Chapter 3

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

The researchers prepared a question for people that have a small business in Butuan City .
People responded to the question and shared their opinions on whether how advertisement is
effective in increasing the sales of small businesses. The outcome of the responses can be seen
pie chart below:

1.This pie chart indicates which people preferred to start a small business and which dont want.

Sales

7%
Agree
Disagree

98%

Discussion: According to the pie chart above, 98% of people agreed or wanted to start a small
business, while 7% dont want.

2. This pie chart shows whether people agree or disagree based on how advertisement is
effective in increasing the sales of small businesses.

Sales

21%
Agree
Disagree

79%
Discussion: According to the pie graph above, 79% respondents agreed that advertisement is
effective in increasing the sales of small businesses, while 21% are not. This means that
advertising can give a high possibilty to increase every small businesses.

3. Respondents opinion whether they agree or disagree that the advertisement is good in
increasing sales in small businesses facing covid-19 pandemic.

Means Verbal
Sex
1. Female 86% ( Agree) High
2. Male 14% (Disagree) Low

Discussion: The Table above shows the profile of the respondents in terms of sex and location.
The data resulted from Sample Random Sampling Technique in selecting people in Butuan City
in terms of chatting. Furthermore,the majority of the respondents are females, about 86%
responds of agree and the males, about 14% responds disagree of the total sample.

4. The results of no.3 are shown in this pie chart. If the respondents agreed or disagreed on how
effective advertisement in increasing the sales of small businesses facing covid-19.

Sales

14% Agree
Disagree

86%
Discussion: According to the graph above, 86% of respondents agreed that advertisement is
effective in increasing the sales of small businesses facing this covid-19, while 14% of people
responds disagree.

5. This pie chart below illustrates whether people do enjoy their time doing small business in
facing pandemic or not.

Sales

Agree
36% Disagree

64%

Discussion: According to the pie chart above, 64% respondents people find out that they enjoy
doing small business in facing the pandemic, while 36% respondents people did not agree on
enjoying doing small businesses facing pandemic.
 Chapter 4
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
This chapter presents the summary of findings, conclusions and recommendations of the study.

Summary of Findings

Based on the data gathered, the following are are the findings of the study:

1. Are people agree or disagree to start a small business?

- The data shows 98% of people agreed or wanted to start a small business, while
7% dont want. Therefore, a lot of people wanted to have first a small business.
- 98% agree, while 7% disagree.

2. Are the people agree nor disagree that advertising is effective in increasing the sales of
small businesses?
- According to the study, 79% people agreed that advertisement is effective in
increasing the sales of small businesses, while 21% are not. This means that
advertising can give a high possibilty to increase every small businesses.

3. Did the people enjoy doing business in this time of pandemic?

- People find out that in this time of crisis if we dont find ways you are unfortunate.
64% respondents people find out that they enjoy doing small business in facing
the pandemic, while 36% respondents people did not agree or not enjoying doing
small businesses facing pandemic. Furthermore, many people find out that doing
business like online or any small businesses can be a hobby.

Conclusions

Based on the findings of the study the following conclusions were drawn:

1. It showns that people is interested to have a small business.

2. People agreed that advertising is successful in improving small business sales. This
means that advertising has a good chance of helping small firms grow.
3. People discovered that they love running business in the face of the pandemic. Many
people find out that doing business, whether online or offline may be a pleasure.
Recommendation

1. Based on the findings of the study, the study revealed how effectiveness advertisement
in increasing the sales of small businesses. This study aided to increase the sales in the
small businesses, as well as the peoples attitudes towards doing small businesses.
2. This will help people to motivate others positively towards doing businesses whether
online or offline and also to multitask thereselves in doing academic and having a small
business.
3. The researchers would like to recommend an increase in the sample size of the population
to acquire a more accurate and reliable data for the research.
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This study utilizes the Miles and Snow typology within the context of firms in Chapter 11
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 APPENDICES

Appendix A
Letter to the School Principal

January 20, 2022

TO THE PRINCIPAL
AGUSAN NATINAL HIGH SCHOOL-SHS
BUTUAN CITY

Greetings!
Most respectfully, we would like to inform that we the Grade 12 Frisch Team student of Agusan
National High School .
We are writing this letter in order to inform you that we are working on a project as a part of the
course curriculum. In this regard, I hereby request to kindly allow us a moment of your time to
validate the survey questionnaire that we have prepared as a research instrument for gathering
data. We have confidence that your expertise and experience will help us tremendously in this
academic.
I shall be thankful to you.

Sincerely,
Grade XII- Frisch Research Team
 Appendix B
LETTER OF APPROVAL

January 20, 2022

REGISTAR OF AGUSAN NATIONAL HIGH SCHOOL- SHS
AGUSAN NATIONAL HIGH SCHOOL
BUTUAN CITY
To whom it may concern;
We are students from Grade 12- Frisch in the ABM strand. In line with our requirements in
Practical Research 2, we are conducting a study entitled, “The Effectiveness of Advertisement in
Increasing the Sales of Small Business in Butuan City”. To conduct this study, we are in need
of the number of people per location here in Butuan City , as well as the number of males and
females in each location. We humbly request for a copy of the requested information stated
above.

Sincerely,
Grade XII- Frisch Research Team

Noted:

NENE MVL PANDELING

Research Adviser
 CURRICULUM VITAE

PERSONAL INFORMATION
Name: Shaina Redge L. Gavine
Nick-name: Bb
Home Address: Ochoa Avenue Lauraville Subd. Butuan City
Contact Number: 09203723350
Religion: Cathlic
Father’s Name: Mark Cromwell T. Gavine
Father’s Occupation: Driver
Mother’s Name: Analyn L. Gavine
Mother’s Occupation: Housewife
Number of Sisters: 3
Number of Brothers: 1
EDUCATIONAL BACKGROUND
Kindergarten School: J.T Domingo Sr. Central Elementary School
School Adress: Ochoa Avenue J.T Domingo Lauraville Subd. Butuan City
Year Graduated: 2010
Award/s Received: none
Elementary School: Agusan National High School
School Adress: Ochoa Avenue J.T Domingo Lauraville Subd. Butuan City
Year Graduated: 2016
Award/s Received: 3rd Honor
Junior High School: Agusan National High School
School Adress: A. D Curato Street
Year Graduated: 2020
Award/s Received: With High Honor
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: Novelle Shayne A. Escobido

Nick-name: Biang
Home Address: Barangay 16 Ong Yiu P-4
Contact Number: 09465471774
Religion: Catholic
Father’s Name: Carlito L. Escobido
Father’s Occupation: Construction worker
Mother’s Name: Julieta C. Acusar
Mother’s Occupation: House wife
Number of Sisters: 3
Number of Brothers: 1

EDUCATIONAL BACKGROUND

Kindergarten School: Butuan Central Elementary School

School Adress: A.D Curato Street Butuan City
Year Graduated: 2010
Award/s Received: None
Elementary School: Agusan National High School
School Adress: A.D Curato Street
Year Graduated: 2016-2017
Award/s Received: None
Junior High School: Agusan National High School
School Adress: A.D Curato Street
Year Graduated: 2019-2020
Award/s Received: None
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: Joepith B. Dedomo

Nick-name: Jopayy
Home Address: P-5 Brgy. 19 Buhangin , Butuan City.
Contact Number: 09651995489
Religion: Catholic
Father’s Name: Nelson Z. Dedomo
Father’s Occupation: SalesBoy
Mother’s Name: Raquel B. Dedomo
Mother’s Occupation: Housewife
Number of Sisters: 2
Number of Brothers: 3

EDUCATIONAL BACKGROUND

Kindergarten School: Doongan Elementary School

School Adress: Brgy. Doongan , Butuan City
Year Graduated: 2009-2010
Award/s Received: Honor Student

Elementary School: Doongan Elementary School

School Adress: Brgy. Doongan , Butuan City.
Year Graduated: 2016-2017
Award/s Received: Honor Student

Junior High School: Agusan National High School

School Adress: A.D Curato Street , Butuan City.
Year Graduated: 2019-2020
Award/s Received: With Hono
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: Richard L. Salomon

Nick-name: Chard
Home Address: P-8 Relocation Doongan Butuan City
Contact Number: 09092763060
Religion: Catholic
Father’s Name: Samuel O. Salomon
Father’s Occupation: Driver.
Mother’s Name: Maribeth L. Salomon
Mother’s Occupation: House Wife
Number of Sisters: 4
Number of Brothers: 2

EDUCATIONAL BACKGROUND

Kindergarten School:
School Adress: N/A
Year Graduated: N/A
Award/s Received: N/A

Elementary School: Doongan Elementary School

School Adress: P-2 upper Doongan Butuan City
Year Graduated: 2015
Award/s Received: Athlete of the year

Junior High School: Agusan National High School

School Adress: A.D Curato Street
Year Graduated: 2019
Award/s Received: none
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: Roxette C. Deberto

Nick-name: Sam
Home Address: P-9 Cancer St. Brgy.25 J.P. Rizal B.C.
Contact Number: 09086265486
Religion: Christianity
Father’s Name: Peter P. Deberto
Father’s Occupation: None
Mother’s Name: Virginia B. Cabilao
Mother’s Occupation: None
Number of Sisters: 1
Number of Brothers: 0

EDUCATIONAL BACKGROUND

Kindergarten School: Apple Daycare

School Adress: P-8 Aquarius St. Montilla Blvd.
Year Graduated: 2007-2009
Award/s Received: 1st Honor

Elementary School: West Central Elementary School

School Adress: R. Palma St.
Year Graduated: 2009-2015
Award/s Received: none

Junior High School: Agusan National High School

School Adress: A.D. Curato St.
Year Graduated: 2016-2020
Award/s Received: none
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: Lyneth P. Dubduban

Nick-name: yang/biangca
Home Address: Brgy,19 P-3 Buhangin
Contact Number: 0938858483
Religion: Catholic
Father’s Name: Deceased
Father’s Occupation: Deceased
Mother’s Name: Leonila P. Dubduban
Mother’s Occupation: Celebes
Number of Sisters: 2
Number of Brothers: 1

EDUCATIONAL BACKGROUND

Kindergarten School: N/A

School Adress: N/A
Year Graduated: N/A
Award/s Received: N/A

Elementary School: Buhangin Elementary School

School Adress: Brgy 19 Buhangin Butuan City
Year Graduated: 2016
Award/s Received: Best In Cleanliness

Junior High School: Agusan National High School

School Adress: A.D Curato Street
Year Graduated: 2020
Award/s Received: With Honor
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: Uellyn Daga

Nick-name: Elly
Home Address: P7 CCF Upper Doongan Butuan City
Contact Number: 09709615563
Religion: Catholic
Father’s Name: Ruel P. Gura
Father’s Occupation: Construction Worker
Mother’s Name: Emmalyn Daga
Mother’s Occupation: Ofw
Number of Sisters: 1
Number of Brothers: 1

EDUCATIONAL BACKGROUND

Kindergarten School: Artadi Integrated School

School Adress: Artadi, Magsaysay Misamis Oriental
Year Graduated: 2009/2010
Award/s Received: none

Elementary School: Artadi Integrated School,

School Adress: Artadi Magsaysay Misamis Oriental
Year Graduated: 2016/2017
Award/s Received: none

Junior High School: Artadi Integrated School,

School Adress: Artadi Magsaysay Misamis Oriental
Year Graduated: 2019/2020
Award/s Received: none
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: TinkerBell Demata

Nick-name: Bell
Home Address: P3 Masao Butuan City
Contact Number: 09464071963
Religion: Catholic
Father’s Name: Ronal Demata
Father’s Occupation: Brgy. Electrician
Mother’s Name: Alma Demata
Mother’s Occupation: Housewife
Number of Sisters: 3
Number of Brothers : 0

EDUCATIONAL BACKGROUND
Kindergarten School: Masao Elementary School
School Adress: P3 Masao Butuan City
Year Graduated: 2009-2010
Award/s Received: nonne

Elementary School: Masao Elementary School

School Adress: P3 Masao Butuan City
Year Graduated: 2016/2017
Award/s Received: none

Junior High School: Butuan City School of Arts and Trades

School Adress:
Year Graduated: 2019/2020
Award/s Received: none

CURRICULUM VITAE
PERSONAL INFORMATION

Name: Britanie V. Labonete

Nick-name: Brit
Home Address: J Satorre St. Langihan Butuan City
Contact Number: 09664211520
Religion: Catholic
Father’s Name: Ulysses R. Labonete
Father’s Occupation: Businessman
Mother’s Name: Susana V. Labonete
Mother’s Occupation: Businesswoman
Number of Sisters: 2
Number of Brothers: 2

EDUCATIONAL BACKGROUND
Kindergarten School: Sacred Heart school of butuan
School Adress: A.D curato street butuan city
Year Graduated: 2009-2010
Award/s Received: BEST IN DANCE

Elementary School: Butuan Central Elementary School

School Adress: Butuan City
Year Graduated: 2015-2016
Award/s Received: Band Majorette

Junior High School: Father Saturnino Urios University

School Adress: Libertad Bxu
Year Graduated: 2019-2020
Award/s Received: Band Majorette

CURRICULUM VITAE
PERSONAL INFORMATION

Name: John Reynold Quiban

Nick-name: John
Home Address: P3 Baan Km3, Butuan City
Contact Number: 09100273213
Religion: Catholic
Father’s Name: Emmanuel Quiban
Father’s Occupation: Ofw
Mother’s Name: Lelane Quiban
Mother’s Occupation: Housewife
Number of Sisters: 1
Number of Brothers: 1

EDUCATIONAL BACKGROUND
Kindergarten School: Fr. Sibayan Elementary School
School Adress: P3 Baan Km3, Butuan City
Year Graduated: 2009-2010
Award/s Received: none

Elementary School: Fr. Sibayan Elementary School

School Adress: P3 Baan Km3, Butuan City
Year Graduated: 2016/2017
Award/s Received: none

Junior High School: Butuan City School of Arts and Trades

School Adress:
Year Graduated: 2019/2020
Award/s Received: none

CURRICULUM VITAE
PERSONAL INFORMATION

Name: Mia Grace S. Florentino

Nick-name: Mg
Home Address: P-12 Cigla Village, Pagatpatan, Butuan City
Contact Number: 09635772935
Religion: Catholic
Father’s Name: Benito Florentino
Father’s Occupation: none
Mother’s Name: Aida Florentino
Mother’s Occupation: Avon Dealer
Number of Sisters: 2
Number of Brothers: 3

EDUCATIONAL BACKGROUND
Kindergarten School: Obrero Elementary School
School Adress: Obrero, Butuan City
Year Graduated:
Award/s Received: none

Elementary School: Pagatpatan, Butuan City

School Adress: Pagatpatan, Butuan City
Year Graduated: 2015/2016
Award/s Received: With Honor

Junior High School: Agusan Pequeno National High School

School Adress: Cigla Village Pagatpatan, Butuan City
Year Graduated: 2019/2020
Award/s Received: With Honor