Department of Management

FT305H- SOCIAL PSYCHOLOGY

UNIT 1- THE FIELD OF SOCIAL PSYCHOLOGY

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management

Social psychology is about understanding individual

behavior in a social context

• Baron, Byrne & Suls (1989) define social psychology

as “the scientific field that seeks to understand the
nature and causes of individual behavior in social
situations”

• According to psychologist Gordon Allport, social

2
psychology is a discipline that uses scientific methods
"to understand and explain how the thoughts, feelings,
and behavior of individuals are influenced by the
actual, imagined, or implied presence of other human
beings."
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management

What social psychologists

study?
• How people are influenced by
others
• How people make decisions
• Inferences we make about
others’ attitudes and
personalities
3 • Influence of situational
variables on behavior
• How we make sense of our
world

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management

Nature of Social Psychology-

•Social behavior is goal-oriented.
• The interaction between the individual and the situation helps
determine the outcome.
•People spend a great deal of time considering social
situations.
•We also analyze and explain the behavior of those around us.
5 •We often believe that a person’s behavior is a good indicator
of their personality.

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management

Scope of Social Psychology-

•Social Cognition
•Attitudes and Attitude Change
•Violence and Aggression
• Prejudice and Discrimination
•Self and Social Identity
6 •Group Behavior
•Social Influence
•Interpersonal Relationships

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management
APPLICATIONS OF SOCIAL PSYCHOLOGY

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM
Department of Management

Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – MBA 3RD SEM