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ENTR 122.PDF Version 1
ENTR 122.PDF Version 1
GRADE 12
AMALEAKS.BLOGSPOT.COM
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A: All of the answers correct
Development of core competencies requires investment in this.
A: All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which of
these questions.
A: All of the answers correct
A person who is able to identify business opportunities and implement actions to maximize on
the opportunities
A: Entrepreneur
The ability to do something successfully or efficiently
A: competency
In entrepreneurship, your life may lack stability and
A: Structure
A two bladed sword if not handled properly
A: outsourcing
Created when such innovation results in new demand
A: Wealth
This is not essential, but is normally a great help in thinking through the case for a new
business.
A: A formal business plan
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
A: Need to improve personal income
Entrepreneurs are capable of working for long hours and solving different complexities at the
same time.
A: Make stress work for them
Which of this is a personality of an entrepreneur?
A: All of the answers correct
Which of this is a job you can get with an Entrepreneurship degree?
A: Both of the given choices are correct
Involves innovation, risk taking, and decision-making
A: Image
The job of entrepreneur is not for
A: Everyone
Entrepreneurship is the career for you if you have this.
A: All of the answers correct
They need to know how to represent a company, manage accounts, and follow up on leads.
A: Sales
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
A: To fulfill a life-long ambition
A reason a person to strike out on his or her own rather than work inside a larger company.
A: All of answers correct
Outsourcing can give short term
A: Competitive Advantage
Act as the glue that bind businesses together as well as pave the way for new business
development
A: competences
The ability to implement creative ideas
A: Innovatineness
Core competencies play an important role in the process of advantage and we can identify
them using which of these tests?
A: All of the answers correct
Being an owner is the ultimate career in
A: Capitalism
Coined the term core competency in 1989.
A: Both Dr.C.K Prahalad
To undertake
A: Entreprendre
An individual who works to fill job openings in businesses or organizations
A: Recruiter
There are not enough employment opportunities in the formal sector. The small business sector
has the capacity to create many jobs.
A: Inability to secure a desirable job
The ability to generate ideas
A: Creativity
Without developing a core competency, a company may be highly profitable.
A: Only for a short period
Adequate reward
A: Profit
A person who helps others to acquire knowledge, competences or values
A: Teacher
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
A: 1989
Entrepreneurs can choose the best way to do something, even if it is different from how they
want to do it.
A: Ability to accept change
You need to have heart, are motivated and
A: Driven
Which of these is a factor to consider before going into self-employment?
A: All of the answers correct
His definition of entrepreneurship placed an emphasis on innovation.
A: Joseph Schumpeter
One of the best things about pursuing a career as an entrepreneur is the wide-open
A: Possibilities
Eager for knowledge
A: Inquisitive
How many new businesses fail within 18 months of getting started?
A: Three out of five
Entrepreneurs are always alert to opportunities.
A: An eye for opportunity
This competencies are the collective learning of the organization, especially how to co-ordinate
the diverse production skill and integrate multiple stream of technologies
A: core
Which of these states the importance of core competencies?
A: Both of the given choices are correct
Strategic architecture is a
A: roadmap
Their core competency is said to be content delivery, but they are now venturing into original
content creation too.
A: Netflix
Core capabilities are crucial for this
A: survival
As an organization, they developed products that are rich in design and user experience.
A: Apple
Strategic intent provides a basis for__________ the goals of the organization
A: stretching
The possibilities in entrepreneurship are
A: Endless
When teaching the entrepreneurial side, which one should you focus on?
A: All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them attain their
goals.
A: An appetite for hard work
In Entrepreneurship, you may become stressed. Why?
A: Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
A: Leadership
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
A: Core Capabilities
An intra company entrepreneur
A: Intrapreneur
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
A: Recruiter
With entrepreneurial degrees are well suited for mid-level management
A: Graduates
It will be capable of creating more value if it has identified its core competencies
A: company
Core competencies play an important role in the process of
A: advantage
Entrepreneurs have many
A: Personalities
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
A: Focusing only on revenue
An entrepreneur may decide to offer a new product in a growth area rather than pursuing
sales of existing products that have minimum growth potential.
A: Growth potential
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
A: Fund-raiser
Entrepreneurs enable citizens to survive comfortably without too much borrowing
A: Self-reliance
Just because you can innovate, does not always mean that you should.
A: Focusing only on innovation and the competition.
The most important advantage of having core competencies is having this.
A: Long-term competitive advantage
A set of circumstances that makes it possible to do something.
A: Opportunity
Market Potential will enable you to more accurately assess this.
A: All of the answers correct
If I had asked people what they wanted, they would have said faster horses.
A: Henry Ford
Enables you to concentrate on and solve your target market's problems.
A: Outside-in approach
Customers understand problems, but they cannot help you to move your product forward.
A: Focusing only on customers
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and
then correct them.
A: Perseverance
The next stage towards developing the core competencies is to leverage the current resources
of the organization.
A: Strategic Architecture
During this phase, it is time to take advantage of the situation and execute all of the great
ideas and projections ascertained from the two prior phases.
A: Opportunity Realization
Critical to determining attractiveness.
A: Duration
People who have not yet purchased your product but are considering it
A: Prospects
A source of input, but not the only source of input
A: Customers
Act as the glue that bind businesses together as well as pave the way for new business
development.
A: competences
Allocates capital with the expectation of a future financial return.
A: Investor
A situation in which people lie in wait to make a surprise attack
A: Trap
The activity or condition of competing
A: Competition
A person who organizes and operates a business or businesses, taking on greater than normal
financial risks in order to do so.
A: Entrepreneur
Latent qualities or abilities that may be developed and lead to future success or usefulness
A: Potential
It is critical to find a balance between prospects and
A: Focus only on revenue
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
A: Self-confidence
People who have already purchased your product.
A: Exiting Customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
A: Opportunity Recognizers (NOTE: WAG NINYO ISASAGOT TO SA 3RD QUARTER
EXAM PERO TAMA YAN SA WEEK 13 & 15. ANG SAGOT PARA SA QUARTER EXAM
AY “ALL OF THE ANSWERS CORRECT”)
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
A: Locus of Control
Crucial when beginning a new enterprise.
A: Opportunity Recognition
A situation in which an individual works for himself instead of working for an employer that
pays a salary or a wage.
A: Self-employed
Which of these is part of your market?
A: All of the answers correct
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
A: Risk and rewards
A new method, idea, product
A: Innovation
The entire size of the market for a product at a specific time.
A: Market Potential
The process of developing core competencies starts with this thought of being a leader in the
market.
A: Strategic Intent
The income that a business has from its normal business activities, usually from the sale of
goods and services to customers.
A: Revenue
During this stage, an entrepreneur must assess potential strategies and business models as well
as conduct market and economic analyses.
A: Opportunity Assessment
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
A: Core Competencies
People in your target market who are not currently looking for a solution.
A: Target market users
Profitable customers
A: Gold
For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period, including
discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or service
A: Competitor
Time spent with each customer is different
A: therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A: What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A: Ambitious
Includes everyone connected to the web.
A: market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A: market for personal computers
The state or condition of yielding a financial profit or gain
A: profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only
tackle problems that customers have if you know what they are.
A: What they think about you
A party that supplies goods or services.
A: Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A: All of the answers correct
What are things you need to know about your customers?
A: Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
A: What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A: Complementors / Influencers (NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A: All of the answers correct (NOTE: MAY PAGKAKATAON NA NAUULIT YUNG “ALL
OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY! TIP:
KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A: Both of the given choices are correct
Most profitable customers
A: Platinum
Includes all the homes and commercial properties within a logical reach.
A: market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A: costs
The state of being spread out or transmitted
A: Diffusion
Desirable and measurable outcome or result from an action, investment, project, resource, or
technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A: Profitability
Extend the application of a method or conclusion
A: Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A: In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the customer's point
of view?
A: What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of customers.
A: Both of the given choices are correct
To make a product successful, you must be
A: Both of the given choices are correct
A company operating in several countries
A: Multinational
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
A: Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable, accessible,
actionable, and profitable and have a growth.
A: Segmentation
Hopeful and confident about the future
A: Optimistic
Includes not just the people who regularly go there but also everybody who lives within driving
distance.
A: market of a local movie theater or restaurant
Accomplishing an aim or purpose
A: think
What is/are the thing/s you need to know before you can sell to a potential customer?
A: All of the answers correct
Those who have products and services similar to you and where customers who are buying
something will compare your offerings and prices directly, weighing one up against the other.
A: Competitors
Your target market should be measurable, sufficiently large and __________.
A: reachable
This thinking is often used in conjunction with its cognitive colleague, convergent thinking,
which follows a particular set of logical steps to arrive at one solution, which in some cases is a
'correct' solution
A: divergent
If you have a retail outlet, you have the means of distributing a customer comment card or
__________.
A: questionnaire
Which of the following should be a characteristic of your market?
A: All of the answers correct
A series of interviews of people in your target market.
A: Market Validation
The interaction with competitors is usually directly
A: Antagonistic
This thinking generally means the ability to give the "correct" answer to standard questions
that do not require significant creativity, for instance in most tasks in school and on
standardized multiple- choice tests for intelligence
A: convergent
Buy less, but are useful as in aggregate they may buy quite a lot.
A: Minor customers
A thought process or method used to generate creative ideas by exploring many possible
solutions.
A: Divergent thinking
The ability to give the correct answer to standard questions that do not require significant
creativity.
A: Convergent thinking
A valuable exercise and can create preliminary benchmarks.
A: Surveying existing customers
When you determine your target audience
A: Both of the given choices are correct
The process of assessing the viability of a new good or service through research conducted
directly with the consumer that allows a company to discover the target market and record
opinions and other input from consumers regarding interest in the product.
A: Market Research
Your biggest advocates who want to help you.
A: Your respondents
They are like competitors but their products are not the same.
A: Substitutors
A commonly used geographic segmentation variable that affects industries such as heating
and air conditioning, sporting equipment, lawn equipment and building materials
A: climate
Existing customers is no doubt a valuable exercise and can create preliminary benchmarks, but
the focus of this article is on surveying non-customers, or people you may not immediately be
able to access
A: surveying
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
A: promotional
Most typically divided into smaller target market segments based on geographic,
demographic, psychographic and behavioristic characteristics.
A: Larger markets
How do you get started using a survey and a targeted audience to make smart decisions?
A: Both of the given choices are correct
Collecting answers are one bit, but the next bit comes in processing the answers to qualify
them and in prioritizing, them based on
A: authenticity
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
A: Suppliers
A characteristic of a product/service that automatically comes with it
A: feature
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
A: Focus groups
The desire for status, enhanced appearance and more money are examples of this variable
A: psychographic
If you ask people vague questions, you will also get __________ answers in response
A: vague
A thing that is accepted as true or as certain to happen, without proof.
A: Assumption
He coined convergent thinking.
A: Joy Paul Guilford
Any group of actual or potential buyers of a product.
A: Market
A profile for a business would include such factors as customer size, number of employees, type
of products, and annual revenue
A: demographic
An overriding issue in target market selection
A: profitability
In this type of market, individuals, groups or organizations that purchase your product or
service for direct use in producing other products or for use in their day-to-day operations
A: industrial
If you ask too many deep questions, you might lose the
A: audience
Ideally face to face, where you are still trying to understand the target audience and how real
the pain point is.
A: interview
One tip of framing questions is to put on this hat
A: skeptical
How do you create a great survey?
A: Both of the given choices are correct
The entire concept of customer development is feedback
A: driven
Anchor statements are rather
A: powerful
Helps in growing branches of different businesses and then these businesses grow products as
fruit.
A: Core competency trunk
Your skill at this is critical to your success.
A: Customer
Explicit statements from your market that declare, "I want a product to do X".
A: Stated Needs
Those who sell non-competing products and which generally help your sales.
A: Complementors (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Problems with yet undefined solutions.
A: Silent Needs
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
A: Focus on profits
Companies would always give the best service and other benefits to this type of customers.
A: Gold (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Your target market should be measurable, sufficiently large and
A: reachable
The desire for status, enhanced appearance and more money are examples of this variable.
A: psychographic
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing
to take risk, but they never gamble with the results.
A: Risk bearing
To make a product successful, you must be.
A: Both of the given choices are correct
Customer classification depending on profitability.
A: Profit tiers
If you have a retail outlet, you have the means of distributing a customer comment card or
A: questionnaire
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
A profile for a business would include such factors as customer size, number of employees, type
of products, and annual revenue.
A: demographic
The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.
A: Distribution cost
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
A: In a competitive market
Entrepreneurs have strong desire to achieve higher goals.
A: Need to achieve
The act of utilizing the promotional mix
A: Process of promotion
The total cost associated with delivering goods or services to customers.
A: Marketing Cost
ENTR-112 WEEK 11-20
GRADE 12
AMALEAKS.BLOGSPOT.COM
PAALALA: YANG MGA TANONG NA NASA BABA AY “FILL IN THE BLANK”. INILIGAY KO
NA YUNG SAGOT NA GALING SA MODULE PERO PUTANG INA DI PA RIN TUMATAMA. LAHAT
NG TANONG DIYAN SA BABA GANUN GINAWA KO PERO SAME RESULT, MALI PA RIN.
SINUBUKAN KO NA RIN I-ALL CAPS YUNG SAGOT PERO GANUN PA RIN, NAGTRY DIN AKO
MAGSAGOT NG TRUE OR FALSE PERO KINGINA WALA TALAGA. TIGNAN NIYO PICTURE SA
TAAS, GANYAN TINUTUKOY KO. GALING NA SA MODULE, INILAGAY KO SA TANONG PERO
ANG RESULTA AY MALI. KAYA KUNG MAY NATUKLASAN KAYONG PARAAN NA KUNG PAANO
MAKUHA YUNG TAMANG SAGOT, PAKISABI KAAGAD SA AKIN. “JOVERT MANADONG” SA
FACEBOOK, SALAMAT. #RIPWEEK19 #DIMAPERFECT #AMAANUENA
[FILL IN THE BLANK] This is where you track any raw materials or finished
goods that you buy for your business
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] In order to fulfil the needs identified above you will
need different sets of
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK]With coworkers on a daily basis and creating procedures for
receipt submission and expense account reimbursements can help your work day
flow smoothly
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] As the business becomes more, it will be necessary to
hire a knowledgeable bookkeeper or accountant
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A stock or any other security representing an ownership
interest
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] A business record must be
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] An entrepreneur should entrust record keeping to a person
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Records are a legal
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] His/her central role is to maintain financial records for
a company or organization
A: PAKIBASA MUNA YUNG NASA ITAAS
[FILL IN THE BLANK] Products you have in stock to sell are like money sitting
on a shelf and must be carefully accounted for and tracked
A: PAKIBASA MUNA YUNG NASA ITAAS
Match each legal business structure to the corresponding definition. (Not all options are
used.)
Answers :
- partnership
A: a company owned by two or more who are personally responsible for all debt and
share the profits
- cooperative
A: a company owned and controlled by customers or members who use its services
- corporation
A: an entity in its own right that is responsible for its own debts and obligation
- sole proprietorship
A: a company owned by one person who is responsible for all debt and profits of the
company
Match the type of record to the example document it reflects. (Not all options are used.)
- assets
A: record of office equipment serial numbers
- inventory
A: stock levels for a specific part
- expenses
A: credit card statements
- income
A: customer purchase receipts
- employee
A: performance evaluations
Saeed needs money to purchase tools, basic office supplies, parts to refurbish
equipment, accounting software, and legal help fees. Believing Saeed's business will be
a success, an investor invests $5,000 to help Saeed open his business. In return,
Saeed agrees to repay the investor the $5,000 plus 17 percent of the profits of the
business. Calculate the return on investment for the investor if Saeed's business makes
$7,000 in profit as a total return of the business in its first year. Show your work as part
of your answer.
Kuya Bohol
A: 1.1.3 7000.00 * .17 = 1190. So the ROI on $7000.00 profit at 17% would be
$1,190.00.
A person created a new operating system that failed, and estimated that over $100,000
was spent in costs and over 3,000 hours of personal time were spent. What is the term
used to describe the total value calculated for what this person tried?
A: opportunity cost
Place the steps of the entrepreneurship decision making process in order from first to
last. (Not all options are used.)
Answers:
- First
A: Identify options
- Second
A: Research the options
- Third
A: Evaluate the research
Kuya Bohol
- Fourth
A: Make a decision
Describe in one or more complete sentences how someone starting a computer repair
business in a town might gain a competitive advantage in that town?
A: A person starting a computer repair business might gain a competitive advantage by
offering 30 minutes of free training with any service call or a 30-day money back
guarantee on work performed. Another entrepreneurial competitive advantage might be
gained by offering to come to the home or place of business to do the repair without
charging a travel fee.
A student wants to own and start a small, one person computer repair business that is
financed by a loan from the parents of the student. What type of business is the student
going to start?
A: sole proprietorship
Which promotional approach should a person chose for a new business when low cost
and a local target audience are of the most concern?
A: flyers and leaflets
Fred wants to start a computer sales and training business that would target older
people. List three sample age-related demographics that might be included in his
research.
Answers will vary, but sample demographics that might be researched include the
following: (Pili kayo ng tatlo langs. Kahit ano jans.)
What is a common tool for evaluating what the financial impact of a new idea will be to
the company?
A: cost/benefit analysis
Kuya Bohol
After a planning team has defined the expected result of planned business changes,
what is the appropriate next step in the change process?
A: Inform all stakeholders of the planned changes.
What is the best method to obtain feedback, while allowing customers to interact,
through real time discussion?
A: focus group
What is an example of a key question to ask when a company begins the assessment
of its core business during the business plan review?
A: Do the customers match the targeted network?
A: an imperfect forecast
Which two items should be included in the executive summary section of a business
plan? (Choose two.)
Answers:
- target market
- professional experience of the management team
Josie worked on the cash register in a fast food restaurant for several summers. Briefly
describe skills that she gained in the restaurant that could be transferred to a job at a
help desk call center.
A: She would have gained lots of customer service experience. She would probably
have developed patience, diplomacy, and dispute resolution skills from dealing with
many customers including angry or impatient customers. She might also have improved
her communication and multi-tasking skills.
Kuya Bohol
Fill in the blank.
A business is a document that describes how and why a company is
organized.
A: plan
A: credit
What is the meaning of the "M" in the SMART method of setting objectives in a project?
A: measurable
Kuya Bohol
A moving company is receiving lots of complaints from customers that their furniture is
damaged in transit. This is affecting company business and also causing the company
to pay extra money to fix the damages. The moving company discusses several
different ideas to encourage its employees to be more careful. One idea is to use a
points system with its employees. Points would be awarded for every damage-free
move. What would be the next step they should take to resolve the business problem?
A: Research all possible solutions.
- brain storm
- brainstorming
- brainstorm
- brain storming
Which medium is used for delivering data via a DSL broadband connection?
A: copper
How can large companies save money by hiring contractors instead of using their own
employees?
A: Contractors will not have to be provided with health insurance, retirement pay, or
other benefits.
Within which type of business environment does an entrepreneur have the most
influence and control?
A: internal environment
Michael signs a contract with the Leung family to renovate their basement. Michael
completes the work, but the Leungs are not happy with the quality of the painting in the
basement bathroom so they refuse to pay the agreed upon amount. What two areas of
Kuya Bohol
the contract should outline the detailed expectations of the job and the steps required to
settle the dispute? (Choose two.)
Answer:
A company writes an RFP document for suppliers to respond. What is the purpose of
the RFP?
A: to describe what the company wants to purchase
A contractor is worried about the direct and indirect costs that are associated with the
current contract. Which item is an example of an indirect cost of a network installation
contract?
A: the labor hours of personnel who are involved with creating the RFP for the network
installation
Why is it critical that contractors pay extremely close attention to detail when preparing
a bid for a company?
A: Once the bid is accepted by the company, it is a legal contract.
Which type of contract can be created between an owner of an object and a person that
wants to temporarily use the object?
A: Lease Agreement
A: lease
Which two actions will help to build a good credit history? (Choose two.)
Answers:
Kuya Bohol
Fill in the blank.
____ is the term used to describe the delegation of a business function to a supplier
outside the business.
- Outsourcing
- out sourcing
- outsource
- out source
Company XYY has recently won several bids and is now discussing how to structure
the staff so that every contract can be successfully completed on time. Select two
business structures and briefly describe them. Include an example of when each
structure might be used in your description.
Answers will vary from student to student included the following: (Pili kayo ng dalwa
langs. Kahit ano jans.)
Project structure: groups people with different skills, knowledge and location to
work together on a single project. Example: making a movie requires actors,
make-up artists, lighting technicians etc.
Match the business document to information that would be contained within the
document. (Not all options are used.)
Answers:
- business plan
A: estimated company profitability
Kuya Bohol
- budget
A: planned revenue and expenses
- balance sheets
A: assets and liabilities
- cash-flow statement
A: cash receipts
Kuya Bohol
CREATED BY KUYA JOVERT
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A: All of the answers correct
Development of core competencies requires investment in this.
A: All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
A: All of the answers correct
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
A: Entrepreneur
The ability to do something successfully or efficiently
A: competency
In entrepreneurship, your life may lack stability and
A: Structure
A two bladed sword if not handled properly
A: outsourcing
Created when such innovation results in new demand
A: Wealth
This is not essential, but is normally a great help in thinking through the case for a new
business.
A: A formal business plan
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
A: Need to improve personal income
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
A: Make stress work for them
Which of this is a personality of an entrepreneur?
A: All of the answers correct
Which of this is a job you can get with an Entrepreneurship degree?
A: Both of the given choices are correct
Involves innovation, risk taking, and decision-making
A: Image
The job of entrepreneur is not for
A: Everyone
Entrepreneurship is the career for you if you have this.
A: All of the answers correct
They need to know how to represent a company, manage accounts, and follow up on
leads.
A: Sales
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
A: To fulfill a life-long ambition
A reason a person to strike out on his or her own rather than work inside a larger
company.
A: All of answers correct
Outsourcing can give short term
A: Competitive Advantage
Act as the glue that bind businesses together as well as pave the way for new business
development
A: competences
The ability to implement creative ideas
A: Innovatineness
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
A: All of the answers correct
Being an owner is the ultimate career in
A: Capitalism
Coined the term core competency in 1989.
A: Both Dr.C.K Prahalad
To undertake
A: Entreprendre
An individual who works to fill job openings in businesses or organizations
A: Recruiter
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
A: Inability to secure a desirable job
The ability to generate ideas
A: Creativity
Without developing a core competency, a company may be highly profitable.
A: Only for a short period
Adequate reward
A: Profit
A person who helps others to acquire knowledge, competences or values
A: Teacher
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
A: 1989
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
A: Ability to accept change
You need to have heart, are motivated and
A: Driven
Which of these is a factor to consider before going into self-employment?
A: All of the answers correct
His definition of entrepreneurship placed an emphasis on innovation.
A: Joseph Schumpeter
One of the best things about pursuing a career as an entrepreneur is the wide-open
A: Possibilities
Eager for knowledge
A: Inquisitive
How many new businesses fail within 18 months of getting started?
A: Three out of five
Entrepreneurs are always alert to opportunities.
A: An eye for opportunity
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
A: core
Which of these states the importance of core competencies?
A: Both of the given choices are correct
Strategic architecture is a
A: roadmap
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
A: Netflix
Core capabilities are crucial for this
A: survival
As an organization, they developed products that are rich in design and user
experience.
A: Apple
Strategic intent provides a basis for__________ the goals of the organization
A: stretching
The possibilities in entrepreneurship are
A: Endless
When teaching the entrepreneurial side, which one should you focus on?
A: All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them attain
their goals.
A: An appetite for hard work
In Entrepreneurship, you may become stressed. Why?
A: Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
A: Leadership
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
A: Core Capabilities
An intra company entrepreneur
A: Intrapreneur
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
A: Recruiter
With entrepreneurial degrees are well suited for mid-level management
A: Graduates
It will be capable of creating more value if it has identified its core competencies
A: company
Core competencies play an important role in the process of
A: advantage
Entrepreneurs have many
A: Personalities
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
A: Focusing only on revenue
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
A: Growth potential
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
A: Fund-raiser
Entrepreneurs enable citizens to survive comfortably without too much borrowing
A: Self-reliance
Just because you can innovate, does not always mean that you should.
A: Focusing only on innovation and the competition.
The most important advantage of having core competencies is having this.
A: Long-term competitive advantage
A set of circumstances that makes it possible to do something.
A: Opportunity
Market Potential will enable you to more accurately assess this.
A: All of the answers correct
If I had asked people what they wanted, they would have said faster horses.
A: Henry Ford
Enables you to concentrate on and solve your target market's problems.
A: Outside-in approach
Customers understand problems, but they cannot help you to move your product
forward.
A: Focusing only on customers
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness
and then correct them.
A: Perseverance
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
A: Strategic Architecture
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
A: Opportunity Realization
Critical to determining attractiveness.
A: Duration
People who have not yet purchased your product but are considering it
A: Prospects
A source of input, but not the only source of input
A: Customers
Act as the glue that bind businesses together as well as pave the way for new business
development.
A: competences
Allocates capital with the expectation of a future financial return.
A: Investor
A situation in which people lie in wait to make a surprise attack
A: Trap
The activity or condition of competing
A: Competition
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
A: Entrepreneur
Latent qualities or abilities that may be developed and lead to future success or
usefulness
A: Potential
It is critical to find a balance between prospects and
A: Focus only on revenue
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
A: Self-confidence
People who have already purchased your product.
A: Exiting Customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
A: Opportunity Recognizers (NOTE: WAG NINYO ISASAGOT TO SA 3RD QUARTER
EXAM PERO TAMA YAN SA WEEK 13 & 15. ANG SAGOT PARA SA QUARTER
EXAM AY “ALL OF THE ANSWERS CORRECT”)
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
A: Locus of Control
Crucial when beginning a new enterprise.
A: Opportunity Recognition
A situation in which an individual works for himself instead of working for an employer
that pays a salary or a wage.
A: Self-employed
Which of these is part of your market?
A: All of the answers correct
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
A: Risk and rewards
A new method, idea, product
A: Innovation
The entire size of the market for a product at a specific time.
A: Market Potential
The process of developing core competencies starts with this thought of being a leader
in the market.
A: Strategic Intent
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
A: Revenue
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
A: Opportunity Assessment
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
A: Core Competencies
People in your target market who are not currently looking for a solution.
A: Target market users
Profitable customers
A: Gold
For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or
service
A: Competitor
Time spent with each customer is different
A: therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A: What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A: Ambitious
Includes everyone connected to the web.
A: market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A: market for personal computers
The state or condition of yielding a financial profit or gain
A: profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
A: What they think about you
A party that supplies goods or services.
A: Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A: All of the answers correct
What are things you need to know about your customers?
A: Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
A: What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A: Complementors / Influencers (NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A: All of the answers correct (NOTE: MAY PAGKAKATAON NA NAUULIT YUNG
“ALL OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY!
TIP: KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A: Both of the given choices are correct
Most profitable customers
A: Platinum
Includes all the homes and commercial properties within a logical reach.
A: market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A: costs
The state of being spread out or transmitted
A: Diffusion
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A: Profitability
Extend the application of a method or conclusion
A: Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A: In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the
customer's point of view?
A: What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of
customers.
A: Both of the given choices are correct
To make a product successful, you must be
A: Both of the given choices are correct
A company operating in several countries
A: Multinational
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
A: Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
A: Segmentation
Hopeful and confident about the future
A: Optimistic
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
A: market of a local movie theater or restaurant
Accomplishing an aim or purpose
A: think
What is/are the thing/s you need to know before you can sell to a potential customer?
A: All of the answers correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and prices directly, weighing one up
against the other.
A: Competitors
Your target market should be measurable, sufficiently large and __________.
A: reachable
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
A: divergent
If you have a retail outlet, you have the means of distributing a customer comment card
or __________.
A: questionnaire
Which of the following should be a characteristic of your market?
A: All of the answers correct
A series of interviews of people in your target market.
A: Market Validation
The interaction with competitors is usually directly
A: Antagonistic
This thinking generally means the ability to give the "correct" answer to standard
questions that do not require significant creativity, for instance in most tasks in school
and on standardized multiple- choice tests for intelligence
A: convergent
Buy less, but are useful as in aggregate they may buy quite a lot.
A: Minor customers
A thought process or method used to generate creative ideas by exploring many
possible solutions.
A: Divergent thinking
The ability to give the correct answer to standard questions that do not require
significant creativity.
A: Convergent thinking
A valuable exercise and can create preliminary benchmarks.
A: Surveying existing customers
When you determine your target audience
A: Both of the given choices are correct
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
A: Market Research
Your biggest advocates who want to help you.
A: Your respondents
They are like competitors but their products are not the same.
A: Substitutors
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building materials
A: climate
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
A: surveying
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
A: promotional
Most typically divided into smaller target market segments based on geographic,
demographic, psychographic and behavioristic characteristics.
A: Larger markets
How do you get started using a survey and a targeted audience to make smart
decisions?
A: Both of the given choices are correct
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
A: authenticity
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
A: Suppliers
A characteristic of a product/service that automatically comes with it
A: feature
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
A: Focus groups
The desire for status, enhanced appearance and more money are examples of this
variable
A: psychographic
If you ask people vague questions, you will also get __________ answers in response
A: vague
A thing that is accepted as true or as certain to happen, without proof.
A: Assumption
He coined convergent thinking.
A: Joy Paul Guilford
Any group of actual or potential buyers of a product.
A: Market
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue
A: demographic
An overriding issue in target market selection
A: profitability
In this type of market, individuals, groups or organizations that purchase your product or
service for direct use in producing other products or for use in their day-to-day
operations
A: industrial
If you ask too many deep questions, you might lose the
A: audience
Ideally face to face, where you are still trying to understand the target audience and how
real the pain point is.
A: interview
One tip of framing questions is to put on this hat
A: skeptical
How do you create a great survey?
A: Both of the given choices are correct
The entire concept of customer development is feedback
A: driven
Anchor statements are rather
A: powerful
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
A: Core competency trunk
Your skill at this is critical to your success.
A: Customer
Explicit statements from your market that declare, "I want a product to do X".
A: Stated Needs
Those who sell non-competing products and which generally help your sales.
A: Complementors (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM
LANG)
Problems with yet undefined solutions.
A: Silent Needs
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
A: Focus on profits
Companies would always give the best service and other benefits to this type of
customers.
A: Gold (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Your target market should be measurable, sufficiently large and
A: reachable
The desire for status, enhanced appearance and more money are examples of this
variable.
A: psychographic
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
A: Risk bearing
To make a product successful, you must be.
A: Both of the given choices are correct
Customer classification depending on profitability.
A: Profit tiers
If you have a retail outlet, you have the means of distributing a customer comment card
or
A: questionnaire
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
A: demographic
The costs incurred to deliver the product from the production unit to the end user. It is a
broad terminology and it includes several costs.
A: Distribution cost
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
A: In a competitive market
Entrepreneurs have strong desire to achieve higher goals.
A: Need to achieve
The act of utilizing the promotional mix
A: Process of promotion
The total cost associated with delivering goods or services to customers.
A: Marketing Cost
ENTR-122
Entrepreneurship
ENTR-122-LEC-1822S
week 1-9
halos lahat ng mga sagot ay tama may 1 o 2 mali lng
mula sa LONG QUIZ
Sariling compilation ko to ng mga sagot fresh from my oed
Question 1 b. No correct answer
Answer saved
Marked out of 1.00 c. You manage expansion
Question text
How many new businesses fail within 18 months of d. You manage cash flow
getting started? Question 6
Select one: Answer saved
Marked out of 1.00
a. Three Question text
Which of these states the importance of core
b. Three out of five
competencies?
c. Five Select one:
d. Thirty-five a. Indicator that resources are being used in the
Question 2 right places in the right amount
Answer saved
Marked out of 1.00
b. Help in the development of core products
Question text c. Both of the given choices are correct
This is not essential, but is normally a great help in
thinking through the case for a new business. d. No correct answer
Select one: Question 7
Answer saved
a. No correct answer Marked out of 1.00
Question text
b. A market research
Entrepreneurs have many
c. A formal business plan Select one:
d. Both of the given choices are correct a. Capitalism
Question 3 b. Personalities
Answer saved
Marked out of 1.00 c. All of the answers correct
Question text
One of the best things about pursuing a career as an d. Possibilities
entrepreneur is the wide-open Question 8
Select one: Answer saved
Marked out of 1.00
a. All of the answers correct Question text
Created when such innovation results in new demand
b. Personalities
Select one:
c. Possibilities
a. Inquisitive
d. Structure
b. Wealth
Question 4
Answer saved c. Leadership
Marked out of 1.00
Question text d. Innovativeness
Act as the glue that bind businesses together as well Question 9
as pave the way for new business development Answer saved
Marked out of 1.00
Select one: Question text
a. competences The possibilities in entrepreneurship are
Select one:
b. company
a. Both of the given choices are correct
c. roadmap
b. No correct answer
d. core
Question 5 c. Driven
Answer saved d. Endless
Marked out of 1.00
Question text Question 10
In Entrepreneurship, you may become stressed. Answer saved
Marked out of 1.00
Why? Question text
Select one:
a. Both of the given choices are correct
Besides the inability to secure any type of
employment this is the most basic reason for self-
employment.
Select one:
a. To fulfill a life-long ambition
b. Love for adventure
c. Need to improve personal income
d. Inability to secure a desirable job
ENTR-122-LEC-1822S / ► Development of core competencies requires
Weeks 5-6: Analyze the Market Need / ► investment in this.
Long Quiz 001 Select one:
Question 1 a. Technology
Answer saved
Marked out of 1.00 b. Collective Learning
Question text
c. All of the answers correct
A person who organizes and operates a business or
businesses, taking on greater than normal financial d. Governance Process
risks in order to do so. Question 6
Select one: Answer saved
Marked out of 1.00
a. Opportunity Realization Question text
b. Entrepreneur The ability to do something successfully or efficiently
Select one:
c. Market Potential
a. competency
d. Competences
Question 2 b. outsourcing
Answer saved c. survival
Marked out of 1.00
Question text d. advantage
Latent qualities or abilities that may be developed and Question 7
lead to future success or usefulness Answer saved
Select one: Marked out of 1.00
Question text
a. Potential To undertake
b. Investor Select one:
c. Opportunity a. Entreprendre
d. Customers b. Entrepreneurship
Question 3 c. Intrapreneur
Answer saved
Marked out of 1.00 d. Profit
Question text Question 8
An individual who works to fill job openings in Answer saved
businesses or organizations Marked out of 1.00
Select one: Question text
Entrepreneurs must demonstrate this characteristic in
a. Everyone order to cope with all the risks of operating their own
b. Recruiter business.
Select one:
c. Graduates
a. Opportunity Recognizers
d. Teacher
Question 4 b. Self-reliance
Answer saved c. Self-confidence
Marked out of 1.00
Question text d. Long-term competitive advantage
Coined the term core competency in 1989. Question 9
Select one: Answer saved
Marked out of 1.00
a. Dr.C.K Prahalad Question text
b. Both Dr.C.K Prahalad A situation in which people lie in wait to make a
surprise attack
c. Prof. Gray Hamel Select one:
d. No correct answer a. Prospects
Question 5
Answer saved b. Potential
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c. Opportunity
Question text
d. Trap
Question 10 a. Focusing only on revenue
Answer saved
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Question text competition.
An entrepreneur may decide to offer a new product in
a growth area rather than pursuing sales of existing c. Focusing only on customers
products that have minimum growth potential. d. All of the answers correct
Select one: Question 15
a. Ability to compete Answer saved
Marked out of 1.00
b. Risk and rewards Question text
People who have already purchased your product.
c. All of the answers correct
Select one:
d. Growth potential
a. Exiting Customers
Question 11
Answer saved b. Target market users
Marked out of 1.00
Question text c. Strategic Architecture
Entrepreneurship is the career for you if you have d. Strategic Intent
this. Question 16
Select one: Answer saved
Marked out of 1.00
a. Desire to be your own boss Question text
b. All of the answers correct Besides the inability to secure any type of
employment this is the most basic reason for self-
c. Driven
employment.
d. Creative Select one:
Question 12 a. Love for adventure
Answer saved
Marked out of 1.00 b. To fulfill a life-long ambition
Question text
One of the best things about pursuing a career as an c. Inability to secure a desirable job
entrepreneur is the wide-open d. Need to improve personal income
Select one: Question 17
a. All of the answers correct Answer saved
Marked out of 1.00
b. Structure Question text
Enables you to concentrate on and solve your target
c. Possibilities
market's problems.
d. Personalities Select one:
Question 13 a. No correct answer
Answer saved
Marked out of 1.00 b. Silent need
Question text
The most important advantage of having core c. Outside-in approach
competencies is having this. d. Stated need
Select one: Question 18
a. Opportunity Recognizers Answer saved
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b. Self-confidence Question text
Which of this is a personality of an entrepreneur?
c. Self-reliance
Select one:
d. Long-term competitive advantage
a. Gentle souls with a good idea
Question 14
Answer saved b. Fiery revolutionaries
Marked out of 1.00
Question text c. Driven but difficult
Customers understand problems, but they cannot d. All of the answers correct
help you to move your product forward. Question 19
Select one: Answer saved
Marked out of 1.00
Question text
You need to have heart, are motivated and
Select one:
a. Endless
b. No correct answer
c. Driven
d. Possibilities
Question 20
Answer saved
Marked out of 1.00
Question text
Crucial for survival but does not confer any specific
differential advantage over other competitors in the
industry.
Select one:
a. Core Competency
b. Core Capabilities
c. Competitive Advantage
d. Technical Capabilities
Highest grade: 10.00 / 10.00. j. Iron
Question 1 Question 5
Answer saved Answer saved
Marked out of 1.00 Marked out of 1.00
Question text Question text
The degree to which a business or activity yields profit A company operating in several countries
or financial gain Select one:
Select one: a. Extrapolate
a. Supplier b. Multinational
b. Ambitious c. Competitor
c. Profitability d. Diffusion
d. Competitor Question 6
Answer saved
Question 2
Marked out of 1.00
Answer saved
Marked out of 1.00 Question text
Question text What are things you need to know about your
The state of being spread out or transmitted customers?
Select one: Select one:
a. Supplier a. Why they buy, when they buy, how they buy
b. Ambitious b. Both of the given choices are correct
c. Segmentation c. Either the given choices are correct
d. Diffusion d. Who they are, what they do,
Question 3 Question 7
Answer saved Answer saved
Marked out of 1.00 Marked out of 1.00
Question text Question text
It is at the center of every successful business. Having or showing a strong desire and determination
Select one: to succeed
Select one:
a. Understanding customer needs
a. Extrapolate
b. Both of the given choices are correct
b. Optimistic
c. Knowing customer needs
c. Multinational
d. No correct answer
d. Ambitious
Question 4
Answer saved Question 8
Marked out of 1.00 Answer saved
Question text Marked out of 1.00
The amount of money that a company actually Question text
receives during a specific period, including discounts Includes homes, schools, businesses, and
and deductions for returned merchandise government organizations.
Select one: Select one:
a. profitable a. market of a local movie theater or restaurant
b. profit b. market for personal computers
c. Gold c. market for downloadable e-books over the
internet
d. think
d. market for a landscaping business
e. costs
Question 9
f. Platinum Answer saved
Marked out of 1.00
g. Lead
h. successful
i. revenue
Flag question
Question text
What is/are the thing/s you need to know before you
can sell to a potential customer?
Select one:
a. If the customer is happy with their current
supplier
b. If buying from you would you offer the customer
any benefits
c. Who the customer's current supplier is
d. All of the answers correct
Question 10
Answer saved
Marked out of 1.00
Question text
most important thing you can do before deciding what
to sell
Select one:
a. revenue
b. Platinum
c. think
ENTR-122-LEC-1822S / ► Select one:
Week 9: Market Validation (Customer Development) /
a. Both of the given choices are correct
Long Quiz 002 19/20
b. Calculating cost per customer
Question 1 c. Calculating customer profitability
Answer saved
Marked out of 1.00 d. No correct answer
Question text Question 6
A company operating in several countries Answer saved
Select one: Marked out of 1.00
Question text
a. Extrapolate Having or showing a strong desire and determination
b. Competitor to succeed
Select one:
c. Multinational
a. Optimistic
d. Diffusion
Question 2 b. Ambitious
Answer saved c. Multinational
Marked out of 1.00
Question text d. Extrapolate
Time spent with each customer is different Question 7
Select one: Answer saved
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a. either the given choices are correct Question text
b. but cost is still the same Companies would always give the best service and
other benefits to this type of customers.
c. no correct answer Select one:
d. therefore the cost is different a. Iron
Question 3
Answer saved b. Gold
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c. Lead
Question text
Hopeful and confident about the future d. Platinum
Select one:
e. Both of the given choices are correct
a. Ambitious Question 8
Answer saved
b. Segmentation Marked out of 1.00
c. Multinational Question text
Most typically divided into smaller target market
d. Optimistic segments based on geographic, demographic,
Question 4 psychographic and behavioristic characteristics.
Answer saved Select one:
Marked out of 1.00
Question text a. Overall market
How do you create a great survey?
b. Larger markets
Select one:
c. Potential customers
a. Turn key objectives into great questions
d. Customer groups
b. No correct answer
Question 9
c. Both of the given choices are correct Answer saved
Marked out of 1.00
d. Elicit actionable data to help inform the Question text
business decisions it's considering. This thinking generally means the ability to give the
Question 5 "correct" answer to standard questions that do not
Answer saved require significant creativity, for instance in most tasks
Marked out of 1.00
in school and on standardized multiple- choice tests
Question text
for intelligence
It becomes difficult especially in a service
Select one:
environment where labor as well as time also has a
cost factor associated with it. a. skeptical
b. convergent h. Iron
c. divergent i. think
d. powerful j. Platinum
Question 10 Question 14
Answer saved Answer saved
Marked out of 1.00 Marked out of 1.00
Question text Question text
They are like competitors but their products are not Anchor statements are rather
the same. Select one:
Select one:
a. powerful
a. Competitors
b. convergent
b. Influencers
c. divergent
c. Substitutors
d. skeptical
d. Regulators Question 15
Question 11 Answer saved
Answer saved Marked out of 1.00
Marked out of 1.00 Question text
Question text Which of these questions will help you analyze the
To make a product successful, you must be product or service from the customer's point of view?
Select one: Select one:
a. Both of the given choices are correct a. Can you see yourself selling this product or
service for the next five to 10 years?
b. No correct answer
b. Who is going to sell the product?
c. Emotionally committed to its success
c. Is there a real demand for the product at the
d. Personally committed to its success
price you will have to charge?
Question 12
Answer saved d. What does the product achieve, avoid or
Marked out of 1.00 preserve for the customer?
Question text Question 16
Desirable and measurable outcome or result from an Answer saved
action, investment, project, resource, or technology Marked out of 1.00
Select one: Question text
Those who have products and services similar to you
a. Profitability
and where customers who are buying something will
b. Benefit compare your offerings and
c. Segmentation prices directly, weighing one up against the other.
Select one:
d. Diffusion
a. Competitors
Question 13
Answer saved b. Substitutors
Marked out of 1.00
Question text c. Influencers
The state or condition of yielding a financial profit or d. Regulators
gain Question 17
Select one: Answer saved
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a. profit
Question text
b. Gold The interaction with competitors is usually directly
c. profitable Select one:
d. revenue a. Friendly
e. Lead b. Antagonistic
f. costs c. Pleasant
d. Hostile
g. successful
Question 18 Select one:
Answer saved
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a. Multinational
Question text b. Benefit
Your biggest advocates who want to help you.
Select one: c. Supplier
Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time
Select one:
a. markup
b. internet
c. Revenue
d. Depreciation
e. Shortlist
f. Exhibitions
g. Interest
h. Budgets
i. Supplier
j. Income
Hear the conversation first, and then participate.
Select one:
a. Be real, and have a story
b. Ask, do not tell
c. Be interesting, and give
d. Listen, do not just talk
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
Select one:
a. 7P's of Marketing
b. Pricing strategy and promotional techniques
c. Marketing Mix and Marketing Strategy
d. Product, price, place promotion
What are the four P's of marketing?
Select one:
a. Promotion, packaging, positioning, place
b. Product, positioning, place, promotion
c. People, positioning, packaging, place
d. Product, price, place, promotion
Figured as a percentage of the seller's cost
Select one:
a. Supplier
b. Interest
c. Depreciation
d. Budgets
e. Revenue
f. Shortlist
g. Exhibitions
h. internet
i. Income
j. markup
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Select one:
a. People
b. marketplace
c. Product
d. copywriter
e. Place
f. Price
g. advertisement
h. Promotion
i. Positioning
j. Packaging
Where your product or service is actually sold.
Select one:
a. advertisement
b. Packaging
c. Price
d. copywriter
e. marketplace
f. Product
g. Positioning
h. Promotion
i. Place
j. People
Your brand must be powerful enough to force them out of their routines.
Select one:
a. Craft your image
b. Know What the Customer Wants
c. Get known
d. No correct answer
The second M in the 4M's of Operation
Select one:
a. simultaneously
b. materials
c. sales
d. manager
e. apparatus
f. manpower
g. management
h. controlling
i. production
j. machine
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Listen, do not just talk
b. Be real, and have a story
c. Ask, do not tell
d. Be interesting, and give
CREATED BY KUYA JOVERT
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A: All of the answers correct
Development of core competencies requires investment in this.
A: All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
A: All of the answers correct
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
A: Entrepreneur
The ability to do something successfully or efficiently
A: competency
In entrepreneurship, your life may lack stability and
A: Structure
A two bladed sword if not handled properly
A: outsourcing
Created when such innovation results in new demand
A: Wealth
This is not essential, but is normally a great help in thinking through the case for a new
business.
A: A formal business plan
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
A: Need to improve personal income
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
A: Make stress work for them
Which of this is a personality of an entrepreneur?
A: All of the answers correct
Which of this is a job you can get with an Entrepreneurship degree?
A: Both of the given choices are correct
Involves innovation, risk taking, and decision-making
A: Image
The job of entrepreneur is not for
A: Everyone
Entrepreneurship is the career for you if you have this.
A: All of the answers correct
They need to know how to represent a company, manage accounts, and follow up on
leads.
A: Sales
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
A: To fulfill a life-long ambition
A reason a person to strike out on his or her own rather than work inside a larger
company.
A: All of answers correct
Outsourcing can give short term
A: Competitive Advantage
Act as the glue that bind businesses together as well as pave the way for new business
development
A: competences
The ability to implement creative ideas
A: Innovatineness
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
A: All of the answers correct
Being an owner is the ultimate career in
A: Capitalism
Coined the term core competency in 1989.
A: Both Dr.C.K Prahalad
To undertake
A: Entreprendre
An individual who works to fill job openings in businesses or organizations
A: Recruiter
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
A: Inability to secure a desirable job
The ability to generate ideas
A: Creativity
Without developing a core competency, a company may be highly profitable.
A: Only for a short period
Adequate reward
A: Profit
A person who helps others to acquire knowledge, competences or values
A: Teacher
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
A: 1989
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
A: Ability to accept change
You need to have heart, are motivated and
A: Driven
Which of these is a factor to consider before going into self-employment?
A: All of the answers correct
His definition of entrepreneurship placed an emphasis on innovation.
A: Joseph Schumpeter
One of the best things about pursuing a career as an entrepreneur is the wide-open
A: Possibilities
Eager for knowledge
A: Inquisitive
How many new businesses fail within 18 months of getting started?
A: Three out of five
Entrepreneurs are always alert to opportunities.
A: An eye for opportunity
This competencies are the collective learning of the organization, especially how to co-
ordinate the diverse production skill and integrate multiple stream of technologies
A: core
Which of these states the importance of core competencies?
A: Both of the given choices are correct
Strategic architecture is a
A: roadmap
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
A: Netflix
Core capabilities are crucial for this
A: survival
As an organization, they developed products that are rich in design and user
experience.
A: Apple
Strategic intent provides a basis for__________ the goals of the organization
A: stretching
The possibilities in entrepreneurship are
A: Endless
When teaching the entrepreneurial side, which one should you focus on?
A: All of the answers correct
Entrepreneurs are persistent and strongly believe that working hard will help them attain
their goals.
A: An appetite for hard work
In Entrepreneurship, you may become stressed. Why?
A: Both of the given choices are correct
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
A: Leadership
Crucial for survival but does not confer any specific differential advantage over other
competitors in the industry.
A: Core Capabilities
An intra company entrepreneur
A: Intrapreneur
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
A: Recruiter
With entrepreneurial degrees are well suited for mid-level management
A: Graduates
It will be capable of creating more value if it has identified its core competencies
A: company
Core competencies play an important role in the process of
A: advantage
Entrepreneurs have many
A: Personalities
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
A: Focusing only on revenue
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
A: Growth potential
A person whose job or task is to seek financial support for a charity, institution, or other
enterprise.
A: Fund-raiser
Entrepreneurs enable citizens to survive comfortably without too much borrowing
A: Self-reliance
Just because you can innovate, does not always mean that you should.
A: Focusing only on innovation and the competition.
The most important advantage of having core competencies is having this.
A: Long-term competitive advantage
A set of circumstances that makes it possible to do something.
A: Opportunity
Market Potential will enable you to more accurately assess this.
A: All of the answers correct
If I had asked people what they wanted, they would have said faster horses.
A: Henry Ford
Enables you to concentrate on and solve your target market's problems.
A: Outside-in approach
Customers understand problems, but they cannot help you to move your product
forward.
A: Focusing only on customers
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness
and then correct them.
A: Perseverance
The next stage towards developing the core competencies is to leverage the current
resources of the organization.
A: Strategic Architecture
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
A: Opportunity Realization
Critical to determining attractiveness.
A: Duration
People who have not yet purchased your product but are considering it
A: Prospects
A source of input, but not the only source of input
A: Customers
Act as the glue that bind businesses together as well as pave the way for new business
development.
A: competences
Allocates capital with the expectation of a future financial return.
A: Investor
A situation in which people lie in wait to make a surprise attack
A: Trap
The activity or condition of competing
A: Competition
A person who organizes and operates a business or businesses, taking on greater than
normal financial risks in order to do so.
A: Entrepreneur
Latent qualities or abilities that may be developed and lead to future success or
usefulness
A: Potential
It is critical to find a balance between prospects and
A: Focus only on revenue
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
A: Self-confidence
People who have already purchased your product.
A: Exiting Customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
A: Opportunity Recognizers (NOTE: WAG NINYO ISASAGOT TO SA 3RD QUARTER
EXAM PERO TAMA YAN SA WEEK 13 & 15. ANG SAGOT PARA SA QUARTER
EXAM AY “ALL OF THE ANSWERS CORRECT”)
Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
A: Locus of Control
Crucial when beginning a new enterprise.
A: Opportunity Recognition
A situation in which an individual works for himself instead of working for an employer
that pays a salary or a wage.
A: Self-employed
Which of these is part of your market?
A: All of the answers correct
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
A: Risk and rewards
A new method, idea, product
A: Innovation
The entire size of the market for a product at a specific time.
A: Market Potential
The process of developing core competencies starts with this thought of being a leader
in the market.
A: Strategic Intent
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
A: Revenue
During this stage, an entrepreneur must assess potential strategies and business
models as well as conduct market and economic analyses.
A: Opportunity Assessment
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
A: Core Competencies
People in your target market who are not currently looking for a solution.
A: Target market users
Profitable customers
A: Gold
For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or
service
A: Competitor
Time spent with each customer is different
A: therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A: What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A: Ambitious
Includes everyone connected to the web.
A: market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A: market for personal computers
The state or condition of yielding a financial profit or gain
A: profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
A: What they think about you
A party that supplies goods or services.
A: Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A: All of the answers correct
What are things you need to know about your customers?
A: Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
A: What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A: Complementors / Influencers (NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A: All of the answers correct (NOTE: MAY PAGKAKATAON NA NAUULIT YUNG
“ALL OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY!
TIP: KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A: Both of the given choices are correct
Most profitable customers
A: Platinum
Includes all the homes and commercial properties within a logical reach.
A: market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A: costs
The state of being spread out or transmitted
A: Diffusion
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A: Profitability
Extend the application of a method or conclusion
A: Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A: In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the
customer's point of view?
A: What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of
customers.
A: Both of the given choices are correct
To make a product successful, you must be
A: Both of the given choices are correct
A company operating in several countries
A: Multinational
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
A: Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
A: Segmentation
Hopeful and confident about the future
A: Optimistic
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
A: market of a local movie theater or restaurant
Accomplishing an aim or purpose
A: think
What is/are the thing/s you need to know before you can sell to a potential customer?
A: All of the answers correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and prices directly, weighing one up
against the other.
A: Competitors
Your target market should be measurable, sufficiently large and __________.
A: reachable
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
A: divergent
If you have a retail outlet, you have the means of distributing a customer comment card
or __________.
A: questionnaire
Which of the following should be a characteristic of your market?
A: All of the answers correct
A series of interviews of people in your target market.
A: Market Validation
The interaction with competitors is usually directly
A: Antagonistic
This thinking generally means the ability to give the "correct" answer to standard
questions that do not require significant creativity, for instance in most tasks in school
and on standardized multiple- choice tests for intelligence
A: convergent
Buy less, but are useful as in aggregate they may buy quite a lot.
A: Minor customers
A thought process or method used to generate creative ideas by exploring many
possible solutions.
A: Divergent thinking
The ability to give the correct answer to standard questions that do not require
significant creativity.
A: Convergent thinking
A valuable exercise and can create preliminary benchmarks.
A: Surveying existing customers
When you determine your target audience
A: Both of the given choices are correct
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
A: Market Research
Your biggest advocates who want to help you.
A: Your respondents
They are like competitors but their products are not the same.
A: Substitutors
A commonly used geographic segmentation variable that affects industries such as
heating and air conditioning, sporting equipment, lawn equipment and building materials
A: climate
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
A: surveying
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
A: promotional
Most typically divided into smaller target market segments based on geographic,
demographic, psychographic and behavioristic characteristics.
A: Larger markets
How do you get started using a survey and a targeted audience to make smart
decisions?
A: Both of the given choices are correct
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
A: authenticity
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
A: Suppliers
A characteristic of a product/service that automatically comes with it
A: feature
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
A: Focus groups
The desire for status, enhanced appearance and more money are examples of this
variable
A: psychographic
If you ask people vague questions, you will also get __________ answers in response
A: vague
A thing that is accepted as true or as certain to happen, without proof.
A: Assumption
He coined convergent thinking.
A: Joy Paul Guilford
Any group of actual or potential buyers of a product.
A: Market
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue
A: demographic
An overriding issue in target market selection
A: profitability
In this type of market, individuals, groups or organizations that purchase your product or
service for direct use in producing other products or for use in their day-to-day
operations
A: industrial
If you ask too many deep questions, you might lose the
A: audience
Ideally face to face, where you are still trying to understand the target audience and how
real the pain point is.
A: interview
One tip of framing questions is to put on this hat
A: skeptical
How do you create a great survey?
A: Both of the given choices are correct
The entire concept of customer development is feedback
A: driven
Anchor statements are rather
A: powerful
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
A: Core competency trunk
Your skill at this is critical to your success.
A: Customer
Explicit statements from your market that declare, "I want a product to do X".
A: Stated Needs
Those who sell non-competing products and which generally help your sales.
A: Complementors (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM
LANG)
Problems with yet undefined solutions.
A: Silent Needs
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
A: Focus on profits
Companies would always give the best service and other benefits to this type of
customers.
A: Gold (NOTE: ANG SAGOT NA ITO AY PARA SA QUARTER EXAM LANG)
Your target market should be measurable, sufficiently large and
A: reachable
The desire for status, enhanced appearance and more money are examples of this
variable.
A: psychographic
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
A: Risk bearing
To make a product successful, you must be.
A: Both of the given choices are correct
Customer classification depending on profitability.
A: Profit tiers
If you have a retail outlet, you have the means of distributing a customer comment card
or
A: questionnaire
Typically, anonymous and try to reach as many members of a target market as possible
A: surveys
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
A: demographic
The costs incurred to deliver the product from the production unit to the end user. It is a
broad terminology and it includes several costs.
A: Distribution cost
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
A: In a competitive market
Entrepreneurs have strong desire to achieve higher goals.
A: Need to achieve
The act of utilizing the promotional mix
A: Process of promotion
The total cost associated with delivering goods or services to customers.
A: Marketing Cost
CREATED BY KUYA JOVERT
Figured as a percentage of the seller's cost
A: markup
A notice or announcement in a public medium promoting a product, service, or event
A: advertisement
What are the four P's of marketing?
A: Product, price, place, promotion
With enough frequency of the message, any name can become __________.
A: memorable
Take the time to describe the specific value and qualities of the product.
A: Define the product in detail
A straightforward product design is essential.
A: Refine your design with simplicity in mind.
A good, idea, method, information, object or service created as a result of a process
and serves a need or satisfies a want.
A: Product
Give the character depth and be genuine.
A: Be real, and have a story
Determines the most efficient way for each portion of the process to be done to
eliminate damage to the product and to eliminate areas where time and manpower are
being wasted
A: manager
The organization must develop the new product into different product concepts.
A: Development and Testing
A value that will purchase a finite quantity, weight, or other measure of a good or
service
A: Price
At this stage, the product is available for purchase in the marketplace.
A: Commercialize
Translate goals into detailed actions and interim targets
A: Budgets
A limited list of important items or individuals: especially: a list of candidates for final
consideration
A: Shortlist
Not the same as a prototype, but some manufacturers try to sell them as such.
A: Virtual prototype
Narrow the focus of the product by identifying who will be buying.
A: Describe the targeted audience for the product
Your brand must be powerful enough to force them out of their routines.
A: Craft your image
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: Revenue
The technical equipment or machinery needed for a particular activity or purpose
A: apparatus
Reflects the decrease in value of capital assets used to generate income
A: Depreciation
Reward your followers with something special and exclusive
A: Have a payoff, and say thank you
Indicate how similar products are selling in the marketplace, using the market research
that you have collected.
A: Create a pricing strategy for the product
A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
A: Brand
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
A: Promotion
Packaging refers to
A: All of the answers correct
Refers to the way your product or service appears from the outside
A: Packaging
A disruptive technology with the ability to revolutionize certain industries
A: internet
A party that supplies goods or services
A: Supplier
Production is both reactive and proactive almost __________.
A: simultaneously
The last portions of the M's of Production
A: materials
A target market description, value proposition and sales goals are conceived at this
time.
A: Developing Market Strategy
A physical product is developed.
A: Product Development
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
A: Exhibitions
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."
A: Jim Collins
This entails generating ideas for new products.
A: Ideas
Where your product or service is actually sold.
A: Place
The arena of competitive or commercial dealings: the world of trade
A: marketplace
The second M in the 4M's of Operation
A: manpower
The beliefs or opinions that are generally held about someone or something.
A: Reputation
Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product.
A: Marketing Mix and Marketing Strategy
A principle or standard by which something may be judged or decide
A: criteria
Creating a brand perception requires
A: intrusion
__________ waste is the key to efficient and profitable production
A: controlling
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
A: Ask, do not tell
Includes all interest payable for debts, both short-term and long-term
A: Interest
The goal is to reduce the number of ideas.
A: Screen Ideas
A person who writes the text of advertisements or publicity material
A: copywriter
Hear a person's need, and then share expertise in a personal way that is motivated
other than to help.
A: Be interested, and respond
When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
A: All of the answers correct
This step provides the organization the ability to not only test the marketing, but also the
product.
A: Test Market
Add to the conversation by offering up whatever knowledge you have.
A: Be interesting, and give
Hear the conversation first, and then participate.
A: Listen, do not just talk
The drive train that gets us where we are going
A: production
Includes all revenue streams generated by the business
A: Income
The overall effect of something
A: impression
The first visceral connection the consumer makes with the brand
A: logo
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.
A: Business Analysis
Recognize that place goes beyond geographic location.
A: Identify the place where the product will be marketed
This is the third M in the sequence
A: machine
Create a promotional strategy that features the product qualities as effectively as
possible.
A: Define the promotional techniques that you will use for the product
If __________ is not properly involved in the other four M's and it is sufficiently aware of
the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
A: management
The promises behind the brand create its appeal, but getting the word out is still what
brings in the customers.
A: Get known
People form their first impression within the first
A: 30 seconds
Responsible for every element of your sales, marketing strategies, and activities
A: People
The most successful companies pick a competitive position from which they know their
brands can win.
A: Know What the Customer Wants
Relating to or noting a new product, service, or idea that radically changes an industry
or business strategy
A: disruptiveness
A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
A: Positioning
Happens in the minds of consumers
A: Branding
It is everything for everyone
A: Image
The engine that powers Auto Salvage yards
A: sales
Every business needs a reason for their customers to buy from them and not their
competitors.
A: Unique Sales Proposition
Shows the company's real bottom line.
A: Net profit after taxes
A financial document generated monthly and/or annually that reports the earnings of a
company by stating all relevant revenues and expenses in order to calculate net
income.
A: Income Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
A: Consumer Research
A first, typical or preliminary model of something, especially a machine, from which
other forms are developed or copied.
A: Prototype
One of the most powerful financial tools available to any small-business owner.
A: Business Budgeting
Inventory fully assembled and available for sals
A: Finished products
Which of these is a key to improve the gross margin?
A: Both of the given choices are correct
Inventory that is partially assembled
A: Work-in-progress
What you plan to sell, and what will convince people to buy.
A: Revenue model
The two primary levers of a company's business model are pricing
A: Pricing and costs
Purchased to create a finished product.
A: Raw material
Implies the person behind the brand name has a credibility to be in this business, a
pride of workmanship and a moral standard.
A: Family name
Includes all the costs related to the sale of products in inventory.
A: Cost of goods
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
A: Marketing Mix
A unique or novel device, method, composition or process.
A: Invention
A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.
A: Value chain
Include all overhead and labor expenses associated with the operations of the business.
A: Operating expenses
Unique from their competition and often become among the most memorable.
A: Obscure brand names
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
A: Product Development
Designed to meet the company's marketing objectives by providing its customers with
value.
A: Marketing Strategy
Those things that change based on the amount of product being made and are incurred
as a direct result of producing the product.
A: Variable costs
Estimates of the future financial performance of a business.
A: Financial projections
The choice of a target market and formulation of the most appropriate promotion mix to
influence it.
A: Promotional Strategy
A great equalizer for the cash-strapped entrepreneur.
A: Social Media
A bookkeeper's central role.
A: To maintain financial records for a company or organization.
All of your business transactions pass through this account
A: Cash
The arrangement of and relations between the parts or elements of something complex
A: structure
Which of these is a part of a business plan?
A: All of the answers correct
These must be entered in the accounting software program on a daily basis so account
balances accurately reflect income and outgo.
A: Financial transactions
Amounts that are owed to you by your customers
A: Debtors
Many business owners think of bookkeeping as
A: Unwelcome chore
They are based on your assumptions about how your business will perform.
A: Pro forma statements
A thing providing protection against a possible eventuality
A: insurance
An idea is just an idea until you have a paying customer attached to it. Anyone can
discredit a simple idea, but no one can discredit paying customers according to
A: Will Chroter
Author of Bookkeeping Kit for Dummies
A: Lita Epstein
A stock or any other security representing an ownership interest.
A: Equity
Why it is important to keep records?
A: All of the answers correct
Which of these is an example of a business structure?
A: All of the answers correct
A financial journal that contains all cash receipts and payments, including bank deposits
and withdrawals.
A: Cashbook
Relating to or involving the imagination or original ideas, especially in the production of
an artistic work
A: creative
Entity that advances cash to a borrower for a stated period and for a fixed or variable
rate of interest
A: lender
Which of these are included in a business record?
A: All of the answers correct
Include items such as the cost of goods sold payroll for employees, payroll, sales and
income taxes, business insurance and loan interest
A: Expenses
The activity or occupation of keeping records of the financial affairs of a business.
A: Bookkeeping
Recording this in a timely and accurate manner is critical to knowing where your
business stands.
A: Sales
An instance of buying or selling something
A: Cash
This account is where you track any raw materials or finished goods that you buy for
your business.
A: Purchases
Your projections should be
A: Realistic in-between
Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan
balances
A: Liabilities
Help an entrepreneur keep track of business transactions, aid in the filing of taxes,
compile final accounts and act as a future reference.
A: Records
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
A: Office Communication
Products you have in stock to sell are like money sitting on a shelf and must be carefully
accounted for and tracked.
A: Inventory
Which of these is an example of a record?
A: Both of the given choices are correct
A thing that is borrowed, especially a sum of money that is expected to be paid back
with interest
A: loan
This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
A: Both Perceptive and Savvy
Your company's sales and/or other sources of income
A: Revenues
The action or process of investing money for profit or material result
A: investment
This is the biggest cost of all for many businesses.
A: Payroll Expenses
Provide helpful information about a company's liquidity, profitability, debt, operating
performance, cash flow and investment valuation.
A: Financial ratios
Which of these is a key financial statement?
A: All of the answers correct
Protects the business in the event of litigation.
A: Liability insurance
Which of these is an example of a bookkeeping account?
A: All of the answers correct
As good as or better than others of a comparable nature
A: competitive
Managing this account does not take a lot of time and is important to investors and
lenders who want to track how well the company has done over time.
A: Retained earnings
An entrepreneur should maintain records to meet his or her business requirements.
A: True
Keeping this account accurate and up to date is essential for meeting tax and other
government reporting requirements.
A: Payroll Expenses
This is when a company purchases a fixed asset and expenses it over the entire period
of its planned use, not just in the year purchased
A: Depreciation
Record keeping is important in a business for it is one the many ways to inform the
entrepreneur how the business is doing.
A: False
Shows your company's assets and liabilities.
A: Balance sheet
Your financial statements should include an income statement, a balance sheet and a
_____ statement
A: cash-flow
If you have borrowed money to buy equipment, vehicles, furniture or other items for
your business, this is the account that tracks what is owed and what's due.
A: Loans Payable
Business records must be retrievable.
A: True
This is money due from customers, and keeping it up to date is critical to be sure, that
you send timely and accurate bills or invoices.
A: Accounts Receivable
This figure represents the amount of income earned by the business before paying
taxes.
A: Net profit before taxes
Are assets that you cannot touch or see but that have value. They include franchise
rights, goodwill; no compete agreements, patents and many other items
A: Intangible
Are assets for long-term use and include land, buildings, leasehold improvements,
equipment, machinery and vehicles
A: fixed
Records are a legal requirement.
A: True
These expenses go up or down based on the sales you make such as advertising,
delivery charges and electricity if you are manufacturing
A: variable
These are the assets in a business that can be converted to cash in one year or less
A: current
Shows what types of employees you have along with what they will cost in terms of
salary and wages, health insurance, retirement plan contributions, workers
compensation insurance, unemployment insurance, and Social Security and Medicare
taxes.
A: Personnel Plan
These selling, general and administrative expenses are necessary to run the business.
A: Operating expenses
A bookkeeper's central role is to maintain financial records for a company or
organization.
A: True
Which of these is characteristic of a Cash-Flow Statement?
A: All of the answers correct
This is caused by fluctuations in operating, investing and financing cash flow.
A: Net change in cash and marketable activities
Everyone likes to send money out of the business.
A: False
Shows the sums you expect to be coming into and going out of your business in a given
time frame.
A: Cash flow statement
These costs include materials used, direct labor, plant manager salaries, freight and
other costs associated with operating a plant.
A: Costs of goods sold
A chart that breaks down how much your business expects to sell in various categories
by month and by year.
A: Sales Forecast
This is the gross revenue generated from the sale of clothing less returns and
allowances
A: sales
Purchases is where you track all incoming revenue from what you sell.
A: False
Cost of goods, commissions or discounts, variable and fixed expenses.
A: Business expenses
Include notes payable on lines of credit or other short-term loans, current maturities of
long-term debt, accounts payable to trade creditors, accrued expenses and taxes and
amounts due to stockholders.
A: Current liabilities
These include sales of common stock, changes in short- or long-term loans and
dividends paid.
A: Net cash flow from financing activities
It is calculated as sales less the cost of goods sold.
A: Gross profit
Include the balance sheet, income statement, statement of changes in net worth and
statement of cash flow.
A: Financial Statements
A written description of your business' future.
A: Business plan
Most business records have specified retention periods based on legal requirements
and / or internal company policies.
A: True
These primarily consist of the purchase or sale of equipment.
A: Net cash flow from investing activities
These liabilities typically consist of all bank debt or stockholder loans payable outside of
the following 12-month period.
A: long-term
It must be retrievable later so that the business dealings can be accurately reviewed as
required.
A: Business record
(TRUE OR FALSE) Products you have in stock to sell are like money sitting on a shelf
and must be carefully accounted for and tracked.
A: True
An entrepreneur should entrust record keeping to any person.
A: False
This is the total amount of state and federal income taxes paid.
A: Income taxes
They include cash collections from customers: cash paid to suppliers and employees:
cash paid for operating expenses, interest and taxes: and cash revenue from interest
dividends.
A: Net cash flow from operating activities
Which of these should be included in your financial statements?
A: All of the answers correct
This is the amount of profit earned during the normal course of operations.
A: Operating profit
Include cash, accounts receivable, inventory and equipment.
A: Assets
This is the total amount of state and federal income taxes paid
A: income
Retailing and wholesale is the difference between the stock at the start and end of this
period
A: Inventory-reporting
2. Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of
interest
Select one:
a. lender
3. Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan balances
Select one:
b. Liabilities
5. Relating to or involving the imagination or original ideas, especially in the production of an artistic
work
Select one:
j. creative
Recording this in a timely and accurate manner is critical to knowing where your business stands.
Select one:
a. Records
b. Bookkeeping
c. Sales
i. Transaction
j. Cash
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With coworkers on a daily basis and creating procedures for receipt submission and expense
account reimbursements can help your work day flow smoothly
Communicating
Answer:
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A financial journal that contains all cash receipts and payments, including bank deposits and
withdrawals.
Select one:
a. Cashbook
b. Depreciation
c. Inventory-reporting
d. Equity
Question 7
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Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.
Select one:
True
False
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An idea is just an idea until you have a paying customer attached to it. Anyone can discredit a simple
idea, but no one can discredit paying customers according to
Select one:
a. Henry Smith
b. Will Chroter
c. John Ford
d. Jean-Baptist Say
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Include the balance sheet, income statement, statement of changes in net worth and statement of
cash flow.
Select one:
a. Income taxes
b. Gross profit
c. Financial Statements
d. Operating profit
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Keeping this account accurate and up to date is essential for meeting tax and other government
reporting requirements.
Select one:
a. Retained earnings
b. Payroll Expenses
c. Loans Payable
d. Current liabilities
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Recording this in a timely and accurate manner is critical to knowing where your business stands.
Select one:
a. Debtors
b. Purchases
c. Transaction
d. Records
e. Sales
f. Cashbook
g. Bookkeeping
h. Cash
i. Inventory
j. Equity
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The activity or occupation of keeping records of the financial affairs of a business
Select one:
a. Equity
b. Records
c. Bookkeeping
d. Purchases
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As the business becomes more, it will be necessary to hire a knowledgeable bookkeeper or
accountant
sophisticated
Answer:
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Which of these is an example of a business structure?
Select one:
a. Limited liability company or corporation
b. Partnership
c. Sole proprietorship
d. All of the answers correct
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Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.
Select one:
a. Business record
b. Cash flow statement
c. Sales Forecast
d. Personnel Plan
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Include items such as the cost of goods sold payroll for employees, payroll, sales and income taxes,
business insurance and loan interest
Select one:
a. loan
b. creative
c. structure
d. Revenues
e. investment
f. competitive
g. lender
h. insurance
i. Liabilities
j. Expenses
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Which of these is characteristic of a Cash-Flow Statement?
Select one:
a. All of the answers correct
b. Measures financial activity over a period
c. Most useful financial management tools
d. Tracks the effects of changes in balance sheet accounts
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These expenses go up or down based on the sales you make such as advertising, delivery charges
and electricity if you are manufacturing
Select one:
a. Fixed
b. Cashbook
c. Variable
d. Loan
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Relating to or involving the imagination or original ideas, especially in the production of an artistic
work
Select one:
a. loan
b. competitive
c. lender
d. Expenses
e. Liabilities
f. insurance
g. Revenues
h. creative
i. structure
j. investment
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Cost of goods, commissions or discounts, variable and fixed expenses.
Select one:
a. Fixed assets
b. Current liabilities
c. Gross profit
d. Business expenses
ENTREP
Compiled by:
Carticiano, Grace Ann
Munar, Renz
Bautista, Jem
As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees,
type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing
other products or for use in their day-to-day operations
-industrial
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague
When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
- Psychographic
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's
point of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing
to take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products
as fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business
sector has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.
- Perseverance
If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
-What they think about your competitors
7/10
This competencies are the collective learning of the organization, especially how to
co-ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.
- Need to achieve
Core competencies play an important role in the process of advantage and we can identify
them using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage
9/10
Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the
following characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to
answer which of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now
venturing into original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In
addition, you can only tackle problems that customers have if you know what
they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of
customer and speak directly to them
-promotional
Which of these questions do you need to ask before you make a final decision
on a new product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and
offer the right products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much
better chance of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as
time also has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar
product or service
- Competitor
6/10
Low profit but desirable customers
-think
Net profit is revenue less what costs?
-Sales costs
A company operating in several countries
-Multinational
Accomplishing an aim or purpose
-successful
A thought process or method used to generate creative ideas by exploring
many possible solutions.
-Divergent thinking
8/10
The most successful companies pick a competitive position from which they
know their brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at
this time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing,
but also the product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for
final consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion
8/10
When you are developing a name for a business, a product or a service, you
have a number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the
same place at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
-Ask, do not tell
The overall effect of something
-impression
8/10
If __________ is not properly involved in the other four M's and it is sufficiently
aware of the process and the possible outcomes, the whole operation and
even the problems solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively
as possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20
19/20
19/20
18/20
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague,
convergent thinking, which follows a particular set of logical steps to arrive at
one solution, which in some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the
answers to qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning
eight to 12 members of that group to discover what psychographic and
behavioristic factors might motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or
people you may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as
time also has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type
of customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned
to your strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific
period, including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its
customers with value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting
used to prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work
culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and
owner's equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills
and abilities to do the job you need to have done, is more important than
everything else put together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly
known as the four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial
performance of a business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you
have and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business,
start by considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed
to minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or
negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when
you need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is
actually sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to
discuss budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or
purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce
a desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through
research conducted directly with the consumer that allows a company to
discover the target market and record opinions and other input from consumers
regarding interest in the product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before
paying taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its
customers with value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or
negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands
can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a
process and serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services
and how you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are
incurred as a direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed
product or service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically
unsolicited, to potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines,
work discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with
regard to a particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or
services and how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the
same place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give
ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz
001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from
the sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the
wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for
a new business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of
the great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your
product forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions
to maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards
the achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct
9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions
to maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow
up on leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the
wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five
Besides the inability to secure any type of employment this is the most basic
reason for self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new
business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business
sector has the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case
for a new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now
venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and
offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed
to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the
risks of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In
addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your
product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in
non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth
is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned
to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that
your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type
of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus
they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at
some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as
time also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The
small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential
customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are
Select one:
a. Reputation
b. Brand
c. Image
d. criteria
e. impression
f. Branding
g. disruptiveness
h. logo
i. intrusion
j. memorable
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Determines the most efficient way for each portion of the process to be done to
eliminate damage to the product and to eliminate areas where time and manpower are
being wasted
Select one:
a. materials
b. manager
c. controlling
d. sales
e. machine
f. apparatus
g. production
h. management
i. manpower
j. simultaneously
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity
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Select one:
a. simultaneously
b. controlling
c. manpower
d. production
e. machine
f. apparatus
g. materials
h. sales
i. management
j. manager
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The most successful companies pick a competitive position from which they know their
brands can win.
Select one:
a. Get known
b. No correct answer
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every
single visual element about your company
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Select one:
a. copywriter
b. Promotion
c. Price
d. Place
e. Product
f. People
g. marketplace
h. Positioning
i. Packaging
j. advertisement
Question 8
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Select one:
a. simultaneously
b. machine
c. manager
d. sales
e. management
f. materials
g. manpower
h. controlling
i. production
j. apparatus
Question 9
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Select one:
a. Reputation
b. Branding
c. criteria
d. memorable
e. intrusion
f. Brand
g. disruptiveness
h. impression
i. logo
j. Image
Question 10
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Select one:
a. logo
b. Branding
c. memorable
d. Brand
e. Reputation
f. intrusion
g. disruptiveness
h. criteria
i. impression
j. Image
With enough frequency of the message, any name can become __________.
Select one:
a. memorable
When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option? d. All of the answers
correct
Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product. c.
Marketing Mix and Marketing Strategy
Indicate how similar products are selling in the marketplace, using the market research
that you have collected.
Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
b. Be interested, and respond
A value that will purchase a finite quantity, weight, or other measure of a good or
service
c. Price
markup
Select one:
a. Realistic in-between
Social media
Answer:
Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:
a. Business expenses
b. Gross profit
c. Fixed assets
d. Current liabilities
Select one:
a. Balance sheet
c. Income statement
business record
Answer:
Select one:
a. Essential to business
b. Unwelcome chore
c. No correct answer
Select one:
a. Test Market
b. Commercialize
c. Product Development
d. Business Analysis
Measures all your revenue sources vs. business expenses for a given time period.
income statement
Answer:
telemarketing
Answer:
Select one:
Select one:
a. False
b. True
Select one:
a. Commercialize
b. Test Market
c. Business Analysis
d. Product Development
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If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
branding efforts
Answer:
Question 16
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Select one:
a. Operating expenses
b. Income
d. Cost of goods
Question 17
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Select one:
a. False
b. True
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true perception
Answer:
Question 19
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Select one:
a. Payroll Expenses
b. Accounts Payable
c. Accounts Receivable
d. Loans Payable
Question 20
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This figure represents the amount of income earned by the business before paying
taxes.
Select one:
b. Operating expenses
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Implies the person behind the brand name has a credibility to be in this business, a pride
of workmanship and a moral standard.
family name
Answer:
Question 22
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The most successful companies pick this from which they know their brands can win.
competitive position
Answer:
Question 23
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The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
marketing mix
Answer:
Every business needs a reason for their customers to buy from them and not their
competitors.
Question 25
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The marketing mix can be divided into four groups of variables commonly known as
the four P's.
Select one:
a. True
b. False
Question 26
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The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. False
b. True
The beliefs or opinions that are generally held about someone or something.
reputation
Answer:
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Select one:
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable
Question 29
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The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.
Select one:
a. True
b. False
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Marketing campaign
Answer:
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion
What you plan to sell, and what will convince people to buy.
Select one:
c. Revenue model
A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.
value chain
Answer:
Select one:
a. True
b. False
Designed to meet the company's marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Select one:
a. False
b. True
Question 38
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Financial statement
Answer:
Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."
Select one:
a. Jack Trout
b. Al Reis
c. Jim Collins
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.
Select one:
a. Business Analysis
b. Commercialize
c. Test Market
d. Product Development
Budgeting only the income statement also allows a full analysis of the effect of
potential capital expenditures on your financial picture.
Select one:
a. True
b. False
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The most successful companies pick a competitive position from which they know their
brands can survive.
Select one:
a. False
b. True
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Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
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balance sheet
Answer:
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Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Cost of goods
b. Income
d. Operating expenses
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Select one:
a. Income statement
b. Balance sheet
c. Cash-flow statement
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Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Production cost
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The most successful companies pick this from which they know their brands can win.
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Equity
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a. Payroll Expenses
b. Accounts Receivable
c. Accounts Payable
d. Loans Payable
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a. False
b. True
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Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
Select one:
a. False
b. True
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Measures all your revenue sources vs. business expenses for a given time period.
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The beliefs or opinions that are generally held about someone or something.
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a. Accounts Payable
b. Loans Payable
d. Accounts Receivable
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c. Define the promotional techniques that you will use for the product
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a. False
b. True
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The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False
b. True
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Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
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a. Exhibitions
b. Promotion
c. Revenue
d. Advertisement
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a. Expenses
b. Liabilities
d. Assets
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brand
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b. Fixed assets
c. Gross profit
d. Current liabilities
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The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True
b. False
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity
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Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
b. True
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Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion
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a. Image
b. Market Place
c. Revenue
d. Criteria
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management
Answer:
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The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.
Select one:
a. False
b. True
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Refers to the way your product or service appears from the outside
Select one:
a. No correct answer
b. Machine
c. Packaging
d. Expenses
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One of the most powerful financial tools available to any small-business owner.
Select one:
a. Financial budget
b. Business models
c. Business Budgeting
d. Investment Model
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prototype
Answer:
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a. True
b. False
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The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
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a. 40 seconds
b. 30 seconds
c. 20 seconds
d. 10 seconds
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a. False
b. True
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The first step in developing a financial management system is the creation of financial
statements.
Select one:
a. True
b. False
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Unique from their competition and often become among the most memorable.
obscure brand names
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b. Realistic in-between
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Promotion refers to the way your product or service appears from the outside.
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a. False
b. True
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a. Test Market
b. Business Analysis
c. Product Development
d. Commercialize
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a. False
b. True
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After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:
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The most successful companies pick a competitive position from which they know their
brands can survive.
Select one:
a. True
b. False
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These selling, generaland administrative expenses are necessary to run the business.
Select one:
a. Operating expenses
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A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
product development
Answer:
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This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
Select one:
a. Savvy
c. Perceptive
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Reward your followers with something special and exclusive
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a. True
b. False
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A great equalizer for the cash-strapped entrepreneur.
social media
Answer:
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A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. Positioning
b. Promotion
c. Interest
Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Minor customers
b. Major customers
c. Competitors
d. Suppliers
Question 2
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Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
Select one:
Question 3
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Answer
Psychographic
The desire for status, enhanced appearance and more money are examples of this
variable.
Question 4
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reachable
Question 5
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What is/are the thing/s you need to know before you can sell to a potential customer?
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a. If buying from you would you offer the customer any benefits
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Select one:
a. Silent need
b. Outside-in approach
c. No correct answer
d. Stated need
Question 7
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Select one:
a. Duration
b. Growth
c. Ability
d. Risks
Question 8
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
Select one:
a. Locus of control
b. Need to achieve
c. Risk bearing
d. No correct answer
Question 9
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Explicit statements from your market that declare, "I want a product to do X".
Select one:
b. Stated Needs
c. Market Forecast
d. Marketing Effort
Question 10
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Select one:
a. Friendly
b. Hostile
c. Pleasant
d. Antagonistic
Question 11
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If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
Select one:
Question 12
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Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of operating their own business.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. Self-confidence
Question 13
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Select one:
a. Product Concept
b. Distribution cost
c. Profit tiers
d. Marketing Cost
Question 14
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People in your target market who are not currently looking for a solution.
Select one:
b. Market Segment
d. Strategic Mindset
Question 15
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Select one:
a. Silent needs
d. Need to achieve
Question 16
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Select one:
a. Process of promotion
b. Marketing Cost
c. Distribution cost
d. Profit tiers
Question 17
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Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
Select one:
a. Opportunity Recognizers
b. Focus on profits
d. Business Plan
Question 18
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Question 19
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If I had asked people what they wanted, they would have said faster horses.
Select one:
a. Michael Smith
b. Henry Ford
c. J.B. Say
d. Jonathan Bender
Question 20
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To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
Select one:
b. In a competitive market
Question 21
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This is not essential, but is normally a great help in thinking through the case for a
new business.
Select one:
a. No correct answer
d. A market research
Question 22
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Select one:
b. No correct answer
Question 23
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Select one:
a. Long term
c. Occasionally
d. No correct answer
Question 24
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Companies would always give the best service and other benefits to this type of
customers.
Select one:
a. Lead
b. Iron
c. Platinum
d. Gold
Question 25
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Select one:
a. Customer
c. Existing Customers
d. No correct answer
Question 26
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Select one:
a. Thirty-five
c. Five
d. Three
Question 27
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Select one:
a. Technical/technology capabilities
b. Opportunity Recognizers
Question 28
If you have a retail outlet, you have the means of distributing a customer comment
card or Answer
questionnaire
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Answer
demographic
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
Question 30
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Select one:
a. Customers
c. Existing Customers
d. No correct answer
Question 31
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Select one:
a. Iron
b. Platinum
c. Lead
d. Gold
Question 32
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Select one:
a. Core Capabilities
b. Competitive Advantage
c. Technical Capabilities
d. Core Competency
Question 33
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Customers understand problems, but they cannot help you to move your product
forward.
Select one:
Question 34
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Select one:
a. Marketing Cost
c. Target Market
d. Distribution cost
Question 35
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If your customers enjoy dealing with you, they are likely to buy more. In addition,
you can only tackle problems that customers have if you know what they are.
Select one:
Question 36
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
Select one:
c. No correct answer
Question 37
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Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
Select one:
a. Teacher
b. Recruiter
c. Business Reporter
d. Sales
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Select one:
a. No correct answer
c. Indicator that resources are being used in the right places in the right amount
Question 39
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Select one:
a. Self-confidence
b. Risk bearing
c. Need to achieve
d. Locus of control
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Select one:
b. Opportunity Recognizers
d. Stated needs
Question 41
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There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
Select one:
Answer saved
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Select one:
a. Focus groups
c. Interviews
d. Surveys
Question 43
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Select one:
a. No correct answer
Question 44
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Which of these questions will help you analyze the product or service from the
customer's point of view?
Select one:
a. Can you see yourself selling this product or service for the next five to 10 years?
c. What does the product achieve, avoid or preserve for the customer?
d. Is there a real demand for the product at the price you will have to charge?
Question 45
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
a. Math to business
b. History to innovation
Question 46
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Question 47
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Select one:
a. Business Idea
b. Raw Materials
c. Legal Issues
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Select one:
a. No correct answer
b. Silent Needs
d. Stated Needs
Question 49
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The costs incurred to deliver the product from the production unit to the end user. It is
a broad terminology and it includes several costs.
Select one:
a. Marketing Cost
b. Target Market
c. Distribution cost
Answer saved
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Answer
Surveys
Second file
Select one:
a. Realistic in-between
Social media
Answer:
Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:
Select one:
a. Business expenses
b. Gross profit
c. Fixed assets
d. Current liabilities
Select one:
a. Balance sheet
c. Income statement
business record
Answer:
Select one:
a. Essential to business
b. Unwelcome chore
c. No correct answer
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.
Select one:
a. Test Market
b. Commercialize
c. Product Development
d. Business Analysis
Measures all your revenue sources vs. business expenses for a given time period.
income statement
Answer:
telemarketing
Answer:
Select one:
Select one:
a. False
b. True
Select one:
a. Commercialize
b. Test Market
c. Business Analysis
d. Product Development
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If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
branding efforts
Answer:
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Select one:
a. Operating expenses
b. Income
d. Cost of goods
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Select one:
a. False
b. True
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true perception
Answer:
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Select one:
a. Payroll Expenses
b. Accounts Payable
c. Accounts Receivable
d. Loans Payable
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This figure represents the amount of income earned by the business before paying
taxes.
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b. Operating expenses
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Implies the person behind the brand name has a credibility to be in this business, a pride
of workmanship and a moral standard.
family name
Answer:
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The most successful companies pick this from which they know their brands can win.
competitive position
Answer:
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The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
marketing mix
Answer:
Every business needs a reason for their customers to buy from them and not their
competitors.
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The marketing mix can be divided into four groups of variables commonly known as
the four P's.
Select one:
a. True
b. False
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The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. False
b. True
The beliefs or opinions that are generally held about someone or something.
reputation
Answer:
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Select one:
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable
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The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient information
gathering.
Select one:
a. True
b. False
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Marketing campaign
Answer:
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion
What you plan to sell, and what will convince people to buy.
Select one:
b. Operating model
c. Revenue model
d. Working capital model
A set of activities that a firm operating in a specific industry performs in order to deliver
a valuable product or service for the market.
value chain
Answer:
Select one:
a. True
b. False
Designed to meet the company's marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Select one:
a. False
b. True
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Financial statement
Answer:
Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Discovered the most important factor applied by the best companies was that they first
"got the right people on the bus and the wrong people off the bus."
Select one:
a. Jack Trout
b. Al Reis
c. Jim Collins
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.
Select one:
a. Business Analysis
b. Commercialize
c. Test Market
d. Product Development
Budgeting only the income statement also allows a full analysis of the effect of
potential capital expenditures on your financial picture.
Select one:
a. True
b. False
Question 44
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The most successful companies pick a competitive position from which they know their
brands can survive.
Select one:
a. False
b. True
Question 45
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Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
Select one:
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
balance sheet
Answer:
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Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Cost of goods
b. Income
d. Operating expenses
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Select one:
a. Income statement
b. Balance sheet
c. Cash-flow statement
d. All of the answers correct
Question 50
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Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Production cost
Answer:
demographic
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
Question 2
Answer saved
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There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
Select one:
Question 3
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Those who sell non-competing products and which generally help your sales.
Select one:
a. Competitors
b. Complementors
c. Influencers
d. Substitutors
Question 4
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Select one:
a. Gold
b. Iron
c. Platinum
d. Lead
Question 5
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Companies would always give the best service and other benefits to this type of
customers.
Select one:
a. Iron
b. Platinum
c. Gold
d. Lead
Question 6
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Answer
reachable
Question 7
Answer saved
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Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Major customers
b. Competitors
c. Suppliers
d. Minor customers
Question 8
Answer saved
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Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
Select one:
c. Opportunity Recognizers
d. Need to achieve
Question 9
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Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of operating their own business.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. Self-confidence
Question 10
Answer saved
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Select one:
a. Core Capabilities
b. Core Competency
c. Competitive Advantage
d. Technical Capabilities
Question 11
Answer saved
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Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
Select one:
a. Teacher
b. Recruiter
c. Sales
d. Business Reporter
Question 12
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If you know what makes them tick, you can serve them in the way they prefer.
Select one:
Question 13
Answer saved
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Select one:
Question 14
Answer saved
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
c. Math to business
d. History to innovation
Question 15
Answer saved
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Select one:
a. Silent Needs
b. Stated Needs
d. No correct answer
Question 16
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As an organization, they developed products that are rich in design and user
experience.
Select one:
a. Netflix
b. NEC
c. Apple
d. Canon
Question 17
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The costs incurred to deliver the product from the production unit to the end user. It is
a broad terminology and it includes several costs.
Select one:
a. Target Market
b. Marketing Cost
c. Distribution cost
d. All of the answers correct
Question 18
Answer saved
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Customers understand problems, but they cannot help you to move your product
forward.
Select one:
Question 19
Answer saved
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Answer
Psychographic
The desire for status, enhanced appearance and more money are examples of this
variable.
Question 20
Answer saved
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It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
Select one:
Question 21
Answer saved
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Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
Select one:
a. Opportunity Recognizers
c. Focus on profits
d. Business Plan
Question 22
Answer saved
Question text
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
Select one:
a. Major customers
b. Minor customers
c. Competitors
d. Suppliers
Question 23
Answer saved
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If I had asked people what they wanted, they would have said faster horses.
Select one:
a. Henry Ford
b. Jonathan Bender
c. J.B. Say
d. Michael Smith
Question 24
Answer saved
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If your customers enjoy dealing with you, they are likely to buy more. In addition,
you can only tackle problems that customers have if you know what they are.
Select one:
Question 25
Answer saved
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b. Silent needs
c. Need to achieve
Question 26
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Select one:
a. Risk bearing
Question 27
Answer saved
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a. Thirty-five
c. Three
d. Five
Question 28
Answer saved
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There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
Select one:
Question 29
Answer saved
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a. Profit tiers
b. Distribution cost
c. Marketing Cost
d. Product Concept
Question 30
Answer saved
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Select one:
b. Occasionally
c. No correct answer
d. Long term
Question 31
Answer saved
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Select one:
a. Marketing Cost
b. Process of promotion
c. Profit tiers
d. Distribution cost
Question 32
Answer saved
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What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. If buying from you would you offer the customer any benefits
Question 33
Answer saved
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Select one:
a. Indicator that resources are being used in the right places in the right amount
b. Help in the development of core products
d. No correct answer
Question 34
Answer saved
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This is not essential, but is normally a great help in thinking through the case for a
new business.
Select one:
b. No correct answer
c. A market research
Question 35
Answer saved
Question text
Select one:
a. Interviews
b. Focus groups
d. Surveys
Question 36
Answer saved
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Select one:
a. Technical/technology capabilities
c. Opportunity Recognizers
Question 37
Answer saved
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If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
Select one:
Question 38
Answer saved
Question text
Select one:
a. Growth
b. Ability
c. Risks
d. Duration
Question 39
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Select one:
a. Both of the given choices are correct
Question 40
Answer saved
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Answer
Surveys
Question 41
Answer saved
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Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
Select one:
Question 42
Answer saved
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Select one:
a. Stated need
b. Outside-in approach
c. Silent need
d. No correct answer
Question 43
Answer saved
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Select one:
a. No correct answer
c. Existing Customers
d. Customers
Question 44
Answer saved
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. No correct answer
Question 45
Answer saved
Question text
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
Select one:
a. Apple
b. Canon
c. Netflix
d. NEC
Question 46
Answer saved
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Select one:
b. Distribution cost
c. Marketing Cost
d. Target Market
Question 47
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Select one:
a. Rotte MacClellan
b. M. M. P. AKhouri
c. J.B. Say
d. Joseph Schumpeter
Question 48
Answer saved
Question text
Which of these questions will help you analyze the product or service from the
customer's point of view?
Select one:
a. What does the product achieve, avoid or preserve for the customer?
c. Is there a real demand for the product at the price you will have to charge?
d. Can you see yourself selling this product or service for the next five to 10 years?
Question 49
Answer saved
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a. Self-confidence
b. Risk bearing
c. Need to achieve
d. Locus of control
Question 50
Answer saved
Question text
Explicit statements from your market that declare, "I want a product to do X".
Select one:
a. Stated Needs
c. Marketing Effort
d. Market Forecast
-business record
Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Virtual prototype
This step reviews the sales, costs and profit projections of the new product to decide if
the organizational goals are met.
Select one:
b. Business Analysis
Select one:
d. Advertisement
Select one:
b. Payroll Expenses
Most customers think of you in terms of a single attribute, either positive or negative.
-Virtual prototype
A value that will purchase a finite quantity, weight, or other measure of a good or
service
Select one:
a. Price
Protects the business in the event of litigation.
Select one:
a. Liability insurance
-30 seconds
Select one:
a. True
Select one:
b. False
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:
c. Office Communication
-Value Chain
The choice of a target market and formulation of the most appropriate promotion mix
to influence it.
Select one:
d. Copywriter
The most successful companies pick a competitive position from which they know
their brands can survive.
Select one:
b. True
a. True
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
Select one:
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
-marketing mix
The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient
information gathering.
Select one:
b. True
The marketing mix can be divided into four groups of variables commonly known as
the four P's.
Select one:
a. true
Select one:
a. True
The first step in developing a financial management system is the creation of financial
statements.
Select one:
b. True
Most customers think of you in terms of a single attribute, either positive or negative.
-attribute theory
-management
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. True
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False
After you choose your great brand name, you can create your logo and this.
Responsible for every element of your sales, marketing strategies, and activities
-people
Select one:
d. Cost of goods
Unique from their competition and often become among the most memorable.
Answer: competition
Select one:
d. Be real, and have a story
A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. Positioning
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
c. Promotion
Answer: equity
Promotion refers to the way your product or service appears from the outside.
-false
A physical product is developed.
Select one:
c. Product Development
Select one:
a. Market Place
Refers to the way your product or service appears from the outside
Select one:
d. Packaging
Answer: telemarketing
Many business owners think of bookkeeping as
Select one:
b. Unwelcome chore
This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
Select one:
b. Perceptive
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
-market research
Answer: prototype
a. Market Place
-pricing method
The beliefs or opinions that are generally held about someone or something.
-reputation
Most customers think of you in terms of a single attribute, either positive or negative.
-attribution theory
-social media
Select one:
True
c. Fixed assets
The best suppliers will want to talk with you regularly to find out what needs you
have and how they can serve you better.
Select one:
b. True
Include all overhead and labor expenses associated with the operations of the
business.
Select one:
c. Income
Select one:
Select one:
Select one:
b. False
Select one:
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
-balance sheet
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
-consumer research
Select one:
a. True
-brand
-apparatus
Indicate how similar products are selling in the marketplace, using the market
research that you have collected.
Select one:
Select one:
Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
Measures all your revenue sources vs. business expenses for a given time period.
-financial statement
Select one:
Select one:
b. True
This figure represents the amount of income earned by the business before paying
taxes.
Select one:
The way in which a company generates revenue and makes a profit from company
operations.
-business model
What you plan to sell, and what will convince people to buy.
Select one:
d. Revenue model
-marketing strategy
Discovered the most important factor applied by the best companies was that they
first "got the right people on the bus and the wrong people off the bus."
Select one:
c. Jim Collins
Select one:
b. Assets
Select one:
A credit check will help reassure you that they will not go out of business when you
need them most.
Select one:
b. True
Select one:
a. True
Select one:
b. True
Select one:
b. True
-product services
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
a. False
These selling, generaland administrative expenses are necessary to run the business.
Select one:
d. Operating expenses
Select one:
b. False
If you need to choose a great brand name for your product, service or business, start
by considering the importance of the name in this.
-financial report
Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
a. False
Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product.
Select one:
a. Product
Packaging refers to
Select one:
c. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company
Budgeting only the income statement also allows a full analysis of the effect of
potential capital expenditures on your financial picture.
Select one:
a. False
Select one:
The first visceral connection the consumer makes with the brand.
Answer: logo
This step provides the organization the ability to not only test the marketing, but also
the product.
Select one:
a. Test Market
Designed to meet the company's marketing objectives by providing its customers with
value.
-marketing strategy
Every business needs a reason for their customers to buy from them and not their
competitors.
Select one:
46/50
As an organization, they developed products that are rich in design and user
experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of
employees, type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product
or service for direct use in producing other products or for use in their day-to-day
operations
-industrial
This is not essential, but is normally a great help in thinking through the case for a
new business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague
When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product
forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as
possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this
variable.
- Psychographic
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow
products as fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment
card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness
and then correct them.
- Perseverance
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
7/10
This competencies are the collective learning of the organization, especially how to
co-ordinate the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.
- Need to achieve
Core competencies play an important role in the process of advantage and we can
identify them using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger
company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage
9/10
Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the
following characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer
which of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition,
you can only tackle problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer
and speak directly to them
-promotional
Which of these questions do you need to ask before you make a final decision on a
new product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or
service
- Competitor
6/10
8/10
The most successful companies pick a competitive position from which they know
their brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this
time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also
the product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for
final consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion
8/10
When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
-Ask, do not tell
The overall effect of something
-impression
8/10
If __________ is not properly involved in the other four M's and it is sufficiently
aware of the process and the possible outcomes, the whole operation and even the
problems solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as
possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20
19/20
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason
for self-employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a
new business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
-Leadership
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or
usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from
how they want to do it.
-Ability to accept change
Eager for knowledge
- Inquisitive
18/20
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different
complexities at the same time.
-Make stress work for them
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution,
which in some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to
12 members of that group to discover what psychographic and behavioristic factors
might motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of
customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly known as
the four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial performance of
a business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to
minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you
need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process and
serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited,
to potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and
how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give
ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001
18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the sale
of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new
business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product
forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct
ENTR-122-20172S / ► Week 7: Customer Profitability Analysis / ► Learning
Activity 002 8/10
Companies would always give the best service and other benefits to this type of
customers.
Gold
Low profit but desirable customers
Iron
A party that supplies goods or services.
Supplier
Most profitable customers
Platinum
Unprofitable and undesirable customers
Lead
Extend the application of a method or conclusion
Extrapolate
It is at the center of every successful business.
Understanding customer needs
If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
What they think about your competitors
Includes all the homes and commercial properties within a logical reach.
market for a landscaping business
It becomes difficult especially in a service environment where labor as well as time
also has a cost factor associated with it.
Calculating cost per customer
9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new
business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case for a
new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks
of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In addition,
you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave
everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as time
also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are
Question 1
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Explicit statements from your market that declare, "I want a product to do X".
Select one:
a. Stated Needs
b. Market Forecast
c. Marketing Effort
d. Risk and rewards
Question 2
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It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
Select one:
a. Focusing only on revenue
b. Focusing only on customers
c. All of the answers correct
d. Focusing only on innovation and the competition.
Question 3
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People who have already purchased your product.
Select one:
a. Customers
b. No correct answer
c. Existing Customers
d. Both of the given choices are correct
Question 4
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If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
Select one:
a. What they expect of you
b. What they think about your competitors
c. What they think about you
d. What makes them feel good about buying
Question 5
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Customer classification depending on profitability.
Select one:
a. Profit tiers
b. Marketing Cost
c. Distribution cost
d. Product Concept
Question 6
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Companies have systems in place to avoid this type of customers.
Select one:
a. Gold
b. Platinum
c. Lead
d. Iron
Question 7
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
a. History to innovation
b. All of the answers are correct
c. Literature to persuasive advertising
d. Math to business
Question 8
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Entrepreneurs believe in their own ability to control the consequences of their endeavor
by influencing their socio-economic environment rather than leave everything to luck.
Select one:
a. Risk bearing
b. Self-confidence
c. Locus of control
d. Need to achieve
Question 9
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Successful entrepreneurs always have the profit margin in sight and know that their
business success is measured by profits.
Select one:
a. An eye for opportunity
b. Focus on profits
c. Opportunity Recognizers
d. Business Plan
Question 10
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Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
Select one:
a. Need to improve personal income
b. To fulfill a life-long ambition
c. Inability to secure a desirable job
d. Love for adventure
Question 11
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People in your target market who are not currently looking for a solution.
Select one:
a. Target market users
b. Long-term competitive advantage
c. Strategic Mindset
d. Market Segment
Question 12
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Companies would always give the best service and other benefits to this type of
customers.
Select one:
a. Iron
b. Gold
c. Lead
d. Platinum
Question 13
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Helps in growing branches of different businesses and then these businesses grow
products as fruit.
Select one:
a. No correct answer
b. Core competency trunk
c. Long-term competitive advantage
d. Choosing that product or service
Question 14
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Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
Select one:
a. Netflix
b. Canon
c. NEC
d. Apple
Question 15
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Fill in the blanks.
reachable
Your target market should be measurable, sufficiently large and Answer .
Question 16
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They may sell directly into the market but largely they need to be kept aligned to your
strategy.
Select one:
a. Major customers
b. Suppliers
c. Minor customers
d. Competitors
Question 17
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Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Suppliers
b. Major customers
c. Minor customers
d. Competitors
Question 18
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Fill in the blanks.
Surveys
Answer Typically, anonymous and try to reach as many members of a target
market as possible
Question 19
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It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
Select one:
a. Technical/technology capabilities
b. Opportunity Recognizers
c. Calculating cost per customer
d. Research and Development
Question 20
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Which of these questions will help you analyze the product or service from the
customer's point of view?
Select one:
a. Can you see yourself selling this product or service for the next five to 10 years?
b. Who is going to sell the product?
c. What does the product achieve, avoid or preserve for the customer?
d. Is there a real demand for the product at the price you will have to charge?
Question 21
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The costs incurred to deliver the product from the production unit to the end user. It is a
broad terminology and it includes several costs.
Select one:
a. All of the answers correct
b. Marketing Cost
c. Target Market
d. Distribution cost
Question 22
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Which of these is a factor to consider before going into self-employment?
Select one:
a. Legal Issues
b. Raw Materials
c. All of the answers correct
d. Business Idea
Question 23
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Outsourcing can give short term
Select one:
a. Competitive Advantage
b. Technical Capabilities
c. Core Competency
d. Core Capabilities
Question 24
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What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. All of the answers correct
b. If buying from you would you offer the customer any benefits
c. If the customer is happy with their current supplier
d. Who the customer's current supplier is
Question 25
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The interaction with competitors is usually directly
Select one:
a. Friendly
b. Hostile
c. Pleasant
d. Antagonistic
Question 26
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Fill in the blanks.
If you have a retail outlet, you have the means of distributing a customer comment card
questionnair
or Answer .
Question 27
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As an organization, they developed products that are rich in design and user experience.
Select one:
a. Canon
b. Apple
c. Netflix
d. NEC
Question 28
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Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
Select one:
a. An eye for opportunity
b. All of the answers correct
c. Need to achieve
d. Opportunity Recognizers
Question 29
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A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
Select one:
a. Risk and rewards
b. Choosing that product or service
c. Risk bearing
d. Targeting your market
Question 30
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How many new businesses fail within 18 months of getting started?
Select one:
a. Three out of five
b. Five
c. Thirty-five
d. Three
Question 31
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To make a product successful, you must be.
Select one:
a. Both of the given choices are correct
b. Emotionally committed to its success
c. Personally committed to its success
d. Either of the given choices are correct
Question 32
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In Entrepreneurship, you may become stressed. Why?
Select one:
a. No correct answer
b. You manage cash flow
c. Both of the given choices are correct
d. You manage expansion
Question 33
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The total cost associated with delivering goods or services to customers.
Select one:
a. Distribution cost
b. Marketing Cost
c. All of the answers correct
d. Target Market
Question 34
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Customers understand problems, but they cannot help you to move your product
forward.
Select one:
a. Focusing only on revenue
b. All of the answers correct
c. Focusing only on innovation and the competition.
d. Focusing only on customers
Question 35
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The most important advantage of having core competencies is having this.
Select one:
a. No correct answer
b. Core competency trunk
c. Long-term competitive advantage
d. Choosing that product or service
Question 36
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Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
Select one:
a. Need to achieve
b. Self-confidence
c. Risk bearing
d. Locus of control
Question 37
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
Select one:
a. No correct answer
b. Need to achieve
c. Risk bearing
d. Locus of control
Question 38
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To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
Select one:
a. In the right market
b. In a competitive market
c. In any market available
d. All of the answers correct
Question 39
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Fill in the blanks.
Demograph
Answer A profile for a business would include such factors as customer size,
number of employees, type of products, and annual revenue.
Question 40
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If you know how your customers view your competition, you stand a much better
chance of staying ahead of your rivals.
Select one:
a. What they think about you
b. What makes them feel good about buying
c. What they expect of you
d. What they think about your competitors
Question 41
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This is not essential, but is normally a great help in thinking through the case for a new
business.
Select one:
a. No correct answer
b. A formal business plan
c. Both of the given choices are correct
d. A market research
Question 42
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If you know what makes them tick, you can serve them in the way they prefer.
Select one:
a. What they think about you
b. What they think about your competitors
c. What they expect of you
d. What makes them feel good about buying
Question 43
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There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
Select one:
a. Love for adventure
b. Inability to secure a desirable job
c. To fulfill a life-long ambition
d. Need to improve personal income
Question 44
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Entrepreneurs have strong desire to achieve higher goals.
Select one:
a. Silent needs
b. Need to achieve
c. An eye for opportunity
d. All of the answers correct
Question 45
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Problems with yet undefined solutions.
Select one:
a. Both of the given choices are correct
b. Silent Needs
c. Stated Needs
d. No correct answer
Question 46
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Fill in the blanks.
Psychographic
Answer The desire for status, enhanced appearance and more money are
examples of this variable.
Question 47
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The act of utilizing the promotional mix
Select one:
a. Marketing Cost
b. Profit tiers
c. Distribution cost
d. Process of promotion
Question 48
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Critical to determining attractiveness.
Select one:
a. Duration
b. Ability
c. Growth
d. Risks
Question 49
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Entrepreneurs are always alert to opportunities.
Select one:
a. An eye for opportunity
b. Stated needs
c. Opportunity Recognizers
d. Stability and structure
Question 50
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Your skill at this is critical to your success.
Select one:
a. No correct answer
b. Customer
c. Target market users
d. Existing Customers
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
Select one:
a. markup
b. internet
c. Revenue
d. Depreciation
e. Shortlist
f. Exhibitions
g. Interest
h. Budgets
i. Supplier
j. Income
Hear the conversation first, and then participate.
Select one:
a. Be real, and have a story
b. Ask, do not tell
c. Be interesting, and give
d. Listen, do not just talk
Combining the elements of these provides you with a clear focus for marketing a
product and for satisfying the objectives a company has for the product.
Select one:
a. 7P's of Marketing
b. Pricing strategy and promotional techniques
c. Marketing Mix and Marketing Strategy
d. Product, price, place promotion
What are the four P's of marketing?
Select one:
a. Promotion, packaging, positioning, place
b. Product, positioning, place, promotion
c. People, positioning, packaging, place
d. Product, price, place, promotion
Figured as a percentage of the seller's cost
Select one:
a. Supplier
b. Interest
c. Depreciation
d. Budgets
e. Revenue
f. Shortlist
g. Exhibitions
h. internet
i. Income
j. markup
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. People
b. marketplace
c. Product
d. copywriter
e. Place
f. Price
g. advertisement
h. Promotion
i. Positioning
j. Packaging
Where your product or service is actually sold.
Select one:
a. advertisement
b. Packaging
c. Price
d. copywriter
e. marketplace
f. Product
g. Positioning
h. Promotion
i. Place
j. People
Your brand must be powerful enough to force them out of their routines.
Select one:
a. Craft your image
b. Know What the Customer Wants
c. Get known
d. No correct answer
The second M in the 4M's of Operation
Select one:
a. simultaneously
b. materials
c. sales
d. manager
e. apparatus
f. manpower
g. management
h. controlling
i. production
j. machine
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Listen, do not just talk
b. Be real, and have a story
c. Ask, do not tell
d. Be interesting, and give
Includes all interest payable for debts, both short-term and long-term
Select one:
a. internet
b. Depreciation
c. Exhibitions
d. Budgets
e. Shortlist
f. Income
g. Revenue
h. Supplier
i. Interest
j. markup
If __________ is not properly involved in the other four M's and it is sufficiently aware
of the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
Select one:
a. materials
b. sales
c. manpower
d. controlling
e. production
f. manager
g. simultaneously
h. apparatus
i. management
j. machine
Determines the most efficient way for each portion of the process to be done to
eliminate damage to the product and to eliminate areas where time and manpower are
being wasted
Select one:
a. manpower
b. management
c. machine
d. apparatus
e. controlling
f. manager
g. materials
h. simultaneously
i. sales
j. production
Refers to the way your product or service appears from the outside
Select one:
a. advertisement
b. People
c. Product
d. Positioning
e. copywriter
f. Promotion
g. marketplace
h. Packaging
i. Price
j. Place
The first visceral connection the consumer makes with the brand
Select one:
a. memorable
b. Reputation
c. Brand
d. intrusion
e. logo
f. criteria
g. disruptiveness
h. Image
i. impression
j. Branding
A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. copywriter
b. People
c. Packaging
d. marketplace
e. Place
f. Positioning
g. advertisement
h. Product
i. Price
j. Promotion
Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
Select one:
a. Ask, do not tell
b. Have a payoff, and say thank you
c. Be interesting, and give
d. Be interested, and respond
Indicate how similar products are selling in the marketplace, using the market research
that you have collected.
Select one:
a. Define the product in detail
b. Describe the targeted audience for the product
c. Define the promotional techniques that you will use for the product
d. Create a pricing strategy for the product
Responsible for every element of your sales, marketing strategies, and activities
Select one:
a. Packaging
b. Positioning
c. advertisement
d. copywriter
e. Promotion
f. marketplace
g. Product
h. People
i. Price
j. Place
Income
Liability insurance
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Office Communication
Apparatus
What you plan to sell, and what will convince people to buy.
Revenue model
Maintaining a good short- and long-range financial plan enables you to control your cash flow
instead of having it control you.
True
True
Assets
Product Development
Copywriter
True
These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.
Financial transactions
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.
True
Social Media
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Promotion
This figure represents the amount of income earned by the business before paying taxes.
Designed to meet the company’s marketing objectives by providing its customers with value.
Marketing Strategy
The beliefs or opinions that are generally held about someone or something.
Reputation
Product Development
Business record
The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services
Marketing Mix
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
True
To succeed, you need to know this about your brand.
Branding
True
Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Most customers think of you in terms of a single attribute, either positive or negative.
Positioning
Market Place
Promotion refers to the way your product or service appears from the outside.
False
The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.
Market Research
The first step in developing a financial management system is the creation of financial statements.
True
Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.
True
Place
Most customers think of you in terms of a single attribute, either positive or negative.
Attribution Theory
The investigation of the needs and opinions of consumers, especially with regard to a particular
product or service.
Consumer Research
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer.
True
True
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
Advertisement
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
The best suppliers will want to talk with you regularly to find out what needs you have and how they
can serve you better.
True
False
Include all overhead and labor expenses associated with the operations of the business.
Operating expenses
If you need to choose a great brand name for your product, service or business, start by considering
the importance of the name in this
Marketing
Business Analysis
Branding
Criteria
Internet
Screen ideas
Place
Not the same as a prototype, but some manufacturers try to sell them as such.
Virtual prototype
Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted
Management
Apparatus
Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Promotion
Investment
Retailing and wholesale is the difference between the stock at the start and end of this period
Inventory-reporting
Sales
The arrangement of and relations between the parts or elements of something complex
Structure
This is the gross revenue generated from the sale of clothing less returns and allowances
Sales
These include sales of common stock, changes in short- or long-term loans and dividends paid.
Cash
Keeping this account accurate and up to date is essential for meeting tax and other government
reporting requirements.
Payroll Expenses
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Inventory
Unwelcome chore
These are the assets in a business that can be converted to cash in one year or less
Current
False
A thing that is borrowed, especially a sum of money that is expected to be paid back with interest
Loan
Business plan
These costs include materials used, direct labor, plant manager salaries, freight and other costs
associated with operating a plant.
Operating expenses
Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan balances
Liabilities
This is the total amount of state and federal income taxes paid
Income
An idea is just an idea until you have a paying customer attached to it. Anyone can discredit a simple
idea, but no one can discredit paying customers according to
Will Chroter
Help an entrepreneur keep track of business transactions, aid in the filing of taxes, compile final
accounts and act as a future reference.
Records
Include notes payable on lines of credit or other short-term loans, current maturities of long-term
debt, accounts payable to trade creditors, accrued expenses and taxes and amounts due to
stockholders.
Current liabilities
The activity or occupation of keeping records of the financial affairs of a business
Bookkeeping
A financial journal that contains all cash receipts and payments, including bank deposits and
withdrawals.
Cashbook
Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.
Personnel Plan
Requirement
This is the total amount of state and federal income taxes paid.
Income taxes
Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.
Retained earnings
Are assets for long-term use and include land, buildings, leasehold improvements, equipment,
machinery and vehicles
Fixed
Include items such as the cost of goods sold payroll for employees, payroll, sales and income taxes,
business insurance and loan interest
Expenses
This is where you track any raw materials or finished goods that you buy for your business
Purchases Account
Competitive
Relating to or involving the imagination or original ideas, especially in the production of an artistic
work
Creative
This account is where you track any raw materials or finished goods that you buy for your business.
Purchases
False
Responsible for every element of your sales, marketing strategies, and activities
People
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
Balance sheet
A name, term, design, symbol, or other feature that distinguishes an organization or product from
its rivals in the eyes of the customer.
Brand
The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.
True
A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.
Value chain
Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as operating
expenses.
False
The way in which a company generates revenue and makes a profit from company operations.
Business model
A first, typical or preliminary model of something, especially a machine, from which other forms are
developed or copied.
Prototype
Packaging refers to
competitive position
By definition, financial projections are estimates of the future financial performance of a business.
True
Fundamental in establishing the proper policies, leadership, clear guidelines, work discipline,
effective solution methods plus the proper work culture.
Management
Refers to the way your product or service appears from the outside
Packaging
Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.
False
Discovered the most important factor applied by the best companies was that they first "got the right
people on the bus and the wrong people off the bus."
Jim Collins
The choice of a target market and formulation of the most appropriate promotion mix to influence it.
Promotion Mix
False
A value that will purchase a finite quantity, weight, or other measure of a good or service
Price
A specific, defined series of activities used in marketing a new or changed product or service, or in
using new marketing channels and methods.
Digital marketing
True
Designed to convert the accrual basis of accounting used to prepare the income statement and
balance sheet back to a cash basis.
Cash-flow statement
Unique from their competition and often become among the most memorable.
The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.
True
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer
Positioning
All material needed to clean and package are always available and are placed to minimize effort.
True
The marketing mix can be divided into four groups of variables commonly known as the four P's.
True
After you choose your great brand name, you can create your logo and this.
corporate identity
Budgets
A series of steps that includes the conceptualization, design, development and marketing of brand
new or nearly branded products or services.
Product development
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Ideas
Take the time to describe the specific value and qualities of the product.
Define the product in detail
Work-in-progress
No correct answer
The organization must develop the new product into different product concepts.
With enough frequency of the message, any name can become __________.
Memorable
Invention
Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.
Financial ratios
Lita Epstein
Payroll Expenses
This step provides the organization the ability to not only test the marketing, but also the product.
Test market
These selling, generaland administrative expenses are necessary to run the business.
Operating expenses
Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Variable costs
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services.
Business expenses
The Fourth P in the marketing mix is the place where your product or service is actually sold.
True
The first visceral connection the consumer makes with the brand.
Logo
Every business needs a reason for their customers to buy from them and not their competitors.
Refers to the way your product or service appears from the outside
Packaging
Manpower
A target market description, value proposition and sales goals are conceived at this time.
Intrusion
Markup
Income
If __________ is not properly involved in the other four M's and it is sufficiently aware of the process
and the possible outcomes, the whole operation and even the problems solution process could yield
only mediocre to poor results
Management
The promises behind the brand create its appeal, but getting the word out is still what brings in the
customers.
Get known
Includes all interest payable for debts, both short-term and long-term
Interest
Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time
Exhibitions
A limited list of important items or individuals: especially: a list of candidates for final consideration
Shortlist
Commercialize
30 seconds
When you are developing a name for a business, a product or a service, you have a number of
options. Which one in this list is an option?
Revenue
One of the most powerful financial tools available to any small-business owner.
Business Budgeting
Finished products
Equity
Bookkeeping
Insurance
Revenues
Recording this in a timely and accurate manner is critical to knowing where your business stands.
Sales
This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.
Perceptive
Transaction
True
False
They are based on your assumptions about how your business will perform.
True
This is money due from customers, and keeping it up to date is critical to be sure, that you send
timely and accurate bills or invoices.
Accounts Receivable
Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest
Lender
Purchases is where you track all incoming revenue from what you sell.
False\
The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
False
Busy packaging that explodes with colors or design elements will encourage customers.
False
The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.
Marketing Mix
A credit check will help reassure you that they will not go out of business when you need them most.
True
The most successful companies pick a competitive position from which they know their brands can
survive.
False
True
Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
financial projections
A good, idea, method, information, object or service created as a result of a process and serves a
need or satisfies a want.
Product
Markup
Those things that change based on the amount of product being made and are incurred as a direct result
of producing the product.
Variable Cost
Relating to or noting a new product, service, or idea that radically changes an industry or business
strategy
Disruptiveness
The most successful companies pick a competitive position from which they know their brands can win.
Bookkeeper
This is the amount of profit earned during the normal course of operations.
Operating profit
These liabilities typically consist of all bank debt or stockholder loans payable outside of the following
12-month period.
Long-term
Are assets that you cannot touch or see but that have value. They include franchise rights, goodwill; no
compete agreements, patents and many other items
Intangible
Knowledgeable
The state of being spread out or transmitted
-diffusion
A financial benefit that is realized when the amount of revenue gained from a business activity
exceeds the expenses, costs and taxes needed to sustain the activity
-profit
_____________________________________________________________________________________
46/50
As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing other products or
for use in their day-to-day operations
-industrial
This is not essential, but is normally a great help in thinking through the case for a new business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague
When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
-Psychographic
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's point of
view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12 members of
that group to discover what psychographic and behavioristic factors might motivate the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products as fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future revenue is
protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.
- Perseverance
If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
-What they think about your competitors
7/10
This competencies are the collective learning of the organization, especially how to co-ordinate the
diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Core competencies play an important role in the process of advantage and we can identify them using
which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage
9/10
Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the following characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which of these
questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into original content
creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer and speak
directly to them
-promotional
Which of these questions do you need to ask before you make a final decision on a new product or
service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the customer's point of
view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or service
- Competitor
6/10
Low profit but desirable customers
-think
Net profit is revenue less what costs?
-Sales costs
A company operating in several countries
-Multinational
Accomplishing an aim or purpose
-successful
A thought process or method used to generate creative ideas by exploring many possible solutions.
-Divergent thinking
8/10
The most successful companies pick a competitive position from which they know their brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also the product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for final consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion
8/10
When you are developing a name for a business, a product or a service, you have a number of options.
Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
-Ask, do not tell
The overall effect of something
-impression
8/10
If __________ is not properly involved in the other four M's and it is sufficiently aware of the process
and the possible outcomes, the whole operation and even the problems solution process could yield
only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20
19/20
19/20
The collective learning of the organization, especially how to co-ordinate the diverse production skill and
integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a new business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the achievement of
goals
-Leadership
The year Dr.C.KPrahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the achievement of
goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from how they want to do
it.
-Ability to accept change
Eager for knowledge
- Inquisitive
18/20
People who have already purchased your product.
-Exiting Customers
People in your target market who are not currently looking for a solution.
- Target market users
Entrepreneurs are always alert to opportunities.
- An eye for opportunity
Development of core competencies requires investment in this.
- All of the answers correct
The ability to implement creative ideas
- Innovativeness
Strategic intent provides a basis for__________ the goals of the organization
-stretching
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
- Inability to secure a desirable job
Adequate reward
-Profit
The next stage towards developing the core competencies is to leverage the current resources of the
organization.
- Strategic Architecture
You need to have heart, are motivated and
- Driven
A situation in which people lie in wait to make a surprise attack
-Opportunity
In Entrepreneurship, you may become stressed. Why?
-You manage cash flow
During this phase, it is time to take advantage of the situation and execute all of the great ideas and
projections ascertained from the two prior phases.
-Opportunity Realization
A two bladed sword if not handled properly
- Outsourcing
To undertake
-Entreprendre
A reason a person to strike out on his or her own rather than work inside a larger company.
-All of answers correct
An individual who works to fill job openings in businesses or organizations
-Recruiter
Which of these states the importance of core competencies?
-Both of the given choices are correct
An entrepreneur may decide to offer a new product in a growth area rather than pursuing sales of
existing products that have minimum growth potential.
-Growth potential
15/20
To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different complexities at the same time.
-Make stress work for them
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent thinking, which follows
a particular set of logical steps to arrive at one solution, which in some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to qualify them and in
prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable, accessible, actionable,
and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to 12 members of
that group to discover what psychographic and behavioristic factors might motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary benchmarks, but the focus
of this article is on surveying non-customers, or people you may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable
Which of these questions will help you analyze the product or service from the customer's point of
view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period, including discounts and
deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work discipline, effective solution methods plus the
proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need to have done, is more
important than everything else put together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial performance of a business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and marketing of brand new or nearly branded products or
services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to discuss budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work discipline, effective solution methods plus the proper work
culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give
ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to maximize on the
opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business sector has
the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity
Select one:
a. Reputation
b. Brand
c. Image
d. criteria
e. impression
f. Branding
g. disruptiveness
h. logo
i. intrusion
j. memorable
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Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted
Select one:
a. materials
b. manager
c. controlling
d. sales
e. machine
f. apparatus
g. production
h. management
i. manpower
j. simultaneously
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity
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Production is both reactive and proactive almost __________.
Select one:
a. simultaneously
b. controlling
c. manpower
d. production
e. machine
f. apparatus
g. materials
h. sales
i. management
j. manager
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The most successful companies pick a competitive position from which they know their brands can
win.
Select one:
a. Get known
b. No correct answer
c. Know What the Customer Wants
d. Craft your image
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. All of the answers correct
c. to your people and how they dress and groom
d. the way your product or service appears from the outside
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The arena of competitive or commercial dealings: the world of trade
Select one:
a. copywriter
b. Promotion
c. Price
d. Place
e. Product
f. People
g. marketplace
h. Positioning
i. Packaging
j. advertisement
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This is the third M in the sequence
Select one:
a. simultaneously
b. machine
c. manager
d. sales
e. management
f. materials
g. manpower
h. controlling
i. production
j. apparatus
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The overall effect of something
Select one:
a. Reputation
b. Branding
c. criteria
d. memorable
e. intrusion
f. Brand
g. disruptiveness
h. impression
i. logo
j. Image
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A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer
Select one:
a. logo
b. Branding
c. memorable
d. Brand
e. Reputation
f. intrusion
g. disruptiveness
h. criteria
i. impression
j. Image
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After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:
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Refers to the way your product or service appears from the outside
Select one:
a. Packaging
b. Expenses
c. Machine
d. No correct answer
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Promotion refers to the way your product or service appears from the outside.
Select one:
a. False
b. True
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Include cash, accounts receivable, inventory and equipment.
Select one:
a. All of the answers correct
b. Expenses
c. Liabilities
d. Assets
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By definition, financial projections are estimates of the future financial performance of a
business.
Select one:
a. True
b. False
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The most effective financial budget includes both a short-range, month-to-month plan for at least
a calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal
year-end to allow ample time for sufficient information gathering.
Select one:
a. True
b. False
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Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
b. True
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This step provides the organization the ability to not only test the marketing, but also the product.
Select one:
a. Business Analysis
b. Commercialize
c. Product Development
d. Test Market
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A straightforward product design is essential.
Select one:
a. False
b. True
Question 11
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This is the biggest cost of all for many businesses.
Select one:
a. Payroll Expenses
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable
Question 12
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Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Management
Answer:
Question 13
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A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:
Question 14
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Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False
Question 15
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The total amount of resources that a firm puts into the marketing mix in order to stimulate
demand for its goods and services.
marketing effort
Answer:
Question 16
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Many business owners think of bookkeeping as
Select one:
a. Unwelcome chore
b. Essential to business
c. No correct answer
d. Both of the given choices are correct
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What you plan to sell, and what will convince people to buy.
Select one:
a. Gross margin model
b. Revenue model
c. Working capital model
d. Operating model
Question 18
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Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Variable costs
Answer:
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Image is everything for everyone.
Select one:
a. True
b. False
Question 20
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Your projections should be
Select one:
a. Overly cautious worst-case scenarios
b. Realistic in-between
c. Overly optimistic best-case scenarios
d. All of the answers correct
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The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
Select one:
a. False
b. True
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It is important to develop this before you start the naming process.
brand strategy
Answer:
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The most successful companies pick this from which they know their brands can win.
competitive position
Answer:
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Refers to method companies use to price their products or services.
pricing strategy
Answer:
Question 25
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An increase in prices can cause sales to drop.
Select one:
a. False
b. True
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A written report of the financial condition of a firm.
financial statement
Answer:
Question 27
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The way in which a company generates revenue and makes a profit from company
operations.
business model
Answer:
Question 28
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The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. True
b. False
Question 29
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Estimates of the future financial performance of a business.
financial projections
Answer:
Question 30
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The process of assessing the viability of a new good or service through research conducted
directly with the consumer that allows a company to discover the target market and record
opinions and other input from consumers regarding interest in the product.
market research
Answer:
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The first visceral connection the consumer makes with the brand.
logo
Answer:
Question 32
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This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Product Development
b. Test Market
c. Commercialize
d. Business Analysis
Question 33
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Which of these is a key financial statement?
Select one:
a. Cash flow statement
b. Balance sheet
c. Income statement
d. All of the answers correct
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Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Select one:
a. Describe the targeted audience for the product
b. Create a pricing strategy for the product
c. Define the product in detail
d. Define the promotional techniques that you will use for the product
Question 35
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A straightforward product design is essential.
Select one:
a. Refine your design with simplicity in mind.
b. Do not overstock
c. Do not skimp on materials or manufacturing
d. Consider retailers and communicate wisely.
Question 36
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Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:
Question 37
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Busy packaging that explodes with colors or design elements will encourage customers.
Select one:
a. False
b. True
Question 38
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The choice of a target market and formulation of the most appropriate promotion mix to
influence it.
Promotional strategy
Answer:
Question 39
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The 4P's of marketing has no weaknesses.
Select one:
a. True
b. False
Question 40
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It is important to protect your name to the appropriate degree.
Protect your brand name
Answer:
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A great equalizer for the cash-strapped entrepreneur.
Social media
Answer:
Question 42
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Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Question 43
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The technical equipment or machinery needed for a particular activity or purpose.
Apparatus
Answer:
Question 44
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A specific, defined series of activities used in marketing a new or changed product or service, or
in using new marketing channels and methods.
Marketing Campaign
Answer:
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The most successful companies pick a competitive position from which they know their brands
can survive.
Select one:
a. False
b. True
Question 46
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A good, idea, method, information, object or service created as a result of a process and serves a
need or satisfies a want.
Select one:
a. Income
b. Place
c. Product
d. Branding
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To succeed, you need to know this about your brand.
true perception
Answer:
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A strong relationship will only benefit the supplier.
Select one:
a. True
b. False
Question 49
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Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
Select one:
a. Pricing strategy and promotional techniques
b. Product, price, place promotion
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy
Question 50
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The beliefs or opinions that are generally held about someone or something.
reputation
Answer:
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
A:All of the answers correct
For a product or service to succeed, it must be the right product being sold
A: All of the answers correct
Low profit but desirable customers
A: Iron
Unprofitable and undesirable customers
A: Lead
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
A: revenue
A company in the same industry or a similar industry that offers a similar product or
service
A:Competitor
Time spent with each customer is different
A:therefore the cost is different
If you know what makes them tick, you can serve them in the way they prefer.
A:What makes them feel good about buying
Having or showing a strong desire and determination to succeed
A:Ambitious
Includes everyone connected to the web.
A:market for downloadable e-books over the internet
Includes homes, schools, businesses, and government organizations.
A:market for personal computers
The state or condition of yielding a financial profit or gain
A:profitable
A financial benefit that is realized when the amount of revenue gained from a business
activity exceeds the expenses, costs and taxes needed to sustain the activity
A: profit
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
A:What they think about you
A party that supplies goods or services.
A:Supplier
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
A:All of the answers correct
What are things you need to know about your customers?
A:Both of the given choices are correct
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
A:What they think about your competitors
Those who sell non-competing products and which generally help your sales.
A:Complementors / Influencers(NOTE: MAY NAPANSIN AKO SA TANONG NA ‘TO.
MAY CHANCE NA MAGING SAGOT AY COMPLEMENTORS OR INFLUENCERS.
HINDI KO ALAM KUNG PAANO KO MA-DIDIFFERENTIATE KASI SAME NA SAME
TALAGA YUNG QUESTION. PERO SA QUARTER EXAM ANG SAGOT AY
“COMPLEMENTORS”)
Net profit is revenue less what costs?
A:All of the answers correct(NOTE: MAY PAGKAKATAON NA NAUULIT YUNG “ALL
OF THE ANSWERS CORRECT” SA PAGPIPILIAN KAYA CHOOSE WISELY! TIP:
KUNG NAULIT YUNG “ALL OF THE ANSWERS CORRECT” PILIIN NIYO YUNG
PANGALAWA, MAS MATAAS ANG CHANCE NA TUMAMA)
It is at the center of every successful business.
A:Both of the given choices are correct
Most profitable customers
A:Platinum
Includes all the homes and commercial properties within a logical reach.
A:market for a landscaping business
Companies have systems in place to avoid this type of customers.
A: Lead
An amount that has to be paid or spent to buy or obtain something
A:costs
The state of being spread out or transmitted
A:Diffusion
Desirable and measurable outcome or result from an action, investment, project,
resource, or technology
A: Benefit
The degree to which a business or activity yields profit or financial gain
A:Profitability
Extend the application of a method or conclusion
A:Extrapolate
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
A:In a competitive market
most important thing you can do before deciding what to sell
A: think
Which of these questions will help you analyze the product or service from the
customer's point of view?
A:What does the product achieve, avoid or preserve for the customer?
Companies would always give the best service and other benefits to this type of
customers.
A:Both of the given choices are correct
To make a product successful, you must be
A:Both of the given choices are correct
A company operating in several countries
A:Multinational
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
A:Calculating cost per customer
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
A:Segmentation
Hopeful and confident about the future
A:Optimistic
Includes not just the people who regularly go there but also everybody who lives within
driving distance.
A:market of a local movie theater or restaurant
Accomplishing an aim or purpose
A:think
What is/are the thing/s you need to know before you can sell to a potential customer?
A:All of the answers correct
Those who have products and services similar to you and where customers who are
buying something will compare your offerings and prices directly, weighing one up
against the other.
A:Competitors
Select one:
a. apparatus
b. manager
c. machine
d. management
e. manpower
f. simultaneously
g. sales
h. controlling
i. materials
j. production
Includes all interest payable for debts, both short-term and long-term
Select one:
a. Budgets
b. Depreciation
c. markup
d. Revenue
e. Interest
f. Income
g. Supplier
h. internet
i. Exhibitions
j. Shortlist
Give the character depth and be genuine.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Select one:
a. Describe the targeted audience for the product
b. Create a pricing strategy for the product
c. Define the product in detail
d. Define the promotional techniques that you will use for the product
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer
Select one:
a. People
b. Price
c. Positioning
d. copywriter
e. Packaging
f. Place
g. Product
h. marketplace
i. advertisement
j. Promotion
The last portions of the M's of Production
Select one:
a. management
b. machine
c. apparatus
d. manpower
e. production
f. controlling
g. materials
h. sales
i. simultaneously
j. manager
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
Select one:
a. Be real, and have a story
b. Ask, do not tell
c. Listen, do not just talk
d. Be interesting, and give
Recognize that place goes beyond geographic location.
Select one:
a. Describe the targeted audience for the product
b. Identify the place where the product will be marketed
c. Define the promotional techniques that you will use for the product
d. Define the Unique Selling Proposition (USP) for the company.
The amount of money that a company actually receives during a specific period, including discounts
and deductions for returned merchandise
Select one:
a. markup
b. Supplier
c. internet
d. Interest
e. Budgets
f. Revenue
g. Income
h. Depreciation
i. Shortlist
j. Exhibitions
The overall effect of something
Select one:
a. criteria
b. Image
c. intrusion
d. Reputation
e. Branding
f. memorable
g. disruptiveness
h. impression
i. Brand
j. logo
As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees,
type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing other products or
for use in their day-to-day operations
-industrial
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague
When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
-Psychographic
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's point
of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to
take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might motivate
the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products as
fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business sector
has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.
- Perseverance
If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
-What they think about your competitors
7/10
This competencies are the collective learning of the organization, especially how to co-ordinate
the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.
- Need to achieve
Core competencies play an important role in the process of advantage and we can identify them
using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage
9/10
Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
-promotional
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or
service
- Competitor
6/10
8/10
The most successful companies pick a competitive position from which they know their
brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this
time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also the
product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for final
consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion
8/10
When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
-Ask, do not tell
The overall effect of something
-impression
8/10
If __________ is not properly involved in the other four M's and it is sufficiently aware of
the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as
possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20
19/20
19/20
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a new
business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
-Leadership
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or
usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
-Ability to accept change
Eager for knowledge
- Inquisitive
18/20
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
-In a competitive market
most important thing you can do before deciding what to sell
- think
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
-What they think about your competitors
When you determine your target audience
- Both of the given choices are correct
Entrepreneurs are capable of working for long hours and solving different complexities
at the same time.
-Make stress work for them
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of
customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly known as the
four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial performance of a
business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to
minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you
need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying
taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process
and serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited, to
potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and
how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give
ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new
business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product
forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct
9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business sector has
the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are
ENTRP ~
Your brand must be powerful enough to force them out of their routines.
Select one:
a. Craft your image
b. No correct answer
c. Get known
d. Know What the Customer Wants
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Give the character depth and be genuine.
Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Be interesting, and give
d. Listen, do not just talk
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A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer
Select one:
a. criteria
b. Reputation
c. Image
d. Branding
e. Brand
f. disruptiveness
g. impression
h. intrusion
i. logo
j. memorable
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Refers to the way your product or service appears from the outside
Select one:
a. Promotion
b. Packaging
c. advertisement
d. Positioning
e. Place
f. Price
g. copywriter
h. People
i. Product
j. marketplace
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A disruptive technology with the ability to revolutionize certain industries
Select one:
a. Shortlist
b. Revenue
c. internet
d. Budgets
e. markup
f. Supplier
g. Exhibitions
h. Interest
i. Depreciation
j. Income
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A party that supplies goods or services
Select one:
a. Supplier
b. Revenue
c. Shortlist
d. Depreciation
e. Exhibitions
f. Budgets
g. markup
h. Interest
i. Income
j. internet
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A principle or standard by which something may be judged or decide
Select one:
a. Reputation
b. disruptiveness
c. intrusion
d. criteria
e. logo
f. Branding
g. impression
h. Image
i. memorable
j. Brand
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Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Select one:
a. People
b. Product
c. Promotion
d. Positioning
e. copywriter
f. marketplace
g. Place
h. Packaging
i. advertisement
j. Price
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This entails generating ideas for new products.
Select one:
a. Ideas
b. Screen Ideas
c. Developing Market Strategy
d. Development and Testing
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. to your people and how they dress and groom
c. the way your product or service appears from the outside
d. All of the answers correct
The beliefs or opinions that are generally held about someone or something.
Select one:
a. Packaging
b. Reputation
c. Disruptiveness
d. Positioning
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Reflects the decrease in value of capital assets used to generate income
Select one:
a. Supplier
b. Budgets
c. Exhibitions
d. Revenue
e. markup
f. Depreciation
g. Interest
h. Income
i. internet
j. Shortlist
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The drive train that gets us where we are going
Select one:
a. Brand
b. Production
c. Apparatus
d. Materials
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Virtual prototype
b. Simplicity
c. Apparatus
d. Invention
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Includes all revenue streams generated by the business
Select one:
a. Interest
b. Budgets
c. Depreciation
d. markup
e. Supplier
f. internet
g. Shortlist
h. Income
i. Exhibitions
j. Revenue
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Take the time to describe the specific value and qualities of the product.
Select one:
a. Create a pricing strategy for the product
b. Define the product in detail
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product
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The first visceral connection the consumer makes with the brand
Select one:
a. disruptiveness
b. Image
c. Brand
d. Branding
e. intrusion
f. impression
g. criteria
h. memorable
i. logo
j. Reputation
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The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk
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Hear the conversation first, and then participate.
Select one:
a. Ask, do not tell
b. Listen, do not just talk
c. Be interesting, and give
d. Be real, and have a story
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Includes all interest payable for debts, both short-term and long-term
Select one:
a. Shortlist
b. internet
c. Exhibitions
d. Income
e. Depreciation
f. Budgets
g. markup
h. Interest
i. Supplier
j. Revenue
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Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted
Select one:
a. sales
b. manpower
c. production
d. management
e. materials
f. apparatus
g. machine
h. manager
i. simultaneously
j. controlling
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The first visceral connection the consumer makes with the brand
Select one:
a. Manager
b. Disruptiveness
c. Positioning
d. Logo
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Figured as a percentage of the seller's cost
Select one:
a. Markup
b. Promotion
c. Price
d. Brand
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Shows the company's real bottom line.
Select one:
a. Cost of goods
b. Income
c. Net profit after taxes
d. Operating expenses
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This step provides the organization the ability to not only test the marketing, but also the product.
Select one:
a. Business Analysis
b. Test Market
c. Commercialize
d. Product Development
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Translate goals into detailed actions and interim targets
Select one:
a. Brand
b. Budgets
c. Reputation
d. Promotion
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Reward your followers with something special and exclusive
Select one:
a. Have a payoff, and say thank you
b. Ask, do not tell
c. Be interested, and respond
d. Be interesting, and give
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Recognize that place goes beyond geographic location.
Select one:
a. Describe the targeted audience for the product
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Identify the place where the product will be marketed
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A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.
Select one:
a. Variable costs
b. Financial projections
c. Income Statement
d. Value chain
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The two primary levers of a company's business model are pricing
Select one:
a. Profit and sales
b. Pricing and costs
c. Income and revenue
d. No correct answer
A thing that is borrowed, especially a sum of money that is expected to be paid back with interest
Select one:
a. investment
b. structure
c. Revenues
d. insurance
e. Liabilities
f. competitive
g. lender
h. creative
i. Expenses
j. loan
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Many business owners think of bookkeeping as
Select one:
a. No correct answer
b. Essential to business
c. Unwelcome chore
d. Both of the given choices are correct
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Which of these is a key financial statement?
Select one:
a. Balance sheet
b. Cash flow statement
c. Income statement
d. All of the answers correct
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Which of these is a part of a business plan?
Select one:
a. All of the answers correct
b. Market Analysis
c. Financial projections
d. Marketing Plan
e. Sales Strategy
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A bookkeeper's central role.
Select one:
a. No correct answer
b. To deposit funds from clients or patients
c. To maintain financial records for a company or organization.
d. Both of the given choices are correct
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Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.
Select one:
a. Sales forecast
b. Loan of investment capital
c. Financial ratios
d. Business plan
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Why it is important to keep records?
Select one:
a. Keeping track of business transactions
b. Filing taxes
c. All of the answers correct
d. Future reference
e. Compiling final accounts
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Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Select one:
a. Transaction
b. Inventory
c. Sales
d. Cashbook
e. Purchases
f. Debtors
g. Bookkeeping
h. Equity
i. Records
j. Cash
Question 9
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Which of these are included in a business record?
Select one:
a. Employment contracts
b. All of the answers correct
c. Accounting source documents
d. Meeting minutes
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Administration
b. All of the answers correct
c. Accounting
d. Office Communication
This is when a company purchases a fixed asset and expenses it over the entire period of its
planned use, not just in the year purchased
Select one:
a. Records
b. Depreciation
c. Intangible
d. Inventory-reporting
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The arrangement of and relations between the parts or elements of something complex
Select one:
a. Liabilities
b. lender
c. competitive
d. loan
e. Expenses
f. Revenues
g. investment
h. structure
i. creative
j. insurance
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Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.
Select one:
True
False
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Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest
Select one:
a. Expenses
b. Lender
c. Investment
d. Liabilities
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Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.
Select one:
a. Business record
b. Personnel Plan
c. Cash flow statement
d. Sales Forecast
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Your financial statements should include an income statement, a balance sheet and a _____
statement
Select one:
a. variable
b. inventory-reporting
c. income
d. intangible
e. sales
f. cash-flow
g. long-term
h. fixed
i. current
j. depreciation
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This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.
Select one:
a. Both Perceptive and Savvy
b. Either Perceptive and Savvy
c. Savvy
d. Perceptive
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These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.
Select one:
a. Business records
b. Production records
c. Purchases
d. Financial transactions
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They are based on your assumptions about how your business will perform.
Select one:
a. Pro forma statements
b. Income statement
c. Both of the given choices are correct
d. No correct answer
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This is where you track any raw materials or finished goods that you buy for your business
Purchases
Answer:
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Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.
Select one:
a. Payroll Expenses
b. Current liabilities
c. Loans Payable
d. Retained earnings
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Which of these are included in a business record?
Select one:
a. Meeting minutes
b. Accounting source documents
c. All of the answers correct
d. Employment contracts
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This is the gross revenue generated from the sale of clothing less returns and allowances
Select one:
a. inventory-reporting
b. intangible
c. variable
d. sales
e. income
f. depreciation
g. cash-flow
h. current
i. long-term
j. fixed
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These primarily consist of the purchase or sale of equipment.
Select one:
a. Net cash flow from investing activities
b. Net change in cash and marketable activities
c. Net cash flow from operating activities
d. Net cash flow from financing activities
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A bookkeeper's central role.
Select one:
a. Both of the given choices are correct
b. No correct answer
c. To maintain financial records for a company or organization.
d. To deposit funds from clients or patients
Question 16
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These are the assets in a business that can be converted to cash in one year or less
Select one:
a. inventory-reporting
b. current
c. depreciation
d. income
e. fixed
f. intangible
g. sales
h. long-term
i. variable
j. cash-flow
Question 17
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Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Select one:
a. Bookkeeping
b. Debtors
c. Sales
d. Inventory
e. Purchases
f. Cash
g. Records
h. Transaction
i. Cashbook
j. Equity
Question 18
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The action or process of investing money for profit or material result
Select one:
a. loan
b. Revenues
c. investment
d. competitive
e. structure
f. Liabilities
g. creative
h. Expenses
i. lender
j. insurance
Question 19
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A bookkeeper's central role is to maintain financial records for a company or organization.
Select one:
True
False
Question 20
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Accounting
b. All of the answers correct
c. Office Communication
d. Administration
The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. True
b. False
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Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:
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The 4P's of marketing has no weaknesses.
Select one:
a. True
b. False
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The most successful companies pick a competitive position from which they know their brands can
survive.
Select one:
a. False
b. True
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The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
Select one:
a. True
b. False
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Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.
Select one:
a. True
b. False
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The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
Marketing Mix
Answer:
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Records are a legal requirement.
Select one:
a. False
b. True
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Accounting
b. Administration
c. All of the answers correct
d. Office Communication
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Every business needs a reason for their customers to buy from them and not their competitors.
Question 13
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Cost of goods, commissions or discounts, variable and fixed expenses.
Select one:
a. Current liabilities
b. Gross profit
c. Business expenses
d. Fixed assets
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The most successful companies pick this from which they know their brands can win.
competitive
Answer:
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Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
Answer:
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A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
Product Development
Answer:
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Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.
Select one:
a. True
b. False
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Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.
Select one:
a. Have a payoff, and say thank you
b. Be interested, and respond
c. Be interesting, and give
d. Ask, do not tell
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Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Answer:
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Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Income
b. Cost of goods
c. Gross profit margin
d. Operating expenses
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The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.
Select one:
a. False
b. True
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This is the biggest cost of all for many businesses.
Select one:
a. Accounts Receivable
b. Loans Payable
c. Accounts Payable
d. Payroll Expenses
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Packaging refers to
Select one:
a. All of the answers correct
b. the way your product or service appears from the outside
c. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
d. to your people and how they dress and groom
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A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
Value Chain
Answer:
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Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Select one:
a. Define the product in detail
b. Define the promotional techniques that you will use for the product
c. Create a pricing strategy for the product
d. Describe the targeted audience for the product
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The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.
Marketing Mix
Answer:
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Promotion refers to the way your product or service appears from the outside.
Select one:
a. True
b. False
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Estimates of the future financial performance of a business.
Financial projections
Answer:
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This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Costs of goods sold
b. Net profit before taxes
c. Net profit after taxes
d. Operating expenses
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Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
Cash-Flow Statement
Answer:
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Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False
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An entrepreneur should maintain records to meet his or her business requirements.
Select one:
a. True
b. False
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Your projections should be
Select one:
a. Overly cautious worst-case scenarios
b. All of the answers correct
c. Realistic in-between
d. Overly optimistic best-case scenarios
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Where your product or service is actually sold
Select one:
a. Market Place
b. Both of the given choices are correct
c. Place
d. No correct answer
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Hear the conversation first, and then participate.
Select one:
a. Be interesting, and give
b. Be real, and have a story
c. Ask, do not tell
d. Listen, do not just talk
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It is important to develop this before you start the naming process.
brand strategy
Answer:
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A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:
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Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
Select one:
a. Product, price, place promotion
b. Pricing strategy and promotional techniques
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy
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A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer
Select one:
a. All of the answers correct
b. Positioning
c. Promotion
d. Interest
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All material needed to clean and package are always available and are placed to minimize effort.
Select one:
a. False
b. True
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The way in which a company generates revenue and makes a profit from company
operations.
Business Model
Answer:
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A strong relationship will only benefit the supplier.
Select one:
a. True
b. False
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Give the character depth and be genuine.
Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Listen, do not just talk
d. Be interesting, and give
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The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.
Answer:
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The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.
Select one:
a. False
b. True
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Which of these is characteristic of a Cash-Flow Statement?
Select one:
a. Tracks the effects of changes in balance sheet accounts
b. Most useful financial management tools
c. All of the answers correct
d. Measures financial activity over a period
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A credit check will help reassure you that they will not go out of business when you need them most.
Select one:
a. True
b. False
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This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Test Market
b. Product Development
c. Business Analysis
d. Commercialize
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An increase in prices can cause sales to drop.
Select one:
a. True
b. False
ENTRP ~
Your brand must be powerful enough to force them out of their routines.
Select one:
a. Craft your image
b. No correct answer
c. Get known
d. Know What the Customer Wants
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Give the character depth and be genuine.
Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Be interesting, and give
d. Listen, do not just talk
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A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer
Select one:
a. criteria
b. Reputation
c. Image
d. Branding
e. Brand
f. disruptiveness
g. impression
h. intrusion
i. logo
j. memorable
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Refers to the way your product or service appears from the outside
Select one:
a. Promotion
b. Packaging
c. advertisement
d. Positioning
e. Place
f. Price
g. copywriter
h. People
i. Product
j. marketplace
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A disruptive technology with the ability to revolutionize certain industries
Select one:
a. Shortlist
b. Revenue
c. internet
d. Budgets
e. markup
f. Supplier
g. Exhibitions
h. Interest
i. Depreciation
j. Income
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A party that supplies goods or services
Select one:
a. Supplier
b. Revenue
c. Shortlist
d. Depreciation
e. Exhibitions
f. Budgets
g. markup
h. Interest
i. Income
j. internet
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A principle or standard by which something may be judged or decide
Select one:
a. Reputation
b. disruptiveness
c. intrusion
d. criteria
e. logo
f. Branding
g. impression
h. Image
i. memorable
j. Brand
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Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Select one:
a. People
b. Product
c. Promotion
d. Positioning
e. copywriter
f. marketplace
g. Place
h. Packaging
i. advertisement
j. Price
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This entails generating ideas for new products.
Select one:
a. Ideas
b. Screen Ideas
c. Developing Market Strategy
d. Development and Testing
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. to your people and how they dress and groom
c. the way your product or service appears from the outside
d. All of the answers correct
The beliefs or opinions that are generally held about someone or something.
Select one:
a. Packaging
b. Reputation
c. Disruptiveness
d. Positioning
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Reflects the decrease in value of capital assets used to generate income
Select one:
a. Supplier
b. Budgets
c. Exhibitions
d. Revenue
e. markup
f. Depreciation
g. Interest
h. Income
i. internet
j. Shortlist
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The drive train that gets us where we are going
Select one:
a. Brand
b. Production
c. Apparatus
d. Materials
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Virtual prototype
b. Simplicity
c. Apparatus
d. Invention
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Includes all revenue streams generated by the business
Select one:
a. Interest
b. Budgets
c. Depreciation
d. markup
e. Supplier
f. internet
g. Shortlist
h. Income
i. Exhibitions
j. Revenue
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Take the time to describe the specific value and qualities of the product.
Select one:
a. Create a pricing strategy for the product
b. Define the product in detail
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product
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The first visceral connection the consumer makes with the brand
Select one:
a. disruptiveness
b. Image
c. Brand
d. Branding
e. intrusion
f. impression
g. criteria
h. memorable
i. logo
j. Reputation
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The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk
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Hear the conversation first, and then participate.
Select one:
a. Ask, do not tell
b. Listen, do not just talk
c. Be interesting, and give
d. Be real, and have a story
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Includes all interest payable for debts, both short-term and long-term
Select one:
a. Shortlist
b. internet
c. Exhibitions
d. Income
e. Depreciation
f. Budgets
g. markup
h. Interest
i. Supplier
j. Revenue
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Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted
Select one:
a. sales
b. manpower
c. production
d. management
e. materials
f. apparatus
g. machine
h. manager
i. simultaneously
j. controlling
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The first visceral connection the consumer makes with the brand
Select one:
a. Manager
b. Disruptiveness
c. Positioning
d. Logo
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Figured as a percentage of the seller's cost
Select one:
a. Markup
b. Promotion
c. Price
d. Brand
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Shows the company's real bottom line.
Select one:
a. Cost of goods
b. Income
c. Net profit after taxes
d. Operating expenses
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This step provides the organization the ability to not only test the marketing, but also the product.
Select one:
a. Business Analysis
b. Test Market
c. Commercialize
d. Product Development
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Translate goals into detailed actions and interim targets
Select one:
a. Brand
b. Budgets
c. Reputation
d. Promotion
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Reward your followers with something special and exclusive
Select one:
a. Have a payoff, and say thank you
b. Ask, do not tell
c. Be interested, and respond
d. Be interesting, and give
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Recognize that place goes beyond geographic location.
Select one:
a. Describe the targeted audience for the product
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Identify the place where the product will be marketed
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A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.
Select one:
a. Variable costs
b. Financial projections
c. Income Statement
d. Value chain
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The two primary levers of a company's business model are pricing
Select one:
a. Profit and sales
b. Pricing and costs
c. Income and revenue
d. No correct answer
A thing that is borrowed, especially a sum of money that is expected to be paid back with interest
Select one:
a. investment
b. structure
c. Revenues
d. insurance
e. Liabilities
f. competitive
g. lender
h. creative
i. Expenses
j. loan
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Many business owners think of bookkeeping as
Select one:
a. No correct answer
b. Essential to business
c. Unwelcome chore
d. Both of the given choices are correct
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Which of these is a key financial statement?
Select one:
a. Balance sheet
b. Cash flow statement
c. Income statement
d. All of the answers correct
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Which of these is a part of a business plan?
Select one:
a. All of the answers correct
b. Market Analysis
c. Financial projections
d. Marketing Plan
e. Sales Strategy
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A bookkeeper's central role.
Select one:
a. No correct answer
b. To deposit funds from clients or patients
c. To maintain financial records for a company or organization.
d. Both of the given choices are correct
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Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.
Select one:
a. Sales forecast
b. Loan of investment capital
c. Financial ratios
d. Business plan
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Why it is important to keep records?
Select one:
a. Keeping track of business transactions
b. Filing taxes
c. All of the answers correct
d. Future reference
e. Compiling final accounts
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Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Select one:
a. Transaction
b. Inventory
c. Sales
d. Cashbook
e. Purchases
f. Debtors
g. Bookkeeping
h. Equity
i. Records
j. Cash
Question 9
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Which of these are included in a business record?
Select one:
a. Employment contracts
b. All of the answers correct
c. Accounting source documents
d. Meeting minutes
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Administration
b. All of the answers correct
c. Accounting
d. Office Communication
This is when a company purchases a fixed asset and expenses it over the entire period of its
planned use, not just in the year purchased
Select one:
a. Records
b. Depreciation
c. Intangible
d. Inventory-reporting
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The arrangement of and relations between the parts or elements of something complex
Select one:
a. Liabilities
b. lender
c. competitive
d. loan
e. Expenses
f. Revenues
g. investment
h. structure
i. creative
j. insurance
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Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.
Select one:
True
False
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Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest
Select one:
a. Expenses
b. Lender
c. Investment
d. Liabilities
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Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.
Select one:
a. Business record
b. Personnel Plan
c. Cash flow statement
d. Sales Forecast
Question 6
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Your financial statements should include an income statement, a balance sheet and a _____
statement
Select one:
a. variable
b. inventory-reporting
c. income
d. intangible
e. sales
f. cash-flow
g. long-term
h. fixed
i. current
j. depreciation
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This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.
Select one:
a. Both Perceptive and Savvy
b. Either Perceptive and Savvy
c. Savvy
d. Perceptive
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These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.
Select one:
a. Business records
b. Production records
c. Purchases
d. Financial transactions
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They are based on your assumptions about how your business will perform.
Select one:
a. Pro forma statements
b. Income statement
c. Both of the given choices are correct
d. No correct answer
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This is where you track any raw materials or finished goods that you buy for your business
Purchases
Answer:
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Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.
Select one:
a. Payroll Expenses
b. Current liabilities
c. Loans Payable
d. Retained earnings
Question 12
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Which of these are included in a business record?
Select one:
a. Meeting minutes
b. Accounting source documents
c. All of the answers correct
d. Employment contracts
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This is the gross revenue generated from the sale of clothing less returns and allowances
Select one:
a. inventory-reporting
b. intangible
c. variable
d. sales
e. income
f. depreciation
g. cash-flow
h. current
i. long-term
j. fixed
Question 14
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These primarily consist of the purchase or sale of equipment.
Select one:
a. Net cash flow from investing activities
b. Net change in cash and marketable activities
c. Net cash flow from operating activities
d. Net cash flow from financing activities
Question 15
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A bookkeeper's central role.
Select one:
a. Both of the given choices are correct
b. No correct answer
c. To maintain financial records for a company or organization.
d. To deposit funds from clients or patients
Question 16
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These are the assets in a business that can be converted to cash in one year or less
Select one:
a. inventory-reporting
b. current
c. depreciation
d. income
e. fixed
f. intangible
g. sales
h. long-term
i. variable
j. cash-flow
Question 17
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Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Select one:
a. Bookkeeping
b. Debtors
c. Sales
d. Inventory
e. Purchases
f. Cash
g. Records
h. Transaction
i. Cashbook
j. Equity
Question 18
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The action or process of investing money for profit or material result
Select one:
a. loan
b. Revenues
c. investment
d. competitive
e. structure
f. Liabilities
g. creative
h. Expenses
i. lender
j. insurance
Question 19
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A bookkeeper's central role is to maintain financial records for a company or organization.
Select one:
True
False
Question 20
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Accounting
b. All of the answers correct
c. Office Communication
d. Administration
The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. True
b. False
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Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:
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The 4P's of marketing has no weaknesses.
Select one:
a. True
b. False
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The most successful companies pick a competitive position from which they know their brands can
survive.
Select one:
a. False
b. True
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The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
Select one:
a. True
b. False
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Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.
Select one:
a. True
b. False
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The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
Marketing Mix
Answer:
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Records are a legal requirement.
Select one:
a. False
b. True
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Accounting
b. Administration
c. All of the answers correct
d. Office Communication
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Every business needs a reason for their customers to buy from them and not their competitors.
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Cost of goods, commissions or discounts, variable and fixed expenses.
Select one:
a. Current liabilities
b. Gross profit
c. Business expenses
d. Fixed assets
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The most successful companies pick this from which they know their brands can win.
competitive
Answer:
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Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
Answer:
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A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
Product Development
Answer:
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Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.
Select one:
a. True
b. False
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Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.
Select one:
a. Have a payoff, and say thank you
b. Be interested, and respond
c. Be interesting, and give
d. Ask, do not tell
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Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Answer:
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Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Income
b. Cost of goods
c. Gross profit margin
d. Operating expenses
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The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.
Select one:
a. False
b. True
Question 22
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This is the biggest cost of all for many businesses.
Select one:
a. Accounts Receivable
b. Loans Payable
c. Accounts Payable
d. Payroll Expenses
Question 23
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Packaging refers to
Select one:
a. All of the answers correct
b. the way your product or service appears from the outside
c. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
d. to your people and how they dress and groom
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A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
Value Chain
Answer:
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Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Select one:
a. Define the product in detail
b. Define the promotional techniques that you will use for the product
c. Create a pricing strategy for the product
d. Describe the targeted audience for the product
Question 26
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The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.
Marketing Mix
Answer:
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Promotion refers to the way your product or service appears from the outside.
Select one:
a. True
b. False
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Estimates of the future financial performance of a business.
Financial projections
Answer:
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This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Costs of goods sold
b. Net profit before taxes
c. Net profit after taxes
d. Operating expenses
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Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
Cash-Flow Statement
Answer:
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Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False
Question 33
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An entrepreneur should maintain records to meet his or her business requirements.
Select one:
a. True
b. False
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Your projections should be
Select one:
a. Overly cautious worst-case scenarios
b. All of the answers correct
c. Realistic in-between
d. Overly optimistic best-case scenarios
Question 35
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Where your product or service is actually sold
Select one:
a. Market Place
b. Both of the given choices are correct
c. Place
d. No correct answer
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Hear the conversation first, and then participate.
Select one:
a. Be interesting, and give
b. Be real, and have a story
c. Ask, do not tell
d. Listen, do not just talk
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It is important to develop this before you start the naming process.
brand strategy
Answer:
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A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:
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Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
Select one:
a. Product, price, place promotion
b. Pricing strategy and promotional techniques
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy
Question 40
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A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer
Select one:
a. All of the answers correct
b. Positioning
c. Promotion
d. Interest
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All material needed to clean and package are always available and are placed to minimize effort.
Select one:
a. False
b. True
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The way in which a company generates revenue and makes a profit from company
operations.
Business Model
Answer:
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A strong relationship will only benefit the supplier.
Select one:
a. True
b. False
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Give the character depth and be genuine.
Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Listen, do not just talk
d. Be interesting, and give
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The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.
Answer:
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The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.
Select one:
a. False
b. True
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Which of these is characteristic of a Cash-Flow Statement?
Select one:
a. Tracks the effects of changes in balance sheet accounts
b. Most useful financial management tools
c. All of the answers correct
d. Measures financial activity over a period
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A credit check will help reassure you that they will not go out of business when you need them most.
Select one:
a. True
b. False
Question 49
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This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Test Market
b. Product Development
c. Business Analysis
d. Commercialize
Question 50
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An increase in prices can cause sales to drop.
Select one:
a. True
b. False
demographic
A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.
Question 2
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There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
Select one:
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Those who sell non-competing products and which generally help your sales.
Select one:
a. Competitors
b. Complementors
c. Influencers
d. Substitutors
Question 4
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Companies have systems in place to avoid this type of customers.
Select one:
a. Gold
b. Iron
c. Platinum
d. Lead
Question 5
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Companies would always give the best service and other benefits to this type of customers.
Select one:
a. Iron
b. Platinum
c. Gold
d. Lead
Question 6
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reachable
Question 7
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Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Major customers
b. Competitors
c. Suppliers
d. Minor customers
Question 8
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Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
Select one:
c. Opportunity Recognizers
d. Need to achieve
Question 9
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Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. Self-confidence
Question 10
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Select one:
a. Core Capabilities
b. Core Competency
c. Competitive Advantage
d. Technical Capabilities
Question 11
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Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
Select one:
a. Teacher
b. Recruiter
c. Sales
d. Business Reporter
Question 12
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If you know what makes them tick, you can serve them in the way they prefer.
Select one:
Question 13
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Select one:
Question 14
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
c. Math to business
d. History to innovation
Question 15
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a. Silent Needs
b. Stated Needs
d. No correct answer
Question 16
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As an organization, they developed products that are rich in design and user experience.
Select one:
a. Netflix
b. NEC
c. Apple
d. Canon
Question 17
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The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.
Select one:
a. Target Market
b. Marketing Cost
c. Distribution cost
Question 18
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Customers understand problems, but they cannot help you to move your product forward.
Select one:
Question 19
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Answer
Psychographic
The desire for status, enhanced appearance and more money are examples of this variable.
Question 20
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It is critical to find a balance between prospects and customers to ensure that your future revenue is
protected, while still keeping existing customers happy.
Select one:
Question 21
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Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.
Select one:
a. Opportunity Recognizers
c. Focus on profits
d. Business Plan
Question 22
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They may sell directly into the market but largely they need to be kept aligned to your strategy.
Select one:
a. Major customers
b. Minor customers
c. Competitors
d. Suppliers
Question 23
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If I had asked people what they wanted, they would have said faster horses.
Select one:
a. Henry Ford
b. Jonathan Bender
c. J.B. Say
d. Michael Smith
Question 24
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If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.
Select one:
Question 25
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Select one:
b. Silent needs
c. Need to achieve
Question 26
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A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
Select one:
a. Risk bearing
Question 27
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Select one:
a. Thirty-five
c. Three
d. Five
Question 28
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There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.
Select one:
Question 29
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Select one:
a. Profit tiers
b. Distribution cost
c. Marketing Cost
d. Product Concept
Question 30
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Select one:
b. Occasionally
c. No correct answer
d. Long term
Question 31
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Select one:
a. Marketing Cost
b. Process of promotion
c. Profit tiers
d. Distribution cost
Question 32
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What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. If buying from you would you offer the customer any benefits
Question 33
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Which of these states the importance of core competencies?
Select one:
a. Indicator that resources are being used in the right places in the right amount
d. No correct answer
Question 34
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This is not essential, but is normally a great help in thinking through the case for a new business.
Select one:
b. No correct answer
c. A market research
Question 35
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Select one:
a. Interviews
b. Focus groups
d. Surveys
Question 36
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It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
Select one:
a. Technical/technology capabilities
c. Opportunity Recognizers
Question 37
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If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
Select one:
Question 38
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Select one:
a. Growth
b. Ability
c. Risks
d. Duration
Question 39
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Question 40
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Answer
Surveys
Typically, anonymous and try to reach as many members of a target market as possible
Question 41
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Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
Select one:
Question 42
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Enables you to concentrate on and solve your target market's problems.
Select one:
a. Stated need
b. Outside-in approach
c. Silent need
d. No correct answer
Question 43
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Select one:
a. No correct answer
c. Existing Customers
d. Customers
Question 44
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. No correct answer
Question 45
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Their core competency is said to be content delivery, but they are now venturing into original content
creation too.
Select one:
a. Apple
b. Canon
c. Netflix
d. NEC
Question 46
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Select one:
b. Distribution cost
c. Marketing Cost
d. Target Market
Question 47
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Select one:
a. Rotte MacClellan
b. M. M. P. AKhouri
c. J.B. Say
d. Joseph Schumpeter
Question 48
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Which of these questions will help you analyze the product or service from the customer's point of
view?
Select one:
a. What does the product achieve, avoid or preserve for the customer?
c. Is there a real demand for the product at the price you will have to charge?
d. Can you see yourself selling this product or service for the next five to 10 years?
Question 49
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Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
Select one:
a. Self-confidence
b. Risk bearing
c. Need to achieve
d. Locus of control
Question 50
Answer saved
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Explicit statements from your market that declare, "I want a product to do X".
Select one:
a. Stated Needs
c. Marketing Effort
d. Market Forecast
Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Minor customers
b. Major customers
c. Competitors
d. Suppliers
Question 2
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Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
Select one:
Question 3
Answer saved
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Answer
Psychographic
The desire for status, enhanced appearance and more money are examples of this variable.
Question 4
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reachable
Question 5
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What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. If buying from you would you offer the customer any benefits
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Select one:
a. Silent need
b. Outside-in approach
c. No correct answer
d. Stated need
Question 7
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Select one:
a. Duration
b. Growth
c. Ability
d. Risks
Question 8
Answer saved
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.
Select one:
a. Locus of control
b. Need to achieve
c. Risk bearing
d. No correct answer
Question 9
Answer saved
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Explicit statements from your market that declare, "I want a product to do X".
Select one:
b. Stated Needs
c. Market Forecast
d. Marketing Effort
Question 10
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Select one:
a. Friendly
b. Hostile
c. Pleasant
d. Antagonistic
Question 11
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If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
Select one:
Question 12
Answer saved
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Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. Self-confidence
Question 13
Answer saved
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Select one:
a. Product Concept
b. Distribution cost
c. Profit tiers
d. Marketing Cost
Question 14
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People in your target market who are not currently looking for a solution.
Select one:
b. Market Segment
d. Strategic Mindset
Question 15
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Select one:
a. Silent needs
d. Need to achieve
Question 16
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Select one:
a. Process of promotion
b. Marketing Cost
c. Distribution cost
d. Profit tiers
Question 17
Answer saved
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Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.
Select one:
a. Opportunity Recognizers
b. Focus on profits
d. Business Plan
Question 18
Answer saved
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Select one:
Question 19
Answer saved
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If I had asked people what they wanted, they would have said faster horses.
Select one:
a. Michael Smith
b. Henry Ford
c. J.B. Say
d. Jonathan Bender
Question 20
Answer saved
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To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.
Select one:
b. In a competitive market
Question 21
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This is not essential, but is normally a great help in thinking through the case for a new business.
Select one:
a. No correct answer
d. A market research
Question 22
Question text
Select one:
b. No correct answer
Question 23
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Select one:
a. Long term
c. Occasionally
d. No correct answer
Question 24
Answer saved
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Companies would always give the best service and other benefits to this type of customers.
Select one:
a. Lead
b. Iron
c. Platinum
d. Gold
Question 25
Question text
Select one:
a. Customer
c. Existing Customers
d. No correct answer
Question 26
Answer saved
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a. Thirty-five
c. Five
d. Three
Question 27
Answer saved
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It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
Select one:
a. Technical/technology capabilities
b. Opportunity Recognizers
Question 28
Question text
If you have a retail outlet, you have the means of distributing a customer comment card or Answer
questionnaire
.
Question 29
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Answer
demographic
A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.
Question 30
Answer saved
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Select one:
a. Customers
c. Existing Customers
d. No correct answer
Question 31
Answer saved
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Select one:
a. Iron
b. Platinum
c. Lead
d. Gold
Question 32
Answer saved
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Select one:
a. Core Capabilities
b. Competitive Advantage
c. Technical Capabilities
d. Core Competency
Question 33
Answer saved
Customers understand problems, but they cannot help you to move your product forward.
Select one:
Question 34
Answer saved
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Select one:
a. Marketing Cost
c. Target Market
d. Distribution cost
Question 35
Answer saved
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If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.
Select one:
a. What they think about your competitors
Question 36
Question text
Helps in growing branches of different businesses and then these businesses grow products as fruit.
Select one:
c. No correct answer
Question 37
Answer saved
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Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
Select one:
a. Teacher
b. Recruiter
c. Business Reporter
d. Sales
Question 38
Answer saved
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Select one:
a. No correct answer
c. Indicator that resources are being used in the right places in the right amount
Question 39
Answer saved
Question text
Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
Select one:
a. Self-confidence
b. Risk bearing
c. Need to achieve
d. Locus of control
Question 40
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Select one:
b. Opportunity Recognizers
d. Stated needs
Question 41
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There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
Select one:
Question 42
Answer saved
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Attempt to get an understanding of a specific market segment by questioning eight to 12 members of
that group to discover what psychographic and behavioristic factors might motivate the entire group.
Select one:
a. Focus groups
c. Interviews
d. Surveys
Question 43
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Select one:
a. No correct answer
Question 44
Answer saved
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Which of these questions will help you analyze the product or service from the customer's point of
view?
Select one:
a. Can you see yourself selling this product or service for the next five to 10 years?
c. What does the product achieve, avoid or preserve for the customer?
d. Is there a real demand for the product at the price you will have to charge?
Question 45
Answer saved
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
a. Math to business
b. History to innovation
Question 46
Answer saved
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Select one:
Question 47
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Select one:
a. Business Idea
b. Raw Materials
c. Legal Issues
Question 48
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Select one:
a. No correct answer
b. Silent Needs
d. Stated Needs
Question 49
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The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.
Select one:
a. Marketing Cost
b. Target Market
c. Distribution cost
Question 50
Answer saved
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Answer
Surveys
Typically, anonymous and try to reach as many members of a target market as possible
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The most successful companies pick this from which they know their brands can win.
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Equity
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Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
Select one:
a. False
b. True
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Measures all your revenue sources vs. business expenses for a given time period.
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The beliefs or opinions that are generally held about someone or something.
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The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False
b. True
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Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:
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A notice or announcement in a public medium promoting a product, service, or event
Select one:
a. Exhibitions
b. Promotion
c. Revenue
d. Advertisement
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brand
Answer:
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The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True
b. False
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company
b. All of the answers correct
c. the way your product or service appears from the outside
d. to your people and how they dress and groom
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity
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Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
b. True
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Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion
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Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
management
Answer:
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The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient
information gathering.
Select one:
a. False
b. True
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Refers to the way your product or service appears from the outside
Select one:
a. No correct answer
b. Machine
c. Packaging
d. Expenses
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One of the most powerful financial tools available to any small-business owner.
Select one:
a. Financial budget
b. Business models
c. Business Budgeting
d. Investment Model
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A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
prototype
Answer:
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The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
Select one:
a. Be interesting, and give
b. Listen, do not just talk
c. Ask, do not tell
d. Be real, and have a story
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The first step in developing a financial management system is the creation of financial
statements.
Select one:
a. True
b. False
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Unique from their competition and often become among the most memorable.
obscure brand names
Answer:
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Promotion refers to the way your product or service appears from the outside.
Select one:
a. False
b. True
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After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:
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The most successful companies pick a competitive position from which they know
their brands can survive.
Select one:
a. True
b. False
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These selling, generaland administrative expenses are necessary to run the business.
Select one:
a. Operating expenses
b. Net profit before taxes
c. Costs of goods sold
d. Net profit after taxes
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A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
product development
Answer:
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This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
Select one:
a. Savvy
b. Either of the given choices are correct
c. Perceptive
d. Both of the given choices are correct
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A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. Positioning
b. Promotion
c. Interest
d. All of the answers correct
Includes all the costs related to the sale of products in inventory.
Income
Liability insurance
A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Office Communication
Apparatus
What you plan to sell, and what will convince people to buy.
Revenue model
Maintaining a good short- and long-range financial plan enables you to control your cash flow
instead of having it control you.
True
True
Assets
Product Development
Copywriter
True
These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.
Financial transactions
Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.
True
Social Media
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Promotion
This figure represents the amount of income earned by the business before paying taxes.
Designed to meet the company’s marketing objectives by providing its customers with value.
Marketing Strategy
The beliefs or opinions that are generally held about someone or something.
Reputation
Product Development
Business record
The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services
Marketing Mix
Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
True
To succeed, you need to know this about your brand.
Branding
True
Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Most customers think of you in terms of a single attribute, either positive or negative.
Positioning
Market Place
Promotion refers to the way your product or service appears from the outside.
False
The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.
Market Research
The first step in developing a financial management system is the creation of financial statements.
True
Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.
True
Place
Most customers think of you in terms of a single attribute, either positive or negative.
Attribution Theory
The investigation of the needs and opinions of consumers, especially with regard to a particular
product or service.
Consumer Research
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer.
True
True
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
Advertisement
The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
The best suppliers will want to talk with you regularly to find out what needs you have and how they
can serve you better.
True
False
Include all overhead and labor expenses associated with the operations of the business.
Operating expenses
If you need to choose a great brand name for your product, service or business, start by considering
the importance of the name in this
Marketing
Business Analysis
Branding
Criteria
Internet
Screen ideas
Place
Not the same as a prototype, but some manufacturers try to sell them as such.
Virtual prototype
Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted
Management
Apparatus
Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.
Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Promotion
Investment
Retailing and wholesale is the difference between the stock at the start and end of this period
Inventory-reporting
Sales
The arrangement of and relations between the parts or elements of something complex
Structure
This is the gross revenue generated from the sale of clothing less returns and allowances
Sales
These include sales of common stock, changes in short- or long-term loans and dividends paid.
Cash
Keeping this account accurate and up to date is essential for meeting tax and other government
reporting requirements.
Payroll Expenses
Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Inventory
Unwelcome chore
These are the assets in a business that can be converted to cash in one year or less
Current
False
A thing that is borrowed, especially a sum of money that is expected to be paid back with interest
Loan
Business plan
These costs include materials used, direct labor, plant manager salaries, freight and other costs
associated with operating a plant.
Operating expenses
Will include accounts payable, wages and salaries, taxes, rent and utilities, and loan balances
Liabilities
This is the total amount of state and federal income taxes paid
Income
An idea is just an idea until you have a paying customer attached to it. Anyone can discredit a simple
idea, but no one can discredit paying customers according to
Will Chroter
Help an entrepreneur keep track of business transactions, aid in the filing of taxes, compile final
accounts and act as a future reference.
Records
Include notes payable on lines of credit or other short-term loans, current maturities of long-term
debt, accounts payable to trade creditors, accrued expenses and taxes and amounts due to
stockholders.
Current liabilities
The activity or occupation of keeping records of the financial affairs of a business
Bookkeeping
A financial journal that contains all cash receipts and payments, including bank deposits and
withdrawals.
Cashbook
Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.
Personnel Plan
Requirement
This is the total amount of state and federal income taxes paid.
Income taxes
Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.
Retained earnings
Are assets for long-term use and include land, buildings, leasehold improvements, equipment,
machinery and vehicles
Fixed
Include items such as the cost of goods sold payroll for employees, payroll, sales and income taxes,
business insurance and loan interest
Expenses
This is where you track any raw materials or finished goods that you buy for your business
Purchases Account
Competitive
Relating to or involving the imagination or original ideas, especially in the production of an artistic
work
Creative
This account is where you track any raw materials or finished goods that you buy for your business.
Purchases
False
Responsible for every element of your sales, marketing strategies, and activities
People
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
Balance sheet
A name, term, design, symbol, or other feature that distinguishes an organization or product from
its rivals in the eyes of the customer.
Brand
The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.
True
A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.
Value chain
Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as operating
expenses.
False
The way in which a company generates revenue and makes a profit from company operations.
Business model
A first, typical or preliminary model of something, especially a machine, from which other forms are
developed or copied.
Prototype
Packaging refers to
competitive position
By definition, financial projections are estimates of the future financial performance of a business.
True
Fundamental in establishing the proper policies, leadership, clear guidelines, work discipline,
effective solution methods plus the proper work culture.
Management
Refers to the way your product or service appears from the outside
Packaging
Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.
False
Discovered the most important factor applied by the best companies was that they first "got the right
people on the bus and the wrong people off the bus."
Jim Collins
The choice of a target market and formulation of the most appropriate promotion mix to influence it.
Promotion Mix
False
A value that will purchase a finite quantity, weight, or other measure of a good or service
Price
A specific, defined series of activities used in marketing a new or changed product or service, or in
using new marketing channels and methods.
Digital marketing
True
Designed to convert the accrual basis of accounting used to prepare the income statement and
balance sheet back to a cash basis.
Cash-flow statement
Unique from their competition and often become among the most memorable.
The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.
True
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer
Positioning
All material needed to clean and package are always available and are placed to minimize effort.
True
The marketing mix can be divided into four groups of variables commonly known as the four P's.
True
After you choose your great brand name, you can create your logo and this.
corporate identity
Budgets
A series of steps that includes the conceptualization, design, development and marketing of brand
new or nearly branded products or services.
Product development
Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Ideas
Take the time to describe the specific value and qualities of the product.
Define the product in detail
Work-in-progress
No correct answer
The organization must develop the new product into different product concepts.
With enough frequency of the message, any name can become __________.
Memorable
Invention
Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.
Financial ratios
Lita Epstein
Payroll Expenses
This step provides the organization the ability to not only test the marketing, but also the product.
Test market
These selling, generaland administrative expenses are necessary to run the business.
Operating expenses
Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Variable costs
Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
The total amount of resources that a firm puts into the marketing mix in order to stimulate demand
for its goods and services.
Business expenses
The Fourth P in the marketing mix is the place where your product or service is actually sold.
True
The first visceral connection the consumer makes with the brand.
Logo
Every business needs a reason for their customers to buy from them and not their competitors.
Refers to the way your product or service appears from the outside
Packaging
Manpower
A target market description, value proposition and sales goals are conceived at this time.
Intrusion
Markup
Income
If __________ is not properly involved in the other four M's and it is sufficiently aware of the process
and the possible outcomes, the whole operation and even the problems solution process could yield
only mediocre to poor results
Management
The promises behind the brand create its appeal, but getting the word out is still what brings in the
customers.
Get known
Includes all interest payable for debts, both short-term and long-term
Interest
Offer a great opportunity to talk with a number of potential suppliers in the same place at the same
time
Exhibitions
A limited list of important items or individuals: especially: a list of candidates for final consideration
Shortlist
Commercialize
30 seconds
When you are developing a name for a business, a product or a service, you have a number of
options. Which one in this list is an option?
Revenue
One of the most powerful financial tools available to any small-business owner.
Business Budgeting
Finished products
Equity
Bookkeeping
Insurance
Revenues
Recording this in a timely and accurate manner is critical to knowing where your business stands.
Sales
This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.
Perceptive
Transaction
True
False
They are based on your assumptions about how your business will perform.
True
This is money due from customers, and keeping it up to date is critical to be sure, that you send
timely and accurate bills or invoices.
Accounts Receivable
Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest
Lender
Purchases is where you track all incoming revenue from what you sell.
False\
The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
False
Busy packaging that explodes with colors or design elements will encourage customers.
False
The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.
Marketing Mix
A credit check will help reassure you that they will not go out of business when you need them most.
True
The most successful companies pick a competitive position from which they know their brands can
survive.
False
True
Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
financial projections
A good, idea, method, information, object or service created as a result of a process and serves a
need or satisfies a want.
Product
Your projections should be
Select one:
a. Realistic in-between
b. All of the answers correct
c. Overly optimistic best-case scenarios
d. Overly cautious worst-case scenarios
Social media
Answer:
Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:
Select one:
a. Business expenses
b. Gross profit
c. Fixed assets
d. Current liabilities
Select one:
a. Balance sheet
b. All of the answers correct
c. Income statement
d. Cash flow statement
Select one:
a. Essential to business
b. Unwelcome chore
c. No correct answer
d. Both of the given choices are correct
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Test Market
b. Commercialize
c. Product Development
d. Business Analysis
Measures all your revenue sources vs. business expenses for a given time period.
income statement
Answer:
telemarketing
Answer:
All material needed to clean and package are always available and are placed to minimize
effort.
Select one:
a. False
b. True
Select one:
a. Commercialize
b. Test Market
c. Business Analysis
d. Product Development
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If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
branding efforts
Answer:
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Shows the company's real bottom line.
Select one:
a. Operating expenses
b. Income
c. Net profit after taxes
d. Cost of goods
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The 4P's of marketing has no weaknesses.
Select one:
a. False
b. True
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To succeed, you need to know this about your brand.
true perception
Answer:
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This is the biggest cost of all for many businesses.
Select one:
a. Payroll Expenses
b. Accounts Payable
c. Accounts Receivable
d. Loans Payable
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This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Costs of goods sold
b. Operating expenses
c. Net profit before taxes
d. Net profit after taxes
Question 21
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Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
Answer:
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The most successful companies pick this from which they know their brands can win.
competitive position
Answer:
Question 23
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The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
marketing mix
Answer:
Every business needs a reason for their customers to buy from them and not their
competitors.
Unique Sales propositon
Answer:
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The marketing mix can be divided into four groups of variables commonly known as the four
P's.
Select one:
a. True
b. False
Question 26
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The best suppliers will want to talk with you regularly to find out what needs you have and
how they can serve you better.
Select one:
a. False
b. True
The beliefs or opinions that are generally held about someone or something.
reputation
Answer:
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Which of these is an example of a bookkeeping account?
Select one:
a. All of the answers correct
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable
Question 29
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The most effective financial budget includes both a short-range, month-to-month plan for at
least a calendar year and a long-range, quarter-to-quarter plan of at least three years that
you use for financial statement reporting. It should be prepared during the two months
preceding the fiscal year-end to allow ample time for sufficient information gathering.
Select one:
a. True
b. False
Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
cash flow statement
Answer:
Marketing campaign
Answer:
Includes all the ways you tell your customers about your products or services and how you
then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion
What you plan to sell, and what will convince people to buy.
Select one:
a. Gross margin model
b. Operating model
c. Revenue model
d. Working capital model
A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
value chain
Answer:
Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.
Select one:
a. True
b. False
Designed to meet the company's marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Select one:
a. False
b. True
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Hear the conversation first, and then participate.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Listen, do not just talk
d. Ask, do not tell
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A written report of the financial condition of a firm.
Financial statement
Answer:
Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Discovered the most important factor applied by the best companies was that they first "got
the right people on the bus and the wrong people off the bus."
Select one:
a. Jack Trout
b. Al Reis
c. Jim Collins
d. Thomas J. Watson, Sr.
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Business Analysis
b. Commercialize
c. Test Market
d. Product Development
Budgeting only the income statement also allows a full analysis of the effect of potential
capital expenditures on your financial picture.
Select one:
a. True
b. False
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The most successful companies pick a competitive position from which they know their
brands can survive.
Select one:
a. False
b. True
Question 45
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Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
Select one:
a. Be interesting, and give
b. Have a payoff, and say thank you
c. Ask, do not tell
d. Be interested, and respond
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:
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Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Cost of goods
b. Income
c. Gross profit margin
d. Operating expenses
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Which of these should be included in your financial statements?
Select one:
a. Income statement
b. Balance sheet
c. Cash-flow statement
d. All of the answers correct
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Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Production cost
Answer:
Entrepreneurship ENTR-122-LEC-1822S
Week 1 to 10 Grade 12 Only
CREATED BY KUYA PIOLO
Wag kang mag reklamo kung hindi lumabas
ang tanong sa oed sa source.
2nd Attempt Mo perfect Kana
Tang ina nyo gago bobo
As an organization, they developed products that are rich in design and user experience.
-Apple
Critical to determining attractiveness.
- Duration
The interaction with competitors is usually directly
-Antagonistic
Entrepreneurs believe in their own ability to control the consequences of their endeavor by
influencing their socio-economic environment rather than leave everything to luck.
-Locus of control
They may sell directly into the market but largely they need to be kept aligned to your strategy.
-Suppliers
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
-Risk and rewards
Buy less, but are useful as in aggregate they may buy quite a lot.
- Minor customers
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
-Opportunity Recognizers
Your skill at this is critical to your success.
-No correct answer
Your target market should be measurable, sufficiently large and
-reachable
There are those people in society whose ultimate goal is to go into business at some defined
point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
A profile for a business would include such factors as customer size, number of employees,
type of products, and annual revenue.
-demographic
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
People who have already purchased your product.
- Existing Customers
In this type of market, individuals, groups or organizations that purchase your product or service for direct use in producing other products or
for use in their day-to-day operations
-industrial
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers.
-. In a competitive market
Customer classification depending on profitability.
-Profit tiers
Which of these states the importance of core competencies?
- Both of the given choices are correct
Your biggest advocates who want to help you.
-All of the answers correct
If you ask people vague questions, you will also get __________ answers in response
- vague
When teaching the entrepreneurial side, which one should you focus on?
-. All of the answers are correct
Customers understand problems, but they cannot help you to move your product forward.
- Focusing only on customers
Outsourcing can give short term
-Competitive Advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Successful entrepreneurs always have the profit margin in sight and know that their business
success is measured by profits.
-. Focus on profits
Typically, anonymous and try to reach as many members of a target market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
The desire for status, enhanced appearance and more money are examples of this variable.
- Psychographic
What is/are the thing/s you need to know before you can sell to a potential customer?
-All of the answers correct
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
Which of these questions will help you analyze the product or service from the customer's point
of view?
-What does the product achieve, avoid or preserve for the customer?
What are things you need to know about your customers?
-Both of the given choices are correct
Explicit statements from your market that declare, "I want a product to do X".
- Stated Needs
Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to
take risk, but they never gamble with the results.
-Risk bearing
Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
-Need to improve personal income
Companies have systems in place to avoid this type of customers.
- Lead
It becomes difficult especially in a service environment where labor as well as time also has a
cost factor associated with it.
-Calculating cost per customer
Without developing a core competency, a company may be highly profitable.
-Only for a short period
Those who sell non-competing products and which generally help your sales.
-Complementors
The total cost associated with delivering goods or services to customers.
-Distribution cost
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might motivate
the entire group.
-Focus groups
In Entrepreneurship, you may become stressed. Why?
-. Both of the given choices are correct
Helps in growing branches of different businesses and then these businesses grow products as
fruit.
-Core competency trunk
To make a product successful, you must be.
- Both of the given choices are correct
It is critical to find a balance between prospects and customers to ensure that your future
revenue is protected, while still keeping existing customers happy.
-Focusing only on revenue
The act of utilizing the promotional mix
- Marketing Cost
Problems with yet undefined solutions.
-Silent Needs
If you have a retail outlet, you have the means of distributing a customer comment card or
-questionnaire
How many new businesses fail within 18 months of getting started?
-Three out of five
There are not enough employment opportunities in the formal sector. The small business sector
has the capacity to create many jobs.
-Inability to secure a desirable job
Entrepreneurs do not give in to failure. Rather, they seek out the faults and weakness and then correct them.
- Perseverance
If you know how your customers view your competition, you stand a much better chance of
staying ahead of your rivals.
-What they think about your competitors
7/10
This competencies are the collective learning of the organization, especially how to co-ordinate
the diverse production skill and integrate multiple stream of technologies
-core
Entrepreneurs have strong desire to achieve higher goals.
- Need to achieve
Core competencies play an important role in the process of advantage and we can identify them
using which of these tests?
- Does the trait provide a major competitive differentiation?
It will be capable of creating more value if it has identified its core competencies
-competency
An individual who works to fill job openings in businesses or organizations
-Recruiter
A reason a person to strike out on his or her own rather than work inside a larger company.
-Key motivator
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a
position.
- Recruiter
The ability to do something successfully or efficiently
- competency
Core competencies play an important role in the process of
-advantage
Development of core competencies requires investment in this.
- All of the answers correct
Outsourcing can give short term
-Competitive Advantage
9/10
Adequate reward
- Profit
Being the leader of the enterprise, entrepreneurs should possess which of the following
characteristics:
- All of the answers correct
Strategic Architecture requires the distillation of past and present data to answer which
of these questions.
-All of the answers correct
Entrepreneurship is the career for you if you have this.
-All of the answers correct
An intra company entrepreneur
-Intrapreneur
The ability to generate ideas
-Creativity
The ability to implement creative ideas
-Innovatineness
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
- Netflix
With entrepreneurial degrees are well suited for mid-level management
- Graduates
Which of these is a factor to consider before going into self-employment?
-All of the answers correct
9/10
Involves innovation, risk taking, and decision-making
-Image
If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
Hopeful and confident about the future
-Ambitious
This budget will be much more cost effective if you promote to one type of customer and
speak directly to them
-promotional
Which of these questions do you need to ask before you make a final decision on a new
product or service offering?
-All of the answers correct
Time spent with each customer is different
-therefore the cost is different
Which of these questions will help you analyze the product or service from the
customer's point of view?
- What does the product achieve, avoid or preserve for the customer?
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
-In a competitive market
If you know how your customers view your competition, you stand a much better chance
of staying ahead of your rivals.
-What they think about your competitors
To make a product successful, you must be
-Both of the given choices are correct
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
A company in the same industry or a similar industry that offers a similar product or
service
- Competitor
6/10
8/10
The most successful companies pick a competitive position from which they know their
brands can win.
- No correct answer
__________ waste is the key to efficient and profitable production
- controlling
A target market description, value proposition and sales goals are conceived at this
time.
-Developing Market Strategy
This is the third M in the sequence
- machine
A party that supplies goods or services
-Revenue
This step provides the organization the ability to not only test the marketing, but also the
product.
-Test Market
People form their first impression within the first
-30 seconds
A limited list of important items or individuals: especially: a list of candidates for final
consideration
- Shortlist
A straightforward product design is essential
-Refine your design with simplicity in mind.
Creating a brand perception requires
-intrusion
8/10
When you are developing a name for a business, a product or a service, you have a
number of options. Which one in this list is an option?
-All of the answers correct
Refers to the way your product or service appears from the outside
- Packaging
With enough frequency of the message, any name can become __________.
-memorable
Narrow the focus of the product by identifying who will be buying.
-Describe the targeted audience for the product
Offer a great opportunity to talk with a number of potential suppliers in the same place
at the same time
-Budgets
A person who writes the text of advertisements or publicity material
-advertisement
The drive train that gets us where we are going
-production
Where your product or service is actually sold.
-Place
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
-Ask, do not tell
The overall effect of something
-impression
8/10
If __________ is not properly involved in the other four M's and it is sufficiently aware of
the process and the possible outcomes, the whole operation and even the problems
solution process could yield only mediocre to poor results
-management
Recognize that place goes beyond geographic location.
-Identify the place where the product will be marketed
A physical product is developed.
- Product Development
The beliefs or opinions that are generally held about someone or something.
- Reputation
Hear the conversation first, and then participate.
- Listen, do not just talk
A disruptive technology with the ability to revolutionize certain industries
-Exhibitions
At this stage, the product is available for purchase in the marketplace.
-Commercialize
Create a promotional strategy that features the product qualities as effectively as
possible.
- Define the promotional techniques that you will use for the product
Reflects the decrease in value of capital assets used to generate income
-Income
The engine that powers Auto Salvage yards
- sales
19/20
19/20
The collective learning of the organization, especially how to co-ordinate the diverse
production skill and integrate multiple stream of technologies.
-Core Competencies
In entrepreneurship, your life may lack stability and
- Structure
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-Need to improve personal income
This is not essential, but is normally a great help in thinking through the case for a new
business.
-. A formal business plan
Entrepreneurs enable citizens to survive comfortably without too much borrowing
-Self-reliance
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
Eager for knowledge
-Inquisitive
A two bladed sword if not handled properly
-outsourcing
An individual who works to fill job openings in businesses or organizations
-Recruiter
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
-Leadership
The year Dr.C.K Prahalad and Prof. Gray Hamel coined core competency
-1989
A set of circumstances that makes it possible to do something.
-. Opportunity
Latent qualities or abilities that may be developed and lead to future success or
usefulness
-Potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
- Leadership
Which of this is a job you can get with an Entrepreneurship degree?
- Both of the given choices are correct
A person who helps others to acquire knowledge, competences or values
-. Teacher
Without developing a core competency, a company may be highly profitable.
-Only for a short period
The activity or condition of competing
- Innovation
Entrepreneurs can choose the best way to do something, even if it is different from how
they want to do it.
-Ability to accept change
Eager for knowledge
- Inquisitive
18/20
Those who sell non-competing products and which generally help your sales.
-Complementors
If you know what makes them tick, you can serve them in the way they prefer.
-What makes them feel good about buying
This thinking is often used in conjunction with its cognitive colleague, convergent
thinking, which follows a particular set of logical steps to arrive at one solution, which in
some cases is a 'correct' solution
- divergent
An amount that has to be paid or spent to buy or obtain something
-costs
Collecting answers are one bit, but the next bit comes in processing the answers to
qualify them and in prioritizing, them based on
-authenticity
Means to divide the marketplace into parts, or segments, which are definable,
accessible, actionable, and profitable and have a growth.
-Segmentation
Attempt to get an understanding of a specific market segment by questioning eight to 12
members of that group to discover what psychographic and behavioristic factors might
motivate the entire group.
-Focus groups
They are like competitors but their products are not the same.
-Substitutors
Existing customers is no doubt a valuable exercise and can create preliminary
benchmarks, but the focus of this article is on surveying non-customers, or people you
may not immediately be able to access
-surveying
Your target market should be measurable, sufficiently large and __________.
-reachable
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
- Both of the given choices are correct
Companies would always give the best service and other benefits to this type of
customers.
-. Both of the given choices are correct
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
- Suppliers
Time spent with each customer is different
-no correct answer
The amount of money that a company actually receives during a specific period,
including discounts and deductions for returned merchandise
- costs
It is at the center of every successful business.
-Both of the given choices are correct
ENTREP 122 Week 20 QE 45/50
Designed to meet the company's marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Question 2
Include cash, accounts receivable, inventory and equipment.
Select one:
a. Expenses
b. Liabilities
c. Assets ✔ ✔ ✔
d. All of the answers correct
Question 3
The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False ✔ ✔ ✔
b. True
Manpower is fundamental in establishing the proper policies, leadership, clear
guidelines, work discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False ✔ ✔ ✔
The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True ✔ ✔ ✔
b. False
A low-cost vendor is your best bet.
Select one:
a. True ✔ ✔ ✔
b. False
Your inability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything else put
together.
Select one:
a. False ✔ ✔ ✔
b. True
The marketing mix can be divided into four groups of variables commonly known as the
four P's.
Select one:
a. False
b. True ✔ ✔ ✔
By definition, financial projections are estimates of the future financial performance of a
business.
Select one:
a. False
b. True ✔ ✔ ✔
What you plan to sell, and what will convince people to buy.
Select one:
a. Operating model
b. Gross margin model
c. Working capital model
d. Revenue model ✔ ✔ ✔
To succeed, you need to know this about your brand.
Answer:
Perception
The best suppliers will want to talk with you regularly to find out what needs you have
and how they can serve you better.
Select one:
a. True ✔ ✔ ✔
b. False
Includes all the costs related to the sale of products in inventory.
Select one:
a. Income
b. Cost of goods ✔ ✔ ✔
c. Gross profit margin
d. Operating expenses
Reward your followers with something special and exclusive
Select one:
a. Be interesting, and give
b. Ask, do not tell
c. Be interested, and respond
d. Have a payoff, and say thank you ✔ ✔ ✔
If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
Answer:
Branding efforts
All material needed to clean and package are always available and are placed to
minimize effort.
Select one:
a. False
b. True ✔ ✔ ✔
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
A credit check will help reassure you that they will not go out of business when you
need them most.
Select one:
a. False
b. True ✔ ✔ ✔
A series of steps that includes the conceptualization, design, development and
marketing of brand new or nearly branded products or services.
Answer:
Product Development
The Fourth P in the marketing mix is the place where your product or service is actually
sold.
Select one:
a. False
b. True ✔ ✔ ✔
A bookkeeper must meet with department supervisors and other managers to discuss
budget needs and inventory demands.
Select one:
a. Administration
b. Office Communication ✔ ✔ ✔
c. All of the answers correct
d. Accounting
The technical equipment or machinery needed for a particular activity or purpose.
Answer:
Apparatus
Recognize that place goes beyond geographic location.
Select one:
a. Define the promotional techniques that you will use for the product
b. Describe the targeted audience for the product
c. Identify the place where the product will be marketed ✔ ✔ ✔
d. Define the Unique Selling Proposition (USP) for the company.
A document that records a business dealing.
Answer:
Business record
The set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market.
Answer:
Marketing Mix
A stock or any other security representing an ownership interest.
Answer:
Equity
The process of assessing the viability of a new good or service through research
conducted directly with the consumer that allows a company to discover the target
market and record opinions and other input from consumers regarding interest in the
product.
Answer:
Market Research
Protects the business in the event of litigation.
Select one:
a. Liability insurance ✔ ✔ ✔
b. Financial plan
c. Business plan
d. Balance sheet
Hear the conversation first, and then participate.
Select one:
a. Listen, do not just talk ✔ ✔ ✔
b. Ask, do not tell
c. Be real, and have a story
d. Be interesting, and give
This figure represents the amount of income earned by the business before paying
taxes.
Select one:
a. Net profit before taxes ✔ ✔ ✔
b. Costs of goods sold
c. Operating expenses
d. Net profit after taxes
The goal is developing an exchange. Force your opinion and you will end conversations
before they begin.
Select one:
a. Be interesting, and give
b. Ask, do not tell ✔ ✔ ✔
c. Be real, and have a story
d. Listen, do not just talk
Designed to meet the company’s marketing objectives by providing its customers with
value.
Answer:
Marketing Strategy
Most customers think of you in terms of a single attribute, either positive or negative.
Answer:
Attribution Theory
The most successful companies pick this from which they know their brands can win.
Answer:
Competitive Position
A good, idea, method, information, object or service created as a result of a process
and serves a need or satisfies a want.
Select one:
a. Income
b. Product ✔ ✔ ✔
c. Branding
d. Place
Add to the conversation by offering up whatever knowledge you have.
Select one:
a. Ask, do not tell
b. Be interesting, and give ✔ ✔ ✔
c. Listen, do not just talk
d. Be real, and have a story
Provides a snapshot of the business's assets, liabilities and owner's equity for a given
time.
Answer:
Balance Sheet
After you choose your great brand name, you can create your logo and this.
Answer:
Corporate Identity
Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Production
c. Convergent
d. Promotion ✔ ✔ ✔
Refers to method companies use to price their products or services.
Answer:
Pricing
Things that change based on the amount of product being made and are incurred as a
direct result of producing the product.
Answer:
Variable Cost
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Answer:
Marketing Campaign
A straightforward product design is essential.
Select one:
a. False
b. True ✔ ✔ ✔
It is important to develop this before you start the naming process.
Answer:
Brand Strategy
Shows the company's real bottom line.
Select one:
a. Income
b. Net profit after taxes ✔ ✔ ✔
c. Operating expenses
d. Cost of goods
The marketing of goods or services by means of telephone calls, typically unsolicited, to
potential customers.
Answer:
Telemarketing
Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Answer:
Management
A written report of the financial condition of a firm.
Answer:
Financial Statement
Designed to convert the accrual basis of accounting used to prepare the income
statement and balance sheet back to a cash basis.
Answer:
Cash-flow Statement
The investigation of the needs and opinions of consumers, especially with regard to a
particular product or service.
Answer:
Market Research
Entre
L.A 3-9/10
1.)Narrow the focus of the product by identifying who will be buying.
Select one: Describe the targeted audience for the product
2.)Take the time to describe the specific value and qualities of the product.
Select one:Define the product in detail
3.)The first visceral connection the consumer makes with the brand
Select one:logo
4.)A disruptive technology with the ability to revolutionize certain industries
Select one: internet
5.)Hear the conversation first, and then participate.
Select one: Listen, do not just talk
6.)A name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer
Select one:Brand
7.)Includes all the ways you tell your customers about your products or services and
how you then market and sell to them
Select one:Promotion\
8.)People form their first impression within the first
Select one:30 seconds
9.)Offer a great opportunity to talk with a number of potential suppliers in the same
place at the same time
Select one:Shortlist
10.)Add to the conversation by offering up whatever knowledge you have.
Select one:Be interesting, and give
ENTR-122-20172S / ► Weeks 5-6: Analyze the Market Need / ► Short Quiz 001 18/20
Core competencies play an important role in the process of
Advantage
The income that a business has from its normal business activities, usually from the
sale of goods and services to customers.
Revenue
His definition of entrepreneurship placed an emphasis on innovation.
Joseph Schumpeter
People in your target market who are not currently looking for a solution.
Target market users
One of the best things about pursuing a career as an entrepreneur is the wide-open
Possibilities
This is not essential, but is normally a great help in thinking through the case for a new
business.
A formal business plan
How many new businesses fail within 18 months of getting started?
Three out of five
During this phase, it is time to take advantage of the situation and execute all of the
great ideas and projections ascertained from the two prior phases.
Opportunity Realization
Customers understand problems, but they cannot help you to move your product
forward.
Focusing only on innovation and the competition
Eager for knowledge
Inquisitive
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
Entrepreneur
An entrepreneur may decide to offer a new product in a growth area rather than
pursuing sales of existing products that have minimum growth potential.
Growth potential
The ability to exert interpersonal influence by means of communication towards the
achievement of goals
Leadership
A two bladed sword if not handled properly
Competency
A person who helps others to acquire knowledge, competences or values
Teacher
A source of input, but not the only source of input
Customers
Critical to determining attractiveness.
Duration
To undertake
Entreprendre
A two bladed sword if not handled properly
Outsourcing
Entrepreneurs are always alert to opportunities.
An eye for opportunity
Market Potential will enable you to more accurately assess this.
-All of the answers correct
9/10
Being an owner is the ultimate career in
Capitalism
A person who is able to identify business opportunities and implement actions to
maximize on the opportunities
-Entrepreneur
They need to know how to represent a company, manage accounts, and follow up on
leads.
-Sales
The ability to implement creative ideas
-Creativity
You need to have heart, are motivated and
-Driven
Eager for knowledge
-Inquisitive
The job of entrepreneur is not for
-Everyone
Which of this is a personality of an entrepreneur?
-All of the answers correct
One of the best things about pursuing a career as an entrepreneur is the wide-open
-Possibilities
How many new businesses fail within 18 months of getting started?
-Three out of five
Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
-c. Need to improve personal income
With entrepreneurial degrees are well suited for mid-level management
-Graduates
This is not essential, but is normally a great help in thinking through the case for a new business
-b. A formal business plan
Development of core competencies requires investment in this.
-c. All of the answers correct
How many new businesses fail within 18 months of getting started?
-c. Three out of five
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
-Recruiter
The possibilities in entrepreneurship are
-Endless
Entrepreneurship is the career for you if you have this.
-d. All of the answers correc
There are not enough employment opportunities in the formal sector. The small business sector has
the capacity to create many jobs.
-c. Inability to secure a desirable job
Entrepreneurs are always alert to opportunities.
-c. An eye for opportunity
Buy less, but are useful as in aggregate they may buy quite a lot.
-Minor customers
A pro
ile for a business would include such factors as
customer size, number of employees, type of products, and annual revenue.
-demographic pro
Typically, anonymous and try to reach as many members of a target
market as possible
-Surveys
People in your target market who are not currently looking for a solution.
-Target market users
This is not essential, but is normally a great help in thinking through the case for a new
business.
-A formal business plan
Entrepreneurs have strong desire to achieve higher goals.
-Need to achieve
Their core competency is said to be content delivery, but they are now venturing into
original content creation too.
-Netflix
Which of these questions will help you analyze the product or service from the
customer's point of view?
-What does the product achieve, avoid or preserve for the customer?
Enables you to concentrate on and solve your target market's problems.
-Outside-in approach
Which of these states the importance of core competencies?
-Both of the given choices are correct
To succeed as an entrepreneur, you must develop the ability to select and offer the
right products or services to your customers.
-a. In a competitive market
Entrepreneurs are always alert to opportunities.
-An eye for opportunity
The total cost associated with delivering goods or services to customers.
-Marketing Cost
The act of utilizing the promotional mix
-Process of promotion
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill
a position.
-Recruiter
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of
operating their own business.
-Self-confidence
How many new businesses fail within 18 months of getting started?
-Three out of five
-If your customers enjoy dealing with you, they are likely to buy more. In addition, you
can only tackle problems that customers have if you know what they are.
-What they think about you
To make a product successful, you must be.
-Both of the given choices are correct
If you have a retail outlet, you have the means of distributing a customer
comment card or
-questionnaire
Customers understand problems, but they cannot help you to move your product
forward.
-Focusing only on customers
Explicit statements from your market that declare, "I want a product to do X".
-a. Stated Needs
Truly think outside the box, stretch the limits, and are combinatorial in non-traditional
ways.
-Opportunity Recognizers
Companies have systems in place to avoid this type of customers.
-Lead
Problems with yet undefined solutions.
-d. Silent Needs
A certain amount of risk is involved in all entrepreneurial ventures, and growth is no
different.
-Risk and rewards
They may sell directly into the market but largely they need to be kept aligned to your
strategy.
-Suppliers
As an organization, they developed products that are rich in design and user
experience.
-Apple
It is critical to find a balance between prospects and customers to ensure that your
future revenue is protected, while still keeping existing customers happy.
-d. Focusing only on revenue
Companies would always give the best service and other benefits to this type of
customers.
-Gold
Your target market should be measurable, sufficiently large and
-reachable
Entrepreneurs are the persons who take decisions under uncertainty and thus they are
willing to take risk, but they never gamble with the results.
-Risk bearing
There are those people in society whose ultimate goal is to go into business at some
defined point life no matter how attractive wage employment might seem.
-To fulfill a life-long ambition
Entrepreneurs believe in their own ability to control the consequences of their
endeavor by influencing their socio-economic environment rather than leave everything
to luck.
-Locus of control
It becomes difficult especially in a service environment where labor as well as time also
has a cost factor associated with it.
-Calculating cost per customer
Your skill at this is critical to your success.
-No correct answer
People who have already purchased your product.
-Existing Customers
There are not enough employment opportunities in the formal sector. The small
business sector has the capacity to create many jobs.
-Inability to secure a desirable job
The most important advantage of having core competencies is having this.
-Long-term competitive advantage
His definition of entrepreneurship placed an emphasis on innovation.
-Joseph Schumpeter
The interaction with competitors is usually directly
-Antagonistic
What is/are the thing/s you need to know before you can sell to a potential customer?
-Who the customer's current supplier is
Those who sell non-competing products and which generally help your sales.
-Complementors
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford
The desire for status, enhanced appearance and more money are
Your brand must be powerful enough to force them out of their routines.
Select one:
a. Craft your image
b. No correct answer
c. Get known
d. Know What the Customer Wants
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Give the character depth and be genuine.
Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Be interesting, and give
d. Listen, do not just talk
Question 3
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A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer
Select one:
a. criteria
b. Reputation
c. Image
d. Branding
e. Brand
f. disruptiveness
g. impression
h. intrusion
i. logo
j. memorable
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Refers to the way your product or service appears from the outside
Select one:
a. Promotion
b. Packaging
c. advertisement
d. Positioning
e. Place
f. Price
g. copywriter
h. People
i. Product
j. marketplace
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A disruptive technology with the ability to revolutionize certain industries
Select one:
a. Shortlist
b. Revenue
c. internet
d. Budgets
e. markup
f. Supplier
g. Exhibitions
h. Interest
i. Depreciation
j. Income
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A party that supplies goods or services
Select one:
a. Supplier
b. Revenue
c. Shortlist
d. Depreciation
e. Exhibitions
f. Budgets
g. markup
h. Interest
i. Income
j. internet
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A principle or standard by which something may be judged or decide
Select one:
a. Reputation
b. disruptiveness
c. intrusion
d. criteria
e. logo
f. Branding
g. impression
h. Image
i. memorable
j. Brand
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Includes all the ways you tell your customers about your products or services and how you then
market and sell to them
Select one:
a. People
b. Product
c. Promotion
d. Positioning
e. copywriter
f. marketplace
g. Place
h. Packaging
i. advertisement
j. Price
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This entails generating ideas for new products.
Select one:
a. Ideas
b. Screen Ideas
c. Developing Market Strategy
d. Development and Testing
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. to your people and how they dress and groom
c. the way your product or service appears from the outside
d. All of the answers correct
The beliefs or opinions that are generally held about someone or something.
Select one:
a. Packaging
b. Reputation
c. Disruptiveness
d. Positioning
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Reflects the decrease in value of capital assets used to generate income
Select one:
a. Supplier
b. Budgets
c. Exhibitions
d. Revenue
e. markup
f. Depreciation
g. Interest
h. Income
i. internet
j. Shortlist
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The drive train that gets us where we are going
Select one:
a. Brand
b. Production
c. Apparatus
d. Materials
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Virtual prototype
b. Simplicity
c. Apparatus
d. Invention
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Includes all revenue streams generated by the business
Select one:
a. Interest
b. Budgets
c. Depreciation
d. markup
e. Supplier
f. internet
g. Shortlist
h. Income
i. Exhibitions
j. Revenue
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Take the time to describe the specific value and qualities of the product.
Select one:
a. Create a pricing strategy for the product
b. Define the product in detail
c. Define the promotional techniques that you will use for the product
d. Describe the targeted audience for the product
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The first visceral connection the consumer makes with the brand
Select one:
a. disruptiveness
b. Image
c. Brand
d. Branding
e. intrusion
f. impression
g. criteria
h. memorable
i. logo
j. Reputation
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The goal is developing an exchange. Force your opinion and you will end conversations before they
begin.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Ask, do not tell
d. Listen, do not just talk
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Hear the conversation first, and then participate.
Select one:
a. Ask, do not tell
b. Listen, do not just talk
c. Be interesting, and give
d. Be real, and have a story
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Includes all interest payable for debts, both short-term and long-term
Select one:
a. Shortlist
b. internet
c. Exhibitions
d. Income
e. Depreciation
f. Budgets
g. markup
h. Interest
i. Supplier
j. Revenue
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Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted
Select one:
a. sales
b. manpower
c. production
d. management
e. materials
f. apparatus
g. machine
h. manager
i. simultaneously
j. controlling
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The first visceral connection the consumer makes with the brand
Select one:
a. Manager
b. Disruptiveness
c. Positioning
d. Logo
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Figured as a percentage of the seller's cost
Select one:
a. Markup
b. Promotion
c. Price
d. Brand
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Shows the company's real bottom line.
Select one:
a. Cost of goods
b. Income
c. Net profit after taxes
d. Operating expenses
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This step provides the organization the ability to not only test the marketing, but also the product.
Select one:
a. Business Analysis
b. Test Market
c. Commercialize
d. Product Development
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Translate goals into detailed actions and interim targets
Select one:
a. Brand
b. Budgets
c. Reputation
d. Promotion
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Reward your followers with something special and exclusive
Select one:
a. Have a payoff, and say thank you
b. Ask, do not tell
c. Be interested, and respond
d. Be interesting, and give
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Recognize that place goes beyond geographic location.
Select one:
a. Describe the targeted audience for the product
b. Define the Unique Selling Proposition (USP) for the company.
c. Define the promotional techniques that you will use for the product
d. Identify the place where the product will be marketed
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A set of activities that a firm operating in a specific industry performs in order to deliver a valuable
product or service for the market.
Select one:
a. Variable costs
b. Financial projections
c. Income Statement
d. Value chain
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The two primary levers of a company's business model are pricing
Select one:
a. Profit and sales
b. Pricing and costs
c. Income and revenue
d. No correct answer
A thing that is borrowed, especially a sum of money that is expected to be paid back with interest
Select one:
a. investment
b. structure
c. Revenues
d. insurance
e. Liabilities
f. competitive
g. lender
h. creative
i. Expenses
j. loan
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Many business owners think of bookkeeping as
Select one:
a. No correct answer
b. Essential to business
c. Unwelcome chore
d. Both of the given choices are correct
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Which of these is a key financial statement?
Select one:
a. Balance sheet
b. Cash flow statement
c. Income statement
d. All of the answers correct
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Which of these is a part of a business plan?
Select one:
a. All of the answers correct
b. Market Analysis
c. Financial projections
d. Marketing Plan
e. Sales Strategy
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A bookkeeper's central role.
Select one:
a. No correct answer
b. To deposit funds from clients or patients
c. To maintain financial records for a company or organization.
d. Both of the given choices are correct
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Provide helpful information about a company's liquidity, profitability, debt, operating performance,
cash flow and investment valuation.
Select one:
a. Sales forecast
b. Loan of investment capital
c. Financial ratios
d. Business plan
Question 7
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Why it is important to keep records?
Select one:
a. Keeping track of business transactions
b. Filing taxes
c. All of the answers correct
d. Future reference
e. Compiling final accounts
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Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Select one:
a. Transaction
b. Inventory
c. Sales
d. Cashbook
e. Purchases
f. Debtors
g. Bookkeeping
h. Equity
i. Records
j. Cash
Question 9
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Which of these are included in a business record?
Select one:
a. Employment contracts
b. All of the answers correct
c. Accounting source documents
d. Meeting minutes
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Administration
b. All of the answers correct
c. Accounting
d. Office Communication
This is when a company purchases a fixed asset and expenses it over the entire period of its
planned use, not just in the year purchased
Select one:
a. Records
b. Depreciation
c. Intangible
d. Inventory-reporting
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The arrangement of and relations between the parts or elements of something complex
Select one:
a. Liabilities
b. lender
c. competitive
d. loan
e. Expenses
f. Revenues
g. investment
h. structure
i. creative
j. insurance
Question 3
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Record keeping is important in a business for it is one the many ways to inform the entrepreneur
how the business is doing.
Select one:
True
False
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Entity that advances cash to a borrower for a stated period and for a fixed or variable rate of interest
Select one:
a. Expenses
b. Lender
c. Investment
d. Liabilities
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Shows what types of employees you have along with what they will cost in terms of salary and
wages, health insurance, retirement plan contributions, workers compensation insurance,
unemployment insurance, and Social Security and Medicare taxes.
Select one:
a. Business record
b. Personnel Plan
c. Cash flow statement
d. Sales Forecast
Question 6
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Your financial statements should include an income statement, a balance sheet and a _____
statement
Select one:
a. variable
b. inventory-reporting
c. income
d. intangible
e. sales
f. cash-flow
g. long-term
h. fixed
i. current
j. depreciation
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This kind of business owner will know his business inside and out and be aware of when it is prudent
to cut corners and when it is not.
Select one:
a. Both Perceptive and Savvy
b. Either Perceptive and Savvy
c. Savvy
d. Perceptive
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These must be entered in the accounting software program on a daily basis so account balances
accurately reflect income and outgo.
Select one:
a. Business records
b. Production records
c. Purchases
d. Financial transactions
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They are based on your assumptions about how your business will perform.
Select one:
a. Pro forma statements
b. Income statement
c. Both of the given choices are correct
d. No correct answer
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This is where you track any raw materials or finished goods that you buy for your business
Purchases
Answer:
Question 11
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Managing this account does not take a lot of time and is important to investors and lenders who want
to track how well the company has done over time.
Select one:
a. Payroll Expenses
b. Current liabilities
c. Loans Payable
d. Retained earnings
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Which of these are included in a business record?
Select one:
a. Meeting minutes
b. Accounting source documents
c. All of the answers correct
d. Employment contracts
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This is the gross revenue generated from the sale of clothing less returns and allowances
Select one:
a. inventory-reporting
b. intangible
c. variable
d. sales
e. income
f. depreciation
g. cash-flow
h. current
i. long-term
j. fixed
Question 14
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These primarily consist of the purchase or sale of equipment.
Select one:
a. Net cash flow from investing activities
b. Net change in cash and marketable activities
c. Net cash flow from operating activities
d. Net cash flow from financing activities
Question 15
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A bookkeeper's central role.
Select one:
a. Both of the given choices are correct
b. No correct answer
c. To maintain financial records for a company or organization.
d. To deposit funds from clients or patients
Question 16
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These are the assets in a business that can be converted to cash in one year or less
Select one:
a. inventory-reporting
b. current
c. depreciation
d. income
e. fixed
f. intangible
g. sales
h. long-term
i. variable
j. cash-flow
Question 17
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Products you have in stock to sell are like money sitting on a shelf and must be carefully accounted
for and tracked.
Select one:
a. Bookkeeping
b. Debtors
c. Sales
d. Inventory
e. Purchases
f. Cash
g. Records
h. Transaction
i. Cashbook
j. Equity
Question 18
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The action or process of investing money for profit or material result
Select one:
a. loan
b. Revenues
c. investment
d. competitive
e. structure
f. Liabilities
g. creative
h. Expenses
i. lender
j. insurance
Question 19
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A bookkeeper's central role is to maintain financial records for a company or organization.
Select one:
True
False
Question 20
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Accounting
b. All of the answers correct
c. Office Communication
d. Administration
The marketing mix can be divided into four groups of variables commonly known as the four P's.
Select one:
a. True
b. False
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Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:
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The 4P's of marketing has no weaknesses.
Select one:
a. True
b. False
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The most successful companies pick a competitive position from which they know their brands can
survive.
Select one:
a. False
b. True
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The income statement is designed to convert the accrual basis of accounting used to prepare the
income statement and balance sheet back to a cash basis.
Select one:
a. True
b. False
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Budgeting only the income statement also allows a full analysis of the effect of potential capital
expenditures on your financial picture.
Select one:
a. True
b. False
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The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
Marketing Mix
Answer:
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Records are a legal requirement.
Select one:
a. False
b. True
Question 11
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A bookkeeper must meet with department supervisors and other managers to discuss budget needs
and inventory demands.
Select one:
a. Accounting
b. Administration
c. All of the answers correct
d. Office Communication
Question 12
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Every business needs a reason for their customers to buy from them and not their competitors.
Question 13
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Cost of goods, commissions or discounts, variable and fixed expenses.
Select one:
a. Current liabilities
b. Gross profit
c. Business expenses
d. Fixed assets
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The most successful companies pick this from which they know their brands can win.
competitive
Answer:
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Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
Answer:
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A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
Product Development
Answer:
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Your inability to select, recruit, hire and retain the proper people, with the skills and abilities to do the
job you need to have done, is more important than everything else put together.
Select one:
a. True
b. False
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Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.
Select one:
a. Have a payoff, and say thank you
b. Be interested, and respond
c. Be interesting, and give
d. Ask, do not tell
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Measures all your revenue sources vs. business expenses for a given time period.
Income Statement
Answer:
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Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Income
b. Cost of goods
c. Gross profit margin
d. Operating expenses
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The most effective financial budget includes both a short-range, month-to-month plan for at least a
calendar year and a long-range, quarter-to-quarter plan of at least three years that you use for
financial statement reporting. It should be prepared during the two months preceding the fiscal year-
end to allow ample time for sufficient information gathering.
Select one:
a. False
b. True
Question 22
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This is the biggest cost of all for many businesses.
Select one:
a. Accounts Receivable
b. Loans Payable
c. Accounts Payable
d. Payroll Expenses
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Packaging refers to
Select one:
a. All of the answers correct
b. the way your product or service appears from the outside
c. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
d. to your people and how they dress and groom
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A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
Value Chain
Answer:
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Indicate how similar products are selling in the marketplace, using the market research that you
have collected.
Select one:
a. Define the product in detail
b. Define the promotional techniques that you will use for the product
c. Create a pricing strategy for the product
d. Describe the targeted audience for the product
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The set of controllable, tactical marketing tools that a company uses to produce a desired response
from its target market.
Marketing Mix
Answer:
Question 28
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Promotion refers to the way your product or service appears from the outside.
Select one:
a. True
b. False
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Estimates of the future financial performance of a business.
Financial projections
Answer:
Question 30
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This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Costs of goods sold
b. Net profit before taxes
c. Net profit after taxes
d. Operating expenses
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Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
Cash-Flow Statement
Answer:
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Manpower is fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
Select one:
a. True
b. False
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An entrepreneur should maintain records to meet his or her business requirements.
Select one:
a. True
b. False
Question 34
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Your projections should be
Select one:
a. Overly cautious worst-case scenarios
b. All of the answers correct
c. Realistic in-between
d. Overly optimistic best-case scenarios
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Where your product or service is actually sold
Select one:
a. Market Place
b. Both of the given choices are correct
c. Place
d. No correct answer
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Hear the conversation first, and then participate.
Select one:
a. Be interesting, and give
b. Be real, and have a story
c. Ask, do not tell
d. Listen, do not just talk
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It is important to develop this before you start the naming process.
brand strategy
Answer:
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A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
Prototype
Answer:
Question 39
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Combining the elements of these provides you with a clear focus for marketing a product and for
satisfying the objectives a company has for the product.
Select one:
a. Product, price, place promotion
b. Pricing strategy and promotional techniques
c. 7P's of Marketing
d. Marketing Mix and Marketing Strategy
Question 40
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A marketing strategy that aims to make a brand occupy a distinct position, relative to competing
brands, in the mind of the customer
Select one:
a. All of the answers correct
b. Positioning
c. Promotion
d. Interest
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All material needed to clean and package are always available and are placed to minimize effort.
Select one:
a. False
b. True
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The way in which a company generates revenue and makes a profit from company
operations.
Business Model
Answer:
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A strong relationship will only benefit the supplier.
Select one:
a. True
b. False
Question 44
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Give the character depth and be genuine.
Select one:
a. Ask, do not tell
b. Be real, and have a story
c. Listen, do not just talk
d. Be interesting, and give
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The process of assessing the viability of a new good or service through research conducted directly
with the consumer that allows a company to discover the target market and record opinions and
other input from consumers regarding interest in the product.
Answer:
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The balance sheet provides a snapshot of the business's assets, liabilities and owner's equity for a
given time.
Select one:
a. False
b. True
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Which of these is characteristic of a Cash-Flow Statement?
Select one:
a. Tracks the effects of changes in balance sheet accounts
b. Most useful financial management tools
c. All of the answers correct
d. Measures financial activity over a period
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A credit check will help reassure you that they will not go out of business when you need them most.
Select one:
a. True
b. False
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This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Test Market
b. Product Development
c. Business Analysis
d. Commercialize
Question 50
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An increase in prices can cause sales to drop.
Select one:
a. True
b. False
Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Minor customers
b. Major customers
c. Competitors
d. Suppliers
Question 2
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Besides the inability to secure any type of employment this is the most basic reason for
self-employment.
Select one:
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Psychographic
The desire for status, enhanced appearance and more money are examples of this variable.
Question 4
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reachable
Question 5
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What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. If buying from you would you offer the customer any benefits
Question 6
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Select one:
a. Silent need
b. Outside-in approach
c. No correct answer
d. Stated need
Question 7
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Select one:
a. Duration
b. Growth
c. Ability
d. Risks
Question 8
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.
Select one:
a. Locus of control
b. Need to achieve
c. Risk bearing
d. No correct answer
Question 9
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Explicit statements from your market that declare, "I want a product to do X".
Select one:
b. Stated Needs
c. Market Forecast
d. Marketing Effort
Question 10
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Select one:
a. Friendly
b. Hostile
c. Pleasant
d. Antagonistic
Question 11
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If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
Select one:
Question 12
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Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. Self-confidence
Question 13
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Select one:
a. Product Concept
b. Distribution cost
c. Profit tiers
d. Marketing Cost
Question 14
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People in your target market who are not currently looking for a solution.
Select one:
d. Strategic Mindset
Question 15
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Select one:
a. Silent needs
d. Need to achieve
Question 16
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Select one:
a. Process of promotion
b. Marketing Cost
c. Distribution cost
d. Profit tiers
Question 17
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Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.
Select one:
a. Opportunity Recognizers
b. Focus on profits
d. Business Plan
Question 18
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Select one:
Question 19
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If I had asked people what they wanted, they would have said faster horses.
Select one:
a. Michael Smith
b. Henry Ford
c. J.B. Say
d. Jonathan Bender
Question 20
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To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.
Select one:
b. In a competitive market
Question 21
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This is not essential, but is normally a great help in thinking through the case for a new business.
Select one:
a. No correct answer
d. A market research
Question 22
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b. No correct answer
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Select one:
a. Long term
d. No correct answer
Question 24
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Companies would always give the best service and other benefits to this type of customers.
Select one:
a. Lead
b. Iron
c. Platinum
d. Gold
Question 25
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Select one:
a. Customer
c. Existing Customers
d. No correct answer
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Select one:
a. Thirty-five
c. Five
d. Three
Question 27
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It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
Select one:
a. Technical/technology capabilities
b. Opportunity Recognizers
Question 28
If you have a retail outlet, you have the means of distributing a customer comment card or Answer
questionnaire
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demographic
A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.
Question 30
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Select one:
a. Customers
c. Existing Customers
d. No correct answer
Question 31
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Select one:
a. Iron
b. Platinum
c. Lead
d. Gold
Question 32
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Select one:
a. Core Capabilities
b. Competitive Advantage
c. Technical Capabilities
d. Core Competency
Question 33
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Customers understand problems, but they cannot help you to move your product forward.
Select one:
Question 34
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Select one:
a. Marketing Cost
c. Target Market
d. Distribution cost
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If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.
Select one:
Question 36
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Helps in growing branches of different businesses and then these businesses grow products as fruit.
Select one:
c. No correct answer
Question 37
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Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
Select one:
a. Teacher
b. Recruiter
c. Business Reporter
d. Sales
Question 38
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Select one:
a. No correct answer
c. Indicator that resources are being used in the right places in the right amount
Question 39
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Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
Select one:
a. Self-confidence
b. Risk bearing
c. Need to achieve
d. Locus of control
Question 40
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Select one:
b. Opportunity Recognizers
d. Stated needs
Question 41
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There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
Select one:
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Select one:
a. Focus groups
c. Interviews
d. Surveys
Question 43
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Select one:
a. No correct answer
Question 44
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Which of these questions will help you analyze the product or service from the customer's point of
view?
Select one:
a. Can you see yourself selling this product or service for the next five to 10 years?
c. What does the product achieve, avoid or preserve for the customer?
d. Is there a real demand for the product at the price you will have to charge?
Question 45
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
a. Math to business
b. History to innovation
Question 46
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Select one:
a. Business Idea
b. Raw Materials
c. Legal Issues
Question 48
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Select one:
a. No correct answer
b. Silent Needs
c. Both of the given choices are correct
d. Stated Needs
Question 49
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The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.
Select one:
a. Marketing Cost
b. Target Market
c. Distribution cost
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Answer
Surveys
Typically, anonymous and try to reach as many members of a target market as possible
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The most successful companies pick this from which they know their brands can win.
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Fixed expenses are recorded as cost of goods sold. Variable expenses are counted as
operating expenses.
Select one:
a. False
b. True
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Measures all your revenue sources vs. business expenses for a given time period.
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The beliefs or opinions that are generally held about someone or something.
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The income statement is designed to convert the accrual basis of accounting used to
prepare the income statement and balance sheet back to a cash basis.
Select one:
a. False
b. True
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Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:
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brand
Answer:
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The balance sheet provides a snapshot of the business's assets, liabilities and owner's
equity for a given time.
Select one:
a. True
b. False
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Packaging refers to
Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and
every single visual element about your company
b. All of the answers correct
c. the way your product or service appears from the outside
d. to your people and how they dress and groom
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Not the same as a prototype, but some manufacturers try to sell them as such.
Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity
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Purchases is where you track all incoming revenue from what you sell.
Select one:
a. False
b. True
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Includes all the ways you tell your customers about your products or services and how
you then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion
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Fundamental in establishing the proper policies, leadership, clear guidelines, work
discipline, effective solution methods plus the proper work culture.
management
Answer:
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The most effective financial budget includes both a short-range, month-to-month plan
for at least a calendar year and a long-range, quarter-to-quarter plan of at least three
years that you use for financial statement reporting. It should be prepared during the
two months preceding the fiscal year-end to allow ample time for sufficient
information gathering.
Select one:
a. False
b. True
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Refers to the way your product or service appears from the outside
Select one:
a. No correct answer
b. Machine
c. Packaging
d. Expenses
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One of the most powerful financial tools available to any small-business owner.
Select one:
a. Financial budget
b. Business models
c. Business Budgeting
d. Investment Model
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A first, typical or preliminary model of something, especially a machine, from which other
forms are developed or copied.
prototype
Answer:
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The goal is developing an exchange. Force your opinion and you will end
conversations before they begin.
Select one:
a. Be interesting, and give
b. Listen, do not just talk
c. Ask, do not tell
d. Be real, and have a story
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The first step in developing a financial management system is the creation of financial
statements.
Select one:
a. True
b. False
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Unique from their competition and often become among the most memorable.
obscure brand names
Answer:
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Promotion refers to the way your product or service appears from the outside.
Select one:
a. False
b. True
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After you choose your great brand name, you can create your logo and this.
corporate identity
Answer:
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The most successful companies pick a competitive position from which they know
their brands can survive.
Select one:
a. True
b. False
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These selling, generaland administrative expenses are necessary to run the business.
Select one:
a. Operating expenses
b. Net profit before taxes
c. Costs of goods sold
d. Net profit after taxes
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A series of steps that includes the conceptualization, design, development and marketing of
brand new or nearly branded products or services.
product development
Answer:
Question 46
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This kind of business owner will know his business inside and out and be aware of
when it is prudent to cut corners and when it is not.
Select one:
a. Savvy
b. Either of the given choices are correct
c. Perceptive
d. Both of the given choices are correct
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A marketing strategy that aims to make a brand occupy a distinct position, relative to
competing brands, in the mind of the customer
Select one:
a. Positioning
b. Promotion
c. Interest
d. All of the answers correct
CREATED BY: JOSHUA FRANCISCO
Remember to list your work experiences in reverse chronological order and only list experience
that is relevant to the job you are applying for.
TRUE
He revised the notion of work ethic as a means of management control that delude workers
about the actual reality for accumulated advantage, which is a form of avarice.
Frederick Winslow Taylor
The duty of every employer to give his employees not less than _______ minutes time-off for
their regular meals.
60
_________ focuses on your abilities and skills and is more suitable for those with an expert
level of experience.
FUNCTIONAL FORMAT
A resume is a means of not advertising yourself to get a job that you want and will give a short
impression about you to the employers whether you attain their standards or not.
FALSE
Make sure that the portfolio is carefully laid out and in the correct order.
TRUE
A portfolio is a set of pictures by someone, or photographs of examples of their work, which they
use when entering competitions or applying for work.
TRUE
Combination format is generally reserved for beginners with less experience in a particular
industry.
FALSE
Place the best and most relevant work first and start and finish with strong pieces of work on
your portfolio.
TRUE
A behavior of a single individual or a group that has led to a systematic lack of productivity,
reliability, accountability and a growing sphere of unprofessional/unhealthy relationships.
Negative Work Ethic
The Php 426 combined rate is locally referred to in the Philippines as "ANSWER" due to this
regional disparity.
MANILA RATE
Professional Profile is also the most flexible of the three styles as it can be formatted as short
paragraph of bullet-point list.
TRUE
If an item is too large to take to the interview you can bring it to show with close ups to elicit
details.
FALSE
It is a set of pictures by someone, or photographs of examples of their work, which they use
when entering competitions or applying for work.
Portfolio
The _____ governs employment practices and labor relations in the Philippines.
Labor Code of the Philippines
Credentials are documents that state the abilities and experience of a person and show that the
person is qualified for a particular job or activity.
TRUE
Having a solid education section doesn’t helps to display the foundation of your knowledge and
expertise.
FALSE
It is important to bring energy and enthusiasm to the interview and to ask questions and it is
about making a new friend.
FALSE
Chronological format is more of traditional format and is what you are most likely to come
across.
FALSE
A belief that work, hard work and diligence has a moral benefit and an inherent ability, virtue or
value to strengthen character.
Work Ethic
While chronological places emphasis on career progression, a functional format focuses on your
abilities and skills.
TRUE
This is the more traditional format of a resume and is flexible and can be used for applicants
with any level of experience.
Reverse-Chronological
He states that "what was once understood as the work ethic—not just hard work but also a set
of accompanying virtues, whose crucial role in the development and sustaining of free markets
too few now recall".
Steven Malanga
All employees have the right to have a _______ consecutive hours of rest day after every 6
days of work.
24
Functional format is more suitable for those with an expert level of experience.
TRUE
Practice good nonverbal communication is one of the necessary skills on job interview.
TRUE
The curriculum vitae including your interests and any evidence of project management skills can
be included in a portfolio.
TRUE
_____ can also include budget sheets, idea pitches and marketing materials.
PRODUCTION PORTFOLIO
The qualifications summary is a bullet point list (ranging from 4 to 6 points) of your most
outstanding career achievements.
TRUE
During interview, asking question is not wrong because it also gives you the opportunity to find
out if this is the right place for you.
TRUE
Overconfidence is not bad if you are putting on a performance to demonstrate your ability.
FALSE
As for overseas employment of Filipinos, foreign employers are not allowed to directly hire
Philippine nationals except through board and entities authorized by the Answer.
SECRETARY OF LABOR
Include your GPA from 5.0, round up to the first decimal place, and use this format: GPA:
3.5/4.0.
FALSE
A written statement of your educational and work experience.
RESUME
Production portfolios cannot be included such as budget sheets, idea pitches and marketing
materials
FALSE
Under whose regime the Labor Code of the Philippines does took effect?
FERDINAND MARCOS
Functional format is flexible and can be used for applicants with any level of experience.
FALSE
.
SAGOT SA ENTRE EXAM
Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Minor customers
b. Major customers
c. Competitors
d. Suppliers
Question 2
Answer saved
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Besides the inability to secure any type of employment this is the most basic reason for self-employment.
Select one:
Question 3
Answer saved
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Answer
Psychographic
The desire for status, enhanced appearance and more money are examples of this variable.
Question 4
Answer saved
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reachable
Question 5
Answer saved
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What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. If buying from you would you offer the customer any benefits
Question 6
Answer saved
Question text
Select one:
a. Silent need
b. Outside-in approach
c. No correct answer
d. Stated need
Question 7
Answer saved
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Select one:
a. Duration
b. Growth
c. Ability
d. Risks
Question 8
Answer saved
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take risk,
but they never gamble with the results.
Select one:
a. Locus of control
b. Need to achieve
c. Risk bearing
d. No correct answer
Question 9
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Explicit statements from your market that declare, "I want a product to do X".
Select one:
b. Stated Needs
c. Market Forecast
d. Marketing Effort
Question 10
Question text
Select one:
a. Friendly
b. Hostile
c. Pleasant
d. Antagonistic
Question 11
Answer saved
Question text
If you know how your customers view your competition, you stand a much better chance of staying ahead
of your rivals.
Select one:
a. What they think about you
Question 12
Answer saved
Question text
Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. Self-confidence
Question 13
Answer saved
Question text
Select one:
a. Product Concept
b. Distribution cost
c. Profit tiers
d. Marketing Cost
Question 14
Not yet answered
Question text
People in your target market who are not currently looking for a solution.
Select one:
b. Market Segment
d. Strategic Mindset
Question 15
Answer saved
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Select one:
a. Silent needs
d. Need to achieve
Question 16
Answer saved
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a. Process of promotion
b. Marketing Cost
c. Distribution cost
d. Profit tiers
Question 17
Answer saved
Question text
Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.
Select one:
a. Opportunity Recognizers
b. Focus on profits
d. Business Plan
Question 18
Answer saved
Question text
Select one:
Answer saved
Question text
If I had asked people what they wanted, they would have said faster horses.
Select one:
a. Michael Smith
b. Henry Ford
c. J.B. Say
d. Jonathan Bender
Question 20
Answer saved
Question text
To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your customers.
Select one:
b. In a competitive market
Question 21
Answer saved
Question text
This is not essential, but is normally a great help in thinking through the case for a new business.
Select one:
a. No correct answer
d. A market research
Question 22
Question text
Select one:
b. No correct answer
Question 23
Answer saved
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Select one:
a. Long term
c. Occasionally
d. No correct answer
Question 24
Answer saved
Question text
Companies would always give the best service and other benefits to this type of customers.
Select one:
a. Lead
b. Iron
c. Platinum
d. Gold
Question 25
Question text
Select one:
a. Customer
c. Existing Customers
d. No correct answer
Question 26
Answer saved
Question text
a. Thirty-five
c. Five
d. Three
Question 27
Answer saved
Question text
It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
Select one:
a. Technical/technology capabilities
b. Opportunity Recognizers
Question 28
Question text
If you have a retail outlet, you have the means of distributing a customer comment card or Answer
questionnaire
.
Question 29
Answer saved
Question text
Answer
demographic
A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.
Question 30
Answer saved
Question text
Select one:
a. Customers
c. Existing Customers
d. No correct answer
Question 31
Answer saved
Question text
Companies have systems in place to avoid this type of customers.
Select one:
a. Iron
b. Platinum
c. Lead
d. Gold
Question 32
Answer saved
Question text
Select one:
a. Core Capabilities
b. Competitive Advantage
c. Technical Capabilities
d. Core Competency
Question 33
Answer saved
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Customers understand problems, but they cannot help you to move your product forward.
Select one:
Answer saved
Question text
Select one:
a. Marketing Cost
c. Target Market
d. Distribution cost
Question 35
Answer saved
Question text
If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.
Select one:
Question 36
Question text
Helps in growing branches of different businesses and then these businesses grow products as fruit.
Select one:
c. No correct answer
Question 37
Answer saved
Question text
Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
Select one:
a. Teacher
b. Recruiter
c. Business Reporter
d. Sales
Question 38
Answer saved
Question text
Select one:
a. No correct answer
c. Indicator that resources are being used in the right places in the right amount
Answer saved
Question text
Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
Select one:
a. Self-confidence
b. Risk bearing
c. Need to achieve
d. Locus of control
Question 40
Answer saved
FlaggedRemove flag
Question text
Select one:
b. Opportunity Recognizers
d. Stated needs
Question 41
Answer saved
There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
Select one:
Question 42
Answer saved
Question text
Attempt to get an understanding of a specific market segment by questioning eight to 12 members of that
group to discover what psychographic and behavioristic factors might motivate the entire group.
Select one:
a. Focus groups
c. Interviews
d. Surveys
Question 43
Question text
Select one:
a. No correct answer
b. Long-term competitive advantage
Question 44
Answer saved
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Which of these questions will help you analyze the product or service from the customer's point of view?
Select one:
a. Can you see yourself selling this product or service for the next five to 10 years?
c. What does the product achieve, avoid or preserve for the customer?
d. Is there a real demand for the product at the price you will have to charge?
Question 45
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
a. Math to business
b. History to innovation
Question 46
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Select one:
Question 47
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Select one:
a. Business Idea
b. Raw Materials
c. Legal Issues
Question 48
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Select one:
a. No correct answer
b. Silent Needs
c. Both of the given choices are correct
d. Stated Needs
Question 49
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The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.
Select one:
a. Marketing Cost
b. Target Market
c. Distribution cost
Question 50
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Answer
Surveys
Typically, anonymous and try to reach as many members of a target market as possible
Second file
Most customers think of you in terms of a single attribute, either positive or negative.
Attribution theory
Answer:
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Test Market
b. Commercialize
c. Product Development
d. Business Analysis
Measures all your revenue sources vs. business expenses for a given time period.
income statement
Answer:
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If you need to choose a great brand name for your product, service or business, start by
considering the importance of the name in this.
branding efforts
Answer:
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Shows the company's real bottom line.
Select one:
a. Operating expenses
b. Income
c. Net profit after taxes
d. Cost of goods
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The 4P's of marketing has no weaknesses.
Select one:
a. False
b. True
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To succeed, you need to know this about your brand.
true perception
Answer:
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This is the biggest cost of all for many businesses.
Select one:
a. Payroll Expenses
b. Accounts Payable
c. Accounts Receivable
d. Loans Payable
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This figure represents the amount of income earned by the business before paying taxes.
Select one:
a. Costs of goods sold
b. Operating expenses
c. Net profit before taxes
d. Net profit after taxes
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Implies the person behind the brand name has a credibility to be in this business, a pride of
workmanship and a moral standard.
family name
Answer:
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The most successful companies pick this from which they know their brands can win.
competitive position
Answer:
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The set of controllable, tactical marketing tools that a company uses to produce a desired
response from its target market.
marketing mix
Answer:
Every business needs a reason for their customers to buy from them and not their
competitors.
Unique Sales propositon
Answer:
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The marketing mix can be divided into four groups of variables commonly known as the four
P's.
Select one:
a. True
b. False
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The best suppliers will want to talk with you regularly to find out what needs you have and
how they can serve you better.
Select one:
a. False
b. True
The beliefs or opinions that are generally held about someone or something.
reputation
Answer:
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Which of these is an example of a bookkeeping account?
Select one:
a. All of the answers correct
b. Loans Payable
c. Accounts Receivable
d. Accounts Payable
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The most effective financial budget includes both a short-range, month-to-month plan for at
least a calendar year and a long-range, quarter-to-quarter plan of at least three years that
you use for financial statement reporting. It should be prepared during the two months
preceding the fiscal year-end to allow ample time for sufficient information gathering.
Select one:
a. True
b. False
Designed to convert the accrual basis of accounting used to prepare the income statement
and balance sheet back to a cash basis.
cash flow statement
Answer:
A specific, defined series of activities used in marketing a new or changed product or
service, or in using new marketing channels and methods.
Marketing campaign
Answer:
Includes all the ways you tell your customers about your products or services and how you
then market and sell to them
Select one:
a. Advertisement
b. Convergent
c. Production
d. Promotion
What you plan to sell, and what will convince people to buy.
Select one:
a. Gross margin model
b. Operating model
c. Revenue model
d. Working capital model
A set of activities that a firm operating in a specific industry performs in order to deliver a
valuable product or service for the market.
value chain
Answer:
Marketing Strategy is designed to meet the company's marketing objectives by providing its
customers with value.
Select one:
a. True
b. False
Designed to meet the company's marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
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Hear the conversation first, and then participate.
Select one:
a. Be real, and have a story
b. Be interesting, and give
c. Listen, do not just talk
d. Ask, do not tell
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A written report of the financial condition of a firm.
Financial statement
Answer:
Designed to meet the company’s marketing objectives by providing its customers with
value.
Marketing Strategy
Answer:
Discovered the most important factor applied by the best companies was that they first "got
the right people on the bus and the wrong people off the bus."
Select one:
a. Jack Trout
b. Al Reis
c. Jim Collins
d. Thomas J. Watson, Sr.
This step reviews the sales, costs and profit projections of the new product to decide if the
organizational goals are met.
Select one:
a. Business Analysis
b. Commercialize
c. Test Market
d. Product Development
Budgeting only the income statement also allows a full analysis of the effect of potential
capital expenditures on your financial picture.
Select one:
a. True
b. False
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The most successful companies pick a competitive position from which they know their
brands can survive.
Select one:
a. False
b. True
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Hear a person's need, and then share expertise in a personal way that is motivated other
than to help.
Select one:
a. Be interesting, and give
b. Have a payoff, and say thank you
c. Ask, do not tell
d. Be interested, and respond
Provides a snapshot of the business's assets, liabilities and owner's equity for a given time.
balance sheet
Answer:
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Include all overhead and labor expenses associated with the operations of the business.
Select one:
a. Cost of goods
b. Income
c. Gross profit margin
d. Operating expenses
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Which of these should be included in your financial statements?
Select one:
a. Income statement
b. Balance sheet
c. Cash-flow statement
d. All of the answers correct
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Things that change based on the amount of product being made and are incurred as a direct
result of producing the product.
Production cost
Answer:
demographic
A profile for a business would include such factors as customer size, number of employees, type of
products, and annual revenue.
Question 2
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There are not enough employment opportunities in the formal sector. The small business sector has the
capacity to create many jobs.
Select one:
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Those who sell non-competing products and which generally help your sales.
Select one:
a. Competitors
b. Complementors
c. Influencers
d. Substitutors
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Select one:
a. Gold
b. Iron
c. Platinum
d. Lead
Question 5
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Companies would always give the best service and other benefits to this type of customers.
Select one:
a. Iron
b. Platinum
c. Gold
d. Lead
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Answer
reachable
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Buy less, but are useful as in aggregate they may buy quite a lot.
Select one:
a. Major customers
b. Competitors
c. Suppliers
d. Minor customers
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Truly think outside the box, stretch the limits, and are combinatorial in non-traditional ways.
Select one:
c. Opportunity Recognizers
d. Need to achieve
Question 9
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Entrepreneurs must demonstrate this characteristic in order to cope with all the risks of operating their
own business.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. Self-confidence
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Select one:
a. Core Capabilities
b. Core Competency
c. Competitive Advantage
d. Technical Capabilities
Question 11
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Entrepreneurs most likely have a keen sense of what type of person is needed to fulfill a position.
Select one:
a. Teacher
b. Recruiter
c. Sales
d. Business Reporter
Question 12
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If you know what makes them tick, you can serve them in the way they prefer.
Select one:
Question 13
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Select one:
Question 14
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When teaching the entrepreneurial side, which one should you focus on?
Select one:
c. Math to business
d. History to innovation
Question 15
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Select one:
a. Silent Needs
b. Stated Needs
d. No correct answer
Question 16
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As an organization, they developed products that are rich in design and user experience.
Select one:
a. Netflix
b. NEC
c. Apple
d. Canon
Question 17
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The costs incurred to deliver the product from the production unit to the end user. It is a broad
terminology and it includes several costs.
Select one:
a. Target Market
b. Marketing Cost
c. Distribution cost
Question 18
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Customers understand problems, but they cannot help you to move your product forward.
Select one:
Question 19
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Psychographic
The desire for status, enhanced appearance and more money are examples of this variable.
Question 20
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It is critical to find a balance between prospects and customers to ensure that your future revenue is
protected, while still keeping existing customers happy.
Select one:
Question 21
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Successful entrepreneurs always have the profit margin in sight and know that their business success is
measured by profits.
Select one:
a. Opportunity Recognizers
c. Focus on profits
d. Business Plan
Question 22
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They may sell directly into the market but largely they need to be kept aligned to your strategy.
Select one:
a. Major customers
b. Minor customers
c. Competitors
d. Suppliers
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If I had asked people what they wanted, they would have said faster horses.
Select one:
a. Henry Ford
b. Jonathan Bender
c. J.B. Say
d. Michael Smith
Question 24
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If your customers enjoy dealing with you, they are likely to buy more. In addition, you can only tackle
problems that customers have if you know what they are.
Select one:
Question 25
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Entrepreneurs have strong desire to achieve higher goals.
Select one:
b. Silent needs
c. Need to achieve
Question 26
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A certain amount of risk is involved in all entrepreneurial ventures, and growth is no different.
Select one:
a. Risk bearing
Question 27
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Select one:
a. Thirty-five
b. Three out of five
c. Three
d. Five
Question 28
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There are those people in society whose ultimate goal is to go into business at some defined point life
no matter how attractive wage employment might seem.
Select one:
Question 29
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Select one:
a. Profit tiers
b. Distribution cost
c. Marketing Cost
d. Product Concept
Question 30
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Select one:
b. Occasionally
c. No correct answer
d. Long term
Question 31
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Select one:
a. Marketing Cost
b. Process of promotion
c. Profit tiers
d. Distribution cost
Question 32
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What is/are the thing/s you need to know before you can sell to a potential customer?
Select one:
a. If buying from you would you offer the customer any benefits
Question 33
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Select one:
a. Indicator that resources are being used in the right places in the right amount
d. No correct answer
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This is not essential, but is normally a great help in thinking through the case for a new business.
Select one:
b. No correct answer
c. A market research
Question 35
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Select one:
a. Interviews
b. Focus groups
d. Surveys
Question 36
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It becomes difficult especially in a service environment where labor as well as time also has a cost factor
associated with it.
Select one:
a. Technical/technology capabilities
b. Calculating cost per customer
c. Opportunity Recognizers
Question 37
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If you know how your customers view your competition, you stand a much better chance of staying
ahead of your rivals.
Select one:
Question 38
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Select one:
a. Growth
b. Ability
c. Risks
d. Duration
Question 39
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Select one:
Question 40
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Answer
Surveys
Typically, anonymous and try to reach as many members of a target market as possible
Question 41
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Besides the inability to secure any type of employment this is the most basic reason for self-
employment.
Select one:
Question 42
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Select one:
a. Stated need
b. Outside-in approach
c. Silent need
d. No correct answer
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a. No correct answer
c. Existing Customers
d. Customers
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Entrepreneurs are the persons who take decisions under uncertainty and thus they are willing to take
risk, but they never gamble with the results.
Select one:
a. Need to achieve
b. Locus of control
c. Risk bearing
d. No correct answer
Question 45
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Their core competency is said to be content delivery, but they are now venturing into original content
creation too.
Select one:
a. Apple
b. Canon
c. Netflix
d. NEC
Question 46
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Select one:
b. Distribution cost
c. Marketing Cost
d. Target Market
Question 47
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Select one:
a. Rotte MacClellan
b. M. M. P. AKhouri
c. J.B. Say
d. Joseph Schumpeter
Question 48
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Which of these questions will help you analyze the product or service from the customer's point of
view?
Select one:
a. What does the product achieve, avoid or preserve for the customer?
c. Is there a real demand for the product at the price you will have to charge?
d. Can you see yourself selling this product or service for the next five to 10 years?
Question 49
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Entrepreneurs believe in their own ability to control the consequences of their endeavor by influencing
their socio-economic environment rather than leave everything to luck.
Select one:
a. Self-confidence
b. Risk bearing
c. Need to achieve
d. Locus of control
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Explicit statements from your market that declare, "I want a product to do X".
Select one:
a. Stated Needs
c. Marketing Effort
d. Market Forecast
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