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1b. The management of Tata Motors is risk seeking.

This can be explained by:

a) Their high appetite for risks. -They always crave for big bets and thus they are not afraid of
getting into the mega acquisition of JLR that cost them $2.3 billion.
b) They have ventured into the American market, which will enable them to diversify their
products.
c) Amo( for competitive advantage over their competitors).

1c. Bias refers to the interest shown in one alternative over others. In this case, there is cognitive
bias. Cognitive bias relates to the strong preference towards something or someone on the basis of
the knowledge that we already have and sometimes, the information we do not have.

From the case study above, we can say that Tata Motors was biased when acquiring JLR. Both Tata
Motors and M$M have almost the same net worth. However, Tata Motors have a habit of preferring
big bets and thus they go to the extreme of indulging in the mega acquisition of JLR, which is also an
international acquisition.

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