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Normal Automated

Unit Sales First Yr. 1300 1300


Unit Price First Yr. 1700 1700
Sales Growth Rate 100% 100%
Unit Manf. Cost First Yr. 1000 800
Manf. Cost Decline Rate 6% 6%
Price Decline Rate 15% 15%
Marketing Exp. 14% 14%
Fixed Cost / yr. 1,000,000 2,000,000
Discount Rate 11%
Fixed Cost Change (Auto) 100%
Manf. Cost Change (Auto) 20%

Normal Year1 Year2 Year3 Year4 Year5


Units Sold 1300 2600 5200 10400 20800
Unit Price 1700 1445 1228 1044 887
Revenue 2210000 3757000 6386900 10857730 18458141
Marketing Expen. 309400 525980 894166 1520082 2584140
Unit Manf. Cost 1000 940 884 831 781
Manf. Cost 1300000 2444000 4594720 8638073.6 16239578
Total Var. Cost 1609400 2969980 5488886 10158155.8 18823718.108
Fixed Cost 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
Profit Before Tax -399,400 -212,980 -101,986 -300,426 -1,365,577

Automate? NO NO NO YES YES


Actual PBT -399,400 -212,980 -101,986 427,189 882,339
Cumul. Profit -399,400 -612,380 -714,366 -287,177 595,161

Automated
Units Sold 1300 2600 5200 10400 20800
Unit Price 1700 1445 1228 1044 887
Revenue 2210000 3757000 6386900 10857730 18458141
Marketing Expen. 309400 525980 894166 1520082.2 2584139.74
Unit Manf. Cost 800 752 707 664 625
Manf. Cost 1040000 1955200 3675776 6910458.88 12991662.694
Total Var. Cost 1349400 2481180 4569942 8430541.08 15575802.434
Fixed Cost 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000
Profit Before Tax -1,139,400 -724,180 -183,042 427,189 882,339
€ ₹ 197,777.12 10% 11%
50% ₹ -523,839.13 ₹ -868,240.47
55% ₹ -207,001.82 ₹ -589,413.97
60% ₹ 134,557.08 ₹ -289,021.49
65% ₹ 502,208.44 ₹ 34,132.43
70% ₹ 937,525.56 ₹ 421,440.83
75% ₹ 1,425,127.95 ₹ 857,338.14
80% ₹ 1,946,901.84 ₹ 1,323,520.63
85% ₹ 2,504,479.67 ₹ 1,821,425.91
90% ₹ 3,099,532.58 ₹ 2,352,525.49
95% ₹ 3,733,770.45 ₹ 2,918,324.73
100% ₹ 4,408,941.89 ₹ 3,520,362.88

(d) Yrly Sales Growth Rate ₹ 197,777.12


50% ₹ -2,164,211.35
55% ₹ -2,027,260.19
60% ₹ -1,880,442.24
65% ₹ -1,723,209.15
70% ₹ -1,514,832.80
75% ₹ -1,271,561.55
80% ₹ -1,012,399.75
85% ₹ -736,628.22
90% ₹ -443,511.74
NPV ₹ -1,615,553.78 95% ₹ -132,299.05
Actual NPV ₹ 197,777.12 100% ₹ 197,777.12
12% 13% 14% 15% 16% 17%
₹ -1,204,332.41 ₹ -1,532,261.59 ₹ -1,852,173.27 ₹ -2,164,211.35 ₹ -2,468,518.34 ₹ -2,765,235.40
₹ -962,480.41 ₹ -1,326,367.39 ₹ -1,681,239.61 ₹ -2,027,260.19 ₹ -2,364,590.70 ₹ -2,693,391.14
₹ -702,123.82 ₹ -1,104,937.68 ₹ -1,497,649.08 ₹ -1,880,442.24 ₹ -2,253,499.60 ₹ -2,617,001.84
₹ -422,237.03 ₹ -867,111.24 ₹ -1,300,699.51 ₹ -1,723,209.15 ₹ -2,134,845.44 ₹ -2,535,811.67
₹ -81,601.50 ₹ -571,838.43 ₹ -1,049,504.71 ₹ -1,514,832.80 ₹ -1,968,052.91 ₹ -2,409,393.01
₹ 304,037.97 ₹ -235,037.52 ₹ -760,150.74 ₹ -1,271,561.55 ₹ -1,769,527.29 ₹ -2,254,302.76
₹ 716,193.74 ₹ 124,625.88 ₹ -451,475.42 ₹ -1,012,399.75 ₹ -1,558,433.91 ₹ -2,089,861.82
₹ 1,156,114.84 ₹ 508,218.27 ₹ -122,588.80 ₹ -736,628.22 ₹ -1,334,218.66 ₹ -1,915,675.61
₹ 1,625,079.48 ₹ 916,830.83 ₹ 227,419.31 ₹ -443,511.74 ₹ -1,096,315.47 ₹ -1,731,341.51
₹ 2,124,395.06 ₹ 1,351,579.34 ₹ 599,479.39 ₹ -132,299.05 ₹ -844,146.34 ₹ -1,536,448.90
₹ 2,655,398.13 ₹ 1,813,604.25 ₹ 994,542.16 ₹ 197,777.12 ₹ -577,121.29 ₹ -1,330,579.14
18% 19% 20%
₹ -3,054,502.32 ₹ -3,336,457.50 ₹ -3,611,237.99
₹ -3,013,819.95 ₹ -3,326,034.01 ₹ -3,630,188.63
₹ -2,971,127.87 ₹ -3,316,054.82 ₹ -3,651,958.03
₹ -2,926,309.13 ₹ -3,306,537.08 ₹ -3,676,692.80
₹ -2,839,078.77 ₹ -3,257,333.64 ₹ -3,664,378.78
₹ -2,726,140.20 ₹ -3,185,289.33 ₹ -3,631,997.32
₹ -2,606,964.58 ₹ -3,110,020.43 ₹ -3,599,304.77
₹ -2,481,311.40 ₹ -3,031,435.19 ₹ -3,566,352.97
₹ -2,348,935.94 ₹ -2,949,441.34 ₹ -3,533,196.74
₹ -2,209,589.26 ₹ -2,863,946.02 ₹ -3,499,893.90
₹ -2,063,018.19 ₹ -2,774,855.85 ₹ -3,466,505.21

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