TAB (Technology Applications in

Business)
2021-2022

0.5 Credit Course: 10 Sessions

Dr. Preeti Khanna

Associate Professor
digital is a lifestyle Preeti.khanna@sbm.nmims.edu

not a technology
For Academic Purpose (Dr. Preeti Khanna) 1
 OPENING WITH

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 Session - 1

Key Content:

DOING BUSINESS IN THE DIGITAL ECONOMY

 Emerging of Digital Firm

 IT Strategy
 Applications of IT in Business

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 How Business have evolved over the years ?

Digitalization process identifies new business opportunities and revenue models

Digital technologies are generally referred to as New emerging technologies which has the
potential to create a business model and
• deliver an incredible customer experience;
• increase market share; and engage their employees.
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 EVOLUTION: Digitalization Journey

1.0 2.0 3.0 4.0

product / store channel customer

service
Firms who were born Firms who were born Firms who were born Firms who need to be
during the ‘age of during the ‘age of during the ‘age of successful in today’s ‘age of
manufacturing’ have distribution’ have business internet’ have business the empowered customer’
business models, models, processes and models, processes and need to reimagine their
processes and technology technology that are technology that are business model, processes
that are organized organized around their organized around their and technology and re-shape
around their product store /branch channels them around the customer
journey

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 Strategic Business Objectives of Information Systems
 Firms invest heavily in information systems to achieve six
strategic business objectives:

– Operational excellence
• Walmart
– New products, services, and business models
• Netflix
– Customer and supplier intimacy
• Disney
– Improved decision making
– Competitive advantage
• Apple, UPS
– Survival
• Citibank’s introduction of ATMs
 Functions of an Information System

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 Modern Organization

 Networked
 Technology Enabled
 Geographically Dispersed
 Smart
 Knowledge Organization
 Customer focus

 Strategic Information System (SIS) are developed in response to

corporate business initiative.

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 The Business Information Value Chain

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From Laudon & Laudon 9
Applications of IT in Business
 Applications of IT in Business

TVS Case

1. What are the challenges faced by TVS Group CIO?

2. What technological solution TVS had adopted to overcome these

challenges?

3. List the benefits from consumer as well as from business perspective.

4. What are the opportunities further created by adopting these

emerging technologies by the TVS?

Business Objective is “……………………..”

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 Applications of IT in Business

 Innovation in Business (DOMINO’s PULSE CASELET)

 Innovation through information technology has created the

following radical changes in business:

– Online shopping is more efficient than shopping in a store.

– Digital marketing is more efficient than high cost newspaper,
television, and radio advertising.
– Social networking is more efficient than going to clubs.
– VoiP communication is more efficient than legacy telephony.
– Cloud computing is more efficient than a private computer
network.

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 IT Strategy

 An IT strategic plan is a document that details the

comprehensive technology-enabled business management
processes an organization uses to guide operations.

 An IT Strategy should answer the following questions:

– Are we making the right technology investments?

– Do we measure what is the real value to the organization

derived from that technology?

– Is our current IT flexible to continuously support a successful

organization?

– Is our IT environment properly managed, maintained,

secured, able to support the clients, and is it cost effective?
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How to align IT Strategy with Business
Strategy ?
 IS and IT Strategy @ Organization

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