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Kapeng Barako Research Paper - BSBA-3201 - Amaquin, Jaqueline Mae B.
Kapeng Barako Research Paper - BSBA-3201 - Amaquin, Jaqueline Mae B.
:
2016 00
Title: MARKETING RESEARCH
V. Rationale:
There is one product that all Batangueños are truly proud of, for its great aroma and perfect match
with the native delicacies and the benefits that can receive from a bean called the Kapeng Barako.
According to juankakanin.wordpress.com, Kapeng Barako is a variety of coffee grown in the Philippines,
most particular in the province of Batangas. Mention “kapeng barako” and most people immediately think
of the province of Batangas.
Kapeng Barako is a variation of the Liberica species which big cherries and unusual flavour. It’s
tall and can reach up to 17 meters in height, according to the UN Food and Agriculture Organization. It’s
also a rare species: estimates vary, but even the most generous state that it accounts for less than two
percent of commercially produced coffee worldwide. Some literature on the subject of coffee production in
the Philippines and Batangas seems to have simply assumed that the coffee planted in the boom years of
the 19th century was “barako.”
Liberica would initially be planted in the Roxas estate in Lipa, although the plantation would
eventually be overrun by other forms of native vegetation. Still, the estate would ultimately become the
primary source of seeds when the planting of liberica eventually caught on and this type of coffee became
“widely cultivated” in Batangas.
Kapeng Barako coffee has a strong smell and distinctive flavor. It’s been a cultural staple in the
Philippines for over two hundred years. Today, it’s struggling to find a place in the hearts and cups of the
younger generation. Some locals are even asking if there’s room for it in the third wave.
Kapeng Barako can affect the body resistance. The coffee is a kind of drink that brewed and gives
energy because of the effect of caffeine, the caffeine will affect the body depends on how it prepared.
Kapeng Barako is also used as a body scrub in spa treatment. The coffee is the best antioxidants besides on
giving us energy, it lessens the chance to risk having heart decease and Alzheimer.
This is what’s referred to as the strong taste and it is certainly an acquired taste for most people
since not a lot of people appreciate it. Partnered with that strong taste, it is a perfect type of coffee to be
made into an espresso for the people to fully savor its unique taste. Kapeng Barako is available locally,
although consumption still remains low. For most locals, the drink invokes memories of their parents
IX. Methodology:
Methodology refers to first an approach towards inquiry and later involves in to particular methods
or techniques. It is systematic method of discovering new facts or verifying old facts, their sequences in
the relationship, casual explanation and the natural laws, which govern them. To achieve the defined
objectives it outlines the approach for conduct of the whole research work describe the research design,
subject of the study, data gathering instrument and data gathering procedure.
Research Design
Due to the objectives of the research, the research is more qualitative and exploratory in nature.
In order to have more comprehensive definition and to become more familiar with the study, an
extensive literature survey will be conducted to collect secondary data for the location of different
variable, probable contemporary information and clarity of concepts. For identification of key concepts
out of possible variables related to the various dimensions of research descriptive, research design has
also been opted for.
The purpose of descriptive research is to get an accurate determination about the innovative
product which is Kapeng Barako in a tea bag. The researcher will use this kind of research to get first
hand data from the respondents so as to create rational conclusions and recommendations for the study.
Subject of the Study
Tracking No. ____________________ Page 4 of 5
With the help of this research the objective of researcher is to redefine the coffee drinking taste
and make it more convenient for the customers to brew Kapeng Barako in their home or office by means
of putting Kapeng Barako in a tea bag. While determining the subject of the study, the researcher was
looking for a comprehensive dimension. So Kapeng Barako in a tea bag has been chosen for the study.
Data Gathering Instrument
The researcher read some material like journals, books, unpublished thesis, and gathered
information through the help of internet. The question was based on the objective of the study. The
researcher will used a self-constructed questionnaire. The questionnaire is about the impact of Kapeng
Barako in a tea bag to consumers who are Kapeng Barako lovers. It will be the combination of open and
close-ended questions. Close-ended questions include the semantic differential scale of 1 to 5, 1 being
not important and 5 being very important. The semantic differential is a five-point scale with end points
associated with bipolar labels.
Data Gathering Procedure
After the approval of the title, the relevant information, studies and literature in different
articles, book, journals, paper reviews and through the help of the internet, the researcher gathered a lot
of information. The researcher started gathering relevant information and facts from different book and
websites in the internet which are references for the information needed. Also the researcher consulted
other people who were experts in the field to come up with a good research material.
X. References:
https://philcoffeeboard.com/philippine-coffee/
https://www.batangashistory.date/2020/05/the-beginnings-of-kapeng-barakos-association-with-
batangas.html?m=1
https://perfectdailygrind.com/2017/01/kapeng-barako-can-this-filipino-coffee-varietal-be-third-
wave/
https://pinoyfoodguide.com/how-to-prepare-kapeng-barako-liberica-coffee/
https://www.google.com/amp/s/www.thepoortraveler.net/2012/04/cafe-de-lipa-kapeng-barako-
batangas-history/amp/
https://coffeesmiley.com/kapeng-barako-history-and-step-by-step-preparation-guide/
https://theprimadonnalife.com/lifestyle/kapeng-barako-the-endangered-philippine-liberica/
https://www.google.com/amp/s/juankakanin.wordpress.com/2014/10/27/kapeng-barako-origin-and-
benefits/amp/
https://www.slideshare.net/mobile/himanshubansal779/cafe-coffee-day-thesis-sachin-ds68m310