Types of print advertising:

 Magazine
 Movie poster
 Billboard
 Newspaper
 Brochures

The entire listed above are different types of media adverts. All of these adverts
attract their target audience in different ways however they will all use the same codes
and conventions to do so. For example, all of these adverts will you use pictures to
attract their target audience weather that photograph is an image of the product or an
image of a famous representative of the company. The clearest example of this would
be a magazine advert compared to a billboard. These adverts have two different target
audiences and the way they attract the target audience is different however, they both
use the same codes and conventions.
A billboards target audience would be someone who is in a car or travelling fast and
does not have time to read a paragraph so typically these adverts would use huge key
images to catch the target audience’s eye alongside a big easy to read header and the
companies slogan. These entire together equal to a simplistic yet effective advert as it
uses big writing and the slogan for the target audience to see and immediately know
where to buy the item in the photo.
On the other hand, a magazine will use the same code and conventions as a billboard
such as a key image and the brand name to attract the target audience however, the
target audience for a magazine advertisement is someone who is sitting down reading
the magazine and has time to read the advert. Therefore, alongside the same codes and
conventions the magazine advertisement would use anchorage text as the target
audience have more time to read about the product. This allows the company to fit
more in the advertisement about the product such as a paragraph explaining the
product leading to have a higher chance of the target audience buying the product.

Main image: the main image is

used to catch the audiecnes eye.
Anchorage
copy: text that
provides
additional
information.
Rule of thirds: rule of
thirds used to make a
more dynamic image.

Brand name / logo:

Used to make the
audience realise the
company

Package shot: this is used to

show the product that is being
advertised.
Rule of Main image: the main image is
thirds: used to catch the audiecnes eye
placed central
with the
highlight of
the advert
placed on rule
of third

Brand name / logo:

Used to make the audience
Anchorage copy: text realise the company
that provides additional
information.

Advert 1:
Advert one is the Emporio Armani advert featuring Beyoncé. The main image on this
advert is of Beyoncé; the reason for this is that the audience will be more interested to
view the poster if it has an A-list celebrity on the front of it rather than a C-list
celebrity. By doing this, the company is drawing in a wider audience as many people
know Beyoncé. The photo of Beyoncé had been taken using the rule of thirds method
in photography, by using the rule of thirds method it allows for a more dynamic image
where the audience can see Beyoncé buy also look to the side of her. This is where the
advert has placed their package shot by placing their package shot beside Beyoncé it
allows for the audience to see Beyoncé and then their eyes are immediately drawn to
the side of her where the image they are selling is there. The advert uses Beyoncé as
they are trying to sell a lifestyle and by having, Beyoncé in the advert tells the
audience that this product will make them more like Beyoncé. A package shot is
significant as it allows the consumer to visualise the product the company is selling.
The advert also uses the brand name / logo and anchorage text. By using this, it allows
the consumer to quickly see the company that is selling the product in the package
shot and understand where to buy it. This advert has minimal information on it and
this could be for one or two reasons. One reason could be that it would be seen on a
large billboard where cars driving by do not have time to read paragraphs about the
product. The other reason could be that Armani is a large designer brand and majority
of the population know what Armani is and for this reason, the advert does not need
to explain what the product is due to Armani being a large, trusted organisation.

Advert 2:
Advert two, unlike advert one, is an advert that is for as charity that is raising
awareness about a specific issue that has been raised. Both adverts however, use the
same codes and conventions of advertisement to attract the target audience. This
advert has used a large main image to catch the target audience. As this advert is a
charity, the target audience is everyone in the public. The large main image is of a
woman who is placed centrally. Her wounds however are placed on the rule of thirds.
So that it makes the audience is drawn into the advert by her wounds and then
continue to look at the rest of the advert, as this is how the rule of thirds is effective.
The advert uses an unknown celebrity to show that the issue they are raising
awareness for can happen to anyone. This advert would be seen in a magazine or
leaflet / flyer. I know this as the advert has a large paragraph for its anchorage copy.
This shows me that the advert was designed to go to a place where someone has time
to read the anchorage copy. Unlike advert one that has little to no anchorage copy due
to its design.