TECHSTARS

Hi, I’m Elizabeth, Co-founder and CEO of GORODATA.

PROBLEM:
74% of B2B sales representatives are failing to meet their sales quotas due to:
- Low quality leads
- Lack of lead research
- Not knowing when is the right time to approach a potential customer

They spend at least 4 hours a day trying to figure out whom to target and when. So they
launch spray & pray sales campaigns to get a 1% success rate at the most.

SOLUTION:
GORODATA is a B2B Sales Intelligence platform that blends AI and a Knowledge Graph of the
business market to predict better sales leads by finding early Buying Signals in web data. We
catch companies much early in their purchase process, when they’re only planning to buy a
certain product or service, and not yet looking for vendors - allowing our customers to be
the first ones to get to a prospect, before anyone else.

TRACTION:
Since the end of 2021 we have Automated Platform with additional features being
implemented

41 active users, across 5 Paying Customers (Deloitte is one of them) and 3 unpaid pilots
$2320 MRR
We recently Closed and signed a $1150 deal, annual contract, that will be paid upfront

We Got 36 demo request from 2K impressions, from our last LinkedIn ad

FEEDBACK FROM CUSTOMERS

PREVIOUS ROUND:
$540K raised from 4 European VCs in pre-seed round last year

TAM:

We are a subscription-based software with plans between $100-300/month/user. There are

14 million B2B businesses in the US and at an average price of $200/month, considering only
1 user per company, we have a total addressable market of more than $33B annually in the
US alone.
Actually, the sales intelligence market is projected to grow at a Compound annual growth
rate of 10.6% until 2030.

TEAM:
We know each other for 20 years and we believe that we are the right team to revolutionize
B2B lead generation.

I have built a business unit from scratch which I took to $1M in Sales in just 2 years. I also
have experience in Machine Learning from my previous job as Director of Data Science
(Portuguese unicorn) and business know-how from my time at The Boston Consulting
Group.

Miguel (CTO and co-founder) was a software engineer for 10+ years and has worked for 3+
years as an AI-engineer at another Portuguese unicorn.

We believe that we have combination of experience in B2B sales, AI and software

engineering, which places us in the unique position of properly understanding our target
users and their use-cases and actually implementing the solution that fits them.

VISION:

Before starting this company, we realised the internet is making more and more data
available, but proper tools to make sense of it are still lagging behind. We want to be the
platform that feeds on available data and turns it into relevant and useful information that
businesses can act upon. Our goal it to revolutionise the way companies around the world
consume information and discover new business opportunities and joining the
Techstarstarts NYC program will accelerate that immensely.

Thank you so much

QUESTIONS

Sources
Newspapers
Magazines
Community News platforms
Press-Releases
LinkedIn job posts
LinkedIn company profiles
Corporate/official websites of companies
Indeed job posts
Glassdoor job posts
Case studies

We are going to add in the next 2 months the following sources:

Twitter (companies' profiles)
Twitter (tweets)
Wikipedia
G2 Reviews and Testimonials

Customer acquisition:

 USE OUR OWN PRODUCT this - Direct and Inside sales for the higher end – large
enterprises –
 Freemium model for the lower end – SMEs
 Partnerships with sales engagement tools and others
 Build awareness through:
- Paid online advertising – it has worked so far (36 in 2K)
- Original content blog/ original social media posts
- Events and fairs

Capture market share

1

Create a system to continually gather information about trends in consumer needs

and preferences.

Talk to your customers about their wants, needs and concerns.

Recognize that companies needs are multidimensional.

4

Keep a constant watch on your competitors and pay particular attention to what
they are doing really well

high-quality customer service.

- Targeted outreach will beat generic lists and filters. What Google did for the ads
industry is yet to be done for sales prospecting.

- By using a unique Knowledge Graph of the business market, built from web data,
we are able to take into consideration how a company is connected to all others,
enabling us to find patterns and do a better company profiling.

Machine learning is all about probabilities and pattern matching.

We find similarities between a certain company and others that have bought this product
or service.
We leverage the knowledge graph to understand these similarities.