RKLDFB009 - GROUP

ASSIGNMENT 1

CONTEMPORARY FASHION
STYLE & TREND
NAME & STUDENT ID: CHUA ZHI QING (001F1521)
NANDIKA SHANMUGA SUNDARAM (004F1521)
JENICE NG (003F1521)
KAVEENA A/P MURALI (002F1521)

PROGRAM: DIPLOMA IN FASHION MARKETING

TERM / YEAR: 3.1

LECTURER: OOI YEE JING

SUBMISSION: 10/2/22
FASHION ICON -
LADY GAGA
BACKGROUND: Lady Gaga is an American singer-songwriter, performance artist and actress, known for her flamboyant costumes. She was born Stefani
Joanne Angelina Germanotta on March 28, 1986, in New York City, New York, U.S. Her adopted stage name is derived from Queen's song “Radio Ga Ga.” Lady
Gaga's fashion style is inextricably linked to her aesthetic identity. With her small bodysuits, wild hairstyles, sunglasses, and propensity for platform heels, she
stood out from the crowd of charming pop princesses at the beginning. Beetle wings, halos, and pyrotechnic bras: this vocalist has it all.Lady Gaga was awarded
as a fashion icon at this year's Council of Fashion Designers of America (CFDA) awards gala. The award was handed to the artist, who is known for her
outrageous outfits, for "becoming a fashion innovator."

TIMELINE & ACHIEVEMENTS DETAILING, STYLING &

MAY 2008 - THE "JUST DANCE" MV

Gaga debuted her first single with a DIY disco look - the mirror bra and lightning-bolt makeup. ACCESSORIES
OCTOBER 2008 - THE "POKER FACE" MV & GOOD DAY NEW YORK Cat eye sunglasses Preferred Brands Platform heels
Gaga wore the iconic disco-mirror sunglasses and a sculptural latex bodysuit which is the start
of her experimentation with more avant-garde elements. The subsequent week, she  lexander
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performed on Good Day New York with a white sculptural leotard, crystal-covered glasses, Mcqueen
and most notably, her signature blonde hair-bow. Valentino
Saint Laurent
SEPTEMBER 2009 - AT THE MTV VMAS
Gaga served 6 looks and had her first VMAs red carpet in a corseted black lace dress by Jean Celine
Paul Gaultier, with accessories like a gold mask and neck brace by Keko Hainswheeler. Then,

she had her notorious bloody-hanging performance and is awarded the Moonman for Best
New Artist in a Red Queen-inspired costume consisting of a sheer lace dress from Alexander
Extravagant hats
McQueen with a matching mask that covered her whole face with a spiky red crown on top.
NOVEMBER 2009 - THE "BAD ROMANCE" MV
The “Bad Romance” MV is one of Gaga’s greatest hits and has made its debut at Paris
Fashion Week in October 2009, on the runway of Alexander McQueen’s iconic “Plato’s
Atlantis” show. The MV was loaded with McQueen’s clothes with many of her most
memorable looks draped in jewels and then strapped into a skin-baring lacy red leotard.
DECEMBER 2009 - MEETING QUEEN ELIZABETH II
Gaga wore a red latex and matching glittery eye decals when meeting the Queen.
JANUARY 2010 - AT THE GRAMMYS Avant garde dresses -Gaga's love of avant-garde artistic fashion has cemented
Gaga wore a sculptural lavender Armani Privé gown with gravity-defying glittery shoes for a her status as a style icon.
futuristic look. She then switched into a sparkly white minidress (gathered upward in the back,
to expose a rhinestone-stocking-covered derrière) and a huge glittering glacier of a headpiece
to accept her awards for Best Electronic/Dance Album and Best Dance Recording.
MARCH 2010 - THE "TELEPHONE" MV
Gaga imitate prisoners in a shoulder-padded black-and-white striped dress draped in chains
and wearing sunglasses covered in smoking cigarettes, using Diet Coke cans as hair rollers,
speaking on a telephone that was actually a hat, and wrapping herself in police tape.
SEPTEMBER 2010 - AT THE MTV VMAS Wigs -Aspiras, Lady Gaga's hairstylist created many wigs for her, especially for
Gaga wore an Alexander McQueen gown paired with the impossible-looking armadillo shoes. performance purposes
Later, to accept the Video of the Year award for “Bad Romance”, she took the stage in the
iconic meat outfit - dress, hat, and shoes made of raw beef.
2011-2013 - THE "JUDAS" MV, THE "YOÜ AND I" MV, THE "APPLAUSE" MV
2016 - AT THE GOLDEN GLOBES & MET GALA
Gaga is awarded the Golden Globe for Best Actress in a Miniseries or Movie. She channelled
Marilyn Monroe with a platinum-blond retro bob and a custom black velvet Atelier Versace
gown with a plunging neckline and padded hips. At the Met Gala, She hit the carpet in a
Versace jacket over a cutout leotard, sky-high platforms, and bright blond hair.
2017 - PERFORMING THE SUPER BOWL LI HALFTIME SHOW & THE GRAMMYS
Gaga wore one of her iconic outfits - bedazzled football shoulder pads along with matching
booty shorts for the Super Bowl LI Halftime performance.
At the Grammys, Gaga showed up in a two-piece shiny black leather getup with spiky long
TRENDS INFLUENCES
sleeves and chains dangling from her hips, accessorized with aviators and thigh-high, shy-
high leather boots. She then wore studded shorts and a cropped T-shirt embellished with the INNOVATIVE EXTRAVAGENT STYLE
band’s name, all over a fishnet bodysuit for the performance with Metallica.
Lady Gaga's creativeness in fashion and its trend gained a lot of support from the
2018 - AT THE GRAMMYS & THE ELLE WOMEN IN HOLLYWOOD AWARDS LGBTQA community and also those who struggle with obstacles.
At the Grammys, Gaga first went goth on the carpet with a sheer, sequined lace bodysuit She also shocked the fashion industry
under a giant black skirt and sky-high platform shoes with platinum-blond hair in two fishtail by showing up with raw meat dress and bubbles-wrapped dress which made her
braids corseted together with black string. She then went angelic, hair unchanged but LGBTQA followers rise and made them express more about themselves from their
changed her outfit to a voluminous pale pink gown with massive, ruffled detached sleeves and outfits.
beads down the front. In October 2018, Gaga obtained the honour of being one of ELLE’s
Women in Hollywood for 2018 with an exaggeratedly oversized suit by Marc Jacobs. HOT & STUNNING LOOKS

JANUARY 2019 - AT THE GOLDEN GLOBES & SCREEN ACTORS GUILD AWARDS
Gaga was nominated for the film "A Star Is Born", she went full Cinderella in a voluminous
pale-blue ball gown by Valentino. For the 2019 SAG Awards, she channelled Marilyn Monroe
again and her iconic Seven Year Itch looks in a plunging white Dior haute couture gown with
frayed edges and wraps detail at the waist.
Lady Gaga's stunning outfits have inspired a lot of women to step into fashion. Among
all the fashion icons, Lady Gaga became the most feminist star and became a
spokesperson and major advocate for sexual assault awareness. Her doings made
women love themselves and be stronger. Most of her female followers started to wear
more sexy and revealing dresses to show off their women's empowerment.

FEBRUARY, MAY 2019 - AT THE ACADEMY AWARDS & THE MET GALA NATURAL STYLE
Gaga wore an Alexander McQueen gown reminiscing Audrey Hepburn’s iconic Givenchy
from Breakfast at Tiffany’s as The Best Actress nominee and Best Original Song winner. Although there are many memes and tweets about Lady Gaga's natural looks, she still
Then, she shot Breakfast at Tiffany’s publicity photos in a structured, strapless look with long shines through them by showing off who she truly is. She decided to show her natural
black leather gloves, a Holly Golightly updo, and the cherry on top - the Tiffany Yellow looks more often and wanted to do things the way normal people do them. Therefore,
Diamond (a 142-year-old, 128.54-carat stone once worn by Hepburn herself). At the Met her natural looks have always had a major impact on her fans. Despite the fact that
Gala, Gaga arrived in a fuchsia Brandon Maxwell cape and performed a choreographed she is wealthy enough to buy whatever she wants, most of her VIP fans have
routine with her umbrella-wielding train carriers before taking off the robe to unveil an accepted her arguments about her natural beauty.This has motivated many of her
asymmetrical sculptural black gown. She then changed to a hot pink sheath and took it off to fans to be themselves and to follow their own fashion and style preferences.
complete the fashion show in a bedazzled black bra and fishnets.
FEBRUARY 2020 - THE “STUPID LOVE” MV REFERENCE
Name & Student ID: EW.com. (n.d.). Lady Gaga’s fashion evolution, from raw meat to “A Star Is Born.” [online] Available at: https://ew.com/music/lady-gaga-fashion-evolution/.
Jenice Ng (003F1521) Encyclopedia Britannica. 2022. Lady Gaga | Biography, Songs, & Facts. [online] Available at: <https://www.britannica.com/biography/Lady-Gaga> [Accessed 9 February
2022].
Chua Zhi Qing (001F1521) ‌Us Weekly. (2016). The Reason Why Lady Gaga’s Saying No to Meat Dresses These Days. [online] Available at: https://www.usmagazine.com/stylish/news/lady-gaga-
Nandika (004f1521) reveals-why-she-toned-down-her-style-w445328/ [Accessed 27 jan. 2022].
Kaveena (002F1521) TOM GEORGE. (2021, NOVEMBER 18). A guide to Lady Gaga’s style evolution. (ONLINE). https://i-d.vice.com/en_uk/article/4agbzn/lady-gaga-fashion-style-evolution