Sales promotion

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 A sales promotion is a marketing strategy
where a business will use short-term campaigns
to spark interest and create demand for a
product, service or other offers.

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● Sales promotion involves
some type of inducement
that provides an extra
incentive to buy

● Sales promotion is
essentially an acceleration
tool, designed to speed up
the selling process and
maximize sales volume

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 t ion
omo
s P r
S a le
th of
o w
The Gr
The Growing Power of Retailers
The Growing Power of Retailers

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Several developments have
helped to transfer power from
the manufacturers to the
retailers.

With the advent of optical

checkout scanners and
sophisticated in-store
computer systems

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Private label brands in various
packaged-good categories
such as foods, drugs,
and health and beauty care
products are giving national
brands more competition for
retail shelf space and
increasing their own marketing,
including the use of traditional
sales promotion tools

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 Declining Brand Loyalty

Black
l oyal Is the color of ebony and of
s a r e
c o n s umer outer space. It has been the
Man y
a n d / o r are
o u p o n users f or deals symbolic color of elegance,
c o k
d i t i o n ed to lo solemnity and authority.
con
ey
when th
shop

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 Increased Promotional Sensitivity

n d that is
a b r a Blue Red
Buying r b eing
i al o Is the colour of the Is the color of blood,
on spec n simplify
e d c a clear sky and the deep and because of this it
display -m aking
i s io n sea. It is located has historically been
the dec olve the
a n d s between violet and associated with sacrifice,
process erchoic
e.
o f o v green on the optical danger and courage.
problem spectrum.

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 Brand Proliferation
Lorem Ipsum

Lorem Ipsum Lorem Ipsum

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

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Fragmentation of the Consumer Market

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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 Short-Term Focus

our office

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Increased Accountability

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 i ti o n
m pet
Co

89,526,124
Whoa! That’s a big number, aren’t you proud?

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CLUTTER

Our process is easy

first second last

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 Big concept
Consumer-Oriented Sales
Promotion Techniques
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 Sampling: door to door,in store,

Red
Is the color of blood, and
because of this it has
historically been associated with
sacrifice, danger and courage.

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky Is the color of blood, and
ripe lemons. In the spectrum of and the deep sea. It is located because of this it has
visible light, yellow is found between violet and green on the historically been associated with
between green and orange. optical spectrum. sacrifice, danger and courage.

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coupons

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 Credits

Special thanks to all the people who made and

released these awesome resources for free:
> Presentation template by SlidesCarnival
> Photographs by Unsplash

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 U M S
PREMI

You can insert graphs from Google Sheets

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 S T A KE
SWEEP
Mobile project
Show and explain your
Place your screenshot
web, app or software here
projects using these
gadget templates.

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CONTEST

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 TE
REBA
AND
FU N DS Place your screenshot here
RE

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BONUS PACKS

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PRICE OFFS

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FREQUENCY PROGRAM

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 EVENT MARKETING

Thanks!
Any questions?
Find me at @username & user@mail.me

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 Big concept
Trade-Oriented Sales
Promotion Techniques
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 Presentation design
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POP- DISPLAY

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