UCPAF VI

SPONSORSHIP PROPOSAL LETTER

TO WHOM IT MAY CONCERN

Universal College Lahore has been teaching the International Programmes since 1994. Universal
College Lahore is a Recognized Teaching Centre for University of London. This is the highest level
of recognition and means that in the considered view of the University of London, it demonstrates
a sustained commitment to developing excellence in respect of teaching, support to students, and
administrative processes. For 25 years, Universal College Lahore has been preparing students for
successful careers in academics, law practice, business, public service, teaching and more. Not
only that, UCL has been an avid supporter of extracurricular activities like Dramatics, Debating,
Music & Sports.
As far as Dramatics is concerned, UCL annually hosts a Performing Arts Festival, known as UCPAF.
Following the legacy of the past 5 successful events, UCPAF returns this year with yet another
bang. The Performing Arts festival is a conjoined effort of participation by the students, the
management and various institutions. Annual attendance ranges anywhere from 1500 to 3000
attendees including social events such as the concert & qawwalis. The Performing Arts Festival
includes several exciting categories of activities, such as:

Drama | Music | Singing | Standup Comedy | Dance | Media | Fashion Show

The Performing Arts Festival brings out the best in our participants, proving that theatre & arts
runs in Pakistani blood. UCL aims to provide a platform for this emerging yet socially stigmatized
part of our society, where arts is not considered to be a talent. Participants break this stereotype
by engaging in the festival with such enthusiasm and spirit, aiding heavily in the success and
celebration of UCPAF and Arts festivals as a whole. This initiative does not go unappreciated, as
several honorable sponsors have helped the event reach its peak in the past. Achieving great things
always require hard work, patience, determination & help. Hence, the sponsorship request for this
year is being made out, so that we can together contribute in making this event surpass even its
former glory, establishing a new benchmark, for our mutual benefit. To wind up the entire event,
we invite different artists to perform. Such as in the past, we’ve had Atif Aslam, Uzair Jaswal,
Rafaqat Ali Khan and more amazing artists from Coke Studio perform for us.
For this year, apart from the aforementioned activities, we have also planned a concert. Artists in
consideration for this year’s UCPAF are:

● Asim Azhar
Asim Azhar is a youthful heartthrob vocalist and a new impression of the Pakistan music industry.
He has earned an enormous distinction at a very youthful age. Apart from being a lead singer in
Coke Studio, Asim Azhar is a popular singer in a concert format too.

● Hasan Raheem

Hasan Raheem is an upcoming Karachi based singer who is originally from Gilgit. He is a soon-to-
be doctor by day and singing musician by night. In a span of just one year, Hasan Raheem has left
quite an impression on critics and fans, with his breakthrough song, ‘Aisay Kaisa’ ft. Abdullah
Kasumbi. He has definitely created a young following and is a musical force to look out for.
 ● Young Stunners
Two boys from Karachi, Talha Anjum and Talhah Yunus along with their producer Umair Khan, also
known as Young Stunners are probably the ones who are on the top in Urdu HipHop Industry.
Gathering a massive fan base, not only in Pakistan but in India as well, Young Stunners are arguably,
the face of Hip-Hop industry of the subcontinent.

Venue

Marketing
● Digital marketing
● Hiring a PR Team
● City wide promotions

Institutions Invited
● Lahore University of Management Sciences
● National College of Arts
● Lahore School of Economics
● University of Engineering and Technology
● University of Punjab
● LACAS Gulberg
● Bloomfield Hall
● FAST
● Defence Degree College
● F.C College
● Garrison Degree College
● KIMS
● King Edward Medical College
● Kinnaird College
● Lahore College
● University of Management and Technology
● PIFD
● Beaconhouse National University
● STEPS
● National Textile University (Faisalabad)
● University of South Asia
● Punjab University
● NUST(Islamabad)ROOTS (Islamabad)
● GIKI
● Fatima Jinnah Medical College
● Allama Iqbal Medical College
● Aitchison college
● LGS 55 Main
● LGS Defense
● LGS Johar Town
● LGS Phase 5
● LGS 1-A-1
● LGS Paragon
● LGS Model Town
● LGS Shah Jamal
● Beaconhouse Liberty Campus
● Beaconhouse Newlands
● Beaconhouse Defence Campus
● Beaconhouse Johar Town
● SICAS Senior
● Roots IVY
● Roots EME
● Roots Millennium
● The international school of Choueifat
● Karachi Grammar School (Karachi)
 ● Angels International (Faisalabad)
● Home Economics
● City school (Gujranwala)
● Beaconhouse School System (Faisalabad)
● IBA Karachi
● Nixor College Karachi

Age of Attendees
17 to 55 years

Age of Participants
17 to 26 years

Proposed date
3 to 5 December 2021

Introduction to Dramatics Society

The Universal College Dramatics Society (UCDS) is one of the leading societies in the drama circuit
in Pakistan. UCDS members and alumni have been revolutionizing the performing arts across
Pakistan for over 10 years. We believe in the importance of creative self-expression for the youth
through an array of mediums, including song, dance and acting. According to this ethos, Universal
College Lahore is proud to present the sixth edition of its premier event, the Universal College
Performing Arts Festival (UCPAF VI). With this competition we hope to provide a platform for those
who want to challenge themselves, display their passion for the arts and shine a light on the
cornucopia of talent that lies hidden in the country of Pakistan.

With that being said, this will not be possible without the intervention of third-party aid, in the
form of valuable sponsorships. As mentioned above, being a sponsor will not only aid us in
achieving what we have planned for, but it will also be a profitable venture for the honorable
sponsors. Citing precedent from the past events, UCL has never failed to deliver on its promise,
and this year will not be an exception either. The management has devised certain packages for
every category of sponsorships available, providing a wide array of choices for each sponsor to
promote their business, however they deem fit. Moreover, there’s also a customized package
available, where a sponsor can pin point specifically what they aim to gain benefit from.
Below is a list of each category of package offered:

1. Platinum Package – 1 million PKR

▪ The sponsor’s Brand Name & Logo would be advertised at a prominent position on the
poster
▪ The sponsor company’s leaflet will be sent along with invitations
▪ Online promotion
▪ Live promotion on SMD screens throughout the event
▪ Sponsor’s Logo on Host team jerseys
▪ Sponsor’s Logo on Backdrop Banners
▪ Sponsor’s Logo on Trophies & Awards
▪ Sponsor’s Logo on Certificates
▪ Sponsor’s Logo on Concert Tickets
▪ Sponsor’s Logo on Delegate Cards
▪ 25 Complimentary Concert Tickets
▪ 800 download links for Sponsor’s app (provided you have one)
▪ Title given as the ‘Main Sponsor’
▪ 2 stalls at the venue
▪ Placement provided for sponsor company’s standees (10)
▪ Mention of Sponsor on UCPAF Daily Newsletter
▪ Product cut-outs (2)
▪ Advertisement on UCL’s official social media
▪ Gratitude on stage
▪ Honorary mention on social event’s stage

2. Gold Package – 0.7 million PKR

▪ Brand Name & Logo (medium sized) at prominent locations on the poster
▪ The sponsor company’s leaflet will be sent along with invitations
▪ Online Promotion
▪ Live promotion on SMD screens throughout the event
▪ Placement provided for sponsor company’s standees (5)
▪ Complimentary Concert Tickets (15)
▪ Sponsor Company’s Logo on Concert Tickets
▪ Sponsor Company’s Logo on Certificates
▪ Sponsor Company’s Logo on Backdrop Banner (medium sized)
▪ Product cut-outs (1)
▪ 1 stall at the venue
▪ Gratitude on stage
▪ Advertisement on UCL’s official social media
▪ Honorary mention on social event’s stage
▪ Mention of Sponsor on UCPAF Daily Newsletter

3. Silver Package – 0.5 million PKR

▪ Brand Name & Logo at bottom of the posters/banners

▪ Sponsor Company’s Logo on Backdrop Banner
▪ Sponsor Company’s Logo on Photo booth
▪ Sponsor Company’s Logo on Concert Tickets
▪ Complimentary Concert Tickets (10)
▪ Placement provided for sponsor company’s standees (5)
▪ Online Promotion
▪ 1 stall at the venue
▪ Live promotion on SMD screens throughout the event
▪ Gratitude on stage
▪ Mention of Sponsor on UCPAF Daily Newsletter

4. Bronze Package – 0.25 million PKR

▪ Brand name & Logo at the bottom of the poster/banners

▪ Placement provided for sponsor company’s standees (3)
▪ Complimentary concert tickets (5)
▪ Sponsor company’s logo on concert ticket
▪ Sponsor company’s logo on backdrop banner
▪ Online promotions
▪ Live promotion on SMD screens throughout the event
▪ Mention of Sponsor on UCPAF Daily Newsletter

5. Single Packages
▪ Sponsor Company’s Logo on Concert Tickets – 50k PKR

▪ Sponsor Company’s Logo on Concert Tickets & Jerseys – 100k PKR

 ▪ Sponsor Company’s Logo on Concert Tickets & Jerseys + Online Promotions + Company
Leaflets sent out with invitations + 2 Complimentary Concert Tickets – 200k PKR

Benefits of being a Sponsor:

− Raise your Brand’s awareness & PR
− Provides positive promotion of your product lineup & portfolio
− Building Brand positioning through associative imagery
− Supports a sales promotion/campaign
− Creates an internal emotional commitment to the brand
− Provides a platform for broadening your company’s competitive edge, by improving your
brand image, prestige & credibility, by supporting events that your target market ought to
find attractive
− Budget friendly method to promote your Brand & Products
− Sponsorship is a proven method to boost a company’s short- & long-term sales
− A highly effective marketing tool to access a wide range of potential customers, such as
students, institutions, public bodies & decision makers of other businesses.
− An efficient way to get a product’s reaction immediately
− Helps businesses conduct a focus group test on a diverse range of potential customers
− Acts as a major tool in improving a business’s R&D department
− Sponsorships often provide media coverage which would not be otherwise available
− Forming new business relations & repeated sales (for example, with the institution)

At the end, I would like to extend my gratitude for considering the proposal letter & giving us a
chance to be heard. We look forward to hearing from you. Our contact details are mentioned at
the end of the letter.

Regards,
Rao Afrasiab Hassan Ali Shehbaz Haissam Malik
DIRECTOR GENERAL UCPAF VI CONVENER UCPAF VI ASST. DG UCPAF VI
0315 4870000 0323 4864082 0343 5588888

Staff Members:
Alishan Bin Sohail Ali Qureshi
Extra-Curriculars Coordinator Assistant Coordinator
0336 4585482 0335 4633541

Universal College Lahore

1.5 KM from Thokar Niaz Baig Lahore
042 35963335-7