2021/2022 – B3

Assessment n°2 : Group presentations

SEM STRATEGY
STEP 01
CREATE WORKING GROUPS

GROUP 1 (X 5) GROUP 2 (X 5) GROUP 3 (X 5)

GROUP 4 (X 5) GROUP 5 (X 5) GROUP 6 (X 4)

STEP 02
CHOOSE THE COMPANY / BRAND OF YOUR CHOICE! SOME EXAMPLES BELOW:
STEP 03
PROCEED TO THE DIGITAL AUDIT OF THIS COMPANY BY ANALYZING ITS STRENGTHS AND WEAKNESSES:

CUSTOMER JOURNEY COMMUNITY CONTENT

& UX DESIGN ORGANIC STRATEGY SEM E-REPUTATION MANAGEMENT STRATEGY

MOBILE MAIN INBOUND & OUTBOUND MARKETING PAID ONLINE

STRATEGY TOUCHPOINTS MARKETING STRATEGY AUTOMATION STRATEGY ADVERTISING

TRAFFIC ACQUISITION E-COMMERCE CUSTOMER INTERACTIVE DATA

GENERATION STRATEGY STRATEGY RELATIONSHIP MARKETING

ETC.
STEP 04
ONCE THE AUDIT IS COMPLETED, DEFINE THE MAIN CHALLENGE YOUR COMPANY IS CURRENTLY FACING
STEP 05
DELIVER STRATEGIC RECOMMENDATIONS FOR THE ‘SEM’ CHANNEL TO HELP ANSWER THIS CHALLENGE

SEO SEA SMO

STEP 06
PRESENT THE RESULTS OF YOUR ANALYSIS AS WELL AS YOUR RECOMMENDATIONS

20 MINOral presentation
5 MIN Q&A