RENEE K.

MAXWELL
3705 41st Avenue South
Minneapolis, MN 55406
612-721-1464 (h) 612-655-1913 (cell) rm71b03a@westpost.net
QUALIFICATIONS: * Wide-ranging experience in the consumer products and retail i
ndustries. Career experience supported by a Bachelor of Arts degree in Business
with a Concentration in Marketing and Management, complemented by substantial tr
aining in sales, communication, and leadership methodologies. MBA completed in
May 2005.
* Critical thinker with proven ability to effectively analyze markets, to t
arget areas of highest return, and to help develop strategies to attain team
's sales goals. * Combines excellent communication skills and ability to es
tablish and manage customer relationships with strong organizati
onal abilities.

"Renee brings tremendous skills which allows our team to achieve strong busin
ess results. [She] is one of the most dependable, hardworking, and results
-oriented people I've encountered in my twelve years with P&G."
Performance Review Excerpts, Procter & Gamble Distributing Co.
AREAS OF EXPERTISE:
* Category Management * Advanced Excel, Powerpoint, Word
* Problem Solving; Technical Skills * Client Relations; Sales Presentations
* Market Research and Analysis * IRI/Infoscan, IRI Reviews, Nielsen, Panel
* Teamwork & Communications * Apollo/Pro Space Space Management
* Target's Info Retriever; Wal-Mart's Retail Link, SuperValu's EDW
* Spectra; Loyalty Card Data Mining
EXPERIENCE:
The Stop (Family-owned); Cushing, MN - June 2010 to Present
Hospice/Personal Home Health Care; Raeford, NC - February 2009 - March 2010
Chiquita Brands North America, Minneapolis, MN
One of the leading suppliers of Packaged Salads (Fresh Express), Bananas, and V
alue Added Fruit. Positioned as a leader in quality control and cold-chain man
agement. Consistently recognized for exceptional Category Management expertise.
Category Development Manager; SuperValu - January 2008 - January 2009
* Ensure timely, accurate delivery of performance reports/scorecards; interpret
current category trends to internal and external teams that enable fact-base
d decisions.
* Analyze and track internal point-of-sale data by varietal to reach volume and
margin goals.
* Prepare fair share analysis and present findings accordingly; participate in p
romotion planning process, to include lift analysis that determines optimum pric
e points and promotional frequency.
* Play a leadership role in the development of efficient assortment analysis tha
t incorporates sales velocity, profitability, and shrink metrics; prepare recomm
ended planogram schematics based on findings.
* Present formal category reviews that identify opportunity areas for volume and
profit growth across 11 banners. Strong customer interface with both internal
team (Lead/Field Sales) and external team (Business Development Manager/Business
Support Managers).
Pernod Ricard, Minneapolis, MN
The third largest manufacturer of wine and spirits in the world. Portfolio cons
ists of highly recognized brands including Malibu Rum, Seagrams Gin, Stolichnaya
Vodka, Kahlua, Jameson Irish Whiskey, and Beefeater.
Sr. Customer Development Manager; SuperValu - April 2007 to January 2008

RENEE K. MAXWELL (con't)

Pernod Ricard, Minneapolis, MN
* Provided recommendations on SKU mix for monthly promotions and analyzed result
ing lift.
* Identified opportunity gaps and presented findings accordingly.
* Served as liaison to retail sales force in providing key analyses and making r
ecommendations for regional sales presentations and internal sales plan initiati
ves.
* Prepared and presented to senior management monthly category reviews, to inclu
de share opportunities, scorecarding, and industry trends.
Unilever, Minnetonka, MN
A global manufacturer of branded consumer packaged goods consisting of, but not
limited to, 'all Laundry Detergent, Snuggle Fabric Softener, Suave, Dove, Vaseli
ne, Q-Tips, Caress, Lever 2000, Bertolli, Ragu, Lipton Tea and Lipton/Knorr Side
Dishes.
Category Management Manager; SuperValu/Nash Finch Team - November 2005 to Januar
y 2007
* Responsible for supporting the analysis of 7 categories among 6 Regions within
the U.S. West Sector with sales exceeding $6MM.
* Prepared and presented detailed category reviews to headquarters as well as re
gional account calls; made unbiased recommendations for proper SKU mix to optimi
ze category sales and profitability.
* Identified and communicated sales opportunities and/or deviations in warehouse
inventory due to demand in consumer trends and competitive pressures.
* Worked closely with broker network to ensure planogram compliance.
* Closely monitored new item cut-in status as it relates to stores in retail cov
erage.
Pepperidge Farm (A Campbell Soup Company), Minneapolis, MN
Manufacturer of indulgent treats such as Milano Cookies, fresh breads, fun snack
s (Goldfish Crackers), and meal solutions.
Category Manager; Target Team - August 2004 to March 2005 (Resigned to complete
MBA)
* Heavy planograming responsibility (+80%) using Pro Space software.
* Used Spectra demographic data to identify opportunities in under-developed sto
res.
* Created void reports on stores with limited or no distribution and communicate
d results to field sales representatives; ensured that top-performing stores mai
ntained 100% in-stock levels.
* Prepared and presented monthly category reviews to Target's buyers and made re
commendations for optimal product placement and trade promotional activity.
Frito Lay (A PepsiCo Company), Minneapolis, MN
Frito Lay is the world's largest manufacturer and distributor of Salty Snacks.
PepsiCo is a world leader in convenient foods and beverages with annual revenues
of over $32 billion. Major brands include Pepsi Cola, Aquafina, Lays, Doritos,
Cheetos, Fritos, Gatorade, Tropicana and Quaker.
Category Manager, 2000 - August 2004
* Responsible for the development, maintenance, and presentation of brand and co
mpetitive scorecards, business plans and category reviews.
* Communicated learnings of the purchase dynamics and characteristics of the con
sumer in specific regions, channels and accounts.
* Provided in-depth category analysis, including Opportunity Gap discovery, extr
acted key learnings from data analyses and made actionable recommendations.
* Conducted yearly Variety Optimization/Turn Management studies at top regional
accounts and provided planograms accordingly. 2002 and 2003 Variety Optimizatio
n studies conducted at top 10 accounts resulted in combined space gains of over
1,600 section feet.

RENEE K. MAXWELL (con't)

Frito Lay (A PepsiCo Company), Minneapolis, MN
* Involved with the training of Midwest North Regional team on current category/
subcategory trends, headquarter initiatives, data availability and subsequent ch
anges/discrepancies.
* Prepared and presented an analysis of the regional Potato Chip flavor profile
that resulted in a Midwest North Region test and ultimate national launch.
* Ensured that Account Managers and field sales are aware of store-level opportu
nities and other available insights; work with marketing and product supply to a
chieve 100% authorization and targeted distribution of all new items within 4 we
eks and implement into region schematic.
ConAgra, Edina, MN
A marketer of high-quality foods that it develops and produces specifically for
preparation in microwave ovens. Primary product lines are microwaveable popcorn
, french fries, and breakfast foods.
Sales/Marketing Information Analyst, 1996 - 2000
* Served as primary resource for business category knowledge and consumer insigh
t, particularly in the Mass and Club classes of trade.
* Worked closely with field sales, brokers, executive management and marketing m
anagement to achieve assigned business objectives.
* Maintained a high level of industry, category and customer expertise; use avai
lable technology and other resources to track, analyze and evaluate internal and
external business trends and offer actionable insights to achieve profitable bu
siness growth.
* Identified and analyzed category and trade class trends as they relate to seas
onality, merchandising, advertising, consumer trends, and competitive pressures.
* Prepared planograms for all major Mass accounts using best-practices merchandi
sing techniques.
Procter & Gamble Distributing Company, Eden Prairie, MN
Poised as a highly competitive, Fortune 100 international consumer products comp
any with annualized sales exceeding $32 billion.
Sales Administrator - Multi Sector Business Development, 1994 - 1996
Sales Administrator - Health and Beauty Care, 1991-1993
* Responsibilities included the deployment and measurement of retail priorities.
* Managed market research activities and coordinated corporate events.
* Telemarketed display units to customers in support of corporate advertising an
d tracked advertising effectiveness in assigned markets.
* Directed all activities associated with complex drop shipment programs; prepar
ed category management customer reviews with primary focus on consumer profiles
and tactical analysis.

EDUCATION: University of St. Thomas, St. Paul, MN

Master of Business Administration, May 2005; Major: Management
The College of St. Catherine, St. Paul, MN
Bachelor of Arts in Business Administration, 1995; Major: Marketing//Manageme
nt