Professional Documents
Culture Documents
09-08 Ad Campaign Boot Camp
09-08 Ad Campaign Boot Camp
This is meant as a cheat sheet of the most referenced ads in the industry for students or anyone
looking to study up. If you have any additions, just shoot me an email.
Also, a number of people have kindly asked if they could compensate me for making this. It’s a
totally free resource for anyone, but if you’ve found it helpful: consider making a donation to The
Asian Mental Health Collective, The Loveland Foundation, or another of the many groups doing
racial equity work right now. Thanks!
Older Classics
Apple “1984”
Apple “Think Different”
The Independent “Litany”
VW “Snow Plow”
VW “Funeral”
VW “Think Small”
Xbox “Champagne”
CA Milk Processor Board “Got Milk?”
> Got Milk “Alexander Hamilton”
> Got Milk “Heaven or Hell”
Maytag “Maytag Man”
Guinness “Surfer”
Guinness “Swimmer”
Guinness “Tipping Point”
Jeep “Snow Covered”
Stella Artois “Last Orders”
Stella Artois “Ice Skating Priests”
Levi’s “Drugstore”
Levi’s “Creek”
Levi’s “Laundrette”
Coca-Cola “Hilltop”
Monster “When I Grow Up”
FedEx “Fast Talker”
Budweiser “Frogs”
Budweiser “Lizards”
Absolut “Absolut _____”
Nike “Tag”
Nike “Parklife”
Nike “If You Let Me Play”
Nike “Wings”
Nike “Jordan 1, Newton 0”
Nike Jordan “Mars Blackmon”
Nike Golf “Hacky Sack”
Gatorade “Be Like Mike”
Pepsi “Pepsi Generation”: Michael Jackson + Cindy Crawford
Pepsi “Your Cheatin’ Heart”
McDonald’s “The Showdown”
Chanel No. 5 “Share the Fantasy”
Hamlet Cigars “Photobooth”
Wendy’s “Where’s the Beef?”
Playstation “Double Life”
The Economist print ads
Avis “We Try Harder”
Jack in the Box “Jack’s Back”
2000s Classics
Note: There are probably some campaigns from 2010-15 in the “recent” section and others in
the “2000s classics” section. Didn’t have an exact cut-off. Also, some campaigns (e.g. John
Lewis) made more sense to keep together even if that means the timing is a little mixed up.