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Plastic and Economy
Plastic and Economy
without it. Despite the growth it has enjoyed for decades, the detriment
caused to society and the environment by its abundance can no longer be
ignored. With 13,000 pieces of plastic litter found in every square kilometre
of ocean, and the manufacture of four plastic bottles producing a level
of greenhouse gas emissions equivalent to travelling one mile in a medium-
sized petrol car, there has never been a more pressing time to reinvent
traditionally linear modes of production.
Antoine Frérot, CEO of Veolia, notes the steep increase in plastic production
over the last half-century, from 15 million tonnes during the 1960s to a
reported 311 million tonnes in 2014. This figure is expected to triple by 2050,
when plastic production may account for 20% of global annual oil
consumption.
With this new plastics opportunity in mind, could plastic become its own
solution? If the cornerstone of circular economy thinking is applied to plastics;
if economic growth is decoupled from limited natural resource use; and if new
ways are found to reuse plastic products already in existence - the versatility
of plastic may span new heights, create new value for businesses and protect
and future-proof our planet.
The era which we are entering, known as the Fourth Industrial Revolution, is
defined largely by rapidly developing technological capabilities. The World
Economic Forum and Accenture Strategy have identified three types of
technologies that support the transition to a circular economy, which span the
digital, physical and biological realms. Sustainable innovation must be at the
heart of the development of the technological capabilities that are
fundamentally altering the world in which we live. A sustainable plastics
innovation engine is already whirring into life, with many pioneering
companies such as Banyan Nation, Evian & Loop Industries, Bureo and
Perpetual Global using these Fourth Industrial Revolution technologies to lead
the charge in creating a new, waste-free plastics reality.
Where reduced resource use and increased economic gains are championed,
plastic’s use as a raw material has the capacity for transformative change.
Inspiring actors, such as Bureo, have already begun to showcase plastic’s
value as a raw material. For example, Bureo’s ‘Netplus’ materials, made from
discarded fishing nets, are being incorporated into the supply chains of
industry-leading businesses such as Patagonia, and in the ‘Untangled
Collection’ of Costa sunglasses. Since 2013, over 185,000kg of Netplus
materials have been collected across participating Chilean coastal
communities. Without Bureo, these materials are likely to have ended their life
in the ocean.
If you recycled all the plastic waste on the planet, you would be the world's
richest person
There has never been a better, more important time to wholly embrace the
technological developments enabled by the Fourth Industrial Revolution –
turning our current problem with plastic into new opportunities, while
protecting our planet. It is time to see the value in all plastic, and to begin to
view used plastic not as a waste product, but rather as a new raw resource
with infinite possibilities.
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Thisisplastic.com
Plastic
Use of Plastic over last two decades has become an essential part of life and no doubt ic
contributing to the growth of economy at the cost of environment. While it is hard to imagine life
without plastic in the modern world, its impact on damaging the environment, flora and fauna
has been raising concern across the world.