STRATEGIC PLAN CONCEPT PAPER

102950_Joe Ndana, Eric Waithaka, Solomon Kamau

Strathmore University
School Of Computing & Engineering Sciences
MIT/MCS 8201: Strategic Management

Best-in-class Logistics for Kenya: Transforming the Postal Service Market

Place by being the leading Courier Service Provider of Choice
Introduction
Over the years, Kenya Postal Corporation (PCK) has persistently made an effort to revolutionize the
postal service in Kenya. In spite of the wide coverage, government support, introduction of key services
such as mobile digital platform, customer care service, ISO Certification, e-commerce last mile delivery
services, car importation services and Travel Lite, it has failed to penetrate the market to the desired level.
However, the disruption of global supply chain during COVID-19 crisis has provided PCK with a myriad
of opportunities to bridge the gap in logistics, and redefine its strategies as a local and global postal
service of excellence.

Background & the Statement of Need

PCK is a public commercial enterprise operating under the PCK Act of Parliament 1998 (Revised in
2014), mandated to provide accessible, affordable and reliable postal services nationwide, in line with the
1948 United Nations Charter on Universal Human Rights (Strategic Plan 2019/2022). According to the
PCK Auditor General Report 2019, the corporation is working on a negative working capital, and
therefore insolvent. Consequently, PCK needs to revamp its service delivery, as well as improve the
management of its resources in order to increase its revenue, and achieve its strategic plan in line with
vision 2030.

Strategic Plan Development

The objective is to develop a strategic plan based on the SWOT & PESTEL analysis of the internal and
external business environmental factors in order to evaluate how to convert the threats and opportunities
and thereby gain competitive advantage. The strategic plan will be structured in three work packages,
namely strategy formulation, develop the Implementation Framework and Evaluation Stipulation. The
formulation will seek to review the vision, mission, opportunities, threats, weaknesses, strengths, long
term objectives and strategies, resource allocation, diversification, market penetration and joint ventures.
The Implementation will assess the policies, annual objectives, resource management and allocation. The
evaluation stipulation will be based on internal and external review, performance metrics in terms of key
performance index and mitigations.

Impact Analysis and Expected Outcomes

In order to ensure a successful transformation and business resilience, an impact analysis framework will
be formulated through a recovery strategy and mitigation of business negative disruptions during strategy
implementation. The aim is to develop a comprehensive strategic plan for PCK with better strategies,
therefore increase productivity and revenue and in the long run enhance competitive advantage.
Timeline
Each work package will be allocated 3 weeks, with the second and third package running concurrently
after completion of the first work package.

References
Fred r. David, Forest r. David (2017), Strategic Management: A Competitive Advantage
Approach, Concepts and Cases, 16th Edition, ISBN 978-0-13-416784-8
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PCK Revised Corporate Strategic Plan, 2019/2022

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