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    Kuis 1 - 43121110172 - Elyta Febrianti Fitri

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    Elyta Febri
    This document summarizes a PowerPoint presentation on strategic management. It contains 4 sections: [1] A matching exercise that pairs products with their parent companies and countries of origin. [2] It lists the factors that affect an organization's mission including philosophy & values, profitability & growth, environment, public image, and benefit to society. [3] It defines strategy as an action plan to achieve the mission and lists the strategy process. [4] It identifies 4 types of competitive strategies: differentiation, cost, response, and the ability to change and adapt.

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    Kuis 1 - 43121110172 - Elyta Febrianti Fitri

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    Elyta Febri
    31 views3 pages
    This document summarizes a PowerPoint presentation on strategic management. It contains 4 sections: [1] A matching exercise that pairs products with their parent companies and countries of origin. [2] It lists the factors that affect an organization's mission including philosophy & values, profitability & growth, environment, public image, and benefit to society. [3] It defines strategy as an action plan to achieve the mission and lists the strategy process. [4] It identifies 4 types of competitive strategies: differentiation, cost, response, and the ability to change and adapt.

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    This document summarizes a PowerPoint presentation on strategic management. It contains 4 sections: [1] A matching exercise that pairs products with their parent companies and countries of origin. [2] It lists the factors that affect an organization's mission including philosophy & values, profitability & growth, environment, public image, and benefit to society. [3] It defines strategy as an action plan to achieve the mission and lists the strategy process. [4] It identifies 4 types of competitive strategies: differentiation, cost, response, and the ability to change and adapt.

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    31 views3 pages

    Kuis 1 - 43121110172 - Elyta Febrianti Fitri

    Uploaded by

    Elyta Febri
    This document summarizes a PowerPoint presentation on strategic management. It contains 4 sections: [1] A matching exercise that pairs products with their parent companies and countries of origin. [2] It lists the factors that affect an organization's mission including philosophy & values, profitability & growth, environment, public image, and benefit to society. [3] It defines strategy as an action plan to achieve the mission and lists the strategy process. [4] It identifies 4 types of competitive strategies: differentiation, cost, response, and the ability to change and adapt.

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    of 3

    KUIS 1

    Dosen: Bapak Dr. Ir. Rosalendro Eddy Nugroho, MM

    Mata Kuliah: Manajemen Operasional

    Oleh :

    Elyta Febrianti Fitri (43121110172)

    Universitas Mercu Buana

    Fakultas Ekonomi dan Bisnis

    Program Studi Manajemen

    2021
    1. Kerjakan soal PERESENTASI POWER POINT Hal 2-33 & 2-34 ???

    Match Product with Parent Company & Country of Origin

    Product Parent Country


    Arrow shirts Bidermann International France
    Braun Household Appliances Gillette United States
    Restaurant Brand International
    Burger King Canada
    (RBI)
    Firestone Tires Bridgestone Japanese
    Godiva Chocolate Campbell Soup United States
    Haagen-Dazs Ice Cream General Mills United States
    Jaguar Autos Ford Motor Company United States
    MGM Movies Sony Japanese
    Lamborghini Autos Volkswagen Germany
    Goodrich Tires Michelin France
    Alpo Petfoods Nestlé Switzerland

    2. Factors Affecting Mission ???

    Philosophy &
    Values

    Profitability
    Customer
    & Growth

    MISSION

    Environment Public Image

    BENEFIT TO
    SOCIETY
    3. Strategy Process ???

    Strategy is how you are going to get there (an action plan), such as:

    a) Action plan to achieve mission


    b) Shows how mission will be achieved
    c) Company has a business strategy
    d) Functional areas have strategies

    Strategy Process:

    4. Company Mission

    Business Strategy

    Function Strategies

    Marketing Operational Finance/Accounting


    Decisions Decisions Decisions

    Strategies for Competitive Advantage ????

    a) Competing on Differentiation
    Uniqueness can go beyond both the physical characteristics and service attributes to encompass
    everything that impacts customer’s perception of value
    b) Competing on Cost
    Provide the maximum value as perceived by customer. It does not imply low value or low quality
    c) Competing on Response
    - Flexibility
    - Reliability
    - Timeliness
    Requires institutionalization within the firm of the ability to respond
    d) Competing, Regardless of the Basis
    Requires the institutionalization within the firm of the ability to change, and to adapt

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