Food ingredients

Vietnam

Post Show Report

2018

21-23 April Hô Chí Minh City Next show

tbc

THE LARGEST EDITION OF FI VIETNAM AT A GLANCE

FI VIETNAM TO DATE!
This year the co-located beverage
ingredients pavilion was launched,
in-line with market trends, and
there were many other great onsite
features including the ASEAN –
Emerging Market for F&B Industry 5,500+ 158 79%
seminar, the Beverage Ingredients Attendees Exhibitors of visitors have
Theatre, Supplier Finder, Business purchasing
Matchmaking and much more. power
 TOP 10 COUNTRIES ATTENDEE GEOGRAPHICAL

81%
Local

1 Vietnam
2 Thailand
19%
International
3 India
6
4 Malaysia
5
5 China
1
3 2 9 6 Korea
8
7 Singapore
7 8 Cambodia
270%
10 9 Philippines increase in international
4 10 Indonesia attendees compared to 2016

MAIN AREA OF RESPONSIBILITY

45.31% 6.55%
Quality control, Operations
Distribution, Marketing, and Packaging
Sales, Procurement

24.02% 9.72%
Consulting, Education
Research & development/ and training,Finance and
Technical Legal/Regulatory

14.40%
General management,
Engineering and Plant
management

Fi Vietnam Post Show Report 2018 | 2

COMPANY BUSINESS TYPE

25.75%
Manufacturer: Food/
beverage products
‘‘ Fi Vietnam had the
expertise of having so
many kinds of existing
and new ingredients
18.13% that we can use and
Distributor develop to make
new products.
21.34%
Manufacturer: Ingredients
Mr. Wiwat

7.92% Pathomyothin
Researcher, Thailand
Retailer
Institute of Scientific
and Technological
26.86% Research
Other

JOB POSITION

24.91% 4.06%
Manager with staff VP/ Director

18.15% 2.90%
Non-management Consultant

15.47% 2.13%
Board Director Sr. VP/ Managing Director

12.39% 10.11%
CEO/COO/President/Chairman Other

9.88% 34%
Manager without staff are C-Suite executives

Fi Vietnam Post Show Report 2018 | 3

TOP 20 INDUSTRY TOPICS OF INTEREST

1. Beverages 11. Meat & Poultry products

2. Bakery products 12. Organic foods

3. Flavourings 13. Fruit & vegetable products

4. Food supplements 14. Snack foods

5. Dairy foods 15. Fish products

6. Functional & Health foods 16. Ice cream

7. Confectionary 17. Baby Foods & infant formula

8. Sauces & Seasonings 18. Desserts

9. Convenience foods & Ready meals 19. Fats & Spreads

10. Cereals 20. Pharmaceuticals

‘‘
The exhibitors were quite
complete. Everything we
were looking for is here and
I can say that this was a very
successful event.

Mr. Julian Chong Zhe Bin

Senior Procurement Lead,
Lee Kum Kee Sdn. Bhd.

Fi Vietnam Post Show Report 2018 | 4

TOP 5 MAIN REASONS TO VISIT

20.75%
Source ingredients

20.05%
Meet existing contacts
/ partners / suppliers
18.75%
Learn about latest

14.00%
market trends

Get knowledge on
specific industry & 8.28%
business challenges Processing, packaging,
services and equipment

18.17%
Other

WHAT EXHIBITORS SAY

‘‘We attended Fi Vietnam this year

because we want to expand
our products into Vietnam. Our
‘‘
It is our 3rd time to exhibit at Fi
Vietnam. This year, the show is
more crowded and we have
products are supplements, functional met new players.
ingredients and active ingredients
but these kinds of products are not Ms. Khau Thi Thien Kim
developed yet in Vietnam, so we think Managing Director,
this exhibition is a good opportunity for Behn Meyer
us to introduce our products.

Ms. Mayu Aizawa

Manager Overseas Sales Dept.
Tsuno Foods Industrial Co., Ltd.

Food ingredients
Vietnam