YEAR 2 – SCENARIO WEEK 3 The FUTURE of FOOD – PART I

20% of the marks for the MSIN0025 Data Analytics II module

Team: B - Danone
Grade: 67
Criteria Feedback
1. A thorough knowledge and The report demonstrates good understanding
understanding of the contents of of the background documents.
the Background Documents. The
Report should build on the
INFORMATION and ANALYSIS
contained in these reports. 


2. A thorough knowledge of the The report gave a good overview of the

ORGANISATION and the company's products and services, along with
challenges it faces. The specific the operation, providing scale of Danone in the
subset(s) of PROBLEMS facing global dairy issue. The map of the problems
the global FOOD SYSTEM
has been done well.
relevant to the ORGANISATION
(the organisation’s PROBLEM
FOOTPRINT) should be clearly
linked to the organisation’s
PRODUCTS, SERVICES,
ACTIVITIES, and PARTNERS.

3. Extensive RESEARCH (carried About ~8 relevant solutions are described in

out using Quid) to identify detail, with the relevant references. But the
relevant EXAMPLES of map can be improved (see next comment).
TRANSFORMATIVE
INNOVATIONS developed and
deployed by relevant
organisations. You are not
expected to invent new potential
applications. The report is
expected to include an extensive
bibliography, including
appropriate references to all of
the examples identified. Note:
The breadth and depth of the
research carried out (and the
number of examples identified)
should reflect the time allocated
to the task (i.e. 5-6 people x 1
weeks x 30 hours = 250-300
hours during SCENARIO WEEKS
3) and the capabilities of the tools
used.

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4. The ability to structure the While the solutions of water waste and
TRANSFORMATIVE greenhouse emissions are strongly relevant to
INNOVATIONS identified into a Danone, the maps can be improved. The
CLASSIFICATION (or “MAP”) solution map only has the 2 sublayers of water
relevant for the specific
waste and greenhouse emissions, which is not
ORGANISATION. The
CLASSIFICATION of thorough and complete, with no evidence that
TRANSFORMATIVE this is based on experts. On the food problem
INNOVATIONS is expected to be map, it is also unclear why those 2 are
thorough and complete, i.e. no selected, without the red/orange coloring as
major areas should be missing.
described in the weeks, nor sufficient written
Note: In building the
CLASSIFICATION it is expected explanation.
that you will have identified a
range of existing classifications
created by different industry
experts/consulting firms. It is OK
(and expected) for you to build on
the content and structure of these
classifications, but they should be
clearly referenced and your final
classification should include
original insight.

5. The ability to ESTIMATE the They are mostly summaries of technology, with
IMPACT of specific insufficient attempt to estimate the impact in
TRANSFORMATIVE relation to the world or to Danone's operation.
INNOVATIONS, and their E.g. Precision agriculture can save "50 to 180
TECHNOLOGICAL and
billions of cubic metres", but it is unclear how
ECONOMIC FEASIBILITY. The
Report should describe in more much Danone can save if it adopts the
detail a small number of key technology.
TRANSFORMATIVE
INNOVATIONS and include
estimates of the SCALE of their
potential IMPACT on the specific
subset(s) of PROBLEMS relevant
to the ORGANISATION. The
Report should identify the key
TECHNOLOGY ELEMENTS
required for these
TRANSFORMATIVE
INNOVATIONS, including how
relevant performance
characteristics and costs are
changing over time, and how
these factors impact the
TECHNOLOGICAL and
ECONOMIC FEASIBILITY of the
INNOVATIONS.

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6. The report should demonstrate The report presents solutions that seems to
independent critically argued have potential, drawing on a wide range of
opinions, based on DATA and sources. However, there is a need to do
EXPERT OPINION. A good additional steps to link the sources with
answer will include multiple
Danone. E.g. 2.3 and 2.4 are summaries of
sources to support each
conclusion and not base its descriptions that does not explain the impact
conclusions directly on one for Danone
source. A very good or excellent
answer will demonstrate critical
judgement on the choice of
sources and the ability to draw
conclusions based on incomplete
and/or contradictory information.

7. The structure you use for the The structure and purpose of the report is fine,
report should reflect both the but the CEO needs to do some more
intended AUDIENCE calculations him/herself.
(CEO/Management Team of your
Organisation) and the PURPOSE
of the report (briefing the CEO in
advance of the World Economic
Forum Annual Meeting 2019 in
Davos). All sources used should
be identified and included in a
reference list (as an Appendix).

8. The Report should incorporate This part has been done well, with a log of
the FEEDBACK you received feedback as well as description of action taken.
during the week from both the 1-1
sessions you had with the
Teaching Team and the feedback
from your interim and final
presentations. The Report should
include an Appendix which lists
the key feedback from both your
interim and final presentations
(and relevant general points you
noted from the feedback on other
teams’ presentations) and the
actions you have taken to
incorporate this feedback. A good
answer will clearly describe the
feedback received and identify
where and how the feedback has
been used. A very good or
excellent answer will identify
where key items of feedback
given to other teams has also
been used to improve the
analysis and report.

OVERALL COMMENTS: Overall the report introduces many helpful

potential solutions, but the map can be
improved.