26.

Fashion started to change in the 20th century with innovations – Chanel’s gamine jackets to
Cristóbal Balenciaga’s cascading dresses.
The evolution of fashion designers creating freer, looser-fitting forms.
With these radical, avant-garde designs, women were finally able to breathe.

27.
The idea of the couturier as the master of fashion first led to the dominance and then to the
decline of the haute couture fashion firms. 1858, English couturier, Charles Frederick Worth
established the first haute couture house in Paris, championing exclusive luxury fashion for
the upper-class woman and coining the term 'fashion designer' The Chambre Syndicale
empowered the designer, rather than the customer, to decide what was fashion. This
eventually worked against the haute couture fashion firms since good business practice
requires that the customer be pleased.

28.
Textile availability, Ethnicity, Cultural traditions, Art, Music, and Expression.

29.
Simplification and in particular the idea that 'less is more' governed the development of
fashion in the early 20th century. At the beginning of World War I, there are less restrictive
clothing as many women became used to wearing practical uniforms. Hourglass women were
being replaced by the energetic and boyish 'flapper'. They are always on the move, the new
style represented youth, fashion, and fun also the life of leisure

30.
Baroque era is opulence, grandeur, heavy ornamentation, and rich colors. Baroque style
during the mid to late 17th century. It is set at the royal the court in France, stiffed bodice,
heavy skirted court dress known as 'grand habit', French silk industry in Lyon, and influx of
goods from Asia via Dutch East India Company

31.
A century of unprecedented and accelerated change. World's population grew dramatically
which improved health care and hygiene. Rise to a new sense of worldliness and fashion
consciousness. Fashion information, through magazines and correspondence, readily shared
between continents, fashion was becoming truly international. Rapidly evolving politics,
economics, technology, and new discoveries affected fashion.

32.
The Wall Street crash in 1929 has brought the roaring twenties to an
abrupt halt. The hemlines dropped suddenly while waistline rose to a little above the natural
waist, the reign of the youthful flapper was truly
over. 'Austerity day wear' for women was angled and slim fitting with
wide shoulder pads and calf-length skirts. During the day, the slimline silhouette was
softened with clever seaming, belts, novelty buttons, deep
cuffs, and pussy bows. In the evening, they shifted from legs to plunging backs which can be
seen in Lanvin, Chanel, and Mainboucher shimmering and floor-length dresses.
33.
Hollywood played a significance in the development of fashion with the
concept 'Fashion at the movies'. This lead to a practical approach. For 
example, easy-to-wear pieces and the trend to mix and match. Fashion 
during this era adapted to different occasions. In Hollywood, glamourous 
outfits were designed for Hollywood stars by costumes designers such as 
Andrian, Walter Plunket, Travis Banton.

34.
Christian Dior, Versace, Alexander Mc Queen, Chanel and Elie Saab

35.
Society was becoming less formal with the invention of the contraceptive pill as reflected in
the phrase "The Permissive Society". Slowly changing the more traditional area of society
which is a mini skirt. A fantasy era from glam rock to ethnically inspired collections. The
miniskirt is a simple, basic A-line design flattering all shapes and sizes with minimal cuts and
in block colors to powerful patterns, pop art prints. Not only that, the 1960s was also the
decade of space exploration. It was included metallic or shiny cloth along with synthetic
fabrics such as clear and colored plastics, PVC, acrylic, and vinyl. It is simple geometric
shapes, unisex and futuristic. In the 1960s and 70s, fashionable women also began to wear
unisex styles