FIBA 3x3 BRANDING GUIDELINES

JANUARY 2022

www.FIBA3x3.basketball
FIBA 3x3 BRANDING GUIDELINES
TABLE OF CONTENTS

>> CORPORATE >> OFFICIAL EVENTS >> ENDORSED EVENTS

FIBA 3x3 CORPORATE IMAGE WORLD TOUR LOGO FIBA 3x3 ENDORSED STAMP

Overview 04
Logo colors 05
Symbol design 06
Common things to avoid 07
Use of typefaces 08
Overview 16
Overview 19
WOMEN’S SERIES LOGO Stamp colors 20
Overview 17 Common things to avoid 21
WORLD / ZONE CUP,
& NATIONS LEAGUE LOGOS

Applications Overview 18
Court 10

Ball 11

Backstop unit 12

Apparel 13

Apparel - Uniform shorts 14

Apparel - Accesories 15

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 2

FIBA 3x3 BRANDING GUIDELINES
SUB-BRAND STRUCTURE

>> FIBA 3x3 CORPORATE LOGO

>> FIBA 3x3 OFFICIAL EVENTS

FIBA
WORLD CUP
COUNTRY OR CITY

2022
WORLD TOUR

>> F
 IBA 3x3 ENDORSED EVENTS

play.fiba3x3

NOTE: FIBA 3X3 LOGOS AND STAMPS CAN ONLY BE USED AS DESCRIBED HEREIN AND CANNOT BE COMBINED IN COMPOSITE LOGOS OF OTHERS.
COPYRIGHT FIBA. ALL RIGHTS RESERVED. THE 3X3 MARKS (INCLUDING BUT NOT LIMITED TO THE FIBA 3X3 ENDORSEMENT STAMP, THE FIBA 3X3 CORPORATE LOGO AND THE 3X3 WORD MARK) ARE FIBA
INTELLECTUAL PROPERTY, PROTECTED BY TRADE MARK AND/OR COPYRIGHT LAWS AROUND THE WORLD. ALL USE OF THE 3X3 MARKS MUST BE WITH FIBA’S CONSENT AND UNDER FIBA’S CONTROL.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 3

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 CORPORATE IMAGE

>> OVERVIEW
FIBA 3x3 is FIBA’s business unit dedicated to 3x3
(pronounced “three ex three”); whereas the “x” is always
written in lowercase, also when used in a text written
in uppercase, e.g. “FIBA 3x3 IS A SPORT DISCIPLINE”

The FIBA 3x3 logo is composed by two “3” figures facing

each other, joined by an “X”. The concept represents
two teams playing against each other.

At the same time, the image created by the text is also

reminiscent of the infinity symbol and it conveys fun,
competition and excitement without limits... Basketball
without limits.

The style has been inspired by the typography used on

traditional basketball jerseys and street sign symbols.
It represents the union of urban sport and urban art.
>> FIBA3x3_corporate.ai

This logo can only be used by FIBA. No third

parties are allowed to use it without prior
approval.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 4

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 CORPORATE IMAGE

>> LOGO COLORS

The mark only exists in black and white.

No other colors can be used.

To be used only when the background is a solid color,

no borders highlighting.

Black version on light color backgrounds.

White version on dark color backgrounds.

Whilst the FIBA 3x3 corporate logo shall be only used in black
or white on contrasting and solid background, FIBA reserves
the right to consider exceptions on a case-by-case basis, e.g.
orange logo for referee shirts or a specific color in a given year.

This logo can only be used by FIBA. No third parties

are allowed to use it without prior approval.

>> FIBA3x3_corporate.ai
FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 5
FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 CORPORATE IMAGE

>> SYMBOL DESIGN

FIBA 3x3 Corporate logo must be regarded as a
respected element. It should never be used as The minimum recommended
background or a general design feature. width for the FIBA 3x3
Corporate logo is 20mm
In order to make sure the integrity of the Corporate
logo is maintained, the following guidelines must be A

respected:
A

Clear space is defined by A = width of “X” letter top arm.

A designated amount of clear space, determined by

an AxA box in the applied logo signature, consistently
surrounds the whole Corporate logo.
76,5°

This logo can only be used by FIBA. No third A

parties are allowed to use it without prior A

approval.

>> FIBA3x3_corporate.ai

These guidelines must be used in combination with the Adobe Illustrator artwork templates provided.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 6

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 CORPORATE IMAGE

>> COMMON THINGS TO AVOID

>> Do not use strokes around the logo. >> Do not change proportions. >> Do not use stroke versions. Always use >> Do not rotate the logo.
the filled version.

>> Do not use colors other than black and >> Do not distort the logo. >> Do not use the logo with shadow or 3D >> Do not delete logo parts.
white. effects.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 7

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 CORPORATE IMAGE

>> USE OF TYPEFACES

The FIBA 3x3 primary typeface is the
UNITED SANS family that creates a
connection between the elements of the The FIBA 3x3
typeface is
A BC D E FG HIJK LM NO P Q RSTUV WXY Z
sport and the symbol. They acknowledge
the traditional basketball jerseys and the UNITED
SANS family.
a b cdefg h ij k lm n op q rstu v wx y z
street sign symbols, expressing the union
On websites, it is
of urban sport and urban art.
used in headlines.
012 3 4 5 6 789
The secondary typeface is the ROBOTO
family, when required by readability.

The UNITED ITALIC

font is exclusively
A B C D E FG HI JKLMNOPQRST U V WX YZ
The UNITED Sans and Italic font are not
supported by every computer or laptop
used in FIBA 3x3
Competition logos
a b c defg h ij k l m nopq rstuv wx y z
and will be transformed to a default
and signage at
font when the document is opened!
events.
0 1 2 3 4 5 67 89
In order to protect the correct font
when sending documents electronically,
please always use PDF files.

>> FIBA3x3_fonts.zip

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 8

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 CORPORATE IMAGE

>> USE OF TYPEFACES

The ROBOTO font has to be used in The ROBOTO CONDENSED regular is The UNITED SANS CONDENSED heavy
subtitles (bold) and in body copy exclusively used in TV graphics. font is used in the jerseys.
(medium) of the websites.

AB CD E FGH I J KLM A BC D EFGH I J KL M ABCD EF G HIJK LM

N OPQR ST UV WX YZ NO PQ RS TUV W X YZ NOP QRSTUV W XYZ
a bc d efg h ij k lm no p a b c d e fg h i j k l m n o p abc defgh ij klm n o p
qrstuv w x y z q rstu v w x yz qrstu v wx y z
0123456 7 8 9 0123456789 0123 45678 9

>> FIBA3x3_fonts.zip

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 9

FIBA 3x3 BRANDING GUIDELINES
APPLICATIONS

>> COURT
The white version of the FIBA 3x3 Corporate logo will be placed
on the court, centred with regard to the backboard area and CORPORATE LOGO
IN WHITE VERSION
with the following measurements: 2,40x0,90m

1.0m
Logo measurements: 0.90x2.40m
0.75m
Distance to the outside of the arc and the base line: 0.88m
Distance to the sidelines: 6.42m 6.42m 6.42m
0.88m

The playing area shall be marked in 3 colors (see graphic):

restricted area and 2-point area in one color (pantone 11C),
the remaining playing area in another color (pantone 8C) and 4.85m
the out-of-bound in black (pantone 419C)

11.0m

0.85 m
6.75m

0.85 m 0.4 m 0.85 m

1.5m 1.5m

5.8m

1.575 m 1.25 m
No-charge
semi-circle
0.90 m

1.75 m
The FIBA 3x3 Corporate logo can only be applied on courts
provided by the FIBA 3x3 Official Supplier. 15.0m

2.0m
More on the official court: fiba3x3.basketball/suppliers

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 10

FIBA 3x3 BRANDING GUIDELINES
APPLICATIONS

>> BACKSTOP UNIT

The version of the FIBA 3x3
Corporate logo without background BACKBOARD FRONT PADDING

will be used. This will be placed in the 180cm

areas indicated in the illustration
in the marked size.
Backstops must be black and must
have embedded shot-clock. 59cm

105cm

45cm
10 x 23.26 cm 10 x 23.26 cm

163
Can be a sponsor logo

64

900
544
HOOP
7 x 16.28 cm

80° (Can be sponsor logo)

190
1270
1554

The FIBA 3x3 Corporate logo can only be applied on baskets provided by the FIBA 3x3 Official Supplier.
More on the official backstop: fiba3x3.basketball/suppliers

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 11

FIBA 3x3 BRANDING GUIDELINES
APPLICATIONS

>> 3x3 BALL

The FIBA 3x3 Corporate logo will be used
only on official partner’s balls and placed OFFICIAL BALL APPROVED BALL
below the manufacturer’s logo.

> FIBA 3x3 Official Ball mark

measurements (including text):
8.8x6cm 9.03cm

> FIBA 3x3 Approved Ball mark

measurements: 9.03x2.61cm 3.8 cm

0.5 cm
6cm 0.5 cm
1.4 cm
0.7 cm
2.61cm
0.33 cm 0.7 cm
0.7 cm

All additional information and

requirements, specific to the 3x3 ball
approval process, can be found at
8.8cm 7.82cm
fiba3x3.com/organizers

The logo version with base line, “FIBA

3x3 OFFICIAL BALL”, will be exclusively
used by the FIBA 3x3 Official Suppliers.
More on the official ball:
fiba3x3.com/ball

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 12

FIBA3x3
FIBA 3x3 BRANDING
LOGOS GUIDELINES
DESIGN TEMPLATE
LOGO VERSION
APPLICATIONS

>> APPAREL

FIBA 3x3 Corporate logo can only

be applied on Wilson products,
the official apparel partner, with
FIBA prior approval.

Other opportunities should be

discussed with FIBA in advance.

MINNEAPOLIS MINNEAPOLIS

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 13

FIBA3x3
FIBA 3x3 BRANDING
LOGOS GUIDELINES
DESIGN TEMPLATE
LOGO VERSION
APPLICATIONS

>> APPAREL - UNIFORM SHORTS

Only applicable to World Tour.

Teams are allowed to place sponsor’s marks
on the right-leg’s black strip of their uniform
shorts.
The marks require FIBA’s prior approval and
are subject to certain restrictions such as:
> One mark only
> White Color
> All players same identical marks
> Same position on the black strip
> Follow FIBA’s regulations
> Certain categories are not allowed SPONSOR
LOGO
(e.g. apparel, footwear, basketballs and other
restricted categories).
Non-approved shorts will be replaced
and a replacement cost will be raised.
Sponsors marks are strictly forbidden on The sponsor logo can be maximum 11 cm high (4.3 in) with at least
replacement shorts. 1 cm from the top and 1 cm from the sewing line.
Event’s host country regulations have to be
followed.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 14

FIBA3x3
FIBA 3x3 BRANDING
LOGOS GUIDELINES
DESIGN TEMPLATE
LOGO VERSION
APPLICATIONS

>> APPAREL - ACCESSORIES

The FIBA 3x3 World Tour and Challengers

have a strict black is black policy for
accessories other than the uniform:
undergarment, knee-pads, arm-sleeves,
armbands, headbands, pads & bands of
any kind, etc., have to be black.

Otherwise, the player wearing non-black

accessoires will not be allowed to enter
the court and will be barred from playing.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 15

FIBA3x3
FIBA 3x3 BRANDING
LOGOS GUIDELINES
DESIGN TEMPLATE
LOGO VERSION
FIBA 3x3 OFFICIAL EVENT LOGOS
FIBA 3x3 WORLD TOUR LOGO

>> OVERVIEW
The FIBA 3x3 World Tour consists of a series of Masters
played every year in different world cities leading to a
final. The participating teams make it to the World Tour
via FIBA-recognized qualifiers or are invited based on
ranking and always represent a city.

A detailed section on World Tour branding is developed

on a dedicated annex that will be shared when
appropriate.

This logo can only be used by FIBA and FIBA

designated World Tour local organizers. No other
party is allowed to use this logo without prior
approval. WORLD TOUR

>> FIBA3x3_WorldTour.ai

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 16

 FIBA
FIBA 3x3
3x3 BRANDING
LOGOS GUIDELINES
DESIGN TEMPLATE
LOGO VERSION
FIBA 3x3 OFFICIAL EVENT LOGOS
FIBA 3x3 WOMEN’S SERIES LOGO

>> OVERVIEW
The FIBA 3x3 Womens’ Series consists of a series of
WS stops played every year in different world cities
leading to a WS final. The participating teams make it
to the WS stops via FIBA-recognized qualifiers or are
invited based on ranking. They represent a National
Fderation or a Commercial Team.

A detailed section on Womens’ Series branding is

developed on a dedicated annex that will be shared
when appropriate.

This logo can only be used by FIBA and FIBA

designated Womens’ Series organizers. No other
party is allowed to use this logo without prior
approval.

>> FIBA3x3_WomensSeries.ai

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 17

FIBA3x3
FIBA 3x3 BRANDING
LOGOS GUIDELINES
DESIGN TEMPLATE
LOGO VERSION
FIBA 3x3 OFFICIAL EVENT LOGOS
FIBA 3x3 WORLD / ZONE CUP & NATIONS LEAGUE

>> OVERVIEW
FIBA 3x3 World / Zone Cup &
Nations League consist of the City Skyline Illustration

following module elements:

Module 1 (info container) City Skyline Illustration

FIBA
name
Event
name

Basketball specific element

and iconic landmark or local FIBA
skyline illustration to provide WORLD CUP
event with local flavour. COUNTRY OR CITY

FIBA FIBA
name
2022
The text will be placed under
the illustration. In this module Event
year
Location

we find the name of the event 2022 Event

year
and the host country or city.
The position of these texts
cannot be modified.
These guidelines must be used in combination with
Module 2 (ball) the Adobe Illustrator artwork templates provided.
This mark, common in all EVENT NAME Event
name
versions, shows the FIBA 3x3 LOCATION
Corporate logo over the year
Location
of the competition. All this is
contained inside a ball. >> FIBA3x3_WCup.ai / FIBA3x3_ZCup.ai

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 18

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 ENDORSED EVENTS
FIBA 3x3 ENDORSED STAMP

>> OVERVIEW
FIBA 3x3 endorsement grants organizers access to
the FIBA 3x3 Event Maker (competition management
freeware) and ensures them worldwide exposure and
secures the right to use the official FIBA 3x3 Endorsed
Stamp. To receive the endorsement, a tournament
must meet the following requirements:
> Communicate all event results to FIBA by using 3x3

play.fiba3x3
event maker. More info on em.fiba3x3.com
> Play according to the 3x3 Rules of the Game available
at www.FIBA3x3.basketball

Organizers of FIBA 3x3 Endorsed Events (including

Challengers and Super Quests) are allowed to use
the FIBA 3x3 Endorsed Stamp on:
> Apparel
> Field of play
> Backstop
> Website >> FIBA3x3_EndorsedStamp.ai
> Signage (A-boards, backdrop, prize money cheque...)
> Event logo

Please note that the FIBA 3x3 Endorsed Stamp has been updated and the prior version can no longer be used.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 19

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 ENDORSED EVENTS
FIBA 3x3 ENDORSED STAMP

>> S
 TAMP COLORS

The mark only exists in solid colors.

The recommended colors for the mark are black or white.

Black version on light color backgrounds.

play.fiba3x3 play.fiba3x3
White version on dark color backgrounds.

play.fiba3x3 play.fiba3x3

>> FIBA3x3_EndorsedStamp.ai

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 20

FIBA 3x3 BRANDING GUIDELINES
FIBA 3x3 ENDORSED EVENTS
FIBA 3x3 ENDORSED STAMP

>> COMMON THINGS TO AVOID

FIBA reserves the right to
de-endorse events violating
these branding guidelines
including the wrong use
of the FIBA 3x3 Endorsed
Stamp. play.fiba3x3 play.fiba3x3

>> Do not use the old stamp with the >> Do not highlight the borders of the >> Do not cut off the stamp.
Corporate logo. stamp.

play.fiba3x3 play.fiba3x3 play.fiba3x3

>> Do not change font, nor its size nor the >> Do not use the stamp with a shadow or >> Do not use the stamp with a blurred
proportions of the stamp. 3D effects. box on a busy blackground.

FIBA 3x3 BRANDING GUIDELINES JANUARY 2022 21

CONTACT INFORMATION

For all queries, information and approvals

regarding these FIBA 3x3 branding guidelines,
please contact:

FIBA – International Basketball Federation

Route Suisse 5 - P.O Box 29
1295 Mies - Switzerland

E-mail: 3x3@fiba.basketball

www.FIBA3x3.basketball