200590 International Business Project – SPRING Semester 2021

Assessment Checklists
ASSESSMENT 2: GROUP PROJECT FINAL REPORT (30%) CHECKLIST: INTERNATIONAL/GLOBAL MARKET ENTRY FEASIBILITY STUDY
I. Cover Page:
 Identification Of International Project Nominated Market
 Group Members (Name and Student Id)
II. Table Of Contents
III. Executive Summary
 Key Recommendations that a Reader needs to
know without having to read the rest of the
Feasibility Study
IV. Updated Summarised Market Profile / Requirements
(Summarised in one or a few Tables)
A Size (Population by Country and Relevant
Regions; Major Language Or Ethnic Subgroups)
B Key Economic Indicators (GDP, GDP Per Capita,
Growth, Terms of Trade, Currency Rates and
Fluctuations, Key Industries, Key Trading
Partners)
C Infrastructure (Main Airports, Ports,
Telecommunications including level of Mobile
2G, 3G and 4G use, Wireless and Broadband
Access)
D Key Political and Legal Factors
E Country Outlook for Trade
V. Updated Previous Market Entry Experience
 Client Experience in other markets, and in
nominated market
VI. Marketing Analysis
A Define and declare actual product/Service
B Identify typical previous targeted market segments
and Channels of Distribution
C Targeted Consumer Analysis For Nominated Market
1 Broad Market Size (Total Country Size)
(200 tons/year)
2 Initial Market Segmentation (Identify
at least 2-4 Key Market Segments
3 Initial Targeting and Positioning
4 Competitor Analysis
5 Specific Product/Service Strategy
Issues
6 Discussion On Relevant Expression of
Product or Service Into Service For
Nominated Market
7 E-Marketing Strategies:
a Presence, Customer Interface
b E- Commerce Capability
c Customer Relationship Management
d B2B Information Management
VII.Entry Selection For Nominated Market (One Option
Only)
A Choose One Entry Method and Provide
discussion justifying choice, out of the
following options:
1 Exporting Direct (Including Own Sales Office
and Representation)
2 Export Indirect Through Distributors
3 Joint venturing
4 Direct Investment – Manufacturing/Service
Development as Well As Distribution
5 Licensing
6 Franchising
7 Piggybacking on Existing Australian Company
Operating In Nominated Market
B Additional considerations Affecting
Market Entry
1 Financial Attractiveness and Incentives
a Raw materials
b Labour
c Tax incentive and allowances
2 Governmental considerations and
Incentives
a Stability
b Regulations
c Specific Sustainability Policies, Incentives
and Grants
d Specific Industry/Product/Service Policies
and Incentives
3 Distribution
a Modes of transportation
b Channels of Distribution (it extra
channels are required beyond Entry
Strategy)
4 Discussion on Market Entry Option Into
Nominated Market As a Possible Platform
For Entry into other markets
VIII. Legal Considerations
A Trade policy
B Registration of company
C Ownership of the business entity
D Governmental policy on foreign investment
E Intellectual property protection
IX. Risk Analysis (Low risk at possible)
A Financial Risk
B Property Business Seizure/Expropriate Risk
C Capital/Profit Repatriation Policy and Risk
X. Financial Support (government 5 bil vnd/12 bil vnd)
A Type of financing for proposed project
B Source of financing
1 Initial Equity or Capital For Venture and Market Entry
2 Internal
3 External (including Investors, Agencies, NGOs,
Government and International Sources)
XI. Financial Analysis (Best Estimates)
A Assumptions – Estimated Sales Must Be Linked
To Market Segmentation Estimates; Apply To IBP
B Key Financial Indicators: Summary Graphs/Charts of
1. P&L Statement (Time When Business switches to
Profitability Must Be Clear in Statement)
2. Cash Flow Statement
3. Balance Sheet
4. Break-even Units Based on Estimated Sales
5. Summary Discussion on Indicators
6. ROI
(Detailed Template Analysis To Go Into Appendices)
XII. Management Team and Structure
A Discussion on Local and Expatriate Composition
B Structure including alignment with Head
Office
C Organization Chart
XIII. Control Strategies
A Difficulty of international control
1 Distance
2 Diversity
3 Degree of certainty
B Centralized versus decentralized Policy
XIV. Sustainability
 Relevant Market Sustainability Regulations and
Guidelines, Policies and Incentives
 Relevant Company Sustainability Policies for
Product/Service Development and Delivery
XV. Timetable for Implementation Timetable for
Implementation i.e. Market Entry
 Include Assumptions, Timeline (Gantt Chart or
equivalent), Key Actions and Alternatives starting
at least 3 months after the end of the 2012 Spring
Semester
XVI. Conclusions
 Recommendations on Viability to Enter Market
Highlighting financial opportunity and Key Risks
 e Collaborative and Mobile E- D Political Stability and Risk References
Marketing Approaches (Social Media E Trade Relations Risk – Other Countries Trade Relations
Marketing, Mobile Apps, Marketing and Policies Appendices (use for additional discussion to keep within
and M-Commerce) the Word-Count Limit)
D Preferred Marketing Strategies

SPECIFICATIONS:
 All Project Groups Must Use the IBP Final Report Manuscript Template
 MS-Word Only (PDF files not permitted)
 Report Format
 Maximum 4,000 words (excluding references and appendices)
 Group Final Report file in MS-Word Form must Be Submitted to Turnitin only
 Note: Official WSU Assignment Coversheets are NOT Required for this Assessment