CV Tim Wirtz

Personal Data

Name: Tim Wirtz

Address: Tramweg 43a, 6414 Oberarth
Mobile: 079-7338868
Email: Tim_wirtz@yahoo.de
LinkedIn: www.linkedin.com/in/tim-wirtz-a3384374/
Nationality: Germany
Marital Status: In partnership, 5 Kids
Date of Birth: 03.04.1978
Languages: German (mother tongue)
English (fluent)
French (basic)

Executive Summary

Very dynamic General Manager with almost 20 years of experience in Marketing/Sales and proven track record
in the beauty industry. More than 8 years with full P&L responsibility & accountability in Switzerland and
Austria. Broad knowledge of the DACH market and strong network in place.

Visionary and strategic entrepreneur with excellent leadership skills and a high ability to build/transform and
motivate high-performing teams.

Strong standing in international, highly competitive and transformative environment equipped with assertive
negotiation skills and strong intercultural competence. Experienced and honoured crisis-manager.

Professional Experiences

09.2006- Coty Beauty Swiss SARL, Coty Beauty Austria GmbH

07.2020 Coty is a leading global beauty company with more than 20,000 employees and net sales of approximately $ 9 billion.
Coty belongs to the world's leading suppliers of perfumes, hair products and decorative cosmetics

07.2016- Country Manager Switzerland & Austria

07.2020
• Overall responsibility of the complete strategic and operational business + full P&L for
Austria and Switzerland. Responsibility and accountability for >70 million turnover, setting
3-5 years strategy plans, responsible for 15 brands (such as Covergirl, Manhattan, Bruno
Banani) with rd. 10.000 SKU and >8000 distribution points.
• Responsible for customers like Coop, Migros, Manor, Impo, dm Austria, Bipa Austria etc.
with rd. 5.000 stores and E-Commerce
• Key Member of the integration team for the merger of P&G Beauty Businesses with Coty
in Switzerland and Austria – successful implementation of 10 new brands
• Develop and implement turnaround strategy for Austrian business and deliver positive
result of +3 Million EUR OI in two years’ time by changing trade-terms, shortening
payment days, generating promotion-efficiency with new line up and boost sales
acceleration with effective 360° approach.
• Setting the strategy and ensuring capacity/capability to realize double weighted
distribution of Colour Cosmetics in Switzerland (plus 90% increase). Key elements were
changing distribution model (from peak to broad), building up new channels (local
developed shelf-concept for impulse-category) and changing 40% of the key assortment.
• Leadership & development of a team of 35 people from Marketing, Sales (KAM & Field),
Controlling, Customer Service, Merchandising & Analytics. 7 direct reports and key partner
for DACH board, Geneva board, legal, HR and finance/treasury.

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2014-2016 General Manager Switzerland Beauty and Luxury
• Defining and setting of the strategy and full accountability/responsibility of the P&L for
Beauty and Luxury Business (>100million) and delivering roof-breaking campaigns (like MJ-
Decadence and CB-be)
• Development and implementation of the strategy for successfully merging the beauty and
prestige businesses in Switzerland plus leading reorganization, change-management and
implementation of a complete new end-to-end organization and ensure success and
profitability during and after the merger.
• Leadership of a team of 35 and development of 15 people to next level (promotion) and
reducing voluntary leaves under 3%. Development of the sales/counter-organization in
department -Store & Perfumeries.
• Delivering results as forecasted and expected (doubling OI in 2015), improvement of GM
(C1%) by 2% (being already way above company average before) by consequent and
impactful challenge of investments and trade-term management.
• Successful definition and implementation of a Key Account Analysis unit
• Leading successful implementation of Bourjois including all negotiations
• Ensuring SOX Compliance and being key partner for finance, treasury, controlling and legal

2012-2014 General Manager Schweiz Consumer-Beauty

• Steering full P&L (from GS to OI) and defining the overall business strategy as General
Manager. Setting up the business-model to become full satellite-HUB partner with a team
of 15 people.
• Consequent improvement of relevant KPIs (e.g. GtN, GM, C2, CFC, OI, OI margin) by
creation and Implementation of an efficiency program for the sustainable improvement
• Increase the distribution of Color Cosmetics in retail by 50%. Setting the strategy how to
win space from Nivea-Beauté due to market exit. Delivering record year for Coty Beauty in
Switzerland (2012/2013/2014) in the course.
• Building and ensuring a win mentality and a highly motivated team by steering them with
participation and wide area of responsibility. Further expansion of the team (plus 100%)
and continuous optimization of the overall structure (cross divisional approach)

2011-2012 Key Account Director

• Turnover responsibility >150 million EUR and full responsibility of CH Sales-business and
Key Customers in GER (dm, various food retailers, department stores and licensors) and
definition of the targets for the total team.
• Leading and steering international Customers (Coopernic, AgeCore, Markant Syntrade)
and leading international approach with different Countries
• Highlight: development of dm from 30mio EUR to 90mio EUR Sell In (2007-2012)
• Successful leading and developing a team up to 8 people promotion of 4 Team-members
to next level. Building up negotiation competencies in developing internal trainings.
• Building up intercultural competencies by leading best practise approach with 7 European
countries plus international networking

2008-2011 National Key Account Manager

• Full and successful steering of biggest Customer dm Germany and various other customers
including independent development of strategy for annual negotiations, preparation and
successful leading those. Average growth rate of 20% YoY.
• Analysis of customer potentials, defining strategy to get there and realizing it
• Building up Sales drug Team and steering up 4 People plus setting the team-target
• Responsible to integrate CH into DACH organisation and successfully led the business
(from Sales perspective). Growth-rate year 1 of 20% in Swiss business.
• Key member of integration-team “Manhattan”. Defining and setting strategy to integrate
Manhattan in running business and harmonization of trade-terms

2006-2008 Key Account Manager

• Part of the Business team “drug Germany” and support the KAM Director and NAM in
dealing with top retail customers and full steering of own various customers
• Analysis of sales development and derivation of strategic measures for improvement.
Cooperation with other business-units, observe and analyse competitor activities.

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 • Regular customer visits and presentation of innovations, promotions and business
development, preparation of annual negotiations and control of trade-terms
• Successful support of developing Esprit-Cosmetics and full steering test with dm
• Successful implementation of SQL-databased Sales-tool (to document, steer and manage
Sales Representatives)

2002-2006 UGW AG
UGW AG is a full service provider in communication, consulting, promotion and sales with a 360° approach from idea
to execution. UGW has 260 employees and is ranking among the top 5 providers in Germany.

2005-2006 Key Account Manager

• Managing key customers and developing full potential with budget responsibility, steering
projects with organisations up to 130 people.
• Developing new business and setting up strategy to realize
• Successful development and implementation of new process management for full
organization and design of a new company-presentation (result: new customers)
• Development of a complete new documentation system (SQL-based) for Salesforce-teams
and first implementation of a touchscreen-based system

2004-2005 Sales Consultant

• Customer management and steering of various projects, concepts & sales-trainings
• Researching market data and creating in-depth analyses of market potential – led to
various new launches and campaigns with full responsibility for results
• Creation/design of concepts & strategies for launch or relaunch of various products
• Creation, design and presentation of final reports and internal databank systems (SQL)

2002-2004 Assistant
• Support & Acquisition of sales projects & personnel and maintenance of databases
• Participation in the creation of projects/concepts and general project management
• Preparation and support of trainings & office management

Education
Master Communication-Advertising, IMK (Institute for Marketing &Communication) Germany and LSE London

2002 IMK, Master Communication-Advertising (staatliche Prüfung)

Thesis:” "The role of external service providers in the distribution of FMCG in food
retailing"
2000 IHK Wiesbaden, Staatliche Prüfung zum Werbekaufmann
1998 Staatliches Schulamt, staatliche Prüfung zum Rettungssanitäter
1997 Oberstufengymnasium Martin Niemöller Wiesbaden, Abitur

Other Areas of Activity

LGFB Member of the board
SKW Member of the board

Special Knowledge and further interests

• SQL Databases, Nielsen Databases, Spaceman (AC Nielsen)
• Adobe and FreeHand, GEOroute planning software
• Several psychological negotiation and steering trainings

Sports Karate and KravMaga, Hiking, Motorbike

Hobbies Working with wood, Cooking on high level

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