Basecamp: pricing

Evaluate each pricing option being considered for BC3. If you were Noah Lorang, which

change (if any) would you recommend for BC3 and why?

After considering the finalist pricing options and recommendations, we decided that if we were Noah
Lorang, we would lend toward the last option proposed. This one focuses on lowering the annual cost;
the client will receive a discount if they pay at the beginning of the year. This is an effective way to
capture clients' attention and increase their loyalty.

The method for reducing the annual payment is to examine the competence's strategies for expanding
their target audience. Based on this, it's important to note that BC3 already has characteristics that
differentiate them apart in the market, therefore Basecamp isn't imitating anyone by employing the
previously indicated price model.

As previously noted, one of the benefits of this strategy is that it develops client loyalty by avoiding plan
cancellations before the year's 12 months are through. Basecamp is also seeking for a strategy to help
them build their customer base by luring them through affordability while retaining the quality of their
product. As a result, BC3 must be marketed as the "Big" plan, but with some modifications to allow the
client to pay less. The aim is that the user will be able to use the bulk, but not all, of the "big" plan's
features. They were thinking of changing the annual compensation from $3,000 to anywhere between
$2,500 and $2,400. By doing so, BC will be able to adapt to the needs of the client, grabbing their
attention, fulfilling their desires, and driving them to "use the product more intensively."