Professional Documents
Culture Documents
MY Final Thesis
MY Final Thesis
MY Final Thesis
PROJECT TITLE:
“EFFECT OF GLOBALIZATION ON IT
INDUSTRY & ITES IN INDIA ”
EXTERNAL GUIDE:
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This is to certify that the thesis titled “GLOBALISATION AND ITS EFFECT ON IT
& ITES SECTOR IN INDIA” is an original work done by Mr. Rai Ankit Ray under my
guidance.
The thesis report has been thoroughly revised and I also declare that this study has never
been carried out by any student or submitted to any institute.
I congratulate him for the successful completion of this research study (thesis).
I wish him every success in life
Regards
Sushant Kisore
Manager-Client Operation
EXL Service.com India Pvt Ltd
Noida
Mob-9810142223
Date:
Place: Noida
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Research Methodology:-
The methodology that will use is Primary research as well as Secondary Research.
Primary data- Primary data are data freshly gathered for a specific purpose or for this
research project. It includes open-ended questionnaire from company’s employee or
external guide.
Secondary data- Secondary data are data that were collected for another purpose and
already exist somewhere. It includes Information from various books related topic,
magazines and internet.
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ACKNOWLEDGEMENT
I wish to express my grateful appreciation to Prof. Sumanta Sharma for providing
guidance throughout my research. His guidance helped me to come out with new facts
and finding about IT & ITES sector and effect of Globalization on it, without whose
effort this thesis would not have been possible.
I am also grateful to my external guides Mr. Sushant Kishore for showing patience in
numerous revision and for sharing his vast experience and knowledge on the subject.
I am thankful to all the respondents, without whom this study would not be possible.
I am beholden to my parents, family members, faculty and friends for their blessing and
encouragement that keeps me going.
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EXECUTIVE SUMMARY
The IT & ITES Sector is growing at a very fast rate and its effect is seen on industry in
India. In this report main emphasis is given on Globalization and its effect on IT & ITES
sector because due to Globalization this industry has gain a lot and contributed for society
and nation. In this thesis we would mainly concentrate on what exactly IT & ITES sector
is and Apart from this the research will focus on the current state of IT & ITESand future
trend, areas in which they have been used there application in different sector, how far
they are successful. Also what are the changes in Education system is required due to
globalization. What are steps and initiatives taken by government to promote IT & ITES
sector and provide better facility to IT companies and its employees. Employment
opportunities and foreign exchange earning etc. At last there are some negative effects
are there but not so much so this is also highlighted in this project also taken Satyam
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TABLE OF CONTENTS
2. INTRODUCTION 12
4. BPO – INDUSTRY 16
a. GOVT SUPPORT TO BPO SECTOR 17
b. CONTRIBUTION OF BPO TO THE ECNOMY 18
c. M&A IN BPO 19
5. INDIAN IT & ITES-BPO INDUSTRY NASSCOM ANALYSIS 20
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17. RECOMMENDATION 98
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RESEARCH METHODOLOGY
OBJECTIVE OF THE STUDY
RESEARCH METHODOLOGY
Research is an original contribution to the existing stock of knowledge making for its
advancement. It is the pursuit of truth with the help of study, observation, comparison
and experiment. In short, the research for knowledge through objective and systematic
method of finding solution to a problem is research; it also covers the systematic
approach concerning generalization and the formulation of a theory. Different stages
involved in research consists of enacting the problem, formulating a hypothesis,
collecting the facts of data, analyzing the facts at reaching certain conclusions either in
the form of solutions towards the concerned problem or in certain generalizations some
theoretical formulation
The main aim of the research is to explore that what is IT & ITES sector, its
application in different field, improvement in education system required due to
globalization, current and expected market share
RESEARCH DESIGN
Research design is a purposeful scheme of action proposed to be carried out in a
sequence during the process of research focusing on the management problem to be
tackled. It must be a scheme of problem solving through proper analysis, for which
systematic arrangement of managerial effort to investigate the problem is necessary. It
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destines the task of a researcher from identifying a managerial problem and problem area
to report writing with the help of collection, tabulation analysis and interpretation of data.
Though not exhaustic, Claire Selltiz’s definition of research design reveals some
important aspects of research design. “A research design is the arrangement of conditions
for collection and analysis of data in a manner that aims to combine relevance to the
research purpose with economy in procedure”.
The present study Globalization and its on IT & ITES sector in India are exploratory in
nature.
DATA COLLECTION
The webs IT & ITES, newspaper and IT magazines, are used where the data is to be
collected will be short listed based upon the application, effect and future prospect of
IT & ITES.
Primary Data
Interviews of company employees, with the help of the structured questionnaire as it
are the most suitable method to collect information in this type of study. The
questionnaires are proposed to be designed based on the experience of the people in
this field.
Secondary Data
Magazines of IT industry, webs IT & ITES, corporate magazines and newspaper. In
order to accumulate this knowledge I had to go through a lot of secondary data namely
The Hindu, Business line, webs IT & ITES etc.
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Secondary data provided a starting point for research and offered the advantage of low
cost and ready availability. Standardized questionnaires were prepared after studying the
secondary data carefully and doing a pilot survey.
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INTRODUCTION
IT ENABLED SERVICE IN INDIA
Any activity carried out based on the application of Information Technology could be
termed as IT Enabled Service (IT & ITES). In other words IT & ITES cover the entire
range of services which exploit information technology for empowering an organization
with improved efficiency or a type of service which may not be possible to be rendered
cost effectively without IT. The activity could be internal to the organization i.e. meant to
increase the operational efficiency through work force residing within the organization or
could be outsourced. The outsourced or cross-border IT & ITES is now receiving greater
attention as this category of IT & ITES has a great potential for growth and contribution
towards employment opportunities in India.
1. CALL CENTRES
A typical call center is a service center that has adequate telecom facilities, trained
consultants, and access to wide databases, Internet and other on-line information
support infrastructure to provide information and support to a customer. It operates to
provide round the clock and year round service.
Call centers are normally operated by large airlines, by banks to provide services to the
customers/ callers, by investment banks, mutual funds, telecom services, companies
providing customized and high value services, IT products companies,etc. The primary
determinant is any industry that has frequent interaction with a broad client base and
intensive stakes in services being offered to the customer, where time and material
value is of paramount importance. These services are very popular in countries such as
the USA, Europe, Japan and Australia.
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2. MEDICAL TRANSCRITION
In countries like the USA, doctors’ time is at high premium. The current practice by
doctors is to simply record their findings through a dictaphone or some such device.
These sound tracks are then sent through datacom lines to overseas companies (where
costs are much lower) that employ "medical transcripionists" who hear these
recordings, transcribe them into reports and send them back electronically through
datacom lines. This has now become a specialised discipline with people needing
adequate training. Turnaround time is often as low as two hours and, therefore, is often
better than what the hospital may have achieved if it had done all of it in-house.
Initially, it was only being contracted out to companies that were in close proximity to
these hospitals. Increasingly, however, to take advantage of lower costs, this work is
being sent abroad to Mexico, West Indies etc. Because of the availability of high speed
satellite links, it is now entirely feasible to do this in India in technical terms.
5. LEGAL DATABASES
There is a constant need for lawyers who counsel cases to go through relevant laws,
rulings and precedents in order to build up their case. This is usually done by very
junior lawyers in legal firms. However, in the U.S. and other developed countries, even
junior lawyers’ services are highly priced. One of the ways to get around this hurdle is
to have a readily accessible source of well managed and intelligent information. One of
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the most promising and low cost ways of having ready access to information is
information technology. Therefore, many legal firms have started to outsource this
work to organizations that have large English speaking, lower priced workforce of
trained lawyers. The job comprises working closely with the firms to create a database
of their existing records, index on the basis of various useful and common understood
criterions, keeping track of new documents being created and incorporating them into a
database as per well established parameters. Lawyers can then simply use their
computers to draw up a history of like cases and draw a clear plan of action. Once
again, the rules are clear and only average qualifications and ability are required.
IT & ITESare human intensive services that are delivered over telecom networks
or the internet to the range of business segments which inter alias include-
• Medical Transcription
• Legal Database Processing
• Digital content development / animation
• Remote Maintenance
• Back office operations – Accounts, financial services
• Data Processing
• Call Centers
• Engineering and Design
• Geographic Information Services
• Human Resources Services
• Insurance Claim Processing
• Payroll Processing
• Revenue Accounting
• Support Centers
• Website Services
• Business Process Outsourcing (BPO’s)
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Having saturated large cities like Delhi-NCR, Bangalore and Mumbai, the IT & ITES
action is slowly shifting to small towns and Tier II cities, like Chandigarh, Vizag and
Jaipur, which are driving future growth. A number of IT and IT & ITES companies are
expanding to newer locations as they grow to deliver high-end services in the value
chain driving growth in commercial real estate.
While the sector accounted for 75 per cent of the total office space absorption in Pune
in the fourth quarter of 2006, Bangalore continues to be the major IT/IT & ITES hub of
India with 70 per cent of total absorption of office space by such knowledge-based
companies. In fact, the city-wise snapshots released by real estate consultancy DTZ
Debenham Tie Leung recently put the 14.2 million office space absorption in Bangalore
as the highest in the country.
The report makes special mention of Hyderabad, which has emerged as a preferred
IT/IT & ITES destination in south India with Madhapur and Gachibowli micromarkets
becoming one of the most sought after IT/IT & ITES destinations in the city.
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Introduction
Business Process Outsourcing (BPO) is a buzzword among the corporate in the world
Today, corporate benefit significantly from outsourcing of business processes almost
everywhere on the planet. Looking to the growth and government's support to it, BPO is
being recognized as a specialized sector in India.
BPO in India
Over the last few years, outsourcing of business processes has been gaining popularity
driven by the fact that US firms have been enjoying much success from adopting this
business strategy. European organizations have increasingly been focusing on what they
identify as their core competencies and have been looking to reduce costs while
maintaining high levels of quality for non-core activities and processes.
In India, as far outsourcing of business processes is concerned, the outsourcing of legal
services comes on the first count. In other areas BPO is quite in vogue in India.
Nowadays, more and more companies are announcing BPO and call centre projects in
India. As per estimates, India is set to become the most popular destination for BPO
operations. A large number of multinational companies are outsourcing their business
processes offshore to Indian BPO companies. BPO has got impetus with the
technological breakthrough with Internet for communication across the globe which has
been the largest advantage for the success of the BPO business.
More importantly, India has a pool of talent and has the second-largest English-speaking
population with computer knowledge in the world after US. Also, costs are lower in India
compared to other countries for outsourcing. The technology in India is state-of-the-art
and the country is rightly located in terms of the geographical position, and the policies of
Govt. of India are also favorable for software and BPO sector.
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As per the NASSCOM-McKinsey Report, 2002, the revenue from BPO will reach $24
billion by 2008 and the IT-enabled services (IT & ITES) sector will contribute 37 per
cent to the total IT software and services export market. Thus, BPO is likely to contribute
up to 3 per cent to India's gross domestic product (GDP).
The BPO sector is expected to provide employment to 1.1 million people by 2008 as per
a report by the NASSCOM.
1200
1000
800
600 ITES BUSINESS IN US$
BILLION
400
200
0
2002 2006
NASSCOM estimates (again) are of 160,000 people working in all IT & ITES sectors. In
the U.S. and the U.K. there is as yet no discernible increase in unemployment among IT
& ITES and high-tech workers that can be attributed directly to outsourcing to India and
other developing countries.. The most extreme is the one made by Forrester, which
claimed that the U.S. would lose 3.3 million jobs in IT by 2015 of which 2.3 million
would go to India.
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The third question is about the impact IT & ITES/BPO can have on India First software,
then IT & ITES. There is no question that India has made a mark in these particular areas
of IT. They have facilitated the emergence of a new class of entrepreneurs who have put
the "old economy" industrialists in the shade. And they have contributed considerably to
India's export growth. The boom that has lasted a decade and promises to continue has
changed the face of urban India — pockets of urban India to be more precise. Today,
there are 500 million Indians in the work force while NASSCOM estimates are of
160,000 men and women in the IT & ITES sector.
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The Indian IT & ITES-BPO segment continued to chart strong year-on-year growth at 37
per cent for FY 2005-06. Growth is being driven by a steady increase in scale and depth
of existing service lines.
Key Highlights of Indian IT & ITES-BPO sector performance
7
6
5
4
3 ITES-BPO EXPORT
IN US$ BILLION
2
1
0
FY 04 FY 05 FY 06
500
400
300
Employement(In,00
200 0)
100
0
FY 04 FY 05 FY 06
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As per the report published by NASSCOM, on the basis of a study made by McKinsey,
the world market for IT-enabled services is expected to be over $ 140 billion in the year
2008.
Market Share
According to Industry estimates, the IT & ITES market globally is expected to grow to
US $ 142 Billion by 2008. The segments within IT & ITES that will witness tremendous
growth include Back Office operations, Remote Education, Data Search, Animation,
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IT-IT & ITES sector estimated to grow by 28%, to account for 4.8% of GDP in FY06
Employment in software and services sector to touch 1,287,000
Software and service exports to grow by 32%, to reach USD 23.4 billion
NASSCOM, the premier trade body and 'voice' of the IT software and service industry in
India,
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Sector Figures
IT Software and Services
23.4
Exports
Hardware 6.9
Domestic Market 6.1
Total IT-IT & ITES Sector 36.3
25
20
15
10
• Steady growth: The Indian IT-IT & ITES expected to exceed USD 36 billion in
annual revenue in FY06, an increase of nearly 28 percent in this current fiscal
• Exports to account for nearly two-thirds of the total revenues IT-IT & ITES sector
to contribute to 4.8 percent of GDP in FY06
• Engineering and R&D, software products hold significant opportunity for India -
growing at 37% and 43% (CAGR FY 2003-06E), respectively
• Indian IT-IT & ITES sector on track to achieve the targeted USD 60 billion in
exports by FY 2010
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IT Industry-Sector-wise break-up
USD billion FY 2004 FY 2005 FY 2006E
IT Services 10.4 13.5 17.5
-Exports 7.3 10.0 13.2
-Domestic 3.1 3.5 4.3
IT & ITES-BPO 3.4 5.2 7.2
-Exports 3.1 4.6 6.3
-Domestic 0.3 0.6 0.9
Engineering Services and
2.9 3.9 4.8
R&D, Software Products
-Exports 2.5 3.1 3.9
-Domestic 0.4 0.8 0.9
Total Software and Services
16.7 22.6 29.5
Revenues
Of which, exports are 12.9 17.7 23.4
Hardware 5.0 5.9 6.9
Total IT Industry (including Hardware) 21.6 28.4 36.3
Employment trends:
• Total IT Software and services employment to reach 1,287,000 in FY06
• Industry has already initiated several initiatives to further enhance the availability
of and access to suitable talent for IT-IT & ITES in India
• A comprehensive skill assessment and certification programs for entry-level talent
and executives (low-middle level management) launched
• An image enhancement program to build greater awareness about the career
opportunities in this segment
• NASSCOM is working with the academia across the country to encourage and
facilitate greater industry interaction
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450000
400000
350000
300000
250000 2004
200000
2005
150000
2006
100000
50000
0
IT Services Engg
services&r&d
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4. Faculty Remuneration
There is a need to revisit the faculty remuneration which is not attractive. It should be
Comparable with Industry salary. This will help attract the best talent in the industry to
the teaching profession.
6. PhD Programme
There is a general shortage of students for doctoral programmes. Teachers should also be
encouraged to undertake research leading to Ph.D. This can be done by providing
incentives such as scholarships, sabbaticals and other financial support.
9. IT Council
An autonomous body may be constituted exclusively to oversee the various facets of IT
education in India. The Study team recommends establishing an ‘IT Council' on the lines
of the Medical Council of India.
10. IT Infrastructure
There is a need to improve IT infrastructure for better networking and connectivity
between academic institutes which are not fully equipped with IT teaching tools and
facilities.
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IT Education
• Course material needs to be upgraded periodically to meet industry standards and
requirements.
• Training methodology should be at par with the developed nations
• Training to trainers to be provided by industry experts
• Early faculty induction to attract and build a strong faculty team.
• Adjunct Faculty - Bring back experienced professionals in the main stream.
• Sharing of Faculty - A consortium of colleges to be formed to pool senior level
faculty for imparting IT education in advanced areas.
• Research and Development
• Consortium of institutions and industry players
• Exchange of education programs with developed IT nations
Industry Standards & Practices
• World class software development
• Ensure zero defect delivery
• IT industry should provide feedback through ongoing interaction with academic
institutes to improve the quality of IT manpower.
• IT industry should have a regular training programme on co –operative basis as
prevalent in USA, UK, & Australia.
Governance
• Data Bank of IT skills and resources - A joint effort by education institutions and
industry
• Education Council - An IT education council is required to monitor the education
standards and quality.
Infrastructure
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IT EDUCATION IN TAMILNADU-
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Role of NASSCOM for improving the talent pool in India due to globalization
The Indian IT & ITES BPO industry is constantly decrying the lack of right talent pool
and quality manpower despite churning out graduates and engineers by dozens every
year. To be precise, the vast network of academic institutions churns out 3.1 million
graduates annually. The main problem lies in the disparity in learning of the fresh
graduates at their colleges and engineering institutions and the actual skill sets required to
work in the IT & ITES BPO industry.
To address this challenge, NASSCOM and the Indian IT-BPO sector have taken the lead
in ensuring that requisite remedial actions are undertaken well in time to avoid any form
of talent crisis. The association has announced the NASSCOM Educational and
Workforce Enhancement Initiative. "Slowly it is becoming imperative to enhance the
Indian talent pool to maximize the industry's potential and enable the sector to further
catalyze the growth rate of the industry. The educational institutions need to train the
young graduates on some of the key skills needed to join the IT & ITES BPO industry.
To create the right balance between industry academia need and supply, the association
has started the IT Workforce Development (ITWD) program. According to NASSCOM,
this initiative was created keeping the issues and concerns of the industry at one end and
challenges of the academia at the other end. As part of this initiative, NASSCOM has
been nurturing the industry-academia interface through workshops and conferences,
faculty sabbaticals, training programmes and mentorship initiatives to ensure better
synchronisation between IT education and the industry requirements.
Along with this NASSCOM has also initiated a mentorship programme where IT/IT &
ITES and BPO companies are providing consistent guidance for over 12-24 months to a
particular college or institute. They are also closely working with academic bodies such
MHRD, AICTE and UGC to standardize the curriculum and pedagogy.
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The MHRD with support from NASSCOM and the IT industry has recommended the
launch of five new IIITs based on the Public-Private Partnership model by 2008. On the
whole the ministry aims to set up around 20 IIITs over the next few years.
The pilot of the "Finishing School" for engineering graduates, still seeking employment,
was launched in May this year. The pilot was conducted during the summer months of
May-June, 2007, for a period of eight weeks in eight institutions, including IIT Roorkee
and seven NITs namely Calicut, Durgapur, Kurushetra, Jaipur, Surathkal, Trichy and
Warangal. The "Finishing School" is covering the curriculum provided on technical and
soft skill development.
"The students get an opportunity to reinforce some basic engineering skills and in
addition, acquire industry-specific knowledge and skills, soft skills, management and
employment skills, which are being delivered by trained faculty and practicing IT and IT
& ITES industry consultants
In order to develop entry-level human-power, especially for the BPO industry and equip
them with relevant hard and soft skills that ensure employability, NASSCOM launched a
key endeavor, the NAC or NASSCOM's Assessment of Competence. It was launched as
an industry standard assessment and certification programme to ensure the transformation
of a "trainable" workforce into an 'employable workforce', thereby creating a robust and
continuous pipeline of talent for the BPO sector.
Now NAC is being taken to the next level, by proliferating it across Tier II and Tier III
cities and towns that can be strengthened into BPO hubs and used as playgrounds for
nurturing job-ready professionals. By the end of the year, NAC will be rolled out in
various states of India, including Tamil Nadu, Gujarat, Chandigarh, Andhra Pradesh,
North-Eastern States and West Bengal amongst others.
NASSCOM has entered into a MoU with the Ministry of Development of North Eastern
Region (DONER) for the rollout of NAC in the state. With this NASSCOM aims to
conduct NAC test amongst 20,000 students across eight states in the region including
Assam, Tripura, Manipur, Nagaland, Meghalaya, Mizoram, Arunachal Pradesh and
Sikkim between September 2007 to January 2008.
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NASSCOM has reportedly entered into a similar understanding with Gujarat Informatics
Ltd; the nodal agency of the state government, for promotion of information technology
in the state, for the NAC Test. NAC's foray into Gujarat is being done on a pilot basis and
hence has a limit of 2,000 seats.
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40000
30000
20000
10000
0
1999-2000 2002-03
NASSCOM should be happy, and they are. Even though not much in the budget has been
targeted at the IT sector, some of the major areas of the economy that the IT industry
depends on —
• Infrastructure,
• Technical and general education,
• Scientific and technological research,
• Telecom,
Government spending — has been given added attention.
While the Indian IT industry scores highly on skill and cost-effectiveness, poor
infrastructure — especially power and telecom — pulls it down. This is why NASSCOM
has been pressing hard for more to be done to modernize India's infrastructure.
The focus on rural development also holds some promise for the IT sector if some of the
extra money being poured into agriculture and rural development is spent on using
technological solutions to rural problems. According to a NASSCOM report, the
government accounted for 9 per cent of total IT spending in India in 2002. This is
estimated to go up to 15 per cent over the next five years.
Kiran Karnik, president, NASSCOM realizes this, "At the broader level, we will be
happy to join hands with the government in leveraging technology as a tool for
transformation. Information technology can play an important role in promoting agri-
businesses as well as making food stamps a reality by ensuring efficiency and
transparency. We suggest a similar entitlement based system for education too."
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One initiative that could have a big impact on small and medium-sized (SME) IT
companies is Indonext — an alternative national trading platform proposed to help SMEs
raise equity and debt from the capital market. SME companies currently find it very
difficult to raise capital from the market because of the high net worth criterion and have
to rely on venture capital and financial institutions.
Another announcement that could have a positive impact on the industry is a soon-to-be-
introduced bill on special regulation for the special economic zones (SEZs).
The industry was also happy with the general push towards greater foreign direct
investment.
GOVERNMENT INITIATIVES
Information Technology Enabled Services (IT & ITES) Policy of TamilNadu 2005
1. Preamble
Globalization and the drive to competitiveness are making all organizations to focus on
their ‘core business competencies’ and outsource the ‘non-core business processes’. This
provides an opportunity to global companies to relocate such processes in India. India has
inherent strengths to support this.
This sector holds immense scope for the common person as it provides employment to
technical and non-technical graduates. Besides, this sector has the potential to generate
enormous foreign exchange inflow into the country. Through this Policy, the Government
of Tamil Nadu proposes to generate large-scale employment and attract increased
Foreign Direct Investment.
Tamil Nadu with its excellent physical, civic and social infrastructure and a large pool of
talented, educated, hardworking, English – speaking workforce is well positioned to
capture a substantial share of the IT & ITES market thereby generating massive
employment opportunities in IT & ITES sector in Tamil Nadu.
2. Vision
To make Tamil Nadu the Global IT & ITES Capital
To attract increased foreign direct investments
To create large-scale employment opportunities
To add value and wealth by leveraging the inherent strength of the State
3. Background
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4. Objectives
• To get the maximum global IT & ITES investments to Tamil Nadu
• To develop Human Resources specific to IT & ITES Sector
• To create world class infrastructure for IT & IT & ITES and an enabling frame
work for protection of intellectual property and data
• To generate employment and other IT & ITES opportunities in major cities in
Tamil Nadu
• To provide a conducive environment for the sector by reducing regulations and
increasing opportunities.
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the eligible builders for the development of IT & ITES Parks as per the rating in
the Government promoted IT & ITES Parks.
• Power:
1. Tamil Nadu is one of the few States in India offering uninterrupted quality
power supply to the IT & ITES firms at competitive tariffs.
2. Tamil Nadu Electricity Board (TNEB) provides uninterrupted quality
power at adequate voltage and frequency within the prescribed technical
limits.
3. TNEB provides round the clock maintenance services and is committed to
provide new service connections within a time frame of one week to four
weeks depending upon the level of supply infrastructure required.
4. IT & ITES firms / IT & ITES Parks do not require any license to set up
captive power generation plants. These units will have open access to
Tamil Nadu Electricity Board transmission and distribution network for
wheeling purposes. Electricity supplied to IT and IT & ITES units is
charged at industrial tariff.
5. Tamil Nadu is free of power cuts and load shedding. IT and IT & ITES
units will be exempted from statutory power cuts, if any, in future.
6. IT and IT & ITES units are eligible for industrial tariff irrespective of
whether the premises using these units are owned by them or leased.
• Transportation
1. The Government will develop sustainable means of public transport to serve the
needs of IT & ITES units.
2. The Government, wherever needed, will create Public Bus Terminuses near the IT
& ITES Parks.
3. The Government will deploy adequate security near the IT & ITES Parks.
Air Connectivity
Tamil Nadu has three international airports providing good connectivity to prime
locations both overseas and India. These locations include Bangkok, Malaysia,
Singapore, London and Frankfurt. Chennai is also well connected to important
domestic locations such as Mumbai, Delhi, Bangalore, Hyderabad and Kochi.
Government will strive to connect its two major tier II cities viz Coimbatore and
Trichy to more national / international destinations through direct flights to these
airports.
Road Transport
• Chennai as well as other Tier II cities have excellent bus services infrastructure,
which is rated as the best in the country. Government of Tamil Nadu shall build
bus stops near IT & ITES Parks. Regular bus services shall be run connecting IT
& ITES parks.
• The developers of IT & ITES Park will be encouraged to get into public private
• 9.5.3 MRTS
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• Chennai offers a fast track Mass Rapid System for Transport (MRTS) from the
city centre to major commercial and IT & ITES hubs along a corridor for 16 Kms.
This is well integrated with the bus and rail transport system in the city. It is
proposed to extend the scope and coverage of MRTS in the near future and
technical studies have already been initiated. A state of the art highways is being
developed to connect all IT / IT & ITES ventures located in the southern corridor
of the city.
Tamil Nadu, a perfect blend of tradition and modernity, has an excellent social
infrastructure, which offers unmatched ‘Quality of Life’ for IT & ITES professionals
both citizens and expatriates .They are:
• A law abiding citizenry
• Perfectly maintained law and order and social harmony in the State
• Vibrant and varied cultural life
• Shopping Malls of international standards
• Excellent schools including international schools like American School, Chennai,
Kodai International School etc
• Top Quality Hotels to suit all budgets
• International and National food chains
• Range of tourist destinations
• Beautiful 18 hole Golf Courses
• Health Clubs and Sports like Rowing, Swimming, Bowling, Pool etc.,
• Global Standard Corporate Health care systems
• The only city which has an Entertainment Corridor of 25 km running parallel to
IT Corridor
Being aware of the 24/7 operations of IT & ITES sector and in order to maintain business
process continuity Government of Tamil Nadu has allowed 24x7x365 operation as well
as employment of women during night shift in IT & IT & ITES industries.
Vehicles of IT and IT & ITES units transporting women employees during night hours
will be issued special passes/permission.
6. Supportive Environment
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In order to promote the highest quality standards of operation in the IT & ITES Sector,
Government of Tamil Nadu will encourage IT & ITES Industries to obtain International
Process Quality Certification like COPC, ISO etc. by providing a cash reimbursement
incentive of Rs. 5 lakhs or the actual amount spent whichever is less to the IT & ITES
companies.
4. New Enactments
As an industry catering to international customers, the Government will enact / assist in
enacting the following legislations for effective operation, early and stricter
enforceability of violations:
• Data Security And Customer Privacy Act:
To reassure the IT & ITES companies and their customers the safety of their data
and to indicate the Government of Tamil Nadu's commitment to and respect for
consumer privacy and for combating crimes and violations and to incorporate
penal provisions for violation of IPR issues the Government of Tamil Nadu will
formulate the Data Security and Customer Privacy Act.
The objective of the Policy is to make Chandigarh a major center for IT Enabled
Services, by attracting a substantially large share of the IT & ITES industry in India and
to enrich the skill sets of the Youth of the Union Territory to provide them with high
level employment and to enable high quality delivery of IT Enabled Services
The IT & ITES Policy of Chandigarh has envisioned acceleration of economic growth of
Chandigarh by leveraging the potential of IT and IT & ITES in the city, and creating a
competitive knowledge base for sustaining the growth of the industry. The objective of
the Policy is to make Chandigarh a major center for IT Enabled Services, by attracting a
substantially large share of the IT & ITES industry in India and to enrich the skill sets of
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the Youth of the Union Territory to provide them with high level employment and to
enable high quality delivery of IT Enabled Services.
To further strengthen the objective of making Chandigarh a Technology hub, the Society
for Promotion of Information Technology in Chandigarh (SPIC) under the aegis of
Department of Information Technology, Chandigarh Administration has taken the
initiative to start C-TOSS: Chandigarh Training on Soft Skills programme to develop
skilled professionals for the IT & ITES/BPO sector. The training programs are meant to
upgrade the skill-sets in Chandigarh with emphasis on the skills required for IT & ITES
professionals. The training modules to be imparted would cover Communications Skills
and other IT & ITES industry specific skills. There would be training programs with
different durations and selection for a particular training course will depend on the
current skill level of the student. The training would be carried out by the training
agencies at the respective college premises. The courses would be conducted on optional
basis for students of the respective Schools and Colleges
ADVANTAGE OF IT IN INDIA
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• Para dyne InfoTech has acquired a US-based software services company with a
turnover of around US$ 10 million.
• Bangalore-based Subex Systems acquired UK-based Azure Solutions for US$ 140
million.
• NIIT bought out the US-based US$ 80-million company, Element K, for US$ 40
million.
• Sasken Communication Technologies acquired Finland-based Botnia High-tech
for US$ 45 million.
• Transworks acquired Canada-based Minacs Worldwide for US$ 125 million.
• Servion Global Solutions, a player in communications software, has acquired
California-based 5by5 Networks, a technology company
India's sunshine sector -- IT-IT & ITES -- continues to chart double-digit growth and is
expected to grow to US$ 53 billion by the end of calendar year 2008, It will witness a
compounded annual growth rate (CAGR) of 23.1 per cent till 2008, with exports growing
by 25.3 per cent and the domestic market by 18.5 per cent. With growth in the sector
being stupendous, the average increase in salary levels in the IT & ITES sector is
between 16 per cent and 18 per cent.
TRENDS IN IT INDUSTRY
Exports:
According to Nasscom, the IT & ITES sector is likely witness a growth rate of 32.6 per
cent growth in total software and BPO export revenues in FY07, marginally lower than
the growth of 33.3 per cent in FY06. Exports could touch US$ 31.3 billion in FY07
compared to US$ 23.6 billion in FY06. Nasscom predicts that the sector's revenues could
touch US$ 39.7 billion in FY07, and if IT hardware sales are also included, the total
revenues can touch US$ 47.8 billion in FY07. The IT industry's contribution to the GDP
is expected to rise from 4.8 per cent in FY06 to 5.4 per cent in FY07. Growing at the rate
it is now, the total IT industry can touch US$ 100 billion by FY10, says Nasscom.
For exports, the US and UK were the largest markets. In fact the share of Europe has
been increasing steadily. For FY06, revenues from the Americas totaled 67 per cent,
Europe 25 per cent and rest of the world, 7.7 per cent.
The growth in large deals and unbundling of multi-million dollar contracts has resulted in
Indian players growing their share of the pie in the contracts of over US$ 50 million to 7
per cent in 2006, as compared to 1 per cent in 2002. Multinationals announced
investments worth over US$ 10 billion in FY07, but the amount will be invested over a
period of a few years.
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35
30
25
20
15 In US$ Billion
10
0
FY 07 FY 06
%GDP CONTRIBUTION
5.4
5.2
4.8
4.6
4.4
FY 06(in %) FY 07(in%)
Domestic market:
The domestic IT industry has moved away from hardware-led growth and is deriving
greater momentum from the software and services sector. It is projected at US$ 15.9
billion in FY07, representing a 21 per cent growth over the previous year. However,
hardware is still a large portion of the domestic pie at US$ 7.6 billion compared to US$
5.6 billion from services, US$ 1.6 billion from software and US$ 1.2 billion from BPO.
At these levels, the domestic BPO industry has logged a sharp 30 per cent growth, IT
services 25 per cent and hardware a 12 per cent growth over FY06.
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8
7
6
5
4
3
2
1
0
Hardware BPO Services Software
IN US$ BILLION
Employment:
The number of people employed by the software and BPO industry has also grown
rapidly, from 2, 84,000 in 2000 to 1.6 million for FY06. This is a 26 per cent growth in
manpower in FY07 compared to a 22 per cent growth in FY06. As before, the industry's
growth was led by export services, which is forecast to be US$ 18.1 billion in FY07.
However, engineering services, R&D and software product development services have
made a substantial contribution to export revenues. Revenues from this segment are
expected to account for US$ 4.9 billion, compared to US$ 4.0 billion recorded in FY06.
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3
REVENUE IN USD
2 BILLION
0
FY 06 FY 07
Production Profile
According to (NASSCOM), the Indian IT software and services sector grew by 31.4
percent during 2005-06, notching up aggregate revenue of US$ 29.6 billion, up from US$
22.5 billion in 2004-05. Encouraged by the 2005-06 performance, the IT and IT & ITES
sector is confident of achieving the US$ 60 billion milestone in exports by 2010.
The Business Process Outsourcing (IT & ITES-BPO) sector has emerged as a key driver
of growth for the Indian software and services industry in 2005-06. The IT & ITES-BPO
industry recorded a growth of 37 percent and clocked revenues of US$6.2 billion.
Policy Framework
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• All Electronics and IT products are freely importable, with the exception of
some defence related items.
• All Electronics and IT products, in general, are freely exportable, with the
exception of a small negative list which includes items such as high power
microwave tubes, high end super computer and data processing security
equipment.
• Second hand capital goods are freely importable.
• Export Promotion Capital Goods scheme (EPCG) allows import of capital
goods on payment of 5% customs duty.
• The export obligation under EPCG Scheme can also be fulfilled by the supply
of Information Technology Agreement (ITA-1) items to the DTA provided the
realization is in free foreign exchange.
• Special Economic Zones (SEZs) are being set up to enable hassle free
manufacturing and trading for export purposes. Sales from Domestic Tariff
Area (DTA) to SEZs are being treated as physical export. This entitles
domestic suppliers to Drawback/ DEPB benefits, CST exemption and Service
Tax exemption.
• Supplies of Information Technology Agreement (ITA-1) items and notified
zero duty telecom/electronic items in the Domestic Tariff Area (DTA) by
EOU/EHTP/STP/SEZ units are counted for the purpose of fulfillment of
positive Net Foreign Exchange Earnings (NFE).
• The import of second hand computers including personal computers and
laptops are restricted for imports. However, second hand computers, laptops
and computer peripherals including printer, plotter, scanner, monitor,
keyboard and storage units can be imported freely as donations by the
following category of donees,
1. School run by Central or State Government or a local body
2. Educational Institution run on non-commercial basis by any
organization
3. Registered Charitable Hospital
4. Public Library
5. Public funded Research and Development Establishment
6. Community Information Centre run by the Central or State
Government or local bodies
7. Adult Education Centre run by the Central or State Government or a
local body
8. Organization of the Central or State Government or a Union Territory
FDI up to 100 percent is permitted for E-Commerce activities subject to the condition
that such companies would divest 26 percent of their equity in favor of the Indian public
in five years, if these companies are listed in other parts of the world. Such companies
would engage only in business to business (B2B) E-Commerce and not in retail trading,
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inter alia, implying that existing restrictions on FDI in domestic trading would be
applicable to E- Commerce as well.
Special schemes are available for setting up Export Oriented Units for the Electronics/IT
Sector. These schemes are:
• Export Oriented Unit (EOU) Scheme
• Electronics Hardware Technology Park (EHTP) Scheme
• Software Technology Park (STP) Scheme
• Special Economic Zones (SEZ) Scheme
• Export promotion Capital Goods (EPCG) Scheme
• Duty Exemption and Remission Scheme
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• Impact on Stakeholders
• Participation in Consolidation – is it a Choice?
• About Baring Private Equity Partners
CLASSIFYING M&A
New
Geographie
s
Medium to high risk;
Same
could lead to
Geographie
diversified focus (for
s
instance an IT
Consolidation services firm acquiring
primarily for market Same New outsourced clinical
share; indicates Services Services research company)
mature market
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• Examples
– Oracle’s acquisition of iFlex (core-banking solution, US$ 600 million)
– Subex’s acquisition of Azure (revenue assurance and fraud management,
US$ 140 million)
– Wipro’s acquisition of Spectra mind (BPO services, ~ US$ 100 million)
– Flextronics’ acquisitions of Future Soft and Deccanet
• Characteristics
– Global players acquiring Indian vendors’ capabilities – various deal sizes
from small to large
– Indian vendors acquiring companies – small to medium size deals
• Examples
– EDS acquisition of Mphasis BFL (US$ 380 million)
– RR Donnelley acquisition of Office Tiger (US$ 250 million)
– TCS’ acquisition of Comicrom BPO in Chile (US$ 23 million)
– Secova’s acquisition of Ultra link
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• Characteristics:
– Global IT services vendors acquiring execution capability in India. Tend
to be large deals as scale is a must
– Indian vendors acquiring execution capability in other geographies. Small
to medium size deals
– Indian vendors acquiring customer base abroad. Small to medium size
deals
Future Expectations
Would expect to see larger acquisitions going forward by Indian companies, primarily
in new service areas
• Drivers
– Indian companies are cash-rich. Total cash on balance sheet of TCS,
Infosys and Wipro alone is around US$ 4 billion
– Companies have grown to a size where small acquisitions do not have
short to medium term impact
– Increased risk appetite; ability to assimilate large acquisitions being built
over period of time – Wipro’s ‘string of pearls’ strategy
• Success factors:
– Guarding against excess diversification
– Quick assimilation and integration of the acquisitions
Summary
• M&A activity in Indian IT/IT & ITES industry
– Acquisition of execution capability in India or abroad
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Impact on Stakeholders
Employees
• +ves: Provides global opportunities for growth
• -ves: Improper integration could lead to uncertainty and dissatisfaction
Customers
• +ves: Increases range of services and geographies to choose from
• -ves: Integration issues could lead to customer dissatisfaction
Shareholders
• +ves: Increases growth opportunities, and scalability, leading to greater
shareholder returns
• -ves: Excess diversification, improper integration could hurt shareholder returns
Vendors
• +ves: Provides a platform for global growth along with the company
• -ves: As company becomes larger, older vendors could be marginalized
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The challenges facing the Indian IT & ITES BPO Industry are-
• Moving up the value chain will become a challenge for Indian companies as
customers seek vendors with significant domain experience and expertise.
• It will be critical for Indian vendors to be able to scale up quickly because large
customers prefer vendors with size and with a proven track record.
• There is a plentiful supply for entry level positions; there is a dearth of candidates
for middle management positions. This has led to an increase in attrition rates to
about 25-40 per cent
• Local infrastructure like roads, bridges, airports, urban transportation is now
becoming a bottleneck to the expansion of capacity. An adequate legal framework
for setting up IT companies and the execution of their businesses exists in India.
The IT bill passed in 2000 provides a legal framework which recognizes
electronic contracts, prevention of computer crimes, electronic filing of
documents etc. Foreign companies have been permitted to invest in India and set
up offices under the provision of the Companies Act and FEMA (Foreign
Exchange Management Act). In this light it can thus be observed that there is a
major role that IT can play in the implementation of the second-generation
reforms and also to growth. It is also very clear that second-generation reforms
are critical if the country in to make strides in growth and productivity.
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THE slew of protectionist measures announced recently by the federal government and
the governments of some States of the United States against the outsourcing of jobs to
cheaper destinations in developing countries do not appear to have unduly worried the
leaders of India's Information Technology (IT) sector, even though India will be the first
to be affected by the BPO (Business Process Outsourcing) `backlash'. Reacting to what is
perhaps the strongest expression in recent times of protectionist intent by the U.S.
government, namely, a clause in a $328-billion spending Bill passed by Congress
prohibiting the outsourcing of federal government contracts to India, Kiran Karnik,
president of the (NASSCOM), emphasized the relatively minor impact of the law on
business in India. The law will be in operation only until September 2004, and its impact
can be gauged from the fact that the share of U.S. federal government contracts in exports
of IT software and services from India is less than 2 per cent.
With a projected annual growth rate of 11 per cent, the Information Technology Enabled
Services (IT & ITES) segment, which accounts for the lion's share of outsourced jobs, is
considered by NASSCOM as representing the "most significant business opportunities
for the Indian software and services industry. There are at present 350,000 workers in IT
services and outsourcing in India, a figure expected to cross one million by 2008. "The
outsourcing law will have a definite impact, but at this time it is not very clear which
agencies in the federal government will actually adhere to it.
The outsourcing of IT & ITES jobs to India has had a major impact on the country's IT
industry. There was a time when Infosys, or for that matter any of the IT majors, their
sprawling campuses and plush modern offices serviced by food courts and gyms for a
large workforce of skilled and highly paid professionals, were the symbols of everything
that the new IT-driven economic dream promised. Just a decade into the IT boom, these
celebrated success stories have given way to new legends of entrepreneurial achievement.
It is now IT & ITES, the fastest growing segment within the IT industry that is being
projected as the promise of the future. The outward signs of the aggressive penetration of
this segment of the IT industry are nowhere more dramatic than at the International
Technology Park Ltd (ITPL) in Whitefield, on the outskirts of Bangalore, India's IT
capital. It is here that a large segment of the city's 100,000 outsourced jobs are located.
The urban call-centre worker who has now become the symbol, in IT industry hard-sell,
of the supposedly exploding employment opportunities that globalization has brought
India. Popular media representations of the typical call-centre operator celebrate the new
lifestyles spawned by this young, Western-oriented, urban workforce of contract workers,
who work by night, sleep by day, and supposedly make enough money to party wildly
over the weekends.
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• The market's decidedly bullish. Take a look at figures for 2002-03 from National
Association of Software and Service Companies (NASSCOM):
• The Indian IT market grew from Rs. 5,450 crores (US$ 1.73 billion) in 1994-95 to
Rs. 79,337 crores (US$ 16.5 billion)
• IT accounted for 3% of India's GDP
• The software and services exports registered a growth of 18.4%, recording
revenues of Rs. 34,800 crores (US$ 7.2 billion)
• IT & ITES-BPO segment witnessed a growth of 59% to reach Rs. 11,300 crores
(US$ 2.3 billion)
Total software & services exports (including IT & ITES-BPO) increased to US$ 9.5
billion (Rs. 46,100 crore) from US$ 7.6 billion (Rs. 36,500 crore) during 2001-02.
The total number of IT Software and Service companies in India is estimated to be 5000.
Of this, while 60% of the companies are domestic players and 40% are MNCs, the split in
terms of revenue is around 35% from domestic players and 65% from MNCs. From a
base of 6,800 knowledge workers in 1985-86, the number of IT software and services
professionals had grown to 650,000 by March 2003.
700000
600000
500000
400000
300000 NUMBER OF WORKERS
200000
100000
0
1985 2003
One of every four global MNC IT giants outsource their software requirements to India.
IBM, Philips, Dell, Oracle, Hewlett-Packard, Cisco, Intel, Bosch, Siemens and GE have
operations in Bangalore, Delhi and Mumbai. The boom isn't merely confined to IT.
Insurance and banking, which have been among the first to use call centers, have shifted
to India.
At least 70,000 jobs in the UK would be lost to India by the turn of the next decade,
according to Accenture. UK train operating companies plan to shift to Bangalore, in
South India, putting 1700 jobs at risk in Cardiff, Derby, Newcastle and Plymouth,
reported The Guardian.
3. Laying Down the Red Carpet
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The Indian government and various state governments have initiated several steps to
promote India as a major destination for the IT & ITES sector. These include a proposal
to set up an 'India Brand Marketing Fund', the creation of infrastructure in various parts
of the country and the inclusion of IT & ITES in educational curriculum. The
Government of Karnataka, which has been promoting Bangalore as India's IT capital,
has, in collaboration with McKinsey, initiated a 'Millennium BPO policy' which seeks to
generate a million jobs in this southern Indian city by 2010. Along with other southern
states, notably Kerala (which is promoting the coastal city, Kochi), Karnataka also boasts
the 'Last Mile Access' and a geographical positioning that favors satellite and submarine
cable networks. The policy outlines the development of small towns like Hubli,
Gulbarga, larger cities like Mysore and Mangalore, and creating an IT corridor outside
Bangalore.
In addition, the Karnataka government has awarded concessions like a 50% waiver of
stamp duty on lease or sale of property; exemptions on payment of entry tax on capital
goods and other rebates. The governments of Andhra Pradesh and Tamil Nadu have
initiated almost similar policies.
4. Making Inroads into Small Town India
NASSCOM Mumbai has 35 registered BPOs in the Western region of India, with at least
90 percent of these located in Mumbai and Pune. Around five percent are located in
Gujarat and the remaining in Bhopal and Goa.
Bangalore, touted as India's IT capital, continues to be a popular location, as are Delhi,
Mumbai and Chennai. But providing stiff competition to these metros are Hyderabad,
satellite towns like Gurgaon (near Delhi), Pune (near Mumbai) and other cities like Jaipur
and Nashik.
5. Easy Money, "Cool" Working Environment
Trasnworks, recently taken over by the Aditya Birla group, boasts of several Fortune 500
companies in its list of clients
The atmosphere in a call center is like a typical college - casual, friendly and cool,
munching chips and colas. The hierarchy is not very obvious and employees in their early
20s have a good time, salaries are high at Wipro Spectramind. Ranging from Rs 9000
-12,000 per month [US$ 187- 250] with productivity incentives, employees can also avail
of transport pickup and drops, 24 hrs medical facilities with a doctor and nurse in
attendance, a gym and 24-hour health food café (all these are not free, but subsidized.
India's ocean of skilled, computer-literate, English-speaking graduates are of the order of
250 million, helping to absorb a stiff attrition rate of anything between 30 to 60 percent.
The services sector is not a product of recent economic evolution – and trade in services
is not restricted to IT-IT & ITES.1 However, developments in this sector (ICT/ IT-IT &
ITES) have played a integral role in the globalization of services, not only as a prominent
output of the phenomenon, but also by facilitating the influence of other underlying
drivers.
Today, the Indian IT-IT & ITES sector provides services to a majority of the global 1000
companies (over two-thirds of the Fortune 500). Several leading global IT-IT & ITES
service providers have chosen to build their service delivery centers in India and are
aggressively ramping up their presence.
1
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IT/IT & ITES sector and its role in country’s economic growth, in terms of its
contribution to GDP, exports and employment creation have been steadily increasing. As
per NASSCOM estimates, the size of the industry is at $22 billion, comprising $4.8
billion of domestic revenues; $12 billion of software and services export revenues and
$5.2 billion of revenues from exports of IT-enabled services and business process
outsourcing (BPO).
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12
10
Revenues of this sector now amount to 4.5 per cent of GDP. This makes it an important
segment of the non-agricultural sector. By way of comparison, the gross revenues from
IT services was, in 2004-05, about 20 per cent higher than the GDP generated by the
construction sector and almost three times as much as the GDP generated in mining,
electricity, gas and water supply. In terms of value addition, as a percentage of GDP, the
contribution of IT/IT & ITES sector is more than double the contribution of textile sector.
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This mismatch between employment generation and contribution to gross revenue and
GDP of the IT/IT & ITES sector is not merely due to its technology savvy character but
mainly due to the tutored shift in the IT policy of the government towards software
services and away from hardware manufacturing. Originally, the emphasis of India's IT
policy was on generating an indigenous hardware industry, with focus on domestic
production of mini and microcomputers. But, the process of liberalisation and the
experience from 2000 onwards saw a shift in emphasis away from hardware to software
services. The hardware imports have been gradually liberalised to make available cheap
imported equipment for the growing software and services export industry. As a result,
the share of revenues from hardware sales fell from 44.4 per cent in 1995-96 to 17.8 per
cent in 2004-05 and this trend is continuing. In the hardware sector, the domestic
producers like PCL, DCM and ECI have been marginalised – rather, made to vanish –
and the MNCs like HP, IBM, Compaq, Epson, Samsung etc. have monopolised the
domestic market.
Further, the absolute dependence of the domestic IT/IT & ITES sector on service exports,
that too concentrated to one country, the USA, makes this sector extremely vulnerable to
external shocks and raises doubts on its sustainability. Moreover, even within the
domestic service providers, concentration of 61 per cent of the export revenues within the
top 20 players (out of a total of around 415 firms) along with the overcrowding by
numerous small firms with low turnover, lower margins, which in turn are leading to
comparatively low wages, reflects a very high range of income inequality, uncertainty
and extreme fragility of the service conditions among majority of the IT/IT & ITES
sector workforce. This is quite contrary to what is being showcased by the advertisement
blitz on the IT/IT & ITES sector by the media.
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includes the right to strike as well. The industrial legislations in the country, including the
Trade Union Act, are applicable to the IT/IT & ITES sector as well. The labour ministry,
government of India, has taken a stand that the state governments are the “appropriate”
authority under labour laws and legally vested with powers to deal with violations of
labour laws that protect the interests of the workers of the IT/IT & ITES sector. Further, it
had requested the chief secretaries of the states to get implementation of labour laws
reviewed expeditiously. This, in itself, confirms the trade union view that the IT/IT &
ITES sector can under no circumstances be outside the purview of industrial legislations.
The present debate has been sparked off with the Centre of Indian Trade Unions (CITU)
forwarding a list of several complaints it received from the employees in this sector to the
labour ministry for taking suitable action. The CITU stressed that steps must be taken to
see that this sector respects labour laws of the country and creates proper working and
living conditions for the employees.
3. UNHEALTHY TREND
Going against the human biological clock, essential for work in the BPO industry, has a
direct impact on health, particularly women's health.
The BPO industry even has a name for it: BOSS - Burn out Stress Syndrome. Here's what
www.BPO.org has to say: BOSS syndrome is seen very commonly among young people
working in call centers.
Gastrointestinal problems are inevitable for those working at nights as the body is put
under chronic stress. A potentially fatal increase in heart rhythm can result in severe
chronic gynecological problems in women and sleep disorders in both men and women.
A study (2001) by the Seattle based Fred Hutchinson Cancer Research Center, in
association with the National Cancer Institute has shown that women who work the night
shift may face an increased risk of breast cancer of up to 60 percent. The research looked
at night-shift work and light at night as specific risk factors for breast cancer. Sleep
deprivation and exposure to light at night may interrupt melatonin production, thereby
stimulating the body to produce more estrogen, which is a known hormonal promoter of
breast cancer. The astonishing finding that women who had worked the "graveyard shift"
at least once in the decade before diagnosis had as much as a 60 percent increased risk of
breast cancer compared with those who had not, has implications for the thousands of
young women queuing up for jobs in call centers.
After working on overnight shift, many shift workers face a serious risk of falling asleep
at the wheel. Studies have found that auto accidents increase during the early morning
hours. In fact, several studies show that sleepiness and alcohol have very similar effects
on the ability to drive.
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The employees of IT/IT & ITES sector have begun to feel acutely the need for
unionisation, perhaps not so much to make or achieve any economic demands but more
for pursuing their demands of security of job and better work place environment. Though
there is a growing demand for unionisation from the employees of this sector, the same is
muted, as any attempt to do so will result in arbitrary dismissal.
IT/IT & ITES sector is a by-product of globalisation and the practice of Business Process
Outsourcing (BPO), resorted to internationally. Hence, we need to take note of the global
practices in this sector. There are trade unions functioning in the IT/IT & ITES sector in
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several developed countries. There is no reason why India should be exception to this
global trend.
IT/IT & ITES – and more particularly the BPO segment thereof – is showing a frenzied
response to the very suggestion for unionisation of the employees. First, the NASSCOM
came out with a bald statement that there is no need for trade unions in the IT/IT & ITES
sector. Perhaps realising such a stance would not be tenable, the NASSCOM later made a
correction in their stance that the employees of the IT/IT & ITES sector did not want
trade unions.
The threat perception on the part of the employers of the IT/IT & ITES sector is,
unfounded. The IT/IT & ITES sector has nothing to fear about unionisation, if the
employers can be transparent and are willing to recognise the merit of engaging their
employees in dialogue on issues relating to their service conditions and work
environment. But, in our country the employers have never taken kindly to the very idea
of the employees unionising, as they innately prefer a union-free environment.
There is an argument that India will lose its competitive advantage of the BPO segment
of the IT/IT & ITES sector, once trade unions become a reality in this sector. But, this has
to be viewed from two angles. First, there is no justification of the IT/IT & ITES
companies to persist with their race to the bottom both within the country and between
countries of the third world aspiring to secure the favour of international companies in the
matter of BPO contracts. In this, there is an implied truth that the employers fear that the
employees, once unionised, may seek a larger share of the pie, which is presently taken
by the former. The foreign companies resorting to BPO attach more value to the skills
and efficiency levels - including the fluency of language, areas in which India is
definitely having an edge over other developing countries. Second, there is no reason
why the employees, even after unionisation, will refuse to cooperate with the employers
in the matter of sustaining the work orders, as these employees can very well be expected
to have an enlightened vision of their prosperity being intertwined with the prosperity of
the very companies that they are serving. So, India can and will continue to be the
favourite destination of BPO, notwithstanding unionisation of the IT/IT & ITES sector.
At any rate, there is no empirical evidence to suggest the foreign companies awarding
BPO contracts are specifying absence of trade unions as a necessary precondition!
What is required is a positive thinking and approach on the part of the employers towards
recognising the trade unions rights of the employees the IT/IT & ITES sector.
Unionisation could lead to a more dignified work place atmosphere and positive response
would not be lacking on the part of the employees even after unionisation.
It is, therefore, imperative that the present fear driven work environment gives place to a
responsible unionised situation in the IT/IT & ITES sector. The right course for the
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employers should be to encourage their employees to form their own unions and deal
with them as representative entities ushering in a process of dialogue to resolve the issues
and grievances. This should emerge as a reality very soon. Whether these unions should
chose to affiliate with any central trade union or not is another question, which must be
left to free will and discretion of the employees.
Despite the boom and support that BPO sector has fetched, there are certain grass-root
level setbacks too. These setbacks are strongly propagated to be threats resulting into
backlash to the BPO activity in India. These are as under:
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The complaints from the employees in the IT/IT & ITES sector include the
following:
• The employees are working around 12 hours a day without getting any overtime
payment.
• In many call centres/BPO establishments, employees are forced to work only in
night shifts, in contravention of ILO convention on frequency of night shift and
compensatory allowance for doing night duty.
• There is no grievance redressal machinery and the employees working in the
industry face summary dismissal if one even tries to raise any complaint about
working conditions.
• Several undertakings do not give even appointment letters to the employees so
that they can be dismissed from service without even giving notice.
• Any attempt to form a union or association by the employees is penalised by
summary dismissal.
• Several cases of sexual harassment and molestation of women employees have
occurred but invariably it is the women complainants who are asked not to report
for duty from the next day. This creates a situation where women employees are
faced with humiliating working conditions, while the culprits are rarely punished.
The occurrences are more frequent when women work in the night shift.
• There are no rules to govern the working conditions, and occupational hazards
have been reported in several cases without any remedy for redressal.
• Remunerations are arbitrarily fixed with consolidated wages and there is no social
security or job security for the employees.
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• Compared to the profits earned by the undertakings, the salary level is extremely
low leading to discontentment among the employees but they cannot raise any
dispute for fear of losing jobs.
• Maternity benefit is denied to women employees. Crèche facilities are absent
causing hardships to mothers with young children.
These are only illustrative and not exhaustive. The most common complaint is the
practice of the employers impounding the educational certificates and the passport of the
employees, in their attempt to tackle the problem of high attrition levels prevalent in this
sector. Yet another practice, widely prevalent in this sector, is not to pay the employees
their contracted monthly salary upfront, but to defer a substantial part of it to be paid after
expiry of a specified period subject to their performance being satisfactory.
TABLE OF CONTENTS
PAGE NO.
1. INTRODUCTION -01
2. HISTORY -04
3. ARCHIEVES -06
4. MERGER & ACQUISITION -08
5. SATYAM PARTNERS -11
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6. AWARDS -12
7. MILESTONES -15
8. GLOBALISATION - 21
9. EFFECT OF GLOBALISATION - 24
10. CUSTOMERS - 27
11. SATYAM COMPETIVE STRENGTH - 29
GRAPH PAGE
NO
SATYAM COMPUTERS
INTRODUCTION
• Satyam Computer Services Ltd. (NYSE: SAY), offering a range of expertise
aimed at helping customers re-engineer and re-invent their businesses.
• Nearly 45,700* highly-skilled professionals in Satyam work onsite, offsite,
offshore and nearshore, to provide customized IT solutions for companies in
several industry sectors.
• Satyam's network spans 57* countries, across 6 continents.
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Executive Directors:
Mr. B. Ramalinga Raju (Founder & Chairman)
Mr. B. Rama Raju (Co-Founder & CEO)
Mr. Ram Mynampati (Board Member, President – Commercial and Healthcare
Businesses, Chairman – Citisoft, Plc.)
Non-Executive Directors:
Professor M Rammohan Rao
Dr. (Mrs.) Mangalam Srinivasan
Prof. Krishna G. Palepu
Mr. Vinod K Dham
SERVICES OFFERED
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• Engineering Solutions
• Enterprise Storage Solutions, ERP
• Infrastructure Management Services
• Managed IT Services
• Quality Consulting
• GIS Technology
• High-Tech Solutions
• MES and LIMS
• Silicon Design Services
• Six Sigma Consulting
Development Centers:
Bangalore, Basingstoke, Beijing, Bhubaneswar, Budapest, California, Chennai, Chicago,
Dalian, Georgia, Guangzhou, Hartford, Hyderabad, Kaula Lumpur, Melbourne, Munich,
Mississauga, New Jersey, Ontario, Pune, Sao Paulo, Shanghai, Singapore, Sydney,
Tokyo, Wiesbaden.
Subsidiaries:
• Nipuna Services Limited
• Satyam Technologies Inc.
• Satyam Computer Services (Shanghai) Co Ltd
• Citisoft Plc.
Joint Ventures:
• Satyam Venture Engineering Services Pvt. Ltd.
• CA Satyam ASP Pvt. Ltd.
SATYAM INFOWAY
1. India's First Private ISP
Satyam's subsidiary, Satyam Infoway, became the first private Internet Service Provider
(ISP) in India, when it started operation in 1998.
2. First Indian Internet firm on NASDAQ
Satyam Infoway was listed on NASDAQ (NASDAQ:SIFY) in November 1999, making
it the first Indian Internet firm to trade on the premier US stock market. Infoway was
oversubscribed by a factor of over 27, the largest ever for any Indian ADR/ADS offering.
Financial Summary
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7000
6000
5000
4000
3000 Consolidate Indian GAAP
2000 FY 2007(in crore)
1000
0
Revenue Total Net Profit
income after tax
HISTORY
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They began providing IT services to businesses in 1988 and are currently the fourth
largest Indian IT software and services company, based on the amount of export revenues
generated during fiscal 2005. Their revenues grew to $1,096.3 million in fiscal 2006 from
$459.2 million in fiscal 2003, representing a compound annual growth rate of 33.7%. For
the same period, their net income grew from $82.3 million to $249.4 million. The number
of their employees, whom they refer to as associates, grew from 9,838 as of March 31,
2003 to 28,624 as of March 31, 2006.
1200
1000
800
2003(In US$
600 Million)
2006(In US$
400 Million)
200
0
Revenue Net Income
ARCHIEVES: 2001
Satyam's Middle East Solutions Center inaugurated at Dubai Internet City
Satyam Computer Services became the first of the Top 5 Indian software services
companies to open its facility at the spanking new Dubai Internet City. Satyam's Middle
East Solutions Center was inaugurated today by Mr. Mohammad Al Gergawi, Director-
General of the Dubai Technology, E-Commerce and Media Free Zone Authority, and
Chairman of the Dubai Internet City (DIC).
Clients include Emirates Airlines / Mercator, Dubai Duty Free, NMTC, Masafi Mineral
Water Company, Mashreq Bank, National Bank of Dubai, Al Futtaim, ARAMCO, Public
Warehousing Company, Alba and Kuwait University.
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ERP: SAP
Business Transformation for Value Creation
Mergers & acquisitions, divestures, increasing globalization, receding organizational
boundaries and emerging new technologies are transforming the way businesses are run
today.
Satyam’s SAP practice is helping customers around the world manage this constant
business transformation by delivering business solutions that help them:
• Integrate key business processes.
• Manage value-chain across extended enterprises.
• Enable collaboration among different organizations.
• Deploy best-in-class solutions for critical business needs.
• Improve operational efficiency.
• Improve information flow & access.
• Enable interoperability between heterogeneous applications.
• Reduce costs.
ARCHIEVES: 2004
Satyam to recruit Management Graduates from Singapore, first time outside
Satyam Computer Services Ltd. (NYSE: SAY), announced that it would recruit fresh
graduates from local universities in its first management graduates hiring programme
outside India to spur its fast-growing software and outsourcing activities in South East
Asia and China.
The Hyderabad-based Company, which has its Asia-Pacific headquarters in Singapore,
announced it would hire the first batch of five to six local graduates - Singapore citizens
or permanent residents - under Singapore's Ministry of Trade and Industry's Asian
Business Fellowship programme.
Under the programme, the Singapore government will subsidize training cost for a
defined period before being deployed in India, China and Singapore. The graduates will
be drawn from the IT, business development and marketing courses.
These management graduates will focus less on IT and software and more on marketing-
related skills, including pre-sales, marketing, business analysis and client interface.
Singaporeans, with their multicultural background and language skills, can play such
roles skillfully in South East Asia and China and help Satyam move up the value chain,"
With the recent launch of operations in Hungary and Brazil, Satyam is
preparing to actively engage in Europe and Latin America. Apart from expanding base in
US, Canada and Australia, Satyam also strengthened its operations in Bhubaneshwar,
Chennai, Bangalore and Hyderabad, in India.
KNOWLEDGE MANAGEMENT
Leveraging knowledge involves taking stock of existing knowledge (knowing what the
organization knows), disseminating it across the organization and continuously upgrading
it to keep pace with the requirements of a rapidly changing business environment.
Knowledge Management initiatives at Satyam
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Satyam Computer Services Ltd. (NYSE:SAY) announced that it has acquired Singapore-
based Knowledge Dynamics Pte. Ltd., a high-end consulting solutions provider in
Business Intelligence.
The acquisition is an all-cash deal involving a consideration of US$ 3.3 mn of which US$
1.8 mn is initial payment and the balance would be paid over two years. An additional
sum of US$ 2.2 mn would be made as earn out payments based on certain set revenue
and profitability targets over the next three years.
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Synergies between the two companies will lead to Satyam emerging as a partner of
choice for its customers globally, as it now offers the entire Business Intelligence & Data
Warehousing (BI & DW) footprint of Intelligence, Insight and Integration. Satyam will
further leverage this acquisition to offer solutions on Knowledge Process Outsourcing
(KPO) through Nipuna, its BPO subsidiary.
The deal marks the first acquisition in Asia Pacific by the Indian software giant which
recorded revenues of US$793 million in the fiscal year ended 31 March 2005.
The merged operations, which will be driven out of Satyam’s headquarters for the Asia
Pacific region in Singapore, will enhance its global positioning in the high-end DW-BI
consultancy services which is forecast by Gartner to grow at a compounded annual rate of
nearly 9% to US$22 billion in 2005. Knowledge Dynamic’s CEO, Mr Venkat Narayanan,
will continue to lead the Knowledge Dynamics team following the acquisition.
With this acquisition, Satyam’s strengths in Data Warehousing will be combined with
Knowledge Dynamics’ strengths in business intelligence to cover the 3i’s of DWBI ie:
Integration, Intelligence, Insight. Coupled with its technical and domain expertise,
Knowledge Dynamics’ BI intellectual property – iDecisions – will become a strong
differentiator for Satyam in the booming global BI market. Through its BPO subsidiary,
Nipuna, Satyam will leverage this acquisition to offer solutions on Knowledge Process
Outsourcing.
Leverage on integrated high-value and cost-effective solutions that will make Satyam’s
customers more competitive. Satyam’s CMMi certified DWBI Global Delivery capability
and Knowledge Dynamics’ recognition as a niche high end consulting solutions provider
in BI will provide integrated, high value solutions which are also cost effective.
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To be built at an initial investment cost of under US$2 million, the Cyberjaya facility will
cater not only to the Malaysian market but also meet "software export and global
customers' requirements.
Satyam Computer Services has announced to collaborate with Cisco to explore a new
venture that will optimize, deploy and manage solutions for handling medical distress
solutions and health management solutions for global markets. Cisco has announced a
$100 venture programme targeting the Indian innovation.
Satyam has more than a decade of experience in delivering solutions to the healthcare
industry, and will continue to focus directly on this market. Now, working in
collaboration with Cisco, the development of a transformational business model
reinforces the collective vision of both companies to service healthcare needs by
effectively leveraging technology, process and domain expertise.
Satyam has customized its software applications with the integration of Cisco unified
communication system and Cisco unified contact center which makes the services more
citizen-friendly and effective. Taking advantage of the network as a platform for
delivering managed services will also help to build a model that can be replicated across
even the neediest parts of the world. The elegance of this model lies in its modularity and
the scalability that internet protocol (IP) supports, together with a robust process
framework which will help enable services to be rolled out in a phased manner globally.
The company made this announcement after the trading hours Wednesday, 31 October
2007.
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2000
1500
1000
Net Profit
500
0
Q2,07 Q1, 06
SATYAM PARTNERS
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FairIssac Corporation OAT Systems Triple Point Technology India Pvt. Ltd.
IBM Primavera
AWARDS
2006
• Ranked the 3rd best company to work for in India by BT-Mercer-TNS
The BT-Mercer-TNS Best Employer Survey 2006 has ranked Satyam Computer
Services as the third best company to work for in India.
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2005
• Recognized for corporate social responsibility
Satyam was honored with the Corporate Social Responsibility (CSR) award by
the Businessworld-FICCI-Social and Economic Development Foundation for
being Corporate Citizen Number One.
• ‘Vendor – Client Collaboration Award’ at Gartner’s Global Sourcing
Summit
Satyam won the Vendor/Client Collaboration Award – a prestigious award for
effectiveness in delivering successful consumer alliance – at the Global Sourcing
Summit, hosted in San Diego, California from November 1–3, 2005.
• The ICWAI Award
Satyam won the ICWAI National Award for Excellence in Cost Management for
2005 under the services category. Instituted in the year 2003 by the Institute of
Cost & Works Accountants of India (ICWAI
• The ROC Award
Satyam won the Recognition of Commitment Award (ROC) from the Institute of
Internal Auditors (IIA), USA.
• Outstanding System Integrator Award from Oracle
Satyam won the ‘Outstanding System Integrator’ award from Oracle Corporation
during the Executive Partner Forum 2005.
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2002
• Ranked in the CNBC-Hewitt Best Employers Survey
Satyam was ranked among the top 10 for the second time in the survey. Taking
Satyam into the top 10 were high scores received across parameters such as top
management’s belief in people, a friendly and open work culture that promotes
entrepreneurship and is process-centric.
• Ranked in the Business Today-Mercer–TNS Survey
Satyam featured in the top 10 ‘Best Companies to Work for in India’ in a survey
conducted by the Business Today-Mercer–TNS.
• Satyam bags National Award for bright ideas
Satyam has been Selected for a special and singular award (IT Industry) in
"Excellence in Suggestion Scheme Contest 2002" for "Suggestion Scheme
Performance in Information Technology Industry".
• Aberdeen Best Practice September 2002
Satyam's IT Offshore Service Delivery Program cited as 'Industry Best Practice'
by Aberdeen Group report.
• Excellence in Corporate Governance, 2002
Institute of Directors awards Golden Peacock to Satyam for excellence in
corporate governance.
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2001
• IMC Bajaj National Quality Trophy for 2001
Satyam won the prestigious "IMC Bajaj National Quality Trophy" for 2001, one
of the highest Business Excellence awards in India.
• First ISO 9001:2000 Certified Organization in the World
Satyam became the first organization in the world assessed by BVQI and found to
be in accordance with the requirements of the new ISO 9001:2000 International
Standards, under the Tick IT scheme.
• SEI CMM® Level 5 Assessment
Satyam achieved this most sought after Quality standard in the world – the Level
5 of the Capability Maturity Model (CMM®) of the Software Engineering Institute
(SEI) instituted by the Carnegie Mellon University - in the first attempt.
1999-2000
• World Economic Forum's Pioneering Technology Company
In 1999, the World Economic Forum identified Satyam as one of "100 Leading
Pioneering Technology Companies" at the forefront of the knowledge economy.
• Satyam bags Golden Peacock Award for Innovation
Satyam bagged the coveted Golden Peacock award – 1999, chartered by the
Institute of Directors, Ministry of Human Resources, Government of India, for
innovative products/ services in the Infotech-Telecom category.
• World Economic Forum's Global Growth Company
In 1997, Satyam was selected by the Switzerland-based World Economic Forum
and the World Link magazine as one of India's "most remarkable and rapidly
growing entrepreneurial companies
• Best Software Exporter Award
Satyam was ranked the Top Software Exporter in the State of Andhra Pradesh
among STP units, during 1997-98 by the Software Technology Parks of India
(STPI).
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B. Ramalinga Raju their IT Man of the Year, for his contributions to the growth
of IT in India.
• Ernst & Young Entrepreneur of the Year (Services) Award 1999
The Award celebrates the indomitable spirit of the Indian entrepreneur and seeks
to recognize the dreamers and visionaries who have driven their enterprises to
exceptional heights of success against all odds.
MILESTONES OF SATYAM
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October 11, 2002 B. Ramalinga Raju, wins Corporate Citizen of the Year Award
Satyam to Provide Extended Support Services to Inktomi
October 11, 2002
Content Networking Customers
Satyam's Support To World Bank Intranet Wins World-Wide
October 09, 2002
Recognition
Satyam Computer Services Announces Support For Microsoft
October 08, 2002
Solution for UNIX Migration
SOFTBANK ASIA INFRASTRUCTURE FUND and
October 04, 2002
VentureTech to invest $20 Million in Sify
Satyam wins Golden Peacock Award for Excellence in
September 27, 2002
Corporate Governance
September 25, 2002 Satyam and Commerce One Establish Strategic Partnership
Satyam's IT Offshore Service Delivery Program Cited as
September 05, 2002
'Industry Best Practice' by Aberdeen Group Report
Satyam and ETI Establish Strategic Alliance to Provide
September 04, 2002
Data Integration Services to Fortune 500 Customers
Satyam campus at Hyderabad welcomes Intel CEO Craig
August 30, 2002
Barrett
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August 26, 2002 Satyam and Iona enter into strategic partnership
August 08, 2002 Satyam Signs Agreement with Saint-Gobain Abrasives
Healthaxis and Satyam Team to Deliver Web-enabled Benefits
May 31, 2002 Administration System for Washington State Health Care
Authority
Satyam nominated for eOscar 2002 in the Best B2B solutions
March 28, 2002
category
Satyam is first company to implement Oracle CRM
March 22, 2002
Applications in Thailand
Satyam gets certified under BS 7799 International Information
March 20, 2002
Security Standards
February 20, 2002 Satyam and Hummingbird Announce Global Strategic Alliance
January 29, 2002 Indian Software Leader Satyam Launches Operation in China.
Satyam wins the IMC Ramkrishna Bajaj National Quality
December 13, 2001
Award Trophy.
November 22, 2001 Satyam announces IT Services Partnership with CSC
Satyam and Carnegie Mellon launch world's first IT- enabled
November 20, 2001
Services Quality Model
November 1, 2001 Satyam opens Offsite Development Center in Sydney.
October 30, 2001 Satyam Europe wins software contract from Reuters.
Satyam Allies Itself with New Services Company Focused on
October 29, 2001 XML-based Communities for Healthcare: MedBiquitous
Services.
Satyam launches State-of-Art Solutions to Enhance Mobile
October 5, 2001 Connectivity using the Microsoft Windows-Powered Pocket
PC 2002.
Satyam declared a finalist in Microsoft MEC Awards 2001 for
October 3, 2001
innovative business solutions.
May 15, 2001 Satyam listed on New York Stock Exchange.
Satyam bags Frost & Sullivan Award for Competitive Strategy
April 20, 2001
in ASP.
April 16, 2001 Satyam sets up Asia-Pac Headquarters at Singapore.
Satyam's Middle East Solutions Center inaugurated at Dubai
April 3, 2001
Internet City.
March 29, 2001 Satyam and Ford sign MoU for Software Services.
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operations.
Satyam declared one of '100 Most Pioneering Technology
February 2, 2000
Companies' by World Economic Forum, Davos.
Satyam's Joint Venture with Venture Engineering Services Ltd.
January 2000
goes on stream.
Satyam Infoway crosses the one-hundred thousandth customer
November 20, 1999
mark for ISP services.
Satyam Infoway becomes the first Indian Internet company to
October 19, 1999
be listed on NASDAQ.
Satyam Chairman B. Ramalinga Raju receives Ernst & Young
September 17, 1999
Entrepreneurship (Services) Award.
Satyam Spark Solutions Ltd., Satyam Enterprise Solutions Ltd.
August 1999 and Satyam Renaissance Ltd. formally merged with Satyam
Computer Services Ltd.
Satyam launches Dr. Millennium, the most comprehensive
June 11, 1999
solution for Y2K problems.
March 19, 1999 Satyam assessed at SEI CMM® Level 5.
FACTS
• Commitment to transform lives with IT
• Social outreach program Satyam Foundation launched in October 2000
• Voluntary effort of Satyam Associates for Social Responsibility
• Preferred SAP Partner with one of the most mature practices in the world
• Backed by deep domain expertise, rich experience, a comprehensive portfolio
& strong SAP alliance
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GLOBALISATION
• Globalisation is the removal of barriers of all kinds to the flow of trade. It is about
the best offerings of enterprises being made available to the rest of the world
rather than being confined to a region or geography.
• The impact of globalisation would be a reduction in the number of players for any
kind of value-creation activity. Only those providing the best value to customers
will survive.
• Satyam delivering services to a large number of companies who also want to
establish their operations in India. If Satyam define their future relationship with
them, Satyam priorities would be to expand Satyam’s global operations.
• Most of Satyam revenue today comes from global operations. satyam would like
to continue that by offering cost-effective and high-quality integrated services.
• As nearly 98 percent of revenues come from worldwide operations, Satyam have
had to compete with them to get this business.
• Satyam is one of the pioneers of the virtual delivery of services. This is a new
learning that the larger global companies have to adapt.
• The other competency Satyam have built up over the years is flexibility to adapt
to a fast-changing business environment. In the process, They have an
organisational structure that is entrepreneurial and relatively flat and that allows
for faster decision making..
BENEFITS OF GLOBALISATION
• In the beginning of the last century, world GDP was something like $1.5 trillion.
That grew to about 32 or 33 trillion dollars towards the end of the century. This
was driven by the inventions and innovations of the industrial era.
• Apart from IT, biotechnology and nanotechnology will be contributing in large
measure to making the world a better and a wealthier place.
• Increased wealth and sharing of technology, knowledge and best practices across
geographical boundaries will allow us to address the issue of global poverty.
Technology will help bring more people into the mainstream of the economy.
That in turn will help companies expand and grow their markets.
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400
390
380
370
360
350
Net Profit, In Crore
340
330
320
310
300
Q3, 07 Q4, 07
250
200
150
Net Income(in $)
100
50
0
2002 2003 2004 2005 2006
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1200
1000
800
200
0
2002 2003 2004 2005 2006
• The supply-demand issue will pose a major challenge for the industry, particularly
for experienced professionals.
• Retaining the best talent will also be equally important. We can’t retain
professionals only by paying higher salaries and offering attractive perks; that is
the not the best way. We need to create enthusiasm in their role, their work and
the organisation. Satyam focusses on internal and external training programmes
• On periodical basis; there is also job rotation. Every 18-24 months, professionals
are placed on different processes of their choice.
EFFECT OF GLOBALISATION
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In fiscal 2006, 2005 and 2004, approximately 64.9%, 68.3% and 73.3%,
respectively, of our total revenues were derived from the United States.
74%
72%
70%
68%
Revenue derived
66% from US
64%
62%
60%
2004 2005 2006
For the same periods, we earned 28.6%, 29.2% and 32.0% of our IT revenues from the
manufacturing industry and 18.5%, 17.8% and 18.3%, of our IT revenues from the
banking and finance industry respectively.
35%
30%
25% Revenue from
20% Manufacturing
sector
15% Revenue from
10% Banking& fin
sector
5%
0%
2004 2005 2006
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CUSTOMERS
Satyam market their services primarily to companies in the North America, Europe,
the Middle East and the Asia-Pacific region. They have a global customer base which, as
of March 31, 2006, consisted of 506 customers including 156 Fortune Global 500 and
Fortune U.S. 500 companies.
The strength of their relationships has resulted in significant recurring revenue from
existing customers. Their business from existing customers in fiscal 2006, 2005 and 2004
accounted for 90.6%, 92.1% and 90.7% of IT services revenues, respectively. In fiscal
2006, 2005 and 2004, their largest customer, together with its affiliates, accounted for
8.8%, 10.8% and 14.3%, respectively, of our total revenues. In fiscal 2006, 2005 and
2004, their second largest customer accounted for 5.1%, 7.4% and 9.9% respectively, of
our total revenues. Their top five customers accounted for 24.2%, 29.2% and 36.5% of
our total revenues in fiscal 2006, 2005 and 2004 respectively.
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93%
92%
92%
90%
90%
2006 2005 2004
16%
14%
12%
10%
8% Revenue from largest
6% customer
4%
2%
0%
2006 2005 2004
The following is a distribution of our IT revenues across our industry segments for the
three most recent fiscal years:
35%
30%
25%
20% 2006
15% 2005
10% 2004
5%
0%
Manufact. Banking Insur. MES Healthcr Transp Others
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Revenues
They generate revenues through fees for professional services rendered in our two
segments, namely, IT services and BPO services.
The following table sets forth the total revenues (excluding inter-segment revenues)
for our business segments for fiscal 2006, 2005 and 2004:
Graph
1200
1000
2004(In US$
800 Million)
600 2005(In US$
Million)
400
2006(In US$
200 Million)
0
Services BPO
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700
600
500
400
2004(In US$MILLION
300
2005(In US$Million
200 2006(In US$ Million)
100
0
North Europe Japan India Rest Of
America World
They believe that we are strongly placed to consolidate our market position as a leading
IT service provider due to our competitive strengths which include:
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Europe, Latin America, and the Asia-Pacific region. They intend to accomplish
this by increasing our brand visibility and leveraging our global development
centers to extend our services to customers located in these geographies. They
also plan to continue to hire local associates to staff and manage our global
development centers and to strengthen our sales and marketing functions to
facilitate building strong relationships
4. Continuing to enhance our industry expertise. Satyam aim to have an in-depth
understanding of targeted industries including manufacturing, banking and
financial services, insurance, TIMES, healthcare, retail and transportation, which
will help them identify and understand customer needs and proactively design and
offer customized IT solutions to address those needs.
5. Attracting and retaining quality technical associates and augmenting their
training. To attract, retain and motivate our technical associates, Satyam plan to
continue to provide an environment that rewards entrepreneurial initiative and
performance, including competitive salaries and benefits as well as performance-
linked incentives.
6. Enhancing their capabilities through technology alliances and acquisitions.
Satyam intend to continue to explore the formation of new alliances as well as
strengthen existing partnerships with key technology vendors to enable us to
leverage our partners’ strengths. They will also consider acquisitions to gain
access to specific technologies and exploit synergies with our existing business.
Government Regulation
Regulation of business by the Indian government affects Satyam business in several
ways.
• Satyam benefit from certain tax incentives promulgated by the Government of
India, including a ten-year tax holiday from Indian corporate income taxes for the
operation of most of their Indian facilities and a partial taxable income deduction
for profits derived from exported IT services under Indian tax laws.
• As a result of these incentives, their operations have been subject to relatively
insignificant Indian tax liabilities.
• Satyam have also benefited from the liberalization and deregulation of the Indian
economy by the successive Indian governments since 1991.
• Further, there are restrictive parts of Indian law that effect their business,
including the fact that they are generally required to obtain approval from the
Reserve Bank of India and/or the Ministry of Finance of the Government of India
to acquire companies organized outside India, and they are generally required,
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RECOMMENDATION
1. Government should emphasize more on set up of SEZ for IT & ITES sector
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2. Level of education should be improved for IT & ITES sectors because most of the
employees are just 12th pass; at least minimum qualification should be
graduation.
4. More emphasis is given on export of IT products & services so that more revenue
should be generated.
6. Working hour should be more flexible and timing should be such that female
employees feel comfortable.
8. In case merger and acquisition it should be always keep in mind that Indian
company should acquire foreign companies not acquire by foreign companies.
9. Female employees should provide better facility and no night shift for them.
10. IT should be used in each and every field like agriculture and other allied services
and in government organization so that people get information on time for their
business.
11. Due to globalization latest technology are used in IT & ITES sector for this more
qualified people are required, so more emphasis is given on technical education.
12. Mostly IT companies are located in metros and big cities so people of small cities
are unaware of IT. To aware those about IT companies should open their branch
in small cities also.
14. Labor law and union should be implemented in IT & ITES sector also.
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15. Sexual harassment and molestation of female employee should and controlled and
strict punishment should be given to culprits
16. Government should provide more infrastructure to these IT companies like land,
power, road and tax benefit so that they can set up their business easily.
17. New entrant should employ more and more Indian people so that unemployment
can be reduced.
BIBLIOGRAPHY
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i) www.tn.gov.in
ii) www.gelnet.com
iii) www.sciencedirect.com
iv) www.hindu.com
v) www.consultoras.org
vi) www.indiasource.org
vii) www.flonnet.com
viii) www.india.gov.in
ix) www.expressitpeople.com
x) www.hinduonnet.com
xi) www.webmsi.free.com
xii) www.ibef.org
xiii) www.cmie.com
xiv) www.indlawnews.com
xv) www.indianbusiness.nic
xvi) www.satyam.com
xvii) www.businessworld.com
xviii) www.bullishindia.com
xix) www.seas.upenn.edu
MAGAZINES
1. Business & economy
2. Rotman Magzine
3. Price water house cooper
Newspaper
1. The Times of India
2. Hindu
3. Economics times
4. Hindu business line
QUESTIONNAIRE
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Excellent
Very good
Good
Satisfactory
poor
Very less
Less
Satisfied
Very satisfied
Extremely satisfied
25% - Yes
67% - No
55%- Yes
35% - No
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Very High
High
Medium
Low
Very Low
Very High
High
Medium
Low
Very Low
Good
Average
Bad
Very bad
40%
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Satisfied
Less satisfied
Not satisfied
60%- Yes
30%- No
13. Are employees are satisfied with benefits which companies provided
Very less
Less
Satisfied
Very satisfied
Extremely satisfied
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