product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before
paying taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its
customers with value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or
negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands
can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a
process and serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services
and how you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are
incurred as a direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed
product or service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically
unsolicited, to potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines,
work discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with
regard to a particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or
services and how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the
same place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give
ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz
001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from
the sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the
wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for
a new business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of
the great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your
product forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions
to maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards
the achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct

ENTR-122-20172S / ► Week 7: Customer Profitability Analysis / ► Learning


Activity 002 8/10
Companies would always give the best service and other benefits to this type
of customers.
Gold
Low profit but desirable customers
Iron
A party that supplies goods or services.
Supplier
Most profitable customers
Platinum
Unprofitable and undesirable customers
Lead
Extend the application of a method or conclusion
Extrapolate
It is at the center of every successful business.
Understanding customer needs
If you know how your customers view your competition, you stand a much
better chance of staying ahead of your rivals.
What they think about your competitors
Includes all the homes and commercial properties within a logical reach.
market for a landscaping business
It becomes difficult especially in a service environment where labor as well as
time also has a cost factor associated with it.
Calculating cost per customer

ENTR-122-20172S / ► Week 3: Career Opportunities / ► Learning Activity


001 / ► 9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions
to maximize on the opportunities
Entrepreneur
They need to know how to represent a company, manage accounts, and follow
up on leads.
Sales
The ability to implement creative ideas
Creativity
You need to have heart, are motivated and
Driven
Eager for knowledge
Inquisitive
The job of entrepreneur is not for
Everyone
Which of this is a personality of an entrepreneur?
All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the
wide-open
Possibilities
How many new businesses fail within 18 months of getting started?
Three out of five

9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions
to maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow
up on leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the
wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five

Besides the inability to secure any type of employment this is the most basic
reason for self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new
business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business
sector has the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity

The activity or condition of competing


-Competition
Truly think outside the box, stretch the limits, and are combinatorial in
non-traditional
ways.
-Opportunity Recognizers
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
Act as the glue that bind businesses together as well as pave the way for new
business development
-competences
This competencies are the collective learning of the organization, especially
how to co-
ordinate the diverse production skill and integrate multiple stream of
technologies
-core
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything
to luck.
-Locus of Control
When teaching the entrepreneurial side, which one should you focus on?
-All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help
them
attain their goals.
-An appetite for hard work
During this stage, an entrepreneur must assess potential strategies and
business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Eager for knowledge
-Inquisitive
The collective learning of the organization, especially how to co-ordinate the
diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
They need to know how to represent a company, manage accounts, and follow
up on
leads.
-Sales
A person whose job or task is to seek financial support for a charity, institution,
or other
enterprise.
-Fund-raiser
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
Created when such innovation results in new demand
-Wealth
Entrepreneurs can choose the best way to do something, even if it is different
from how
they want to do it.
-Ability to accept change
The ability to implement creative ideas
-Innovatineness
Entrepreneurship is the career for you if you have this.
-All of the answers correct
Having or showing a strong desire and determination to succeed
-Optimistic
The degree to which a business or activity yields profit or financial gain
-Profitability
The state or condition of yielding a financial profit or gain
-profitable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
most important thing you can do before deciding what to sell
-think
If your customers enjoy dealing with you, they are likely to buy more. In
addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Extend the application of a method or conclusion
-Extrapolate
If you know how your customers view your competition, you stand a much
better
chance of staying ahead of your rivals.
-What they think about your competitors
Desirable and measurable outcome or result from an action, investment,
project,
resource, or technology
-Benefit
Time spent with each customer is different
-therefore the cost is different
What is/are the thing/s you need to know before you can sell to a potential
customer?
-All of the answers correct
A financial benefit that is realized when the amount of revenue gained from a
business
activity exceeds the expenses, costs and taxes needed to sustain the activity
-profit
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Includes everyone connected to the web.
-market for downloadable e-books over the internet
It is at the center of every successful business.
-Both of the given choices are correct
Accomplishing an aim or purpose
-successful
Profitable customers
-Gold
To make a product successful, you must be
-Both of the given choices are correct
Companies have systems in place to avoid this type of customers.
-Lead
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-Sales costs
Includes homes, schools, businesses, and government organizations.
-market for personal computers
To succeed as an entrepreneur, you must develop the ability to select and
offer the
right products or services to your customers
-In a competitive market
A company in the same industry or a similar industry that offers a similar
product or
Service
-Competitor
It becomes difficult especially in a service environment where labor as well as
time also
has a cost factor associated with it.
-Calculating cost per customer
Which of these questions do you need to ask before you make a final decision
on a
new product or service offering?
-All of the answers correct
What are things you need to know about your customers?
-Both of the given choices are correct
Most profitable customers
-Platinum
A company operating in several countries
-Multinational
If your customers enjoy dealing with you, they are likely to buy more. In
addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
It is at the center of every successful business.
-Both of the given choices are correct
Those who have products and services similar to you and where customers
who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Those who have products and services similar to you and where customers
who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Typically, anonymous and try to reach as many members of a target market as
Possible
-surveys
If your customers enjoy dealing with you, they are likely to buy more. In
addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
They are like competitors but their products are not the same.
-Substitutors
Includes not just the people who regularly go there but also everybody who
lives within
driving distance.
-market of a local movie theater or restaurant
Any group of actual or potential buyers of a product.
-Market
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-All of the answers correct
For a product or service to succeed, it must be the right product being sold
-All of the answers correct
Includes all the homes and commercial properties within a logical reach.
-market for a landscaping business
To succeed as an entrepreneur, you must develop the ability to select and
offer the
right products or services to your customers
-In a competitive market
Which of these questions do you need to ask before you make a final decision
on a
new product or service offering?
-All of the answers correct
A series of interviews of people in your target market.
-Market Validation
Low profit but desirable customers
-Iron
An overriding issue in target market selection
-profitability
Those who sell non-competing products and which generally help your sales.
-Complementors
Attempt to get an understanding of a specific market segment by questioning
eight to
12 members of that group to discover what psychographic and behavioristic
factors
might motivate the entire group.
-Focus groups
A thing that is accepted as true or as certain to happen, without proof.
-Assumption
In this type of market, individuals, groups or organizations that purchase your
product
or service for direct use in producing other products or for use in their
day-to-day
operations
-industrial
The process of assessing the viability of a new good or service through
research
conducted directly with the consumer that allows a company to discover the
target
market and record opinions and other input from consumers regarding interest
in the
product.
-Market Research
A thought process or method used to generate creative ideas by exploring
many
possible solutions.
-Divergent thinking
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or
people you
may not immediately be able to access
-surveying
Your biggest advocates who want to help you.
-Your respondents
Desirable and measurable outcome or result from an action, investment,
project,
resource, or technology
-Benefit
most important thing you can do before deciding what to sell
-think
A commonly used geographic segmentation variable that affects industries
such as
heating and air conditioning, sporting equipment, lawn equipment and building
materials
-climate
The ability to give the correct answer to standard questions that do not require
significant creativity.
-Convergent thinking
A characteristic of a product/service that automatically comes with it
-feature
Which of the following should be a characteristic of your market?
-All of the answers correct
Companies would always give the best service and other benefits to this type
of
customers.
This thinking is often used in conjunction with its cognitive colleague,
convergent
thinking, which follows a particular set of logical steps to arrive at one solution,
which in
some cases is a 'correct' solution
-divergent
How do you get started using a survey and a targeted audience to make smart
decisions?
-Both of the given choices are correct
A valuable exercise and can create preliminary benchmarks.
-Surveying existing customers
They may sell directly into the market but largely they need to be kept aligned
to your
strategy.
-Suppliers
Ideally face to face, where you are still trying to understand the target audience
and
how real the pain point is.
-interview
To succeed as an entrepreneur, you must develop the ability to select and
offer the
right products or services to your customers
-In a competitive market

Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case
for a new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now
venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and
offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed
to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the
risks of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In
addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your
product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in
non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth
is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned
to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that
your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type
of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus
they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at
some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as
time also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The
small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential
customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are

examples of this variable.


-psychographic v
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Critical to determining attractiveness.
-Duration
Successful entrepreneurs always have the profit margin in sight and know that
their
business success is measured by profits.
-Focus on profits
If you know how your customers view your competition, you stand a much
better
chance of staying ahead of your rivals.
-What they think about your competitors
Attempt to get an understanding of a specific market segment by questioning
eight to
12 members of that group to discover what psychographic and behavioristic
factors
might motivate the entire group.
-Focus groups

A principle or standard by which something may be judged or decide

Select one:

a. Reputation

b. Brand

c. Image

d. criteria

e. impression
f. Branding

g. disruptiveness

h. logo

i. intrusion

j. memorable

Question 2
Not yet answered
Marked out of 1.00

Flag question

Question text

Determines the most efficient way for each portion of the process to be done to
eliminate damage to the product and to eliminate areas where time and manpower are
being wasted

Select one:

a. materials

b. manager

c. controlling

d. sales

e. machine

f. apparatus

g. production

h. management

i. manpower

j. simultaneously
Question 3
Not yet answered
Marked out of 1.00

Flag question

Question text

Not the same as a prototype, but some manufacturers try to sell them as such.

Select one:

a. Invention

b. Apparatus

c. Virtual prototype

d. Simplicity

Question 4
Not yet answered
Marked out of 1.00

Flag question

Question text

Production is both reactive and proactive almost __________.

Select one:

a. simultaneously

b. controlling

c. manpower

d. production
e. machine

f. apparatus

g. materials

h. sales

i. management

j. manager

Question 5
Not yet answered
Marked out of 1.00

Flag question

Question text

The most successful companies pick a competitive position from which they know their
brands can win.

Select one:

a. Get known

b. No correct answer

c. Know What the Customer Wants

d. Craft your image

Question 6
Not yet answered
Marked out of 1.00

Flag question
Question text

Packaging refers to

Select one:

a. to your offices, your waiting rooms, your brochures, your correspondence and every
single visual element about your company

b. All of the answers correct

c. to your people and how they dress and groom

d. the way your product or service appears from the outside

Question 7
Not yet answered
Marked out of 1.00

Flag question

Question text

The arena of competitive or commercial dealings: the world of trade

Select one:

a. copywriter

b. Promotion

c. Price

d. Place

e. Product

f. People

g. marketplace

h. Positioning

i. Packaging
j. advertisement

Question 8
Not yet answered
Marked out of 1.00

Flag question

Question text

This is the third M in the sequence

Select one:

a. simultaneously

b. machine

c. manager

d. sales

e. management

f. materials

g. manpower

h. controlling

i. production

j. apparatus

Question 9
Not yet answered
Marked out of 1.00

Flag question
Question text

The overall effect of something

Select one:

a. Reputation

b. Branding

c. criteria

d. memorable

e. intrusion

f. Brand

g. disruptiveness

h. impression

i. logo

j. Image

Question 10
Not yet answered
Marked out of 1.00

Flag question

Question text

A name, term, design, symbol, or other feature that distinguishes an organization or


product from its rivals in the eyes of the customer

Select one:

a. logo

b. Branding

c. memorable
d. Brand

e. Reputation

f. intrusion

g. disruptiveness

h. criteria

i. impression

j. Image

With enough frequency of the message, any name can become __________.

Select one:

a. memorable

When you are developing a name for a business, a product or a service, you have a

number of options. Which one in this list is an option? d. All of the answers
correct

Creating a brand perception requires c. intrusion

Combining the elements of these provides you with a clear focus for marketing a

product and for satisfying the objectives a company has for the product. c.
Marketing Mix and Marketing Strategy

The last portions of the M's of Production c. materials

Indicate how similar products are selling in the marketplace, using the market research
that you have collected.

c. Create a pricing strategy for the product

What are the four P's of marketing?

b. Product, price, place, promotion

Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
b. Be interested, and respond

A value that will purchase a finite quantity, weight, or other measure of a good or
service

c. Price

Figured as a percentage of the seller's cost

markup

Your projections should be

Select one:

a. Realistic in-between

b. All of the answers correct

c. Overly optimistic best-case scenarios

d. Overly cautious worst-case scenarios

A great equalizer for the cash-strapped entrepreneur.

Social media
Answer:

Most customers think of you in terms of a single attribute, either positive or negative.

Attribution theory
Answer:

Cost of goods, commissions or discounts, variable and fixed expenses.


Select one:

a. Business expenses

b. Gross profit

c. Fixed assets

d. Current liabilities

Which of these is a key financial statement?

Select one:

a. Balance sheet

b. All of the answers correct

c. Income statement

d. Cash flow statement

A document that records a business dealing.

business record
Answer:

Many business owners think of bookkeeping as

Select one:

a. Essential to business

b. Unwelcome chore

c. No correct answer

d. Both of the given choices are correct


This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.

Select one:

a. Test Market

b. Commercialize

c. Product Development

d. Business Analysis

Measures all your revenue sources vs. business expenses for a given time period.

income statement
Answer:

The marketing of goods or services by means of telephone calls, typically unsolicited,


to potential customers.

telemarketing
Answer:

Give the character depth and be genuine.

Select one:

a. Listen, do not just talk

b. Ask, do not tell

c. Be real, and have a story

d. Be interesting, and give


All material needed to clean and package are always available and are placed to
minimize effort.

Select one:

a. False

b. True

A physical product is developed.

Select one:

a. Commercialize

b. Test Market

c. Business Analysis

d. Product Development

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text

If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.

branding efforts
Answer:

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text

Shows the company's real bottom line.

Select one:

a. Operating expenses

b. Income

c. Net profit after taxes

d. Cost of goods

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text

The 4P's of marketing has no weaknesses.

Select one:

a. False

b. True

Question 18
Answer saved
Marked out of 1.00
Flag question

Question text

To succeed, you need to know this about your brand.

true perception
Answer:

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text

This is the biggest cost of all for many businesses.

Select one:

a. Payroll Expenses

b. Accounts Payable

c. Accounts Receivable

d. Loans Payable

Question 20
Answer saved
Marked out of 1.00
Flag question

Question text

This figure represents the amount of income earned by the business before paying
taxes.

Select one:

a. Costs of goods sold

b. Operating expenses

c. Net profit before taxes

d. Net profit after taxes

Question 21
Answer saved
Marked out of 1.00

Flag question

Question text

Implies the person behind the brand name has a credibility to be in this business, a pride
of workmanship and a moral standard.

family name
Answer:

Question 22
Answer saved
Marked out of 1.00
Flag question

Question text

The most successful companies pick this from which they know their brands can win.

competitive position
Answer:

Question 23
Answer saved
Marked out of 1.00

Flag question

Question text

The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.

marketing mix
Answer:

Every business needs a reason for their customers to buy from them and not their
competitors.

Unique Sales propositon


Answer:

Question 25
Answer saved
Marked out of 1.00
Flag question

Question text

The marketing mix can be divided into four groups of variables commonly known as
the four P's.

Select one:

a. True

b. False

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text

The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.

Select one:

a. False

b. True

The beliefs or opinions that are generally held about someone or something.
reputation
Answer:

Question 28
Answer saved
Marked out of 1.00

Flag question

Question text

Which of these are included in a business record?

Select one:

a. All of the answers correct

b. Loans Payable

c. Accounts Receivable

d. Accounts Payable

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text

The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.

Select one:

a. True

b. False

Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.

cash flow statement


Answer:

A specific, defined series of activities used in marketing a new or changed product or


service, or in using new marketing channels and methods.

Marketing campaign
Answer:

Includes all the ways you tell your customers about your products or services and how
you then market and sell to them

Select one:

a. Advertisement

b. Convergent

c. Production

d. Promotion

What you plan to sell, and what will convince people to buy.

Select one:

a. Gross margin model


b. Operating model

c. Revenue model

d. Working capital model

A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.

value chain
Answer:

Marketing Strategy is designed to meet the company's marketing objectives by


providing its customers with value.

Select one:

a. True

b. False

Designed to meet the company's marketing objectives by providing its customers with
value.

Marketing Strategy
Answer:

An increase in prices can cause sales to drop.

Select one:

a. False

b. True
Question 38
Answer saved
Marked out of 1.00

Flag question

Question text

Hear the conversation first, and then participate.

Select one:

a. Be real, and have a story

b. Be interesting, and give

c. Listen, do not just talk

d. Ask, do not tell

Question 39
Answer saved
Marked out of 1.00

Flag question

Question text

A written report of the financial condition of a firm.

Financial statement
Answer:

Designed to meet the company’s marketing objectives by providing its customers with
value.

Marketing Strategy
Answer:
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."

Select one:

a. Jack Trout

b. Al Reis

c. Jim Collins

d. Thomas J. Watson, Sr.

This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.

Select one:

a. Business Analysis

b. Commercialize

c. Test Market

d. Product Development

Budgeting only the income statement also allows a full analysis of the effect of
potential capital expenditures on your financial picture.

Select one:

a. True

b. False

Question 44
Answer saved
Marked out of 1.00

Flag question

Question text

The most successful companies pick a competitive position from which they know their
brands can survive.

Select one:

a. False

b. True

Question 45
Answer saved
Marked out of 1.00

Flag question

Question text

Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.

Select one:

a. Be interesting, and give

b. Have a payoff, and say thank you

c. Ask, do not tell

d. Be interested, and respond


Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.

balance sheet
Answer:

Question 47
Answer saved
Marked out of 1.00

Flag question

Question text

Include all overhead and labor expenses associated with the operations of the business.

Select one:

a. Cost of goods

b. Income

c. Gross profit margin

d. Operating expenses

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text

Which of these should be included in your financial statements?

Select one:

a. Income statement
b. Balance sheet

c. Cash-flow statement

d. All of the answers correct

It is important to protect your name to the appropriate degree.

Protect your brand name


Answer:

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text

Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.

Production cost
Answer:

Question 1

Answer saved
Marked out of 1.00

Flag question
Question text

The most successful companies pick this from which they know their brands can win.

Answer:

Question 2

Answer saved
Marked out of 1.00

Flag question

Question text

Refers to method companies use to price their products or services.

Answer:

Question 3

Answer saved
Marked out of 1.00

Flag question

Question text

A stock or any other security representing an ownership interest.

Equity
Answer:

Question 4

Answer saved
Marked out of 1.00

Flag question
Question text

This is the biggest cost of all for many businesses.


Select one:

a. Payroll Expenses

b. Accounts Receivable

c. Accounts Payable

d. Loans Payable

Question 5

Answer saved
Marked out of 1.00

Flag question

Question text

Manpower is fundamental in establishing the proper policies, leadership, clear


guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:

a. False

b. True

Question 6

Answer saved
Marked out of 1.00

Flag question
Question text

Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
Select one:

a. False

b. True

Question 7

Answer saved
Marked out of 1.00

Flag question

Question text

Measures all your revenue sources vs. business expenses for a given time period.

Answer:

Question 8

Answer saved
Marked out of 1.00

Flag question

Question text

The beliefs or opinions that are generally held about someone or something.

Answer:

Question 9

Answer saved
Marked out of 1.00
Flag question

Question text

Which of these is an example of a bookkeeping account?


Select one:

a. Accounts Payable

b. Loans Payable

c. All of the answers correct

d. Accounts Receivable

Question 10

Answer saved
Marked out of 1.00

Flag question

Question text

Recognize that place goes beyond geographic location.


Select one:

a. Identify the place where the product will be marketed

b. Define the Unique Selling Proposition (USP) for the company.

c. Define the promotional techniques that you will use for the product

d. Describe the targeted audience for the product

Question 11

Answer saved
Marked out of 1.00
Flag question

Question text

Hear the conversation first, and then participate.


Select one:

a. Be real, and have a story

b. Be interesting, and give

c. Ask, do not tell

d. Listen, do not just talk

Question 12

Answer saved
Marked out of 1.00

Flag question

Question text

Controlling waste is the key to efficient and profitable production.


Select one:

a. False

b. True

Question 13

Answer saved
Marked out of 1.00
Flag question

Question text

The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:

a. False

b. True

Question 14

Answer saved
Marked out of 1.00

Flag question

Question text

Most customers think of you in terms of a single attribute, either positive or negative.

Attribution theory
Answer:

Question 15

Answer saved
Marked out of 1.00

Flag question
Question text

A notice or announcement in a public medium promoting a product, service, or event


Select one:

a. Exhibitions

b. Promotion

c. Revenue

d. Advertisement

Question 16

Answer saved
Marked out of 1.00

Flag question

Question text

To succeed, you need to know this about your brand.


true perception
Answer:

Question 17

Answer saved
Marked out of 1.00

Flag question

Question text

Include cash, accounts receivable, inventory and equipment.


Select one:

a. Expenses

b. Liabilities

c. All of the answers correct

d. Assets

Question 18

Answer saved
Marked out of 1.00

Flag question

Question text

A name, term, design, symbol, or other feature that distinguishes an organization or


product from its rivals in the eyes of the customer.

brand
Answer:

Question 19

Answer saved
Marked out of 1.00

Flag question

Question text

Cost of goods, commissions or discounts, variable and fixed expenses.


Select one:
a. Business expenses

b. Fixed assets

c. Gross profit

d. Current liabilities

Question 20

Answer saved
Marked out of 1.00

Flag question

Question text

The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:

a. True

b. False

Question 21

Answer saved
Marked out of 1.00

Flag question

Question text

Packaging refers to
Select one:

a. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company

b. All of the answers correct

c. the way your product or service appears from the outside

d. to your people and how they dress and groom

Question 22

Answer saved
Marked out of 1.00

Flag question

Question text

Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:

a. Invention

b. Apparatus

c. Virtual prototype

d. Simplicity

Question 23

Answer saved
Marked out of 1.00

Flag question
Question text

Purchases is where you track all incoming revenue from what you sell.
Select one:

a. False

b. True

Question 24

Answer saved
Marked out of 1.00

Flag question

Question text

Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:

a. Advertisement

b. Convergent

c. Production

d. Promotion

Question 25

Answer saved
Marked out of 1.00

Flag question
Question text

The arena of competitive or commercial dealings: the world of trade


Select one:

a. Image

b. Market Place

c. Revenue

d. Criteria

Question 26

Answer saved
Marked out of 1.00

Flag question

Question text

Fundamental in establishing the proper policies, leadership, clear guidelines, work


discipline, effective solution methods plus the proper work culture.

management
Answer:

Question 27

Answer saved
Marked out of 1.00

Flag question

Question text
The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.
Select one:

a. False

b. True

Question 28

Answer saved
Marked out of 1.00

Flag question

Question text

Refers to the way your product or service appears from the outside
Select one:

a. No correct answer

b. Machine

c. Packaging

d. Expenses

Question 29

Answer saved
Marked out of 1.00
Flag question

Question text

One of the most powerful financial tools available to any small-business owner.
Select one:

a. Financial budget

b. Business models

c. Business Budgeting

d. Investment Model

Question 30

Answer saved
Marked out of 1.00

Flag question

Question text

A first, typical or preliminary model of something, especially a machine, from which


other forms are developed or copied.

prototype
Answer:

Question 31

Answer saved
Marked out of 1.00
Flag question

Question text

A brand is a name, term, design, symbol, or other feature that distinguishes an


organization or product from its rivals in the eyes of the customer.
Select one:

a. True

b. False

Question 32

Answer saved
Marked out of 1.00

Flag question

Question text

The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
Select one:

a. Be interesting, and give

b. Listen, do not just talk

c. Ask, do not tell

d. Be real, and have a story

Question 33
Answer saved
Marked out of 1.00

Flag question

Question text

People form their first impression within the first


Select one:

a. 40 seconds

b. 30 seconds

c. 20 seconds

d. 10 seconds

Question 34

Answer saved
Marked out of 1.00

Flag question

Question text

The 4P's of marketing has no weaknesses.


Select one:

a. False

b. True

Question 35
Answer saved
Marked out of 1.00

Flag question

Question text

The first step in developing a financial management system is the creation of financial
statements.
Select one:

a. True

b. False

Question 36

Answer saved
Marked out of 1.00

Flag question

Question text

Unique from their competition and often become among the most memorable.
obscure brand names
Answer:

Question 37

Answer saved
Marked out of 1.00
Flag question

Question text

Your projections should be


Select one:

a. Overly cautious worst-case scenarios

b. Realistic in-between

c. Overly optimistic best-case scenarios

d. All of the answers correct

Question 38

Answer saved
Marked out of 1.00

Flag question

Question text

Promotion refers to the way your product or service appears from the outside.
Select one:

a. False

b. True

Question 39

Answer saved
Marked out of 1.00
Flag question

Question text

A physical product is developed.


Select one:

a. Test Market

b. Business Analysis

c. Product Development

d. Commercialize

Question 40

Answer saved
Marked out of 1.00

Flag question

Question text

A straightforward product design is essential.


Select one:

a. False

b. True

Question 41

Answer saved
Marked out of 1.00
Flag question

Question text

It is important to protect your name to the appropriate degree.


Protect your brand name
Answer:

Question 42

Answer saved
Marked out of 1.00

Flag question

Question text

After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:

Question 43

Answer saved
Marked out of 1.00

Flag question

Question text
The most successful companies pick a competitive position from which they know their
brands can survive.
Select one:

a. True

b. False

Question 44

Answer saved
Marked out of 1.00

Flag question

Question text

These selling, generaland administrative expenses are necessary to run the business.
Select one:

a. Operating expenses

b. Net profit before taxes

c. Costs of goods sold

d. Net profit after taxes

Question 45

Answer saved
Marked out of 1.00

Flag question

Question text
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.

product development
Answer:

Question 46

Answer saved
Marked out of 1.00

Flag question

Question text

This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
Select one:

a. Savvy

b. Either of the given choices are correct

c. Perceptive

d. Both of the given choices are correct

Question 47

Answer saved
Marked out of 1.00

Flag question

Question text
Reward your followers with something special and exclusive
Select one:

a. Have a payoff, and say thank you

b. Be interesting, and give

c. Be interested, and respond

d. Ask, do not tell

Question 48

Answer saved
Marked out of 1.00

Flag question

Question text

An increase in prices can cause sales to drop.


Select one:

a. True

b. False

Question 49

Answer saved
Marked out of 1.00

Flag question

Question text
A great equalizer for the cash-strapped entrepreneur.
social media
Answer:

Question 50

Answer saved
Marked out of 1.00

Flag question

Question text

A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:

a. Positioning

b. Promotion

c. Interest

d. All of the answers correct

Buy less, but are useful as in aggregate they may buy quite a lot.

Select one:

a. Minor customers

b. Major customers

c. Competitors
d. Suppliers

Question 2

Answer saved

Marked out of 1.00

Not flagged Flag question

Question text

Besides the inability to secure any type of employment this is the most basic reason
for self-employment.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Need to improve personal income

d. Love for adventure

Question 3

Answer saved

Marked out of 1.00

Not flagged Flag question

Question text

Fill in the blanks.

Answer

Psychographic

The desire for status, enhanced appearance and more money are examples of this
variable.
Question 4

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Your target market should be measurable, sufficiently large and Answer

reachable

Question 5

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What is/are the thing/s you need to know before you can sell to a potential customer?

Select one:

a. If buying from you would you offer the customer any benefits

b. All of the answers correct

c. If the customer is happy with their current supplier

d. Who the customer's current supplier is

Question 6

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

Enables you to concentrate on and solve your target market's problems.

Select one:

a. Silent need

b. Outside-in approach

c. No correct answer

d. Stated need

Question 7

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Critical to determining attractiveness.

Select one:

a. Duration

b. Growth

c. Ability

d. Risks

Question 8

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.

Select one:

a. Locus of control

b. Need to achieve

c. Risk bearing

d. No correct answer

Question 9

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Explicit statements from your market that declare, "I want a product to do X".

Select one:

a. Risk and rewards

b. Stated Needs

c. Market Forecast

d. Marketing Effort

Question 10

Not yet answered

Marked out of 1.00


Not flaggedFlag question

Question text

The interaction with competitors is usually directly

Select one:

a. Friendly

b. Hostile

c. Pleasant

d. Antagonistic

Question 11

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.

Select one:

a. What they think about you

b. What makes them feel good about buying

c. What they think about your competitors

d. What they expect of you

Question 12

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of operating their own business.

Select one:

a. Need to achieve

b. Locus of control

c. Risk bearing

d. Self-confidence

Question 13

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customer classification depending on profitability.

Select one:

a. Product Concept

b. Distribution cost

c. Profit tiers

d. Marketing Cost

Question 14

Not yet answered

Marked out of 1.00


Not flaggedFlag question

Question text

People in your target market who are not currently looking for a solution.

Select one:

a. Target market users

b. Market Segment

c. Long-term competitive advantage

d. Strategic Mindset

Question 15

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs have strong desire to achieve higher goals.

Select one:

a. Silent needs

b. An eye for opportunity

c. All of the answers correct

d. Need to achieve

Question 16

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

The act of utilizing the promotional mix

Select one:

a. Process of promotion

b. Marketing Cost

c. Distribution cost

d. Profit tiers

Question 17

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.

Select one:

a. Opportunity Recognizers

b. Focus on profits

c. An eye for opportunity

d. Business Plan

Question 18

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

To make a product successful, you must be.

Select one:

a. Both of the given choices are correct

b. Emotionally committed to its success

c. Personally committed to its success

d. Either of the given choices are correct

Question 19

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If I had asked people what they wanted, they would have said faster horses.

Select one:

a. Michael Smith

b. Henry Ford

c. J.B. Say

d. Jonathan Bender

Question 20

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.

Select one:

a. All of the answers correct

b. In a competitive market

c. In any market available

d. In the right market

Question 21

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

This is not essential, but is normally a great help in thinking through the case for a
new business.

Select one:

a. No correct answer

b. Both of the given choices are correct

c. A formal business plan

d. A market research

Question 22

Not yet answered

Marked out of 1.00


Not flaggedFlag question

Question text

In Entrepreneurship, you may become stressed. Why?

Select one:

a. Both of the given choices are correct

b. No correct answer

c. You manage expansion

d. You manage cash flow

Question 23

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Without developing a core competency, a company may be highly profitable.

Select one:

a. Long term

b. Only for a short period

c. Occasionally

d. No correct answer

Question 24

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

Companies would always give the best service and other benefits to this type of
customers.

Select one:

a. Lead

b. Iron

c. Platinum

d. Gold

Question 25

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Your skill at this is critical to your success.

Select one:

a. Customer

b. Target market users

c. Existing Customers

d. No correct answer

Question 26

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

How many new businesses fail within 18 months of getting started?

Select one:

a. Thirty-five

b. Three out of five

c. Five

d. Three

Question 27

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It becomes difficult especially in a service environment where labor as well as time


also has a cost factor associated with it.

Select one:

a. Technical/technology capabilities

b. Opportunity Recognizers

c. Research and Development

d. Calculating cost per customer

Question 28

Not yet answered

Marked out of 1.00

Not flaggedFlag question


Question text

Fill in the blanks.

If you have a retail outlet, you have the means of distributing a customer comment
card or Answer

questionnaire

Question 29

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

demographic

A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.

Question 30

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

People who have already purchased your product.

Select one:

a. Customers

b. Both of the given choices are correct

c. Existing Customers

d. No correct answer

Question 31

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies have systems in place to avoid this type of customers.

Select one:

a. Iron

b. Platinum

c. Lead

d. Gold

Question 32

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

Outsourcing can give short term

Select one:

a. Core Capabilities

b. Competitive Advantage

c. Technical Capabilities

d. Core Competency

Question 33

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customers understand problems, but they cannot help you to move your product
forward.

Select one:

a. Focusing only on innovation and the competition.

b. Focusing only on customers

c. Focusing only on revenue

d. All of the answers correct

Question 34

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

The total cost associated with delivering goods or services to customers.

Select one:

a. Marketing Cost

b. All of the answers correct

c. Target Market

d. Distribution cost

Question 35

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If your customers enjoy dealing with you, they are likely to buy more. In addition,
you can only tackle problems that customers have if you know what they are.

Select one:

a. What they think about your competitors

b. What they expect of you

c. What makes them feel good about buying

d. What they think about you

Question 36

Not yet answered

Marked out of 1.00

Not flaggedFlag question


Question text

Helps in growing branches of different businesses and then these businesses grow
products as fruit.

Select one:

a. Core competency trunk

b. Long-term competitive advantage

c. No correct answer

d. Choosing that product or service

Question 37

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.

Select one:

a. Teacher

b. Recruiter

c. Business Reporter

d. Sales

Question 38

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

Which of these states the importance of core competencies?

Select one:

a. No correct answer

b. Help in the development of core products

c. Indicator that resources are being used in the right places in the right amount

d. Both of the given choices are correct

Question 39

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs believe in their own ability to control the consequences of their


endeavor by influencing their socio-economic environment rather than leave
everything to luck.

Select one:

a. Self-confidence

b. Risk bearing

c. Need to achieve

d. Locus of control

Question 40

Answer saved
Marked out of 1.00

FlaggedRemove flag

Question text

Entrepreneurs are always alert to opportunities.

Select one:

a. Stability and structure

b. Opportunity Recognizers

c. An eye for opportunity

d. Stated needs

Question 41

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.

Select one:

a. Need to improve personal income

b. Inability to secure a desirable job

c. To fulfill a life-long ambition

d. Love for adventure


Question 42

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Attempt to get an understanding of a specific market segment by questioning eight to


12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.

Select one:

a. Focus groups

b. All of the answers are correct

c. Interviews

d. Surveys

Question 43

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

The most important advantage of having core competencies is having this.

Select one:

a. No correct answer

b. Long-term competitive advantage

c. Core competency trunk


d. Choosing that product or service

Question 44

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these questions will help you analyze the product or service from the
customer's point of view?

Select one:

a. Can you see yourself selling this product or service for the next five to 10 years?

b. Who is going to sell the product?

c. What does the product achieve, avoid or preserve for the customer?

d. Is there a real demand for the product at the price you will have to charge?

Question 45

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

When teaching the entrepreneurial side, which one should you focus on?

Select one:

a. Math to business

b. History to innovation

c. Literature to persuasive advertising


d. All of the answers are correct

Question 46

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What are things you need to know about your customers?

Select one:

a. Both of the given choices are correct

b. Why they buy, when they buy, how they buy

c. Either of the given choices are correct

d. Who they are, what they do,

Question 47

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these is a factor to consider before going into self-employment?

Select one:

a. Business Idea

b. Raw Materials

c. Legal Issues

d. All of the answers correct


Question 48

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Problems with yet undefined solutions.

Select one:

a. No correct answer

b. Silent Needs

c. Both of the given choices are correct

d. Stated Needs

Question 49

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The costs incurred to deliver the product from the production unit to the end user. It is
a broad terminology and it includes several costs.

Select one:

a. Marketing Cost

b. Target Market

c. Distribution cost

d. All of the answers correct


Question 50

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Surveys

Typically, anonymous and try to reach as many members of a target market as


possible

Second file

Your projections should be

Select one:

a. Realistic in-between

b. All of the answers correct

c. Overly optimistic best-case scenarios

d. Overly cautious worst-case scenarios

A great equalizer for the cash-strapped entrepreneur.

Social media
Answer:
Most customers think of you in terms of a single attribute, either positive or negative.

Attribution theory
Answer:

Cost of goods, commissions or discounts, variable and fixed expenses.

Select one:

a. Business expenses

b. Gross profit

c. Fixed assets

d. Current liabilities

Which of these is a key financial statement?

Select one:

a. Balance sheet

b. All of the answers correct

c. Income statement

d. Cash flow statement

A document that records a business dealing.

business record
Answer:

Many business owners think of bookkeeping as

Select one:

a. Essential to business
b. Unwelcome chore

c. No correct answer

d. Both of the given choices are correct

This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.

Select one:

a. Test Market

b. Commercialize

c. Product Development

d. Business Analysis

Measures all your revenue sources vs. business expenses for a given time period.

income statement
Answer:

The marketing of goods or services by means of telephone calls, typically unsolicited,


to potential customers.

telemarketing
Answer:

Give the character depth and be genuine.

Select one:

a. Listen, do not just talk

b. Ask, do not tell

c. Be real, and have a story

d. Be interesting, and give


All material needed to clean and package are always available and are placed to minimize
effort.

Select one:

a. False

b. True

A physical product is developed.

Select one:

a. Commercialize

b. Test Market

c. Business Analysis

d. Product Development

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text

If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.

branding efforts
Answer:

Question 16
Answer saved
Marked out of 1.00
Flag question

Question text

Shows the company's real bottom line.

Select one:

a. Operating expenses

b. Income

c. Net profit after taxes

d. Cost of goods

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text

The 4P's of marketing has no weaknesses.

Select one:

a. False

b. True

Question 18
Answer saved
Marked out of 1.00
Flag question

Question text

To succeed, you need to know this about your brand.

true perception
Answer:

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text

This is the biggest cost of all for many businesses.

Select one:

a. Payroll Expenses

b. Accounts Payable

c. Accounts Receivable

d. Loans Payable

Question 20
Answer saved
Marked out of 1.00
Flag question

Question text

This figure represents the amount of income earned by the business before paying
taxes.

Select one:

a. Costs of goods sold

b. Operating expenses

c. Net profit before taxes

d. Net profit after taxes

Question 21
Answer saved
Marked out of 1.00

Flag question

Question text

Implies the person behind the brand name has a credibility to be in this business, a pride
of workmanship and a moral standard.

family name
Answer:

Question 22
Answer saved
Marked out of 1.00
Flag question

Question text

The most successful companies pick this from which they know their brands can win.

competitive position
Answer:

Question 23
Answer saved
Marked out of 1.00

Flag question

Question text

The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.

marketing mix
Answer:

Every business needs a reason for their customers to buy from them and not their
competitors.

Unique Sales propositon


Answer:

Question 25
Answer saved
Marked out of 1.00
Flag question

Question text

The marketing mix can be divided into four groups of variables commonly known as
the four P's.

Select one:

a. True

b. False

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text

The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.

Select one:

a. False

b. True

The beliefs or opinions that are generally held about someone or something.
reputation
Answer:

Question 28
Answer saved
Marked out of 1.00

Flag question

Question text

Which of these is an example of a bookkeeping account?

Select one:

a. All of the answers correct

b. Loans Payable

c. Accounts Receivable

d. Accounts Payable

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text

The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.

Select one:
a. True

b. False

Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.

cash flow statement


Answer:

A specific, defined series of activities used in marketing a new or changed product or


service, or in using new marketing channels and methods.

Marketing campaign
Answer:

Includes all the ways you tell your customers about your products or services and how
you then market and sell to them

Select one:

a. Advertisement

b. Convergent

c. Production

d. Promotion

What you plan to sell, and what will convince people to buy.

Select one:

a. Gross margin model

b. Operating model

c. Revenue model
d. Working capital model

A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.

value chain
Answer:

Marketing Strategy is designed to meet the company's marketing objectives by


providing its customers with value.

Select one:

a. True

b. False

Designed to meet the company's marketing objectives by providing its customers with
value.

Marketing Strategy
Answer:

An increase in prices can cause sales to drop.

Select one:

a. False

b. True

Question 38
Answer saved
Marked out of 1.00
Flag question

Question text

Hear the conversation first, and then participate.

Select one:

a. Be real, and have a story

b. Be interesting, and give

c. Listen, do not just talk

d. Ask, do not tell

Question 39
Answer saved
Marked out of 1.00

Flag question

Question text

A written report of the financial condition of a firm.

Financial statement
Answer:

Designed to meet the company’s marketing objectives by providing its customers with
value.

Marketing Strategy
Answer:
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."

Select one:

a. Jack Trout

b. Al Reis

c. Jim Collins

d. Thomas J. Watson, Sr.

This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.

Select one:

a. Business Analysis

b. Commercialize

c. Test Market

d. Product Development

Budgeting only the income statement also allows a full analysis of the effect of
potential capital expenditures on your financial picture.

Select one:

a. True

b. False

Question 44
Answer saved
Marked out of 1.00

Flag question

Question text

The most successful companies pick a competitive position from which they know their
brands can survive.

Select one:

a. False

b. True

Question 45
Answer saved
Marked out of 1.00

Flag question

Question text

Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.

Select one:

a. Be interesting, and give

b. Have a payoff, and say thank you

c. Ask, do not tell

d. Be interested, and respond

Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
balance sheet
Answer:

Question 47
Answer saved
Marked out of 1.00

Flag question

Question text

Include all overhead and labor expenses associated with the operations of the business.

Select one:

a. Cost of goods

b. Income

c. Gross profit margin

d. Operating expenses

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text

Which of these should be included in your financial statements?

Select one:

a. Income statement

b. Balance sheet

c. Cash-flow statement
d. All of the answers correct

It is important to protect your name to the appropriate degree.

Protect your brand name


Answer:

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text

Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.

Production cost
Answer:

PUTANG ITA MO AAHAHAHAHAHHAHA

demographic

A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.

Question 2
Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Need to improve personal income

d. Love for adventure

Question 3

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Those who sell non-competing products and which generally help your sales.

Select one:

a. Competitors

b. Complementors

c. Influencers

d. Substitutors

Question 4
Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies have systems in place to avoid this type of customers.

Select one:

a. Gold

b. Iron

c. Platinum

d. Lead

Question 5

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies would always give the best service and other benefits to this type of
customers.

Select one:

a. Iron

b. Platinum

c. Gold

d. Lead

Question 6
Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Your target market should be measurable, sufficiently large and

Answer

reachable

Question 7

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Buy less, but are useful as in aggregate they may buy quite a lot.

Select one:

a. Major customers

b. Competitors

c. Suppliers
d. Minor customers

Question 8

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.

Select one:

a. An eye for opportunity

b. All of the answers correct

c. Opportunity Recognizers

d. Need to achieve

Question 9

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of operating their own business.

Select one:

a. Need to achieve

b. Locus of control
c. Risk bearing

d. Self-confidence

Question 10

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Outsourcing can give short term

Select one:

a. Core Capabilities

b. Core Competency

c. Competitive Advantage

d. Technical Capabilities

Question 11

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.

Select one:

a. Teacher

b. Recruiter
c. Sales

d. Business Reporter

Question 12

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know what makes them tick, you can serve them in the way they prefer.

Select one:

a. What they think about you

b. What they expect of you

c. What they think about your competitors

d. What makes them feel good about buying

Question 13

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What are things you need to know about your customers?

Select one:

a. Who they are, what they do,

b. Why they buy, when they buy, how they buy

c. Both of the given choices are correct


d. Either of the given choices are correct

Question 14

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

When teaching the entrepreneurial side, which one should you focus on?

Select one:

a. Literature to persuasive advertising

b. All of the answers are correct

c. Math to business

d. History to innovation

Question 15

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Problems with yet undefined solutions.

Select one:

a. Silent Needs

b. Stated Needs

c. Both of the given choices are correct

d. No correct answer
Question 16

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

As an organization, they developed products that are rich in design and user
experience.

Select one:

a. Netflix

b. NEC

c. Apple

d. Canon

Question 17

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The costs incurred to deliver the product from the production unit to the end user. It is
a broad terminology and it includes several costs.

Select one:

a. Target Market

b. Marketing Cost

c. Distribution cost
d. All of the answers correct

Question 18

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customers understand problems, but they cannot help you to move your product
forward.

Select one:

a. Focusing only on customers

b. Focusing only on innovation and the competition.

c. All of the answers correct

d. Focusing only on revenue

Question 19

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Psychographic

The desire for status, enhanced appearance and more money are examples of this
variable.

Question 20

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.

Select one:

a. Focusing only on innovation and the competition.

b. Focusing only on customers

c. All of the answers correct

d. Focusing only on revenue

Question 21

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
Select one:

a. Opportunity Recognizers

b. An eye for opportunity

c. Focus on profits

d. Business Plan

Question 22

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

They may sell directly into the market but largely they need to be kept aligned to your
strategy.

Select one:

a. Major customers

b. Minor customers

c. Competitors

d. Suppliers

Question 23

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If I had asked people what they wanted, they would have said faster horses.
Select one:

a. Henry Ford

b. Jonathan Bender

c. J.B. Say

d. Michael Smith

Question 24

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If your customers enjoy dealing with you, they are likely to buy more. In addition,
you can only tackle problems that customers have if you know what they are.

Select one:

a. What makes them feel good about buying

b. What they expect of you

c. What they think about your competitors

d. What they think about you

Question 25

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs have strong desire to achieve higher goals.


Select one:

a. An eye for opportunity

b. Silent needs

c. Need to achieve

d. All of the answers correct

Question 26

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

A certain amount of risk is involved in all entrepreneurial ventures, and growth is no


different.

Select one:

a. Risk bearing

b. Targeting your market

c. Risk and rewards

d. Choosing that product or service

Question 27

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

How many new businesses fail within 18 months of getting started?


Select one:

a. Thirty-five

b. Three out of five

c. Three

d. Five

Question 28

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Love for adventure

d. Need to improve personal income

Question 29

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customer classification depending on profitability.


Select one:

a. Profit tiers

b. Distribution cost

c. Marketing Cost

d. Product Concept

Question 30

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Without developing a core competency, a company may be highly profitable.

Select one:

a. Only for a short period

b. Occasionally

c. No correct answer

d. Long term

Question 31

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The act of utilizing the promotional mix

Select one:
a. Marketing Cost

b. Process of promotion

c. Profit tiers

d. Distribution cost

Question 32

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What is/are the thing/s you need to know before you can sell to a potential customer?

Select one:

a. If buying from you would you offer the customer any benefits

b. If the customer is happy with their current supplier

c. All of the answers correct

d. Who the customer's current supplier is

Question 33

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these states the importance of core competencies?

Select one:

a. Indicator that resources are being used in the right places in the right amount
b. Help in the development of core products

c. Both of the given choices are correct

d. No correct answer

Question 34

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

This is not essential, but is normally a great help in thinking through the case for a
new business.

Select one:

a. Both of the given choices are correct

b. No correct answer

c. A market research

d. A formal business plan

Question 35

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Attempt to get an understanding of a specific market segment by questioning eight to


12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.

Select one:
a. Interviews

b. Focus groups

c. All of the answers are correct

d. Surveys

Question 36

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It becomes difficult especially in a service environment where labor as well as time


also has a cost factor associated with it.

Select one:

a. Technical/technology capabilities

b. Calculating cost per customer

c. Opportunity Recognizers

d. Research and Development

Question 37

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
Select one:

a. What they think about your competitors

b. What they expect of you

c. What makes them feel good about buying

d. What they think about you

Question 38

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Critical to determining attractiveness.

Select one:

a. Growth

b. Ability

c. Risks

d. Duration

Question 39

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To make a product successful, you must be.

Select one:
a. Both of the given choices are correct

b. Emotionally committed to its success

c. Personally committed to its success

d. Either of the given choices are correct

Question 40

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Surveys

Typically, anonymous and try to reach as many members of a target market as


possible

Question 41

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
Select one:

a. Inability to secure a desirable job

b. Need to improve personal income

c. Love for adventure

d. To fulfill a life-long ambition

Question 42

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Enables you to concentrate on and solve your target market's problems.

Select one:

a. Stated need

b. Outside-in approach

c. Silent need

d. No correct answer

Question 43

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

People who have already purchased your product.

Select one:
a. No correct answer

b. Both of the given choices are correct

c. Existing Customers

d. Customers

Question 44

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.

Select one:

a. Need to achieve

b. Locus of control

c. Risk bearing

d. No correct answer

Question 45

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
Select one:

a. Apple

b. Canon

c. Netflix

d. NEC

Question 46

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The total cost associated with delivering goods or services to customers.

Select one:

a. All of the answers correct

b. Distribution cost

c. Marketing Cost

d. Target Market

Question 47

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

His definition of entrepreneurship placed an emphasis on innovation.

Select one:
a. Rotte MacClellan

b. M. M. P. AKhouri

c. J.B. Say

d. Joseph Schumpeter

Question 48

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these questions will help you analyze the product or service from the
customer's point of view?

Select one:

a. What does the product achieve, avoid or preserve for the customer?

b. Who is going to sell the product?

c. Is there a real demand for the product at the price you will have to charge?

d. Can you see yourself selling this product or service for the next five to 10 years?

Question 49

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs believe in their own ability to control the consequences of their


endeavor by influencing their socio-economic environment rather than leave
everything to luck.
Select one:

a. Self-confidence

b. Risk bearing

c. Need to achieve

d. Locus of control

Question 50

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Explicit statements from your market that declare, "I want a product to do X".

Select one:

a. Stated Needs

b. Risk and rewards

c. Marketing Effort

d. Market Forecast

A document that records a business dealing.

-business record

Not the same as a prototype, but some manufacturers try to sell them as such.

Select one:

a. Virtual prototype
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.

Select one:

b. Business Analysis

A notice or announcement in a public medium promoting a product, service, or event

Select one:

d. Advertisement

This is the biggest cost of all for many businesses.

Select one:

b. Payroll Expenses

Most customers think of you in terms of a single attribute, either positive or negative.

-Virtual prototype

A value that will purchase a finite quantity, weight, or other measure of a good or
service

Select one:

a. Price
Protects the business in the event of litigation.

Select one:

a. Liability insurance

People form their first impression within the first

-30 seconds

The 4P's of marketing has no weaknesses.

Select one:

a. True

Image is everything for everyone.

Select one:

b. False

A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:

c. Office Communication

A set of activities that a firm operating in a specific industry performs in order to


deliver a valuable product or service for the market.

-Value Chain

The choice of a target market and formulation of the most appropriate promotion mix
to influence it.

Answer: marketing strategy

A person who writes the text of advertisements or publicity material

Select one:

d. Copywriter

The most successful companies pick a competitive position from which they know
their brands can survive.

Select one:

b. True

By definition, financial projections are estimates of the future financial performance


of a business.
Select one:

a. True

The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.

Select one:

c. Ask, do not tell

The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.

-marketing mix

The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient
information gathering.

Select one:

b. True
The marketing mix can be divided into four groups of variables commonly known as
the four P's.

Select one:

a. true

Records are a legal requirement.

Select one:

a. True

The first step in developing a financial management system is the creation of financial
statements.

Select one:

b. True

Most customers think of you in terms of a single attribute, either positive or negative.

-attribute theory

Fundamental in establishing the proper policies, leadership, clear guidelines, work


discipline, effective solution methods plus the proper work culture.

-management
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.

Select one:

a. True

Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.

Answer: Cash-flow statement

Estimates of the future financial performance of a business.

Answer: financial projections

The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.

Select one:

a. False
After you choose your great brand name, you can create your logo and this.

Answer: after naming

Responsible for every element of your sales, marketing strategies, and activities

-people

Includes all the costs related to the sale of products in inventory.

Select one:

d. Cost of goods

It is important to protect your name to the appropriate degree.

-protect your brand name

Unique from their competition and often become among the most memorable.

Answer: competition

Give the character depth and be genuine.

Select one:
d. Be real, and have a story

A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer

Select one:

a. Positioning

Includes all the ways you tell your customers about your products or services and how
you then market and sell to them

Select one:

c. Promotion

A stock or any other security representing an ownership interest.

Answer: equity

Promotion refers to the way your product or service appears from the outside.

-false
A physical product is developed.

Select one:

c. Product Development

The arena of competitive or commercial dealings: the world of trade

Select one:

a. Market Place

Refers to the way your product or service appears from the outside

Select one:

d. Packaging

Which of these is a key financial statement?

-all of the answers are correct

The marketing of goods or services by means of telephone calls, typically unsolicited,


to potential customers.

Answer: telemarketing
Many business owners think of bookkeeping as

Select one:

b. Unwelcome chore

This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.

Select one:

b. Perceptive

The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.

-market research

A first, typical or preliminary model of something, especially a machine, from which


other forms are developed or copied.

Answer: prototype

The arena of competitive or commercial dealings: the world of trade


Select one:

a. Market Place

Refers to method companies use to price their products or services.

-pricing method

The beliefs or opinions that are generally held about someone or something.

-reputation

Most customers think of you in terms of a single attribute, either positive or negative.

-attribution theory

A great equalizer for the cash-strapped entrepreneur.

-social media

An entrepreneur should maintain records to meet his or her business requirements.

Select one:

True

Cost of goods, commissions or discounts, variable and fixed expenses.


Select one:

c. Fixed assets

The best suppliers will want to talk with you regularly to find out what needs you
have and how they can serve you better.

Select one:

b. True

Include all overhead and labor expenses associated with the operations of the
business.

Select one:

c. Income

Which of these is characteristic of a Cash-Flow Statement?

Select one:

b. All of the answers correct

Your projections should be

Select one:

d. Overly optimistic best-case scenarios


Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else
put together.

Select one:

b. False

Which of these is an example of a bookkeeping account?

Select one:

a. All of the answers correct

The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.

Select one:

a. True

Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.

-balance sheet
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.

-consumer research

A brand is a name, term, design, symbol, or other feature that distinguishes an


organization or product from its rivals in the eyes of the customer.

Select one:

a. True

A name, term, design, symbol, or other feature that distinguishes an organization or


product from its rivals in the eyes of the customer.

-brand

The technical equipment or machinery needed for a particular activity or purpose.

-apparatus

Indicate how similar products are selling in the marketplace, using the market
research that you have collected.

Select one:

b. Create a pricing strategy for the product


It is important to develop this before you start the naming process.

Answer: before you choose a brand name

Which of these is an example of a bookkeeping account?

Select one:

c. All of the answers correct

Purchases is where you track all incoming revenue from what you sell.

Select one:

a. False

Measures all your revenue sources vs. business expenses for a given time period.

-financial statement

Which of these should be included in your financial statements?

Select one:

a. All of the answers correct

To succeed, you need to know this about your brand.


-image

Controlling waste is the key to efficient and profitable production.

Select one:

b. True

This figure represents the amount of income earned by the business before paying
taxes.

Select one:

c. Net profit before taxes

The way in which a company generates revenue and makes a profit from company
operations.

-business model

What you plan to sell, and what will convince people to buy.

Select one:

d. Revenue model

Designed to meet the company’s marketing objectives by providing its customers


with value.

-marketing strategy
Discovered the most important factor applied by the best companies was that they
first "got the right people on the bus and the wrong people off the bus."

Select one:

c. Jim Collins

Include cash, accounts receivable, inventory and equipment.

Select one:

b. Assets

Shows the company's real bottom line.

Select one:

a. Net profit after taxes

A credit check will help reassure you that they will not go out of business when you
need them most.

Select one:

b. True

An increase in prices can cause sales to drop.

Select one:

a. True

Marketing Strategy is designed to meet the company's marketing objectives by


providing its customers with value.

Select one:
b. True

A straightforward product design is essential.

Select one:

b. True

A series of steps that includes the conceptualization, design, development and


marketing of brand new or nearly branded products or services.

-product services

Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.

Answer: variable cost

A strong relationship will only benefit the supplier.

a. False

These selling, generaland administrative expenses are necessary to run the business.

Select one:

d. Operating expenses

A low-cost vendor is your best bet.

Select one:

b. False
If you need to choose a great brand name for your product, service or business, start
by considering the importance of the name in this.

-great brand name

A written report of the financial condition of a firm.

-financial report

Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.

a. False

Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product.

Select one:

a. Marketing Mix and Marketing Strategy

A good, idea, method, information, object or service created as a result of a process


and serves a need or satisfies a want.

a. Product

Packaging refers to

Select one:

c. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company
Budgeting only the income statement also allows a full analysis of the effect of
potential capital expenditures on your financial picture.

Select one:

a. False

Add to the conversation by offering up whatever knowledge you have.

Select one:

a. Be interesting, and give

The first visceral connection the consumer makes with the brand.

Answer: logo

This step provides the organization the ability to not only test the marketing, but also
the product.

Select one:

a. Test Market

Designed to meet the company's marketing objectives by providing its customers with
value.

-marketing strategy

Every business needs a reason for their customers to buy from them and not their
competitors.

-unique sales proposition


Recognize that place goes beyond geographic location.

Select one:

b. Identify the place where the product will be marketed

46/50

As an organization, they developed products that are rich in design and user
experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product
or service for direct use in producing other products or for use in their day-to-day
operations
-industrial

This is not essential, but is normally a great help in thinking through the case for a
new business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague

When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product
forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as
possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this
variable.
- Psychographic

What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment
card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness
and then correct them.

- Perseverance

If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
7/10

This competencies are the collective learning of the organization, especially how to
co-ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.

- Need to achieve

Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger
company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage

9/10

A person who helps others to acquire knowledge, competences or values


-Teacher
A two bladed sword if not handled properly
- outsourcing
Eager for knowledge
- Inquisitive
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Which of these states the importance of core competencies?
-. Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
- Need to improve personal income
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
-Core Competency
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job

Which of this is a personality of an entrepreneur?


-All of the answers correct
Core capabilities are crucial for this
-survival
Entrepreneurs have many
-Possibilities
As an organization, they developed products that are rich in design and user
experience.
-Apple
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
Which of this is a job you can get with an Entrepreneurship degree?
-Both of the given choices are correct
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Act as the glue that bind businesses together as well as pave the way for new business
development
-competences
Coined the term core competency in 1989.
- Both Dr.C.K Prahalad
Entrepreneurs are persistent and strongly believe that working hard will help them
attain their goals.
-An appetite for hard work

Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the
following characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer
which of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition,
you can only tackle problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer
and speak directly to them
-promotional

Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or
service
- Competitor

6/10

Low profit but desirable customers


-think
Net profit is revenue less what costs?
-Sales costs
A company operating in several countries
-Multinational
Accomplishing an aim or purpose
-successful
A thought process or method used to generate creative ideas by exploring many
possible solutions.
-Divergent thinking

The degree to which a business or activity yields profit or financial gain


-Profitability
He coined convergent thinking.
- Joy Paul Guilford

What are things you need to know about your customers?


-Both of the given choices are correct
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
- Segmentation
Includes homes, schools, businesses, and government organizations.
- market for personal computers
Includes not just the people who regularly go there but also everybody who lives
within driving distance.
- market for personal computers
A party that supplies goods or services.
-Supplier
9/10 yung mali ata jan yung #5
Includes all the homes and commercial properties within a logical reach.

-market for downloadable e-books over the internet

What are the four P's of marketing?


-Product, price, place, promotion
The technical equipment or machinery needed for a particular activity or purpose
- apparatus
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
-Brand
Discovered the most important factor applied by the best companies was that they
first "got the right people on the bus and the wrong people off the bus."
-Jim Collins
Hear a person's need, and then share expertise in a personal way that is motivated
other than to help.
-Be interested, and respond
Figured as a percentage of the seller's cost
-Income
Reward your followers with something special and exclusive
- Have a payoff, and say thank you
The last portions of the M's of Production
-materials
Packaging refers to
- All of the answers correct
Responsible for every element of your sales, marketing strategies, and activities
-People

8/10

The most successful companies pick a competitive position from which they know
their brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this
time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also
the product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for
final consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion

8/10

When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
-Ask, do not tell
The overall effect of something
-impression

8/10
If __________ is not properly involved in the other four M's and it is sufficiently
aware of the process and the possible outcomes, the whole operation and even the
problems solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as
possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20

The entire size of the market for a product at a specific time.


-Market Potential
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs have many
- Personalities
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
-Revenue
Strategic architecture is a
- roadmap
Created when such innovation results in new demand
-Wealth
Which of this is a personality of an entrepreneur?
- All of the answers correct
Coined the term core competency in 1989.
-Both Dr.C.K Prahalad
Strategic Architecture requires the distillation of past and present data to answer
which of these questions.
-All of the answers correct
Core competencies play an important role in the process of
-advantage
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
Being an owner is the ultimate career in
-Capitalism
A situation in which an individual works for himself instead of working for an
employer that pays a salary or a wage.
- Self-employed
Crucial when beginning a new enterprise.
-Opportunity Recognition
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
-Entrepreneur
The ability to generate ideas
- Creativity
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
-Does the trait cover a lot of business or is useful only for a single business unit?
Just because you can innovate, does not always mean that you should.
-Focusing only on innovation and the competition.
19/20

A source of input, but not the only source of input


-Customers
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
-Core Capabilities
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
The ability to implement creative ideas
- Innovatineness
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
A person whose job or task is to seek financial support for a charity, institution, or
other enterprise.
-Fund-raiser
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything to luck.
- Locus of Control
An intra company entrepreneur
- Intrapreneur
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of operating their own business.
-Self-confidence
The job of entrepreneur is not for
- Everyone
People who have not yet purchased your product but are considering it
-Prospects
This competencies are the collective learning of the organization, especially how to
co-ordinate the diverse production skill and integrate multiple stream of technologies
- core
Which of these is part of your market?
- All of the answers correct
As an organization, they developed products that are rich in design and user
experience.
-Apple
Act as the glue that bind businesses together as well as pave the way for new business
development
-. competences
A new method, idea, product
-Opportunity
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Core capabilities are crucial for this
-survival

19/20

The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a
new business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
-Leadership
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or
usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from
how they want to do it.
-Ability to accept change
Eager for knowledge
- Inquisitive

18/20

People who have already purchased your product.


-Exiting Customers
People in your target market who are not currently looking for a solution.
- Target market users
Entrepreneurs are always alert to opportunities.
- An eye for opportunity
Development of core competencies requires investment in this.
- All of the answers correct
The ability to implement creative ideas
- Innovativeness
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
- Inability to secure a desirable job
Adequate reward
-Profit
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
- Strategic Architecture
You need to have heart, are motivated and
- Driven
A situation in which people lie in wait to make a surprise attack
-Opportunity
In Entrepreneurship, you may become stressed. Why?
-You manage cash flow
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
-Opportunity Realization
A two bladed sword if not handled properly
- Outsourcing
To undertake
-Entreprendre
A reason a person to strike out on his or her own rather than work inside a larger
company.
-All of answers correct
An individual who works to fill job openings in businesses or organizations
-Recruiter
Which of these states the importance of core competencies?
-Both of the given choices are correct
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
-Growth potential
15/20

To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different
complexities at the same time.
-Make stress work for them

Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution,
which in some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable

Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of
customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly known as
the four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial performance of
a business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to
minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you
need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process and
serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited,
to potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and
how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give

ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001
18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the sale
of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new
business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product
forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct
ENTR-122-20172S / ► Week 7: Customer Profitability Analysis / ► Learning
Activity 002 8/10
Companies would always give the best service and other benefits to this type of
customers.
Gold
Low profit but desirable customers
Iron
A party that supplies goods or services.
Supplier
Most profitable customers
Platinum
Unprofitable and undesirable customers
Lead
Extend the application of a method or conclusion
Extrapolate
It is at the center of every successful business.
Understanding customer needs
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
What they think about your competitors
Includes all the homes and commercial properties within a logical reach.
market for a landscaping business
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
Calculating cost per customer

ENTR-122-20172S / ► Week 3: Career Opportunities / ► Learning Activity 001 / ►


9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
Sales
The ability to implement creative ideas
Creativity
You need to have heart, are motivated and
Driven
Eager for knowledge
Inquisitive
The job of entrepreneur is not for
Everyone
Which of this is a personality of an entrepreneur?
All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
How many new businesses fail within 18 months of getting started?
Three out of five

9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five

Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new
business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity

The activity or condition of competing


-Competition
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
Act as the glue that bind businesses together as well as pave the way for new
business development
-competences
This competencies are the collective learning of the organization, especially how to
co-
ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything
to luck.
-Locus of Control
When teaching the entrepreneurial side, which one should you focus on?
-All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them
attain their goals.
-An appetite for hard work
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Eager for knowledge
-Inquisitive
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
A person whose job or task is to seek financial support for a charity, institution, or
other
enterprise.
-Fund-raiser
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
Created when such innovation results in new demand
-Wealth
Entrepreneurs can choose the best way to do something, even if it is different from
how
they want to do it.
-Ability to accept change
The ability to implement creative ideas
-Innovatineness
Entrepreneurship is the career for you if you have this.
-All of the answers correct
Having or showing a strong desire and determination to succeed
-Optimistic
The degree to which a business or activity yields profit or financial gain
-Profitability
The state or condition of yielding a financial profit or gain
-profitable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
most important thing you can do before deciding what to sell
-think
If your customers enjoy dealing with you, they are likely to buy more. In addition,
you
can only tackle problems that customers have if you know what they are.
-What they think about you
Extend the application of a method or conclusion
-Extrapolate
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
Time spent with each customer is different
-therefore the cost is different
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
A financial benefit that is realized when the amount of revenue gained from a
business
activity exceeds the expenses, costs and taxes needed to sustain the activity
-profit
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Includes everyone connected to the web.
-market for downloadable e-books over the internet
It is at the center of every successful business.
-Both of the given choices are correct
Accomplishing an aim or purpose
-successful
Profitable customers
-Gold
To make a product successful, you must be
-Both of the given choices are correct
Companies have systems in place to avoid this type of customers.
-Lead
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-Sales costs
Includes homes, schools, businesses, and government organizations.
-market for personal computers
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
A company in the same industry or a similar industry that offers a similar product or
Service
-Competitor
It becomes difficult especially in a service environment where labor as well as time
also
has a cost factor associated with it.
-Calculating cost per customer
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
What are things you need to know about your customers?
-Both of the given choices are correct
Most profitable customers
-Platinum
A company operating in several countries
-Multinational
If your customers enjoy dealing with you, they are likely to buy more. In addition,
you
can only tackle problems that customers have if you know what they are.
-What they think about you
It is at the center of every successful business.
-Both of the given choices are correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Typically, anonymous and try to reach as many members of a target market as
Possible
-surveys
If your customers enjoy dealing with you, they are likely to buy more. In addition,
you
can only tackle problems that customers have if you know what they are.
-What they think about you
They are like competitors but their products are not the same.
-Substitutors
Includes not just the people who regularly go there but also everybody who lives
within
driving distance.
-market of a local movie theater or restaurant
Any group of actual or potential buyers of a product.
-Market
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-All of the answers correct
For a product or service to succeed, it must be the right product being sold
-All of the answers correct
Includes all the homes and commercial properties within a logical reach.
-market for a landscaping business
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
A series of interviews of people in your target market.
-Market Validation
Low profit but desirable customers
-Iron
An overriding issue in target market selection
-profitability
Those who sell non-competing products and which generally help your sales.
-Complementors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
A thing that is accepted as true or as certain to happen, without proof.
-Assumption
In this type of market, individuals, groups or organizations that purchase your product
or service for direct use in producing other products or for use in their day-to-day
operations
-industrial
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
-Market Research
A thought process or method used to generate creative ideas by exploring many
possible solutions.
-Divergent thinking
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your biggest advocates who want to help you.
-Your respondents
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
most important thing you can do before deciding what to sell
-think
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building
materials
-climate
The ability to give the correct answer to standard questions that do not require
significant creativity.
-Convergent thinking
A characteristic of a product/service that automatically comes with it
-feature
Which of the following should be a characteristic of your market?
-All of the answers correct
Companies would always give the best service and other benefits to this type of
customers.
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution,
which in
some cases is a 'correct' solution
-divergent
How do you get started using a survey and a targeted audience to make smart
decisions?
-Both of the given choices are correct
A valuable exercise and can create preliminary benchmarks.
-Surveying existing customers
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
Ideally face to face, where you are still trying to understand the target audience and
how real the pain point is.
-interview
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market

Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case for a
new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In addition,
you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as time
also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are

examples of this variable.


-psychographic v
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Critical to determining attractiveness.
-Duration
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
-Focus on profits
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups

Question 1
Answer saved
Marked out of 1.00
Question text
Explicit statements from your market that declare, "I want a product to do X".
Select one:
a. Stated Needs
b. Market Forecast
c. Marketing Effort
d. Risk and rewards
Question 2
Answer saved
Marked out of 1.00
Question text
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
Select one:
a. Focusing only on revenue
b. Focusing only on customers
c. All of the answers correct
d. Focusing only on innovation and the competition.
Question 3
Answer saved
Marked out of 1.00
Question text
People who have already purchased your product.
Select one:
a. Customers
b. No correct answer
c. Existing Customers
d. Both of the given choices are correct
Question 4
Answer saved
Marked out of 1.00
Question text
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
Select one:
a. What they expect of you
b. What they think about your competitors
c. What they think about you
d. What makes them feel good about buying
Question 5
Answer saved
Marked out of 1.00
Question text
Customer classification depending on profitability.
Select one:
a. Profit tiers
b. Marketing Cost
c. Distribution cost
d. Product Concept
Question 6
Answer saved
Marked out of 1.00
Question text
Companies have systems in place to avoid this type of customers.
Select one:
a. Gold
b. Platinum
c. Lead
d. Iron
Question 7
Answer saved
Marked out of 1.00
Question text
When teaching the entrepreneurial side, which one should you focus on?
Select one:
a. History to innovation
b. All of the answers are correct
c. Literature to persuasive advertising
d. Math to business
Question 8
Answer saved
Marked out of 1.00
Question text
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
Select one:
a. Risk bearing
b. Self-confidence
c. Locus of control
d. Need to achieve
Question 9
Answer saved
Marked out of 1.00
Question text
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
Select one:
a. An eye for opportunity
b. Focus on profits
c. Opportunity Recognizers
d. Business Plan
Question 10
Answer saved
Marked out of 1.00
Question text
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
Select one:
a. Need to improve personal income
b. To fulfill a life-long ambition
c. Inability to secure a desirable job
d. Love for adventure
Question 11
Answer saved
Marked out of 1.00
Question text
People in your target market who are not currently looking for a solution.
Select one:
a. Target market users
b. Long-term competitive advantage
c. Strategic Mindset
d. Market Segment
Question 12
Answer saved
Marked out of 1.00
Question text
Companies would always give the best service and other benefits to this type of
customers.
Select one:
a. Iron
b. Gold
c. Lead
d. Platinum
Question 13
Answer saved
Marked out of 1.00
Question text
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
Select one:
a. No correct answer
b. Core competency trunk
c. Long-term competitive advantage
d. Choosing that product or service
Question 14
Answer saved
Marked out of 1.00
Question text
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
Select one:
a. Netflix
b. Canon
c. NEC
d. Apple
Question 15
Answer saved
Marked out of 1.00
Question text
Fill in the blanks.
reachable
Your target market should be measurable, sufficiently large and Answer .

Question 16
Answer saved
Marked out of 1.00
Question text
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
Select one:
a. Major customers
b. Suppliers
c. Minor customers
d. Competitors
Question 17
Answer saved
Marked out of 1.00
Question text
Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Suppliers
b. Major customers
c. Minor customers
d. Competitors
Question 18
Answer saved
Marked out of 1.00
Question text
Fill in the blanks.
Surveys
Answer Typically, anonymous and try to reach as many members of a target
market as possible
Question 19
Answer saved
Marked out of 1.00
Question text
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
Select one:
a. Technical/technology capabilities
b. Opportunity Recognizers
c. Calculating cost per customer
d. Research and Development
Question 20
Answer saved
Marked out of 1.00
Question text
Which of these questions will help you analyze the product or service from the
customer's point of view?
Select one:
a. Can you see yourself selling this product or service for the next five to 10 years?
b. Who is going to sell the product?
c. What does the product achieve, avoid or preserve for the customer?
d. Is there a real demand for the product at the price you will have to charge?
Question 21
Answer saved
Marked out of 1.00
Question text
The costs incurred to deliver the product from the production unit to the end user. It is a
broad terminology and it includes several costs.
Select one:
a. All of the answers correct
b. Marketing Cost
c. Target Market
d. Distribution cost
Question 22
Answer saved
Marked out of 1.00
Question text
Which of these is a factor to consider before going into self-employment?
Select one:
a. Legal Issues
b. Raw Materials
c. All of the answers correct
d. Business Idea
Question 23
Answer saved
Marked out of 1.00
Question text
Outsourcing can give short term
Select one:
a. Competitive Advantage
b. Technical Capabilities
c. Core Competency
d. Core Capabilities
Question 24
Answer saved
Marked out of 1.00
Question text
What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. All of the answers correct
b. If buying from you would you offer the customer any benefits
c. If the customer is happy with their current supplier
d. Who the customer's current supplier is
Question 25
Answer saved
Marked out of 1.00
Question text
The interaction with competitors is usually directly
Select one:
a. Friendly
b. Hostile
c. Pleasant
d. Antagonistic
Question 26
Answer saved
Marked out of 1.00
Question text
Fill in the blanks.
If you have a retail outlet, you have the means of distributing a customer comment card
questionnair
or Answer .
Question 27
Answer saved
Marked out of 1.00
Question text
As an organization, they developed products that are rich in design and user experience.
Select one:
a. Canon
b. Apple
c. Netflix
d. NEC
Question 28
Answer saved
Marked out of 1.00
Question text
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
Select one:
a. An eye for opportunity
b. All of the answers correct
c. Need to achieve
d. Opportunity Recognizers
Question 29
Answer saved
Marked out of 1.00
Question text
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
Select one:
a. Risk and rewards
b. Choosing that product or service
c. Risk bearing
d. Targeting your market
Question 30
Answer saved
Marked out of 1.00
Question text
How many new businesses fail within 18 months of getting started?
Select one:
a. Three out of five
b. Five
c. Thirty-five
d. Three
Question 31
Answer saved
Marked out of 1.00
Question text
To make a product successful, you must be.
Select one:
a. Both of the given choices are correct
b. Emotionally committed to its success
c. Personally committed to its success
d. Either of the given choices are correct
Question 32
Answer saved
Marked out of 1.00
Question text
In Entrepreneurship, you may become stressed. Why?
Select one:
a. No correct answer
b. You manage cash flow
c. Both of the given choices are correct
d. You manage expansion
Question 33
Answer saved
Marked out of 1.00
Question text
The total cost associated with delivering goods or services to customers.
Select one:
a. Distribution cost
b. Marketing Cost
c. All of the answers correct
d. Target Market
Question 34
Answer saved
Marked out of 1.00
Question text
Customers understand problems, but they cannot help you to move your product
forward.
Select one:
a. Focusing only on revenue
b. All of the answers correct
c. Focusing only on innovation and the competition.
d. Focusing only on customers
Question 35
Answer saved
Marked out of 1.00
Question text
The most important advantage of having core competencies is having this.
Select one:
a. No correct answer
b. Core competency trunk
c. Long-term competitive advantage
d. Choosing that product or service
Question 36
Answer saved
Marked out of 1.00
Question text
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
Select one:
a. Need to achieve
b. Self-confidence
c. Risk bearing
d. Locus of control
Question 37
Answer saved
Marked out of 1.00
Question text
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
Select one:
a. No correct answer
b. Need to achieve
c. Risk bearing
d. Locus of control
Question 38
Answer saved
Marked out of 1.00
Question text
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
Select one:
a. In the right market
b. In a competitive market
c. In any market available
d. All of the answers correct
Question 39
Answer saved
Marked out of 1.00
Question text
Fill in the blanks.
Demograph
Answer A profile for a business would include such factors as customer size,
number of employees, type of products, and annual revenue.
Question 40
Answer saved
Marked out of 1.00
Question text
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
Select one:
a. What they think about you
b. What makes them feel good about buying
c. What they expect of you
d. What they think about your competitors
Question 41
Answer saved
Marked out of 1.00
Question text
This is not essential, but is normally a great help in thinking through the case for a new
business.
Select one:
a. No correct answer
b. A formal business plan
c. Both of the given choices are correct
d. A market research
Question 42
Answer saved
Marked out of 1.00
Question text
If you know what makes them tick, you can serve them in the way they prefer.
Select one:
a. What they think about you
b. What they think about your competitors
c. What they expect of you
d. What makes them feel good about buying
Question 43
Answer saved
Marked out of 1.00
Question text
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
Select one:
a. Love for adventure
b. Inability to secure a desirable job
c. To fulfill a life-long ambition
d. Need to improve personal income
Question 44
Answer saved
Marked out of 1.00
Question text
Entrepreneurs have strong desire to achieve higher goals.
Select one:
a. Silent needs
b. Need to achieve
c. An eye for opportunity
d. All of the answers correct
Question 45
Answer saved
Marked out of 1.00
Question text
Problems with yet undefined solutions.
Select one:
a. Both of the given choices are correct
b. Silent Needs
c. Stated Needs
d. No correct answer
Question 46
Answer saved
Marked out of 1.00
Question text
Fill in the blanks.
Psychographic
Answer The desire for status, enhanced appearance and more money are
examples of this variable.

Question 47
Answer saved
Marked out of 1.00
Question text
The act of utilizing the promotional mix
Select one:
a. Marketing Cost
b. Profit tiers
c. Distribution cost
d. Process of promotion
Question 48
Answer saved
Marked out of 1.00
Question text
Critical to determining attractiveness.
Select one:
a. Duration
b. Ability
c. Growth
d. Risks
Question 49
Answer saved
Marked out of 1.00
Question text
Entrepreneurs are always alert to opportunities.
Select one:
a. An eye for opportunity
b. Stated needs
c. Opportunity Recognizers
d. Stability and structure
Question 50
Answer saved
Marked out of 1.00
Question text
Your skill at this is critical to your success.
Select one:
a. No correct answer
b. Customer
c. Target market users
d. Existing Customers

Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
Select one:
a. markup
b. internet
c. Revenue
d. Depreciation
e. Shortlist
f. Exhibitions
g. Interest
h. Budgets
i. Supplier
j. Income
Hear the conversation first, and then participate.
Select one:
a. Be real, and have a story
b. Ask, do not tell
c. Be interesting, and give
d. Listen, do not just talk
Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product.
Select one:
a. 7P's of Marketing
b. Pricing strategy and promotional techniques
c. Marketing Mix and Marketing Strategy
d. Product, price, place promotion
What are the four P's of marketing?
Select one:
a. Promotion, packaging, positioning, place
b. Product, positioning, place, promotion
c. People, positioning, packaging, place
d. Product, price, place, promotion
Figured as a percentage of the seller's cost
Select one:
a. Supplier
b. Interest
c. Depreciation
d. Budgets
e. Revenue
f. Shortlist
g. Exhibitions
h. internet
i. Income
j. markup
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. People
b. marketplace
c. Product
d. copywriter
e. Place
f. Price
g. advertisement
h. Promotion
i. Positioning
j. Packaging
Where your product or service is actually sold.
Select one:
a. advertisement
b. Packaging
c. Price
d. copywriter
e. marketplace
f. Product
g. Positioning
h. Promotion
i. Place
j. People
Your brand must be powerful enough to force them out of their routines.
Select one:
a. Craft your image
b. Know What the Customer Wants
c. Get known
d. No correct answer
The second M in the 4M's of Operation
Select one:
a. simultaneously
b. materials
c. sales
d. manager
e. apparatus
f. manpower
g. management
h. controlling
i. production
j. machine
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Listen, do not just talk
b. Be real, and have a story
c. Ask, do not tell
d. Be interesting, and give

A principle or standard by which something may be judged or decide


Select one:
a. intrusion
b. Image
c. Brand
d. logo
e. criteria
f. impression
g. Branding
h. Reputation
i. disruptiveness
j. memorable

Includes all interest payable for debts, both short-term and long-term
Select one:
a. internet
b. Depreciation
c. Exhibitions
d. Budgets
e. Shortlist
f. Income
g. Revenue
h. Supplier
i. Interest
j. markup
If __________ is not properly involved in the other four M's and it is sufficiently aware
of the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
Select one:
a. materials
b. sales
c. manpower
d. controlling
e. production
f. manager
g. simultaneously
h. apparatus
i. management
j. machine
Determines the most efficient way for each portion of the process to be done to
eliminate damage to the product and to eliminate areas where time and manpower are
being wasted
Select one:
a. manpower
b. management
c. machine
d. apparatus
e. controlling
f. manager
g. materials
h. simultaneously
i. sales
j. production
Refers to the way your product or service appears from the outside
Select one:
a. advertisement
b. People
c. Product
d. Positioning
e. copywriter
f. Promotion
g. marketplace
h. Packaging
i. Price
j. Place

Narrow the focus of the product by identifying who will be buying.


Select one:
a. Define the product in detail
b. Describe the targeted audience for the product
c. Create a pricing strategy for the product
d. Define the promotional techniques that you will use for the product
At this stage, the product is available for purchase in the marketplace.
Select one:
a. Product Development
b. Business Analysis
c. Test Market
d. Commercialize

The first visceral connection the consumer makes with the brand
Select one:
a. memorable
b. Reputation
c. Brand
d. intrusion
e. logo
f. criteria
g. disruptiveness
h. Image
i. impression
j. Branding
A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. copywriter
b. People
c. Packaging
d. marketplace
e. Place
f. Positioning
g. advertisement
h. Product
i. Price
j. Promotion
Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
Select one:
a. Ask, do not tell
b. Have a payoff, and say thank you
c. Be interesting, and give
d. Be interested, and respond
Indicate how similar products are selling in the marketplace, using the market research
that you have collected.
Select one:
a. Define the product in detail
b. Describe the targeted audience for the product
c. Define the promotional techniques that you will use for the product
d. Create a pricing strategy for the product
Responsible for every element of your sales, marketing strategies, and activities
Select one:
a. Packaging
b. Positioning
c. advertisement
d. copywriter
e. Promotion
f. marketplace
g. Product
h. People
i. Price
j. Place

ENTR-122-20172S / ► Week 10: Quarterly Examination / ► Quarterly Examination


(46/50) :(
Enables you to concentrate on and solve your target market's problems.
Answer: Outside-in approach
Those who sell non-competing products and which generally help your sales.
Answer: Complementors
Typically, anonymous and try to reach as many members of a target market as
possible
Answer: Surveys
If you know what makes them tick, you can serve them in the way they prefer.
Answer: What makes them feel good about buying
Which of these questions will help you analyze the product or service from the
customer's point of view?
Answer: What does the product achieve, avoid or preserve for the customer?
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of operating their own business.
Answer: Self-confidence
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
Answer: Focusing only on revenue
Your target market should be measurable, sufficiently large and
Answer: reachable
Which of these states the importance of core competencies?
Answer: Both of the given choices are correct
What is/are the thing/s you need to know before you can sell to a potential customer?
Answer: All of the answers correct
Customer classification depending on profitability.
Answer: Profit tiers
In Entrepreneurship, you may become stressed. Why?
Answer: Both of the given choices are correct
People who have already purchased your product.
Answer: Existing Customers
To make a product successful, you must be.
Answer: Both of the given choices are correct
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
Answer: Recruiter
Explicit statements from your market that declare, "I want a product to do X".
Answer: Stated Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
Answer: Risk and rewards
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
Answer: Focus on profits
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
Answer: Demographic profile
Companies would always give the best service and other benefits to this type of
customers.
Answer: Iron
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
Answer: To fulfill a life-long ambition
Entrepreneurs are always alert to opportunities.
Answer: An eye for opportunity
What are things you need to know about your customers?
Answer: Both of the given choices are correct
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
Answer: Netflix
As an organization, they developed products that are rich in design and user
experience.
Answer: Apple
People in your target market who are not currently looking for a solution.
Answer: Target market users
His definition of entrepreneurship placed an emphasis on innovation.
Answer: Joseph Schumpeter
Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
Answer: Need to improve personal income
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything to luck.
Answer: Locus of control
Without developing a core competency, a company may be highly profitable.
Answer: Only for a short period
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
Answer: Focus groups
Customers understand problems, but they cannot help you to move your product
forward.
Answer: Focusing only on customers
Companies have systems in place to avoid this type of customers.
Answer: Lead
Entrepreneurs have strong desire to achieve higher goals.
Answer: Need to achieve
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
Answer: Inability to secure a desirable job
Outsourcing can give short term
Answer: Competitive Advantage
Problems with yet undefined solutions.
Answer: Stated Needs
The total cost associated with delivering goods or services to customers.
Answer: Marketing Cost
Which of these is a factor to consider before going into self-employment?
Answer: All of the answers correct
The desire for status, enhanced appearance and more money are examples of this
variable.
Answer: Psychographic
This is not essential, but is normally a great help in thinking through the case for a
new business.
Answer: A formal business plan
If your customers enjoy dealing with you, they are likely to buy more. In addition,
you can only tackle problems that customers have if you know what they are.
Answer: What they think about you
How many new businesses fail within 18 months of getting started?
Answer: Three out of five
Your skill at this is critical to your success.
Answer: No correct answer
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
Answer: Core competency trunk
Buy less, but are useful as in aggregate they may buy quite a lot.
Answer: Minor customers
If I had asked people what they wanted, they would have said faster horses.
Answer: Henry Ford
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
Answer: Suppliers
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
Answer: In a competitive market
The most important advantage of having core competencies is having this.
Answer: Long-term competitive advantage
Includes all the costs related to the sale of products in inventory.

Income

Give the character depth and be genuine.

Be real, and have a story

Protects the business in the event of litigation.

Liability insurance

A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Office Communication

The technical equipment or machinery needed for a particular activity or purpose.

Apparatus

What you plan to sell, and what will convince people to buy.

Revenue model

Maintaining a good short- and long-range financial plan enables you to control your cash flow
instead of having it control you.

True

Image is everything for everyone.

True

Include cash, accounts receivable, inventory and equipment.

Assets

Shows the company's real bottom line.

Net profit after taxes

A physical product is developed.

Product Development

A person who writes the text of advertisements or publicity material

Copywriter

An entrepreneur should maintain records to meet his or her business requirements.

True
These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.

Financial transactions

Hear the conversation first, and then participate.

Listen, do not just talk

Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.

True

A great equalizer for the cash-strapped entrepreneur.

Social Media

Includes all the ways you tell your customers about your products or services and how you then
market and sell to them

Promotion

This figure represents the amount of income earned by the business before paying taxes.

Net profit before taxes

Designed to meet the company’s marketing objectives by providing its customers with value.

Marketing Strategy

The beliefs or opinions that are generally held about someone or something.

Reputation

Refers to method companies use to price their products or services.

Product Development

A document that records a business dealing.

Business record

The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services

Marketing Mix

Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.

True
To succeed, you need to know this about your brand.

Branding

An increase in prices can cause sales to drop.

True

Which of these is an example of a bookkeeping account?

All of the answers correct

Measures all your revenue sources vs. business expenses for a given time period.

Income Statement

Most customers think of you in terms of a single attribute, either positive or negative.

Positioning

The arena of competitive or commercial dealings: the world of trade

Market Place

Promotion refers to the way your product or service appears from the outside.

False

The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.

Market Research

The first step in developing a financial management system is the creation of financial statements.

True

Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.

True

Where your product or service is actually sold

Place

Most customers think of you in terms of a single attribute, either positive or negative.

Attribution Theory
The investigation of the needs and opinions of consumers, especially with regard to a particular
product or service.

Consumer Research

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer.

True

Controlling waste is the key to efficient and profitable production.

True

The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.

Ask, do not tell

A notice or announcement in a public medium promoting a product, service, or event

Advertisement

The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.

Ask, do not tell

Which of these should be included in your financial statements?

All of the answers correct

The best suppliers will want to talk with you regularly to find out what needs you have and how they
can serve you better.

True

A strong relationship will only benefit the supplier.

False

Include all overhead and labor expenses associated with the operations of the business.

Operating expenses

If you need to choose a great brand name for your product, service or business, start by considering
the importance of the name in this

Marketing

Which of these is characteristic of a Cash-Flow Statement?

All of the answers correct


This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.

Business Analysis

Happens in the minds of consumers

Branding

A principle or standard by which something may be judged or decide

Criteria

A disruptive technology with the ability to revolutionize certain industries

Internet

The goal is to reduce the number of ideas.

Screen ideas

Where your product or service is actually sold.

Place

Not the same as a prototype, but some manufacturers try to sell them as such.

Virtual prototype

Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted

Management

The technical equipment or machinery needed for a particular activity or purpose

Apparatus

Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.

Be interested, and respond

Includes all the ways you tell your customers about your products or services and how you then
market and sell to them

Promotion

The action or process of investing money for profit or material result

Investment
Retailing and wholesale is the difference between the stock at the start and end of this period

Inventory-reporting

Amounts that are owed to you by your customers

Sales

The arrangement of and relations between the parts or elements of something complex

Structure

This is the gross revenue generated from the sale of clothing less returns and allowances

Sales

These include sales of common stock, changes in short- or long-term loans and dividends paid.

Net cash flow from financing activities

Which of these is characteristic of a Cash-Flow Statement?

All of the answers correct

All of your business transactions pass through this account

Cash

Which of these is an example of a business structure?

Limited liability company or corporation

As the business becomes more, it will be necessary to hire a knowledgeable bookkeeper or


accountant

Process of keeping of records

Keeping this account accurate and up to date is essential for meeting tax and other government
reporting requirements.

Payroll Expenses

Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.

Inventory

Many business owners think of bookkeeping as

Unwelcome chore
These are the assets in a business that can be converted to cash in one year or less

Current

Everyone likes to send money out of the business.

False

A thing that is borrowed, especially a sum of money that is expected to be paid back with interest

Loan

A written description of your business' future.

Business plan

These costs include materials used, direct labor, plant manager salaries, freight and other costs
associated with operating a plant.

Operating expenses

Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan balances

Liabilities

This is the total amount of state and federal income taxes paid

Income

An idea is just an idea until you have a paying customer attached to it. Anyone can discredit a simple
idea, but no one can discredit paying customers according to

Will Chroter

Help an entrepreneur keep track of business transactions, aid in the filing of taxes, compile final
accounts and act as a future reference.

Records

Your projections should be

All of the answers correct

Which of these is an example of a record?

Both of the given choices are correct

Include notes payable on lines of credit or other short-term loans, current maturities of long-term
debt, accounts payable to trade creditors, accrued expenses and taxes and amounts due to
stockholders.

Current liabilities
The activity or occupation of keeping records of the financial affairs of a business

Bookkeeping

A financial journal that contains all cash receipts and payments, including bank deposits and
withdrawals.

Cashbook

Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.

Personnel Plan

Records are a legal

Requirement

This is the total amount of state and federal income taxes paid.

Income taxes

Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.

Retained earnings

Are assets for long-term use and include land, buildings, leasehold improvements, equipment,
machinery and vehicles

Fixed

Include items such as the cost of goods sold payroll for employees, payroll, sales and income taxes,
business insurance and loan interest

Expenses

This is where you track any raw materials or finished goods that you buy for your business

Purchases Account

As good as or better than others of a comparable nature

Competitive

Relating to or involving the imagination or original ideas, especially in the production of an artistic
work

Creative
This account is where you track any raw materials or finished goods that you buy for your business.

Purchases

A low-cost vendor is your best bet.

False

Responsible for every element of your sales, marketing strategies, and activities

People

Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.

Balance sheet

A name, term, design, symbol, or other feature that distinguishes an organization or product from
its rivals in the eyes of the customer.

Brand

The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.

True

A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.

Value chain

Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as operating
expenses.

False

The way in which a company generates revenue and makes a profit from company operations.

Business model

A first, typical or preliminary model of something, especially a machine, from which other forms are
developed or copied.

Prototype

Packaging refers to

All of the answers correct


The most successful companies pick this from which they know their brands can win.

competitive position

By definition, financial projections are estimates of the future financial performance of a business.

True

Fundamental in establishing the proper policies, leadership, clear guidelines, work discipline,
effective solution methods plus the proper work culture.

Management

Refers to the way your product or service appears from the outside

Packaging

Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.

False

Discovered the most important factor applied by the best companies was that they first "got the right
people on the bus and the wrong people off the bus."

Jim Collins

The choice of a target market and formulation of the most appropriate promotion mix to influence it.

Promotion Mix

The 4P's of marketing has no weaknesses.

False

A value that will purchase a finite quantity, weight, or other measure of a good or service

Price

A specific, defined series of activities used in marketing a new or changed product or service, or in
using new marketing channels and methods.

Digital marketing

A straightforward product design is essential.

Refine your design with simplicity in mind.

True

Designed to convert the accrual basis of accounting used to prepare the income statement and
balance sheet back to a cash basis.
Cash-flow statement

Unique from their competition and often become among the most memorable.

Obscure brand names

The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.

True

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer

Positioning

All of the answers correct

All material needed to clean and package are always available and are placed to minimize effort.

True

The marketing mix can be divided into four groups of variables commonly known as the four P's.

True

After you choose your great brand name, you can create your logo and this.

corporate identity

Translate goals into detailed actions and interim targets

Budgets

A series of steps that includes the conceptualization, design, development and marketing of brand
new or nearly branded products or services.

Product development

Indicate how similar products are selling in the marketplace, using the market research that you
have collected.

Create a pricing strategy for the product

Reward your followers with something special and exclusive

Have a payoff, and say thank you

This entails generating ideas for new products.

Ideas

Take the time to describe the specific value and qualities of the product.
Define the product in detail

Inventory that is partially assembled

Work-in-progress

The two primary levers of a company's business model are pricing

No correct answer

Recognize that place goes beyond geographic location.

Identify the place where the product will be marketed

The organization must develop the new product into different product concepts.

Development and Testing

Add to the conversation by offering up whatever knowledge you have.

Be interesting, and give

With enough frequency of the message, any name can become __________.

Memorable

A unique or novel device, method, composition or process.

Invention

A bookkeeper's central role.

To maintain financial records for a company or organization.

Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.

Financial ratios

Which of these are included in a business record?

All of the answers correct

Author of Bookkeeping Kit for Dummies

Lita Epstein

This is the biggest cost of all for many businesses.

Payroll Expenses

This step provides the organization the ability to not only test the marketing, but also the product.

Test market
These selling, generaland administrative expenses are necessary to run the business.

Operating expenses

Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Variable costs

Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.

Marketing Mix and Marketing Strategy

The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services.

A written report of the financial condition of a firm.


financial statement

Cost of goods, commissions or discounts, variable and fixed expenses.

Business expenses

Which of these is a key financial statement?

All of the answers correct

The Fourth P in the marketing mix is the place where your product or service is actually sold.

True

The first visceral connection the consumer makes with the brand.
Logo

Every business needs a reason for their customers to buy from them and not their competitors.

Refers to the way your product or service appears from the outside

Packaging

The second M in the 4M's of Operation

Manpower

Narrow the focus of the product by identifying who will be buying.

Describe the targeted audience for the product

A target market description, value proposition and sales goals are conceived at this time.

Developing Market Strategy

The overall effect of something


Creating a brand perception requires

Intrusion

Figured as a percentage of the seller's cost

Markup

Includes all revenue streams generated by the business

Income

If __________ is not properly involved in the other four M's and it is sufficiently aware of the process
and the possible outcomes, the whole operation and even the problems solution process could yield
only mediocre to poor results

Management

The promises behind the brand create its appeal, but getting the word out is still what brings in the
customers.

Get known

Includes all interest payable for debts, both short-term and long-term

Interest

Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time

Exhibitions

A limited list of important items or individuals: especially: a list of candidates for final consideration

Shortlist

At this stage, the product is available for purchase in the marketplace.

Commercialize

People form their first impression within the first

30 seconds

When you are developing a name for a business, a product or a service, you have a number of
options. Which one in this list is an option?

All of the answers correct


The amount of money that a company actually receives during a specific period, including discounts
and deductions for returned merchandise

Revenue

One of the most powerful financial tools available to any small-business owner.

Business Budgeting

Inventory fully assembled and available for sals

Finished products

Which of these is a part of a business plan?

All of the answers correct

A stock or any other security representing an ownership interest.

Equity

The activity or occupation of keeping records of the financial affairs of a business.

Bookkeeping

A thing providing protection against a possible eventuality

Insurance

Your company's sales and/or other sources of income

Revenues

Recording this in a timely and accurate manner is critical to knowing where your business stands.

Sales

This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.

Perceptive

An instance of buying or selling something

Transaction

Records are a legal requirement

True

An entrepreneur should entrust record keeping to any person.

False
They are based on your assumptions about how your business will perform.

Pro forma statements

This is caused by fluctuations in operating, investing and financing cash flow.

Net change in cash and marketable activities

A bookkeeper's central role is to maintain financial records for a company or organization.

True

This is money due from customers, and keeping it up to date is critical to be sure, that you send
timely and accurate bills or invoices.

Accounts Receivable

Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest

Lender

Purchases is where you track all incoming revenue from what you sell.

False\

A stock or any other security representing an ownership interest.


Equity

It is important to protect your name to the appropriate degree.

Protect your brand name

The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.

False

Busy packaging that explodes with colors or design elements will encourage customers.

False

The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.

Marketing Mix

A credit check will help reassure you that they will not go out of business when you need them most.

True
The most successful companies pick a competitive position from which they know their brands can
survive.

False

Records are a legal requirement.

True

Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.

family name

Estimates of the future financial performance of a business.

financial projections

A good, idea, method, information, object or service created as a result of a process and serves a
need or satisfies a want.

Product

Figured as a percentage of the seller's cost

Markup

Those things that change based on the amount of product being made and are incurred as a direct result
of producing the product.

Variable Cost

Relating to or noting a new product, service, or idea that radically changes an industry or business
strategy

Disruptiveness

The most successful companies pick a competitive position from which they know their brands can win.

Know What the Customer Wants

His/her central role is to maintain financial records for a company or organization

Bookkeeper

These primarily consist of the purchase or sale of equipment.

Net cash flow from investing activities


They include cash collections from customers: cash paid to suppliers and employees: cash paid for
operating expenses, interest and taxes: and cash revenue from interest dividends.

Net cash flow from operating activities

This is the amount of profit earned during the normal course of operations.

Operating profit

These liabilities typically consist of all bank debt or stockholder loans payable outside of the following
12-month period.

Long-term

Are assets that you cannot touch or see but that have value. They include franchise rights, goodwill; no
compete agreements, patents and many other items

Intangible

An entrepreneur should entrust record keeping to a person

Knowledgeable
The state of being spread out or transmitted
-diffusion

A financial benefit that is realized when the amount of revenue gained from a business activity
exceeds the expenses, costs and taxes needed to sustain the activity
-profit

_____________________________________________________________________________________

46/50

As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing other products or
for use in their day-to-day operations
-industrial

This is not essential, but is normally a great help in thinking through the case for a new business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague

When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
-Psychographic

What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's point of
view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12 members of
that group to discover what psychographic and behavioristic factors might motivate the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products as fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future revenue is
protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.

- Perseverance

If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
-What they think about your competitors
7/10

This competencies are the collective learning of the organization, especially how to co-ordinate the
diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.

-Need to achieve

Core competencies play an important role in the process of advantage and we can identify them using
which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage

9/10

A person who helps others to acquire knowledge, competences or values


-Teacher
A two bladed sword if not handled properly
- outsourcing
Eager for knowledge
- Inquisitive
There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Which of these states the importance of core competencies?
-. Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the achievement of
goals
- Leadership
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
- Need to improve personal income
Crucial for survival but does not confer any specific differential advantage over other competitors in the
industry.
-Core Competency
There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
-Inability to secure a desirable job

Which of this is a personality of an entrepreneur?


-All of the answers correct
Core capabilities are crucial for this
-survival
Entrepreneurs have many
-Possibilities
As an organization, they developed products that are rich in design and user experience.
-Apple
The year Dr.C.KPrahalad and Prof. Gray Hamel coined core competency
-1989
Which of this is a job you can get with an Entrepreneurship degree?
-Both of the given choices are correct
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Act as the glue that bind businesses together as well as pave the way for new business development
-competences
Coined the term core competency in 1989.
- Both Dr.C.KPrahalad
Entrepreneurs are persistent and strongly believe that working hard will help them attain their goals.
-An appetite for hard work

Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the following characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which of these
questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into original content
creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer and speak
directly to them
-promotional

Which of these questions do you need to ask before you make a final decision on a new product or
service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the customer's point of
view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or service
- Competitor

6/10
Low profit but desirable customers
-think
Net profit is revenue less what costs?
-Sales costs
A company operating in several countries
-Multinational
Accomplishing an aim or purpose
-successful
A thought process or method used to generate creative ideas by exploring many possible solutions.
-Divergent thinking

The degree to which a business or activity yields profit or financial gain


-Profitability
He coined convergent thinking.

- Joy Paul Guilford

What are things you need to know about your customers?


-Both of the given choices are correct
Means to divide the marketplace into parts, or segments, which are definable, accessible, actionable,
and profitable and have a growth.
- Segmentation
Includes homes, schools, businesses, and government organizations.
- market for personal computers
Includes not just the people who regularly go there but also everybody who lives within driving distance.
- market for personal computers
A party that supplies goods or services.
-Supplier
9/10 yungmaliatajanyung #5
Includes all the homes and commercial properties within a logical reach.

-market for downloadable e-books over the internet

What are the four P's of marketing?


-Product, price, place, promotion
The technical equipment or machinery needed for a particular activity or purpose
- apparatus
A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer
-Brand
Discovered the most important factor applied by the best companies was that they first "got the right
people on the bus and the wrong people off the bus."
-Jim Collins
Hear a person's need, and then share expertise in a personal way that is motivated other than to help.
-Be interested, and respond
Figured as a percentage of the seller's cost
-Income
Reward your followers with something special and exclusive
- Have a payoff, and say thank you
The last portions of the M's of Production
-materials
Packaging refers to
- All of the answers correct
Responsible for every element of your sales, marketing strategies, and activities
-People

8/10

The most successful companies pick a competitive position from which they know their brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also the product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for final consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion

8/10
When you are developing a name for a business, a product or a service, you have a number of options.
Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
-Ask, do not tell
The overall effect of something
-impression

8/10
If __________ is not properly involved in the other four M's and it is sufficiently aware of the process
and the possible outcomes, the whole operation and even the problems solution process could yield
only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20

The entire size of the market for a product at a specific time.


-Market Potential
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
-Recruiter
Entrepreneurs have many
- Personalities
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
The income that a business has from its normal business activities, usually from the sale of goods and
services to customers.
-Revenue
Strategic architecture is a
- roadmap
Created when such innovation results in new demand
-Wealth
Which of this is a personality of an entrepreneur?
- All of the answers correct
Coined the term core competency in 1989.
-Both Dr.C.KPrahalad
Strategic Architecture requires the distillation of past and present data to answer which of these
questions.
-All of the answers correct
Core competencies play an important role in the process of
-advantage
A person who is able to identify business opportunities and implement actions to maximize on the
opportunities
-Entrepreneur
Being an owner is the ultimate career in
-Capitalism
A situation in which an individual works for himself instead of working for an employer that pays a salary
or a wage.
- Self-employed
Crucial when beginning a new enterprise.
-Opportunity Recognition
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A person who organizes and operates a business or businesses, taking on greater than normal financial
risks in order to do so.
-Entrepreneur
The ability to generate ideas
- Creativity
There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Core competencies play an important role in the process of advantage and we can identify them using
which of these tests?
-Does the trait cover a lot of business or is useful only for a single business unit?
Just because you can innovate, does not always mean that you should.

-Focusing only on innovation and the competition.

19/20

A source of input, but not the only source of input


-Customers
Crucial for survival but does not confer any specific differential advantage over other competitors in the
industry.
-Core Capabilities
Their core competency is said to be content delivery, but they are now venturing into original content
creation too.
-Netflix
The ability to implement creative ideas
- Innovatineness
During this stage, an entrepreneur must assess potential strategies and business models as well as
conduct market and economic analyses.
-Opportunity Assessment
Customers understand problems, but they cannot help you to move your product forward.
-Focusing only on customers
A person whose job or task is to seek financial support for a charity, institution, or other enterprise.
-Fund-raiser
Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
- Locus of Control
An intra company entrepreneur
- Intrapreneur
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.
-Self-confidence
The job of entrepreneur is not for
- Everyone
People who have not yet purchased your product but are considering it
-Prospects
This competencies are the collective learning of the organization, especially how to co-ordinate the
diverse production skill and integrate multiple stream of technologies
- core
Which of these is part of your market?
- All of the answers correct
As an organization, they developed products that are rich in design and user experience.
-Apple
Act as the glue that bind businesses together as well as pave the way for new business development
-. competences
A new method, idea, product
-Opportunity
They need to know how to represent a company, manage accounts, and follow up on leads.
-Sales
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Core capabilities are crucial for this
-survival

19/20

The collective learning of the organization, especially how to co-ordinate the diverse production skill and
integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a new business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the achievement of
goals
-Leadership
The year Dr.C.KPrahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the achievement of
goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from how they want to do
it.
-Ability to accept change
Eager for knowledge
- Inquisitive

18/20
People who have already purchased your product.
-Exiting Customers
People in your target market who are not currently looking for a solution.
- Target market users
Entrepreneurs are always alert to opportunities.
- An eye for opportunity
Development of core competencies requires investment in this.
- All of the answers correct
The ability to implement creative ideas
- Innovativeness
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
- Inability to secure a desirable job
Adequate reward
-Profit
The next stage towards developing the core competencies is to leverage the current resources of the
organization.
- Strategic Architecture
You need to have heart, are motivated and
- Driven
A situation in which people lie in wait to make a surprise attack
-Opportunity
In Entrepreneurship, you may become stressed. Why?
-You manage cash flow
During this phase, it is time to take advantage of the situation and execute all of the great ideas and
projections ascertained from the two prior phases.
-Opportunity Realization
A two bladed sword if not handled properly
- Outsourcing
To undertake
-Entreprendre
A reason a person to strike out on his or her own rather than work inside a larger company.
-All of answers correct
An individual who works to fill job openings in businesses or organizations
-Recruiter
Which of these states the importance of core competencies?
-Both of the given choices are correct
An entrepreneur may decide to offer a new product in a growth area rather than pursuing sales of
existing products that have minimum growth potential.
-Growth potential
15/20

To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different complexities at the same time.
-Make stress work for them

Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent thinking, which follows
a particular set of logical steps to arrive at one solution, which in some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to qualify them and in
prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable, accessible, actionable,
and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to 12 members of
that group to discover what psychographic and behavioristic factors might motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary benchmarks, but the focus
of this article is on surveying non-customers, or people you may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable

Which of these questions will help you analyze the product or service from the customer's point of
view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period, including discounts and
deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔

d. All of the answers correct


Question 3
The income statement is designed to convert the accrual basis of accounting used to prepare the income statement and balance sheet back
to a cash basis.
Select one:
a. False ✔ ✔ ✔

b. True
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work discipline, effective solution methods plus the
proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔

The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
Select one:
a. True ✔ ✔ ✔

b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔

b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need to have done, is more
important than everything else put together.
Select one:
a. False ✔ ✔ ✔

b. True
The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. False
b. True ✔ ✔ ✔

By definition, financial projections are estimates of the future financial performance of a business.
Select one:
a. False
b. True ✔ ✔ ✔

What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔

To succeed, you need to know this about your brand.


Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have and how they can serve you better.
Select one:
a. True ✔ ✔ ✔

b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔

c. Gross profit margin


d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔

If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔

Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you need them most.
Select one:
a. False
b. True ✔ ✔ ✔

A series of steps that includes the conceptualization, design, development and marketing of brand new or nearly branded products or
services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually sold.
Select one:
a. False
b. True ✔ ✔ ✔

A bookkeeper must meet with department supervisors and other managers to discuss budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔

c. All of the answers correct


d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔

d. Define the Unique Selling Proposition (USP) for the company.


A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research conducted directly with the consumer that allows a
company to discover the target market and record opinions and other input from consumers regarding interest in the product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔

b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔

b. Ask, do not tell


c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔

b. Costs of goods sold


c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔

c. Be real, and have a story


d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔

c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔

c. Listen, do not just talk


d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔

Refers to method companies use to price their products or services.


Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and
methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔

It is important to develop this before you start the naming process.


Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔

c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work discipline, effective solution methods plus the proper work
culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give

ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.

-All of the answers correct

ENTR-122-20172S / ► Week 7: Customer Profitability Analysis / ► Learning Activity 002 8/10


Companies would always give the best service and other benefits to this type of customers.
Gold
Low profit but desirable customers
Iron
A party that supplies goods or services.
Supplier
Most profitable customers
Platinum
Unprofitable and undesirable customers
Lead
Extend the application of a method or conclusion
Extrapolate
It is at the center of every successful business.
Understanding customer needs
If you know how your customers view your competition, you stand a much better chance of staying ahead of your rivals.
What they think about your competitors
Includes all the homes and commercial properties within a logical reach.
market for a landscaping business
It becomes difficult especially in a service environment where labor as well as time also has a cost factor associated with it.
Calculating cost per customer

ENTR-122-20172S / ► Week 3: Career Opportunities / ► Learning Activity 001 / ► 9/10


Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to maximize on the
opportunities
Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on leads.
Sales
The ability to implement creative ideas
Creativity
You need to have heart, are motivated and
Driven
Eager for knowledge
Inquisitive
The job of entrepreneur is not for
Everyone
Which of this is a personality of an entrepreneur?
All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
How many new businesses fail within 18 months of getting started?
Three out of five

9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to maximize on the
opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five

Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business sector has
the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity

The activity or condition of competing


-Competition
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
Act as the glue that bind businesses together as well as pave the way for new
business development
-competences
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of Control
When teaching the entrepreneurial side, which one should you focus on?
-All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them
attain their goals.
-An appetite for hard work
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Eager for knowledge
-Inquisitive
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
-Fund-raiser
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
Created when such innovation results in new demand
-Wealth
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
-Ability to accept change
The ability to implement creative ideas
-Innovatineness
Entrepreneurship is the career for you if you have this.
-All of the answers correct
Having or showing a strong desire and determination to succeed
-Optimistic
The degree to which a business or activity yields profit or financial gain
-Profitability
The state or condition of yielding a financial profit or gain
-profitable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
most important thing you can do before deciding what to sell
-think
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Extend the application of a method or conclusion
-Extrapolate
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
Time spent with each customer is different
-therefore the cost is different
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
-profit
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Includes everyone connected to the web.
-market for downloadable e-books over the internet
It is at the center of every successful business.
-Both of the given choices are correct
Accomplishing an aim or purpose
-successful
Profitable customers
-Gold
To make a product successful, you must be
-Both of the given choices are correct
Companies have systems in place to avoid this type of customers.
-Lead
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-Sales costs
Includes homes, schools, businesses, and government organizations.
-market for personal computers
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
A company in the same industry or a similar industry that offers a similar product or
Service
-Competitor
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
What are things you need to know about your customers?
-Both of the given choices are correct
Most profitable customers
-Platinum
A company operating in several countries
-Multinational
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
It is at the center of every successful business.
-Both of the given choices are correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Typically, anonymous and try to reach as many members of a target market as
Possible
-surveys
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
They are like competitors but their products are not the same.
-Substitutors
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
-market of a local movie theater or restaurant
Any group of actual or potential buyers of a product.
-Market
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-All of the answers correct
For a product or service to succeed, it must be the right product being sold
-All of the answers correct
Includes all the homes and commercial properties within a logical reach.
-market for a landscaping business
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
A series of interviews of people in your target market.
-Market Validation
Low profit but desirable customers
-Iron
An overriding issue in target market selection
-profitability
Those who sell non-competing products and which generally help your sales.
-Complementors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
A thing that is accepted as true or as certain to happen, without proof.
-Assumption
In this type of market, individuals, groups or organizations that purchase your product
or service for direct use in producing other products or for use in their day-to-day
operations
-industrial
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
-Market Research
A thought process or method used to generate creative ideas by exploring many
possible solutions.
-Divergent thinking
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your biggest advocates who want to help you.
-Your respondents
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
most important thing you can do before deciding what to sell
-think
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building
materials
-climate
The ability to give the correct answer to standard questions that do not require
significant creativity.
-Convergent thinking
A characteristic of a product/service that automatically comes with it
-feature
Which of the following should be a characteristic of your market?
-All of the answers correct
Companies would always give the best service and other benefits to this type of
customers.
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
-divergent
How do you get started using a survey and a targeted audience to make smart
decisions?
-Both of the given choices are correct
A valuable exercise and can create preliminary benchmarks.
-Surveying existing customers
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
Ideally face to face, where you are still trying to understand the target audience and
how real the pain point is.
-interview
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are

examples of this variable.


-psychographic v
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Critical to determining attractiveness.
-Duration
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
-Focus on profits
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
A principle or standard by which something may be judged or decide

Select one:
a. Reputation
b. Brand
c. Image
d. criteria
e. impression
f. Branding
g. disruptiveness
h. logo
i. intrusion
j. memorable

Question 2
Not yet answered
Marked out of 1.00

Flag question

Question text
Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted

Select one:
a. materials
b. manager
c. controlling
d. sales
e. machine
f. apparatus
g. production
h. management
i. manpower
j. simultaneously

Question 3
Not yet answered
Marked out of 1.00

Flag question

Question text
Not the same as a prototype, but some manufacturers try to sell them as such.

Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity

Question 4
Not yet answered
Marked out of 1.00

Flag question

Question text
Production is both reactive and proactive almost __________.

Select one:
a. simultaneously
b. controlling
c. manpower
d. production
e. machine
f. apparatus
g. materials
h. sales
i. management
j. manager

Question 5
Not yet answered
Marked out of 1.00

Flag question

Question text
The most successful companies pick a competitive position from which they know their brands can
win.

Select one:
a. Get known
b. No correct answer
c. Know What the Customer Wants
d. Craft your image

Question 6
Not yet answered
Marked out of 1.00

Flag question

Question text
Packaging refers to

Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. All of the answers correct
c. to your people and how they dress and groom
d. the way your product or service appears from the outside
Question 7
Not yet answered
Marked out of 1.00

Flag question

Question text
The arena of competitive or commercial dealings: the world of trade

Select one:
a. copywriter
b. Promotion
c. Price
d. Place
e. Product
f. People
g. marketplace
h. Positioning
i. Packaging
j. advertisement

Question 8
Not yet answered
Marked out of 1.00

Flag question

Question text
This is the third M in the sequence

Select one:
a. simultaneously
b. machine
c. manager
d. sales
e. management
f. materials
g. manpower
h. controlling
i. production
j. apparatus

Question 9
Not yet answered
Marked out of 1.00

Flag question

Question text
The overall effect of something

Select one:
a. Reputation
b. Branding
c. criteria
d. memorable
e. intrusion
f. Brand
g. disruptiveness
h. impression
i. logo
j. Image

Question 10
Not yet answered
Marked out of 1.00

Flag question

Question text
A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer
Select one:
a. logo
b. Branding
c. memorable
d. Brand
e. Reputation
f. intrusion
g. disruptiveness
h. criteria
i. impression
j. Image

How many new businesses fail within 18 months of getting started?


- b. Three out of five
This is not essential, but is normally a great help in thinking through the case for a new business
- c. A formal business plan
One of the best things about pursuing a career as an entrepreneur is the wide-open
- c. Possibilities
Act as the glue that bind businesses together as well as pave the way for new business development
- a. competences
In Entrepreneurship, you may become stressed. Why?
- a. Both of the given choices are correct
Which of these states the importance of core competencies
- c. Both of the given choices are correct
Entrepreneurs have many
- b. Personalities
Created when such innovation results in new demand
- b. Wealth
The possibilities in entrepreneurship are
- Endless
Besides the inability to secure any type of employment this is the most basic reason for selfemployment
- c. Need to improve personal income
A person who organizes and operates a business or businesses, taking on greater than normal financial
risks in order to do so.
- b. Entrepreneur
Development of core competencies requires investment in this
- c. All of the answers correct
Latent qualities or abilities that may be developed and lead to future success or usefulness
- a. Potential
The ability to do something successfully or efficiently
- a. competency
An individual who works to fill job openings in businesses or organizations
- b. Recruiter
To undertake
- a. Entreprendre
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business
- c. Self-confidence
Coined the term core competency in 1989.
- b. Both Dr.C.K Prahalad
A situation in which people lie in wait to make a surprise attack
- d. Trap
An entrepreneur may decide to offer a new product in a growth area rather than pursuing sales of
existing products that have minimum growth potential
- c. All of the answers correct
Entrepreneurship is the career for you if you have this.
- b. All of the answers correc
Question text One of the best things about pursuing a career as an entrepreneur is the wide-open
- a. All of the answers correct
The most important advantage of having core competencies is having this.
- d. Long-term competitive advantage
Customers understand problems, but they cannot help you to move your product forward.
- c. Focusing only on customers
People who have already purchased your product.
- a. Exiting Customers
Besides the inability to secure any type of employment this is the most basic reason for selfemployment
- d. Need to improve personal income
Enables you to concentrate on and solve your target market's problems.
- c. Outside-in approach
Which of this is a personality of an entrepreneur?
- . All of the answers correct
You need to have heart, are motivated and
- b. No correct answer
Crucial for survival but does not confer any specific differential advantage over other competitors in the
industry.
- b. Core Capabilities
The degree to which a business or activity yields profit or financial gain
- c. Profitability
A company operating in several countries
- b. Multinational
The state of being spread out or transmitted
- . Diffusion
What are things you need to know about your customers?
- b. Both of the given choices are correct
It is at the center of every successful business
- b. Both of the given choices are correct
Having or showing a strong desire and determination to succeed
- . Ambitious
The amount of money that a company actually receives during a specific period, including discounts and
deductions for returned merchandise
- . revenue
Includes homes, schools, businesses, and government organizations
- b. market for personal computers
What is/are the thing/s you need to know before you can sell to a potential customer?
- d. All of the answers correct
most important thing you can do before deciding what to sell
- c. think
A company operating in several countries
- . Multinational
Having or showing a strong desire and determination to succeed
- b. Ambitious
Hopeful and confident about the future
- d. Optimistic
Time spent with each customer is different
- d. therefore the cost is different
Companies would always give the best service and other benefits to this type of customers.
- d. Platinum
Most typically divided into smaller target market segments based on geographic, demographic,
psychographic and behavioristic characteristics.
- b. Larger markets
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
- Calculating cost per customer
This thinking generally means the ability to give the "correct" answer to standard questions that do not
require significant creativity, for instance in most tasks in school and on standardized multiple- choice
tests for intelligence
- b. convergent
They are like competitors but their products are not the same
- c. Substitutors
Anchor statements are rather
- a. powerful
To make a product successful, you must be
- a. Both of the given choices are correc
Which of these questions will help you analyze the product or service from the customer's point of
view?
- d. What does the product achieve, avoid or preserve for the customer?
Desirable and measurable outcome or result from an action, investment, project, resource, or
technology
- b. Benefit
Those who have products and services similar to you and where customers who are buying something
will compare your offerings and prices directly, weighing one up against the other.
- a. Competitors
The state or condition of yielding a financial profit or gain
- c. profitable
The interaction with competitors is usually directly
- b. Antagonistic
Your biggest advocates who want to help you.
- b. Your respondents
If you ask too many deep questions, you might lose the
- d. audience
Most typically divided into smaller target market segments based on geographic, demographic,
psychographic and behavioristic characteristics
- a. Larger markets
Which of the following should be a characteristic of your market?
- b. All of the answers correct
To make a product successful, you must be
- Both of the given choices are correct
Extend the application of a method or conclusion
- a. Extrapolate
Time spent with each customer is different
- a. Both of the given choices are correct
Existing customers is no doubt a valuable exercise and can create preliminary benchmarks, but the focus
of this article is on surveying non-customers, or people you may not immediately be able to access
- d. surveying
A party that supplies goods or services
- . Supplier
An overriding issue in target market selection
- e. profitability
Companies have systems in place to avoid this type of customers
- c. Lead
If you ask people vague questions, you will also get __________ answers in response
- c. vague
A thought process or method used to generate creative ideas by exploring many possible solutions.
- c. Divergent thinking
For a product or service to succeed, it must be the right product being sold
- c. All of the answers correct
In this type of market, individuals, groups or organizations that purchase your product or service for
direct use in producing other products or for use in their day-to-day operations
- f. industrial
Which of these questions do you need to ask before you make a final decision on a new product or
service offering?
- b. All of the answers correct
They may sell directly into the market but largely they need to be kept aligned to your strategy
- d. Suppliers
Includes not just the people who regularly go there but also everybody who lives within driving distance.
- c. market for downloadable e-books over the internet
Net profit is revenue less what costs?
- b. All of the answers correct
Companies would always give the best service and other benefits to this type of customers
- b. Platinum
Attempt to get an understanding of a specific market segment by questioning eight to 12 members of
that group to discover what psychographic and behavioristic factors might motivate the entire group
- c. Focus groups
The degree to which a business or activity yields profit or financial gain
- c. Profitability
Records are a legal requirement.
Select one:
a. True
b. False

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:
Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
Refers to the way your product or service appears from the outside
Select one:
a. Packaging
b. Expenses
c. Machine
d. No correct answer

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Promotion refers to the way your product or service appears from the outside.
Select one:
a. False
b. True

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
Include cash, accounts receivable, inventory and equipment.
Select one:
a. All of the answers correct
b. Expenses
c. Liabilities
d. Assets

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
By definition, financial projections are estimates of the future financial performance of a
business.
Select one:
a. True
b. False

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
The most effective financial budget includes both a short-range, month-to-month plan for at least
a calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal
year-end to allow ample time for sufficient information gathering.
Select one:
a. True
b. False
Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
b. True

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
This step provides the organization the ability to not only test the marketing, but also the product.
Select one:
a. Business Analysis
b. Commercialize
c. Product Development
d. Test Market

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
A straightforward product design is essential.
Select one:
a. False
b. True

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
This is the biggest cost of all for many businesses.
Select one:
a. Payroll Expenses
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Management
Answer:

Question 13
Answer saved
Marked out of 1.00
Flag question

Question text
A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
The total amount of resources that a firm puts into the marketing mix in order to stimulate
demand for its goods and services.
marketing effort
Answer:

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text
Many business owners think of bookkeeping as
Select one:
a. Unwelcome chore
b. Essential to business
c. No correct answer
d. Both of the given choices are correct

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
What you plan to sell, and what will convince people to buy.
Select one:
a. Gross margin model
b. Revenue model
c. Working capital model
d. Operating model

Question 18
Answer saved
Marked out of 1.00

Flag question
Question text
Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Variable costs
Answer:

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text
Image is everything for everyone.
Select one:
a. True
b. False

Question 20
Answer saved
Marked out of 1.00

Remove flag

Question text
Your projections should be
Select one:
a. Overly cautious worst-case scenarios
b. Realistic in-between
c. Overly optimistic best-case scenarios
d. All of the answers correct

Question 21
Answer saved
Marked out of 1.00
Flag question

Question text
The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
Select one:
a. False
b. True

Question 22
Answer saved
Marked out of 1.00

Flag question

Question text
It is important to develop this before you start the naming process.
brand strategy
Answer:

Question 23
Answer saved
Marked out of 1.00

Remove flag

Question text
The most successful companies pick this from which they know their brands can win.
competitive position
Answer:

Question 24
Answer saved
Marked out of 1.00
Flag question

Question text
Refers to method companies use to price their products or services.
pricing strategy
Answer:

Question 25
Answer saved
Marked out of 1.00

Flag question

Question text
An increase in prices can cause sales to drop.
Select one:
a. False
b. True

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text
A written report of the financial condition of a firm.
financial statement
Answer:

Question 27
Answer saved
Marked out of 1.00
Flag question

Question text
The way in which a company generates revenue and makes a profit from company
operations.
business model
Answer:

Question 28
Answer saved
Marked out of 1.00

Flag question

Question text
The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. True
b. False

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text
Estimates of the future financial performance of a business.
financial projections
Answer:

Question 30
Answer saved
Marked out of 1.00
Flag question

Question text
The process of assessing the viability of a new good or service through research conducted
directly with the consumer that allows a company to discover the target market and record
opinions and other input from consumers regarding interest in the product.
market research
Answer:

Question 31
Answer saved
Marked out of 1.00

Flag question

Question text
The first visceral connection the consumer makes with the brand.
logo
Answer:

Question 32
Answer saved
Marked out of 1.00

Flag question

Question text
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Product Development
b. Test Market
c. Commercialize
d. Business Analysis

Question 33
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is a key financial statement?
Select one:
a. Cash flow statement
b. Balance sheet
c. Income statement
d. All of the answers correct

Question 34
Answer saved
Marked out of 1.00

Flag question

Question text
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Select one:
a. Describe the targeted audience for the product
b. Create a pricing strategy for the product
c. Define the product in detail
d. Define the promotional techniques that you will use for the product

Question 35
Answer saved
Marked out of 1.00
Flag question

Question text
A straightforward product design is essential.
Select one:
a. Refine your design with simplicity in mind.
b. Do not overstock
c. Do not skimp on materials or manufacturing
d. Consider retailers and communicate wisely.

Question 36
Answer saved
Marked out of 1.00

Flag question

Question text
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:

Question 37
Answer saved
Marked out of 1.00

Flag question

Question text
Busy packaging that explodes with colors or design elements will encourage customers.
Select one:
a. False
b. True

Question 38
Answer saved
Marked out of 1.00

Flag question

Question text
The choice of a target market and formulation of the most appropriate promotion mix to
influence it.
Promotional strategy
Answer:

Question 39
Answer saved
Marked out of 1.00

Flag question

Question text
The 4P's of marketing has no weaknesses.
Select one:
a. True
b. False

Question 40
Answer saved
Marked out of 1.00

Remove flag

Question text
It is important to protect your name to the appropriate degree.
Protect your brand name
Answer:

Question 41
Answer saved
Marked out of 1.00

Flag question

Question text
A great equalizer for the cash-strapped entrepreneur.
Social media
Answer:

Question 42
Answer saved
Marked out of 1.00

Flag question

Question text
Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:

Question 43
Answer saved
Marked out of 1.00

Flag question

Question text
The technical equipment or machinery needed for a particular activity or purpose.
Apparatus
Answer:
Question 44
Answer saved
Marked out of 1.00

Flag question

Question text
A specific, defined series of activities used in marketing a new or changed product or service, or
in using new marketing channels and methods.
Marketing Campaign
Answer:

Question 45
Answer saved
Marked out of 1.00

Flag question

Question text
The most successful companies pick a competitive position from which they know their brands
can survive.
Select one:
a. False
b. True

Question 46
Answer saved
Marked out of 1.00

Flag question

Question text
A good, idea, method, information, object or service created as a result of a process and serves a
need or satisfies a want.
Select one:
a. Income
b. Place
c. Product
d. Branding

Question 47
Answer saved
Marked out of 1.00

Flag question

Question text
To succeed, you need to know this about your brand.
true perception
Answer:

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text
A strong relationship will only benefit the supplier.
Select one:
a. True
b. False

Question 49
Answer saved
Marked out of 1.00

Flag question
Question text
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
Select one:
a. Pricing strategy and promotional techniques
b. Product, price, place promotion
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text
The beliefs or opinions that are generally held about someone or something.
reputation
Answer:

Finish attempt ...

Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A:All of the answers correct

Development of core competencies requires investment in this.


A:All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
A:All of the answers correct
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
A:Entrepreneur
The ability to do something successfully or efficiently
A:competency
In entrepreneurship, your life may lack stability and
A:Structure
A two bladed sword if not handled properly
A:outsourcing
Created when such innovation results in new demand
A:Wealth
This is not essential, but is normally a great help in thinking through the case for a new
business.
A:A formal business plan
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
A:Need to improve personal income
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
A:Make stress work for them
Which of this is a personality of an entrepreneur?
A:All of the answers correct
Which of this is a job you can get with an Entrepreneurship degree?
A:Both of the given choices are correct
Involves innovation, risk taking, and decision-making
A:Image
The job of entrepreneur is not for
A:Everyone
Entrepreneurship is the career for you if you have this.
A:All of the answers correct
They need to know how to represent a company, manage accounts, and follow up on
leads.
A: Sales
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
A:To fulfill a life-long ambition
A reason a person to strike out on his or her own rather than work inside a larger
company.
A:All of answers correct
Outsourcing can give short term
A:Competitive Advantage
Act as the glue that bind businesses together as well as pave the way for new business
development
A:competences
The ability to implement creative ideas
A:Innovatineness
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
A:All of the answers correct
Being an owner is the ultimate career in
A:Capitalism
Coined the term core competency in 1989.
A:Both Dr.C.K Prahalad
To undertake
A:Entreprendre
An individual who works to fill job openings in businesses or organizations
A:Recruiter
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
A:Inability to secure a desirable job
The ability to generate ideas
A:Creativity
Without developing a core competency, a company may be highly profitable.
A:Only for a short period
Adequate reward
A:Profit
A person who helps others to acquire knowledge, competences or values
A:Teacher
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
A:1989
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
A:Ability to accept change
You need to have heart, are motivated and
A:Driven
Which of these is a factor to consider before going into self-employment?
A:All of the answers correct
His definition of entrepreneurship placed an emphasis on innovation.
A:Joseph Schumpeter
One of the best things about pursuing a career as an entrepreneur is the wide-open
A:Possibilities
Eager for knowledge
A:Inquisitive
How many new businesses fail within 18 months of getting started?
A:Three out of five
Entrepreneurs are always alert to opportunities.
A:An eye for opportunity
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
A:core
Which of these states the importance of core competencies?
A:Both of the given choices are correct
Strategic architecture is a
A:roadmap
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
A:Netflix
Core capabilities are crucial for this
A:survival
As an organization, they developed products that are rich in design and user
experience.
A:Apple
Strategic intent provides a basis for__________ the goals of the organization
A:stretching
The possibilities in entrepreneurship are
A:Endless
When teaching the entrepreneurial side, which one should you focus on?
A:All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them attain
their goals.
A:An appetite for hard work
In Entrepreneurship, you may become stressed. Why?
A:Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
A:Leadership
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
A:Core Capabilities
An intra company entrepreneur
A:Intrapreneur
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
A:Recruiter
With entrepreneurial degrees are well suited for mid-level management
A:Graduates
It will be capable of creating more value if it has identified its core competencies
A:company
Core competencies play an important role in the process of
A:advantage
Entrepreneurs have many
A:Personalities
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
A:Focusing only on revenue
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
A:Growth potential
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
A:Fund-raiser
Entrepreneurs enable citizens to survive comfortably without too much borrowing
A:Self-reliance
Just because you can innovate, does not always mean that you should.
A:Focusing only on innovation and the competition.
The most important advantage of having core competencies is having this.
A:Long-term competitive advantage
A set of circumstances that makes it possible to do something.
A:Opportunity
Market Potential will enable you to more accurately assess this.
A:All of the answers correct
If I had asked people what they wanted, they would have said faster horses.
A:Henry Ford
Enables you to concentrate on and solve your target market's problems.
A:Outside-in approach
Customers understand problems, but they cannot help you to move your product
forward.
A:Focusing only on customers
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness
and then correct them.
A:Perseverance
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
A:Strategic Architecture
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
A:Opportunity Realization
Critical to determining attractiveness.
A:Duration
People who have not yet purchased your product but are considering it
A:Prospects
A source of input, but not the only source of input
A:Customers
Act as the glue that bind businesses together as well as pave the way for new business
development.
A: competences
Allocates capital with the expectation of a future financial return.
A: Investor
A situation in which people lie in wait to make a surprise attack
A:Trap
The activity or condition of competing
A:Competition
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
A:Entrepreneur
Latent qualities or abilities that may be developed and lead to future success or
usefulness
A:Potential
It is critical to find a balance between prospects and
A:Focus only on revenue
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
A:Self-confidence
People who have already purchased your product.
A:Exiting Customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
A:Opportunity Recognizers(NOTE: WAG NINYO ISASAGOT TO SA 3RD QUARTER
EXAM PERO TAMA YAN SA WEEK 13 & 15. ANG SAGOT PARA SA QUARTER
EXAM AY “ALL OF THE ANSWERS CORRECT”)
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
A:Locus of Control
Crucial when beginning a new enterprise.
A:Opportunity Recognition
A situation in which an individual works for himself instead of working for an employer
that pays a salary or a wage.
A:Self-employed
Which of these is part of your market?
A:All of the answers correct
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
A:Risk and rewards
A new method, idea, product
A:Innovation
The entire size of the market for a product at a specific time.
A:Market Potential
The process of developing core competencies starts with this thought of being a leader
in the market.
A:Strategic Intent
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
A:Revenue
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
A:Opportunity Assessment
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
A:Core Competencies
People in your target market who are not currently looking for a solution.
A:Target market users
Profitable customers
A:Gold

For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or
service
A:Competitor
Time spent with each customer is different
A:therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A:What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A:Ambitious
Includes everyone connected to the web.
A:market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A:market for personal computers
The state or condition of yielding a financial profit or gain
A:profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
A:What they think about you
A party that supplies goods or services.
A:Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A:All of the answers correct
What are things you need to know about your customers?
A:Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
A:What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A:Complementors / Influencers(NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A:All of the answers correct(NOTE: MAY PAGKAKATAON NA NAUULIT YUNG “ALL
OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY! TIP:
KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A:Both of the given choices are correct
Most profitable customers
A:Platinum
Includes all the homes and commercial properties within a logical reach.
A:market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A:costs
The state of being spread out or transmitted
A:Diffusion
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A:Profitability
Extend the application of a method or conclusion
A:Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A:In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the
customer's point of view?
A:What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of
customers.
A:Both of the given choices are correct
To make a product successful, you must be
A:Both of the given choices are correct
A company operating in several countries
A:Multinational
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
A:Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
A:Segmentation
Hopeful and confident about the future
A:Optimistic
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
A:market of a local movie theater or restaurant
Accomplishing an aim or purpose
A:think
What is/are the thing/s you need to know before you can sell to a potential customer?
A:All of the answers correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and prices directly, weighing one up
against the other.
A:Competitors

Your target market should be measurable, sufficiently large and __________.


A:reachable
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
A:divergent
If you have a retail outlet, you have the means of distributing a customer comment card
or __________.
A:questionnaire
Which of the following should be a characteristic of your market?
A:All of the answers correct
A series of interviews of people in your target market.
A:Market Validation
The interaction with competitors is usually directly
A:Antagonistic
This thinking generally means the ability to give the "correct" answer to standard
questions that do not require significant creativity, for instance in most tasks in school
and on standardized multiple- choice tests for intelligence
A:convergent
Buy less, but are useful as in aggregate they may buy quite a lot.
A:Minor customers
A thought process or method used to generate creative ideas by exploring many
possible solutions.
A:Divergent thinking
The ability to give the correct answer to standard questions that do not require
significant creativity.
A:Convergent thinking
A valuable exercise and can create preliminary benchmarks.
A:Surveying existing customers
When you determine your target audience
A:Both of the given choices are correct
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
A:Market Research
Your biggest advocates who want to help you.
A:Your respondents
They are like competitors but their products are not the same.
A:Substitutors
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building materials
A:climate
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
A:surveying
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
A:promotional
Most typically divided into smaller target market segments based on geographic,
demographic, psychographic and behavioristic characteristics.
A:Larger markets
How do you get started using a survey and a targeted audience to make smart
decisions?
A:Both of the given choices are correct
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
A:authenticity
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
A:Suppliers
A characteristic of a product/service that automatically comes with it
A:feature
Typically, anonymous and try to reach as many members of a target market as possible
A:surveys
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
A:Focus groups
The desire for status, enhanced appearance and more money are examples of this
variable
A:psychographic
If you ask people vague questions, you will also get __________ answers in response
A:vague
A thing that is accepted as true or as certain to happen, without proof.
A:Assumption
He coined convergent thinking.
A:Joy Paul Guilford
Any group of actual or potential buyers of a product.
A:Market
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue
A:demographic
An overriding issue in target market selection
A:profitability
In this type of market, individuals, groups or organizations that purchase your product or
service for direct use in producing other products or for use in their day-to-day
operations
A:industrial
If you ask too many deep questions, you might lose the
A:audience
Ideally face to face, where you are still trying to understand the target audience and how
real the pain point is.
A: interview
One tip of framing questions is to put on this hat
A:skeptical
How do you create a great survey?
A:Both of the given choices are correct
The entire concept of customer development is feedback
A:driven
Anchor statements are rather
A:powerful
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
A:Core competency trunk

Your skill at this is critical to your success.


A:Customer
Explicit statements from your market that declare, "I want a product to do X".
A:Stated Needs
Those who sell non-competing products and which generally help your sales.
A:Complementors(NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM
LANG)
Problems with yet undefined solutions.
A:Silent Needs
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
A:Focus on profits
Companies would always give the best service and other benefits to this type of
customers.
A: Gold(NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Your target market should be measurable, sufficiently large and
A:reachable
The desire for status, enhanced appearance and more money are examples of this
variable.
A:psychographic
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
A:Risk bearing
To make a product successful, you must be.
A:Both of the given choices are correct
Customer classification depending on profitability.
A:Profit tiers
If you have a retail outlet, you have the means of distributing a customer comment card
or
A:questionnaire
Typically, anonymous and try to reach as many members of a target market as possible
A:surveys
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
A:demographic
The costs incurred to deliver the product from the production unit to the end user. It is a
broad terminology and it includes several costs.
A:Distribution cost
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
A:In a competitive market
Entrepreneurs have strong desire to achieve higher goals.
A:Need to achieve
The act of utilizing the promotional mix
A:Process of promotion
The total cost associated with delivering goods or services to customers.
A:Marketing Cost

ENTREP 122 Week 20 QE 45/50


Designed to meet the company's marketing objectives by providing its customers with value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets✔✔✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Select one:
a. False✔✔✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work discipline,
effective solution methods plus the proper work culture.
Select one:
a. True
b. False✔✔✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
Select one:
a. True✔✔✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True✔✔✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you
need to have done, is more important than everything else put together.
Select one:
a. False✔✔✔
b. True
The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. False
b. True✔✔✔
By definition, financial projections are estimates of the future financial performance of a business.
Select one:
a. False
b. True✔✔✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model✔✔✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have and how they can serve
you better.
Select one:
a. True✔✔✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods✔✔✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you✔✔✔
If you need to choose a great brand name for your product, service or business, start by considering the
importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to minimize effort.
Select one:
a. False
b. True✔✔✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you need them most.
Select one:
a. False
b. True✔✔✔
A series of steps that includes the conceptualization, design, development and marketing of brand new or
nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually sold.
Select one:
a. False
b. True✔✔✔
A bookkeeper must meet with department supervisors and other managers to discuss budget needs and
inventory demands.
Select one:
a. Administration
b. Office Communication✔✔✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed✔✔✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a desired response from its
target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research conducted directly with the
consumer that allows a company to discover the target market and record opinions and other input from
consumers regarding interest in the product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance✔✔✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk✔✔✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Net profit before taxes✔✔✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell✔✔✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process and serves a need or
satisfies a want.
Select one:
a. Income
b. Product✔✔✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give✔✔✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how you then market and
sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion✔✔✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a direct result of producing
the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or service, or in using new
marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True✔✔✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes✔✔✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work discipline, effective solution
methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income statement and balance sheet
back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a particular product or
service.
Answer:
Market Research

__________ waste is the key to efficient and profitable production

Select one:
a. apparatus
b. manager
c. machine
d. management
e. manpower
f. simultaneously
g. sales
h. controlling
i. materials
j. production
Includes all interest payable for debts, both short-term and long-term

Select one:
a. Budgets
b. Depreciation
c. markup
d. Revenue
e. Interest
f. Income
g. Supplier
h. internet
i. Exhibitions
j. Shortlist
Give the character depth and be genuine.

Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.

Select one:
a. Describe the targeted audience for the product
b. Create a pricing strategy for the product
c. Define the product in detail
d. Define the promotional techniques that you will use for the product
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer

Select one:
a. People
b. Price
c. Positioning
d. copywriter
e. Packaging
f. Place
g. Product
h. marketplace
i. advertisement
j. Promotion
The last portions of the M's of Production

Select one:
a. management
b. machine
c. apparatus
d. manpower
e. production
f. controlling
g. materials
h. sales
i. simultaneously
j. manager
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.

Select one:
a. Be real, and have a story
b. Ask, do not tell
c. Listen, do not just talk
d. Be interesting, and give
Recognize that place goes beyond geographic location.

Select one:
a. Describe the targeted audience for the product
b. Identify the place where the product will be marketed
c. Define the promotional techniques that you will use for the product
d. Define the Unique Selling Proposition (USP) for the company.
The amount of money that a company actually receives during a specific period, including discounts
and deductions for returned merchandise

Select one:
a. markup
b. Supplier
c. internet
d. Interest
e. Budgets
f. Revenue
g. Income
h. Depreciation
i. Shortlist
j. Exhibitions
The overall effect of something

Select one:
a. criteria
b. Image
c. intrusion
d. Reputation
e. Branding
f. memorable
g. disruptiveness
h. impression
i. Brand
j. logo

As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees,
type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing other products or
for use in their day-to-day operations
-industrial

This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague

When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
-Psychographic
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's point
of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to
take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might motivate
the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products as
fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business sector
has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.

- Perseverance

If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
-What they think about your competitors
7/10

This competencies are the collective learning of the organization, especially how to co-ordinate
the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.

- Need to achieve

Core competencies play an important role in the process of advantage and we can identify them
using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage

9/10

A person who helps others to acquire knowledge, competences or values


-Teacher
A two bladed sword if not handled properly
- outsourcing
Eager for knowledge
- Inquisitive
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Which of these states the importance of core competencies?
-. Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
- Need to improve personal income
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
-Core Competency
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job

Which of this is a personality of an entrepreneur?


-All of the answers correct
Core capabilities are crucial for this
-survival
Entrepreneurs have many
-Possibilities
As an organization, they developed products that are rich in design and user
experience.
-Apple
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
Which of this is a job you can get with an Entrepreneurship degree?
-Both of the given choices are correct
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Act as the glue that bind businesses together as well as pave the way for new business
development
-competences
Coined the term core competency in 1989.
- Both Dr.C.K Prahalad
Entrepreneurs are persistent and strongly believe that working hard will help them attain
their goals.
-An appetite for hard work

Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
-promotional

Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or
service
- Competitor

6/10

Low profit but desirable customers


-think
Net profit is revenue less what costs?
-Sales costs
A company operating in several countries
-Multinational
Accomplishing an aim or purpose
-successful
A thought process or method used to generate creative ideas by exploring many
possible solutions.
-Divergent thinking

The degree to which a business or activity yields profit or financial gain


-Profitability
He coined convergent thinking.
- Joy Paul Guilford

What are things you need to know about your customers?


-Both of the given choices are correct
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
- Segmentation
Includes homes, schools, businesses, and government organizations.
- market for personal computers
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
- market for personal computers
A party that supplies goods or services.
-Supplier
9/10 yung mali ata jan yung #5
Includes all the homes and commercial properties within a logical reach.
-market for downloadable e-books over the internet

What are the four P's of marketing?


-Product, price, place, promotion
The technical equipment or machinery needed for a particular activity or purpose
- apparatus
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
-Brand
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."
-Jim Collins
Hear a person's need, and then share expertise in a personal way that is motivated
other than to help.
-Be interested, and respond
Figured as a percentage of the seller's cost
-Income
Reward your followers with something special and exclusive
- Have a payoff, and say thank you
The last portions of the M's of Production
-materials
Packaging refers to
- All of the answers correct
Responsible for every element of your sales, marketing strategies, and activities
-People

8/10

The most successful companies pick a competitive position from which they know their
brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this
time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also the
product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for final
consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion

8/10

When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
-Ask, do not tell
The overall effect of something
-impression
8/10
If __________ is not properly involved in the other four M's and it is sufficiently aware of
the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as
possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20

The entire size of the market for a product at a specific time.


-Market Potential
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
-Recruiter
Entrepreneurs have many
- Personalities
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
-Revenue
Strategic architecture is a
- roadmap
Created when such innovation results in new demand
-Wealth
Which of this is a personality of an entrepreneur?
- All of the answers correct
Coined the term core competency in 1989.
-Both Dr.C.K Prahalad
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
-All of the answers correct
Core competencies play an important role in the process of
-advantage
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
Being an owner is the ultimate career in
-Capitalism
A situation in which an individual works for himself instead of working for an employer
that pays a salary or a wage.
- Self-employed
Crucial when beginning a new enterprise.
-Opportunity Recognition
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
-Entrepreneur
The ability to generate ideas
- Creativity
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
-Does the trait cover a lot of business or is useful only for a single business unit?
Just because you can innovate, does not always mean that you should.
-Focusing only on innovation and the competition.

19/20

A source of input, but not the only source of input


-Customers
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
-Core Capabilities
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
The ability to implement creative ideas
- Innovatineness
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
-Fund-raiser
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
- Locus of Control
An intra company entrepreneur
- Intrapreneur
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
-Self-confidence
The job of entrepreneur is not for
- Everyone
People who have not yet purchased your product but are considering it
-Prospects
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
- core
Which of these is part of your market?
- All of the answers correct
As an organization, they developed products that are rich in design and user
experience.
-Apple
Act as the glue that bind businesses together as well as pave the way for new business
development
-. competences
A new method, idea, product
-Opportunity
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Core capabilities are crucial for this
-survival

19/20

The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a new
business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
-Leadership
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or
usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
-Ability to accept change
Eager for knowledge
- Inquisitive

18/20

People who have already purchased your product.


-Exiting Customers
People in your target market who are not currently looking for a solution.
- Target market users
Entrepreneurs are always alert to opportunities.
- An eye for opportunity
Development of core competencies requires investment in this.
- All of the answers correct
The ability to implement creative ideas
- Innovativeness
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
- Inability to secure a desirable job
Adequate reward
-Profit
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
- Strategic Architecture
You need to have heart, are motivated and
- Driven
A situation in which people lie in wait to make a surprise attack
-Opportunity
In Entrepreneurship, you may become stressed. Why?
-You manage cash flow
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
-Opportunity Realization
A two bladed sword if not handled properly
- Outsourcing
To undertake
-Entreprendre
A reason a person to strike out on his or her own rather than work inside a larger
company.
-All of answers correct
An individual who works to fill job openings in businesses or organizations
-Recruiter
Which of these states the importance of core competencies?
-Both of the given choices are correct
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
-Growth potential
15/20

To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
-Make stress work for them

Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable

Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of
customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly known as the
four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial performance of a
business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to
minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you
need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying
taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process
and serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited, to
potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and
how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give

ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new
business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product
forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct

ENTR-122-20172S / ► Week 7: Customer Profitability Analysis / ► Learning Activity


002 8/10
Companies would always give the best service and other benefits to this type of
customers.
Gold
Low profit but desirable customers
Iron
A party that supplies goods or services.
Supplier
Most profitable customers
Platinum
Unprofitable and undesirable customers
Lead
Extend the application of a method or conclusion
Extrapolate
It is at the center of every successful business.
Understanding customer needs
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
What they think about your competitors
Includes all the homes and commercial properties within a logical reach.
market for a landscaping business
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
Calculating cost per customer

ENTR-122-20172S / ► Week 3: Career Opportunities / ► Learning Activity 001 / ►


9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
Sales
The ability to implement creative ideas
Creativity
You need to have heart, are motivated and
Driven
Eager for knowledge
Inquisitive
The job of entrepreneur is not for
Everyone
Which of this is a personality of an entrepreneur?
All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
How many new businesses fail within 18 months of getting started?
Three out of five

9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five

Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business sector has
the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity

The activity or condition of competing


-Competition
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
Act as the glue that bind businesses together as well as pave the way for new
business development
-competences
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of Control
When teaching the entrepreneurial side, which one should you focus on?
-All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them
attain their goals.
-An appetite for hard work
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Eager for knowledge
-Inquisitive
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
-Fund-raiser
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
Created when such innovation results in new demand
-Wealth
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
-Ability to accept change
The ability to implement creative ideas
-Innovatineness
Entrepreneurship is the career for you if you have this.
-All of the answers correct
Having or showing a strong desire and determination to succeed
-Optimistic
The degree to which a business or activity yields profit or financial gain
-Profitability
The state or condition of yielding a financial profit or gain
-profitable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
most important thing you can do before deciding what to sell
-think
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Extend the application of a method or conclusion
-Extrapolate
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
Time spent with each customer is different
-therefore the cost is different
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
-profit
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Includes everyone connected to the web.
-market for downloadable e-books over the internet
It is at the center of every successful business.
-Both of the given choices are correct
Accomplishing an aim or purpose
-successful
Profitable customers
-Gold
To make a product successful, you must be
-Both of the given choices are correct
Companies have systems in place to avoid this type of customers.
-Lead
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-Sales costs
Includes homes, schools, businesses, and government organizations.
-market for personal computers
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
A company in the same industry or a similar industry that offers a similar product or
Service
-Competitor
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
What are things you need to know about your customers?
-Both of the given choices are correct
Most profitable customers
-Platinum
A company operating in several countries
-Multinational
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
It is at the center of every successful business.
-Both of the given choices are correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Typically, anonymous and try to reach as many members of a target market as
Possible
-surveys
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
They are like competitors but their products are not the same.
-Substitutors
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
-market of a local movie theater or restaurant
Any group of actual or potential buyers of a product.
-Market
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-All of the answers correct
For a product or service to succeed, it must be the right product being sold
-All of the answers correct
Includes all the homes and commercial properties within a logical reach.
-market for a landscaping business
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
A series of interviews of people in your target market.
-Market Validation
Low profit but desirable customers
-Iron
An overriding issue in target market selection
-profitability
Those who sell non-competing products and which generally help your sales.
-Complementors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
A thing that is accepted as true or as certain to happen, without proof.
-Assumption
In this type of market, individuals, groups or organizations that purchase your product
or service for direct use in producing other products or for use in their day-to-day
operations
-industrial
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
-Market Research
A thought process or method used to generate creative ideas by exploring many
possible solutions.
-Divergent thinking
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your biggest advocates who want to help you.
-Your respondents
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
most important thing you can do before deciding what to sell
-think
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building
materials
-climate
The ability to give the correct answer to standard questions that do not require
significant creativity.
-Convergent thinking
A characteristic of a product/service that automatically comes with it
-feature
Which of the following should be a characteristic of your market?
-All of the answers correct
Companies would always give the best service and other benefits to this type of
customers.
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
-divergent
How do you get started using a survey and a targeted audience to make smart
decisions?
-Both of the given choices are correct
A valuable exercise and can create preliminary benchmarks.
-Surveying existing customers
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
Ideally face to face, where you are still trying to understand the target audience and
how real the pain point is.
-interview
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market

Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are

examples of this variable.


-psychographic v
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Critical to determining attractiveness.
-Duration
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
-Focus on profits
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups

ENTRP ~
Your brand must be powerful enough to force them out of their routines.

Select one:
a. Craft your image
b. No correct answer
c. Get known
d. Know What the Customer Wants

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Give the character depth and be genuine.

Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Be interesting, and give
d. Listen, do not just talk

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer

Select one:
a. criteria
b. Reputation
c. Image
d. Branding
e. Brand
f. disruptiveness
g. impression
h. intrusion
i. logo
j. memorable

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Refers to the way your product or service appears from the outside

Select one:
a. Promotion
b. Packaging
c. advertisement
d. Positioning
e. Place
f. Price
g. copywriter
h. People
i. Product
j. marketplace

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
A disruptive technology with the ability to revolutionize certain industries

Select one:
a. Shortlist
b. Revenue
c. internet
d. Budgets
e. markup
f. Supplier
g. Exhibitions
h. Interest
i. Depreciation
j. Income

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
A party that supplies goods or services

Select one:
a. Supplier
b. Revenue
c. Shortlist
d. Depreciation
e. Exhibitions
f. Budgets
g. markup
h. Interest
i. Income
j. internet

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
A principle or standard by which something may be judged or decide

Select one:
a. Reputation
b. disruptiveness
c. intrusion
d. criteria
e. logo
f. Branding
g. impression
h. Image
i. memorable
j. Brand

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them

Select one:
a. People
b. Product
c. Promotion
d. Positioning
e. copywriter
f. marketplace
g. Place
h. Packaging
i. advertisement
j. Price

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
This entails generating ideas for new products.

Select one:
a. Ideas
b. Screen Ideas
c. Developing Market Strategy
d. Development and Testing

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Packaging refers to

Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. to your people and how they dress and groom
c. the way your product or service appears from the outside
d. All of the answers correct
The beliefs or opinions that are generally held about someone or something.

Select one:
a. Packaging
b. Reputation
c. Disruptiveness
d. Positioning

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Reflects the decrease in value of capital assets used to generate income

Select one:
a. Supplier
b. Budgets
c. Exhibitions
d. Revenue
e. markup
f. Depreciation
g. Interest
h. Income
i. internet
j. Shortlist

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
The drive train that gets us where we are going

Select one:
a. Brand
b. Production
c. Apparatus
d. Materials

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Not the same as a prototype, but some manufacturers try to sell them as such.

Select one:
a. Virtual prototype
b. Simplicity
c. Apparatus
d. Invention

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all revenue streams generated by the business

Select one:
a. Interest
b. Budgets
c. Depreciation
d. markup
e. Supplier
f. internet
g. Shortlist
h. Income
i. Exhibitions
j. Revenue

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Take the time to describe the specific value and qualities of the product.

Select one:
a. Create a pricing strategy for the product
b. Define the product in detail
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
The first visceral connection the consumer makes with the brand

Select one:
a. disruptiveness
b. Image
c. Brand
d. Branding
e. intrusion
f. impression
g. criteria
h. memorable
i. logo
j. Reputation

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.

Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
Hear the conversation first, and then participate.

Select one:
a. Ask, do not tell
b. Listen, do not just talk
c. Be interesting, and give
d. Be real, and have a story

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all interest payable for debts, both short-term and long-term

Select one:
a. Shortlist
b. internet
c. Exhibitions
d. Income
e. Depreciation
f. Budgets
g. markup
h. Interest
i. Supplier
j. Revenue

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted

Select one:
a. sales
b. manpower
c. production
d. management
e. materials
f. apparatus
g. machine
h. manager
i. simultaneously
j. controlling

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
The first visceral connection the consumer makes with the brand

Select one:
a. Manager
b. Disruptiveness
c. Positioning
d. Logo

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
Figured as a percentage of the seller's cost

Select one:
a. Markup
b. Promotion
c. Price
d. Brand

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
Shows the company's real bottom line.

Select one:
a. Cost of goods
b. Income
c. Net profit after taxes
d. Operating expenses

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
This step provides the organization the ability to not only test the marketing, but also the product.

Select one:
a. Business Analysis
b. Test Market
c. Commercialize
d. Product Development

Question 16
Answer saved
Marked out of 1.00
Flag question

Question text
Translate goals into detailed actions and interim targets

Select one:
a. Brand
b. Budgets
c. Reputation
d. Promotion

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Reward your followers with something special and exclusive

Select one:
a. Have a payoff, and say thank you
b. Ask, do not tell
c. Be interested, and respond
d. Be interesting, and give

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
Recognize that place goes beyond geographic location.
Select one:
a. Describe the targeted audience for the product
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Identify the place where the product will be marketed

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text
A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.

Select one:
a. Variable costs
b. Financial projections
c. Income Statement
d. Value chain

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
The two primary levers of a company's business model are pricing

Select one:
a. Profit and sales
b. Pricing and costs
c. Income and revenue
d. No correct answer

A thing that is borrowed, especially a sum of money that is expected to be paid back with interest
Select one:
a. investment
b. structure
c. Revenues
d. insurance
e. Liabilities
f. competitive
g. lender
h. creative
i. Expenses
j. loan

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Many business owners think of bookkeeping as

Select one:
a. No correct answer
b. Essential to business
c. Unwelcome chore
d. Both of the given choices are correct

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is a key financial statement?
Select one:
a. Balance sheet
b. Cash flow statement
c. Income statement
d. All of the answers correct

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is a part of a business plan?

Select one:
a. All of the answers correct
b. Market Analysis
c. Financial projections
d. Marketing Plan
e. Sales Strategy

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role.

Select one:
a. No correct answer
b. To deposit funds from clients or patients
c. To maintain financial records for a company or organization.
d. Both of the given choices are correct
Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.

Select one:
a. Sales forecast
b. Loan of investment capital
c. Financial ratios
d. Business plan

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
Why it is important to keep records?

Select one:
a. Keeping track of business transactions
b. Filing taxes
c. All of the answers correct
d. Future reference
e. Compiling final accounts

Question 8
Answer saved
Marked out of 1.00
Flag question

Question text
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.

Select one:
a. Transaction
b. Inventory
c. Sales
d. Cashbook
e. Purchases
f. Debtors
g. Bookkeeping
h. Equity
i. Records
j. Cash

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these are included in a business record?

Select one:
a. Employment contracts
b. All of the answers correct
c. Accounting source documents
d. Meeting minutes

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Administration
b. All of the answers correct
c. Accounting
d. Office Communication

This is when a company purchases a fixed asset and expenses it over the entire period of its
planned use, not just in the year purchased

Select one:
a. Records
b. Depreciation
c. Intangible
d. Inventory-reporting

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
The arrangement of and relations between the parts or elements of something complex

Select one:
a. Liabilities
b. lender
c. competitive
d. loan
e. Expenses
f. Revenues
g. investment
h. structure
i. creative
j. insurance

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.

Select one:
True
False

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest

Select one:
a. Expenses
b. Lender
c. Investment
d. Liabilities

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.

Select one:
a. Business record
b. Personnel Plan
c. Cash flow statement
d. Sales Forecast

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Your financial statements should include an income statement, a balance sheet and a _____
statement

Select one:
a. variable
b. inventory-reporting
c. income
d. intangible
e. sales
f. cash-flow
g. long-term
h. fixed
i. current
j. depreciation
Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.

Select one:
a. Both Perceptive and Savvy
b. Either Perceptive and Savvy
c. Savvy
d. Perceptive

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.

Select one:
a. Business records
b. Production records
c. Purchases
d. Financial transactions

Question 9
Answer saved
Marked out of 1.00
Flag question

Question text
They are based on your assumptions about how your business will perform.

Select one:
a. Pro forma statements
b. Income statement
c. Both of the given choices are correct
d. No correct answer

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
This is where you track any raw materials or finished goods that you buy for your business

Purchases
Answer:

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.

Select one:
a. Payroll Expenses
b. Current liabilities
c. Loans Payable
d. Retained earnings

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these are included in a business record?

Select one:
a. Meeting minutes
b. Accounting source documents
c. All of the answers correct
d. Employment contracts

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
This is the gross revenue generated from the sale of clothing less returns and allowances

Select one:
a. inventory-reporting
b. intangible
c. variable
d. sales
e. income
f. depreciation
g. cash-flow
h. current
i. long-term
j. fixed

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
These primarily consist of the purchase or sale of equipment.

Select one:
a. Net cash flow from investing activities
b. Net change in cash and marketable activities
c. Net cash flow from operating activities
d. Net cash flow from financing activities

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role.

Select one:
a. Both of the given choices are correct
b. No correct answer
c. To maintain financial records for a company or organization.
d. To deposit funds from clients or patients

Question 16
Answer saved
Marked out of 1.00
Flag question

Question text
These are the assets in a business that can be converted to cash in one year or less

Select one:
a. inventory-reporting
b. current
c. depreciation
d. income
e. fixed
f. intangible
g. sales
h. long-term
i. variable
j. cash-flow

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.

Select one:
a. Bookkeeping
b. Debtors
c. Sales
d. Inventory
e. Purchases
f. Cash
g. Records
h. Transaction
i. Cashbook
j. Equity

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
The action or process of investing money for profit or material result

Select one:
a. loan
b. Revenues
c. investment
d. competitive
e. structure
f. Liabilities
g. creative
h. Expenses
i. lender
j. insurance

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role is to maintain financial records for a company or organization.

Select one:
True
False

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Accounting
b. All of the answers correct
c. Office Communication
d. Administration

The marketing mix can be divided into four groups of variables commonly known as the four P's.

Select one:
a. True
b. False

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text

A document that records a business dealing.


business record
Answer:

Question 3
Answer saved
Marked out of 1.00
Flag question

Question text

Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text

The technical equipment or machinery needed for a particular activity or purpose.


Apparatus
Answer:

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
The 4P's of marketing has no weaknesses.

Select one:
a. True
b. False

Question 6
Answer saved
Marked out of 1.00
Flag question

Question text
The most successful companies pick a competitive position from which they know their brands can
survive.

Select one:
a. False
b. True

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.

Select one:
a. True
b. False

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.

Select one:
a. True
b. False

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text

The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
Marketing Mix
Answer:

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Records are a legal requirement.

Select one:
a. False
b. True

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Accounting
b. Administration
c. All of the answers correct
d. Office Communication

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
Every business needs a reason for their customers to buy from them and not their competitors.

Unique Sales Proposition


Answer:

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
Cost of goods, commissions or discounts, variable and fixed expenses.

Select one:
a. Current liabilities
b. Gross profit
c. Business expenses
d. Fixed assets

Question 14
Answer saved
Marked out of 1.00

Flag question
Question text
The most successful companies pick this from which they know their brands can win.

competitive
Answer:

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.

family name
Answer:

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text

A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
Product Development
Answer:

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.
Select one:
a. True
b. False

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.

Select one:
a. Have a payoff, and say thank you
b. Be interested, and respond
c. Be interesting, and give
d. Ask, do not tell

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text

Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Answer:

Question 20
Answer saved
Marked out of 1.00

Flag question
Question text
Include all overhead and labor expenses associated with the operations of the business.

Select one:
a. Income
b. Cost of goods
c. Gross profit margin
d. Operating expenses

Question 21
Answer saved
Marked out of 1.00

Flag question

Question text
The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.

Select one:
a. False
b. True

Question 22
Answer saved
Marked out of 1.00

Flag question

Question text
This is the biggest cost of all for many businesses.

Select one:
a. Accounts Receivable
b. Loans Payable
c. Accounts Payable
d. Payroll Expenses

Question 23
Answer saved
Marked out of 1.00

Flag question

Question text
Packaging refers to

Select one:
a. All of the answers correct
b. the way your product or service appears from the outside
c. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
d. to your people and how they dress and groom

Question 24
Answer saved
Marked out of 1.00

Flag question

Question text

A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
Value Chain
Answer:

Question 25
Answer saved
Marked out of 1.00

Flag question

Question text
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.

Select one:
a. Define the product in detail
b. Define the promotional techniques that you will use for the product
c. Create a pricing strategy for the product
d. Describe the targeted audience for the product

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text

Fundamental in establishing the proper policies, leadership, clear guidelines, work


discipline, effective solution methods plus the proper work culture.
Management
Answer:

Question 27
Answer saved
Marked out of 1.00

Flag question

Question text
The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.

Marketing Mix
Answer:

Question 28
Answer saved
Marked out of 1.00
Flag question

Question text
Promotion refers to the way your product or service appears from the outside.

Select one:
a. True
b. False

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text
Estimates of the future financial performance of a business.

Financial projections
Answer:

Question 30
Answer saved
Marked out of 1.00

Flag question

Question text
This figure represents the amount of income earned by the business before paying taxes.

Select one:
a. Costs of goods sold
b. Net profit before taxes
c. Net profit after taxes
d. Operating expenses
Question 31
Answer saved
Marked out of 1.00

Flag question

Question text

Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
Cash-Flow Statement
Answer:

Question 32
Answer saved
Marked out of 1.00

Flag question

Question text
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.

Select one:
a. True
b. False

Question 33
Answer saved
Marked out of 1.00

Flag question

Question text
An entrepreneur should maintain records to meet his or her business requirements.

Select one:
a. True
b. False

Question 34
Answer saved
Marked out of 1.00

Flag question

Question text
Your projections should be

Select one:
a. Overly cautious worst-case scenarios
b. All of the answers correct
c. Realistic in-between
d. Overly optimistic best-case scenarios

Question 35
Answer saved
Marked out of 1.00

Flag question

Question text
Where your product or service is actually sold

Select one:
a. Market Place
b. Both of the given choices are correct
c. Place
d. No correct answer

Question 36
Answer saved
Marked out of 1.00
Flag question

Question text
Hear the conversation first, and then participate.

Select one:
a. Be interesting, and give
b. Be real, and have a story
c. Ask, do not tell
d. Listen, do not just talk

Question 37
Answer saved
Marked out of 1.00

Flag question

Question text
It is important to develop this before you start the naming process.

brand strategy
Answer:

Question 38
Answer saved
Marked out of 1.00

Flag question

Question text

A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:

Question 39
Answer saved
Marked out of 1.00

Flag question

Question text
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.

Select one:
a. Product, price, place promotion
b. Pricing strategy and promotional techniques
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy

Question 40
Answer saved
Marked out of 1.00

Flag question

Question text
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer

Select one:
a. All of the answers correct
b. Positioning
c. Promotion
d. Interest

Question 41
Answer saved
Marked out of 1.00

Flag question
Question text
All material needed to clean and package are always available and are placed to minimize effort.

Select one:
a. False
b. True

Question 42
Answer saved
Marked out of 1.00

Flag question

Question text

The way in which a company generates revenue and makes a profit from company
operations.
Business Model
Answer:

Question 43
Answer saved
Marked out of 1.00

Flag question

Question text
A strong relationship will only benefit the supplier.

Select one:
a. True
b. False

Question 44
Answer saved
Marked out of 1.00

Flag question
Question text
Give the character depth and be genuine.

Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Listen, do not just talk
d. Be interesting, and give

Question 45
Not yet answered
Marked out of 1.00

Flag question

Question text
The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.

Answer:

Question 46
Answer saved
Marked out of 1.00

Flag question

Question text
The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.

Select one:
a. False
b. True

Question 47
Answer saved
Marked out of 1.00
Flag question

Question text
Which of these is characteristic of a Cash-Flow Statement?

Select one:
a. Tracks the effects of changes in balance sheet accounts
b. Most useful financial management tools
c. All of the answers correct
d. Measures financial activity over a period

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text
A credit check will help reassure you that they will not go out of business when you need them most.

Select one:
a. True
b. False

Question 49
Answer saved
Marked out of 1.00

Flag question

Question text
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.

Select one:
a. Test Market
b. Product Development
c. Business Analysis
d. Commercialize

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text
An increase in prices can cause sales to drop.

Select one:
a. True
b. False

ENTRP ~

Your brand must be powerful enough to force them out of their routines.

Select one:
a. Craft your image
b. No correct answer
c. Get known
d. Know What the Customer Wants

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Give the character depth and be genuine.

Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Be interesting, and give
d. Listen, do not just talk

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer

Select one:
a. criteria
b. Reputation
c. Image
d. Branding
e. Brand
f. disruptiveness
g. impression
h. intrusion
i. logo
j. memorable

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Refers to the way your product or service appears from the outside

Select one:
a. Promotion
b. Packaging
c. advertisement
d. Positioning
e. Place
f. Price
g. copywriter
h. People
i. Product
j. marketplace

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
A disruptive technology with the ability to revolutionize certain industries

Select one:
a. Shortlist
b. Revenue
c. internet
d. Budgets
e. markup
f. Supplier
g. Exhibitions
h. Interest
i. Depreciation
j. Income

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
A party that supplies goods or services

Select one:
a. Supplier
b. Revenue
c. Shortlist
d. Depreciation
e. Exhibitions
f. Budgets
g. markup
h. Interest
i. Income
j. internet

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
A principle or standard by which something may be judged or decide

Select one:
a. Reputation
b. disruptiveness
c. intrusion
d. criteria
e. logo
f. Branding
g. impression
h. Image
i. memorable
j. Brand

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them

Select one:
a. People
b. Product
c. Promotion
d. Positioning
e. copywriter
f. marketplace
g. Place
h. Packaging
i. advertisement
j. Price

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
This entails generating ideas for new products.
Select one:
a. Ideas
b. Screen Ideas
c. Developing Market Strategy
d. Development and Testing

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Packaging refers to

Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. to your people and how they dress and groom
c. the way your product or service appears from the outside
d. All of the answers correct

The beliefs or opinions that are generally held about someone or something.

Select one:
a. Packaging
b. Reputation
c. Disruptiveness
d. Positioning

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Reflects the decrease in value of capital assets used to generate income
Select one:
a. Supplier
b. Budgets
c. Exhibitions
d. Revenue
e. markup
f. Depreciation
g. Interest
h. Income
i. internet
j. Shortlist

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
The drive train that gets us where we are going

Select one:
a. Brand
b. Production
c. Apparatus
d. Materials

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Virtual prototype
b. Simplicity
c. Apparatus
d. Invention

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all revenue streams generated by the business

Select one:
a. Interest
b. Budgets
c. Depreciation
d. markup
e. Supplier
f. internet
g. Shortlist
h. Income
i. Exhibitions
j. Revenue

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Take the time to describe the specific value and qualities of the product.
Select one:
a. Create a pricing strategy for the product
b. Define the product in detail
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
The first visceral connection the consumer makes with the brand

Select one:
a. disruptiveness
b. Image
c. Brand
d. Branding
e. intrusion
f. impression
g. criteria
h. memorable
i. logo
j. Reputation

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
Hear the conversation first, and then participate.

Select one:
a. Ask, do not tell
b. Listen, do not just talk
c. Be interesting, and give
d. Be real, and have a story

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all interest payable for debts, both short-term and long-term

Select one:
a. Shortlist
b. internet
c. Exhibitions
d. Income
e. Depreciation
f. Budgets
g. markup
h. Interest
i. Supplier
j. Revenue

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted

Select one:
a. sales
b. manpower
c. production
d. management
e. materials
f. apparatus
g. machine
h. manager
i. simultaneously
j. controlling

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
The first visceral connection the consumer makes with the brand
Select one:
a. Manager
b. Disruptiveness
c. Positioning
d. Logo

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
Figured as a percentage of the seller's cost

Select one:
a. Markup
b. Promotion
c. Price
d. Brand

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
Shows the company's real bottom line.

Select one:
a. Cost of goods
b. Income
c. Net profit after taxes
d. Operating expenses

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
This step provides the organization the ability to not only test the marketing, but also the product.

Select one:
a. Business Analysis
b. Test Market
c. Commercialize
d. Product Development

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text
Translate goals into detailed actions and interim targets

Select one:
a. Brand
b. Budgets
c. Reputation
d. Promotion

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Reward your followers with something special and exclusive
Select one:
a. Have a payoff, and say thank you
b. Ask, do not tell
c. Be interested, and respond
d. Be interesting, and give

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
Recognize that place goes beyond geographic location.

Select one:
a. Describe the targeted audience for the product
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Identify the place where the product will be marketed

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text
A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.

Select one:
a. Variable costs
b. Financial projections
c. Income Statement
d. Value chain

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
The two primary levers of a company's business model are pricing

Select one:
a. Profit and sales
b. Pricing and costs
c. Income and revenue
d. No correct answer

A thing that is borrowed, especially a sum of money that is expected to be paid back with interest

Select one:
a. investment
b. structure
c. Revenues
d. insurance
e. Liabilities
f. competitive
g. lender
h. creative
i. Expenses
j. loan

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Many business owners think of bookkeeping as
Select one:
a. No correct answer
b. Essential to business
c. Unwelcome chore
d. Both of the given choices are correct

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is a key financial statement?

Select one:
a. Balance sheet
b. Cash flow statement
c. Income statement
d. All of the answers correct

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is a part of a business plan?

Select one:
a. All of the answers correct
b. Market Analysis
c. Financial projections
d. Marketing Plan
e. Sales Strategy
Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role.

Select one:
a. No correct answer
b. To deposit funds from clients or patients
c. To maintain financial records for a company or organization.
d. Both of the given choices are correct

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.

Select one:
a. Sales forecast
b. Loan of investment capital
c. Financial ratios
d. Business plan

Question 7
Answer saved
Marked out of 1.00

Flag question
Question text
Why it is important to keep records?

Select one:
a. Keeping track of business transactions
b. Filing taxes
c. All of the answers correct
d. Future reference
e. Compiling final accounts

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.

Select one:
a. Transaction
b. Inventory
c. Sales
d. Cashbook
e. Purchases
f. Debtors
g. Bookkeeping
h. Equity
i. Records
j. Cash

Question 9
Answer saved
Marked out of 1.00
Flag question

Question text
Which of these are included in a business record?

Select one:
a. Employment contracts
b. All of the answers correct
c. Accounting source documents
d. Meeting minutes

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Administration
b. All of the answers correct
c. Accounting
d. Office Communication

This is when a company purchases a fixed asset and expenses it over the entire period of its
planned use, not just in the year purchased

Select one:
a. Records
b. Depreciation
c. Intangible
d. Inventory-reporting

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
The arrangement of and relations between the parts or elements of something complex

Select one:
a. Liabilities
b. lender
c. competitive
d. loan
e. Expenses
f. Revenues
g. investment
h. structure
i. creative
j. insurance

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.

Select one:
True
False

Question 4
Answer saved
Marked out of 1.00
Flag question

Question text
Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest

Select one:
a. Expenses
b. Lender
c. Investment
d. Liabilities

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.

Select one:
a. Business record
b. Personnel Plan
c. Cash flow statement
d. Sales Forecast

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Your financial statements should include an income statement, a balance sheet and a _____
statement

Select one:
a. variable
b. inventory-reporting
c. income
d. intangible
e. sales
f. cash-flow
g. long-term
h. fixed
i. current
j. depreciation

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.

Select one:
a. Both Perceptive and Savvy
b. Either Perceptive and Savvy
c. Savvy
d. Perceptive

Question 8
Answer saved
Marked out of 1.00

Flag question
Question text
These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.

Select one:
a. Business records
b. Production records
c. Purchases
d. Financial transactions

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
They are based on your assumptions about how your business will perform.

Select one:
a. Pro forma statements
b. Income statement
c. Both of the given choices are correct
d. No correct answer

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
This is where you track any raw materials or finished goods that you buy for your business

Purchases
Answer:

Question 11
Answer saved
Marked out of 1.00
Flag question

Question text
Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.

Select one:
a. Payroll Expenses
b. Current liabilities
c. Loans Payable
d. Retained earnings

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these are included in a business record?

Select one:
a. Meeting minutes
b. Accounting source documents
c. All of the answers correct
d. Employment contracts

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
This is the gross revenue generated from the sale of clothing less returns and allowances
Select one:
a. inventory-reporting
b. intangible
c. variable
d. sales
e. income
f. depreciation
g. cash-flow
h. current
i. long-term
j. fixed

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
These primarily consist of the purchase or sale of equipment.

Select one:
a. Net cash flow from investing activities
b. Net change in cash and marketable activities
c. Net cash flow from operating activities
d. Net cash flow from financing activities

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role.
Select one:
a. Both of the given choices are correct
b. No correct answer
c. To maintain financial records for a company or organization.
d. To deposit funds from clients or patients

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text
These are the assets in a business that can be converted to cash in one year or less

Select one:
a. inventory-reporting
b. current
c. depreciation
d. income
e. fixed
f. intangible
g. sales
h. long-term
i. variable
j. cash-flow

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Select one:
a. Bookkeeping
b. Debtors
c. Sales
d. Inventory
e. Purchases
f. Cash
g. Records
h. Transaction
i. Cashbook
j. Equity

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
The action or process of investing money for profit or material result

Select one:
a. loan
b. Revenues
c. investment
d. competitive
e. structure
f. Liabilities
g. creative
h. Expenses
i. lender
j. insurance

Question 19
Answer saved
Marked out of 1.00
Flag question

Question text
A bookkeeper's central role is to maintain financial records for a company or organization.

Select one:
True
False

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Accounting
b. All of the answers correct
c. Office Communication
d. Administration

The marketing mix can be divided into four groups of variables commonly known as the four P's.

Select one:
a. True
b. False

Question 2
Answer saved
Marked out of 1.00
Flag question

Question text

A document that records a business dealing.


business record
Answer:

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text

Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text

The technical equipment or machinery needed for a particular activity or purpose.


Apparatus
Answer:

Question 5
Answer saved
Marked out of 1.00
Flag question

Question text
The 4P's of marketing has no weaknesses.

Select one:
a. True
b. False

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
The most successful companies pick a competitive position from which they know their brands can
survive.

Select one:
a. False
b. True

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.

Select one:
a. True
b. False
Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.

Select one:
a. True
b. False

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text

The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
Marketing Mix
Answer:

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Records are a legal requirement.

Select one:
a. False
b. True

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Accounting
b. Administration
c. All of the answers correct
d. Office Communication

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
Every business needs a reason for their customers to buy from them and not their competitors.

Unique Sales Proposition


Answer:

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
Cost of goods, commissions or discounts, variable and fixed expenses.
Select one:
a. Current liabilities
b. Gross profit
c. Business expenses
d. Fixed assets

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
The most successful companies pick this from which they know their brands can win.

competitive
Answer:

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.

family name
Answer:

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text
A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
Product Development
Answer:

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.

Select one:
a. True
b. False

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.

Select one:
a. Have a payoff, and say thank you
b. Be interested, and respond
c. Be interesting, and give
d. Ask, do not tell

Question 19
Answer saved
Marked out of 1.00
Flag question

Question text

Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Answer:

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
Include all overhead and labor expenses associated with the operations of the business.

Select one:
a. Income
b. Cost of goods
c. Gross profit margin
d. Operating expenses

Question 21
Answer saved
Marked out of 1.00

Flag question

Question text
The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.

Select one:
a. False
b. True

Question 22
Answer saved
Marked out of 1.00

Flag question

Question text
This is the biggest cost of all for many businesses.

Select one:
a. Accounts Receivable
b. Loans Payable
c. Accounts Payable
d. Payroll Expenses

Question 23
Answer saved
Marked out of 1.00

Flag question

Question text
Packaging refers to

Select one:
a. All of the answers correct
b. the way your product or service appears from the outside
c. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
d. to your people and how they dress and groom

Question 24
Answer saved
Marked out of 1.00
Flag question

Question text

A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
Value Chain
Answer:

Question 25
Answer saved
Marked out of 1.00

Flag question

Question text
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.

Select one:
a. Define the product in detail
b. Define the promotional techniques that you will use for the product
c. Create a pricing strategy for the product
d. Describe the targeted audience for the product

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text

Fundamental in establishing the proper policies, leadership, clear guidelines, work


discipline, effective solution methods plus the proper work culture.
Management
Answer:
Question 27
Answer saved
Marked out of 1.00

Flag question

Question text
The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.

Marketing Mix
Answer:

Question 28
Answer saved
Marked out of 1.00

Flag question

Question text
Promotion refers to the way your product or service appears from the outside.

Select one:
a. True
b. False

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text
Estimates of the future financial performance of a business.

Financial projections
Answer:

Question 30
Answer saved
Marked out of 1.00
Flag question

Question text
This figure represents the amount of income earned by the business before paying taxes.

Select one:
a. Costs of goods sold
b. Net profit before taxes
c. Net profit after taxes
d. Operating expenses

Question 31
Answer saved
Marked out of 1.00

Flag question

Question text

Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
Cash-Flow Statement
Answer:

Question 32
Answer saved
Marked out of 1.00

Flag question

Question text
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.

Select one:
a. True
b. False

Question 33
Answer saved
Marked out of 1.00

Flag question

Question text
An entrepreneur should maintain records to meet his or her business requirements.

Select one:
a. True
b. False

Question 34
Answer saved
Marked out of 1.00

Flag question

Question text
Your projections should be

Select one:
a. Overly cautious worst-case scenarios
b. All of the answers correct
c. Realistic in-between
d. Overly optimistic best-case scenarios

Question 35
Answer saved
Marked out of 1.00

Flag question

Question text
Where your product or service is actually sold

Select one:
a. Market Place
b. Both of the given choices are correct
c. Place
d. No correct answer

Question 36
Answer saved
Marked out of 1.00

Flag question

Question text
Hear the conversation first, and then participate.

Select one:
a. Be interesting, and give
b. Be real, and have a story
c. Ask, do not tell
d. Listen, do not just talk

Question 37
Answer saved
Marked out of 1.00

Flag question

Question text
It is important to develop this before you start the naming process.

brand strategy
Answer:

Question 38
Answer saved
Marked out of 1.00
Flag question

Question text

A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:

Question 39
Answer saved
Marked out of 1.00

Flag question

Question text
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.

Select one:
a. Product, price, place promotion
b. Pricing strategy and promotional techniques
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy

Question 40
Answer saved
Marked out of 1.00

Flag question

Question text
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer

Select one:
a. All of the answers correct
b. Positioning
c. Promotion
d. Interest

Question 41
Answer saved
Marked out of 1.00

Flag question

Question text
All material needed to clean and package are always available and are placed to minimize effort.

Select one:
a. False
b. True

Question 42
Answer saved
Marked out of 1.00

Flag question

Question text

The way in which a company generates revenue and makes a profit from company
operations.
Business Model
Answer:

Question 43
Answer saved
Marked out of 1.00

Flag question

Question text
A strong relationship will only benefit the supplier.
Select one:
a. True
b. False

Question 44
Answer saved
Marked out of 1.00

Flag question

Question text
Give the character depth and be genuine.

Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Listen, do not just talk
d. Be interesting, and give

Question 45
Not yet answered
Marked out of 1.00

Flag question

Question text
The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.

Answer:

Question 46
Answer saved
Marked out of 1.00

Flag question
Question text
The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.

Select one:
a. False
b. True

Question 47
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is characteristic of a Cash-Flow Statement?

Select one:
a. Tracks the effects of changes in balance sheet accounts
b. Most useful financial management tools
c. All of the answers correct
d. Measures financial activity over a period

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text
A credit check will help reassure you that they will not go out of business when you need them most.

Select one:
a. True
b. False

Question 49
Answer saved
Marked out of 1.00
Flag question

Question text
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.

Select one:
a. Test Market
b. Product Development
c. Business Analysis
d. Commercialize

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text
An increase in prices can cause sales to drop.

Select one:
a. True
b. False

demographic

A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.

Question 2

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Need to improve personal income

d. Love for adventure

Question 3

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Those who sell non-competing products and which generally help your sales.

Select one:

a. Competitors

b. Complementors

c. Influencers

d. Substitutors

Question 4

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Companies have systems in place to avoid this type of customers.

Select one:

a. Gold

b. Iron

c. Platinum

d. Lead

Question 5

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies would always give the best service and other benefits to this type of customers.

Select one:

a. Iron

b. Platinum

c. Gold

d. Lead

Question 6

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Your target market should be measurable, sufficiently large and


Answer

reachable

Question 7

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Buy less, but are useful as in aggregate they may buy quite a lot.

Select one:

a. Major customers

b. Competitors

c. Suppliers

d. Minor customers

Question 8

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.

Select one:

a. An eye for opportunity


b. All of the answers correct

c. Opportunity Recognizers

d. Need to achieve

Question 9

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.

Select one:

a. Need to achieve

b. Locus of control

c. Risk bearing

d. Self-confidence

Question 10

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Outsourcing can give short term

Select one:

a. Core Capabilities

b. Core Competency

c. Competitive Advantage

d. Technical Capabilities
Question 11

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.

Select one:

a. Teacher

b. Recruiter

c. Sales

d. Business Reporter

Question 12

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know what makes them tick, you can serve them in the way they prefer.

Select one:

a. What they think about you

b. What they expect of you

c. What they think about your competitors

d. What makes them feel good about buying

Question 13

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

What are things you need to know about your customers?

Select one:

a. Who they are, what they do,

b. Why they buy, when they buy, how they buy

c. Both of the given choices are correct

d. Either of the given choices are correct

Question 14

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

When teaching the entrepreneurial side, which one should you focus on?

Select one:

a. Literature to persuasive advertising

b. All of the answers are correct

c. Math to business

d. History to innovation

Question 15

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Problems with yet undefined solutions.


Select one:

a. Silent Needs

b. Stated Needs

c. Both of the given choices are correct

d. No correct answer

Question 16

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

As an organization, they developed products that are rich in design and user experience.

Select one:

a. Netflix

b. NEC

c. Apple

d. Canon

Question 17

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.

Select one:

a. Target Market

b. Marketing Cost
c. Distribution cost

d. All of the answers correct

Question 18

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customers understand problems, but they cannot help you to move your product forward.

Select one:

a. Focusing only on customers

b. Focusing only on innovation and the competition.

c. All of the answers correct

d. Focusing only on revenue

Question 19

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Psychographic

The desire for status, enhanced appearance and more money are examples of this variable.
Question 20

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It is critical to find a balance between prospects and customers to ensure that your future revenue is
protected, while still keeping existing customers happy.

Select one:

a. Focusing only on innovation and the competition.

b. Focusing only on customers

c. All of the answers correct

d. Focusing only on revenue

Question 21

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.

Select one:

a. Opportunity Recognizers

b. An eye for opportunity

c. Focus on profits

d. Business Plan

Question 22
Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

They may sell directly into the market but largely they need to be kept aligned to your strategy.

Select one:

a. Major customers

b. Minor customers

c. Competitors

d. Suppliers

Question 23

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If I had asked people what they wanted, they would have said faster horses.

Select one:

a. Henry Ford

b. Jonathan Bender

c. J.B. Say

d. Michael Smith

Question 24

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.

Select one:

a. What makes them feel good about buying

b. What they expect of you

c. What they think about your competitors

d. What they think about you

Question 25

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs have strong desire to achieve higher goals.

Select one:

a. An eye for opportunity

b. Silent needs

c. Need to achieve

d. All of the answers correct

Question 26

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.

Select one:
a. Risk bearing

b. Targeting your market

c. Risk and rewards

d. Choosing that product or service

Question 27

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

How many new businesses fail within 18 months of getting started?

Select one:

a. Thirty-five

b. Three out of five

c. Three

d. Five

Question 28

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Love for adventure


d. Need to improve personal income

Question 29

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customer classification depending on profitability.

Select one:

a. Profit tiers

b. Distribution cost

c. Marketing Cost

d. Product Concept

Question 30

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Without developing a core competency, a company may be highly profitable.

Select one:

a. Only for a short period

b. Occasionally

c. No correct answer

d. Long term

Question 31

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

The act of utilizing the promotional mix

Select one:

a. Marketing Cost

b. Process of promotion

c. Profit tiers

d. Distribution cost

Question 32

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What is/are the thing/s you need to know before you can sell to a potential customer?

Select one:

a. If buying from you would you offer the customer any benefits

b. If the customer is happy with their current supplier

c. All of the answers correct

d. Who the customer's current supplier is

Question 33

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Which of these states the importance of core competencies?

Select one:

a. Indicator that resources are being used in the right places in the right amount

b. Help in the development of core products

c. Both of the given choices are correct

d. No correct answer

Question 34

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

This is not essential, but is normally a great help in thinking through the case for a new business.

Select one:

a. Both of the given choices are correct

b. No correct answer

c. A market research

d. A formal business plan

Question 35

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Attempt to get an understanding of a specific market segment by questioning eight to 12 members of


that group to discover what psychographic and behavioristic factors might motivate the entire group.

Select one:

a. Interviews
b. Focus groups

c. All of the answers are correct

d. Surveys

Question 36

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.

Select one:

a. Technical/technology capabilities

b. Calculating cost per customer

c. Opportunity Recognizers

d. Research and Development

Question 37

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.

Select one:

a. What they think about your competitors

b. What they expect of you

c. What makes them feel good about buying


d. What they think about you

Question 38

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Critical to determining attractiveness.

Select one:

a. Growth

b. Ability

c. Risks

d. Duration

Question 39

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To make a product successful, you must be.

Select one:

a. Both of the given choices are correct

b. Emotionally committed to its success

c. Personally committed to its success

d. Either of the given choices are correct

Question 40

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Surveys

Typically, anonymous and try to reach as many members of a target market as possible

Question 41

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Besides the inability to secure any type of employment this is the most basic reason for self-
employment.

Select one:

a. Inability to secure a desirable job

b. Need to improve personal income

c. Love for adventure

d. To fulfill a life-long ambition

Question 42

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Enables you to concentrate on and solve your target market's problems.

Select one:

a. Stated need

b. Outside-in approach

c. Silent need

d. No correct answer

Question 43

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

People who have already purchased your product.

Select one:

a. No correct answer

b. Both of the given choices are correct

c. Existing Customers

d. Customers

Question 44

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.

Select one:

a. Need to achieve
b. Locus of control

c. Risk bearing

d. No correct answer

Question 45

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Their core competency is said to be content delivery, but they are now venturing into original content
creation too.

Select one:

a. Apple

b. Canon

c. Netflix

d. NEC

Question 46

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The total cost associated with delivering goods or services to customers.

Select one:

a. All of the answers correct

b. Distribution cost

c. Marketing Cost

d. Target Market
Question 47

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

His definition of entrepreneurship placed an emphasis on innovation.

Select one:

a. Rotte MacClellan

b. M. M. P. AKhouri

c. J.B. Say

d. Joseph Schumpeter

Question 48

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these questions will help you analyze the product or service from the customer's point of
view?

Select one:

a. What does the product achieve, avoid or preserve for the customer?

b. Who is going to sell the product?

c. Is there a real demand for the product at the price you will have to charge?

d. Can you see yourself selling this product or service for the next five to 10 years?

Question 49

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.

Select one:

a. Self-confidence

b. Risk bearing

c. Need to achieve

d. Locus of control

Question 50

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Explicit statements from your market that declare, "I want a product to do X".

Select one:

a. Stated Needs

b. Risk and rewards

c. Marketing Effort

d. Market Forecast

Buy less, but are useful as in aggregate they may buy quite a lot.

Select one:

a. Minor customers

b. Major customers

c. Competitors

d. Suppliers
Question 2

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Besides the inability to secure any type of employment this is the most basic reason for self-
employment.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Need to improve personal income

d. Love for adventure

Question 3

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Psychographic

The desire for status, enhanced appearance and more money are examples of this variable.

Question 4
Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Your target market should be measurable, sufficiently large and Answer

reachable

Question 5

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What is/are the thing/s you need to know before you can sell to a potential customer?

Select one:

a. If buying from you would you offer the customer any benefits

b. All of the answers correct

c. If the customer is happy with their current supplier

d. Who the customer's current supplier is

Question 6

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

Enables you to concentrate on and solve your target market's problems.

Select one:

a. Silent need

b. Outside-in approach

c. No correct answer

d. Stated need

Question 7

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Critical to determining attractiveness.

Select one:

a. Duration

b. Growth

c. Ability

d. Risks

Question 8

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.

Select one:

a. Locus of control

b. Need to achieve

c. Risk bearing

d. No correct answer

Question 9

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Explicit statements from your market that declare, "I want a product to do X".

Select one:

a. Risk and rewards

b. Stated Needs

c. Market Forecast

d. Marketing Effort

Question 10

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

The interaction with competitors is usually directly

Select one:

a. Friendly
b. Hostile

c. Pleasant

d. Antagonistic

Question 11

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.

Select one:

a. What they think about you

b. What makes them feel good about buying

c. What they think about your competitors

d. What they expect of you

Question 12

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.

Select one:

a. Need to achieve

b. Locus of control

c. Risk bearing
d. Self-confidence

Question 13

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customer classification depending on profitability.

Select one:

a. Product Concept

b. Distribution cost

c. Profit tiers

d. Marketing Cost

Question 14

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

People in your target market who are not currently looking for a solution.

Select one:

a. Target market users

b. Market Segment

c. Long-term competitive advantage

d. Strategic Mindset

Question 15

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs have strong desire to achieve higher goals.

Select one:

a. Silent needs

b. An eye for opportunity

c. All of the answers correct

d. Need to achieve

Question 16

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The act of utilizing the promotional mix

Select one:

a. Process of promotion

b. Marketing Cost

c. Distribution cost

d. Profit tiers

Question 17

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.

Select one:

a. Opportunity Recognizers

b. Focus on profits

c. An eye for opportunity

d. Business Plan

Question 18

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To make a product successful, you must be.

Select one:

a. Both of the given choices are correct

b. Emotionally committed to its success

c. Personally committed to its success

d. Either of the given choices are correct

Question 19

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If I had asked people what they wanted, they would have said faster horses.

Select one:

a. Michael Smith
b. Henry Ford

c. J.B. Say

d. Jonathan Bender

Question 20

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.

Select one:

a. All of the answers correct

b. In a competitive market

c. In any market available

d. In the right market

Question 21

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

This is not essential, but is normally a great help in thinking through the case for a new business.

Select one:

a. No correct answer

b. Both of the given choices are correct

c. A formal business plan

d. A market research
Question 22

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

In Entrepreneurship, you may become stressed. Why?

Select one:

a. Both of the given choices are correct

b. No correct answer

c. You manage expansion

d. You manage cash flow

Question 23

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Without developing a core competency, a company may be highly profitable.

Select one:

a. Long term

b. Only for a short period

c. Occasionally

d. No correct answer

Question 24

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

Companies would always give the best service and other benefits to this type of customers.

Select one:

a. Lead

b. Iron

c. Platinum

d. Gold

Question 25

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Your skill at this is critical to your success.

Select one:

a. Customer

b. Target market users

c. Existing Customers

d. No correct answer

Question 26

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

How many new businesses fail within 18 months of getting started?


Select one:

a. Thirty-five

b. Three out of five

c. Five

d. Three

Question 27

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.

Select one:

a. Technical/technology capabilities

b. Opportunity Recognizers

c. Research and Development

d. Calculating cost per customer

Question 28

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

If you have a retail outlet, you have the means of distributing a customer comment card or Answer

questionnaire
.

Question 29

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

demographic

A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.

Question 30

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

People who have already purchased your product.

Select one:

a. Customers

b. Both of the given choices are correct

c. Existing Customers

d. No correct answer

Question 31
Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies have systems in place to avoid this type of customers.

Select one:

a. Iron

b. Platinum

c. Lead

d. Gold

Question 32

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Outsourcing can give short term

Select one:

a. Core Capabilities

b. Competitive Advantage

c. Technical Capabilities

d. Core Competency

Question 33

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

Customers understand problems, but they cannot help you to move your product forward.

Select one:

a. Focusing only on innovation and the competition.

b. Focusing only on customers

c. Focusing only on revenue

d. All of the answers correct

Question 34

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The total cost associated with delivering goods or services to customers.

Select one:

a. Marketing Cost

b. All of the answers correct

c. Target Market

d. Distribution cost

Question 35

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.

Select one:
a. What they think about your competitors

b. What they expect of you

c. What makes them feel good about buying

d. What they think about you

Question 36

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Helps in growing branches of different businesses and then these businesses grow products as fruit.

Select one:

a. Core competency trunk

b. Long-term competitive advantage

c. No correct answer

d. Choosing that product or service

Question 37

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.

Select one:

a. Teacher

b. Recruiter

c. Business Reporter
d. Sales

Question 38

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these states the importance of core competencies?

Select one:

a. No correct answer

b. Help in the development of core products

c. Indicator that resources are being used in the right places in the right amount

d. Both of the given choices are correct

Question 39

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.

Select one:

a. Self-confidence

b. Risk bearing

c. Need to achieve

d. Locus of control

Question 40

Answer saved
Marked out of 1.00

FlaggedRemove flag

Question text

Entrepreneurs are always alert to opportunities.

Select one:

a. Stability and structure

b. Opportunity Recognizers

c. An eye for opportunity

d. Stated needs

Question 41

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.

Select one:

a. Need to improve personal income

b. Inability to secure a desirable job

c. To fulfill a life-long ambition

d. Love for adventure

Question 42

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Attempt to get an understanding of a specific market segment by questioning eight to 12 members of
that group to discover what psychographic and behavioristic factors might motivate the entire group.

Select one:

a. Focus groups

b. All of the answers are correct

c. Interviews

d. Surveys

Question 43

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

The most important advantage of having core competencies is having this.

Select one:

a. No correct answer

b. Long-term competitive advantage

c. Core competency trunk

d. Choosing that product or service

Question 44

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these questions will help you analyze the product or service from the customer's point of
view?

Select one:
a. Can you see yourself selling this product or service for the next five to 10 years?

b. Who is going to sell the product?

c. What does the product achieve, avoid or preserve for the customer?

d. Is there a real demand for the product at the price you will have to charge?

Question 45

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

When teaching the entrepreneurial side, which one should you focus on?

Select one:

a. Math to business

b. History to innovation

c. Literature to persuasive advertising

d. All of the answers are correct

Question 46

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What are things you need to know about your customers?

Select one:

a. Both of the given choices are correct

b. Why they buy, when they buy, how they buy

c. Either of the given choices are correct


d. Who they are, what they do,

Question 47

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these is a factor to consider before going into self-employment?

Select one:

a. Business Idea

b. Raw Materials

c. Legal Issues

d. All of the answers correct

Question 48

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Problems with yet undefined solutions.

Select one:

a. No correct answer

b. Silent Needs

c. Both of the given choices are correct

d. Stated Needs

Question 49

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.

Select one:

a. Marketing Cost

b. Target Market

c. Distribution cost

d. All of the answers correct

Question 50

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Surveys

Typically, anonymous and try to reach as many members of a target market as possible

Question 1

Answer saved
Marked out of 1.00

Flag question
Question text

The most successful companies pick this from which they know their brands can win.
Answer:

Question 2

Answer saved
Marked out of 1.00

Flag question

Question text

Refers to method companies use to price their products or services.


Answer:

Question 3

Answer saved
Marked out of 1.00

Flag question

Question text

A stock or any other security representing an ownership interest.

Equity
Answer:

Question 4

Answer saved
Marked out of 1.00
Flag question

Question text

This is the biggest cost of all for many businesses.


Select one:
a. Payroll Expenses
b. Accounts Receivable
c. Accounts Payable
d. Loans Payable

Question 5

Answer saved
Marked out of 1.00

Flag question

Question text

Manpower is fundamental in establishing the proper policies, leadership, clear


guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. False
b. True

Question 6

Answer saved
Marked out of 1.00
Flag question

Question text

Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
Select one:
a. False
b. True

Question 7

Answer saved
Marked out of 1.00

Flag question

Question text

Measures all your revenue sources vs. business expenses for a given time period.

Answer:

Question 8

Answer saved
Marked out of 1.00

Flag question

Question text
The beliefs or opinions that are generally held about someone or something.
Answer:

Question 9

Answer saved
Marked out of 1.00

Flag question

Question text

Which of these is an example of a bookkeeping account?


Select one:
a. Accounts Payable
b. Loans Payable
c. All of the answers correct
d. Accounts Receivable

Question 10

Answer saved
Marked out of 1.00

Flag question

Question text

Recognize that place goes beyond geographic location.


Select one:
a. Identify the place where the product will be marketed
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product
Question 11

Answer saved
Marked out of 1.00

Flag question

Question text

Hear the conversation first, and then participate.


Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk

Question 12

Answer saved
Marked out of 1.00

Flag question

Question text

Controlling waste is the key to efficient and profitable production.


Select one:
a. False
b. True

Question 13

Answer saved
Marked out of 1.00
Flag question

Question text

The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False
b. True

Question 14

Answer saved
Marked out of 1.00

Flag question

Question text

Most customers think of you in terms of a single attribute, either positive or negative.

Attribution theory
Answer:

Question 15

Answer saved
Marked out of 1.00

Flag question

Question text
A notice or announcement in a public medium promoting a product, service, or event
Select one:
a. Exhibitions
b. Promotion
c. Revenue
d. Advertisement

Question 16

Answer saved
Marked out of 1.00

Flag question

Question text

To succeed, you need to know this about your brand.


true perception
Answer:

Question 17

Answer saved
Marked out of 1.00

Flag question

Question text

Include cash, accounts receivable, inventory and equipment.


Select one:
a. Expenses
b. Liabilities
c. All of the answers correct
d. Assets
Question 18

Answer saved
Marked out of 1.00

Flag question

Question text

A name, term, design, symbol, or other feature that distinguishes an organization or


product from its rivals in the eyes of the customer.

brand
Answer:

Question 19

Answer saved
Marked out of 1.00

Flag question

Question text

Cost of goods, commissions or discounts, variable and fixed expenses.


Select one:
a. Business expenses
b. Fixed assets
c. Gross profit
d. Current liabilities

Question 20

Answer saved
Marked out of 1.00
Flag question

Question text

The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True
b. False

Question 21

Answer saved
Marked out of 1.00

Flag question

Question text

Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company
b. All of the answers correct
c. the way your product or service appears from the outside
d. to your people and how they dress and groom

Question 22

Answer saved
Marked out of 1.00
Flag question

Question text

Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity

Question 23

Answer saved
Marked out of 1.00

Flag question

Question text

Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
b. True

Question 24

Answer saved
Marked out of 1.00

Flag question
Question text

Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion

Question 25

Answer saved
Marked out of 1.00

Flag question

Question text

The arena of competitive or commercial dealings: the world of trade


Select one:
a. Image
b. Market Place
c. Revenue
d. Criteria

Question 26

Answer saved
Marked out of 1.00

Flag question

Question text
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.

management
Answer:

Question 27

Answer saved
Marked out of 1.00

Flag question

Question text

The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient
information gathering.
Select one:
a. False
b. True

Question 28

Answer saved
Marked out of 1.00

Flag question

Question text

Refers to the way your product or service appears from the outside
Select one:
a. No correct answer
b. Machine
c. Packaging
d. Expenses

Question 29

Answer saved
Marked out of 1.00

Flag question

Question text

One of the most powerful financial tools available to any small-business owner.
Select one:
a. Financial budget
b. Business models
c. Business Budgeting
d. Investment Model

Question 30

Answer saved
Marked out of 1.00

Flag question

Question text

A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.

prototype
Answer:

Question 31
Answer saved
Marked out of 1.00

Flag question

Question text

A brand is a name, term, design, symbol, or other feature that distinguishes an


organization or product from its rivals in the eyes of the customer.
Select one:
a. True
b. False

Question 32

Answer saved
Marked out of 1.00

Flag question

Question text

The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
Select one:
a. Be interesting, and give
b. Listen, do not just talk
c. Ask, do not tell
d. Be real, and have a story

Question 33

Answer saved
Marked out of 1.00
Flag question

Question text

People form their first impression within the first


Select one:
a. 40 seconds
b. 30 seconds
c. 20 seconds
d. 10 seconds

Question 34

Answer saved
Marked out of 1.00

Flag question

Question text

The 4P's of marketing has no weaknesses.


Select one:
a. False
b. True

Question 35

Answer saved
Marked out of 1.00

Flag question
Question text

The first step in developing a financial management system is the creation of financial
statements.
Select one:
a. True
b. False

Question 36

Answer saved
Marked out of 1.00

Flag question

Question text

Unique from their competition and often become among the most memorable.
obscure brand names
Answer:

Question 37

Answer saved
Marked out of 1.00

Flag question

Question text

Your projections should be


Select one:
a. Overly cautious worst-case scenarios
b. Realistic in-between
c. Overly optimistic best-case scenarios
d. All of the answers correct
Question 38

Answer saved
Marked out of 1.00

Flag question

Question text

Promotion refers to the way your product or service appears from the outside.
Select one:
a. False
b. True

Question 39

Answer saved
Marked out of 1.00

Flag question

Question text

A physical product is developed.


Select one:
a. Test Market
b. Business Analysis
c. Product Development
d. Commercialize

Question 40

Answer saved
Marked out of 1.00
Flag question

Question text

A straightforward product design is essential.


Select one:
a. False
b. True

Question 41

Answer saved
Marked out of 1.00

Flag question

Question text

It is important to protect your name to the appropriate degree.


Protect your brand name
Answer:

Question 42

Answer saved
Marked out of 1.00

Flag question

Question text

After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:
Question 43

Answer saved
Marked out of 1.00

Flag question

Question text

The most successful companies pick a competitive position from which they know
their brands can survive.
Select one:
a. True
b. False

Question 44

Answer saved
Marked out of 1.00

Flag question

Question text

These selling, generaland administrative expenses are necessary to run the business.
Select one:
a. Operating expenses
b. Net profit before taxes
c. Costs of goods sold
d. Net profit after taxes

Question 45

Answer saved
Marked out of 1.00
Flag question

Question text

A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.

product development
Answer:

Question 46

Answer saved
Marked out of 1.00

Flag question

Question text

This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
Select one:
a. Savvy
b. Either of the given choices are correct
c. Perceptive
d. Both of the given choices are correct

Question 47

Answer saved
Marked out of 1.00

Flag question
Question text

Reward your followers with something special and exclusive


Select one:
a. Have a payoff, and say thank you
b. Be interesting, and give
c. Be interested, and respond
d. Ask, do not tell

Question 48

Answer saved
Marked out of 1.00

Flag question

Question text

An increase in prices can cause sales to drop.


Select one:
a. True
b. False

Question 49

Answer saved
Marked out of 1.00

Flag question

Question text

A great equalizer for the cash-strapped entrepreneur.


social media
Answer:
Question 50

Answer saved
Marked out of 1.00

Flag question

Question text

A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. Positioning
b. Promotion
c. Interest
d. All of the answers correct
Includes all the costs related to the sale of products in inventory.

Income

Give the character depth and be genuine.

Be real, and have a story

Protects the business in the event of litigation.

Liability insurance

A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Office Communication

The technical equipment or machinery needed for a particular activity or purpose.

Apparatus

What you plan to sell, and what will convince people to buy.

Revenue model

Maintaining a good short- and long-range financial plan enables you to control your cash flow
instead of having it control you.

True

Image is everything for everyone.

True

Include cash, accounts receivable, inventory and equipment.

Assets

Shows the company's real bottom line.

Net profit after taxes

A physical product is developed.

Product Development

A person who writes the text of advertisements or publicity material

Copywriter

An entrepreneur should maintain records to meet his or her business requirements.

True
These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.

Financial transactions

Hear the conversation first, and then participate.

Listen, do not just talk

Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.

True

A great equalizer for the cash-strapped entrepreneur.

Social Media

Includes all the ways you tell your customers about your products or services and how you then
market and sell to them

Promotion

This figure represents the amount of income earned by the business before paying taxes.

Net profit before taxes

Designed to meet the company’s marketing objectives by providing its customers with value.

Marketing Strategy

The beliefs or opinions that are generally held about someone or something.

Reputation

Refers to method companies use to price their products or services.

Product Development

A document that records a business dealing.

Business record

The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services

Marketing Mix

Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.

True
To succeed, you need to know this about your brand.

Branding

An increase in prices can cause sales to drop.

True

Which of these is an example of a bookkeeping account?

All of the answers correct

Measures all your revenue sources vs. business expenses for a given time period.

Income Statement

Most customers think of you in terms of a single attribute, either positive or negative.

Positioning

The arena of competitive or commercial dealings: the world of trade

Market Place

Promotion refers to the way your product or service appears from the outside.

False

The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.

Market Research

The first step in developing a financial management system is the creation of financial statements.

True

Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.

True

Where your product or service is actually sold

Place

Most customers think of you in terms of a single attribute, either positive or negative.

Attribution Theory
The investigation of the needs and opinions of consumers, especially with regard to a particular
product or service.

Consumer Research

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer.

True

Controlling waste is the key to efficient and profitable production.

True

The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.

Ask, do not tell

A notice or announcement in a public medium promoting a product, service, or event

Advertisement

The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.

Ask, do not tell

Which of these should be included in your financial statements?

All of the answers correct

The best suppliers will want to talk with you regularly to find out what needs you have and how they
can serve you better.

True

A strong relationship will only benefit the supplier.

False

Include all overhead and labor expenses associated with the operations of the business.

Operating expenses

If you need to choose a great brand name for your product, service or business, start by considering
the importance of the name in this

Marketing

Which of these is characteristic of a Cash-Flow Statement?

All of the answers correct


This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.

Business Analysis

Happens in the minds of consumers

Branding

A principle or standard by which something may be judged or decide

Criteria

A disruptive technology with the ability to revolutionize certain industries

Internet

The goal is to reduce the number of ideas.

Screen ideas

Where your product or service is actually sold.

Place

Not the same as a prototype, but some manufacturers try to sell them as such.

Virtual prototype

Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted

Management

The technical equipment or machinery needed for a particular activity or purpose

Apparatus

Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.

Be interested, and respond

Includes all the ways you tell your customers about your products or services and how you then
market and sell to them

Promotion

The action or process of investing money for profit or material result

Investment
Retailing and wholesale is the difference between the stock at the start and end of this period

Inventory-reporting

Amounts that are owed to you by your customers

Sales

The arrangement of and relations between the parts or elements of something complex

Structure

This is the gross revenue generated from the sale of clothing less returns and allowances

Sales

These include sales of common stock, changes in short- or long-term loans and dividends paid.

Net cash flow from financing activities

Which of these is characteristic of a Cash-Flow Statement?

All of the answers correct

All of your business transactions pass through this account

Cash

Which of these is an example of a business structure?

Limited liability company or corporation

As the business becomes more, it will be necessary to hire a knowledgeable bookkeeper or


accountant

Process of keeping of records

Keeping this account accurate and up to date is essential for meeting tax and other government
reporting requirements.

Payroll Expenses

Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.

Inventory

Many business owners think of bookkeeping as

Unwelcome chore
These are the assets in a business that can be converted to cash in one year or less

Current

Everyone likes to send money out of the business.

False

A thing that is borrowed, especially a sum of money that is expected to be paid back with interest

Loan

A written description of your business' future.

Business plan

These costs include materials used, direct labor, plant manager salaries, freight and other costs
associated with operating a plant.

Operating expenses

Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan balances

Liabilities

This is the total amount of state and federal income taxes paid

Income

An idea is just an idea until you have a paying customer attached to it. Anyone can discredit a simple
idea, but no one can discredit paying customers according to

Will Chroter

Help an entrepreneur keep track of business transactions, aid in the filing of taxes, compile final
accounts and act as a future reference.

Records

Your projections should be

All of the answers correct

Which of these is an example of a record?

Both of the given choices are correct

Include notes payable on lines of credit or other short-term loans, current maturities of long-term
debt, accounts payable to trade creditors, accrued expenses and taxes and amounts due to
stockholders.

Current liabilities
The activity or occupation of keeping records of the financial affairs of a business

Bookkeeping

A financial journal that contains all cash receipts and payments, including bank deposits and
withdrawals.

Cashbook

Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.

Personnel Plan

Records are a legal

Requirement

This is the total amount of state and federal income taxes paid.

Income taxes

Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.

Retained earnings

Are assets for long-term use and include land, buildings, leasehold improvements, equipment,
machinery and vehicles

Fixed

Include items such as the cost of goods sold payroll for employees, payroll, sales and income taxes,
business insurance and loan interest

Expenses

This is where you track any raw materials or finished goods that you buy for your business

Purchases Account

As good as or better than others of a comparable nature

Competitive

Relating to or involving the imagination or original ideas, especially in the production of an artistic
work

Creative
This account is where you track any raw materials or finished goods that you buy for your business.

Purchases

A low-cost vendor is your best bet.

False

Responsible for every element of your sales, marketing strategies, and activities

People

Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.

Balance sheet

A name, term, design, symbol, or other feature that distinguishes an organization or product from
its rivals in the eyes of the customer.

Brand

The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.

True

A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.

Value chain

Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as operating
expenses.

False

The way in which a company generates revenue and makes a profit from company operations.

Business model

A first, typical or preliminary model of something, especially a machine, from which other forms are
developed or copied.

Prototype

Packaging refers to

All of the answers correct


The most successful companies pick this from which they know their brands can win.

competitive position

By definition, financial projections are estimates of the future financial performance of a business.

True

Fundamental in establishing the proper policies, leadership, clear guidelines, work discipline,
effective solution methods plus the proper work culture.

Management

Refers to the way your product or service appears from the outside

Packaging

Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.

False

Discovered the most important factor applied by the best companies was that they first "got the right
people on the bus and the wrong people off the bus."

Jim Collins

The choice of a target market and formulation of the most appropriate promotion mix to influence it.

Promotion Mix

The 4P's of marketing has no weaknesses.

False

A value that will purchase a finite quantity, weight, or other measure of a good or service

Price

A specific, defined series of activities used in marketing a new or changed product or service, or in
using new marketing channels and methods.

Digital marketing

A straightforward product design is essential.

Refine your design with simplicity in mind.

True

Designed to convert the accrual basis of accounting used to prepare the income statement and
balance sheet back to a cash basis.
Cash-flow statement

Unique from their competition and often become among the most memorable.

Obscure brand names

The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.

True

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer

Positioning

All of the answers correct

All material needed to clean and package are always available and are placed to minimize effort.

True

The marketing mix can be divided into four groups of variables commonly known as the four P's.

True

After you choose your great brand name, you can create your logo and this.

corporate identity

Translate goals into detailed actions and interim targets

Budgets

A series of steps that includes the conceptualization, design, development and marketing of brand
new or nearly branded products or services.

Product development

Indicate how similar products are selling in the marketplace, using the market research that you
have collected.

Create a pricing strategy for the product

Reward your followers with something special and exclusive

Have a payoff, and say thank you

This entails generating ideas for new products.

Ideas

Take the time to describe the specific value and qualities of the product.
Define the product in detail

Inventory that is partially assembled

Work-in-progress

The two primary levers of a company's business model are pricing

No correct answer

Recognize that place goes beyond geographic location.

Identify the place where the product will be marketed

The organization must develop the new product into different product concepts.

Development and Testing

Add to the conversation by offering up whatever knowledge you have.

Be interesting, and give

With enough frequency of the message, any name can become __________.

Memorable

A unique or novel device, method, composition or process.

Invention

A bookkeeper's central role.

To maintain financial records for a company or organization.

Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.

Financial ratios

Which of these are included in a business record?

All of the answers correct

Author of Bookkeeping Kit for Dummies

Lita Epstein

This is the biggest cost of all for many businesses.

Payroll Expenses

This step provides the organization the ability to not only test the marketing, but also the product.

Test market
These selling, generaland administrative expenses are necessary to run the business.

Operating expenses

Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Variable costs

Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.

Marketing Mix and Marketing Strategy

The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services.

A written report of the financial condition of a firm.


financial statement

Cost of goods, commissions or discounts, variable and fixed expenses.

Business expenses

Which of these is a key financial statement?

All of the answers correct

The Fourth P in the marketing mix is the place where your product or service is actually sold.

True

The first visceral connection the consumer makes with the brand.
Logo

Every business needs a reason for their customers to buy from them and not their competitors.

Refers to the way your product or service appears from the outside

Packaging

The second M in the 4M's of Operation

Manpower

Narrow the focus of the product by identifying who will be buying.

Describe the targeted audience for the product

A target market description, value proposition and sales goals are conceived at this time.

Developing Market Strategy

The overall effect of something


Creating a brand perception requires

Intrusion

Figured as a percentage of the seller's cost

Markup

Includes all revenue streams generated by the business

Income

If __________ is not properly involved in the other four M's and it is sufficiently aware of the process
and the possible outcomes, the whole operation and even the problems solution process could yield
only mediocre to poor results

Management

The promises behind the brand create its appeal, but getting the word out is still what brings in the
customers.

Get known

Includes all interest payable for debts, both short-term and long-term

Interest

Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time

Exhibitions

A limited list of important items or individuals: especially: a list of candidates for final consideration

Shortlist

At this stage, the product is available for purchase in the marketplace.

Commercialize

People form their first impression within the first

30 seconds

When you are developing a name for a business, a product or a service, you have a number of
options. Which one in this list is an option?

All of the answers correct


The amount of money that a company actually receives during a specific period, including discounts
and deductions for returned merchandise

Revenue

One of the most powerful financial tools available to any small-business owner.

Business Budgeting

Inventory fully assembled and available for sals

Finished products

Which of these is a part of a business plan?

All of the answers correct

A stock or any other security representing an ownership interest.

Equity

The activity or occupation of keeping records of the financial affairs of a business.

Bookkeeping

A thing providing protection against a possible eventuality

Insurance

Your company's sales and/or other sources of income

Revenues

Recording this in a timely and accurate manner is critical to knowing where your business stands.

Sales

This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.

Perceptive

An instance of buying or selling something

Transaction

Records are a legal requirement

True

An entrepreneur should entrust record keeping to any person.

False
They are based on your assumptions about how your business will perform.

Pro forma statements

This is caused by fluctuations in operating, investing and financing cash flow.

Net change in cash and marketable activities

A bookkeeper's central role is to maintain financial records for a company or organization.

True

This is money due from customers, and keeping it up to date is critical to be sure, that you send
timely and accurate bills or invoices.

Accounts Receivable

Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest

Lender

Purchases is where you track all incoming revenue from what you sell.

False\

A stock or any other security representing an ownership interest.


Equity

It is important to protect your name to the appropriate degree.

Protect your brand name

The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.

False

Busy packaging that explodes with colors or design elements will encourage customers.

False

The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.

Marketing Mix

A credit check will help reassure you that they will not go out of business when you need them most.

True
The most successful companies pick a competitive position from which they know their brands can
survive.

False

Records are a legal requirement.

True

Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.

family name

Estimates of the future financial performance of a business.

financial projections

A good, idea, method, information, object or service created as a result of a process and serves a
need or satisfies a want.

Product
Your projections should be

Select one:
a. Realistic in-between
b. All of the answers correct
c. Overly optimistic best-case scenarios
d. Overly cautious worst-case scenarios

A great equalizer for the cash-strapped entrepreneur.

Social media
Answer:

Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:

Cost of goods, commissions or discounts, variable and fixed expenses.

Select one:
a. Business expenses
b. Gross profit
c. Fixed assets
d. Current liabilities

Which of these is a key financial statement?

Select one:
a. Balance sheet
b. All of the answers correct
c. Income statement
d. Cash flow statement

A document that records a business dealing.


business record
Answer:

Many business owners think of bookkeeping as

Select one:
a. Essential to business
b. Unwelcome chore
c. No correct answer
d. Both of the given choices are correct

This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.

Select one:
a. Test Market
b. Commercialize
c. Product Development
d. Business Analysis

Measures all your revenue sources vs. business expenses for a given time period.
income statement
Answer:

The marketing of goods or services by means of telephone calls, typically unsolicited, to


potential customers.

telemarketing
Answer:

Give the character depth and be genuine.


Select one:
a. Listen, do not just talk
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give

All material needed to clean and package are always available and are placed to minimize
effort.

Select one:
a. False
b. True

A physical product is developed.

Select one:
a. Commercialize
b. Test Market
c. Business Analysis
d. Product Development

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.

branding efforts
Answer:

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text
Shows the company's real bottom line.

Select one:
a. Operating expenses
b. Income
c. Net profit after taxes
d. Cost of goods

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
The 4P's of marketing has no weaknesses.

Select one:
a. False
b. True

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
To succeed, you need to know this about your brand.
true perception
Answer:

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text
This is the biggest cost of all for many businesses.

Select one:
a. Payroll Expenses
b. Accounts Payable
c. Accounts Receivable
d. Loans Payable

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
This figure represents the amount of income earned by the business before paying taxes.

Select one:
a. Costs of goods sold
b. Operating expenses
c. Net profit before taxes
d. Net profit after taxes

Question 21
Answer saved
Marked out of 1.00

Flag question

Question text
Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.

family name
Answer:

Question 22
Answer saved
Marked out of 1.00

Flag question

Question text
The most successful companies pick this from which they know their brands can win.

competitive position
Answer:

Question 23
Answer saved
Marked out of 1.00

Flag question

Question text
The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.

marketing mix
Answer:

Every business needs a reason for their customers to buy from them and not their
competitors.
Unique Sales propositon
Answer:

Question 25
Answer saved
Marked out of 1.00

Flag question

Question text
The marketing mix can be divided into four groups of variables commonly known as the four
P's.

Select one:
a. True
b. False

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text
The best suppliers will want to talk with you regularly to find out what needs you have and
how they can serve you better.

Select one:
a. False
b. True

The beliefs or opinions that are generally held about someone or something.
reputation
Answer:

Question 28
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is an example of a bookkeeping account?

Select one:
a. All of the answers correct
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text
The most effective financial budget includes both a short-range, month-to-month plan for at
least a calendar year and a long-range, quarter-to-quarter plan of at least three years that
you use for financial statement reporting. It should be prepared during the two months
preceding the fiscal year-end to allow ample time for sufficient information gathering.

Select one:
a. True
b. False

Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
cash flow statement
Answer:

A specific, defined series of activities used in marketing a new or changed product or


service, or in using new marketing channels and methods.

Marketing campaign
Answer:

Includes all the ways you tell your customers about your products or services and how you
then market and sell to them

Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion

What you plan to sell, and what will convince people to buy.

Select one:
a. Gross margin model
b. Operating model
c. Revenue model
d. Working capital model

A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
value chain
Answer:

Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.
Select one:
a. True
b. False

Designed to meet the company's marketing objectives by providing its customers with
value.

Marketing Strategy
Answer:

An increase in prices can cause sales to drop.

Select one:
a. False
b. True

Question 38
Answer saved
Marked out of 1.00

Flag question

Question text
Hear the conversation first, and then participate.

Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Listen, do not just talk
d. Ask, do not tell

Question 39
Answer saved
Marked out of 1.00

Flag question
Question text
A written report of the financial condition of a firm.
Financial statement
Answer:

Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:

Discovered the most important factor applied by the best companies was that they first "got
the right people on the bus and the wrong people off the bus."

Select one:
a. Jack Trout
b. Al Reis
c. Jim Collins
d. Thomas J. Watson, Sr.

This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.

Select one:
a. Business Analysis
b. Commercialize
c. Test Market
d. Product Development

Budgeting only the income statement also allows a full analysis of the effect of potential
capital expenditures on your financial picture.

Select one:
a. True
b. False

Question 44
Answer saved
Marked out of 1.00

Flag question

Question text
The most successful companies pick a competitive position from which they know their
brands can survive.

Select one:
a. False
b. True

Question 45
Answer saved
Marked out of 1.00

Flag question

Question text
Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.

Select one:
a. Be interesting, and give
b. Have a payoff, and say thank you
c. Ask, do not tell
d. Be interested, and respond

Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:

Question 47
Answer saved
Marked out of 1.00

Flag question

Question text
Include all overhead and labor expenses associated with the operations of the business.

Select one:
a. Cost of goods
b. Income
c. Gross profit margin
d. Operating expenses

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these should be included in your financial statements?

Select one:
a. Income statement
b. Balance sheet
c. Cash-flow statement
d. All of the answers correct

It is important to protect your name to the appropriate degree.

Protect your brand name


Answer:

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text
Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Production cost
Answer:
Entrepreneurship ENTR-122-LEC-1822S
Week 1 to 10 Grade 12 Only
CREATED BY KUYA PIOLO
Wag kang mag reklamo kung hindi lumabas
ang tanong sa oed sa source.
2nd Attempt Mo perfect Kana
Tang ina nyo gago bobo

As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees,
type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing other products or
for use in their day-to-day operations
-industrial

This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague

When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
- Psychographic

What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's point
of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to
take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might motivate
the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products as
fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business sector
has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.

- Perseverance

If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
-What they think about your competitors
7/10

This competencies are the collective learning of the organization, especially how to co-ordinate
the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.

- Need to achieve

Core competencies play an important role in the process of advantage and we can identify them
using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage
9/10

A person who helps others to acquire knowledge, competences or values


-Teacher
A two bladed sword if not handled properly
- outsourcing
Eager for knowledge
- Inquisitive
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Which of these states the importance of core competencies?
-. Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
- Need to improve personal income
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
-Core Competency
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job

Which of this is a personality of an entrepreneur?


-All of the answers correct
Core capabilities are crucial for this
-survival
Entrepreneurs have many
-Possibilities
As an organization, they developed products that are rich in design and user
experience.
-Apple
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
Which of this is a job you can get with an Entrepreneurship degree?
-Both of the given choices are correct
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Act as the glue that bind businesses together as well as pave the way for new business
development
-competences
Coined the term core competency in 1989.
- Both Dr.C.K Prahalad
Entrepreneurs are persistent and strongly believe that working hard will help them attain
their goals.
-An appetite for hard work

Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
-promotional

Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or
service
- Competitor

6/10

Low profit but desirable customers


-think
Net profit is revenue less what costs?
-Sales costs
A company operating in several countries
-Multinational
Accomplishing an aim or purpose
-successful
A thought process or method used to generate creative ideas by exploring many
possible solutions.
-Divergent thinking

The degree to which a business or activity yields profit or financial gain


-Profitability
He coined convergent thinking.
- Joy Paul Guilford

What are things you need to know about your customers?


-Both of the given choices are correct
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
- Segmentation
Includes homes, schools, businesses, and government organizations.
- market for personal computers
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
- market for personal computers
A party that supplies goods or services.
-Supplier
9/10 yung mali ata jan yung #5
Includes all the homes and commercial properties within a logical reach.

-market for downloadable e-books over the internet


What are the four P's of marketing?
-Product, price, place, promotion
The technical equipment or machinery needed for a particular activity or purpose
- apparatus
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
-Brand
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."
-Jim Collins
Hear a person's need, and then share expertise in a personal way that is motivated
other than to help.
-Be interested, and respond
Figured as a percentage of the seller's cost
-Income
Reward your followers with something special and exclusive
- Have a payoff, and say thank you
The last portions of the M's of Production
-materials
Packaging refers to
- All of the answers correct
Responsible for every element of your sales, marketing strategies, and activities
-People

8/10

The most successful companies pick a competitive position from which they know their
brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this
time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also the
product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for final
consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion

8/10

When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
-Ask, do not tell
The overall effect of something
-impression
8/10
If __________ is not properly involved in the other four M's and it is sufficiently aware of
the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as
possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20

The entire size of the market for a product at a specific time.


-Market Potential
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
-Recruiter
Entrepreneurs have many
- Personalities
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
-Revenue
Strategic architecture is a
- roadmap
Created when such innovation results in new demand
-Wealth
Which of this is a personality of an entrepreneur?
- All of the answers correct
Coined the term core competency in 1989.
-Both Dr.C.K Prahalad
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
-All of the answers correct
Core competencies play an important role in the process of
-advantage
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
Being an owner is the ultimate career in
-Capitalism
A situation in which an individual works for himself instead of working for an employer
that pays a salary or a wage.
- Self-employed
Crucial when beginning a new enterprise.
-Opportunity Recognition
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
-Entrepreneur
The ability to generate ideas
- Creativity
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
-Does the trait cover a lot of business or is useful only for a single business unit?
Just because you can innovate, does not always mean that you should.
-Focusing only on innovation and the competition.
19/20

A source of input, but not the only source of input


-Customers
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
-Core Capabilities
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
The ability to implement creative ideas
- Innovatineness
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
-Fund-raiser
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
- Locus of Control
An intra company entrepreneur
- Intrapreneur
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
-Self-confidence
The job of entrepreneur is not for
- Everyone
People who have not yet purchased your product but are considering it
-Prospects
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
- core
Which of these is part of your market?
- All of the answers correct
As an organization, they developed products that are rich in design and user
experience.
-Apple
Act as the glue that bind businesses together as well as pave the way for new business
development
-. competences
A new method, idea, product
-Opportunity
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Core capabilities are crucial for this
-survival

19/20

The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a new
business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
-Leadership
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or
usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
-Ability to accept change
Eager for knowledge
- Inquisitive

18/20

People who have already purchased your product.


-Exiting Customers
People in your target market who are not currently looking for a solution.
- Target market users
Entrepreneurs are always alert to opportunities.
- An eye for opportunity
Development of core competencies requires investment in this.
- All of the answers correct
The ability to implement creative ideas
- Innovativeness
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
- Inability to secure a desirable job
Adequate reward
-Profit
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
- Strategic Architecture
You need to have heart, are motivated and
- Driven
A situation in which people lie in wait to make a surprise attack
-Opportunity
In Entrepreneurship, you may become stressed. Why?
-You manage cash flow
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
-Opportunity Realization
A two bladed sword if not handled properly
- Outsourcing
To undertake
-Entreprendre
A reason a person to strike out on his or her own rather than work inside a larger
company.
-All of answers correct
An individual who works to fill job openings in businesses or organizations
-Recruiter
Which of these states the importance of core competencies?
-Both of the given choices are correct
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
-Growth potential
15/20
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
-Make stress work for them

Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable

Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of
customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly known as the
four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial performance of a
business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to
minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you
need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying
taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process
and serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited, to
potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and
how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give

ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new
business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product
forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct

ENTR-122-20172S / ► Week 7: Customer Profitability Analysis / ► Learning Activity


002 8/10
Companies would always give the best service and other benefits to this type of
customers.
Gold
Low profit but desirable customers
Iron
A party that supplies goods or services.
Supplier
Most profitable customers
Platinum
Unprofitable and undesirable customers
Lead
Extend the application of a method or conclusion
Extrapolate
It is at the center of every successful business.
Understanding customer needs
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
What they think about your competitors
Includes all the homes and commercial properties within a logical reach.
market for a landscaping business
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
Calculating cost per customer

ENTR-122-20172S / ► Week 3: Career Opportunities / ► Learning Activity 001 / ►


9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
Sales
The ability to implement creative ideas
Creativity
You need to have heart, are motivated and
Driven
Eager for knowledge
Inquisitive
The job of entrepreneur is not for
Everyone
Which of this is a personality of an entrepreneur?
All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
How many new businesses fail within 18 months of getting started?
Three out of five

9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five

Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business sector has
the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity

The activity or condition of competing


-Competition
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
Act as the glue that bind businesses together as well as pave the way for new
business development
-competences
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of Control
When teaching the entrepreneurial side, which one should you focus on?
-All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them
attain their goals.
-An appetite for hard work
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
-Opportunity Assessment
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Eager for knowledge
-Inquisitive
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
-Fund-raiser
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
Created when such innovation results in new demand
-Wealth
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
-Ability to accept change
The ability to implement creative ideas
-Innovatineness
Entrepreneurship is the career for you if you have this.
-All of the answers correct
Having or showing a strong desire and determination to succeed
-Optimistic
The degree to which a business or activity yields profit or financial gain
-Profitability
The state or condition of yielding a financial profit or gain
-profitable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
most important thing you can do before deciding what to sell
-think
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Extend the application of a method or conclusion
-Extrapolate
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
Time spent with each customer is different
-therefore the cost is different
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
-profit
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Includes everyone connected to the web.
-market for downloadable e-books over the internet
It is at the center of every successful business.
-Both of the given choices are correct
Accomplishing an aim or purpose
-successful
Profitable customers
-Gold
To make a product successful, you must be
-Both of the given choices are correct
Companies have systems in place to avoid this type of customers.
-Lead
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-Sales costs
Includes homes, schools, businesses, and government organizations.
-market for personal computers
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
A company in the same industry or a similar industry that offers a similar product or
Service
-Competitor
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
What are things you need to know about your customers?
-Both of the given choices are correct
Most profitable customers
-Platinum
A company operating in several countries
-Multinational
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
It is at the center of every successful business.
-Both of the given choices are correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and
prices directly, weighing one up against the other.
-Competitors
Typically, anonymous and try to reach as many members of a target market as
Possible
-surveys
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
They are like competitors but their products are not the same.
-Substitutors
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
-market of a local movie theater or restaurant
Any group of actual or potential buyers of a product.
-Market
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
A party that supplies goods or services.
-Supplier
Net profit is revenue less what costs?
-All of the answers correct
For a product or service to succeed, it must be the right product being sold
-All of the answers correct
Includes all the homes and commercial properties within a logical reach.
-market for a landscaping business
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
A series of interviews of people in your target market.
-Market Validation
Low profit but desirable customers
-Iron
An overriding issue in target market selection
-profitability
Those who sell non-competing products and which generally help your sales.
-Complementors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
A thing that is accepted as true or as certain to happen, without proof.
-Assumption
In this type of market, individuals, groups or organizations that purchase your product
or service for direct use in producing other products or for use in their day-to-day
operations
-industrial
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
-Market Research
A thought process or method used to generate creative ideas by exploring many
possible solutions.
-Divergent thinking
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your biggest advocates who want to help you.
-Your respondents
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
-Benefit
most important thing you can do before deciding what to sell
-think
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building
materials
-climate
The ability to give the correct answer to standard questions that do not require
significant creativity.
-Convergent thinking
A characteristic of a product/service that automatically comes with it
-feature
Which of the following should be a characteristic of your market?
-All of the answers correct
Companies would always give the best service and other benefits to this type of
customers.
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
-divergent
How do you get started using a survey and a targeted audience to make smart
decisions?
-Both of the given choices are correct
A valuable exercise and can create preliminary benchmarks.
-Surveying existing customers
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
Ideally face to face, where you are still trying to understand the target audience and
how real the pain point is.
-interview
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market

Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are

examples of this variable.


-psychographic v
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Critical to determining attractiveness.
-Duration
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
-Focus on profits
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups

Created by Kuya Piolo


Copyright Kuya Piolo
ENTRP ~

Your brand must be powerful enough to force them out of their routines.

Select one:
a. Craft your image
b. No correct answer
c. Get known
d. Know What the Customer Wants

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Give the character depth and be genuine.

Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Be interesting, and give
d. Listen, do not just talk

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer

Select one:
a. criteria
b. Reputation
c. Image
d. Branding
e. Brand
f. disruptiveness
g. impression
h. intrusion
i. logo
j. memorable

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Refers to the way your product or service appears from the outside

Select one:
a. Promotion
b. Packaging
c. advertisement
d. Positioning
e. Place
f. Price
g. copywriter
h. People
i. Product
j. marketplace

Question 5
Answer saved
Marked out of 1.00
Flag question

Question text
A disruptive technology with the ability to revolutionize certain industries

Select one:
a. Shortlist
b. Revenue
c. internet
d. Budgets
e. markup
f. Supplier
g. Exhibitions
h. Interest
i. Depreciation
j. Income

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
A party that supplies goods or services

Select one:
a. Supplier
b. Revenue
c. Shortlist
d. Depreciation
e. Exhibitions
f. Budgets
g. markup
h. Interest
i. Income
j. internet

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
A principle or standard by which something may be judged or decide

Select one:
a. Reputation
b. disruptiveness
c. intrusion
d. criteria
e. logo
f. Branding
g. impression
h. Image
i. memorable
j. Brand

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Select one:
a. People
b. Product
c. Promotion
d. Positioning
e. copywriter
f. marketplace
g. Place
h. Packaging
i. advertisement
j. Price

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
This entails generating ideas for new products.

Select one:
a. Ideas
b. Screen Ideas
c. Developing Market Strategy
d. Development and Testing

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. to your people and how they dress and groom
c. the way your product or service appears from the outside
d. All of the answers correct

The beliefs or opinions that are generally held about someone or something.

Select one:
a. Packaging
b. Reputation
c. Disruptiveness
d. Positioning

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Reflects the decrease in value of capital assets used to generate income

Select one:
a. Supplier
b. Budgets
c. Exhibitions
d. Revenue
e. markup
f. Depreciation
g. Interest
h. Income
i. internet
j. Shortlist

Question 3
Answer saved
Marked out of 1.00
Flag question

Question text
The drive train that gets us where we are going

Select one:
a. Brand
b. Production
c. Apparatus
d. Materials

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Not the same as a prototype, but some manufacturers try to sell them as such.

Select one:
a. Virtual prototype
b. Simplicity
c. Apparatus
d. Invention

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all revenue streams generated by the business
Select one:
a. Interest
b. Budgets
c. Depreciation
d. markup
e. Supplier
f. internet
g. Shortlist
h. Income
i. Exhibitions
j. Revenue

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Take the time to describe the specific value and qualities of the product.

Select one:
a. Create a pricing strategy for the product
b. Define the product in detail
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
The first visceral connection the consumer makes with the brand
Select one:
a. disruptiveness
b. Image
c. Brand
d. Branding
e. intrusion
f. impression
g. criteria
h. memorable
i. logo
j. Reputation

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.

Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
Hear the conversation first, and then participate.
Select one:
a. Ask, do not tell
b. Listen, do not just talk
c. Be interesting, and give
d. Be real, and have a story

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Includes all interest payable for debts, both short-term and long-term

Select one:
a. Shortlist
b. internet
c. Exhibitions
d. Income
e. Depreciation
f. Budgets
g. markup
h. Interest
i. Supplier
j. Revenue

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted
Select one:
a. sales
b. manpower
c. production
d. management
e. materials
f. apparatus
g. machine
h. manager
i. simultaneously
j. controlling

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
The first visceral connection the consumer makes with the brand

Select one:
a. Manager
b. Disruptiveness
c. Positioning
d. Logo

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
Figured as a percentage of the seller's cost
Select one:
a. Markup
b. Promotion
c. Price
d. Brand

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
Shows the company's real bottom line.

Select one:
a. Cost of goods
b. Income
c. Net profit after taxes
d. Operating expenses

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
This step provides the organization the ability to not only test the marketing, but also the product.

Select one:
a. Business Analysis
b. Test Market
c. Commercialize
d. Product Development

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text
Translate goals into detailed actions and interim targets

Select one:
a. Brand
b. Budgets
c. Reputation
d. Promotion

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Reward your followers with something special and exclusive

Select one:
a. Have a payoff, and say thank you
b. Ask, do not tell
c. Be interested, and respond
d. Be interesting, and give

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
Recognize that place goes beyond geographic location.
Select one:
a. Describe the targeted audience for the product
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Identify the place where the product will be marketed

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text
A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.

Select one:
a. Variable costs
b. Financial projections
c. Income Statement
d. Value chain

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
The two primary levers of a company's business model are pricing

Select one:
a. Profit and sales
b. Pricing and costs
c. Income and revenue
d. No correct answer

A thing that is borrowed, especially a sum of money that is expected to be paid back with interest
Select one:
a. investment
b. structure
c. Revenues
d. insurance
e. Liabilities
f. competitive
g. lender
h. creative
i. Expenses
j. loan

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
Many business owners think of bookkeeping as

Select one:
a. No correct answer
b. Essential to business
c. Unwelcome chore
d. Both of the given choices are correct

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is a key financial statement?
Select one:
a. Balance sheet
b. Cash flow statement
c. Income statement
d. All of the answers correct

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these is a part of a business plan?

Select one:
a. All of the answers correct
b. Market Analysis
c. Financial projections
d. Marketing Plan
e. Sales Strategy

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role.

Select one:
a. No correct answer
b. To deposit funds from clients or patients
c. To maintain financial records for a company or organization.
d. Both of the given choices are correct
Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.

Select one:
a. Sales forecast
b. Loan of investment capital
c. Financial ratios
d. Business plan

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
Why it is important to keep records?

Select one:
a. Keeping track of business transactions
b. Filing taxes
c. All of the answers correct
d. Future reference
e. Compiling final accounts

Question 8
Answer saved
Marked out of 1.00
Flag question

Question text
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.

Select one:
a. Transaction
b. Inventory
c. Sales
d. Cashbook
e. Purchases
f. Debtors
g. Bookkeeping
h. Equity
i. Records
j. Cash

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these are included in a business record?

Select one:
a. Employment contracts
b. All of the answers correct
c. Accounting source documents
d. Meeting minutes

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Administration
b. All of the answers correct
c. Accounting
d. Office Communication

This is when a company purchases a fixed asset and expenses it over the entire period of its
planned use, not just in the year purchased

Select one:
a. Records
b. Depreciation
c. Intangible
d. Inventory-reporting

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text
The arrangement of and relations between the parts or elements of something complex

Select one:
a. Liabilities
b. lender
c. competitive
d. loan
e. Expenses
f. Revenues
g. investment
h. structure
i. creative
j. insurance

Question 3
Answer saved
Marked out of 1.00

Flag question

Question text
Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.

Select one:
True
False

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text
Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest

Select one:
a. Expenses
b. Lender
c. Investment
d. Liabilities

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.

Select one:
a. Business record
b. Personnel Plan
c. Cash flow statement
d. Sales Forecast

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text
Your financial statements should include an income statement, a balance sheet and a _____
statement

Select one:
a. variable
b. inventory-reporting
c. income
d. intangible
e. sales
f. cash-flow
g. long-term
h. fixed
i. current
j. depreciation
Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.

Select one:
a. Both Perceptive and Savvy
b. Either Perceptive and Savvy
c. Savvy
d. Perceptive

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.

Select one:
a. Business records
b. Production records
c. Purchases
d. Financial transactions

Question 9
Answer saved
Marked out of 1.00
Flag question

Question text
They are based on your assumptions about how your business will perform.

Select one:
a. Pro forma statements
b. Income statement
c. Both of the given choices are correct
d. No correct answer

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
This is where you track any raw materials or finished goods that you buy for your business

Purchases
Answer:

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.

Select one:
a. Payroll Expenses
b. Current liabilities
c. Loans Payable
d. Retained earnings

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these are included in a business record?

Select one:
a. Meeting minutes
b. Accounting source documents
c. All of the answers correct
d. Employment contracts

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
This is the gross revenue generated from the sale of clothing less returns and allowances

Select one:
a. inventory-reporting
b. intangible
c. variable
d. sales
e. income
f. depreciation
g. cash-flow
h. current
i. long-term
j. fixed

Question 14
Answer saved
Marked out of 1.00

Flag question

Question text
These primarily consist of the purchase or sale of equipment.

Select one:
a. Net cash flow from investing activities
b. Net change in cash and marketable activities
c. Net cash flow from operating activities
d. Net cash flow from financing activities

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role.

Select one:
a. Both of the given choices are correct
b. No correct answer
c. To maintain financial records for a company or organization.
d. To deposit funds from clients or patients

Question 16
Answer saved
Marked out of 1.00
Flag question

Question text
These are the assets in a business that can be converted to cash in one year or less

Select one:
a. inventory-reporting
b. current
c. depreciation
d. income
e. fixed
f. intangible
g. sales
h. long-term
i. variable
j. cash-flow

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.

Select one:
a. Bookkeeping
b. Debtors
c. Sales
d. Inventory
e. Purchases
f. Cash
g. Records
h. Transaction
i. Cashbook
j. Equity

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
The action or process of investing money for profit or material result

Select one:
a. loan
b. Revenues
c. investment
d. competitive
e. structure
f. Liabilities
g. creative
h. Expenses
i. lender
j. insurance

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper's central role is to maintain financial records for a company or organization.

Select one:
True
False

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Accounting
b. All of the answers correct
c. Office Communication
d. Administration

The marketing mix can be divided into four groups of variables commonly known as the four P's.

Select one:
a. True
b. False

Question 2
Answer saved
Marked out of 1.00

Flag question

Question text

A document that records a business dealing.


business record
Answer:

Question 3
Answer saved
Marked out of 1.00
Flag question

Question text

Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:

Question 4
Answer saved
Marked out of 1.00

Flag question

Question text

The technical equipment or machinery needed for a particular activity or purpose.


Apparatus
Answer:

Question 5
Answer saved
Marked out of 1.00

Flag question

Question text
The 4P's of marketing has no weaknesses.

Select one:
a. True
b. False

Question 6
Answer saved
Marked out of 1.00
Flag question

Question text
The most successful companies pick a competitive position from which they know their brands can
survive.

Select one:
a. False
b. True

Question 7
Answer saved
Marked out of 1.00

Flag question

Question text
The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.

Select one:
a. True
b. False

Question 8
Answer saved
Marked out of 1.00

Flag question

Question text
Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.

Select one:
a. True
b. False

Question 9
Answer saved
Marked out of 1.00

Flag question

Question text

The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
Marketing Mix
Answer:

Question 10
Answer saved
Marked out of 1.00

Flag question

Question text
Records are a legal requirement.

Select one:
a. False
b. True

Question 11
Answer saved
Marked out of 1.00

Flag question

Question text
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.

Select one:
a. Accounting
b. Administration
c. All of the answers correct
d. Office Communication

Question 12
Answer saved
Marked out of 1.00

Flag question

Question text
Every business needs a reason for their customers to buy from them and not their competitors.

Unique Sales Proposition


Answer:

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text
Cost of goods, commissions or discounts, variable and fixed expenses.

Select one:
a. Current liabilities
b. Gross profit
c. Business expenses
d. Fixed assets

Question 14
Answer saved
Marked out of 1.00

Flag question
Question text
The most successful companies pick this from which they know their brands can win.

competitive
Answer:

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.

family name
Answer:

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text

A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
Product Development
Answer:

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.
Select one:
a. True
b. False

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.

Select one:
a. Have a payoff, and say thank you
b. Be interested, and respond
c. Be interesting, and give
d. Ask, do not tell

Question 19
Answer saved
Marked out of 1.00

Flag question

Question text

Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Answer:

Question 20
Answer saved
Marked out of 1.00

Flag question
Question text
Include all overhead and labor expenses associated with the operations of the business.

Select one:
a. Income
b. Cost of goods
c. Gross profit margin
d. Operating expenses

Question 21
Answer saved
Marked out of 1.00

Flag question

Question text
The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.

Select one:
a. False
b. True

Question 22
Answer saved
Marked out of 1.00

Flag question

Question text
This is the biggest cost of all for many businesses.

Select one:
a. Accounts Receivable
b. Loans Payable
c. Accounts Payable
d. Payroll Expenses

Question 23
Answer saved
Marked out of 1.00

Flag question

Question text
Packaging refers to

Select one:
a. All of the answers correct
b. the way your product or service appears from the outside
c. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
d. to your people and how they dress and groom

Question 24
Answer saved
Marked out of 1.00

Flag question

Question text

A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
Value Chain
Answer:

Question 25
Answer saved
Marked out of 1.00

Flag question

Question text
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.

Select one:
a. Define the product in detail
b. Define the promotional techniques that you will use for the product
c. Create a pricing strategy for the product
d. Describe the targeted audience for the product

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text

Fundamental in establishing the proper policies, leadership, clear guidelines, work


discipline, effective solution methods plus the proper work culture.
Management
Answer:

Question 27
Answer saved
Marked out of 1.00

Flag question

Question text
The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.

Marketing Mix
Answer:

Question 28
Answer saved
Marked out of 1.00
Flag question

Question text
Promotion refers to the way your product or service appears from the outside.

Select one:
a. True
b. False

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text
Estimates of the future financial performance of a business.

Financial projections
Answer:

Question 30
Answer saved
Marked out of 1.00

Flag question

Question text
This figure represents the amount of income earned by the business before paying taxes.

Select one:
a. Costs of goods sold
b. Net profit before taxes
c. Net profit after taxes
d. Operating expenses
Question 31
Answer saved
Marked out of 1.00

Flag question

Question text

Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
Cash-Flow Statement
Answer:

Question 32
Answer saved
Marked out of 1.00

Flag question

Question text
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.

Select one:
a. True
b. False

Question 33
Answer saved
Marked out of 1.00

Flag question

Question text
An entrepreneur should maintain records to meet his or her business requirements.

Select one:
a. True
b. False

Question 34
Answer saved
Marked out of 1.00

Flag question

Question text
Your projections should be

Select one:
a. Overly cautious worst-case scenarios
b. All of the answers correct
c. Realistic in-between
d. Overly optimistic best-case scenarios

Question 35
Answer saved
Marked out of 1.00

Flag question

Question text
Where your product or service is actually sold

Select one:
a. Market Place
b. Both of the given choices are correct
c. Place
d. No correct answer

Question 36
Answer saved
Marked out of 1.00
Flag question

Question text
Hear the conversation first, and then participate.

Select one:
a. Be interesting, and give
b. Be real, and have a story
c. Ask, do not tell
d. Listen, do not just talk

Question 37
Answer saved
Marked out of 1.00

Flag question

Question text
It is important to develop this before you start the naming process.

brand strategy
Answer:

Question 38
Answer saved
Marked out of 1.00

Flag question

Question text

A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:

Question 39
Answer saved
Marked out of 1.00

Flag question

Question text
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.

Select one:
a. Product, price, place promotion
b. Pricing strategy and promotional techniques
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy

Question 40
Answer saved
Marked out of 1.00

Flag question

Question text
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer

Select one:
a. All of the answers correct
b. Positioning
c. Promotion
d. Interest

Question 41
Answer saved
Marked out of 1.00

Flag question
Question text
All material needed to clean and package are always available and are placed to minimize effort.

Select one:
a. False
b. True

Question 42
Answer saved
Marked out of 1.00

Flag question

Question text

The way in which a company generates revenue and makes a profit from company
operations.
Business Model
Answer:

Question 43
Answer saved
Marked out of 1.00

Flag question

Question text
A strong relationship will only benefit the supplier.

Select one:
a. True
b. False

Question 44
Answer saved
Marked out of 1.00

Flag question
Question text
Give the character depth and be genuine.

Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Listen, do not just talk
d. Be interesting, and give

Question 45
Not yet answered
Marked out of 1.00

Flag question

Question text
The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.

Answer:

Question 46
Answer saved
Marked out of 1.00

Flag question

Question text
The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.

Select one:
a. False
b. True

Question 47
Answer saved
Marked out of 1.00
Flag question

Question text
Which of these is characteristic of a Cash-Flow Statement?

Select one:
a. Tracks the effects of changes in balance sheet accounts
b. Most useful financial management tools
c. All of the answers correct
d. Measures financial activity over a period

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text
A credit check will help reassure you that they will not go out of business when you need them most.

Select one:
a. True
b. False

Question 49
Answer saved
Marked out of 1.00

Flag question

Question text
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.

Select one:
a. Test Market
b. Product Development
c. Business Analysis
d. Commercialize

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text
An increase in prices can cause sales to drop.

Select one:
a. True
b. False
Buy less, but are useful as in aggregate they may buy quite a lot.

Select one:

a. Minor customers

b. Major customers

c. Competitors

d. Suppliers

Question 2

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Besides the inability to secure any type of employment this is the most basic reason for
self-employment.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Need to improve personal income

d. Love for adventure

Question 3

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer
Psychographic

The desire for status, enhanced appearance and more money are examples of this variable.

Question 4

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Your target market should be measurable, sufficiently large and Answer

reachable

Question 5

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What is/are the thing/s you need to know before you can sell to a potential customer?

Select one:
a. If buying from you would you offer the customer any benefits

b. All of the answers correct

c. If the customer is happy with their current supplier

d. Who the customer's current supplier is

Question 6

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Enables you to concentrate on and solve your target market's problems.

Select one:

a. Silent need

b. Outside-in approach

c. No correct answer

d. Stated need

Question 7

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Critical to determining attractiveness.

Select one:

a. Duration

b. Growth

c. Ability
d. Risks

Question 8

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.

Select one:

a. Locus of control

b. Need to achieve

c. Risk bearing

d. No correct answer

Question 9

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Explicit statements from your market that declare, "I want a product to do X".

Select one:

a. Risk and rewards

b. Stated Needs

c. Market Forecast

d. Marketing Effort

Question 10

Not yet answered


Marked out of 1.00

Not flaggedFlag question

Question text

The interaction with competitors is usually directly

Select one:

a. Friendly

b. Hostile

c. Pleasant

d. Antagonistic

Question 11

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.

Select one:

a. What they think about you

b. What makes them feel good about buying

c. What they think about your competitors

d. What they expect of you

Question 12

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.

Select one:

a. Need to achieve

b. Locus of control

c. Risk bearing

d. Self-confidence

Question 13

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customer classification depending on profitability.

Select one:

a. Product Concept

b. Distribution cost

c. Profit tiers

d. Marketing Cost

Question 14

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

People in your target market who are not currently looking for a solution.

Select one:

a. Target market users


b. Market Segment

c. Long-term competitive advantage

d. Strategic Mindset

Question 15

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs have strong desire to achieve higher goals.

Select one:

a. Silent needs

b. An eye for opportunity

c. All of the answers correct

d. Need to achieve

Question 16

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The act of utilizing the promotional mix

Select one:

a. Process of promotion

b. Marketing Cost

c. Distribution cost

d. Profit tiers
Question 17

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.

Select one:

a. Opportunity Recognizers

b. Focus on profits

c. An eye for opportunity

d. Business Plan

Question 18

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To make a product successful, you must be.

Select one:

a. Both of the given choices are correct

b. Emotionally committed to its success

c. Personally committed to its success

d. Either of the given choices are correct

Question 19

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

If I had asked people what they wanted, they would have said faster horses.

Select one:

a. Michael Smith

b. Henry Ford

c. J.B. Say

d. Jonathan Bender

Question 20

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.

Select one:

a. All of the answers correct

b. In a competitive market

c. In any market available

d. In the right market

Question 21

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

This is not essential, but is normally a great help in thinking through the case for a new business.
Select one:

a. No correct answer

b. Both of the given choices are correct

c. A formal business plan

d. A market research

Question 22

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

In Entrepreneurship, you may become stressed. Why?

Select one:

a. Both of the given choices are correct

b. No correct answer

c. You manage expansion

d. You manage cash flow

Question 23

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Without developing a core competency, a company may be highly profitable.

Select one:

a. Long term

b. Only for a short period


c. Occasionally

d. No correct answer

Question 24

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies would always give the best service and other benefits to this type of customers.

Select one:

a. Lead

b. Iron

c. Platinum

d. Gold

Question 25

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Your skill at this is critical to your success.

Select one:

a. Customer

b. Target market users

c. Existing Customers

d. No correct answer

Question 26
Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

How many new businesses fail within 18 months of getting started?

Select one:

a. Thirty-five

b. Three out of five

c. Five

d. Three

Question 27

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.

Select one:

a. Technical/technology capabilities

b. Opportunity Recognizers

c. Research and Development

d. Calculating cost per customer

Question 28

Not yet answered

Marked out of 1.00

Not flaggedFlag question


Question text

Fill in the blanks.

If you have a retail outlet, you have the means of distributing a customer comment card or Answer

questionnaire

Question 29

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

demographic

A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.

Question 30

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

People who have already purchased your product.

Select one:
a. Customers

b. Both of the given choices are correct

c. Existing Customers

d. No correct answer

Question 31

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies have systems in place to avoid this type of customers.

Select one:

a. Iron

b. Platinum

c. Lead

d. Gold

Question 32

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Outsourcing can give short term

Select one:

a. Core Capabilities

b. Competitive Advantage

c. Technical Capabilities
d. Core Competency

Question 33

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customers understand problems, but they cannot help you to move your product forward.

Select one:

a. Focusing only on innovation and the competition.

b. Focusing only on customers

c. Focusing only on revenue

d. All of the answers correct

Question 34

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The total cost associated with delivering goods or services to customers.

Select one:

a. Marketing Cost

b. All of the answers correct

c. Target Market

d. Distribution cost

Question 35

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.

Select one:

a. What they think about your competitors

b. What they expect of you

c. What makes them feel good about buying

d. What they think about you

Question 36

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Helps in growing branches of different businesses and then these businesses grow products as fruit.

Select one:

a. Core competency trunk

b. Long-term competitive advantage

c. No correct answer

d. Choosing that product or service

Question 37

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.

Select one:

a. Teacher

b. Recruiter

c. Business Reporter

d. Sales

Question 38

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these states the importance of core competencies?

Select one:

a. No correct answer

b. Help in the development of core products

c. Indicator that resources are being used in the right places in the right amount

d. Both of the given choices are correct

Question 39

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.

Select one:

a. Self-confidence
b. Risk bearing

c. Need to achieve

d. Locus of control

Question 40

Answer saved

Marked out of 1.00

FlaggedRemove flag

Question text

Entrepreneurs are always alert to opportunities.

Select one:

a. Stability and structure

b. Opportunity Recognizers

c. An eye for opportunity

d. Stated needs

Question 41

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.

Select one:

a. Need to improve personal income

b. Inability to secure a desirable job

c. To fulfill a life-long ambition

d. Love for adventure


Question 42

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Attempt to get an understanding of a specific market segment by questioning eight to 12 members of


that group to discover what psychographic and behavioristic factors might motivate the entire group.

Select one:

a. Focus groups

b. All of the answers are correct

c. Interviews

d. Surveys

Question 43

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

The most important advantage of having core competencies is having this.

Select one:

a. No correct answer

b. Long-term competitive advantage

c. Core competency trunk

d. Choosing that product or service

Question 44

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

Which of these questions will help you analyze the product or service from the customer's point of
view?

Select one:

a. Can you see yourself selling this product or service for the next five to 10 years?

b. Who is going to sell the product?

c. What does the product achieve, avoid or preserve for the customer?

d. Is there a real demand for the product at the price you will have to charge?

Question 45

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

When teaching the entrepreneurial side, which one should you focus on?

Select one:

a. Math to business

b. History to innovation

c. Literature to persuasive advertising

d. All of the answers are correct

Question 46

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What are things you need to know about your customers?


Select one:

a. Both of the given choices are correct

b. Why they buy, when they buy, how they buy

c. Either of the given choices are correct

d. Who they are, what they do,

Question 47

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these is a factor to consider before going into self-employment?

Select one:

a. Business Idea

b. Raw Materials

c. Legal Issues

d. All of the answers correct

Question 48

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Problems with yet undefined solutions.

Select one:

a. No correct answer

b. Silent Needs
c. Both of the given choices are correct

d. Stated Needs

Question 49

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.

Select one:

a. Marketing Cost

b. Target Market

c. Distribution cost

d. All of the answers correct

Question 50

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Surveys

Typically, anonymous and try to reach as many members of a target market as possible
Question 1

Answer saved
Marked out of 1.00

Flag question

Question text

The most successful companies pick this from which they know their brands can win.
Answer:

Question 2

Answer saved
Marked out of 1.00

Flag question

Question text

Refers to method companies use to price their products or services.


Answer:

Question 3

Answer saved
Marked out of 1.00

Flag question

Question text

A stock or any other security representing an ownership interest.


Equity
Answer:

Question 4

Answer saved
Marked out of 1.00

Flag question

Question text

This is the biggest cost of all for many businesses.


Select one:
a. Payroll Expenses
b. Accounts Receivable
c. Accounts Payable
d. Loans Payable

Question 5

Answer saved
Marked out of 1.00

Flag question

Question text

Manpower is fundamental in establishing the proper policies, leadership, clear


guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. False
b. True

Question 6
Answer saved
Marked out of 1.00

Flag question

Question text

Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
Select one:
a. False
b. True

Question 7

Answer saved
Marked out of 1.00

Flag question

Question text

Measures all your revenue sources vs. business expenses for a given time period.

Answer:

Question 8

Answer saved
Marked out of 1.00

Flag question
Question text

The beliefs or opinions that are generally held about someone or something.
Answer:

Question 9

Answer saved
Marked out of 1.00

Flag question

Question text

Which of these is an example of a bookkeeping account?


Select one:
a. Accounts Payable
b. Loans Payable
c. All of the answers correct
d. Accounts Receivable

Question 10

Answer saved
Marked out of 1.00

Flag question

Question text

Recognize that place goes beyond geographic location.


Select one:
a. Identify the place where the product will be marketed
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product

Question 11

Answer saved
Marked out of 1.00

Flag question

Question text

Hear the conversation first, and then participate.


Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk

Question 12

Answer saved
Marked out of 1.00

Flag question

Question text

Controlling waste is the key to efficient and profitable production.


Select one:
a. False
b. True

Question 13
Answer saved
Marked out of 1.00

Flag question

Question text

The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False
b. True

Question 14

Answer saved
Marked out of 1.00

Flag question

Question text

Most customers think of you in terms of a single attribute, either positive or negative.

Attribution theory
Answer:

Question 15

Answer saved
Marked out of 1.00

Flag question
Question text

A notice or announcement in a public medium promoting a product, service, or event


Select one:
a. Exhibitions
b. Promotion
c. Revenue
d. Advertisement

Question 16

Answer saved
Marked out of 1.00

Flag question

Question text

To succeed, you need to know this about your brand.


true perception
Answer:

Question 17

Answer saved
Marked out of 1.00

Flag question

Question text

Include cash, accounts receivable, inventory and equipment.


Select one:
a. Expenses
b. Liabilities
c. All of the answers correct
d. Assets

Question 18

Answer saved
Marked out of 1.00

Flag question

Question text

A name, term, design, symbol, or other feature that distinguishes an organization or


product from its rivals in the eyes of the customer.

brand
Answer:

Question 19

Answer saved
Marked out of 1.00

Flag question

Question text

Cost of goods, commissions or discounts, variable and fixed expenses.


Select one:
a. Business expenses
b. Fixed assets
c. Gross profit
d. Current liabilities

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text

The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True
b. False

Question 21

Answer saved
Marked out of 1.00

Flag question

Question text

Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company
b. All of the answers correct
c. the way your product or service appears from the outside
d. to your people and how they dress and groom

Question 22

Answer saved
Marked out of 1.00
Flag question

Question text

Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity

Question 23

Answer saved
Marked out of 1.00

Flag question

Question text

Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
b. True

Question 24

Answer saved
Marked out of 1.00

Flag question
Question text

Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion

Question 25

Answer saved
Marked out of 1.00

Flag question

Question text

The arena of competitive or commercial dealings: the world of trade


Select one:
a. Image
b. Market Place
c. Revenue
d. Criteria

Question 26

Answer saved
Marked out of 1.00

Flag question

Question text
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.

management
Answer:

Question 27

Answer saved
Marked out of 1.00

Flag question

Question text

The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient
information gathering.
Select one:
a. False
b. True

Question 28

Answer saved
Marked out of 1.00

Flag question

Question text

Refers to the way your product or service appears from the outside
Select one:
a. No correct answer
b. Machine
c. Packaging
d. Expenses

Question 29

Answer saved
Marked out of 1.00

Flag question

Question text

One of the most powerful financial tools available to any small-business owner.
Select one:
a. Financial budget
b. Business models
c. Business Budgeting
d. Investment Model

Question 30

Answer saved
Marked out of 1.00

Flag question

Question text

A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.

prototype
Answer:

Question 31
Answer saved
Marked out of 1.00

Flag question

Question text

A brand is a name, term, design, symbol, or other feature that distinguishes an


organization or product from its rivals in the eyes of the customer.
Select one:
a. True
b. False

Question 32

Answer saved
Marked out of 1.00

Flag question

Question text

The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
Select one:
a. Be interesting, and give
b. Listen, do not just talk
c. Ask, do not tell
d. Be real, and have a story

Question 33

Answer saved
Marked out of 1.00
Flag question

Question text

People form their first impression within the first


Select one:
a. 40 seconds
b. 30 seconds
c. 20 seconds
d. 10 seconds

Question 34

Answer saved
Marked out of 1.00

Flag question

Question text

The 4P's of marketing has no weaknesses.


Select one:
a. False
b. True

Question 35

Answer saved
Marked out of 1.00

Flag question
Question text

The first step in developing a financial management system is the creation of financial
statements.
Select one:
a. True
b. False

Question 36

Answer saved
Marked out of 1.00

Flag question

Question text

Unique from their competition and often become among the most memorable.
obscure brand names
Answer:

Question 37

Answer saved
Marked out of 1.00

Flag question

Question text

Your projections should be


Select one:
a. Overly cautious worst-case scenarios
b. Realistic in-between
c. Overly optimistic best-case scenarios
d. All of the answers correct
Question 38

Answer saved
Marked out of 1.00

Flag question

Question text

Promotion refers to the way your product or service appears from the outside.
Select one:
a. False
b. True

Question 39

Answer saved
Marked out of 1.00

Flag question

Question text

A physical product is developed.


Select one:
a. Test Market
b. Business Analysis
c. Product Development
d. Commercialize

Question 40

Answer saved
Marked out of 1.00
Flag question

Question text

A straightforward product design is essential.


Select one:
a. False
b. True

Question 41

Answer saved
Marked out of 1.00

Flag question

Question text

It is important to protect your name to the appropriate degree.


Protect your brand name
Answer:

Question 42

Answer saved
Marked out of 1.00

Flag question

Question text

After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:
Question 43

Answer saved
Marked out of 1.00

Flag question

Question text

The most successful companies pick a competitive position from which they know
their brands can survive.
Select one:
a. True
b. False

Question 44

Answer saved
Marked out of 1.00

Flag question

Question text

These selling, generaland administrative expenses are necessary to run the business.
Select one:
a. Operating expenses
b. Net profit before taxes
c. Costs of goods sold
d. Net profit after taxes

Question 45

Answer saved
Marked out of 1.00
Flag question

Question text

A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.

product development
Answer:

Question 46

Answer saved
Marked out of 1.00

Flag question

Question text

This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
Select one:
a. Savvy
b. Either of the given choices are correct
c. Perceptive
d. Both of the given choices are correct

Question 47

Answer saved
Marked out of 1.00

Flag question
Question text

Reward your followers with something special and exclusive


Select one:
a. Have a payoff, and say thank you
b. Be interesting, and give
c. Be interested, and respond
d. Ask, do not tell

Question 48

Answer saved
Marked out of 1.00

Flag question

Question text

An increase in prices can cause sales to drop.


Select one:
a. True
b. False

Question 49

Answer saved
Marked out of 1.00

Flag question

Question text

A great equalizer for the cash-strapped entrepreneur.


social media
Answer:
Question 50

Answer saved
Marked out of 1.00

Flag question

Question text

A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. Positioning
b. Promotion
c. Interest
d. All of the answers correct
CREATED BY: ​JOSHUA FRANCISCO

BL-BENS-2122-LEC-1922S WORK IMMERSION/BUSINESS


ENTERP (WEEK 20)

Remember to list your work experiences in reverse chronological order and only list experience
that is relevant to the job you are applying for​.
TRUE

He revised the notion of work ethic as a means of management control that delude workers
about the actual reality for accumulated advantage, which is a form of avarice.
Frederick Winslow Taylor

The duty of every employer to give his employees not less than _______ minutes time-off for
their regular meals.
60

When Labor Code of the Philippines was promulgated?


May 1, 1974

Don’t put your portfolio on a web site if possible as it is so easy to access.


FALSE

_________ focuses on your abilities and skills and is more suitable for those with an expert
level of experience.
FUNCTIONAL FORMAT

A resume is a means of not advertising yourself to get a job that you want and will give a short
impression about you to the employers whether you attain their standards or not.
FALSE

Make sure that the portfolio is carefully laid out and in the correct order.
TRUE

A portfolio is a set of pictures by someone, or photographs of examples of their work, which they
use when entering competitions or applying for work.
TRUE
Combination format is generally reserved for beginners with less experience in a particular
industry.
FALSE

Place the best and most relevant work first and start and finish with strong pieces of work on
your portfolio.
TRUE

A behavior of a single individual or a group that has led to a systematic lack of productivity,
reliability, accountability and a growing sphere of unprofessional/unhealthy relationships.
Negative Work Ethic

The Php 426 combined rate is locally referred to in the Philippines as "ANSWER" due to this
regional disparity.
MANILA RATE

Professional Profile is also the most flexible of the three styles as it can be formatted as short
paragraph of bullet-point list.
TRUE

Defined as “the place where work immersion of students is done".


Workplace Immersion Venue

If an item is too large to take to the interview you can bring it to show with close ups to elicit
details.
FALSE

A good portfolio should have an index of the contents.


TRUE

It is a set of pictures by someone, or photographs of examples of their work, which they use
when entering competitions or applying for work.
Portfolio

The normal hours of work of any employee.


Eight

The _____ governs employment practices and labor relations in the Philippines.
Labor Code of the Philippines
Credentials are documents that state the abilities and experience of a person and show that the
person is qualified for a particular job or activity.
TRUE

A resume is a written statement of your educational and work experience.


TRUE

On job interview, it is important to be aware of any inappropriate slang words or references to


age, race, religion, politics or sexual orientation—these topics could send you out the door very
quickly.
TRUE

Having a solid education section doesn’t helps to display the foundation of your knowledge and
expertise.
FALSE

All items need to be clear and easy to understand.


TRUE

It is important to bring energy and enthusiasm to the interview and to ask questions and it is
about making a new friend.
FALSE

Personal experience can also be referred as a career objective.


FALSE

Chronological format is more of traditional format and is what you are most likely to come
across.
FALSE

A belief that work, hard work and diligence has a moral benefit and an inherent ability, virtue or
value to strengthen character.
Work Ethic

While chronological places emphasis on career progression, a functional format focuses on your
abilities and skills.
TRUE

This is the more traditional format of a resume and is flexible and can be used for applicants
with any level of experience.
Reverse-Chronological

He states that "what was once understood as the work ethic—not just hard work but also a set
of accompanying virtues, whose crucial role in the development and sustaining of free markets
too few now recall".
Steven Malanga

All employees have the right to have a _______ consecutive hours of rest day after every 6
days of work.
24

Functional format is more suitable for those with an expert level of experience.
TRUE

Practice good nonverbal communication is one of the necessary skills on job interview.
TRUE

The curriculum vitae including your interests and any evidence of project management skills can
be included in a portfolio.
TRUE

_____ can also include budget sheets, idea pitches and marketing materials.
PRODUCTION PORTFOLIO

The qualifications summary is a bullet point list (ranging from 4 to 6 points) of your most
outstanding career achievements.
TRUE

During interview, asking question is not wrong because it also gives you the opportunity to find
out if this is the right place for you.
TRUE

When creating a portfolio, go for quantity not quality.


FALSE

Overconfidence is not bad if you are putting on a performance to demonstrate your ability.
FALSE

As for overseas employment of Filipinos, foreign employers are not allowed to directly hire
Philippine nationals except through board and entities authorized by the Answer.
SECRETARY OF LABOR

Include your GPA from 5.0, round up to the first decimal place, and use this format: GPA:
3.5/4.0.
FALSE
A written statement of your educational and work experience.
RESUME

Production portfolios cannot be included such as budget sheets, idea pitches and marketing
materials
FALSE

The date where Labor Code of the Philippines took effect.


November 1, 1974

Under whose regime the Labor Code of the Philippines does took effect?
FERDINAND MARCOS

A combination of both the career objective and qualifications summary.


Professional Profile

It is important to know what to wear to an interview and to be well-groomed.


TRUE

Functional format is flexible and can be used for applicants with any level of experience.
FALSE

.
SAGOT SA ENTRE EXAM
Buy less, but are useful as in aggregate they may buy quite a lot.

Select one:

a. Minor customers

b. Major customers

c. Competitors

d. Suppliers

Question 2

Answer saved

Marked out of 1.00

Not flagged Flag question

Question text

Besides the inability to secure any type of employment this is the most basic reason for self-employment.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Need to improve personal income

d. Love for adventure

Question 3

Answer saved

Marked out of 1.00

Not flagged Flag question

Question text

Fill in the blanks.

Answer

Psychographic

The desire for status, enhanced appearance and more money are examples of this variable.
Question 4

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Your target market should be measurable, sufficiently large and Answer

reachable

Question 5

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What is/are the thing/s you need to know before you can sell to a potential customer?

Select one:

a. If buying from you would you offer the customer any benefits

b. All of the answers correct

c. If the customer is happy with their current supplier

d. Who the customer's current supplier is

Question 6

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Enables you to concentrate on and solve your target market's problems.

Select one:

a. Silent need
b. Outside-in approach

c. No correct answer

d. Stated need

Question 7

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Critical to determining attractiveness.

Select one:

a. Duration

b. Growth

c. Ability

d. Risks

Question 8

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take risk,
but they never gamble with the results.

Select one:

a. Locus of control

b. Need to achieve

c. Risk bearing

d. No correct answer

Question 9

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

Explicit statements from your market that declare, "I want a product to do X".

Select one:

a. Risk and rewards

b. Stated Needs

c. Market Forecast

d. Marketing Effort

Question 10

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

The interaction with competitors is usually directly

Select one:

a. Friendly

b. Hostile

c. Pleasant

d. Antagonistic

Question 11

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know how your customers view your competition, you stand a much better chance of staying ahead
of your rivals.

Select one:
a. What they think about you

b. What makes them feel good about buying

c. What they think about your competitors

d. What they expect of you

Question 12

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.

Select one:

a. Need to achieve

b. Locus of control

c. Risk bearing

d. Self-confidence

Question 13

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customer classification depending on profitability.

Select one:

a. Product Concept

b. Distribution cost

c. Profit tiers

d. Marketing Cost

Question 14
Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

People in your target market who are not currently looking for a solution.

Select one:

a. Target market users

b. Market Segment

c. Long-term competitive advantage

d. Strategic Mindset

Question 15

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs have strong desire to achieve higher goals.

Select one:

a. Silent needs

b. An eye for opportunity

c. All of the answers correct

d. Need to achieve

Question 16

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The act of utilizing the promotional mix


Select one:

a. Process of promotion

b. Marketing Cost

c. Distribution cost

d. Profit tiers

Question 17

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.

Select one:

a. Opportunity Recognizers

b. Focus on profits

c. An eye for opportunity

d. Business Plan

Question 18

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To make a product successful, you must be.

Select one:

a. Both of the given choices are correct

b. Emotionally committed to its success

c. Personally committed to its success

d. Either of the given choices are correct


Question 19

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If I had asked people what they wanted, they would have said faster horses.

Select one:

a. Michael Smith

b. Henry Ford

c. J.B. Say

d. Jonathan Bender

Question 20

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.

Select one:

a. All of the answers correct

b. In a competitive market

c. In any market available

d. In the right market

Question 21

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
This is not essential, but is normally a great help in thinking through the case for a new business.

Select one:

a. No correct answer

b. Both of the given choices are correct

c. A formal business plan

d. A market research

Question 22

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

In Entrepreneurship, you may become stressed. Why?

Select one:

a. Both of the given choices are correct

b. No correct answer

c. You manage expansion

d. You manage cash flow

Question 23

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Without developing a core competency, a company may be highly profitable.

Select one:

a. Long term

b. Only for a short period

c. Occasionally

d. No correct answer
Question 24

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies would always give the best service and other benefits to this type of customers.

Select one:

a. Lead

b. Iron

c. Platinum

d. Gold

Question 25

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Your skill at this is critical to your success.

Select one:

a. Customer

b. Target market users

c. Existing Customers

d. No correct answer

Question 26

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

How many new businesses fail within 18 months of getting started?


Select one:

a. Thirty-five

b. Three out of five

c. Five

d. Three

Question 27

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.

Select one:

a. Technical/technology capabilities

b. Opportunity Recognizers

c. Research and Development

d. Calculating cost per customer

Question 28

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

If you have a retail outlet, you have the means of distributing a customer comment card or Answer

questionnaire

.
Question 29

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

demographic

A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.

Question 30

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

People who have already purchased your product.

Select one:

a. Customers

b. Both of the given choices are correct

c. Existing Customers

d. No correct answer

Question 31

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Companies have systems in place to avoid this type of customers.

Select one:

a. Iron

b. Platinum

c. Lead

d. Gold

Question 32

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Outsourcing can give short term

Select one:

a. Core Capabilities

b. Competitive Advantage

c. Technical Capabilities

d. Core Competency

Question 33

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customers understand problems, but they cannot help you to move your product forward.

Select one:

a. Focusing only on innovation and the competition.

b. Focusing only on customers

c. Focusing only on revenue

d. All of the answers correct


Question 34

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The total cost associated with delivering goods or services to customers.

Select one:

a. Marketing Cost

b. All of the answers correct

c. Target Market

d. Distribution cost

Question 35

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.

Select one:

a. What they think about your competitors

b. What they expect of you

c. What makes them feel good about buying

d. What they think about you

Question 36

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text
Helps in growing branches of different businesses and then these businesses grow products as fruit.

Select one:

a. Core competency trunk

b. Long-term competitive advantage

c. No correct answer

d. Choosing that product or service

Question 37

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.

Select one:

a. Teacher

b. Recruiter

c. Business Reporter

d. Sales

Question 38

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these states the importance of core competencies?

Select one:

a. No correct answer

b. Help in the development of core products

c. Indicator that resources are being used in the right places in the right amount

d. Both of the given choices are correct


Question 39

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.

Select one:

a. Self-confidence

b. Risk bearing

c. Need to achieve

d. Locus of control

Question 40

Answer saved

Marked out of 1.00

FlaggedRemove flag

Question text

Entrepreneurs are always alert to opportunities.

Select one:

a. Stability and structure

b. Opportunity Recognizers

c. An eye for opportunity

d. Stated needs

Question 41

Answer saved

Marked out of 1.00

Not flaggedFlag question


Question text

There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.

Select one:

a. Need to improve personal income

b. Inability to secure a desirable job

c. To fulfill a life-long ambition

d. Love for adventure

Question 42

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Attempt to get an understanding of a specific market segment by questioning eight to 12 members of that
group to discover what psychographic and behavioristic factors might motivate the entire group.

Select one:

a. Focus groups

b. All of the answers are correct

c. Interviews

d. Surveys

Question 43

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

The most important advantage of having core competencies is having this.

Select one:

a. No correct answer
b. Long-term competitive advantage

c. Core competency trunk

d. Choosing that product or service

Question 44

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these questions will help you analyze the product or service from the customer's point of view?

Select one:

a. Can you see yourself selling this product or service for the next five to 10 years?

b. Who is going to sell the product?

c. What does the product achieve, avoid or preserve for the customer?

d. Is there a real demand for the product at the price you will have to charge?

Question 45

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

When teaching the entrepreneurial side, which one should you focus on?

Select one:

a. Math to business

b. History to innovation

c. Literature to persuasive advertising

d. All of the answers are correct

Question 46

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

What are things you need to know about your customers?

Select one:

a. Both of the given choices are correct

b. Why they buy, when they buy, how they buy

c. Either of the given choices are correct

d. Who they are, what they do,

Question 47

Not yet answered

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these is a factor to consider before going into self-employment?

Select one:

a. Business Idea

b. Raw Materials

c. Legal Issues

d. All of the answers correct

Question 48

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Problems with yet undefined solutions.

Select one:

a. No correct answer

b. Silent Needs
c. Both of the given choices are correct

d. Stated Needs

Question 49

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.

Select one:

a. Marketing Cost

b. Target Market

c. Distribution cost

d. All of the answers correct

Question 50

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Surveys

Typically, anonymous and try to reach as many members of a target market as possible
Second file

Your projections should be


Select one:
a. Realistic in-between
b. All of the answers correct
c. Overly optimistic best-case scenarios
d. Overly cautious worst-case scenarios

A great equalizer for the cash-strapped entrepreneur.


Social media
Answer:

Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:

Cost of goods, commissions or discounts, variable and fixed expenses.


Select one:
a. Business expenses
b. Gross profit
c. Fixed assets
d. Current liabilities

Which of these is a key financial statement?


Select one:
a. Balance sheet
b. All of the answers correct
c. Income statement
d. Cash flow statement
A document that records a business dealing.
business record
Answer:

Many business owners think of bookkeeping as


Select one:
a. Essential to business
b. Unwelcome chore
c. No correct answer
d. Both of the given choices are correct

This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Test Market
b. Commercialize
c. Product Development
d. Business Analysis

Measures all your revenue sources vs. business expenses for a given time period.
income statement
Answer:

The marketing of goods or services by means of telephone calls, typically unsolicited, to


potential customers.
telemarketing
Answer:

Give the character depth and be genuine.


Select one:
a. Listen, do not just talk
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
All material needed to clean and package are always available and are placed to minimize
effort.
Select one:
a. False
b. True

A physical product is developed.


Select one:
a. Commercialize
b. Test Market
c. Business Analysis
d. Product Development

Question 15
Answer saved
Marked out of 1.00

Flag question

Question text
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
branding efforts
Answer:

Question 16
Answer saved
Marked out of 1.00

Flag question

Question text
Shows the company's real bottom line.
Select one:

a. Operating expenses
b. Income
c. Net profit after taxes
d. Cost of goods

Question 17
Answer saved
Marked out of 1.00

Flag question

Question text
The 4P's of marketing has no weaknesses.
Select one:
a. False
b. True

Question 18
Answer saved
Marked out of 1.00

Flag question

Question text
To succeed, you need to know this about your brand.
true perception
Answer:

Question 19
Answer saved
Marked out of 1.00
Flag question

Question text
This is the biggest cost of all for many businesses.
Select one:
a. Payroll Expenses
b. Accounts Payable
c. Accounts Receivable
d. Loans Payable

Question 20
Answer saved
Marked out of 1.00

Flag question

Question text
This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Costs of goods sold
b. Operating expenses
c. Net profit before taxes
d. Net profit after taxes

Question 21
Answer saved
Marked out of 1.00

Flag question
Question text
Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
Answer:

Question 22
Answer saved
Marked out of 1.00

Flag question

Question text
The most successful companies pick this from which they know their brands can win.
competitive position
Answer:

Question 23
Answer saved
Marked out of 1.00

Flag question

Question text
The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
marketing mix
Answer:

Every business needs a reason for their customers to buy from them and not their
competitors.
Unique Sales propositon
Answer:

Question 25
Answer saved
Marked out of 1.00
Flag question

Question text
The marketing mix can be divided into four groups of variables commonly known as the four
P's.
Select one:
a. True
b. False

Question 26
Answer saved
Marked out of 1.00

Flag question

Question text
The best suppliers will want to talk with you regularly to find out what needs you have and
how they can serve you better.
Select one:
a. False
b. True

The beliefs or opinions that are generally held about someone or something.
reputation
Answer:

Question 28
Answer saved
Marked out of 1.00
Flag question

Question text
Which of these is an example of a bookkeeping account?
Select one:
a. All of the answers correct
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable

Question 29
Answer saved
Marked out of 1.00

Flag question

Question text
The most effective financial budget includes both a short-range, month-to-month plan for at
least a calendar year and a long-range, quarter-to-quarter plan of at least three years that
you use for financial statement reporting. It should be prepared during the two months
preceding the fiscal year-end to allow ample time for sufficient information gathering.
Select one:
a. True
b. False

Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
cash flow statement
Answer:
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Marketing campaign
Answer:

Includes all the ways you tell your customers about your products or services and how you
then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion

What you plan to sell, and what will convince people to buy.
Select one:
a. Gross margin model
b. Operating model
c. Revenue model
d. Working capital model

A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
value chain
Answer:

Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.
Select one:
a. True
b. False
Designed to meet the company's marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:

An increase in prices can cause sales to drop.


Select one:
a. False
b. True

Question 38
Answer saved
Marked out of 1.00

Flag question

Question text
Hear the conversation first, and then participate.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Listen, do not just talk
d. Ask, do not tell

Question 39
Answer saved
Marked out of 1.00

Flag question

Question text
A written report of the financial condition of a firm.
Financial statement
Answer:
Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:

Discovered the most important factor applied by the best companies was that they first "got
the right people on the bus and the wrong people off the bus."
Select one:
a. Jack Trout
b. Al Reis
c. Jim Collins
d. Thomas J. Watson, Sr.

This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Business Analysis
b. Commercialize
c. Test Market
d. Product Development

Budgeting only the income statement also allows a full analysis of the effect of potential
capital expenditures on your financial picture.
Select one:
a. True
b. False

Question 44
Answer saved
Marked out of 1.00
Flag question

Question text
The most successful companies pick a competitive position from which they know their
brands can survive.
Select one:
a. False
b. True

Question 45
Answer saved
Marked out of 1.00

Flag question

Question text
Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
Select one:
a. Be interesting, and give
b. Have a payoff, and say thank you
c. Ask, do not tell
d. Be interested, and respond
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:

Question 47
Answer saved
Marked out of 1.00

Flag question
Question text
Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Cost of goods
b. Income
c. Gross profit margin
d. Operating expenses

Question 48
Answer saved
Marked out of 1.00

Flag question

Question text
Which of these should be included in your financial statements?
Select one:
a. Income statement
b. Balance sheet
c. Cash-flow statement
d. All of the answers correct

It is important to protect your name to the appropriate degree.


Protect your brand name
Answer:

Question 50
Answer saved
Marked out of 1.00

Flag question

Question text
Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Production cost
Answer:

PUTANG ITA MO AAHAHAHAHAHHAHA

demographic

A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.

Question 2

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Need to improve personal income

d. Love for adventure

Question 3

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

Those who sell non-competing products and which generally help your sales.

Select one:

a. Competitors

b. Complementors

c. Influencers

d. Substitutors

Question 4

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Companies have systems in place to avoid this type of customers.

Select one:

a. Gold

b. Iron

c. Platinum

d. Lead

Question 5

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Companies would always give the best service and other benefits to this type of customers.

Select one:

a. Iron

b. Platinum

c. Gold

d. Lead

Question 6

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Your target market should be measurable, sufficiently large and

Answer

reachable

Question 7

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Buy less, but are useful as in aggregate they may buy quite a lot.

Select one:

a. Major customers

b. Competitors

c. Suppliers

d. Minor customers

Question 8

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.

Select one:

a. An eye for opportunity

b. All of the answers correct

c. Opportunity Recognizers

d. Need to achieve

Question 9

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.

Select one:

a. Need to achieve
b. Locus of control

c. Risk bearing

d. Self-confidence

Question 10

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Outsourcing can give short term

Select one:

a. Core Capabilities

b. Core Competency

c. Competitive Advantage

d. Technical Capabilities

Question 11

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.

Select one:

a. Teacher

b. Recruiter

c. Sales

d. Business Reporter
Question 12

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know what makes them tick, you can serve them in the way they prefer.

Select one:

a. What they think about you

b. What they expect of you

c. What they think about your competitors

d. What makes them feel good about buying

Question 13

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

What are things you need to know about your customers?

Select one:

a. Who they are, what they do,

b. Why they buy, when they buy, how they buy

c. Both of the given choices are correct

d. Either of the given choices are correct

Question 14

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

When teaching the entrepreneurial side, which one should you focus on?

Select one:

a. Literature to persuasive advertising

b. All of the answers are correct

c. Math to business

d. History to innovation

Question 15

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Problems with yet undefined solutions.

Select one:

a. Silent Needs

b. Stated Needs

c. Both of the given choices are correct

d. No correct answer

Question 16

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

As an organization, they developed products that are rich in design and user experience.
Select one:

a. Netflix

b. NEC

c. Apple

d. Canon

Question 17

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.

Select one:

a. Target Market

b. Marketing Cost

c. Distribution cost

d. All of the answers correct

Question 18

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customers understand problems, but they cannot help you to move your product forward.

Select one:

a. Focusing only on customers

b. Focusing only on innovation and the competition.


c. All of the answers correct

d. Focusing only on revenue

Question 19

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Psychographic

The desire for status, enhanced appearance and more money are examples of this variable.

Question 20

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It is critical to find a balance between prospects and customers to ensure that your future revenue is
protected, while still keeping existing customers happy.

Select one:

a. Focusing only on innovation and the competition.

b. Focusing only on customers

c. All of the answers correct


d. Focusing only on revenue

Question 21

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.

Select one:

a. Opportunity Recognizers

b. An eye for opportunity

c. Focus on profits

d. Business Plan

Question 22

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

They may sell directly into the market but largely they need to be kept aligned to your strategy.

Select one:

a. Major customers

b. Minor customers

c. Competitors

d. Suppliers

Question 23

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

If I had asked people what they wanted, they would have said faster horses.

Select one:

a. Henry Ford

b. Jonathan Bender

c. J.B. Say

d. Michael Smith

Question 24

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.

Select one:

a. What makes them feel good about buying

b. What they expect of you

c. What they think about your competitors

d. What they think about you

Question 25

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text
Entrepreneurs have strong desire to achieve higher goals.

Select one:

a. An eye for opportunity

b. Silent needs

c. Need to achieve

d. All of the answers correct

Question 26

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.

Select one:

a. Risk bearing

b. Targeting your market

c. Risk and rewards

d. Choosing that product or service

Question 27

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

How many new businesses fail within 18 months of getting started?

Select one:

a. Thirty-five
b. Three out of five

c. Three

d. Five

Question 28

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.

Select one:

a. To fulfill a life-long ambition

b. Inability to secure a desirable job

c. Love for adventure

d. Need to improve personal income

Question 29

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Customer classification depending on profitability.

Select one:

a. Profit tiers

b. Distribution cost

c. Marketing Cost

d. Product Concept
Question 30

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Without developing a core competency, a company may be highly profitable.

Select one:

a. Only for a short period

b. Occasionally

c. No correct answer

d. Long term

Question 31

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The act of utilizing the promotional mix

Select one:

a. Marketing Cost

b. Process of promotion

c. Profit tiers

d. Distribution cost

Question 32

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

What is/are the thing/s you need to know before you can sell to a potential customer?

Select one:

a. If buying from you would you offer the customer any benefits

b. If the customer is happy with their current supplier

c. All of the answers correct

d. Who the customer's current supplier is

Question 33

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these states the importance of core competencies?

Select one:

a. Indicator that resources are being used in the right places in the right amount

b. Help in the development of core products

c. Both of the given choices are correct

d. No correct answer

Question 34

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

This is not essential, but is normally a great help in thinking through the case for a new business.
Select one:

a. Both of the given choices are correct

b. No correct answer

c. A market research

d. A formal business plan

Question 35

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Attempt to get an understanding of a specific market segment by questioning eight to 12 members of


that group to discover what psychographic and behavioristic factors might motivate the entire group.

Select one:

a. Interviews

b. Focus groups

c. All of the answers are correct

d. Surveys

Question 36

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.

Select one:

a. Technical/technology capabilities
b. Calculating cost per customer

c. Opportunity Recognizers

d. Research and Development

Question 37

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.

Select one:

a. What they think about your competitors

b. What they expect of you

c. What makes them feel good about buying

d. What they think about you

Question 38

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Critical to determining attractiveness.

Select one:

a. Growth

b. Ability

c. Risks

d. Duration
Question 39

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

To make a product successful, you must be.

Select one:

a. Both of the given choices are correct

b. Emotionally committed to its success

c. Personally committed to its success

d. Either of the given choices are correct

Question 40

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Fill in the blanks.

Answer

Surveys

Typically, anonymous and try to reach as many members of a target market as possible

Question 41

Answer saved

Marked out of 1.00


Not flaggedFlag question

Question text

Besides the inability to secure any type of employment this is the most basic reason for self-
employment.

Select one:

a. Inability to secure a desirable job

b. Need to improve personal income

c. Love for adventure

d. To fulfill a life-long ambition

Question 42

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Enables you to concentrate on and solve your target market's problems.

Select one:

a. Stated need

b. Outside-in approach

c. Silent need

d. No correct answer

Question 43

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

People who have already purchased your product.


Select one:

a. No correct answer

b. Both of the given choices are correct

c. Existing Customers

d. Customers

Question 44

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.

Select one:

a. Need to achieve

b. Locus of control

c. Risk bearing

d. No correct answer

Question 45

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Their core competency is said to be content delivery, but they are now venturing into original content
creation too.

Select one:

a. Apple
b. Canon

c. Netflix

d. NEC

Question 46

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

The total cost associated with delivering goods or services to customers.

Select one:

a. All of the answers correct

b. Distribution cost

c. Marketing Cost

d. Target Market

Question 47

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

His definition of entrepreneurship placed an emphasis on innovation.

Select one:

a. Rotte MacClellan

b. M. M. P. AKhouri

c. J.B. Say

d. Joseph Schumpeter
Question 48

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Which of these questions will help you analyze the product or service from the customer's point of
view?

Select one:

a. What does the product achieve, avoid or preserve for the customer?

b. Who is going to sell the product?

c. Is there a real demand for the product at the price you will have to charge?

d. Can you see yourself selling this product or service for the next five to 10 years?

Question 49

Answer saved

Marked out of 1.00

Not flaggedFlag question

Question text

Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.

Select one:

a. Self-confidence

b. Risk bearing

c. Need to achieve

d. Locus of control

Question 50

Answer saved
Marked out of 1.00

Not flaggedFlag question

Question text

Explicit statements from your market that declare, "I want a product to do X".

Select one:

a. Stated Needs

b. Risk and rewards

c. Marketing Effort

d. Market Forecast

THANK YOU

You might also like