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  • Perancangan Produk Kimia (Chemical Product Design)

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    Zulfansyah Muchtar
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    The document discusses interpreting customer needs for chemical product design. It explains that customer needs should be organized into groups of essential, desirable, and useful needs. The new product must meet all essential needs to succeed, and ideally meet many desirable needs that competing products do not. For existing products, defining needs is easier since how the current product is used is known. For new products, needs may need to be grouped by target market or function, and customers may need to be re-engaged to more tightly specify needs.

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    Kuliah 4

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    The document discusses interpreting customer needs for chemical product design. It explains that customer needs should be organized into groups of essential, desirable, and useful needs. The new product must meet all essential needs to succeed, and ideally meet many desirable needs that competing products do not. For existing products, defining needs is easier since how the current product is used is known. For new products, needs may need to be grouped by target market or function, and customers may need to be re-engaged to more tightly specify needs.

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    17 views21 pages

    Perancangan Produk Kimia (Chemical Product Design)

    Uploaded by

    Zulfansyah Muchtar
    The document discusses interpreting customer needs for chemical product design. It explains that customer needs should be organized into groups of essential, desirable, and useful needs. The new product must meet all essential needs to succeed, and ideally meet many desirable needs that competing products do not. For existing products, defining needs is easier since how the current product is used is known. For new products, needs may need to be grouped by target market or function, and customers may need to be re-engaged to more tightly specify needs.

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    © All Rights Reserved
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    Perancangan Produk Kimia

    (Chemical Product Design)

    Kuliah 4 – Needs (part 2)


    Semester Genap 2021/2022 (Kelas C)
    Prodi Sarjana Teknik Kimia Universitas Riau
    Interpreting Customers Needs
    • Customers need recorded will normally be a random
    collection.
    • Our challege is to organize these need as group, and edit
    them in a cogen list.
    • Rank our list of need as essential, desirable, and useful
    • We should believe that the new product must meet all the
    essential needs to be succesful.
    • We would like it to meet many of the desirable needs,
    especially if existing competitive products do not meet
    these need.
    Interpreting Customers Needs
    • If wee seek an improved an existing product, we will know
    how the existing product is used. We will be able to define
    the essential, desirable, and useful product attribut without
    much effort.
    • If we seeking new product, we may simple be forced to
    group the ideas by target market or by common function.
    • For new product, we almost must return to the customer,
    seeking to specify needs more tightly.
    question

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