Geographic market in focus for this assessment must be 

Singapore only. 
Weighting: 30%. Word Count: 5,000. Submission Deadline: Friday, Week 06 (February
25th) via TurnItIn.  
Students are expected and required to use the same target company for both the Group and
Individual Assessments. 
The situational, environmental and SWOT analyses and recommended strategies in the Group
Assessment must take into account, review, analyse and evaluate the impact of sustainability
issues, challenges and trends as detailed herein, and, be specific and focused on the selected
target company. 
Thereafter, using the Group Assessment as the basis, students will be required to continue with
the same target company into the Individual Assessment. The Individual Assessment must
consider, address and manage the sustainability issues, challenges and trends in their strategy
formulation, execution, approach and recommendations for the same target company. 
 
CRITERIA  REQUIRED COMPONENTS  DESCRIBE, APPLY, APA REFERENCE 
DISCUSS & EVALUATE 
Executive  Summary of      
Summary the whole report 
(5%)250   Present the key
findings &
recommendations
of this report 
Internal  Use of 3     
Analysis Product Levels for
(20%)1000  product analysis 
 Use of Porter’s
Value Chain and/or
Resource-based
Value VRIO
Framework to
analyse
controllable
elements (key
technologies,
patents, financial
stability, supplier
relationships,
reputation, human
capital, capabilities
& organisational
culture) 
External  Using core   
Analysis: marketing
Market Situation concepts 
(5%)250   Quantification
& qualification of
total available
market  
External  Use of Porter’s     
Analysis: Five Forces 
Competitor  Discussion on
Situation points of parity &
(10%) 500  differentiation 
External  Use of PESTEL   
Analysis: Macro analysis 
Environment  Discussion on
Situation current & emergent
(15%) 750  trends 
SWOT Analysis  Summarised   
(20%)1000  issues from internal
& external
analyses 
 Classification of
key issues into
Strengths,
Weaknesses,
Opportunities &
Threats 
 Impact analysis
conducted 
 Ranked &
prioritised 
Market  Using 4 bases     
Segmentation of segmentation to
(20%) 1000  identify & build a
comprehensive &
justified set of
target market
segments 
Report Format  Well-structured,     
(5%)  well-organised &
flows well. 
 Effective use of
headings, sub-
headings &
paragraphing. 
 Cited &
referenced
according to APA 
 Free of spelling
and grammatical
errors 
 
IMPACT OF SUSTAINABILITY ISSUES, CHALLENGES & TRENDS (COMPULSORY) 
  
For both Assessments 1 and 2, it is mandatory for students to identify key sustainability issues,
challenges and trends arising from the United Nations’ Sustainable Development Goals and COP26:
UN Climate Change Conference UK 2021 in Glasgow, in relation with the chosen company, its
domestic / home market, and, the selected geographic market(s).   
  
The impact analysis of these key sustainability issues, challenges and trends must be discussed in
detail in assessing the macro business and operating environment (Political, Economic, Socio-
cultural, Technological, Environmental and Legal factors), and, the micro environment (internal,
customer markets, competition, marketing mix and supply chain factors). 
  
Students will need to make an assessment on how these sustainability issues, challenges and
trends will impact the chosen company, its domestic / home market, selected geographic market(s),
macroenvironment, competitive, customer/market and internal environments.  These must
be analysed and discussed in detail, specific to the chosen company and its business and operating
environments.  Thereafter these analyses must be distilled into the recommendations on the chosen
company’s competitive advantage, target market segmentation, positioning and differentiation,
marketing strategy and marketing mix. 
  
These will need to be substantiated with official and academic sources and references. 
  
Failure to do so or the omission to take this into account will result in a “Fail” grade being awarded.