National College of Business and Arts

Cubao, Fairview and Taytay Campus

TOURISM AND HOSPITALITY MARKETING

HM324-TRSM4

Bachelor of Science in Hospitality Management

Second Semester Academic Year 2021-2022

Submitted By:

Christian Kenneth Lectura

Catherine Joy Pan
Rommel Ibana Jr.

Students

Submitted To:

Mr Norman Sabio

Instructor
 Table of Contents

A. Overview of the tourism location

a) Name of a destination (By province)
b) Introduction: a general overview of a host destination (Tourism history, name
tag,Tourism board, geography, politics, products and prices, people,
demography, transportation.)
c) Map
d) Destinations (with pictures and descriptions)
*** Notes: ______

B. Destination Analysis
a) PESTEL Analysis (Political, Economic, Social, Technological,
Environmental, and Legal factors)
b) SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
c) Present Analysis of travel restrictions due to COVID-19.
d) Marketing communication tools (Explain the suitable one for the
selected destination)
e) Best branding approaches (Explain the suitable one for the
selected destination)

*** Notes: ______

C. Sample Brochure
a) Logo
b) Brand Name (Tour to the Province of Pampanga: “The Culinary Capital of the
Philippines”.
c) Itenerary of 2 days and 3 nights (Estimated Time of Arrivals, transportation,
accommodation, f&b, recreations or activities)
d) Prices
e) Policies (at the back of your brochure)

*** Notes: ______

D. Conclusion:
A. Tourism of the
Location
a.) Bicol Region
● Albay (Capital: Legazpi) Probinsya kan Albay is home to the Mt. Mayon, one of
the well-known volcanoes in the world due to its perfectly-shaped cone
● Camarines Norte (Capital: Daet) Amihanan na Camarines is the northern part
of the former Camarines province.
● Camarines Sur (Capital: Pili) Habagatan na Camarines is the southern part of
the former Camarines province and is home of Lake Buhi where the Sinarapan, a
small fish, can be found.
● Catanduanes (Capital: Virac) Known as the Happy Island, Land of the Howling
Winds, and the Isle of the Eastern Seas, it is an island province.
● Sorsogon (Capital: Sorsogon) Probinsya kan Sorsogon is the southernmost
province in Luzon
● Masbate (Capital: Masbate) Probinsya san Masbate is a province located
between two island groups: Luzon and Visayas

b.) Tourism History: The Bicol region was known as Ibalong, variously interpreted to
derive form ibalio, "to bring to the other side"; ibalon, "people from the other side" or
"people who are hospitable and give visitors gifts to bring home"; or as a corruption of
Gimbal-ong, a sitio of Magallanes, Sorsogon where the Spaniards first landed in 1567.
The Spanish influence in Bicol resulted mainly from the efforts of Augustinian and
Franciscan Spanish missionaries. The first churches in Bicol, the San Francisco Church,
and the Naga Cathedral, both in Naga City, along with the Holy Cross Parish in Nabua,
Camarines Sur, are instituted by the Holy Order of the Franciscans. One of the oldest
dioceses in the Philippines, the Archdiocese of Caceres, was also instituted in the Bicol
Region. During this time, Bicol was dotted by many (shipyards) which were focused on
constructing Manila Galleons, the heaviest ships in their time, from the local hardwood
forests and these Manila Galleons were responsible for trade between Asia and the
Americas.

Name Tag: Bicol, known formally as the Bicol Region or colloquially as Bicolandia.

Tourism Board: An attached agency of the Department of Tourism, the Tourism

Promotions Board (TPB) exists to market and promote the Philippines domestically
and internationally as a world-class tourism and MICE destination, in strategic
partnership with private and public stakeholders to deliver a unique high-value
experience for visitors, significantly contributing to increased arrivals, receipts and
investments to the country.
Geography: The Bicol Region comprises the southern part of Luzon, the largest island
in the Philippine archipelago. The total land area is 5.9% of the total land area of the
country. Around 69.3% of the total land area is alienable and disposable while the
remaining 30.7% is public forest areas.

Politics:
Albay: Gov. Bichara
Camarines Norte: CamNorte Gov. Tallado
Catanduanes: Gov. Bobby Cua Sorsogon:
Gov. Chiz Escudero
Masbate: Gov. Kho

Products and Prices

1. Pili nut treats 3 for 100
2. Sili Beer 140 per bottle
3. Santol sa Gata 150-165 per jar
4. Native Bags Ranges from 2500-3000 each depending on size and design
5. Bicol Express Potato Chips 110 small size (60 grams)

People: Males are usually referred to as Bicolano, and Bicolana is used for females.
Their native region is commonly referred to as Bicolandia, which comprises the entirety
of the Bicol Peninsula and neighboring minor islands, all in the southeast portion of
Luzon.

Demography: Its population as determined by the 2020 Census was 6,082,165. This
represented 9.78% of the overall population of the Luzon island group, or 5.58% of the
entire population of the Philippines. Based on these figures, the population density is
computed at 336 inhabitants per square kilometer or 870 inhabitants per square mile.

Transportation: For travelers the Bicol Express is the famous train linking Manila and
Naga City and now going to Ligao, some 20 miles before Legazpi City.
Car/Tricycle/Motorcycle for Rent Albay and Sorsogon.
c.) Map

d.) Destination

Mayon Volcano view at Cagsawa Park

In 1814, Mayon Volcano recorded its most violent eruption, completely burying the
entire town of Cagsawa by fast-flowing volcanic matter, except for the belfry. But unlike
any other beautiful place in the Philippines, this once lively town had to go through such
a tragedy for it to be one of the most popular tourist attractions in Daraga, Albay today.
Calaguas

Otherwise known as 'The Concealed White Beach of Bohol', Calaguas is a small group
of islands located in the municipality of Vinzons. The island is famous for having
unspoiled natural resources that help preserve its pristine beauty.

Caramoan

With its powdery white sand beaches, crystal clear waters, mystic lagoons, and
stalactite-rich caves, this should be a top priority in your itinerary. Caramoan Island
offers plenty of opportunities for kayaking, diving, snorkeling, rock climbing, and
exploring lagoons and caves.
Basilica of Our Lady Penafrancia

Locals and tourists visit 'Ina' to pray and seek her intercession in the quest for living a
better life. 'Ina' here is the miraculous image of the Virgin Mary kept inside the church
for devotees and road travelers to pay homage to Our Lady of Peñafrancia, enshrined in
the only minor basilica in the whole Bicol Region and Roman Catholic Archdiocese of
Caceres.

Daraga Church

Daraga Church sits on top of a hill overlooking Mount Mayon Volcano and is considered
a religious landmark in Legazpi, Albay. A must-visit for first-time visitors in Bicol's
regional center, walking down its halls feels like a short journey through history, religion,
and design. The church was originally named Nuestra Señora de la Porteria (Our Lady
of the Gate) Parish Church and first established as a settlement by people relocating
from Cagsawa after a major eruption of the Mayon Volcano.
Sumlang Lake

If you're looking to witness 360-degree views of Mayon Volcano without the hassle of
tourist crowds, Sumlang Lake is your safest bet. A calm and relaxing destination to
travel around, this enchanting attraction boasts an unobstructed panorama of the world-
renowned conically shaped volcano. The lake was once pervaded by water lilies,
volcanic debris, and filthy waters for years until the residents held a bayanihan
(communal work) initiative to rehabilitate the 14-hectare body of water.

Bulusan Lake

Situated in the sheltered tropical lushness of Sorsogon, the small town of Bulusan
serves as home to Mount Bulusan, the fourth most active volcano in the Philippines.
The volcanic mountain rises at 5,135ft above sea level on the large expanse of Bulusan
National Park in the southernmost portion of Luzon.
Bagasbas Beach & Cory Aquino Boulevard

Bagasbas Beach is the most popular beach in the province of Camarines Norte and
has the reputation of being one of the most beautiful beaches in the country. It is a
haven for swimmers and beach party enthusiasts for its fine gray sand and cool waters.

The Longest Boulevard in the Philippines and the Islands of Mercedes, Camarines
Norte. The Cory Aquino Boulevard, the longest in the country, passes through the
towns of Mercedes, Daet, Talisay, and Vinzons.