Dr.

Babasaheb Ambedkar Marathwada University

Aurangabad-431004, Maharashtra (India)

A Project Report
On

“A STUDY ON CUSTOMER SATISFACTION TOWARDS

BAJAJ MOTORS”

Submitted at
ADITYA EDUCATION TRUST'S

ADITYA COLLEGE OF MBA, BEED.

Submitted By

_________Name of the student_________

Master of Business Administration
Semester- IIIrd
Session 2016-2017
 Dr. Babasaheb Ambedkar Marathwada University

Aurangabad-431004, Maharashtra(India)

CERTIFICATE
This is to certify that the project report_______________
________________(project name)has been carried out and submitted
satisfactorily by __________________________
___________(student name).

Project Guide EXTERNAL EXAMINER

Director

ADITYA COLLEGE OF MBA, BEED

Dr. Babasaheb Ambedkar Marathwada University

 Aurangabad-431004, Maharashtra(India)

DECLARATION
I the undersigned solemnly declare that the report of the project
work entitled ___________________ (project name) is based my own
work carried out during the course of my study under the supervision of
______(Guide Name)

I assert that the statements made and conclusions drawn are an

outcome of the project work. I further declare that to the best of my
knowledge and belief that the project report does not contain any part
of any work which has been submitted for the award ofany other
degree/diploma/certificate in this University or any other University.

Dr. Babasaheb Ambedkar Marathwada University

Aurangabad-431004, Maharashtra (India)

 Acknowledgement

I express my sincere thanks to my project guide, Mr. __________

(Guide Name)Designation Professor Deptt MBA ,for guiding me
right form the inception till the successful completion of the project.
I sincerely acknowledge him for extending their valuable guidance,
support for literature, critical reviews of project and the report and
above all the moral support he had provided to me with all stages of
this project.

I would also like to thank the supporting staff of Department, for

their help and cooperation throughout our project.

(Signature of Student)

INDEX
Sr. Number Contents Page number

1 Introduction
2 Objective of the studies
 3 Company profile
4 organization structure
5 product profile
6 Achievement and awards
7 Finance department
8 marketing department
9 HR department
10 IT department
11 SWOT analysis
12 Conclusion
13 Bibliography

 Introduction

My internship project report is on the topic ‘A study on customer

satisfaction towards Bajaj ’. I have completed my internship in Karanja. (Bajaj

Motors bike showroom). previous to my internship in Karanja, there having many

questions were in my mind regarding the how the showroom manages the customer,

and also the questions about the Bajaj bikes are satisfying the customer.
 The internship provides a realistic advantage to the college

student. To gain the knowledge and experience towards the chosen matter. Internship

presents how theoretical knowledge which observes on the working field.

 OBJECTIVE OF THE STUDY

 To understand the satisfaction level of buyer towards Bajaj bike.

 To know the level of the buyer satisfaction.

 To know about diverse brands of the similar bikes sold in the area.

 To study the marketing strategy.

 To know about Bajaj motorcycles with regards in the specified customers

 COMPANY PROFILE

 COMPANY NAME : Yamaha motors

 INDUSTRY : Automotive

Bajaj Auto Limited is India's largest manufacturer of scooters and motorcycles. The company
generally has lagged behind its Japanese rivals in technology, but has invested heavily to catch up. Its
strong suit is high-volume production; it is the lowest-cost scooter maker in the world. Although
publicly owned, the company has been controlled by the Bajaj family since its founding.
  History of the automobiles

Bajaj Auto Limited is an Indian multinational two wheeler & three wheeler manufacturing company
based in the city of Pune, India. It manufactures motorcycles, scooters and auto rickshaws. Bajaj Auto
is a part of the Bajaj Group. It was founded by Jamnalal Bajaj in Rajasthan in the 1940s. The
company has plants in Chakan, Waluj and Pantnagar. The oldest plant at Akurdi in Pune houses
the R&D centre 'Ahead'.
Bajaj Auto is the world's third-largest manufacturer of motorcycles and the second-largest in India. It
is the world's largest three-wheeler manufacturer. The Forbes Global 2000 list for the year 2012
ranked Bajaj Auto at 1,416. In December 2020, Bajaj Auto crossed a market capitalisation
of ₹1 lakh crore (US$13.6 billion), making it the world's most valuable two-wheeler company.
Bajaj Auto was established on 29 November 1945 as M/s Bachraj Trading Corporation Private
Limited. It initially imported and sold two- and three-wheelers in India. In 1959, it obtained a license
from the Government of India to manufacture two-wheelers and three-wheelers and obtained Licence
from Piaggio to manufacture Vespa Brand Scooters in India. It became a public limited company in
1960. With the launch of motorcycles in 1986, the company changed its branding from a scooter
manufacturer to a two-wheeler manufacturer. In 1984, Bajaj Auto signed a technical assistance
agreement with Kawasaki, cooperating to expand production and sales of motorcycles in the local
market.
In the early 2000s, Bajaj Auto bought a controlling stake in the Tempo Firodia company, renaming it
"Bajaj Tempo". Germany's Daimler-Benz owned 16% of Bajaj Tempo, but Daimler sold their stake
back to the Firodia group. It was agreed that Bajaj Tempo would gradually phase out the use of the
"Tempo" brand name, as it still belonged to Mercedes-Benz.The name of the company was changed
to Force Motors in 2005, dropping "Bajaj" as well as "Tempo", over the objections of Bajaj Auto with
whom the company shares a long history as well as a compound wall.
In 2007, Bajaj Auto, through its Dutch subsidiary Bajaj Auto International Holding BV, purchased a
14.5% stake of Austrian rival KTM, gradually increasing its stake to a 48% non-controlling share by
2020. In December 2020, Bajaj started discussions on swapping its stake from KTM to KTM's
controlling shareholder Pierer Mobility, a subsidiary of Pierer Industrie.
On 26 May 2008, Bajaj Auto Limited was split off into three corporate entities — Bajaj Finserv
Limited (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL).
In 2017, Bajaj Auto and Triumph Motorcycles Ltd teamed up to build mid-capacity motorcycles.
In 2017, Bajaj and Kawasaki ended a sales and services partnership in India for the sale and after-
sales service of Kawasaki motorcycles, which had been established in 2009. The partnership's
dealerships were later converted into KTM ones. Bajaj and Kawasaki continue with their relationship
in overseas markets.
On 26 November 2019, Bajaj Auto invested about ₹57  crore ($8 million) in bicycle and electric
scooter rental startup Yulu. In this deal, Bajaj would also manufacture customised electric scooters for
Yulu.

Type - public company.

Industry - Automobiles industry.

Predecessor - YAMAHA MOTOR

PVT LTD. Headquarters(HQ) - Iwata and

Japan

Key persons - Hiroyuki Yanagi

Product - Automobiles

Returns - 410.4

Billon JPY Net income - 22.9

Billion JPY

 MISSION, VISION, AND GOALS

VISION MISION AND VALUES OF THE COMPANY

VISION: To be a leader in the market.

MISION: To attain better level of service to buyers.

VALUES: To buyer forced behavior carrying for the buyer integrity.

  PRODUCT AND SERVICE PROFILE

Figure 1.1 Bajaj CT 100:

Specifications:

 80 -KM per ltr.

 102 CC MOTORCYCLE.

 Top speed is 90 KMPH.

 Petrol engine.

 Engine kind: Air-cooled, four-stroke, single cylinder

 Best range.

 Front and rear break type dump with CBS.

 Price Starting From :- 53,696/-

Figure 1.2 Bajaj Platina 100 ES :

Specifications:

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  85 -KM per ltr.

 102 CC MOTORCYCLE.

 Top speed is 90 KMPH.

 Petrol engine.

 Engine kind: Air-cooled, four-stroke, single cylinder

 Best range.

 Front and rear break type dump with CBS.

 Price Starting From :- 59,309/-

Figure 1.3 Bajaj Discover 100 ES :

Specifications:

 75 -KM per ltr.

 102 CC MOTORCYCLE.

 Top speed is 90 KMPH.

 Petrol engine.

 Engine kind: Air-cooled, four-stroke, Two Valve, Twin Spark

 Best range.

 Front Disc and rear break type dump with CBS.

 Price Starting From :- 65,696/-

Figure 1.4 Bajaj Pulser 125 :

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 Specifications:

 60 -KM per ltr.

 124.4 CC MOTORCYCLE.

 Top speed is 110 KMPH.

 Petrol engine.

 Engine kind: Air-cooled, four-stroke, Two Valve, Twin Spark BSVI DTS-I Engine

 Best range.

 Front Disc and rear break type dump with CBS.

 Price Starting From :- 82,701/-

Figure 1.5 Bajaj Pulser NS 125 :

Specifications:

 55 -KM per ltr.

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  124.45 CC MOTORCYCLE.

 Top speed is 120 KMPH.

 Petrol engine.

 Engine kind: 4-Stroke, SOHC 4-Valve, Air Cooled, BSVI Compliant DTS-i Ei Engine

 Front Disc and rear break type dump with CBS.

 Price Starting From :- 99,770/-

Figure 1.6 Bajaj Pulser 150 :

Specifications:

 55 -KM per ltr.

 149.5 CC MOTORCYCLE.

 Top speed is 120 KMPH.

 Petrol engine.

 Engine kind: 4-Stroke, 2-Valve, Twin Spark BSVI Compliant DTS-i FI Engine

 Front and rear break type Disk with ABS.

 Price Starting From :- 100,915/-

Figure 1.7 Bajaj Pulser 180 :

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 Specifications:

 50 -KM per ltr.

 178.6 CC MOTORCYCLE.

 Top speed is 135 KMPH.

 Petrol engine.

 Engine kind: 4-Stroke, SOHC 2-Valve, Air Cooled, BSVI Compliant DTS-i Fi Engine

 Front and rear break type Disk with ABS.

 Price Starting From :- 116,653/-

Figure 1.8 Bajaj Avenger 160 Street :

Specifications:

 50 -KM per ltr.

 160 CC MOTORCYCLE.

 Top speed is 135 KMPH.

 Petrol engine.

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  Engine kind: Single cylinder, Twin Spark DTS-i , Fuel Injected, 4 stroke, SOHC, 2 valve, Air cooled

 Front and rear break type Disk with ABS.

 Price Starting From :- 108,902/-

Figure 1.9 Bajaj Pulser NS 160 :

Specifications:

 45 -KM per ltr.

 160.3 CC MOTORCYCLE.

 Top speed is 135 KMPH.

 Petrol engine.

 Engine kind: 4-Stroke, SOHC 4-Valve, Oil Cooled, Twin Spark BSVI DTS-i FI engine

 Front and rear break type Disk with ABS.

 Price Starting From :- 119,418/-

Figure 1.10 Bajaj Avenger 220 Cruise :

Specifications:
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  40 -KM per ltr.

 220 CC MOTORCYCLE.

 Top speed is 150 KMPH.

 Petrol engine.

 Engine kind: Single cylinder, Oil cooled, Twin Spark DTS-i , Fuel Injected, 4 stroke, SOHC, 2 valve

 Front and rear break type Disk with ABS.

 Price Starting From :- 133,613/-

Figure 1.11 Bajaj Pulser 220 F :

Specifications:

 40 -KM per ltr.

 220 CC MOTORCYCLE.

 Top speed is 150 KMPH.

 Petrol engine.

 Engine kind: 4-Stroke, 2-Valve, Twin Spark BSVI Compliant, DTS-i FI Engine, Oil Cooled

 Front and rear break type Disk with ABS.

 Price Starting From :- 134,566 /-

Figure 1.12 Bajaj Pulser NS 200 :

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 Specifications:

 40 -KM per ltr.

 199.5 CC MOTORCYCLE.

 Top speed is 160 KMPH.

 Petrol engine.

 Engine kind: 4-Stroke, SOHC 4-Valve, Liquid Cooled, Triple Spark, BSVI Compliant FI DTS-i Engine

 Front and rear break type Disk with ABS.

 Price Starting From :- 136,090 /-

Figure 1.13 Bajaj Pulser 250 :

Specifications:

 35 -KM per ltr.

 249.07 CC MOTORCYCLE.

 Top speed is 180 KMPH.

 Petrol engine.

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  Engine kind: Single cylinder, 4 stroke, SOHC, 2 valve, Oil cooled, FI

 Front and rear break type Disk with ABS.

 Price Starting From :- 139,117 /-

Figure 1.14 Bajaj Pulser RS 250 :

Specifications:

 35 -KM per ltr.

 199.5 CC MOTORCYCLE.

 Top speed is 180 KMPH.

 Petrol engine.

 Engine kind: Fuel Injection System, Triple Spark 4-Valve 200cc BSVI DTS-i FI Engine, Liquid Cooled

 Front and rear break type Disk with ABS.

 Price Starting From :- 164,179 /-

Figure 1.15 Bajaj Dominar 400 :

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 Specifications:

 35 -KM per ltr.

 373.3 CC MOTORCYCLE.

 Top speed is 200 KMPH.

 Petrol engine.

 Engine kind: Single cylinder, 4 stroke, DOHC, 4 Valve, Liquid Cooled, Triple Spark, FI

 Front and rear break type Disk with ABS.

 Price Starting From :- 217,473 /-

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