III.

PROCEDURES

A. The Target Audience

Who is more likely to benefit from the advocacy?

- Likely to benefit from advocacy is the animals itself.

Who is more likely to be adversely influenced by the advocacy?

- It adversely appeals business of factory farming for animals’ products and use animals as lab rats
for experiments.

Who are the individuals, groups, or institutions in the primary audience?

- The primary audience of the campaign is the animal organizations that support the anti-cruelty
for animals where they also share awareness to stop this kind of abuse.

Who are the individuals, groups, or institutions in the secondary audience?

- The secondary audience will be the animal lovers whereas they are loving animals and don’t
want to see/watch the harassment and neglect of people who don’t have a heart.

Who will be the supporters of the advocacy?

- The supporter of the advocacy will be the animal’s lovers and animals’ organization, probably
also the government.