Social media usage in Brazil

SOCIAL MEDIA USAGE IN BRAZIL

Table of Contents
 Table of Contents

01 Overview
Number of worldwide social media users 2020, by region 02
Social media: global penetration rate 2021, by region 03
Social media users in Brazil 2017-2025 04
Brazil: social network penetration 2017-2025 05

02 Consumption
Brazil: social media usage rate 2017-2020, by gender 07
Brazil: social media usage rate 2017-2020, by age 08
Brazil: social media usage rate 2020, by region 09
Brazil: social media visit share 2020 10
Social network usage by brand in Brazil 2021 11
Social network usage by frequency in Brazil 2021 12
 Table of Contents

03 Facebook
Facebook users in Brazil 2017-2025 14
Facebook: online reach in Brazil 2017-2025 15
Brazil: Facebook audience distribution 2021, by gender 16
Brazil: Facebook user share 2021, by age group 17
Brazil: number of Messenger users 2020-2021 18

04 WhatsApp
Whatsapp users in Brazil 2017-2025 20
Brazil: frequency of WhatsApp use 2020-2021 21
Brazil: proportion of WhatsApp users participating in group chats by type 2021 22
Brazil: leading types of public WhatsApp groups 2020 23

05 Instagram
Instagram users in Brazil 2017-2025 25
 Table of Contents

Brazil: Instagram user share 2021, by gender 26

Brazil: Instagram user share 2021, by age group 27
Brazil: number of influencers 2020, by followers 28

06 YouTube
Youtube users in Brazil 2017-2025 30
Brazil: leading YouTube channels 2021, by number of subscribers 31
Brazil: most viewed YouTube channels 2021 32
YouTube: most watched music videos from Brazilian artists 2021 33

07 TikTok
TikTok users in Brazil 2017-2025 35
Brazil: most popular TikTok accounts by number of followers 2020 36
Brazil: leading TikTok mega-influencers 2020, by number of followers 37
Brazil: leading TikTok macro-influencers 2020, by number of followers 38
 Table of Contents

08 Other platforms
LinkedIn users in Brazil 2017-2025 40
Pinterest users in Brazil 2017-2025 41
Twitter users in Brazil 2017-2025 42
Reddit users in Brazil 2017-2025 43
SOCIAL MEDIA USAGE IN BRAZIL

Overview
Number of social network users worldwide in 2020, by region (in millions)
Number of worldwide social media users 2020, by region

Number of active social media users in millions

0 200 400 600 800 1,000 1,200

Eastern Asia 1,065.88

Southeast Asia 482.73

Southern Asia 470.01

Northern America 329.25

South America 274.22

Central & Western Europe 198.07

Western Asia 158.96

Southern Europe 143.27

Eastern Europe 117.47

Northern Africa 106.48

Western Africa 55.06

Eastern Africa 42.91

Central America 29.66

Southern Africa 26.37

Northern Europe 24.05

Note(s): Worldwide; 2020

Further information regarding this statistic can be found on page 45.
2 Source(s): Statista; ID 454772 Overview
Global social network penetration rate as of January 2021, by region
Social media: global penetration rate 2021, by region

Share of population
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Western Europe 79%

Northern Europe 79%

Northern America 74%

Southern America 72%

Southern Europe 72%

Central America 71%

Southeastern Asia 69%

Eastern Asia 66%

Eastern Europe 65%

Oceania 64%

Western Asia 60%

Global 53.6%

Caribbean 51%

Northern Africa 45%

Southern Africa 41%

Note(s): Worldwide; January 2021; Social media users as a share of total population
Further information regarding this statistic can be found on page 46.
3 Source(s): We Are Social; DataReportal; Hootsuite; ID 269615 Overview
Forecast of the number of social media users in Brazil from 2017 to 2025 (in millions)
Social media users in Brazil 2017-2025

200
180.74
176.23
180 171.17
165.46
159.01
160 151.72
143.48
140 133.91
Number of users in millions

124.96
120

100

80

60

40

20

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 47.
4 Source(s): Statista; ID 1146347 Overview
Social network user penetration in Brazil from 2017 to 2025
Brazil: social network penetration 2017-2025

80%
71.3% 72.1%
69.4% 70.4%
70% 68.1%
66.5%
64.7%
62.6%
60.2%
60%
Share of population

50%

40%

30%

20%

10%

0%
2017 2018 2019 2020* 2021* 2022* 2023* 2024* 2025*

Note(s): Brazil; 2017 to 2019; Internet users who use a social network site via any device at least once per month
Further information regarding this statistic can be found on page 48.
5 Source(s): Statista; ID 244933 Overview
SOCIAL MEDIA USAGE IN BRAZIL

Consumption
Penetration rate of social media use among internet users in Brazil from 2017 to 2020, by gender
Brazil: social media usage rate 2017-2020, by gender

2017 2018 2019 2020

90%
81%
77% 78% 78%
80% 75% 76%
72% 73%

70%

60%
Share of respondents

50%

40%

30%

20%

10%

0%
Female Male

Note(s): Brazil; November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020; 10 years and older; (varies); users who
accessed internet at least once in the past 3 months
Further information regarding this statistic can be found on page 49.
7 Source(s): CETIC; CGI.br (NIC.br); ID 1083582 Consumption
Penetration rate of social media use among internet users in Brazil from 2017 to 2020, by age
Brazil: social media usage rate 2017-2020, by age

2017 2018 2019 2020

100%
91% 92%
89%
90% 86% 86%
84%

80% 76% 76% 77%

71% 71%
69% 68% 69% 68%
70% 66% 67%
64% 63%
Share of respondents

59%
60% 55% 54% 53%
50%
50%

40%

30%

20%

10%

0%
10-15 16-24 25-34 35-44 45-59 60+

Note(s): Brazil; November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020; 10 years and older; (varies); users who
accessed internet at least once in the past 3 months
Further information regarding this statistic can be found on page 50.
8 Source(s): CETIC; CGI.br (NIC.br); ID 1083577 Consumption
Penetration rate of social media use among internet users in Brazil in 2020, by region
Brazil: social media usage rate 2020, by region

90%

78% 77%
80% 76%
74%
68%
70%
Share of social media users

60%

50%

40%

30%

20%

10%

0%
Southeast South Central-West Northeast North

Note(s): Brazil; October 2019 to March 2020; 10 years and older; 23,490 households
Further information regarding this statistic can be found on page 51.
9 Source(s): CETIC; CGI.br; ID 468138 Consumption
Most popular social media websites in Brazil in 2020, based on share of visits
Brazil: social media visit share 2020

56.13%
Share of visits

14.79%

10.29% 10.1%
7.61%

1.08%

Facebook Pinterest Twitter Instagram YouTube Other*

Note(s): Brazil; January to December 2020; Including mobile, tablets, desktop and consoles
Further information regarding this statistic can be found on page 52.
10 Source(s): StatCounter; Statista; ID 290220 Consumption
What social media platforms do you use regularly? This does not include instant messengers such
as WhatsApp.
Social network usage by brand in Brazil 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

YouTube 90%

Instagram 85%

Facebook 84%

TikTok 40%

Twitter 38%

Pinterest 37%

LinkedIn 36%

Snapchat 15%

Twitch 8%

Reddit 6%

Tumblr 6%

Flickr 4%

ASKfm 2%

Hello 2%

Quora 2%

Note(s): Brazil; 8 Apr to 10 Jun 2021 and 11 Jan 2021 to 15 Mar 2021 and 23 Oct 2020 to 11 Nov 2020; 18-64 years; 2004 respondents; respondents who use any kind of social
media (except instant messengers) regularly
Further information regarding this statistic can be found on page 53.
11 Source(s): Statista Global Consumer Survey; ID 1226656 Consumption
How often do you use social media like Facebook or Instagram? This does not include instant
messengers such as WhatsApp.
Social network usage by frequency in Brazil 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Daily 84%

Several times a week 9%

Once a week 2%

Several times a month 1%

Once a month 0%

Less often 2%

Never 1%

Note(s): Brazil; 8 Apr to 10 Jun 2021 and 11 Jan 2021 to 15 Mar 2021 and 23 Oct 2020 to 11 Nov 2020; 18-64 years; 2004 respondents; respondents who use any kind of social
media (except instant messengers) regularly
Further information regarding this statistic can be found on page 54.
12 Source(s): Statista Global Consumer Survey; ID 1226649 Consumption
SOCIAL MEDIA USAGE IN BRAZIL

Facebook
Forecast of the number of Facebook users in Brazil from 2017 to 2025 (in millions)
Facebook users in Brazil 2017-2025

160 151.72 151.73 151.09

148.57 150.76
144.85

140
126.4
121.7
120 115.49
Number of users in millions

100

80

60

40

20

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 55.
14 Source(s): Statista; ID 1136447 Facebook
Facebook usage penetration in Brazil from 2017 to 2025
Facebook: online reach in Brazil 2017-2025

80%
71.3% 72.1%
69.4% 70.4%
70% 68.1%
66.5%
64.7%
62.6%
60.2%
60%
Share of population

50%

40%

30%

20%

10%

0%
2017 2018 2019 2020* 2021* 2022* 2023* 2024* 2025*

Note(s): Brazil; 2017 to 2019; Individuals who access their Facebook account via any device at least once per month
Further information regarding this statistic can be found on page 56.
15 Source(s): Statista; ID 244934 Facebook
Distribution of Facebook users in Brazil as of January 2021, by gender
Brazil: Facebook audience distribution 2021, by gender

Male 46.5%
Female 53.0%

Note(s):January 2021; based on addressable ad audience

Further information regarding this statistic can be found on page 57.
16 Source(s): We Are Social; Hootsuite; DataReportal; Facebook; ID 199239 Facebook
Distribution of Facebook users in Brazil as of June 2021, by age group
Brazil: Facebook user share 2021, by age group

30% 28.4%

25%

20.8%
20.2%
20%
Share of users

15%
13%

10%
7.7%

5.4%
4.4%
5%

0%
13-17 18-24 25-34 35-44 45-54 55-64 65+

Note(s):June 2021; 13 years and older; data is measured on a monthly basis

Further information regarding this statistic can be found on page 58.
17 Source(s): NapoleonCat; ID 866282 Facebook
Number of users of Messenger in Brazil from May 2020 to June 2021 (in millions)
Brazil: number of Messenger users 2020-2021

140

120.7 121 118.9 119.6 119.8 120.1 119.9 120.5 120.7 121 120 121.1 121.2 120.1
120

100
Number of users in millions

80

60

40

20

0
May '20 Jun '20 Jul '20 Aug '20 Sep '20 Oct '20 Nov '20 Dec '20 Jan '21 Feb '21 Mar '21 Apr '21 May '21 Jun '21

Note(s):May 2020 to June 2021; 13 years and older; data is measured on a monthly basis
Further information regarding this statistic can be found on page 59.
18 Source(s): NapoleonCat; ID 1071841 Facebook
SOCIAL MEDIA USAGE IN BRAZIL

WhatsApp
Forecast of the number of Whatsapp users in Brazil from 2017 to 2025 (in millions)
Whatsapp users in Brazil 2017-2025

160
145.4 146.8 147.37 147.55 147.61 147.67

140 136.34
125.76

120 115.49
Number of users in millions

100

80

60

40

20

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 60.
20 Source(s): Statista; ID 1145210 WhatsApp
Frequency of WhatsApp usage among smartphone owners in Brazil in 2020 and 2021
Brazil: frequency of WhatsApp use 2020-2021

Every day Almost every day A few times per week A few times per month Almost never Never

100%

90%

80%

70%
Share of respondents

60%

50%

40%

30%

20%

10%

0%
January 2020 January 2021

Note(s): Brazil; January 15 to 20, 2020, and January 20 to 27, 2021; 16 years and older; 1,992 internet users who own a cell phone and have WhatsApp installed*
Further information regarding this statistic can be found on page 61.
21 Source(s): Mobile Time; Opinion Box; ID 1076956 WhatsApp
Penetration of WhatsApp groups among smartphone owners who had installed the app in Brazil as
of January 2021, by type
Brazil: proportion of WhatsApp users participating in group chats by type 2021

80%
74%

70%

60% 57%
Share of respondents

50%

40%

30%

20%
14%

10%
4%

0%
Family Work Politics Paid groups

Note(s): Brazil; January 20 to 27, 2021; 16 years and older; 1,992 internet users that had WhatsApp installed on their smartphones
Further information regarding this statistic can be found on page 62.
22 Source(s): Mobile Time; Opinion Box; ID 1226518 WhatsApp
Main types of public WhatsApp groups in Brazil as of August 2020
Brazil: leading types of public WhatsApp groups 2020

40%

35% 34%

30%
Share of WhatsApp groups

25%

20%
17%
16%
15%
11%
10%

5%

0%
Friends & relationships Games Work-related Memes & stickers

Note(s):August 2020; 56,351 WhatsApp groups

Further information regarding this statistic can be found on page 63.
23 Source(s): Decode; ID 1200062 WhatsApp
SOCIAL MEDIA USAGE IN BRAZIL

Instagram
Forecast of the number of Instagram users in Brazil from 2017 to 2025 (in millions)
Instagram users in Brazil 2017-2025

160

140 135.36
126.04
116.73
120
107.34
Number of users in millions

98.84
100
88.42

80
70.32
61.74
60 54.64

40

20

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 64.
25 Source(s): Statista; ID 1138772 Instagram
Distribution of Instagram users in Brazil as of June 2021, by gender
Brazil: Instagram user share 2021, by gender

Male 41.5%

Female 58.0%

Note(s):June 2021; 13 years and older; data is measured monthly

Further information regarding this statistic can be found on page 65.
26 Source(s): NapoleonCat; ID 866193 Instagram
Distribution of Instagram users in Brazil as of June 2021, by age group
Brazil: Instagram user share 2021, by age group

35%

31.1%

30%

25% 23.8%

19.8%
Share of users

20%

15%

10.8%
10%

5.8% 5.8%
5%
2.9%

0%
13-17 18-24 25-34 35-44 45-54 55-64 65+

Note(s):June 2021; 13 years and older; data is measured on a monthly basis

Further information regarding this statistic can be found on page 66.
27 Source(s): NapoleonCat; ID 866268 Instagram
Number of Instagram influencers in Brazil as of May 2020, by number of followers
Brazil: number of influencers 2020, by followers

Number of influencers

Nano-influencers (1-10K followers) 7,007,017

Micro-influencers (10-50K followers) 269,178

Mid-level influencers (50-200K followers) 35,509

Macro-influencers (200k-1M followers) 7,764

Mega-influencers (+1M followers) 1,576

Note(s):May 2020
Further information regarding this statistic can be found on page 67.
28 Source(s): Influencity; ID 1173466 Instagram
SOCIAL MEDIA USAGE IN BRAZIL

YouTube
Forecast of the number of Youtube users in Brazil from 2017 to 2025 (in millions)
Youtube users in Brazil 2017-2025

180
166.14
162.4
154.16 157.06
160
145.4 146.86

140 135.15
125.76
Number of users in millions

120
105.66

100

80

60

40

20

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 68.
30 Source(s): Statista; ID 1145585 YouTube
Most popular YouTube channels in Brazil as of March 2021, by number of subscribers (in millions)
Brazil: leading YouTube channels 2021, by number of subscribers

Number of subscribers in millions

0 10 20 30 40 50 60 70

Canal KondZilla 63.5

whinderssonnunes 41.9

Felipe Neto 41.4

Você Sabia? 39.6

LUCCAS NETO - LUCCAS TOON 34.1

Note(s):March 10, 2021

Further information regarding this statistic can be found on page 69.
31 Source(s): Social Blade; ID 971999 YouTube
YouTube channels in Brazil with the highest number of video views as of March 2021 (in billions)
Brazil: most viewed YouTube channels 2021

Number of views in billions

0 5 10 15 20 25 30 35 40

Canal KondZilla 34

Galinha Pintadinha 18.66

GR6 EXPLODE 16.84

LUCCAS NETO - LUCCAS TOON 15.15

Maria Clara & JP 13.49

Note(s): Brazil; March 10, 2021

Further information regarding this statistic can be found on page 70.
32 Source(s): Social Blade; ID 969957 YouTube
Most viewed YouTube music videos from Brazilian artists as of April 2021 (in millions)
YouTube: most watched music videos from Brazilian artists 2021

Number of views in millions

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800

MC Fioti - Bum Bum Tam Tam (KondZilla) 1,626.02

MC Kevinho - Olha a Explosão (KondZilla) 1,137.75

Michel Teló - Ai Se Eu Te Pego - Video Oficial (Assim você me mata) 985.79

Zé Neto e Cristiano - LARGADO ÀS TRAÇAS - Zé Neto e Cristiano Acústico 815.78

Amor de Verdade - MC Kekel e MC Rita (KondZilla) 702.33

Simone & Simaria - Loka (Ao Vivo) ft. Anitta 693.12

Zé Neto e Cristiano - NOTIFICAÇÃO PREFERIDA - #EsqueceOMundoLaFora 667.21

MC Kevinho - O Grave Bater (KondZilla) 596.99

Bumbum Granada - MCs Zaac e Jerry (KondZilla) 576.96

Preto no Branco - Ninguém Explica Deus (Ao Vivo) ft. Gabriela Rocha 570.9

Note(s):April 26, 2021; Cumulative views / Includes only music videos on official channels
Further information regarding this statistic can be found on page 71.
33 Source(s): YouTube; Kworb.net; ID 1031513 YouTube
SOCIAL MEDIA USAGE IN BRAZIL

TikTok
Forecast of the number of TikTok users in Brazil from 2017 to 2025 (in millions)
TikTok users in Brazil 2017-2025

6.0

4.82 4.87 4.9 4.92

5.0 4.72
4.43
Number of users in millions

4.0
3.56

3.0

1.91
2.0

1.0

0.34

0.0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 72.
35 Source(s): Statista; ID 1142740 TikTok
Most popular TikTok accounts in Brazil as of August 2020, by number of followers (in millions)
Brazil: most popular TikTok accounts by number of followers 2020

Number of TikTok followers in millions

0 2 4 6 8 10 12 14

Larissa Manoela (@larissamanoela) 13

Yasmin (@yasminartdrawing) 10.4

Luara (@luara) 10.1

Tirullipa (@tirullipa) 10

Maísa Silva (@maisa) 9.9

Whindersson Nunes (@whinderssonnunes) 9.6

Note(s): Brazil; August 25, 2020

Further information regarding this statistic can be found on page 73.
36 Source(s): Socialtracker; ID 1156373 TikTok
Most popular TikTok mega influencers from Brazil as of September 2020, by number of followers (in
millions)
Brazil: leading TikTok mega-influencers 2020, by number of followers

Number of followers in millions

Larissa Manoela (@larissamanoela) 12.2

Yasmin (@yasminartdrawing) 10

Tirullipa (@tirullipa) 9.6

Lucas Rangel (@lucasranngel) 8.4

Note(s): Brazil; As of September 24, 2020; Influencers who have over one million followers
Further information regarding this statistic can be found on page 74.
37 Source(s): Influence Grid; TikTok; ID 1174110 TikTok
Most popular TikTok macro influencers from Brazil as of September 2020, by number of followers
(in 1000's)
Brazil: leading TikTok macro-influencers 2020, by number of followers

Number of followers in thousands

Jackson Moura (@jacksonmoura) 992.7

Lucas Martins (@lucasmartins) 982.1

Julieta Martell (@ju_martell) 976.8

Rodrigo EL GATO (@elgato) 974.9

Note(s):As of September 24, 2020; Influencers who have between 100 thousand and one million followers
Further information regarding this statistic can be found on page 75.
38 Source(s): TikTok; Influence Grid; ID 1174198 TikTok
SOCIAL MEDIA USAGE IN BRAZIL

Other platforms
Forecast of the number of LinkedIn users in Brazil from 2017 to 2025 (in millions)
LinkedIn users in Brazil 2017-2025

50 47.22
46.41 46.82
45.38 45.94
44.6
45
40.12
40 37.98
36.22
35
Number of users in millions

30

25

20

15

10

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 76.
40 Source(s): Statista; ID 1146917 Other platforms
Forecast of the number of Pinterest users in Brazil from 2017 to 2025 (in millions)
Pinterest users in Brazil 2017-2025

70

59.46 60.07
60 58.38
56.48
53.23

50 48.01
Number of users in millions

40 37.43

29.92
30
23.39

20

10

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 77.
41 Source(s): Statista; ID 1144867 Other platforms
Forecast of the number of Twitter users in Brazil from 2017 to 2025 (in millions)
Twitter users in Brazil 2017-2025

20
18.16 18.39
17.71 17.94
18 17.13 17.46

16
13.97
14 13.37
Number of users in millions

12.89

12

10

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 78.
42 Source(s): Statista; ID 1146589 Other platforms
Forecast of the number of Reddit users in Brazil from 2017 to 2025 (in millions)
Reddit users in Brazil 2017-2025

8 7.66 7.74 7.77 7.78 7.79

7.43 7.51

7 6.52
Number of users in millions

5.83
6

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Brazil; 2017-2019; All values are estimates.

Further information regarding this statistic can be found on page 79.
43 Source(s): Statista; ID 1145141 Other platforms
SOCIAL MEDIA USAGE IN BRAZIL

References
Number of social network users worldwide in 2020, by region (in millions)
Number of worldwide social media users 2020, by region

Description
Source and methodology information
In 2020, Eastern Asia accounted for approximately 1.07 billion social media users, the majority of which were
Source(s) Statista located in China . Eastern Asia accounts for the largest share of social media audiences worldwide.
Conducted by Statista

Survey period 2020

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date July 2020

Original source Statista Key Market Indicators

Website URL visit the website

Notes: n.a.

Back to statistic

45 References
Global social network penetration rate as of January 2021, by region
Social media: global penetration rate 2021, by region

Description
Source and methodology information
As of January 2021, Western and Northern Europe ranked first, both with a social media penetration rate of 79
Source(s) We Are Social; DataReportal; Hootsuite percent, followed by Northern America with 74 percent. The global average penetration rate was 53.6 percent.
The most popular social network worldwide is Facebook with more than 2.7 billion monthly active users. Social
Conducted by DataReportal
networking usage has also become increasingly mobile - in January 2020, mobile social media had a 98 percent
Survey period January 2021 usage rate in the United States, and 99 percent reach in Mexico.

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Social media users as a share of total population

Published by We Are Social; DataReportal; Hootsuite

Publication date January 2021

Original source Digital 2021: Global digital overview, page 81

Website URL visit the website

Notes: The source adds the following information: ""Users" may not represent
unique individuals, so figures may exceed internet penetration values."
Data are not comparable with previous reports.

Back to statistic

46 References
Forecast of the number of social media users in Brazil from 2017 to 2025 (in millions)
Social media users in Brazil 2017-2025

Description
Source and methodology information
This statistic shows a forecast of the estimated number of social media users in Brazil until 2025. It is projected
Source(s) Statista to reach 180.74 million by 2025. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The
KMI are a collection of primary and secondary indicators on the macro-economic, demographic and
Conducted by Statista
technological environment in up to 150 countries and regions worldwide. All indicators are sourced from
Survey period 2017-2019 international and national statistical offices, trade associations and the trade press and they are processed to
generate comparable data sets (see supplementary notes under details for more information).
Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

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47 References
Social network user penetration in Brazil from 2017 to 2025
Brazil: social network penetration 2017-2025

Description
Source and methodology information
In 2019, approximately 64.7 percent of the population in Brazil accessed social media. In 2025, this share is
Source(s) Statista projected to reach 72 percent. Furthermore, most social media users in the South American country were
between the age of 25 and 34 years old.
Conducted by Statista

Survey period 2017 to 2019

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics Internet users who use a social network site via any device at least once
per month

Published by Statista

Publication date July 2020

Original source Statista Key Market Indicators

Website URL visit the website

Notes: * Forecast.

Back to statistic

48 References
Penetration rate of social media use among internet users in Brazil from 2017 to 2020, by gender
Brazil: social media usage rate 2017-2020, by gender

Description
Source and methodology information
In 2020, almost four out of five (78 percent of) responding female internet users from Brazil said they used social
Source(s) CETIC; CGI.br (NIC.br) media, down from 81 percent of online women surveyed in 2017. The penetration rate of social media among
internet users in Brazil was higher among people aged between 16 and 24 years.
Conducted by CETIC; CGI.br (NIC.br)

Survey period November 2016 to June 2017; November 2017 to May 2018; October
2018 to March 2019; October 2019 to March 2020

Region(s) Brazil

Number of respondents (varies)

Age group 10 years and older

Special characteristics users who accessed internet at least once in the past 3 months

Published by CETIC

Publication date May 2020

Original source cetic.br

Website URL visit the website

Notes: Data preceding 2020 comes from earlier releases.

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49 References
Penetration rate of social media use among internet users in Brazil from 2017 to 2020, by age
Brazil: social media usage rate 2017-2020, by age

Description
Source and methodology information
In 2020, around 92 percent of internet users aged between 16 and 24 years surveyed in Brazil stated that they
Source(s) CETIC; CGI.br (NIC.br) used social media, up from 89 percent of respondents a year earlier. Overall, approximately three out of four
responding internet users in Brazil said they were on social media .
Conducted by CETIC; CGI.br (NIC.br)

Survey period November 2016 to June 2017; November 2017 to May 2018; October
2018 to March 2019; October 2019 to March 2020

Region(s) Brazil

Number of respondents (varies)

Age group 10 years and older

Special characteristics users who accessed internet at least once in the past 3 months

Published by CETIC

Publication date May 2020

Original source cetic.br

Website URL visit the website

Notes: Data preceding 2020 comes from earlier releases.

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50 References
Penetration rate of social media use among internet users in Brazil in 2020, by region
Brazil: social media usage rate 2020, by region

Description
Source and methodology information
Approximately 78 percent of internet users surveyed in the Southeast region of Brazil from October 2019 to
Source(s) CETIC; CGI.br March 2020 said they were on social media. Less than 70 percent of responding inhabitants of the North region
stated the same. In Brazil, female internet users were more on social media than male ones.
Conducted by CETIC; CGI.br

Survey period October 2019 to March 2020

Region(s) Brazil

Number of respondents 23,490 households

Age group 10 years and older

Special characteristics n.a.

Published by CETIC

Publication date May 2020

Original source cetic.br

Website URL visit the website

Notes: n.a.

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51 References
Most popular social media websites in Brazil in 2020, based on share of visits
Brazil: social media visit share 2020

Description
Source and methodology information
Throughout 2020, Facebook alone concentrated more than half (56.13 percent) of all social media site visits in
Source(s) StatCounter; Statista Brazil. It was followed by Pinterest and Twitter with around 14.79 percent and 10.29 percent, respectively.
Women were the majority of Facebook users in Brazil .
Conducted by StatCounter

Survey period January to December 2020

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics Including mobile, tablets, desktop and consoles

Published by Statista

Publication date February 2021

Original source statcounter.com

Website URL visit the website

Notes: * Including Tumblr, Reddit, among others. Value calculated by Statista

based on the source's data. StatCounter Global Stats are based on over
10 billion page views per month, by a random sample of people
worldwide, to over 2 million global websites, covering multiple interest
areas and geographic lo [...] For more information visit our Website

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52 References
What social media platforms do you use regularly? This does not include instant messengers such
as WhatsApp.
Social network usage by brand in Brazil 2021

Description
Source and methodology information
The displayed data on social network usage by brand shows results of the Statista Global Consumer Survey
Source(s) Statista Global Consumer Survey conducted in Brazil in 2021. Some 90 percent of respondents answered the question "What social media
platforms do you use regularly? This does not include instant messengers such as WhatsApp." with "YouTube".
Conducted by Statista

Survey period 8 Apr to 10 Jun 2021 and 11 Jan 2021 to 15 Mar 2021 and 23 Oct 2020 to
11 Nov 2020

Region(s) Brazil

Number of respondents 2004

Age group 18-64 years

Special characteristics respondents who use any kind of social media (except instant
messengers) regularly

Published by Statista

Publication date August 2021

Original source Statista Global Consumer Survey

Website URL visit the website

Notes: Multiple answers were possible.

Back to statistic

53 References
How often do you use social media like Facebook or Instagram? This does not include instant
messengers such as WhatsApp.
Social network usage by frequency in Brazil 2021

Description
Source and methodology information
The displayed data on social network usage by frequency shows results of the Statista Global Consumer Survey
Source(s) Statista Global Consumer Survey conducted in Brazil in 2021. Some 84 percent of respondents answered the question "How often do you use
social media like Facebook or Instagram? This does not include instant messengers such as WhatsApp." with
Conducted by Statista
"Daily".
Survey period 8 Apr to 10 Jun 2021 and 11 Jan 2021 to 15 Mar 2021 and 23 Oct 2020 to
11 Nov 2020

Region(s) Brazil

Number of respondents 2004

Age group 18-64 years

Special characteristics respondents who use any kind of social media (except instant
messengers) regularly

Published by Statista

Publication date August 2021

Original source Statista Global Consumer Survey

Website URL visit the website

Notes: n.a.

Back to statistic

54 References
Forecast of the number of Facebook users in Brazil from 2017 to 2025 (in millions)
Facebook users in Brazil 2017-2025

Description
Source and methodology information
In 2021, Facebook's user base in Brazil amounts to approximately 148.57 million users. The number of
Source(s) Statista Facebook users in Brazil is projected to increase to 151.09 million users by 2025. User figures have been
estimated by taking into account company filings or press material, secondary research, app downloads and
Conducted by Statista
traffic data. They refer to the average monthly active users over the period and count multiple accounts by
Survey period 2017-2019 persons only once. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a
collection of primary and secondary indicators on the macro-economic, demographic and technological
Region(s) Brazil environment in up to 150 countries and regions worldwide. All indicators are sourced from international and
national statistical offices, trade associations and the trade press and they are processed to generate
Number of respondents n.a. comparable data sets (see supplementary notes under details for more information).
Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

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55 References
Facebook usage penetration in Brazil from 2017 to 2025
Facebook: online reach in Brazil 2017-2025

Description
Source and methodology information
In 2019, approximately 64.7 percent of Brazilians were users on Facebook. By 2025, the share of the population
Source(s) Statista using the social network is projected to increase to over 72 percent. According to another study, as of February
2020, most Facebook users in Brazil were women.
Conducted by Statista

Survey period 2017 to 2019

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics Individuals who access their Facebook account via any device at least
once per month

Published by Statista

Publication date July 2020

Original source Statista Key Market Indicators

Website URL visit the website

Notes: * Forecast.

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56 References
Distribution of Facebook users in Brazil as of January 2021, by gender
Brazil: Facebook audience distribution 2021, by gender

Description
Source and methodology information
As of 2021's first month, approximately 53.5 percent of Facebook users in Brazil were women, and 46.5 percent
Source(s) We Are Social; Hootsuite; DataReportal; Facebook of users identified as male. During this time, however, Twitter users in the South American country were more
often men than women.
Conducted by DataReportal; Facebook

Survey period January 2021

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics based on addressable ad audience

Published by We Are Social; Hootsuite; DataReportal

Publication date February 2021

Original source datareportal.com

Website URL visit the website

Notes: n.a.

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57 References
Distribution of Facebook users in Brazil as of June 2021, by age group
Brazil: Facebook user share 2021, by age group

Description
Source and methodology information
As of June 2021, around 28.4 percent of Facebook users in Brazil were between 25 and 34 years old.
Source(s) NapoleonCat Approximately 25 percent of Mark Zuckerberg's social network user base in Brazil was 45 and over. According to
estimates, it is expected that over 72 percent of the Brazilian population will be using Facebook by 2025 .
Conducted by NapoleonCat

Survey period June 2021

Region(s) Brazil

Number of respondents n.a.

Age group 13 years and older

Special characteristics data is measured on a monthly basis

Published by NapoleonCat

Publication date July 2021

Original source napoleoncat.com

Website URL visit the website

Notes: Figures have been rounded. Percentage points exceeding 100 percent
are probably due to rounding. The source does not specify the date of
publication. The release date given is the date of access.

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58 References
Number of users of Messenger in Brazil from May 2020 to June 2021 (in millions)
Brazil: number of Messenger users 2020-2021

Description
Source and methodology information
In June 2021, around 120.1 million people in Brazil used Facebook Messenger. Furthermore, the South
Source(s) NapoleonCat American country was home to the largest number of Messenger users in Latin America and the Caribbean .
Conducted by NapoleonCat

Survey period May 2020 to June 2021

Region(s) Brazil

Number of respondents n.a.

Age group 13 years and older

Special characteristics data is measured on a monthly basis

Published by NapoleonCat

Publication date July 2021

Original source napoleoncat.com

Website URL visit the website

Notes: The source does not specify the date of publication. The release date
given is the date of access. Figures have been rounded.

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59 References
Forecast of the number of Whatsapp users in Brazil from 2017 to 2025 (in millions)
Whatsapp users in Brazil 2017-2025

Description
Source and methodology information
In 2021, WhatsApp's user base in Brazil amounts to approximately 146.80 million users. The number of
Source(s) Statista WhatsApp users in Brazil is projected to reach 147.67 million users by 2025. User figures have been estimated
by taking into account company filings or press material, secondary research, app downloads and traffic data.
Conducted by Statista
They refer to the average monthly active users over the period. The shown data are an excerpt of Statista's Key
Survey period 2017-2019 Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic,
demographic and technological environment in up to 150 countries and regions worldwide. All indicators are
Region(s) Brazil sourced from international and national statistical offices, trade associations and the trade press and they are
processed to generate comparable data sets (see supplementary notes under details for more information).
Number of respondents n.a.

Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

60 References
Frequency of WhatsApp usage among smartphone owners in Brazil in 2020 and 2021
Brazil: frequency of WhatsApp use 2020-2021

Description
Source and methodology information
During a survey fielded in Brazil in January 2021 among mobile internet users who had WhatsApp installed on
Source(s) Mobile Time; Opinion Box their phones, 86 percent of respondents said they used this app every day. In January 2020, 93 percent of users
surveyed stated the same. More than half of news consumers aged 45 and older in Brazil used WhatsApp as a
Conducted by Mobile Time; Opinion Box
source of news .
Survey period January 15 to 20, 2020, and January 20 to 27, 2021

Region(s) Brazil

Number of respondents 1,992 internet users who own a cell phone and have WhatsApp installed*

Age group 16 years and older

Special characteristics n.a.

Published by Mobile Time; Opinion Box

Publication date February 2021

Original source Panorama Mobile Time/Opinion Box - Mensageria no Brasil - Fevereiro

2021, page 5

Website URL visit the website

Notes: * Number of respondents in 2021. In 2020, 1,543 internet users who

owned a cell phone and had WhatsApp installed were surveyed. Data
prior to 2021 was retrieved from an earlier release.

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61 References
Penetration of WhatsApp groups among smartphone owners who had installed the app in Brazil as
of January 2021, by type
Brazil: proportion of WhatsApp users participating in group chats by type 2021

Description
Source and methodology information
During a 2021 survey fielded in Brazil, nearly three quarters (74 percent) of responding internet users who had
Source(s) Mobile Time; Opinion Box WhatsApp installed on their smartphones said they participated in a family group chat on that app. Meanwhile,
57 percent of respondents stated that they were members of a work-related group chat.
Conducted by Mobile Time; Opinion Box

Survey period January 20 to 27, 2021

Region(s) Brazil

Number of respondents 1,992 internet users that had WhatsApp installed on their smartphones

Age group 16 years and older

Special characteristics n.a.

Published by Mobile Time; Opinion Box

Publication date February 2021

Original source Panorama Mobile Time/Opinion Box - Mensageria no Brasil - Fevereiro

2021, page 10

Website URL visit the website

Notes: This question was phrased by the source as follows: "Are you part of any
WhatsApp group in your family? Are you part o any WhatsApp group at
work? Are you part of a WhatsApp group whose main focus is politics? Do
you pay or have you already paid to join a WhatsApp group?". The
wording of the questio [...] For more information visit our Website

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62 References
Main types of public WhatsApp groups in Brazil as of August 2020
Brazil: leading types of public WhatsApp groups 2020

Description
Source and methodology information
As of August 2020, around one third (34 percent) of public WhatsApp groups found in Brazil focused on friends
Source(s) Decode and relationships. Around 17 percent of the groups aimed their attention at games, while 16 percent of them
were work-related. It was estimated that by 2021, Brazil would be home to 148 million WhatsApp users .
Conducted by Decode

Survey period August 2020

Region(s) Brazil

Number of respondents 56,351 WhatsApp groups

Age group n.a.

Special characteristics n.a.

Published by Decode

Publication date October 2020

Original source Revolução WhatsApp, page 13

Website URL visit the website

Notes: Data extracted from websites featuring public WhatsApp groups.

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63 References
Forecast of the number of Instagram users in Brazil from 2017 to 2025 (in millions)
Instagram users in Brazil 2017-2025

Description
Source and methodology information
In 2021, Instagram's user base in Brazil amounts to approximately 98.84 million users. The number of Instagram
Source(s) Statista users in Brazil is projected to increase to 135.36 million users by 2025. User figures have been estimated by
taking into account company filings or press material, secondary research, app downloads and traffic data. They
Conducted by Statista
refer to the average monthly active users over the period and count multiple accounts by persons only once. The
Survey period 2017-2019 shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and
secondary indicators on the macro-economic, demographic and technological environment in up to 150
Region(s) Brazil countries and regions worldwide. All indicators are sourced from international and national statistical offices,
trade associations and the trade press and they are processed to generate comparable data sets (see
Number of respondents n.a. supplementary notes under details for more information).
Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

64 References
Distribution of Instagram users in Brazil as of June 2021, by gender
Brazil: Instagram user share 2021, by gender

Description
Source and methodology information
As of June 2021, women accounted for approximately 58.5 percent of Instagram users in Brazil. In addition,
Source(s) NapoleonCat more than 60 percent of Instagram users in the South American country were under 35 years old.
Conducted by NapoleonCat

Survey period June 2021

Region(s) Brazil

Number of respondents n.a.

Age group 13 years and older

Special characteristics data is measured monthly

Published by NapoleonCat

Publication date July 2021

Original source napoleoncat.com

Website URL visit the website

Notes: The source does not specify the date of publication. The release date
given is the date of access.

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65 References
Distribution of Instagram users in Brazil as of June 2021, by age group
Brazil: Instagram user share 2021, by age group

Description
Source and methodology information
As of June 2021, over 31 percent of Instagram users in Brazil were between 25 and 34 years old. The majority of
Source(s) NapoleonCat users on this photo and video sharing social media platform in Brazil were women .
Conducted by NapoleonCat

Survey period June 2021

Region(s) Brazil

Number of respondents n.a.

Age group 13 years and older

Special characteristics data is measured on a monthly basis

Published by NapoleonCat

Publication date July 2021

Original source napoleoncat.com

Website URL visit the website

Notes: The source does not specify the date of publication. The release date
given is the date of access.

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66 References
Number of Instagram influencers in Brazil as of May 2020, by number of followers
Brazil: number of influencers 2020, by followers

Description
Source and methodology information
As of May 2020, Brazil was home to over 7 million nano-influencers, or those with between one thousand to 10
Source(s) Influencity thousand Instagram followers. The South American country also had more than 1.5 thousand mega-influencers,
whose Instagram accounts were followed by over one million users. One example of a Brazilian mega-influencer
Conducted by Influencity
is Mari Gonzalez, who had more than 10 million followers.
Survey period May 2020

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Influencity

Publication date May 2020

Original source influencity.com

Website URL visit the website

Notes: n.a.

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67 References
Forecast of the number of Youtube users in Brazil from 2017 to 2025 (in millions)
Youtube users in Brazil 2017-2025

Description
Source and methodology information
In 2021, YouTube's user base in Brazil amounts to approximately 146.86 million users. The number of YouTube
Source(s) Statista users in Brazil is projected to reach 166.14 million users by 2025. User figures have been estimated by taking
into account company filings or press material, secondary research, app downloads and traffic data. They refer
Conducted by Statista
to the average monthly active users over the period. The shown data are an excerpt of Statista's Key Market
Survey period 2017-2019 Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic,
demographic and technological environment in up to 150 countries and regions worldwide. All indicators are
Region(s) Brazil sourced from international and national statistical offices, trade associations and the trade press and they are
processed to generate comparable data sets (see supplementary notes under details for more information).
Number of respondents n.a.

Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

68 References
Most popular YouTube channels in Brazil as of March 2021, by number of subscribers (in millions)
Brazil: leading YouTube channels 2021, by number of subscribers

Description
Source and methodology information
As of March 2021, YouTube music channel Canal KondZilla was the most subscribed in Brazil, with
Source(s) Social Blade approximately 63.5 million subscribers. It was followed by comedy channel whinderssonnunes, with nearly 42
million subscribers. Two channels run by persons who happen to be siblings are featured in the top five: Felipe
Conducted by Social Blade
Neto, with 41.4 million subscribers, and LUCCAS NETO - LUCCAS TOON, with roughly 34.1 million. According
Survey period March 10, 2021 to a forecast, 68.1 percent of the Brazilian population accessed online social networks in 2021.

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Social Blade

Publication date March 2021

Original source socialblade.com

Website URL visit the website

Notes: The source adds the following information: "Social Blade currently tracks
23+ million YouTube channels, 6+ million Twitter Profiles, 5+ million
Twitch channels, 206+ thousand Daily Motion users, and 416+ thousand
Mixer Streamers. Social Blade reaches over 7 million unique visitors every
month with a [...] For more information visit our Website

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69 References
YouTube channels in Brazil with the highest number of video views as of March 2021 (in billions)
Brazil: most viewed YouTube channels 2021

Description
Source and methodology information
As of March 2021, the most viewed YouTube channel in Brazil was Canal KondZilla, with 34 billion video views.
Source(s) Social Blade The animated character Galinha Pintadinha ranked second, with approximately 18.66 billion views. According to
an estimate, Brazil was home to over 147 million YouTube users .
Conducted by Social Blade

Survey period March 10, 2021

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Social Blade

Publication date March 2021

Original source socialblade.com

Website URL visit the website

Notes: The source adds the following information: "Social Blade currently tracks
23+ million YouTube channels, 6+ million Twitter Profiles, 5+ million
Twitch channels, 206+ thousand Daily Motion users, and 416+ thousand
Mixer Streamers. Social Blade reaches over 7 million unique visitors every
month with a [...] For more information visit our Website

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70 References
Most viewed YouTube music videos from Brazilian artists as of April 2021 (in millions)
YouTube: most watched music videos from Brazilian artists 2021

Description
Source and methodology information
The worldwide hit "Bum Bum Tam Tam" by funk carioca artist MC Fioti had reached, as of April 2021, over 1.6
Source(s) YouTube; Kworb.net billion views. Also produced by the music video production company KondZilla, the song "Olha a Explosão" by
MC Kevinho was the second most-watched music video from a Brazilian singer on the platform, with more than
Conducted by Kworb.net; YouTube
1.1 billion views. It has been estimated that Brazil was home to nearly 149 million YouTube users in 2021.
Survey period April 26, 2021

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Cumulative views / Includes only music videos on official channels

Published by Kworb.net

Publication date April 2021

Original source kworb.net

Website URL visit the website

Notes: Information on the methodology used available here . The source does
not specify the date of publication. The release date given is the date of
access. Figures have been rounded.

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71 References
Forecast of the number of TikTok users in Brazil from 2017 to 2025 (in millions)
TikTok users in Brazil 2017-2025

Description
Source and methodology information
In 2021, TikTok's user base in Brazil amounts to approximately 4.72 million users. The number of TikTok users
Source(s) Statista in Brazil is projected to increase to 4.92 million users by 2025. User figures have been estimated by taking into
account company filings or press material, secondary research, app downloads and traffic data. They refer to the
Conducted by Statista
average monthly active users over the period and count multiple accounts by persons only once. Users of sister
Survey period 2017-2019 app Douyin are included as well as users of Musical.ly (before it was merged into TikTok in 2018). The shown
data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary
Region(s) Brazil indicators on the macro-economic, demographic and technological environment in up to 150 countries and
regions worldwide. All indicators are sourced from international and national statistical offices, trade associations
Number of respondents n.a. and the trade press and they are processed to generate comparable data sets (see supplementary notes under
details for more information).
Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

72 References
Most popular TikTok accounts in Brazil as of August 2020, by number of followers (in millions)
Brazil: most popular TikTok accounts by number of followers 2020

Description
Source and methodology information
As of August 2020, four out of the six most followed TikTok accounts in Brazil belonged to people whose
Source(s) Socialtracker notoriety preceded the existence of the video-sharing platform, launched worldwide in 2017. TV and movie
actress Larissa Manoela ranked first with 13 million followers, followed by Yasmin and Luara with 10.4 million
Conducted by Socialtracker
and 10.1 million TikTok followers, respectively. The top six was completed with circus and TV comedian Tirulipa
Survey period August 25, 2020 (10 million followers), TV actress and host Maísa Silva (9.9 million), and YouTube comedian Whindersson Nunes
(9.6 million). Brazil alone concentrated over 10 percent of all 104.7 million downloads of the TikTok app made
Region(s) Brazil throughout January 2020.

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Socialtracker

Publication date August 2020

Original source socialtracker.io

Website URL visit the website

Notes: The source does not specify the date of the survey. The date given is the
date of access.

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73 References
Most popular TikTok mega influencers from Brazil as of September 2020, by number of followers (in
millions)
Brazil: leading TikTok mega-influencers 2020, by number of followers

Description
Source and methodology information
Creators on TikTok that have more than one million followers are commonly known as mega-influencers. In
Source(s) Influence Grid; TikTok Brazil, the most followed mega-influencer on TikTok, as of September 2020, was Brazilian actress and singer
Larissa Manoela (@larissamanoela). Larissa's TikTok profile had accumulated over 12.2 million followers. In
Conducted by Influence Grid; TikTok
third and fourth places are comedians Tirullipa and Lucas Rangel, with approximately 9.6 million followers and
Survey period As of September 24, 2020 8.4 million followers, respectively.

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics Influencers who have over one million followers

Published by Influence Grid

Publication date September 2020

Original source influencegrid.com

Website URL visit the website

Notes: The source does not indicate the specific date of survey. Release date is
the date of access. Figures have been rounded.

Back to statistic

74 References
Most popular TikTok macro influencers from Brazil as of September 2020, by number of followers
(in 1000's)
Brazil: leading TikTok macro-influencers 2020, by number of followers

Description
Source and methodology information
The most followed Brazilian macro-influencer on TikTok in September 2020 was Jackson Moura
Source(s) TikTok; Influence Grid (@jacksonmoura) with almost a million followers on the platform. A macro-influencer is considered someone on
TikTok with between 100 thousand and one million followers. Lucas Martins (@lucasmartins) ranks second with
Conducted by TikTok; Influence Grid
travel videos on the social media platform reaching over 982 thousand followers.
Survey period As of September 24, 2020

Region(s) Brazil

Number of respondents n.a.

Age group n.a.

Special characteristics Influencers who have between 100 thousand and one million followers

Published by Influence Grid

Publication date September 2020

Original source influencegrid.com

Website URL visit the website

Notes: The source does not indicate the specific date of survey. Release date is
the date of access. Figures have been rounded.

Back to statistic

75 References
Forecast of the number of LinkedIn users in Brazil from 2017 to 2025 (in millions)
LinkedIn users in Brazil 2017-2025

Description
Source and methodology information
In 2021, LinkedIn's user base in Brazil amounts to approximately 45.38 million users. The number of LinkedIn
Source(s) Statista users in Brazil is projected to reach 47.22 million users by 2025. User figures have been estimated by taking into
account company filings or press material, secondary research, app downloads and traffic data. They refer to the
Conducted by Statista
average monthly active users over the period and count multiple accounts by persons only once. The shown
Survey period 2017-2019 data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary
indicators on the macro-economic, demographic and technological environment in up to 150 countries and
Region(s) Brazil regions worldwide. All indicators are sourced from international and national statistical offices, trade associations
and the trade press and they are processed to generate comparable data sets (see supplementary notes under
Number of respondents n.a. details for more information).
Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

76 References
Forecast of the number of Pinterest users in Brazil from 2017 to 2025 (in millions)
Pinterest users in Brazil 2017-2025

Description
Source and methodology information
In 2021, Pinterest's user base in Brazil amounts to approximately 53.23 million users. The number of Pinterest
Source(s) Statista users in Brazil is projected to reach 60.07 million users by 2025. User figures have been estimated by taking into
account company filings or press material, secondary research, app downloads and traffic data. They refer to the
Conducted by Statista
average monthly active users over the period and count multiple accounts by persons only once. The shown
Survey period 2017-2019 data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary
indicators on the macro-economic, demographic and technological environment in up to 150 countries and
Region(s) Brazil regions worldwide. All indicators are sourced from international and national statistical offices, trade associations
and the trade press and they are processed to generate comparable data sets (see supplementary notes under
Number of respondents n.a. details for more information).
Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

77 References
Forecast of the number of Twitter users in Brazil from 2017 to 2025 (in millions)
Twitter users in Brazil 2017-2025

Description
Source and methodology information
In 2021, Twitter's user base in Brazil amounts to approximately 17.46 million users. The number of
Source(s) Statista [currentLayer] users in Brazil is projected to reach 18.39 million users by 2025. User figures have been
estimated by taking into account company filings or press material, secondary research, app downloads and
Conducted by Statista
traffic data. They refer to the average monthly active users over the period. The shown data are an excerpt of
Survey period 2017-2019 Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the
macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All
Region(s) Brazil indicators are sourced from international and national statistical offices, trade associations and the trade press
and they are processed to generate comparable data sets (see supplementary notes under details for more
Number of respondents n.a. information).
Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

78 References
Forecast of the number of Reddit users in Brazil from 2017 to 2025 (in millions)
Reddit users in Brazil 2017-2025

Description
Source and methodology information
In 2021, Reddit's user base in Brazil amounts to approximately 7.66 million users. The number of Reddit users in
Source(s) Statista Brazil is projected to increase to 7.79 million users by 2025. User figures have been estimated by taking into
account company filings or press material, secondary research, app downloads and traffic data. They refer to the
Conducted by Statista
average monthly active users over the period and count multiple accounts by persons only once. Reddit users
Survey period 2017-2019 encompass both users that are logged in and those that are not. The shown data are an excerpt of Statista's
Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-
Region(s) Brazil economic, demographic and technological environment in up to 150 countries and regions worldwide. All
indicators are sourced from international and national statistical offices, trade associations and the trade press
Number of respondents n.a. and they are processed to generate comparable data sets (see supplementary notes under details for more
information).
Age group n.a.

Special characteristics All values are estimates.

Published by Statista

Publication date May 2021

Original source Key Market Indicators

Website URL visit the website

Notes: The shown forecasts represent a blend of multiple input datasets from
both internal (primary) and external (secondary) sources. Whereas
primary data are generated via Statista's own surveys like the Global
Consumer Survey , secondary input datasets are mostly sourced from
international institutions [...] For more information visit our Website

Back to statistic

79 References