Marketing Management II

Assignment 11

Term II
Section: A

Submitted By
Sreelakshmi V B PGP12036
 BMW Z3 Roadster (case)

Netflix has reduced its costs in the enormous Indian market in order to stimulate growth. When Netflix
first entered the market, the typical cable tv subscription cost more than a standard Netflix subscription,
but to stay competitive, it reduced its rates to roughly 199 rupees per month, down from 499 rupees
previously. This is being done in order for Netflix to continue to grow its revenue in Africa. Other OTT
providers, such as Disney's Star, which offers ad-free sponsored tiers of popular shows, are putting up a
fight. Netflix also does not market as heavily as the other OTT platforms in the region, which means it
will face a lot of competition in the near future. The price rise in the United States comes at a time when
the expansion of steaming services in the United States and Canada has slowed. It lost roughly 400,000
members in the region in the second quarter of 2021, and if it can't increase revenues by adding additional
subscribers, it would raise rates. This is what it's doing to compete successfully, to be able to develop
engaging material and then advertise it effectively when the competition heats up.