BIO-DATA

Personal Details:
Name : M. V. S. Srinivasa Rao

Father’s Name : M. Babji Rao

Residential Address : M. V. S. Srinivasa Rao,
LIG-144, Vuda Colony,
Babametta,
VIZIANAGARAM - 535 002.

Address for Communication : Associate Professor,

Department of Management
Studies,
Maharajah’s Post Graduate College,
Phool Baugh,
VIZIANAGARAM - 535 002.
Andhra Pradesh, India.

Contact Details : Mob: 9966734248

Email: omadeva_07@yahoo.co.in

Educational Qualifications:
Course Specialization Name of the Year Percentage of
Studied Board/University Marks
State Board of
Mathematics and
SSC Secondary Education, 1991 62
Sciences
Hyderabad.
Intermedia Mathematics and Board of Intermediate
1993 73
te Sciences Education, Hyderabad.
Mathematics and Andhra University,
B. Sc 1997 71
Sciences Visakhapatnam.
DCMS, Andhra
Marketing
M.B.A University, 1999 62
Management
Visakhapatnam.
 DCMS, Andhra
M. Phil Management University, 2004 71
Visakhapatnam.
DCMS, Andhra Thesis
Ph. D Management University, Submitted --
Visakhapatnam. 11.02.2010
University of
Hyderabad,
PGDBE Business Ethics 2005 69
(Central University)
Hyderabad.
Andhra Pradesh
College Service Qualified for
SLET Management 2000
Commission (APCSC), Lectureship
Hyderabad.
University Grants
Qualified for
NET Management Commission (UGC), 2001
Lectureship
New Delhi.

Teaching Work Experience:

S.No Position Department Name and Work Experience

Held Address of the in No. of Years
Organization
1. Assistant Management MRPG College,
Professor Studies (MBA) Phool Baugh, 06
VIZIANAGARAM.
2. Associate Management MRPG College,
Professor Studies (MBA) Phool Baugh, 04
VIZIANAGARAM.

Administrative Work Experience:

1. Coordinator, MBA Programme, Department of Management

Studies, MRPG College, Phool Baugh, Vizianagaram since
22.06.2010 till date.
 2. Assistant Coordinator, Research & Development (R&D) Wing,
MRPG College, Phool Baugh, Vizianagaram since 27.10.2010 to
till date.

3. Member, Students Affairs (Grievances and Disciplinary Action)

Committee, MRPG College, Phool Baugh, Vizianagaram during
academic years 2008-09 and 2009-10.

4. Member, Finance and Purchasing Committee, MRPG College,

Phool Baugh, Vizianagaram during the academic year 2010-11.

5. Member, Sports Committee, MRPG College, Phool Baugh,

Vizianagaram during the academic year 2010-11.

Research Work Experience:

1. Thesis submitted on “Consumer Behavior in Life Insurance
Market” under the guidance of Prof. B. Parvatheswara Rao,
Chairman, PG Board of Studies in Commerce and Management
Studies for the award of the degree of Master of Philosophy from
DCMS, Andhra University, Visakhapatnam in the year 2004.

2. Thesis submitted titled “Customer Relationship Management in

Life Insurance Market – A Case Study of Life Insurance
Corporation of India” under the guidance of Prof. B.
Parvatheswara Rao and Prof. R. Satya Raju of DCMS, Andhra
University for the award of the degree of Doctor of Philosophy
from DCMS, Andhra University, Visakhapatnam in the month of
February, 2010 and degree yet to be awarded.
Research Paper Publications:

1. Paper titled “Foreign Direct Investment in Indian Retail Business”

published in THE INDIAN JOURNAL OF COMMERCE – A Quarterly
Publication of the Indian Commerce Association, New Delhi, Vol.
59, No.2, April-June 2006, pp. 8-18.

2. Paper titled “Changing Social Paradigm of Life Insurance

Consumers: A Study in Visakhapatnam City of Andhra Pradesh”
published in JOURNAL OF CONTEMPORARY RESEARCH IN
MANAGEMENT – A Quarterly Journal of Contemporary Issues,
published by PSG Institute of Management, Coimbatore, Vol. 2,
No.3,4, July-December 2007, pp. 115-132.

3. Paper abstract titled “Brand Marketing – Choice of Consumers:

Examining the role of choice of consumers in distinct intellectual
traditions” published in the 59th ANNUAL CONFERENCE ISSUE OF
THE INDIAN JOURNAL OF COMMERCE – A Quarterly Publication of
the Indian Commerce Association, New Delhi, Vol. 60, No.3, July-
September 2007, pp. 71-72.

4. Paper titled “Dynamics of Business Equation in Indian Life

Insurance Sector: An Empirical Study” published in JOURNAL OF
MANAGEMENT AND CHANGE – A Bi-Annual Journal published by
The International Institute Of Labor Management: An
Autonomous Institute For Higher Education, New Delhi, Vol. 12,
No.2, July 2008.

5. Paper titled “Maneuver of Retail Trading in India” published in

INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND
TECHNOLOGY – A Bi-Annual Journal published by Serials
 Publications, New Delhi, Vol.3, No.1, January-June 2009, pp. 309-
315.

6. Paper titled “Growing Indian Economy: An Impressive

Performance of Life Insurance Business” published in JOURNAL
OF RISK & INSURANCE – A Quarterly Journal of ICFAI University
Press, Hyderabad, Vol. VI, Nos. 3&4, July – October, 2009, pp. 49-
64.

7. Paper titled “Rural Market in India and the Role of Information

Technology” published in INTERNATIONAL JOURNAL OF BUSINESS
POLICY AND ECONOMICS – A Bi-Annual Journal of Serial
Publishers, New Delhi, Vol. 2, No. 2, July-December 2009, pp.
173-181.

8. Paper titled “Operational Performance of LIC of India – Post

Liberalization Scenario” published in INSURANCE CHRONICLE – A
monthly journal of ICFAI University Press, Hyderabad, February
2010, pp. 41-48.

9. Paper titled “Liberalization of Indian Insurance Sector and the

Impact on Investment Pattern of LIC of India” published in
PROFICIENT – A monthly journal of Jahnavi Publications, Jaipur,
Vol. II, February 2011, pp. 34 – 47.

Papers Published in Books:

1. Paper titled “The Changing National Economic Scenario and the

Impact on Business Education” published in COMMERCE
EDUCATION: EMERGING CHALLENGES – A Edited Volume of the
Conference Proceeds of Commerce Teachers Conference
 organized by MRPG College, Vizianagaram in the year 2006,
published by Serials Publications, New Delhi, 2008, pp. 5-12.

2. Paper titled “Psycho Social Consequences of Disasters” published

in DISASTER MANAGEMENT – A Edited Volume of the Seminar
Proceedings on Disaster Management in India with particular
reference to Andhra Pradesh organized by MRPG College in
collaboration with AP Economic Association, Hyderabad held on
1st September 2006, published by Serials Publications, New Delhi,
2008, pp. 46-54.

Papers Presented at National Seminars:

1. Presented paper titled “Services Marketing – Tourism Industry”

at National Seminar on STRATEGIC DIMENSIONS OF SERVICES
MARKETING IN THE NEW MILLENNIUM organized by DCMS,
Andhra University, Visakhapatnam during 3rd and 4th November
2000.

2. Presented Paper titled “The Emergence of Contemporary

Consumerism – The set back to the future of consumer
protection in India” at National Seminar on CONSUMER
PROTECTION IN INDIA – ROLE OF ADMINISTRATIVE MECHANISM,
CONSUMER FORUMS AND CONSUMER ASSOCIATIONS organized
by DCMS, Andhra University, Visakhapatnam during 8th and 9th
October 2004.

3. Presented paper titled “Technology and Services Innovations” at

National Seminar on SERVICES MARKETING – PEOPLE,
TECHNOLOGY AND STRATEGIES IN THE GLOBAL BUSINESS
ENVIRONMENT organized by Ambedkar Institute of Management
Studies, Visakhapatnam during 22nd and 23rd April 2005.
 4. Paper presented titled “Psycho Social Consequences of
Disasters” at the Seminar on DISASTER MANAGEMENT IN INDIA
organized by MRPG College, Vizianagaram in collaboration with
AP Economic Association on 10th September 2006.

5. Presented paper on “Risk Management in Life Insurance” at

National Seminar on STRATEGIC APPROACHES TO RISK
MANAGEMNT organized by DCMS, Andhra University,
Visakhapatnam on 30th June 2009.

6. Paper tiled “An Overview of Higher Education in India”,

presented at National Seminar on “21st Century Higher Education
Challenges, Concerns and Issues Rejuvenation of Conventional
Courses” organized by Department of Political Science,
Maharajah’s College (Autonomous), Vizianagaram on 12th and
13th November, 2010.

Papers Presented at the Conferences:

1. Presented paper on “e-CRM: Deriving Value of Customer

Relationship” at National Conference on E-COMMERCE:
STRATEGIES, TECHNOLOGIES AND APPLICATIONS sponsored by
Department of Science and Technology, Ministry of Science and
Technology, Government of India, New Delhi, organized by KGRL
College, Bhimavaram during 8th and 9th August 2006.

2. Presented paper on “Brand Marketing: Choice of Consumers” at

59th ALL INDIA COMMERCE CONFERENCE (ANNUAL CONFERENCE
OF THE INDIAN COMMERCE ASSOCIATION) organized by DCMS,
Andhra University, Visakhapatnam during 28th and 30th
December 2006.
Papers Presented at the Workshops:

1. Paper presented on “Consumer Lifestyles and Media Habits” at

National Level Work Shop on ADVERTISEMENTS – ITS EFFECT ON
CONSUMER AND SOCIAL ETHICS sponsored by UGC, New Delhi,
organized by Ideal College of Arts and Sciences, Kakinada during
18th and 19th December 2004.

2. Paper presented on “Methodology of Dealing with a Case Study”

at the workshop on CASE DEVELOPMENT organized by Xavier
Institute of Management and Entrepreneurship, Bangalore during
15th and 17th June 2007.

Faculty Development Programmes Attended:

1. Attended One-Week Quality Improvement Programme on

INSTRUCTIONAL DESIGN AND DELIVERY organized by National
Institute of Technical Teachers Training and Research, Chennai,
Government of India, Ministry of Human Resource Development
in collaboration with MVGR College of Engineering,
Chintalavalasa during 29th May and 30th June 2006.

2. Attended Two-Week Faculty Development Programme on HRM

STRATEGIES AND POLICIES sponsored by AICTE, New Delhi
organized by MRPG College, Vizianagaram during 14th and 30th
March 2007.

3. Attended Two-Week Staff Development Programme on

FINANCIAL INNOVATIONS sponsored by AICTE, New Delhi
organized by MRPG College, Vizianagaram during 19th and 30th
March 2010.
 4. Attended Four-Week Orientation Programme organized by UGC -
Academic Staff College, Himachal Pradesh University, Shimla,
during 3rd May – 29 May 2010.

Extra Curricular Activities :

S. No Details of Awards / Organized by Held in the

Activities Nature of Year
Participation
1. NCC – CPL Rank NCC Directorate,
1991
Grade “A” Secunderabad.
2. Cricket Athletic and Sports
(Batsman) Winner Association, 1993
Srikakulam District.
3. Cricket Participated in Kodi Ramamurthy
1993
(Batsman) Coaching Camp Stadium, Srikakulam
4. Shuttle AU Affiliated Colleges
Badminton Winner Sports and Games 1995
Meet, Anakapalli.
5. Shuttle Rotary Trophy,
Badminton Runners (Doubles) LB Stadium, 1996
Visakhapatnam.
6. NSS Participated
Andhra University,
1996
Visakhapatnam.

(M.V.S.SRINIVASA RAO)