Title: Legend

QFD of a Fitness Center

Author: Θ Strong Relationship 9

Date:
2/19/2022 Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

┼┼ ┼
┼┼ ┼┼
┼┼ ┼┼ ┼ ┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement: Competitive Analysis

Minimize (▼), Maximize (▲), or Target (x) ▲ ▲ ▲ ▲ ▲ (0=Worst, 5=Best)

Weighted Score (My Fitness Company)

0 1 2
Importance (1 low, 10 high)

Quality Characteristics

Staff and Gym Instructors

(a.k.a. "Hows")
Workouts experience
Relative Weight

Anytime Fitness
Titan Fitness

Virgin Active
Gym Studio

Equipment

SoulCycle
Facilities
Row #

Demanded Quality
(a.k.a. "Whats")
1 10.0 21.7% Healthy and Positive Environment Θ Θ Ο Θ Ο 5 5 2 3 2
.
2 8.0 17.4% Creates sense of pride Θ Θ ▲ Ο Θ 5 4 3 4 2
3 9.0 19.6% Convenience Θ Θ Θ Θ Θ 4 3 5 3 5
4 10.0 21.7% Safe and Inspired Θ Θ Θ Θ Θ 5 4 4 3 5
5 9.0 19.6% Personalization Ο ▲ ▲ Θ ▲ 4 5 4 3 4
6
46 100.0% TOTAL 19,683 6,561 243 19,683 2,187
45-min intense

200 instructors
3,500 square

and 50 staffs

5-6 areas
workout

75 pcs

Target or Limit Value

ft.

Difficulty
3 7 8 7 6
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9
Weight / Importance 7.8 7.4 4.7 8.0 6.1
Relative Weight 23.0 21.8 13.9 23.3 18.0 Powered by QFD Online (http://www.QFDOnline.com)

DO NOT TOUCH BELOW

Numeric Values for Relationship Matrix Calculations

0.2 9 9 3 9 3 0 0 0 0 0 0 0 0 0 0

0.2 9 9 1 3 9 0 0 0 0 0 0 0 0 0 0

0.2 9 9 9 9 9 0 0 0 0 0 0 0 0 0 0
0.2 9 9 9 9 9 0 0 0 0 0 0 0 0 0 0

0.2 3 1 1 9 1 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

1.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Competitive Analysis
(0=Worst, 5=Best)

3 4 5

. .
.
. .
.
.
.
 Title: Legend

Author: Θ Strong Relationship

Date: Ο Moderate Relationship

Notes: ▲ Weak Relationship

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1 23.0 7.8 Workouts experience
2 21.8 7.4 Gym Studio
3 13.9 4.7 Equipment
4 23.3 8.0 Staff and Gym Instructors
5 18.0 6.1 Facilities
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Legend

1
Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship

Date: Ο Moderate Relationship

Notes: ▲ Weak Relationship

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Legend

1
Powered by QFD Online (http://www.QFDOnline.com)