DPR1505-22-S1 ASSIGNMENT NO.

1 2022

UNIVERSITY OF SOUTH AFRICA

COLLEGE OF HUMAN SCIENCE

DEPARTMENT OF COMMUNICATION SCIENCE

Qualification: Diploma in Public Relations

Name of module: Public Relations Programme

Module Code: DPR1505

Assessment no: Assignment 01

Marks: 60

Due date: 15 March 2022

Lecturers: Mr Mangaka

Mr Masedi TJ

Mr Modiba TM

Mr Morema RS

Internal moderator: Mr Motloutsi

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DPR1505-22-S1 ASSIGNMENT NO.1 2022

INSTRUCTIONS

This assignment is based on learning units 1 and 2. You are expected to apply your
knowledge and give relevant examples when required.

Kindly note the following:

➢ This assignment consists of five compulsory questions that constitute a total of 60

marks.
➢ There are only two questions.
➢ Kindly consult CMNALLE 301 for the technical requirements.
➢ Please ensure that your student details are included.
➢ Plagiarism in any form will NOT be tolerated.
➢ No late submissions will be accepted.
➢ Kindly proofread your assignment for grammatical errors and punctuation before
you submit.
➢ Answers should be in essay format unless stated otherwise.
➢ Your assignment should be 5 to 7 pages long, excluding cover page and table of
contents. Kindly align and number your work.
➢ Convert your assignment into PDF format before submitting it.
➢ Only online submissions via myUnisa will be accepted. E-mailed and posted
assignments will be ignored.
➢ Kindly contact us if you have queries or need clarification and/or assistance. Our
contact details are on myUnisa
➢ You must list at least five references.
➢ Use Arial 12pt, 1.5 spacing and justify all your work.
➢ Your assignment must include an introduction and conclusion.

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DPR1505-22-S1 ASSIGNMENT NO.1 2022

QUESTION 1

Source: https://www.criticalmention.com/blog/public-relations/impact-of-technology-on-
pr/#:~:text=It%20cuts%20out%20time%20and,their%20efforts%20on%20redundant%20tasks

With the above case study in mind, write two paragraphs discussing how technology affects the
practice of public relations practitioners in South Africa. In your discussion, you need to state the
advantages and disadvantages of technology in the PR sphere.

15 Marks

QUESTION 2

Source: https://www.hrw.org/report/2020/09/17/they-have-robbed-me-my-life/xenophobic-
violence-against-non-nationals-south

You have been appointed as a public relations manager of a government department. You are
tasked with developing a public relations programme or campaign, using the seven steps (theory)
of the public relations programme (DOTMABE formula), to raise awareness of and advocate
against xenophobic attacks on illegal immigrants in South Africa. Please note that you are given
a budget of R20 million, and you need to travel to five provinces of your choice that are mostly
affected by this scourge. In developing your programme, you need to make use of the rubric below
as a guideline.

45 Marks

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DPR1505-22-S1 ASSIGNMENT NO.1 2022
• Hint: You need to theoretically discuss each step before you can apply it to the xenophobia
case study.

Mark allocation
Theory Application Subtotal
Defining the problem 2 3 5
Setting the objectives 2 3 5
Target groups 2 3 5
Developing the message 2 5 7
Activities 2 8 10
Budget 2 5 7
Review and evaluation 2 4 6
TOTAL 45

Technical presentation:

Use the following as a checklist for technical presentation:

• Have you included a declaration of honesty as the first page of your assignment?
• Have you and a witness signed your declaration (or have you provided the
names of your witness/es if you submitted the assignment online)?
• Have you included a table of contents with headings and the correct levels of headings?
• Have you included an introduction and conclusion?
• Have you edited your assignment to ensure that there are no spelling and language errors?
• Have you correctly cited (referenced) and included a list of sources consulted at the end
of your assignment?

GRAND TOTAL [60]

ALL THE BEST!