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Case Study: COVID-19: Apple Inc. and The Path To Resiliency: January 2021
Case Study: COVID-19: Apple Inc. and The Path To Resiliency: January 2021
Case Study: COVID-19: Apple Inc. and The Path To Resiliency: January 2021
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CONTENTS
Preface v
List of Contributors xi
1. Case Study: COVID-19: Apple Inc. and the
Path to Resiliency 1
Khatima Amakaaz, Prof. James Ondracek,
Prof. Mohammad Saeed & Prof. Andy Bertsch
2. India and China: Do they Need Each other, or
Can they Live Apart? - A Post COVID-19
Perspective 20
Eric Balan & Prof. Mohammad Saeed
3. Unemployment Rate Due to the COVID-19 –
A Study Report 34
Dr. V. Sheela Mary & T. Thangaraja
4. A Study on the Changes Perspective of Indian
Higher Education System from Ancient
Times to COVID-19 44
Sandeep Kumar & Mamta Sharma
5. Impact of COVID-19 on Indian Power Sector 55
Dr. Ruchi Mehrotra & Ms. Deepali Yadav
6. Impact of Covid-19 on Higher Education Sector:
Evidence from Higher Education Institution
Professionals 69
Rajwinder Kaur
(xiv)
1
Case Study: COVID-19: Apple
Inc. and the Path to Resiliency
Khatima Amakaaz, Prof. James Ondracek,
Prof. Mohammad Saeed & Prof. Andy Bertsch
Case Perspective
This case has been developed as a basis for academic
discussion and analysis of the pertinent issues from divergent
angles, in an objective manner, rather than to illustrate handling
of any business or management situation. The case is based
on the information publicly available through company annual
reports, brochures, leaflets, newspapers, magazines,
government and institutional reports, websites, and other
such material. All the sources are gratefully acknowledged.
As the case has been prepared for an academic purpose, the
stakeholders and other interest groups should not use any
information for drawing any conclusion or opinion about any
company or business issue.
Samsung
Samsung is a multinational company founded in 1938 and
headquartered in Seoul, South Korea. Samsung is one of the
most valued technology companies in the world and is the
leader in the smartphone category with a market share of
6 An Integrated Effect and Impact of COVID-19
Microsoft
Microsoft is a publicly traded multinational company
founded in 1975 by Bill Gates and Paul Allen. Microsoft
designs, manufactures, licenses and sells consumer electronic
products, accessories and computer software and related
services (Competitors.co, 2020).
In fiscal year ended June 2019, Microsoft Corp.’s Net
Income was $39.24 Billion, and its Revenue was $125.50 Billion.
The company’s sales grew by 13.9 percent in 2019. The COVID-
19 had a slight impact on Microsoft’s performance. The
Company reported that it has seen two years’ worth of digital
transformation in the past two months as the demand for
remote learning, online sales, customer service, cloud
infrastructure, and security has increased (Microsoft Investor
Relations, 2020).
As more cities quarantined, businesses and schools closed,
and consumers shifted to work remotely, the demand for
Microsoft’s Productivity and Business Processes and Intelligent
Cloud segments increased this quarter, “particularly in
Microsoft 365 including Teams, Azure, Windows Virtual
Desktop, advanced security solutions, and Power Platform,
as customers shifted to work and learn from home” (Microsoft
Investor Relations, 2020, p. 1).
As a result of this increase in demand for Microsoft
services, the company reported that its revenue increased by
15 percent ($35.0 billion), operating income increased by 25
percent, net income increased by 22 percent and the diluted
earnings per share increased by 23 percent (Microsoft Investor
Relations, 2020).
Financial Performance Constant Currency Reconciliation
Three Months Ended March 31,
($ in millions, except per share amounts) Revenue Operating Net Income Diluted Earnings
Income per Share
2019 As Reported $30,571 $10,341 $8,809 $1.14
2020 As Reported $35,021 $12,975 $10,752 $1.40
Percentage Change Y/Y 15% 25% 22% 23%
Constant Currency Impact $(404) $(296) $(375) $(0.05)
Percentage Change Y/Y Constant Currency 16% 28% 26% 27%
References
(2020). Retrieved from Marketwatch_AAPL: https://
www.marketwatch.com/investing/stock/aapl/financials
(2020). Retrieved from Marketwatch_Microsoft: https://
www.marketwatch.com/investing/stock/msft/profile
(2020). Retrieved from Marketwatch_Samsung: https://
www.marketwatch.com/investing/stock/ssnlf/financials
(2020, April). Retrieved from Samsung Electronics: https://
Case Study: COVID-19: Apple Inc. and the Path to Resiliency 17
images.samsung.com/is/content/samsung/p5/global/ir/
docs/2020_1Q_conference_eng.pdf
(2020). Retrieved from CDC: https://www.cdc.gov/coronavirus/
2019-ncov/prevent-getting-sick/prevention.html
(2020). Retrieved from WHO: https://www.who.int/health-topics/
coronavirus#tab=tab_1
(2020, May). Retrieved from World O Meter: https://www.
worldometers.info/coronavirus/
(2020, April 29). Retrieved from Bureau of Economic Analysis:
https://www.bea.gov/news/2020/gross-domestic-product-
1st-quarter-2020-advance-estimate
Amadeo, K., & Berry-Johnson, J. (2020, April 04). Retrieved from The
Balance: https://www.thebalance.com/us-economic-outlook-
3305669
Apple Inc. Form 10-K. (2019). Retrieved from UNITED STATES
SECURITIES AND EXCHANGE COMMISSION: https://
s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-
K-2019-(As-Filed).pdf
Apple Inc. Q2 Form 10-Q. (2020, May 1). Retrieved from http://
d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ba1cb814-
58aa-4cfc-889b-16c800b712c2.pdf
Apple Newsroom. (2020, March 13). Retrieved from Apple.com:
https://www.apple.com/newsroom/2020/03/apples-covid-
19-response/
Apple Press Release. (2020, January 28). Retrieved from Apple.com:
https://www.apple.com/newsroom/2020/01/apple-reports-
record-first-quarter-results/
Apple Press Release. (2020, April 30). Retrieved from Newsroom
Report: https://www.apple.com/newsroom/2020/04/apple-
reports-second-quarter-results/
Ayittey, Foster & Ayittey, Matthew & Chiwero, Nyasha & Kamasah,
Japhet & Dzuvor, Christian. (2020). Economic Impacts of Wuhan
2019 nCoV on China and the World. Journal of Medical Virology.
92. 10.1002/jmv.25706.
Bary, E. (2020, April 27). Retrieved from https://www.
18 An Integrated Effect and Impact of COVID-19
marketwatch.com/story/apple-in-the-age-of-covid-19-can-
new-iphones-be-made-and-who-will-buy-them-2020-04-06
Bloomberg. (2020, March 20). Retrieved from Supply Chain Brain:
https://www.supplychainbrain.com/articles/31039-apples-
supply-chain-woes-linger-even-as-china-recovers
Boyd, J. (2020, March 11). COVID-19 Survey: Impacts on Global
Supply Chains. Tempe, Arizona. Retrieved from Institute For
Supply Management: https://www.instituteforsupply
management.org/news/NewsRoomDetail.cfm?ItemNumber
=31171&SSO=1
Competitors.co. (2020). Retrieved from Top 9 Apple Competitors in
2020 | Apple Alternatives: https://competitors.co/apple-
competitors/
Cox, J. (2020, April 29). Retrieved from https://www.cnbc.com/
2020/04/29/fed-decision-fed-pledges-to-keep-rates-near-zero-
until-full-employment-inflation-come-back.html
Dudovskiy, J. (2019, April 2). Retrieved from https://research-
methodology.net/apple-business-strategy/
Gauthier, A. (2020). Boost Resident Experiences with Tech. Parks &
amp; Recreation, 55(5), 29.
Kuo, L. (2020, April 17). Chinese Economy. Retrieved from The
Guardian: https://www.theguardian.com/world/2020/apr/
17/china-economy-shrinks-record-wuhan-covid-19-death-toll-
rises-50-percent
Marr, B. (2019, Sept. 30). Retrieved from Forbes: https://www.
forbes.com/sites/bernardmarr/2019/09/30/the-7-biggest-
technology-trends-in-2020-everyone-must-get-ready-for-now/
#388c42612261
Meyer, P. (2019, June 5). Retrieved from Apple Inc.’s Generic Strategy
& Intensive Growth Strategies: http://panmore.com/apple-inc-
generic-strategy-intensive-growth-strategies
Microsoft Investor Relations. (2020, April 29). Press Release & Webcast:
Earning Release FY20 Q3. Redmond, Washington, USA. Retrieved
from https://view.officeapps.live.com/op/view.aspx?src=
https://c.s-microsoft.com/en-us/CMSFiles/PressRelease
FY20Q3.docx?version=1e6aa6a0-0be3-b981-5416-d2784929
Case Study: COVID-19: Apple Inc. and the Path to Resiliency 19
c8d2
Trade Markets. (2020, March). Retrieved from Santander Trade:
https://santandertrade.com/en/portal/analyse-markets/
united-states/economic-political-outline
WHO Timeline - COVID-19. (2020, April 27). Retrieved from WHO:
https://www.who.int/news-room/detail/27-04-2020-who-
timeline—covid-19
World Population. (2020, May). Retrieved from https://world
populationreview.com/countries/unitedstates-population/
20 An Integrated Effect and Impact of COVID-19
CHAPT E R
2
India and China: Do they Need
Each other, or Can they Live
Apart? - A Post COVID-19
Perspective
Eric Balan & Prof. Mohammad Saeed
Abstract
The 2020 United Nation General Assembly (UNGA), India and
China made its global address. Of the many issues, they both touched
on the COVID-19 pandemic. India made its mark on emphasising its
role in combating the virus and China made global commitments in
aiding the battle. A testament of true statesman addresses. However,
India and China are battling another enemy, its borders, and they had
been at it for decades Unresolved. As the world accelerates towards
recovery and vaccination, not much can be said of the India-China
relationship. Ironically, both are working together in battling the
pandemic, but are seen divided on matters pertaining towards global
economy, the role they play in the world, and globalization reform
structures. This study looked at the relationship of India and China
at the point of UNGA and post COVID-19. Based on historical
association and ongoing trade bilateralism, India and China are tattered
over a common issue. In a post pandemic world, they would emerge
India and China: Do they Need Each other, or Can they Live... 21
stronger with each other rather than being apart, but it is subject to
foreign interferences, India’s veto powers on the security council and
the US-China influences. From Nehru and Mao, to Modi and Xi,
this unwavering relationship witnessed changing headwinds for seven
decades, but now the winds are again changing.
Keywords: India-China Relationship, COVID-19, Trade
Bilateralism, Infrastructure Development, Economic Association.
Introduction
The two oldest and largest civilization ever known to
mankind has broke barriers in leaps and bounds. They were
ancient empires of ingenuity, explorers, and merchants. Today,
they both hold a candle to each other in the advancement of
the sciences, the mastery of trade, and in diplomatic affiliations.
India’s GDP hovers around the $3 trillion mark, and China at
$14 trillion. In the decades of the 19th and the 20th century,
both these countries suffered tremendous humiliation. India
had to deal with colonization, and China had the opium war
and the ousted dynasty. On equal footing, their independence
out of imperialism were only two years apart. India gained
independence in 1947, and China was liberated into a people’s
republic in 1949. From the point of 1950, both of these poor
nations have been ensuing its own course of development,
managing resources for its population in the millions who
many were desolates, forging oneness across its vast lands,
and suppressing internal political disagreements.
It was challenging times for both Jawaharlal Nehru and
Mao Zedong. The three meetings comprising of four-and-a-
half hours on the cosy autumn of October 1954, Nehru and
Mao spoke about what to make of post WW2. They tried to
make sense of how the two are to live with each other. They
were finding common consensus of a future that both would
see mutual rise of possibilities. Nehru commented that both
India and China must play a bigger role in Asia and that the
scale of growth used by the west may not necessarily fit the
22 An Integrated Effect and Impact of COVID-19
the India-China trade tensions will not exist. During the eras
of the Maharajas and the Dynasties, they were already the
largest economies of the world. History has been repeating
itself many times in many ways that the only pressing matter
between India and China is of the border. When this comes to
a full resolution, the economic progress and development
that will take place in India and China will be unprecedented,
something the world is yet to witness. As Gabriel Manigault
said, “the enemy of my enemy is my friend”, and the current
enemy is the pandemic outbreak.
The pandemic has caused severe damages to India, China,
and to their relationship. The sufferings brought on by COVID-
19 was an excuse to reignite old flames of revenge and to rage
confrontations with China. The media does a phenomenal job
in instigating the peoples demands for a clash. With time not
being impeccable, it was further flamed by the unfortunate
deaths of the Indian soldiers who died at the LAC breakout.
The entire predicament gives India two enemies, China, and
the pandemic. For China, it is fighting two nemesis too,
COVID-19, and the US. Post pandemic poses a threat. If the
Asian giants do not resolve matters amicably or even set
aside their differences to combat against the virus, the
ramifications will be at the extend of Asia. The border squabbles
are not imperative to the pressing matter at hand. Millions
had died from this deadly virus the world over, and millions
are to die if it is not handled (delicately) diplomatically.
Asia’s supply and value chains stems from India and China,
the resiliencies of a rich and dynamic economic continuum are
in the hands of battling the pandemic through a peace accord.
The key area of solution is in the pharmaceutical sector. Not
only China, but Singapore and other Asian countries have
investment tie ups in the sector. This shows the crucial role
and leadership that India (must) play in the fighting of COVID-
19. For India to outshine in a post pandemic world, the new
normal in geopolitics and geo-economics is for India to unlearn
India and China: Do they Need Each other, or Can they Live... 29
China. China and US would want India to join their bloc but
playing off China and the US would give India an advantage
to depict economic collaboration under its terms. The Indian
growth story will continue to require free flows of capital,
labour, goods, and services.
With the world having larger and increasing distrust over
China, India can gain by being part of multiple economic
webs. A common feature between India and China when it
comes to economic growth patterns is the adoption of pro
trade policies by both countries (Jens Hölscher, 2010), and
this has led to impressive growth in international trade. India
has shown rapid catch up with China over the years. India
saw a huge and growing commercial opportunities in China,
and China saw a lower labour cost and a well-developed
information technology sector in India, and as a result to this,
trade bilateral improved and increased over the past decade.
Future trade and bilateral cooperation between India and
China will depend on its trade intensity. For the moment,
economic data are showing that these two are not trading at a
level as high as it should be, making this an opportunity.
From independence and liberation, both have been working
closely on trade cooperation. Diplomatic relations are strong
but somewhat sensitive. This trade relationship will also matter
with exploiting each’s comparative advantage (Surie, 2019).
There are overlaps in commodities between India and China,
and they should expand where there are no overlaps. India
has a stronger service sector as compared to China, but a
weaker industrial sector, and this is where in a post COVID-
19 world, both the giants can complement each other and not
compete in the same economic area.
References
Adhikari, S. (2019). Structural Transformation of India: A
Quantitative Analysis. The Indian Economic Journal, 1-22.
Jash, A. (2020, May 13). India-China relations: Compromises and conflicts
amid Covid-19. Retrieved from Think China: https://www.
thinkchina.sg/india-china-relations-compromises-and-
conflicts-amid-covid-19
Jens Hölscher, E.M. (2010). China and India in the Global Economy.
Economic Systems, 212-217.
Mukherjee, D.M. (2010). India and China: Confilict and Cooperation.
Survivor, 137-158.
Reddy, G.J. (2016). India and China Relations: Historical, Cultural and
Security Issues. Andhra Pradesh: UGC Centre for Southeast Asian
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Siddiqui, K. (2019). Economic Transformation of China and India: A
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59.
Surie, N. (2019). China’s India Policy: The Importance of Bilateralism
— An Appraisal. India Quaterly: A Journal of International Affairs,
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