Adobe Experience Platform

Not Products

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The Adobe Customers

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 The Big Picture

Experience Cloud

Creative Cloud Advertising Analytics Audience Experience Campaign Target Marketo Commerce Document Cloud
Cloud Manager Manager Cloud

Application Services
Adobe Experience Platform
“I can’t see everything” “I can’t activate quickly” “I can’t manage holistically”
Real Time Customer Profile | AI & Machine Learning | Open Ecosystem
Fragmented Data Inconsistent Experiences Complicated Governance

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Data Can Come From Anywhere. Insights Come From Adobe.

1 2 3 4

ADOBE EXPERIENCE PLATFORM

CENTRALIZE STANDARDIZE DATA SCIENCE MACHINE LEARNING

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The Big Picture

Usage/Behavior Data Advertising

Real Time/Streaming Product Personalization

Data Collection Experience Data Lake
Streaming Campaign
Solution Data
Web

CRM

Support

3rd Party data Data Science

Batch Data Collection Enterprise Data Lake Analysis, Reports, Dashboards

CRM Data

Data Sources Data Collection Data Stores Data Consumers

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Personalized Customer Experiences at Scale.

Pipeline Unified Identity Service Unified Profile Service

Device 1 Device 2 Device 3 Device 2

Search Ad click- Email click- Product

through through view

The data transport layer provided
by AEP, used as a liaison by most
of the Adobe microservice based
architectures
Stitches together different identities from
disparate sources. The customer world is
focused around the identities, instead of
devices
Real-time „360 view” of the customer
profile. Provides a holistic view of each
individual customer by combining data
from multiple channels, including online,
offline, CRM, and third party

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Personalized Customer Experiences at Scale.

Consent Observability Catalog

High data security and Makes sense of PBs of data and tens of Generic metadata store preserving
transparency. The data collected billions of events the customers configurations and
from your customers is integrated the inventory of the backend
into the stored customer profiles systems

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Adobe Experience Platform in Numbers

7.5B 2.5B 35MM 45B

Events processed / CRM records processed / day Graph updates / day Identities
day with each event with each update clustered
ingested in seconds happening within seconds
of event arrival

33.5B 13B
Unique identity Graphs, >= 2
count identities in a
cluster
1PB
ingested and processed /day
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360 Service Ownership

/
Testing

Architecture Observability

Design Implement On Call

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Useful Resources
Adobe Experience Platform:
• https://experienceleague.adobe.com/docs/experience-platform/landing/home.html?lang=en
• https://experienceleague.adobe.com/docs/platform-learn/tutorials/overview.html

Adobe Experience Platform Services:

• https://experienceleague.adobe.com/docs/experience-platform/landing/governance-privacy-
security/consent/adobe/overview.html?lang=en#
• https://experienceleague.adobe.com/docs/experience-platform/profile/home.html?lang=en#
• https://experienceleague.adobe.com/docs/experience-platform/identity/home.html?lang=en

XDM :
• https://github.com/adobe/xdm
• https://business.adobe.com/ro/products/experience-platform/experience-data-model.html

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