Why is Zara successful?

The secret to Zara's success has largely being driven by its ability to keep up with rapidly changing fashion
trends and showcase it in its collections with very little delay. From the very beginning, Zara found a
significant gap in the market brands had effectively addressed.
Interesting facts about ZARA

1. THE BRAND HAS A ROMANTIC

BEGINNING
2. ZARA LAUNCHES AROUND 12,000 NEW DESIGNS A YEAR

3. ZARA FINDS INSPIRATION EVERYWHERE

4. ZARA’S FOUNDER AMANCIO ORTEGA IS THE RICHEST MAN IN
EUROPE & 2ND RICHEST IN THE WORLD
5. EVEN ROYALS WEAR ZARA; IT’S A FAVOURITE OF KATE MIDDLETON.
6. ZARA’S WAREHOUSE IS 5 MILLION SQUARE FEET (ABOUT 9 TIMES
THE SIZE OF AMAZON’S)

Zara is present in 88 countries with a total of 1923 stores worldwide.

Zara New Year collection 2021